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ENJOY EXPLOSIVE MOBILE DOWNLOADS FROM PETERPAN, CELCOM’S NEWEST POWER ICON, EXCLUSIVELY VIA CHANNEL X

KUALA LUMPUR, 25 MAY 2007 – Celcom (Malaysia) Berhad, a brand synonymous with powerful mobile telecommunications products and the passion for quality entertainment, proudly announced today that it has appointed one of the region’s most powerful music bands, Peterpan, as the Company’s new Power Icon.

For their first engagement as the new Power Icon, Peterpan launched Channel X, The New and Ultimate Mobile Content Channel from Celcom. Channel X offers explosive mobile downloads including exclusive Peterpan contents such as truetones, wallpapers and Call Me Tones from their newest ‘…’ as well as from their previous , ‘’ and ‘’. Celcom customers can also get exclusive Peterpan voicemail greetings through Channel X.

“Channel X is essentially a mobile lifestyle brand that satisfies the appetite of the hip, trendy youngsters of today who crave for the most up-to-date mobile downloads,” said Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom (Malaysia) Berhad.

“Channel X offers the best blood-pumping music, the latest explosive movies and the most mind-blowing games.” Since the launch of Channel X, the take up rate of mobile downloads have been encouraging and the number of customers downloading contents have been increasing rapidly daily.

Channel X will also be the first mobile content channel that consolidates all hip and happening mobile downloads and services. Currently, Celcom customers can access Channel X from www.channelX.com.my, just dial *118# or check out wap.channelX.com.my on their mobile.

“We realise the impact of music in building our brand and strengthening our customer base. With that strategy in mind, we have taken great strides to search for powerful personalities to be part of the Celcom brand. Peterpan’s popularity extends beyond just one particular market segment – they are a band that connects with a wide audience, especially among the Malay and Indonesian market,” Dato’ Sri Shazalli added.

Peterpan’s role as a Celcom Power Icon will encompass product and services endorsements. Celcom has also secured exclusive rights to use Peterpan’s music and images for mobile downloads and the band will also be featured in some of the Company’s print and TV advertisements. Their first TVC was filmed on 23 May and 24 May 2007.

In conjunction with the Channel X launch with Peterpan, Celcom introduced the new Limited Edition Starter Pack called ‘Paket Keren Peterpan’ targeted especially for Indonesians working and residing in Malaysia. This starter pack is unique in that all the communication that appears on the pack will be in Indonesian.

Priced at RM10, this starter pack will be made available in early June. Customers who activate the pack between 1 June to 31 July will have a chance to win an all expense-paid trip to catch Peterpan’s upcoming concert in Jakarta, Indonesia in August.

Among the many other benefits customers can expect from this pack are the lowest flat rates at only 15 sen for calls and SMSes to Indonesia; and free exclusive Peterpan posters and Call Me Tones.

Peterpan also performed in an exclusive showcase called ‘Channel X jams with Peterpan – Hari Yang Cerah… Live in Kuala Lumpur’. At the stroke of midnight on 26 May 2007, Peterpan will launch their new album ‘Hari Yang Cerah…’ concurrently in Malaysia and Indonesia. Customers can also watch the band’s concert in Bandung, Indonesia on 26 May via Celcom 3G.

Peterpan’s appointment as Celcom’s Power Icon follows a prestigious line-up of powerful personalities in the likes of international football giants Steven Gerrard, Ryan Giggs, Michael Owen and Robert Pires; well-known Chinese entertainers JJ Lin and Wang Lee Hom; and Malaysian actors / celebrities Maya Karin and Stephen Rahman- Hughes.

This is not the first time Celcom has joined forces with Peterpan. Previously, Celcom brought the band to Kuala Lumpur for their New Year concert in 2006. In March 2006, Celcom also teamed up with Peterpan to offer exclusive 3G contents and downloads to its customers such as ring tones, music videos, wallpapers and much more.

Peterpan hails from Bandung, Indonesia and comprises of Ariel (vocalist), Loekman (guitarist), Uki (guitarist), and Reza (drummer). The band has achieved phenomenal success with their previous two studio albums ‘Taman Langit’ and ‘Bintang di Surga’. They have won numerous awards including Favourite - Artis Indonesia MTV Asia Award in 2005 and 2006. - end - ______