LOGO

Display advertising rates ...... 2 Classi ied advertising rates ...... 3 Real Estate Advertising ...... 4 Rates and Online Recruitment Services ...... 5 Reprints / Inserts ...... 6 Digital Advertising Rates ...... 7 Book of Lists ...... 8 Products Weekly Lists ...... 9 Corporate Anniversaries Guide ...... 10 Advertising options, section descriptions, Morning Edition ...... 11 display/classi�ied rates and terms for 2017 Afternoon Edition ...... 12 Homepage Takeover ...... 13 Bottom line/slider ...... 13 Breaking News ...... 13 Deadlines and Cancellations ...... 14 Terms & Conditions ...... 15-17

Questions? Contact [email protected] Display advertising rates

Ad size $125,000+ $100,000 $80,000 $60,000 $40,000 $20,000 $10,000 Open rate Additional Charges Guaranteed Position 2 page spread 8,793 9,138 9,577 10,171 10,936 12,286 13,833 14,652 Back cover: 20% | Inside: 10% (contract rate)

Island spread 7,858 8,165 8,557 9,089 9,801 10,979 12,360 13,093 Front Cover Stick-on $17,000 (Includes 1/2 page ad in same issue) Full page 4,303 4,471 4,685 4,977 5,366 6,011 6,768 7,169 Color Charge 4-color: $600 | 1-color: $300 3/4 page 3,927 4,101 4,276 4,541 4,896 5,486 6,177 6,542

Island 4,136 4,297 4,504 4,784 5,158 5,777 6,505 6,891 Volume discounts Volume discounts are determined by combining the dollar value of print and digital 1/2 page 3,220 3,346 3,507 3,724 4,016 4,498 5,066 5,365 insertions in Milwaukee Business Journal, plus sponsorships, within the contract period. 3/8 page 2,428 2,522 2,654 2,807 3,028 3,392 3,818 4,045 Contract begins with the date of first insertion and must be fulfilled within a 12-month period. 1/4 page 1,611 1,674 1,753 1,864 2,009 2,250 2,532 2,683 Book of Lists and pre-printed inserts may also be included as part of your volume contract. 1/8 page 1,036 1,076 1,128 1,198 1,292 1,446 1,629 1,725 Contracts guarantee the volume rate earned and ad sizes may vary during contract period. Strip 866 917 973 1,017 1,079 1,194 1,326 1,411 Refer to the column under the volume for rate of desired size. Rates subject to change during contract period. Rate increases are Ad size $125,000+ $100,000 $80,000 $60,000 $40,000 $20,000 $10,000 Open Rate effective January 1, and all advertisers’ rates Triangle 1,506 1,656 1,656 1,759 1,879 2,104 2,346 2,508 change on that date.

Island Triangle 1,506 1,656 1,656 1,759 1,879 2,104 2,346 2,508 Credit, payment and commissions All first-time advertisers must pre-pay and payment must accompany all copy U-Shape 3,566 3,922 3,922 4,166 4,448 4,982 5,557 5,942 until credit has been established with the Credit Department. Payment by check, Belt 1,854 2,042 2,042 2,166 2,313 2,591 2,889 3,090 Visa, MasterCard or American Express. All advertisers must submit a Credit Application. Belt Spread 3,523 3,878 3,878 4,115 4,395 4,923 5,490 5,870 Terms of credit extension to advertisers is Net 30 Days. No cash discounts. Any List Belt 1,854 2,042 2,042 2,166 2,313 2,591 2,889 3,090 discrepancies in advertising invoices must be questioned within 10 days of publication. Centerpiece Towers 1,873 2,059 2,059 2,187 2,335 2,617 2,918 3,120 All rates are net and non-commissionable. All advertising transactions with the Tower 1,217 1,338 1,338 1,422 1,518 1,700 1,897 2,028 Milwaukee Business Journal are subject to the publication’s advertising terms and Towers 1,873 2,059 2,059 2,187 2,335 2,617 2,918 3,120 conditions, a copy of which is available on our Web site and, if applicable, in our advertising L-Shape 1,783 1,960 1,960 2,083 2,224 2,489 2,779 2,970 agreement.

Wave 1,420 1,561 1,561 1,659 1,772 1,983 2,212 2,366

PAGE 2 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Channel & Classified advertising rates Calendar

Event listings | Online

Marketplace | In Print Get the word out and target thousands of influential leaders in the local business community. List all of your upcoming events on our online Business Events Actual Calendar. Ad size dimensions 12X Rate 6X Rate 3X Rate 1X rate Listings don’t expire and will be active through the 3.25” wide day of your event. 1 Block $209 $265 $335 $395 3” tall 6.625 x 3 Featured Event Listing | $199 2 Block 376 476 602 710 3.25 x 6.14 »» Premium Placement - Your event listing will rise above all other regular event listings. 10 x 3 3 Block 564 714 903 1,065 »» Branding - Your company or event logo will appear on 3.25 x 9.227 both the event listing page and event details page 4 Block 6.5 x 6 752 952 1,204 1,420 Standard Event Listings | $99 10 x 6.625 Event Billboard | $500 6 Block 1,098 1,390 1,760 2,075 6.14 x 9.227 »» Includes Featured Event Listing »» 30 day promotion in top billboard section of the online 12 Block 10 x 13.5 1,985 2,513 3,180 3,750 calendar with custom image »» 30-day promotion in Morning Edition email to Color charge: Four color: $600 | One color: $300 subscribers Volume discounts available for multiple listings.

PAGE 3 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Real Estate advertising

Block Real Estate | In Print

Ad size Actual dimensions 12X Rate 6X Rate 3X Rate 1X Rate

1 block 3.25” wide 3” tall $233 $295 $373 $440

6.625 x 3 2 block 419 530 397 791 3.25 x 6.14 10 x 3 3 block 627 794 1,005 1,185 3.25 x 9.227 10 x 6.625 6 block 1,221 1,546 1,959 2,310 6.14 x 9.227

12 block 10 x 13.5 2,353 2,797 3,540 4,173

Color charge: Four color: $600 | One color: $300

Home of the Day | Online

Home of the Day is a unique opportunity to showcase your client’s high-end luxury property each month to over 56,938 affluent home buyers in the Los Angeles market.

Your Home of the Day property showcase includes: » Up to 15 high resolution property photos so users can explore each listing room-by-room » Agent call-to-action with picture, logo, phone number, email and link to website that scrolls with the user throughout gallery » Dynamic slide show controls so user can easily scroll through images or click to next photo » Social tools to share property on Twitter, LinkedIn, Facebook and Google

» Live on site 24 hours a day/7 days a week for 30 days Home of the Day promotion includes: » Gallery and native content story » Promotion as integrated native content on homepages and article pages - both full site and mobile twice per month

» Promotion in daily email newsletters twice per month Pricing: » $500 for 30 days » $425 per month for 90 days » Discounts available for annual agreements/multiple market commitments

PAGE 4 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Online Recruitment Services

Get your job listings in front of the largest collection of professional candidates.

Individual Featured Job Postings | $395 »» Increase visibility in front of passive job seekers while targeting the active job seeker as well. »» Promoted at the top of job section with logo »» Also promoted on local homepage, article pages and daily newsletters with logo »» Unlimited text »» All listings are searchable on Google, Yahoo and other search engines »» 30 day campaign

Standard Job Postings | $295 »» Appears in career center only »» Unlimited text »» All listings are searchable on Google, Yahoo and other search engines »» 30 day campaign

Volume Featured Job packages »» 5 featured online job postings for $1,500 »» 10 featured online job postings for $2,500 Online Job Posting »» Can be used all at once or spread over a year »» Multi-market and custom packages also available Example

Recruitment Sponsorships Include: »» Sponsorship of Featured Jobs Module »» Homepage »» Article Pages »» Afternoon Edition Emails »» Career Center »» Featured Job Postings up to 5 »» ROS Banners

Recruitment Sponsorship Rates

Banners Sponsor Logo Featured Jobs

Homepage, Article Homepage, Article Pages, Homepage, Article Exposure Pages, Afternoon Edition Afternoon Edition Emails, Pages, Career Center Emails, Career Center Career Center

Package 1 160,000 Impressions 500,000 Impressions Up to 5 postings $5,000/mo.

Package 2 330,000 Impressions 500,000 Impressions Up to 5 postings $7,500/mo.

PAGE 5 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Reprints

Featured in Milwaukee Business Journal? Market your success!

Show your customers your success with Milwaukee Business Journal reprints! Your reprint is customized to your company and many options are available including: »» Hard Copy Reprints | Prices vary by quantity »» Digital ePrints | Starting at $550 »» Wall Plaques & Awards | Starting at $169 »» Photos | Starting at $150 »» Press Releases | Prices vary Contact [email protected] | 877.397.5134 for full options and pricing.

Inserts

Free-standing inserts Milwaukee Business Journal accepts preprinted inserts for inclusion in mailed and newsstand copies. FSIs may be used to fulfill advertising contract obligations. Total cost is based on 2016 circulation of 11,000. Insert rates are net and non-commissionable and must be pre-paid. Inserts must be full run of circulation; smaller increments are not available. Inserts must be submitted for approval two weeks prior to publication date. Advertiser is advised to get Publisher’s approval before printing piece.

Prices are per thousand. All rates are net.

52x rate 26X rate 13X rate Open rate

$1,500 $1,800 $2,200 $2,600

PAGE 6 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Digital advertising rates

Run of site (MilwaukeeBusinessJournal.com) for four weeks

Impressions $125,000+ $100,000 $80,000 $60,000 $40,000 $20,000 $10,000 Open 400,000 $5,962 $6,084 $6,208 $6,419 $6,663 $7,481 $8,346 $9,270 over 30 days

330,000 5,110 5,214 5,321 5,510 5,714 6,405 7,532 8,294 over 30 days

200,000 3,407 3,477 3,547 3,674 3,806 4,274 4,771 5,529 over 30 days

130,000 2,555 2,607 2,660 2,755 2,857 3,207 3,576 4,147 over 30 days

80,000 1,703 1,738 1,774 1,837 1,909 2,131 2,391 2,764 over 14 days

Business Pulse+ 1,000 1,000 1,000 1,000 1,000 1,000 1,000 $1,000

Special Section+ 1,000 1,000 1,000 1,000 1,000 1,000 1,000 $1,000

People on the Move+ 1,000 1,000 1,000 1,000 1,000 1,000 1,000 $1,000

Rates are based on total dollar investments (combined print, digital and sponsorships). Digital sponsorship ad positions include upper and lower 300x250, top and bottom 728x90 and mobile 320x50. *80,000 impression packages run for two weeks. +Must be bought with 130,000 impressions.

PAGE 7 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Book of Lists Rates Effective 1/1/2017

Advertising Milwaukee’s most valuable business reference guide and the one publication readers turn to throughout the year. It’s a compilation of Milwaukee Business Journal’s weekly lists and is full of important information about Milwaukee business that’s unavailable any place else. Sold year-round. Guaranteed positioning is 2016/2017 accepted only for full and half page ads on a first-come basis. Color is included. Sorry, Book of Lists ads are non-cancelable. All rates are net.

Ad size 4 Color GREATER MILWAUKEE’S BEST BUSINESS RESOURCE

Two page spread $15,000

Full page 11,000

1/2 page 8,500

1/4 page 5,000

List strip 650

Logo on List 250

Tabbed Chapter sponsorship 13,000 COVER IMAGE SPONSORED BY MARCUS HOTELS & RESORTS

SPONSORS:

SITE SPONSOR: Additional sponsorship opportunities available 2016 I VOLUME 34, NUMBER 16 Ask your Account Executive

PAGE 8 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Weekly lists

Milwaukee Business Journal’s weekly lists are compiled with information about the 24 MILWAUKEE BUSINESS JOURNAL top local companies in specific industries. The lists are a mixture of self-reported Compiled by Barbara Zaferos 414-908-0574, @barbzaferosMBJ information, original research conducted by Milwaukee Business Journal and [email protected] established third-party sources. HIGHEST-PAID EXECUTIVES OF PUBLIC COMPANIES-PART I R RANKED BY TOTAL COMPENSATION PACKAGE IN LATEST FISCAL YEAR

Total Change in R CLOSER LOOK compensation Non-equity comp./pension Stock First name Company name package latest Stock Option incentive plan nonqualified Other options, Weekly list topics Last name Executive title fiscal year1 Salary awards awards comp., bonus deferred compensation exercised Johnson Controls Inc. Alex $21,744,029 $1,575,000 $7,921,874 $2,635,521 $4,572,068 $4,513,507 $526,059 $4,159,084 1 Molinaroli Chairman/President/CEO

WEC Energy Group Inc. Gale $13,826,768 $1,324,739 $5,388,193 $809,646 $3,454,116 $2,573,492 $276,582 $12,325,368 See the 2017 Production Calendar » 2 Klappa Chairman/CEO

Kohl's Corp. Sona $10,698,036 $187,5002 $9,000,014 NA $1,055,011 NA $455,511 NA 3 Chawla COO

Nicholas Snap-on Inc. 15 $10,673,552 $1,042,875 $3,662,973 $3,482,700 $1,776,930 $325,273 $382,801 $4,446,834 4 Pinchuk Chairman/President/CEO The number of highest-paid executives on The List, parts Johnson Controls Inc. I through IV, who have a R. Bruce $10,191,670 $1,000,000 $3,749,971 $1,247,578 $2,714,400 $1,179,536 $300,185 $13,335,074 Secure space near a list in the Book of Lists 5 McDonald EVP base salary of $900,000 and above Jeffery Fiserv Inc. 6 $10,001,319 $840,000 $1,288,041 $6,535,501 $1,328,040 NA $9,737 $40,011,800 Take advantage of up to 60% off the regular newspaper rate when you advertise in Yabuki President/CEO

Jonas ManpowerGroup 7 $9,114,886 $1,100,000 $4,512,135 $1,128,009 $2,300,000 NA $74,742 $798,224 both the newspaper when the list comes out, and again in the Book of Lists for year Prising CEO Keith Rockwell Automation Inc. 8 $8,608,468 $1,216,115 $2,599,569 $2,434,058 $952,700 $1,308,758 $97,268 $64,324 round exposure. Nosbusch Chairman/President/CEO Kohl's Corp. Kevin $8,194,749 $1,378,075 $5,999,948 NA $553,260 NA $263,466 $7,586,105 9 Mansell Chairman/President/CEO

A.O. Smith Corp. Ajita $7,010,274 $980,000 $907,568 $907,465 $2,904,750 $1,160,115 $150,376 NA 10 Rajendra Chairman/President/CEO

Jeffrey ManpowerGroup 11 $6,977,988 $911,923 $4,435,011 NA $1,563,750 -$10,985 $78,289 $16,976,071 Joerres Former executive chairman 5 The total number of Eric Artisan Partners Asset 12 Management Inc. $6,833,341 $250,000 $915,300 NA $5,500,000 NA $168,041 NA executives in the Top 25 Colson Chairman/President/CEO of The List who work at Johnson Controls Inc., all Allen WEC Energy Group Inc. with total compensation 13 $6,782,025 $799,155 $2,762,955 $481,762 $1,680,500 $925,639 $132,014 $10,432,323 Leverett President packages of more than $4.2 million MGIC Investment Corp. Patrick $6,582,543 $769,331 $3,143,000 NA $2,200,000 $455,612 $14,600 NA 14 Sinks President/CEO Beda Johnson Controls Inc. 15 VP, Asia Pacific/President, $6,509,230 $881,000 $2,217,956 $737,563 $1,694,229 $469,105 $509,377 $4,398,300 Bolzenius Automotive Experience

Harley-Davidson Inc. Matthew $6,470,048 $901,500 $1,500,015 $968,462 $1,762,639 $1,285,000 $52,432 NA 16 Levatich President/CEO

Harley-Davidson Inc. Keith $6,163,761 $511,209 $2,022,982 $1,306,146 $1,869,156 $289,000 $165,268 $2,829,587 17 Wandell Retired President/CEO

Briggs & Stratton Corp. Todd $5,927,943 $930,167 $1,607,920 $1,071,992 $675,301 $1,365,000 $277,563 $976,244 18 Teske Chairman/President/CEO

ManpowerGroup Darryl $5,452,528 $800,000 $2,800,091 $700,008 $1,105,000 NA $47,429 $1,789,118 19 Green President/COO ABOUT THE LIST Quad/Graphics Inc. Information for this list J. Joel $4,929,952 $988,333 $3,005,224 NA $597,000 NA $339,395 $368,102 20 Quadracci Chairman/President/CEO was gathered from proxy statements and annual Johnson Controls Inc. reports on file with the William $4,704,603 $800,000 $1,930,992 $642,750 $1,082,730 NA $248,131 NA 21 Jackson VP/President, Building Efficiency U.S. Securities & Exchange Commission for publicly Douglas Waterstone Financial Inc. held companies. The list 22 CEO Waterstone Financial, $4,529,531 $800,000 $3,187,500 $486,000 NA NA $56,031 NA reflects information for Gordon WaterStone Bank executives of publicly Johnson Controls Inc. traded companies based Brian $4,283,932 $700,000 $1,499,968 $499,034 $1,425,060 NA $159,870 NA 23 Stief EVP/CFO in Milwaukee, Waukesha, Washington, Walworth, ManpowerGroup Ozaukee, Racine and Michael $4,253,161 $660,000 $2,080,037 $520,013 $920,000 -$1,709 $74,820 $3,267,248 24 Van Handel CFO Kenosha counties at the time of the filing for latest fiscal Sensient Technologies Corp. year. NA - not applicable. Paul $3,992,258 $840,000 $2,300,646 NA $714,000 NA $137,612 NA 25 Manning President/CEO Parts III and IV of the list of highest-paid executives will 1 Package includes salary, stock awards, option awards, nonequity incentive plan compensation, change in 2 Chawla joined Kohl's Nov. 30, 2015. be published Dec. 2. pension value and nonqualified deferred compensation earnings and all other compensation. It does not include stock options exercised during a particular fiscal year.

GREATERYOUR together AD HERE

PAGE 9 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO ADVERTISING SUPPLEMENT Corporate Anniversaries Guide

Milwaukee Business Journal wants to help you spread the word about your company’s birthday! Considering nearly 95 percent of companies go out of business within the 4 CELEBRATING ANNIVERSARIES ADVERTISING SUPPLEMENT - MILWAUKEE BUSINESS JOURNAL first five years of opening up shop, we feel it’s important to celebrate companies that R PUBLISHER’S NOTE R CONTACT have reached 5th, 10th, 20th, 100th or other milestones. Perhaps even reaching one PUBLISHER CELEBRATING ANNIVERSARIES Kira Lafond year is a milestone for you! [email protected] (414) 908-0584 Here’s to the to the workers who helped make We honor businesses and orga- strong. Here’s that dream a reality. nizations like Jockey International to the persis- The stats vary, but they tell the that is celebrating 140 years of lit- MILWAUKEE Take advantage of this unique opportunity to launch your company’s year-long tent. Here’s same story. It’s tough to survive erally covering our behinds. You BUSINESS JOURNAL to the hungry, in business. US Bureau of Labor will read about Spancrete, which 825 N. Je erson St., Suite 200 celebration in this special advertising section. Tell your story to our readers. Help us the ones who Statistics says that 50% of all busi- helped BUILD Wisconsin. Span- Milwaukee, WI 53202 never gave nesses fail by year fi ve and that by crete products are a crucial part understand the unique ways companies survive through all phases of growth and up. Here’s to year 10 just 33% have survived. of Miller Park, Lambeau Field and the business- Other statistics have the 10-year the Marquette Interchange. You © COPYRIGHT 2016 Kira Lafond es that start- survival rate at as little as 4%. will also see the story of Mar- MILWAUKEE BUSINESS JOURNAL development. klafond@ ed small and And yet, in these pages you will ty Ripp of Ripp Realty, who leg- bizjournals.com through grit see stories of determination and end tells us was the VERY FIRST and determi- insight. You will read the words offi cial subscriber to the Milwau- Celebrating 2016 Anniversaries is published nation, sweat and tears, made innovation and strength, crafts- kee Business Journal. He cred- by the Milwaukee Business Journal. Articles 2017 Cost it to celebrate signifi cant mile- manship and quality. And you will its part of his business success to are written by Cassandra McCarthy and stones. Here’s to the dreamers see that these amazing business- the information and education he Independent Writers, Inc., who believed that they had some- es are made up of equally amaz- gets when he sits down with the as well as advertiser-submitted copy. $5,943 for a full page, full color. thing special to off er the world and ing PEOPLE. paper each week! For more information please contact your Advertising Executive or Kira Lafond, 414-908-0584 or [email protected] $4,334 for a half page, full color. Jockey ...... 140 Years Allied ...... 60 Years CCB Technology ...... 25 Years IBEW Local 494 ...... 110 Years Graef ...... 55 years ESI Group ...... 25 Years The Barry Co...... 95 Years UWM Lubar ...... 50 Years Master Z’s ...... 25 Years Historical timeline photos courtesy of the $8,600 includes 1/4 page in 2017-2018 Book of Lists Bradley Corp...... 95 Years Gerald Nell ...... 50 Years QuadMed ...... 25 Years MILWAUKEE COUNTY HISTORICAL SOCIETY WaterStone Bank ...... 95 Years QuadGraphics ...... 45 Years Ellenbecker ...... 20 Years *Other options available Spancrete ...... 70 Years Share ...... 45 Years Leslie Hindman Auctioneers ...... 5 Years »» Full page is broken down into a 1/2 page write-up and 1/2 page branding advertisement. R 100 YEARS AGO Both the write-up and the ad are provided by the advertiser. VANISHING WOODEN WAGON INDUSTRY

N 1916, AUTOMOBILES OUTNUMBERED Inexperienced drivers had a diffi cult time con- its fi rst automated traffi c signs. By 1925, the horses for the fi rst time on the streets of Mil- trolling their vehicles and it became evident that city’s wooden wagon industry had all but dis- Iwaukee, marking a turning point that would new rules of the road were needed. Collisions appeared, although some entrepreneurial com- eventually lead to expressways and the sub- between automobiles and street cars more panies converted their operations to meet the urbs. As with all transitions, the move from bug- than doubled between 1914 and 1915, and public’s growing demand for horseless bug- gies to Buicks was not without its challenges. by 1921, the city found it necessary to install gies. ■

JULY 2016 – ADVERTISING SUPPLEMENT City of Milwaukee incorporated. Over 24 Breweries operating in Milwaukee. Concordia College established.

Home o ice of the Northwestern Mutual Life Insurance Company until 1886, demolished in 1965. The corner is now occupied by the First 1846 1856 Federal Plaza.1881

Photos courtesy of the Milwaukee County Historical Society

PAGE 10 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Milwaukee Business Journal Morning Edition

The Milwaukee Business Journal Morning Edition email is a morning round up of Milwaukee’s business news and reaches more than 13,217 email in-boxes every day with a weekly distribution of 57,450.

Weekly Cost $125,000+ $100,000 $80,000 $60,000 $40,000 $20,000 $10,000 Open Middle 689 804 919 1,092 1,321 1,551 1,781 2,011 468x60

468 + Logo 1,149 1,264 1,379 1,494 1,724 2,011 2,298 2,585

Bottom 230 345 460 575 689 804 919 1,034 468X60

Monthly top sponsorship Monthly middle sponsorship Monthly bottom sponsorship $4,000 $3,000 $2,000

Sign up for the free Morning Edition at MilwaukeeBusinessJournal.com

PAGE 11 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Milwaukee Business Journal Afternoon Edition

The Milwaukee Business Journal Afternoon Edition delivers top stories and news alerts to more than 13,291 email in-boxes every day with a weekly distribution of 66,455 email boxes. Executives keep tabs on the pulse of the local business scene with a snapshot of each day’s news.

$125,000+ $100,000 $80,000 $60,000 $40,000 $20,000 $10,000 Open Upper $1,196 $1,263 $1,396 $1,528 $1,595 $1,861 $1,994 $2,326 200X200

Lower 558 595 744 797 851 1,063 1,196 1,329 200X200

728x90 1,329 1,462 1,595 1,728 1,994 2,326 2,658 2,990

Upper 598 665 731 797 851 1,063 1,196 1,329 Logo + Text

Middle 419 474 558 598 678 797 894 997 Logo + Text

Notes: All rates are NET. Costs quoted are “per week” (six drops per week: Monday-Friday with a Saturday BONUS).

Subscriber stats 15,055 72% 51% receive Afternoon pass along an email work at companies Edition update to other with gross annual people sales of $5M-25M+

Sign up for the free Afternoon Edition at MilwaukeeBusinessJournal.com

PAGE 12 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Homepage takeover Runs �ive consecutive business days, must be purchased with 130,000 Run of Site package or higher

Cost Ad unit

47,000 970x418 / 970x66 pushdown, $2,800 impressions 300 x250, 1600x660 skin (Example video found at http://bit.ly/Homepage_Takeover)

Bottom line/slider Runs 30 days, served to one unique user per day

Cost Ad unit (Example video found at http://bit.ly/BottomLineSlider)

84,383 1034x90/1034x30 for bottom line, $3,380 impressions 950x90/950x460 for slider

Breaking News Reaches over 16,980 subscribers

33 Month Sponsorship 6 Month Sponsorship Annual Sponsorship

$12,200 $22,000 $41,000

PAGE 13 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Deadlines and cancellations

Weekly newspaper Free-standing inserts Milwaukee Business Journal publishes weekly, 52 times a year, on Fridays. Premium Inserts for the weekly newspaper positions are sold on a first-come basis. Deadlines for the Dec. 29 issue are two weeks

earlier than the deadlines below. Please see the 2017 Production Calendar for other Deadline deadline exceptions. Reservation 12 days prior to publication.

Section/advertising type Deadline Delivery 11 days prior to publication General display advertising insertion Wednesday, 10 days prior to publication

Expanded sections advertising insertion Friday, 12 weeks prior to publication

Expanded “Extra” sections artwork Friday, 12 weeks prior to publication Book of Lists The Book of Lists is published once a year. Positions are sold on a first-come basis. Classified advertising insertion Friday, 12 weeks prior to publication

Section/advertising type Deadline Cancellation Wednesday, 10 days prior to publication General display advertising insertion October 16, 2017 Workup information due Wednesday, 10 days prior to publication Camera-ready artwork due October 17, 2017 Camera-ready artwork due Friday, 12 weeks prior to publication Cancellation Cannot be canceled Special sections and publications Special sections and publications such as Best Places to Work, Best Real Estate Deals, and Women Who Mean Business, are published periodically (see Production Calendar for dates) and are inserted into, or run as a part of, the weekly Friday paper. Cancellation policy Section/advertising type Deadline Cancellation of an ad or a change in its schedule must be received in writing on or before the deadlines listed above. Ads canceled after the deadline will be General display advertising insertion Friday, 12 weeks prior to publication billed at 100%.

Workup information due Friday, 12 weeks prior to publication

Camera-ready artwork due Friday, 11 weeks prior to publication

Cancellation Friday, 12 weeks prior to publication

PAGE 14 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO by Publisher. Orders not cancelled as of these closing any advertising agreement but a) will give Publisher dates will be billed, even though Advertiser fails to the option to cancel any advertising agreement, or if Terms and conditions furnish copy, digital files or film. When change of copy Publisher does not do so, b) upon resumption of print or artwork is not received by the closing date, copy run publishing, the agreement shall be continued and in previous issues will be published. Should Publisher Publisher will have no liability for any errors or omissions The following terms and conditions govern all entities its relationship with Advertiser and/or Agency for the agree to cancel an existing work order, Advertiser will or any damages or missed impressions caused by such that place advertising (“Advertiser”), either directly breach of any of the terms hereof, including without be responsible for the cost of any work performed or suspension. IN NO EVENT WILL PUBLISHER HAVE or through an agent (“Agency”), with publications limitation a breach based on the failure on the part of materials purchased on behalf of Advertiser, including ANY LIABILITY FOR ANY ADVERTISING CREATIVE OR (“Business Journal(s)”), digital Business Journal either Advertiser or Agency to pay each bill by its due the cost of services, paper and/or printing. PRINTING COSTS, ADMINISTRATIVE COSTS, AND/OR publications (“Digital Editions”), websites and mobile date. Should Publisher terminate its relationship with CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE, D. ADVERTISING POSITIONING AT PUBLISHER’S sites (“Websites”) and applications (“Apps”) and any Advertiser and/or Agency, a Short-Rate may apply and SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER, DISCRETION: Orders for advertising containing other service (collectively, together with Business all charges incurred together with Short-Rate charges INCLUDING WITHOUT LIMITATION, DAMAGES FOR restrictions or specifying positions, facings, editorial Journals, Digital Editions, Websites and Apps, the shall be immediately due and payable. Furthermore, LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF adjacencies or other requirements may be accepted INFORMATION AND THE LIKE. “Service”) published and/or owned, licensed or in the event Advertiser or Agency breaches, Publisher and Published but such restrictions or specifications are operated by or on behalf of American City Business may, in addition to its other remedies, (a) cancel its at Publisher’s sole discretion. H. TRADEMARKS: The titles and logos of the Business Journals (“Publisher”). The placement of advertising in recognition of Agency, thereby causing Agency to lose Journals and other publications Published by American any Publisher Service constitutes Advertiser’s (and, if claim to any commission for any further advertising E. LABELING OF ADVERTISEMENTS: Advertisements City Business Journals, as well as the Websites and Apps applicable, Agency’s) agreement to these terms. These placed with Publisher on behalf of Advertiser or any that simulate or resemble, or otherwise might not Published or used by American City Business Journals, terms and conditions may be modified from time to other client of Agency, and/or (b) refuse to Publish any be obviously distinct from, editorial content must be are registered trademarks and/or trademarks protected time by Publisher; additional placement of advertising or all of Advertiser’s advertising. clearly identified and labeled “ADVERTISEMENT” or any under common laws. Neither the titles nor the logos will constitute Advertiser’s (and, if applicable, Agency’s) other label as determined by Publisher at the top of the may be used without the express written permission of agreement to any such modifications. B. ADVERTISER’S FAILURE TO RUN ADVERTISING/ advertisement, and Publisher may, in its discretion, so American City Business Journals. SHORT-RATE: All agreements for advertising Dollar label such material and/or otherwise distinguish the I. DEFINITIONS Volume Discounts require that the specified dollar style and/or presentation of such material. I. WARRANTIES; INDEMNIFICATION: Advertiser volume of advertisements be Published within a A. “Dollar Volume Discount” is determined by and its Agency, if there be one, each represent and specified period and be promptly paid for. In the combining the dollar value of print and digital insertions F. INSERTS: An accurate copy of any furnished insert warrant that: (i) Advertiser’s websites, mobile sites, event of Advertiser’s or its Agency’s cancellation of in the Business Journal(s) plus sponsorships, within must be submitted to Publisher for review prior to applications, and/or similar services that are associated any portion of any advertising order/contract or failure the contract period. Contract begins with the date of the printing of the insert. Publisher’s review and/or with advertising purchased under an IO shall contain all to have Published and paid for the specified dollar first insertion and must be fulfilled within a 12-month approval of such copy does not release or relinquish necessary consumer disclosures required by applicable period. Book of Lists and pre-printed inserts may also volume of advertisements, or if at any time Publisher Advertiser/Agency from its responsibilities hereunder. federal, state and local laws, rules and regulations, be included as part of your volume contract. Contracts in its reasonable judgment determines that Advertiser Publisher is not responsible for errors or omissions in, or including, but not limited to, a conspicuous link to a clear, guarantee the volume rate earned and ad sizes may vary is not likely to Publish and pay for the total amount of the production quality of, furnished inserts. Advertiser accurate and up-to-date Privacy Policy (and Advertiser during contract period. Refer to the column under the advertising specified during the term of the agreement, and/or Agency shall be responsible for any additional shall not violate the terms of such disclosures) that: (a) volume for rate of desired size. Rates subject to change any rate discount will be retroactively nullified, including charges incurred by Publisher arising out of Advertiser discloses (1) the usage of third party technology; (2) the during contract period. Rate increases are effective for previously Published advertisements, and may result and/or Agency’s failure to deliver furnished inserts participation of third party service providers; and (3) January 1, and all advertisers’ rates change on that date. in a Short-Rate. In such event, Advertiser and/or Agency pursuant to Publisher’s specifications. In the event the data collection and usage by such service providers must reimburse Publisher for the Short-Rate within 30 that Publisher is unable to Publish the furnished insert and from such third party technology; and (b) complies B. “Short Rate” is the difference between the rate days of invoice therefor and Advertiser will thereafter as a result of such failure to comply, Advertiser and/or with all applicable privacy laws, rules and regulations; charged on the contracted dollar volume and the pay for advertising at the open rate or at the earned Agency shall nevertheless remain liable for the space (ii) it will not merge personally identifiable information higher rate based on the reduced dollar volume of rate(s) as applicable. Any merchandising program cost of such insert. with information previously collected as non-personally advertisements actually published and paid for. executed by Publisher in reliance on advertising that identifiable without robust notice of, and the end-user’s is cancelled will be paid for by Advertiser at the fair G. ERRORS IN OR OMISSIONS OF ADVERTISEMENTS: prior affirmation (i.e., “opt-in”) consent to, that merger; market rate for such program. Advertising credits In the event of Publisher’s errors in or omissions of any and (iii) any advertising or other material (including, but advertisement(s), Publisher’s liability shall be limited to II. TERMS AND CONDITIONS APPLICABLE TO (for any earned advertising Dollar Volume Discount not limited to, product samples) submitted by Advertiser a credit of the amount paid attributable to the space ADVERTISING PLACED IN ANY PUBLISHER SERVICE adjustments for advertising run in excess of specified or Agency and/or created by Publisher on behalf of schedule) will only be earned if all advertising is paid of the error/omission (in no event shall such credit Advertiser or Agency, and any material to which such A. PUBLISHER’S RIGHT TO REJECT, CANCEL OR for by the due date. Advertising credits must be used exceed the total amount paid to Publisher for the advertisement or other material links or refers, complies TERMINATE ORDERS: Publisher reserves the right at by the Advertiser within six months after the end of advertisement), and Publisher shall have no liability with all applicable laws and regulations and does not its absolute discretion, and at any time, to cancel the period in which they were earned. Any portion unless the error/omission is brought to the Publisher’s violate the personal or proprietary rights of, and is not any advertising order or reject any advertising of such advertising credits unused at the expiration attention no later than 60 days after the advertisement is harmful to, any person, corporation or other entity. copy, whether or not the same has already been of the foregoing six month period shall be expired first Published. However, if a copy of the advertisement As part of the consideration to induce Publisher to acknowledged and/or previously published, displayed, and Publisher shall not have any further obligation to was provided or reviewed by Advertiser, Publisher Publish such advertisement, Advertiser and its Agency, performed or transmitted (collectively referred to Advertiser and/or Agency with respect thereto. shall have no liability. In no event will Publisher have if there be one, each agrees jointly and severally to herein as “Published” or “Publish”), including, but not any liability for errors or omissions caused by force defend, indemnify and hold harmless Publisher, its limited to, for reasons relating to the content of the C. RESTRICTIONS ON ADVERTISER’S CANCELLATION majeure or errors in key numbers. In the event of parent, subsidiaries and affiliates, and each of their advertisement or any technology associated with the OF ADVERTISING ORDERS: No changes in orders or a suspension of print publication due to computer, officers, directors, members, employees, contractors, advertisement. In the event of such cancellation or cancellations are accepted unless received before software, or network malfunction, congestion, repair, licensees, agents, representatives, successors and rejection by Publisher, advertising already run and to be the specified closing dates, which vary by product strike, accidents, fire, flood, storms, terrorist attacks, assigns against any and all liability, loss, damage, and run shall be paid for at the rate that would apply if the and are set forth in Publisher’s rate card and web acts of war or any other cause or contingencies or force expense of any nature including, but not limited to, entire order were Published and no Short Rate will apply. site. No changes in orders or cancellations may be majeure beyond the reasonable control of Publisher, attorneys’ fees (collectively, “Losses”) arising out of any Publisher, at its absolute discretion, may terminate considered executed unless acknowledged in writing it is agreed that such suspension shall not invalidate actual or potential claims for libel, invasion of privacy,

PAGE 15 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO and/or guarantees relating to: (a) the positioning or Site, Media Company will not immediately remove placement of advertisements on the Services, (b) such Ads before making commercially reasonable Terms and conditions continued advertising results on the Services; and (c) the accuracy efforts to acquire mutually acceptable alternative of audience data, including, but not limited to, audience Advertising Materials from Agency.” demographic data, audience size/reach data, etc. with C. ADDITIONAL DIGITAL ADVERTISING TERMS & harm, copyright, patent, or trademark infringement, the advertising space is provided by Publisher, nor may respect to the Services. CONDITIONS and/or any other actual or potential claims or suits that Advertiser or Agency authorize any others to use any R. ENTIRE AGREEMENT: The foregoing terms and may arise out of (a) the copying, printing, publishing, advertising space. conditions (and the Additional Terms set forth below) 1. IMPRESSION GUARANTEES: Publisher makes displaying, performing, distributing or transmitting of no guarantee or representation as to the quantity L. REPUBLICATION OF ADVERTISEMENTS: Advertiser shall govern the relationship between Publisher and such advertisement; (b) any violation of the CAN-SPAM and/or quality of visits, impressions, circulation, or and Agency agree that any submitted advertisements Advertiser and/or Agency. Publisher has not made Act or other laws relating to Advertiser’s advertisements, other usage of Publisher’s Websites or Apps or of the Published in any Service hereunder, may, at Publisher’s any representations to Advertiser or Agency that are including, but not limited to, commercial messages advertisement, or as to the use of any particular tracking option, be republished, re-performed, retransmitted not contained herein. Unless expressly agreed to in e-mailed on Advertiser’s behalf by Publisher; (c) the or information-gathering devices, unless Publisher or otherwise reused by Publisher or its agents in any writing and signed by an officer or senior executive of loss, theft, use, or misuse of any credit/debit card or expressly agrees otherwise in writing. Advertiser and form in whole or in part in all media now in existence Publisher, no other terms or conditions in contracts, other payment, financial, or personal information; (d) Agency acknowledge and agree that advertisements or hereafter developed, whether or not combined with orders, copy, or otherwise will be binding on Publisher. the products and/or services promoted, sold, presented and ad impressions Published on Publisher’s Websites material of others. The copyright in any advertisement Failure by Publisher to enforce any of these provisions and/or contained in Advertiser’s advertisements; and/ and/or Apps may be viewed by end users located in and/ created by Publisher is owned by Publisher and may not shall not be considered a waiver of such provision. or (e) a breach or alleged breach of its covenants, or outside the United States. warranties and obligations under these advertising rate be otherwise used by Advertiser or third parties without card contract terms and conditions. If the Publisher Publisher’s prior written consent. 2. ERRORS IN OR OMISSIONS OF ADVERTISEMENTS: participated in the creation of an advertisement, the III. ADDITIONAL TERMS AND CONDITIONS In the event of Publisher’s errors in or omissions of any M. ADVERTISING RATES: Publisher’s Business Journal Publisher will indemnify Advertiser in connection with APPLICABLE TO DIGITAL ADVERTISING PLACED ON advertisement(s) on its Websites or Apps (including, rates contained in advertising orders that vary from potential claims only to the extent it has agreed to do so PUBLISHER’S WEBSITES AND APPS but not limited to, errors or omissions involved in the rates listed herein shall not be binding on Publisher in writing. converting Advertiser’s ads into an App), Publisher’s sole and the advertisements ordered may be inserted and The placement of digital advertising on any of liability shall be limited to a credit of the amount paid charged for at the actual schedule of rates. Publisher’s J. RESPONSIBILITY FOR PAYMENT OF ADVERTISING Publisher’s Websites and Apps constitutes Advertiser’s attributable to the space of the error (in no event shall Business Journal rates and units of space are effective BILLS: In the event an order is placed by an Agency (and, if applicable, Agency’s) agreement to the following such credit exceed the total amount paid to Publisher for January 2015. Announcement of any changes in rates on behalf of Advertiser, such Agency warrants and terms: (These terms and conditions may be modified the advertisement), and Publisher shall have no liability will be made thirty (30) days in advance of the clos- represents that it has full right and authority to from time to time by Publisher; additional placement unless the error/omission is brought to the Publisher’s ing date for the first issue affected by such new rates. place such order on behalf of Advertiser and that all of digital advertising will constitute Advertiser’s attention no later than 5 days after the advertisement is Rates will be honored by Publisher until the current legal obligations arising out of the placement of the (and, if applicable, Agency’s) agreement to any such first Published. However, if a copy of the advertisement contract expires. Advertising rates are not contingent advertisement will be binding on both Advertiser and modifications.) was provided or reviewed by Advertiser, Publisher shall on Business Journal reaching any circulation or reader- Agency. Advertiser and its Agency, if there be one, each have no liability. IN NO EVENT WILL PUBLISHER HAVE ship level that may be represented in Business Journal’s A. SECTION II ADVERTISING TERMS AND agrees to be jointly and severally liable for the payment ANY LIABILITY FOR ANY ADVERTISING CREATIVE OR marketing materials. CONDITIONS: For the purpose of clarification, the of all bills and charges incurred for each advertisement PRINTING COSTS, ADMINISTRATIVE COSTS, AND/OR terms and conditions set forth in Section II above placed on Advertiser’s behalf. Advertiser authorizes CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE, N. SPECIAL PUBLICATIONS: Certain special also apply to all digital advertisements Published on Publisher, at its election, to tender any bill to Agency, SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER, publications (e.g., The Book of Lists) produced and Publisher’s Websites and Apps. and such tender shall constitute due notice to Advertiser published by the Business Journals carry special rates INCLUDING WITHOUT LIMITATION, DAMAGES FOR of the bill and such manner of billing shall in no way and are non-cancellable once an agreement is signed. B. INTERACTIVE ADVERTISING BUREAU STANDARD LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF impair or limit the joint and several liability of Advertiser TERMS AND CONDITIONS: Except to the extent INFORMATION AND THE LIKE. and Agency. Any bill tendered by Publisher shall O. TERMS OF SALE: Payment is due thirty (30) days modified below, the Interactive Advertising Bureau 3. ADDITIONAL ADVERTISER WARRANTIES; constitute an account stated unless written objection from the date of invoice. All advertising production Standard Terms and Conditions for Internet Advertising INDEMNITIES: In addition to the warranties set forth thereto is received by Publisher within ten (10) days fees (if any) shall be billed and are immediately due in for Media Buys One Year or Less, Version 3.0 - Dec in Section II above, Advertiser and its Agency, if there from the rendering thereof. Payment by Advertiser full within the first month of the advertising campaign. 2009 (found at http://www.iab.net/media/file/IAB_4As- be one, each represent and warrant that: (i) none of the to Agency shall not discharge Advertiser’s liability to Interest may, at Publisher’s discretion, be charged at a tsandcs-FINAL.pdf) (“IAB Terms”) shall also apply to advertisements, ad tags (if any) or any other materials Publisher. The rights of Publisher shall in no way be rate of 1.5% per month on past due balances. Publisher all digital advertisements Published on Publisher’s provided to Publisher for display on its Websites or affected by any dispute or claim between Advertiser may at its option require cash in advance with order or Websites and Apps. To the extent the IAB Terms directly Apps cause the download or delivery of any software and Agency. Advertiser and Agency agree to reimburse change payment terms. conflict with or are inconsistent with Sections III(A) or application, executable code, any virus or malicious or Publisher for its costs and attorneys’ fees in collecting III(C) herein, Sections III(A) and III(C) shall govern with Q. DISCLAIMER: PUBLISHER DISCLAIMS ALL social engineering (e.g., phishing) code or features; (ii) any unpaid advertising charges. Advertiser confirms respect to digital advertising placed on Publisher’s WARRANTIES AND/OR GUARANTEES, EXPRESS OR it will not conduct or undertake, or authorize any third that it has appointed Agency, if one is specified, to be Websites and Apps. The IAB Terms are hereby modified IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES party to conduct or undertake, any unlawful or improper its authorized representative with respect to all matters as follows: relating to advertising placed on Advertiser’s behalf FOR NONINFRINGEMENT, ACCURACY, AVAILABILITY, actions in connection with the Websites or Apps, with the understanding that Agency may be paid a UPTIME, MERCHANTABILITY AND/OR FITNESS FOR (i) Section II(d) of the IAB Terms is hereby modified including, but not limited to, generating automated, commission. ANY PARTICULAR PURPOSE IN CONNECTION WITH by changing 24 hours to two (2) business days. fraudulent or otherwise invalid clicks or impressions on THE DISPLAY, PERFORMANCE AND TRANSMISSION OF Publisher’s Websites or Apps, or collecting data contrary K. NO ASSIGNMENT OF ADVERTISING: Advertiser and ADVERTISEMENTS ON PUBLISHER’S SERVICES. Without (ii) Section IX(c) of the IAB Terms is hereby modified to applicable laws or regulations or Publisher’s Privacy its Agency may not use any advertising space either limiting the generality of the foregoing, Publisher by deleting the following in the last sentence: Policy and/or these terms and conditions or Publisher’s directly or indirectly for any business, organization, disclaims all warranties and guarantees with respect “provided that if Media Company has reviewed Third Party Data Collection Policy (referenced in Section enterprise, product, or service other than that for which to its Services, including, without limitation, warranties and approved such Ads prior to their use on the 5 below); and (iii) it will comply with all applicable self

PAGE 16 OF 18 MILWAUKEE BUSINESS JOURNAL » 2017 RATES AND PRODUCTS LOGO Terms and conditions continued regulatory behavioral targeting principles, including, or Agency is subject to the then-current version of but not limited to, the Digital Advertising Alliance and Publisher’s Third Party Data Collection Policy, which is Network Advertising Initiative self regulatory behavioral incorporated herein by reference (a copy of which is targeting principles. In addition to the indemnification available upon request). obligations of Advertiser/Agency set forth in Section II above, Advertiser and its Agency, if there be one, 6. MAKEGOODS: All makegoods relating to digital each agrees jointly and severally to defend, indemnify advertising on Publisher’s Websites and Apps shall be and hold harmless Publisher its parent, subsidiaries determined by Publisher in accordance with Publisher’s and affiliates, and each of their officers, directors, makegood policy. members, employees, contractors, licensees, agents, representatives successors and assigns against any and all Losses (as defined in Section II above) that may arise from or relate to: (a) the linkage of any advertisement on Publisher’s Website and/or Apps to other material; or (b) a breach or alleged breach of Advertiser’s warranties set forth in this Section 3.

4. ADDITIONAL DISCLAIMER: In addition to the disclaimers set forth in Section II above, and without limiting the generality of the foregoing, Publisher disclaims all warranties and guarantees with respect to its Websites and Apps, including, without limitation, warranties and/or guarantees relating to: (a) the availability, uptime and delivery of any impressions or advertisements on any of Publisher’s Websites or Apps; and (b) the quantity, quality or frequency of clicks or click-through rates of advertisements on the Websites and Apps. Advertiser acknowledges that third parties other than Publisher may generate automated, fraudulent or otherwise invalid/improper impressions, conversions, inquiries, clicks or other actions on Advertiser’s advertisements displayed on Publisher’s Websites or Apps. As between Advertiser and Publisher, Advertiser accepts the risk of any such improper actions. Advertiser’s exclusive remedy for such suspected improper actions is for Advertiser to request a refund relating to its impacted advertisements in the form of advertising credits on the applicable Website or App within thirty (30) days from the end of the calendar month in which such advertisement is initially displayed on the applicable Website or App. Any advertising credit refunds in connection with the Advertiser’s aforementioned requests are within the sole discretion of Publisher.

5. DATA COLLECTION: To the extent Advertiser and/ or Agency collects or obtains data from any Publisher owned or operated Website or App, whether collected or received via an advertising unit, widget, pixel tag, cookie, clear gif, HTML, web beacon, script or other data collection process, including without limitation “clickstream” or “traffic pattern” data, or data that otherwise relates to usage of the Website and/or App, user behavior, and/or analytics, Advertiser and/

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