Betty Brinn Children’s Museum Annual Report 2010

Page 1 A door is an invitation to DISCOVER what lies on the other side, especially in the ever-expanding world of a child. Opening doors can lead to new discoveries, ideas, and to a bright future. The Betty Brinn Children’s Museum is one of our community’s most important family resources, providing educational opportunities that benefit almost 200,000 children and adults each year. Our Annual Report highlights just a few of our many accomplishments in 2010 – doors we opened in support of our mission to promote the profound influence of early learning on a child’s success in school, and for a lifetime.

National attention about the importance of early childhood development is growing, and research continues to highlight the importance of early learning to school readiness and, in the longer term, to local workforce development and the economic vitality of our nation. In 2010, the Museum continued to strengthen its position as a leader in the emerging field of early education by creating exhibits and programs that reflect current state academic standards, as well as developmental milestones recognized by the National Association for the Education of Young Children and national academic objectives.

Although 2010 was one of the most successful years in the Museum’s history, the unexpected closure of the O’Donnell Park garage in June challenged us to address our visitors’ needs and concerns. The Museum was successful in securing convenient and affordable temporary parking for Museum visitors, and we are pleased to share that we finished the year with our second highest attendance since opening. With repairs to the garage underway – and the Museum identified as a key participant in discussions about the future of the Park and our treasured lakefront – our commitment to creating learning opportunities is stronger than ever, and we look forward to continuing our important work for the benefit of our community.

Page 2 Providing science, technology, engineering and math (STEM) education for pre-school and school-age children is a Museum priority and new exhibits introduced in 2010 reflect this commitment. These fun, hands-on activities help children build cognitive, physical and social skills as they explore the exhibit environment; exhibit signage and other cues help adults enhance the learning experience for children and emphasize the profound influence of play on a young child’s success in school, and for a lifetime.

Ever-changing exhibits unlock the doors to a child’s healthy development by providing new and exciting opportunities for learning through play!

We began 2010 with a sigh…as we said goodbye to TINKERTOY®: Build Your Imagination™, a national touring exhibit created by our Museum in collaboration with Hasbro, Inc., and sponsored by the General Electric Company. The exhibit was wildly popular with our visitors and has been equally well received during its four-year tour to peer museums and science centers across the country, including stops in Portland and Seattle. TINKERTOY: Build Your Imagination is eagerly anticipated at its next five destinations across the country!

In February, we invited kids to jump into a giant interactive board game and play their way to a healthy lifestyle in Kohl’s Healthy Kids: It’s Your Move!, the Museum’s new feature exhibit developed in partnership with Children’s Hospital and Health System, and generously sponsored by Kohl’s Department Stores. The exhibit quickly became a visitor favorite, leading players down a colorful winding path to action-packed activity stations where they explore nutrition, activity and rest, safety, and personal care.

2010 brought big changes (and new doors!) to A Trading Place, an exhibit created in 1995 to help children learn about the people, processes and places that make a community successful. Thanks to a gift from the Elizabeth A. Brinn Foundation, we made significant changes to A Trading Place, including the addition of a road, street- scaping, murals and a pretend city bus. Page 3 The updated area – renamed Home Town – offers visitors a friendly downtown feel and three new temporary businesses to explore. •The Animal Hospital, sponsored by Shorewood Animal Hospital, opened its door in Home Town just in time for spring break! The exhibit helped children learn about animals, the importance of proper pet care, and how a veterinarian helps us keep our companions happy and healthy. •The Real Estate Office, presented by Coldwell Banker Residential Brokerage, opened in Home Town during our annual July 3rd Family Fireworks event, and helped children develop map-reading skills, explore architectural styles, and appreciate the importance of finding the perfect home while role-playing as the real estate agent or the homebuyer. •The Museum’s newest pretend business, The Pizza Factory & Café presented by Palermo’s Pizza, debuted in the fall. Children used a variety of fun props to match, sort, count, measure and create a pretend pizza masterpiece! The activities helped build important math, planning, and decision-making skills. WBB-TV, one of our most popular exhibits within Home Town, was also enhanced, thanks to the support of Time Warner Cable.

Even more doors opened in Home Town with the summer addition of , Jr. and Under Construction – Go Green! Exhibit activities highlighted the importance of STEM (science, technology, engineering and math) education and related career opportunities, and helped children explore the many connections between natural resources, manufacturing, construction, transportation and the environment. Support for these extraordinary additions to our visitor experience were made possible by a generous commitment from the Brady Corporation Foundation and a prestigious grant from the federal Institute of Museum and Library Services.

In October, MR. POTATO HEAD® knocked on the door! After tour stops in Seattle and Wichita, everyone’s favorite silly character made his long-awaited return to in The Adventures of MR. POTATO HEAD, an educational exhibit created by our Museum in collaboration with PLAYSKOOL® and made possible through the generous support of the exhibit’s national tour sponsor, the Foundation. The exhibit’s popularity helped set attendance records for September, October and November – that’s a lot of feet through the door!

We ended the year hard at work on plans to create Pocket Park, a new hands-on environment for our youngest visitors (opening in 2011) that will highlight the importance of fresh water and other natural resources through early learning opportunities and family activities. Sponsored by a generous commitment from PNC, with additional support from the Richard and Ethel Herzfeld Foundation, Pocket Park will border Home Town and the exhibits will share a pretend ecology center, helping to create a unified community feel throughout our South Gallery. Page 4 Out of all the traveling exhibits we have hosted, The Adventures of MR. POTATO HEAD was the most beautiful, immersive experience for children. Staff and visitors loved the exhibit.

- Marbles Kids Museum, Raleigh, North Carolina

“Developing new sources of revenue to ensure our doors remain open for all families in our community is a Museum priority, and our strategies include creating exhibits for our Museum that can also be leased/ purchased by peer organizations. Now entering its sixth year, our Exhibit Development Initiative generates income that is critical to our operation and helps us cover the rising cost of providing free school readiness and parenting programs to a growing number of disadvantaged families from throughout southeastern (up 75% since 2007).

During the past five years, our Museum has built an international reputation for producing exceptional exhibit products that help meet our industry’s mission” of providing developmentally significant experiences for our target audience. These exhibit products reflect our commitment to quality fabrication, rich educational content, and outstanding staff support. The Museum’s successful 2010 product line included three traveling exhibits (available for lease): Smokey Bear and Woodsy Owl: Home Sweet Home, a “green” exhibit developed by our Museum in partnership with the USDA Forest Service, and two exhibits we developed in collaboration with Hasbro, Inc., The Adventures of MR. POTATO HEAD®, sponsored by the Northwestern Mutual Foundation, and TINKERTOY®: Build Your Imagination™, sponsored by GE. The Museum also completed several exhibit sales in 2010 of the Big Bank (a financial literacy exhibit) and the Super Service Center (a pretend auto mechanic shop). In addition to exhibit product rentals and sales to science centers and museums throughout the , we are pleased to share that in 2010 we finalized plans for our first international sale (The Children’s Museum of Jordan) and rental (Centro de Ciencia y Artes in San Pedro Garza Garcia, Mexico)!

We worked hard throughout 2010 to prepare for a significant expansion of our product line. Thanks to generous support from the Greater Milwaukee Foundation’s Community Grant Fund and the Halbert and Alice Kadish Fund, our plans include the addition of WEEBLES® Coast to Coast (our fourth collaboration with Hasbro, Inc.), a new feature traveling exhibit that will debut at our Museum in spring 2012 before it begins a four-year national tour. The exhibit will combine the timely themes of American travel and tourism with geography, music and culture to provide fun learning opportunities for younger visitors, and encourage family adventures beyond the Museum’s doors! The Museum also finalized plans to offer reproductions of three popular new additions to our visitor experience: Brady Corporation, Jr., Under Construction – Go Green!, and our new kid-sized TONKA® work truck will all be made available for purchase beginning in spring 2012. Page 5 We welcomed almost 200,000 children and adults through our doors in 2010, our second-highest attendance since opening in 1995! Member visits soared to more than 60,000 (another record), up almost 30% in just the past three years. Participation in our Corporate Membership program also grew; in addition to renewing members /Graphics, Children’s Hospital and Health System, GE Healthcare, Manpower, Mortenson Construction, Northwestern Mutual, and PNC, we welcomed Brady Corporation to the program. Corporate membership provides a thoughtful way for employers to benefit employees and their families while demonstrating their support for the Museum’s educational mission. Almost 12,000 children and adults visited the Museum as part of our Corporate Membership program in 2010, an increase of 14% compared to 2009 and up 200% since the program’s introduction four years ago.

The Museum’s educational activities are an important complement to the exhibit experience and are central to our mission of providing early learning opportunities that prepare children for academic and lifelong success. Thanks in part to generous contributions from the Halbert and Alice Kadish Fund, WaterStone Bank, and We Energies, our educational activities benefitted more than 61,000 children and adults in 2010, and included field trip programs, workshops, performances and special presentations. Enduring family favorites including Tot Time and Pre-School Pop-In kept our guests returning, while activities like Yoga Fun for Small and Tall and Earth Matters! introduced new ways for families to learn through play. Our new Ever Wonder? program, sponsored by the Brady Corporation Foundation, used tools and contraptions to teach beginning STEM-education concepts, and our ABC Garden Explorers program, sponsored by the Garden Room, helped our visitors learn about the science – and fun – of making plants grow.

Our 2010 field trip program served more than 21,000 children and adults from area schools, childcare centers and community organizations; 43% of these participants received free or subsidized admission as part of our commitment to ensuring accessibility by all children in our community, and we were able to provide free transportation to many of these groups thanks to the generosity of the Richard and Ethel Herzfeld Foundation. And, it was another great year for our partnership with the Girl Scouts – we opened our doors at night so that almost 900 Milwaukee-area girls and troop leaders could participate in our fun and educational overnight programs.

Arts education is seen as a powerful tool for improving school readiness, as well as fostering creativity, self expression and social skills. In addition to arts activities developed by the Museum, we offered visual, language and performing arts programs by local artists and arts organizations, including the Florentine Opera Company, Danceworks, Wisconsin Conservatory of Music, Milwaukee Youth Theater, Artists Working in Education, and more. These partnerships produced extraordinary learning opportunities for visitors while highlighting the positive influence of the arts on a young child’s development. Many of our arts workshops were made possible by generous grants from the Greater Milwaukee Foundation’s Mary L. Nohl Fund, the City of Milwaukee Arts Board and the Wisconsin Arts Board. Page 6 You don’t know how much this means to us. My heart breaks all the time by having to watch my daughter deal with the stress and fear of having to stay safe against violence. I think all the time that people don’t understand how these children don’t have the opportunity to be carefree and play with joy, like other children, because they’re burdened with “worry. It’s so unfair to them. But obviously, the people at Betty Brinn get it, and their generosity touches us deeply.

- Family Focus participant

For some, the doors to opportunity can be difficult to open. The life and legacy of Betty Brinn continues to inspire our commitment to supporting families in our community whose personal circumstances may limit their access to educational resources that can change a young child’s life. Research shows that disadvantaged children and families stand to benefit the most from early education programs – lessening a child’s chances of dropping out of school, becoming” involved in crime, and depending on welfare. Milwaukee is among the nation’s poorest large cities, and these are critical issues for all of us. We worked hard in 2010 to keep our doors open to all children and families in our dynamic urban community, ensuring that no one in need was turned away. Thanks to gifts from the A. O. Smith Foundation, Elizabeth A. Brinn Foundation, Denise and Gary Elfe, Forest County Potawatomi Foundation, Foundation, Quad/Graphics, and the Stackner Family Foundation, our successful Community Outreach Initiatives benefited almost 33,000 participants in 2010.

Neighborhood Night – an evening each month when the Museum provides free admission – served more than 4,800 children and adults in 2010, and was generously sponsored by the US Bank Foundation, with media support provided by WITI-TV FOX 6. The program is especially meaningful to disadvantaged families and those whose daytime commitments make it difficult to visit during our regular operating hours. Neighborhood Night also provides an important framework for the Museum’s Family Focus program, including the distribution of program information and the opportunity to enroll eligible families. Page 7 …for the mainly low-income families that we serve…the opportunity to go to a place such as a fun, exciting museum just for children is rarely even considered due in part to expense. Outreach programs like this help to ensure all children and families have access to the Museum’s facility and educational resources.

“- Penfield Children’s Center,Family Focus Partner Organization

The Museum’s doors were bursting at the seams during our annual Back-to-School Resource Fair, held during Neighborhood Night in August, and generously sponsored by Jennifer and Michael Keough. The event provided more than 1,000 children and adults with a variety of information and much-needed school supplies that helped them prepare for the new school year. Backpacks and school supplies were graciously donated by GE Healthcare and its employees. Our partnerships with Milwaukee Public Schools, the Milwaukee Public Library, Prevent Blindness Wisconsin, the City of Milwaukee Health Department and other organizations enabled us to provide a variety of services, including on-site Head Start and school registration, vision screening, school bus safety tours, and immunization record checks. Thanks to the generosity of the Richard” and Ethel Herzfeld Foundation, our Family Focus program provided free parenting education, Museum membership, and transportation assistance to more than 1,300 of our community’s most vulnerable families, a 41% increase compared to 2009. The Museum collaborated with social service agencies to enroll eligible participants, including families living in poverty, teen and single parents, foster families, families with a disabled child, and other families that needed help opening the door to enrichment opportunities for their young child. Based on a pilot program created in 2000, Family Focus has provided meaningful benefits to more than 6,400 participants since its introduction. Participant surveys continue to reflect remarkable outcomes, including an improved understanding of child development, positive parenting skills, and issues influencing a child’s health. In addition to providing parenting education and important school readiness activities, Family Focus provides a safe haven from difficult living conditions and dangerous neighborhoods.

More than 9,000 children and adults visited the Museum as part of a free/subsidized field trip made possible by ourSpe - cial Admissions Program. The program provided participants with access to the Museum’s hands-on exhibits, as well as special activities that focused on financial literacy, visual and performing arts, STEM education, the five senses, renewable energy, health/safety, and cultural diversity. Page 8 The Gala represents almost 10% of the Museum’s annual budget, and proceeds support every facet of the Museum’s early learning mission.

Open the Museum’s doors and you’ll find the best parties in town! Thousands of children and adults attended our family events in 2010, including our ever-popular July 3rd Family Fireworks party, and our spring ABC Garden event sponsored by Garden Room. Thanks to appearances by the lovable and silly MR. POTATO HEAD®, we all enjoyed a special Bedtime Stories event in November and a New Year’s Eve Breakfast – each featuring everyone’s favorite spud!

Valentine’s Day and Halloween continue to be some of the most exciting days of the year to visit the Museum, and our celebrations got bigger and better in 2010! Our February Valentine Ice Cream Social and Little Sweetheart Dance were celebrations of play and discovery (and love!) for families. Our Halloween events were among our most successful ever, with more than 4,000 visitors enjoying our daytime Not-So-Scary Halloween presented by Sendik’s Food Market and more than 500 guests attending our 10th-annual evening costume party, the Little Monster Bash. Support from Sendik’s Food Market, Breadsmith, Cedar Crest Ice Cream, Golden Guernsey Dairy, Palermo’s Pizza, and Sargento ensured that visitors had their fill of special activities and take-home treats.

More than 300 guests enjoyed our 2010 Gala, Venus and Mars: An Evening Under the Stars. The Gala is our most important and visible fundraiser, and our outstanding co-chairs, Karen and Robert Dishner, and Tria and Carson Thomas, led an amazing volunteer committee to create an evening that was out of this world! Proceeds from the Gala represented almost 10% of the Museum’s annual operating budget and helped fund educational programs and exhibits for visitors, as well as critical outreach programs. The Gala’s Patron Sponsor, the Northwestern Mutual Foundation, set a wonderful example for support, and we were grateful to other sponsors who helped make this event a success, including AirTran, Briggs & Stratton Corporation, and the , and to our media partner, the Milwaukee Journal Sentinel. Page 9 The keys to our success...

Honor Roll We gratefully acknowledge our Annual Campaign donors of $100 or more and the Museum’s 2010 Gala sponsors and guarantors.

$100,000 and more Children’s Hospital and Health System Elizabeth A. Brinn Foundation $10,000 – 24,999 Anneliese and Max Dickman PNC AirTran Airways Albert J. & Flora H. Ellinger Foundation Debra Altshul-Stark and Brian Stark ESI Attorneys LLC $50,000 – 99,999 Briggs & Stratton Corporation Moira Fitzgerald and Peter Kammer Greater Milwaukee Foundation Foundation, Inc. Molly and Patrick Gallagher Community Grant Fund Forest County Potawatomi Community General Pet Supply, Inc./Hill’s Pet Halbert and Alice Kadish Fund I Foundation Nutrition, Inc. GE Foundation Godfrey & Kahn, S.C. $25,000 – 49,999 GE Healthcare Joy and Jim Graf Richard and Ethel Herzfeld Foundation Marcus Corporation Granite Microsystems Joy Global Foundation, Inc. Palermo Villa, Inc. William and Patricia Hagenah U.S. Bancorp Foundation Time Warner Cable Harley-Davidson Motor Company We Energies Hilton Milwaukee City Center Hydrite Chemical Company $5,000 – 9,999 John T. and Suzanne S. Jacobus Family A. O. Smith Foundation, Inc. Foundation Coldwell Banker Residential Brokerage Johnson Controls Karen and Robert Dishner Ted and Mary Kellner Gary and Denise Elfe Kevin and Andrea Kenealey Garden Room Krause Family Foundation Greater Milwaukee Foundation’s Marshall & Illsley Corporation Mary L. Nohl Fund Merial, LTD Karen and Steve Guy Michels Corporation Mike and Jennifer Keough Northwestern Mutual Deborah and Timothy Nustad Northwestern Mutual Foundation Michael and Julie Schneider Sheila Reynolds and Robert Chang Shorewood Animal Hospital Robert W. Baird & Company Stackner Family Foundation, Inc. Sendik’s Food Market - Balistreri Owned US Bank & Operated Siegel-Gallagher Real Estate, Inc. $1,000 – 4,999 Onnie Leach Smith Gretchen J. Augustyn Dr. Scott and Mary Ellen Stanek Bill and Betsie Berrien Tria and Carson Thomas Joanne and Rob Bischmann Vilter Foundation, Inc. City of Milwaukee Arts Board Carey and David Vollmers Comet Branding Richard and Barbara Wiederhold Deloitte $100 – 999 Coca-Cola Bottling of WI Anonymous DigiCOPY Kathy and Robert Breshears Denise and Gary Elfe Dr. Robert Desnick Foley & Lardner LLP Jill Freidman Folkmanis, Inc. Robert Glasspiegel Friends of Boerner Botanical Gardens Tom Goris Garden Room Greater Milwaukee Foundation GE Healthcare Forbes/Berend Family Fund Golden Guernsey Dairy JayKay Foundation Fund Hasbro, Inc. Tendick Family Foundation Fund (DT) Jelly Belly Candy Company Colin and Colleen Hutt Keiding, Inc. IBM Corporation Lakeside Bus Company Kids Matter, Inc. Marcus Corporation Kohl’s Department Stores MillerCoors Elizabeth and Ted Matkom Milwaukee County Parks Claudia Paez and German Vera Milwaukee Journal Sentinel Joan and Dean Phillips Milwaukee Public Television Bruce and Candy Pindyck NASCO Mowry Smith III Next Door Foundation Kelly and Simon Twigger Greater Milwaukee Foundation Palermo Villa, Inc Jerry and Doris Vite Halbert & Alice Kadish Fund II Piala’s Nursery & Garden Shop Eva Zaret Institute of Museum and Library Services Salesforce.com Foundation Colin and Tia Lancaster Sargento Foods, Inc. We are pleased to acknowledge Manpower Foundation, Inc. Select Sound Service Museum Donors who have made Marcus Corporation Sendik’s Food Market payments on gifts pledged in Northwestern Mutual Foundation Vince and Joanne Shiely previous years: Sargento Foods, Inc. Tapco James Toth Bill and Betsie Berrien WaterStone Bank US Bank Brady Corporation Foundation We Energies Usinger’s Breadsmith Franchising, Inc. UW Extension Master Gardeners Program Cedar Crest Ice Cream In-kind contributors supporting Visual Image Photography, Inc. Elizabeth A. Brinn Foundation Museum programs and services: We Energies City of Milwaukee Arts Board Anonymous WITI-TV FOX 6 GE Capital Breadsmith Franchising WKTI 94.5 GE Healthcare Ray and Charlotte Brinn WMYX 99.1 Golden Guernsey Dairy Cedar Crest Ice Cream Clear Channel Outdoor Corporate Members Board Officers Community Leader Molly Gallagher, President Quad/Graphics Joseph Ullrich, VP Administration Debra Altshul-Stark, VP Education and VIP Circle Exhibits Brady Corporation Deborah Nustad, VP Development/ Children’s Hospital and Health Systems Strategic Planning GE Healthcare Jim Brenn, VP Finance Manpower Melissa Nelsen, VP Friends Mortenson Construction Anthony Smith, VP Marketing Northwestern Mutual Bill Berrien, VP Nominating PNC Board Members Donor-Level Members Jeff Bradford Bill and Julia Bowen Maggie Brown Steve and Susie Crowley Erickajoy Daniels Katie Falk and Mercedes Falk Matt D’Attilio Noah and Kathleen Horowitz Alicia Dupies Colin and Colleen Hutt Moira Fitzgerald Steve and Melissa Moyer Karen Guy Martin and Elaine Schreiber Patrick Hammes Carol and Bob Schwartz Colin Hutt Kevin Kenealey BBCM Foundation Board David Marcus Colin Lancaster, President/Treasurer Hon. Kevin E. Martens Matt D’Attilio, Vice President/Secretary Elizabeth Matkom Peter Hammond Karen Ordinans Honorary Board Members David Heiny Joan Phillips Debra Altshul-Stark Nathan Johnson Steve Radke Therese Binder, Founder and President Kevin Roth Sheila Reynolds Emeritus Michael Schneider Jerry Vite Susie Gruenberg, Founder Barbara Wiederhold Colin Lancaster Marti Wronski Onnie Leach Smith Stacy Zaja Greg Marcus Melissa Nelsen Julie Sattler Rosene, Founder Mary Ellen Stanek Brian Stark Barbara Wiederhold Rick Wiederhold W. Ward White

Volunteers Brittany Bania, Gala Kelly Barthel, Finance Jeffrey Bradford, Finance Sheryl Brandt, Gala Ray Brinn, Finance Chelsie Cahoon, Programs Jeff Dardis, Marketing Anneliese Dickman, Gala Karen Dishner, Gala Robert Dishner, Gala Alicia Dupies, Gala Elise Emmers, Programs Laura Emory, Gala Kennedy Frank, Programs Heidi Stacy, Education Michele Duranso, Communications Joy Graf, Gala Jaime Szajna, Gala Manager Christine Gurses, Gala Marianne Szymanski, Marketing Jane Frank, Director of Finance and Joseph Handy, Programs Dr. Margaret Tackes, Ph.D, Education Administration Sharon Hansen, Programs Victoria Teerlink, Gala Jeff Gerspach, Visitor Services Manager Lisa Harris, Gala Mike Thiel, Administration Kevin Hickman, Accountant Tramayl Hedgeman, Programs Carson Thomas, Gala Kelly Hoks, Visitor Services Manager Karen Horst, Programs Tria Thomas, Gala Sandy Hughes, Event Coordinator Kathy Johnson, Gala Kelly Twigger, Gala Michael Jeske, Director of Exhibits Jeremy Kazilsky, Programs Amy Van Hecke, Ph.D, Education Amy Kazilsky, Director of Education Jolene Keenan, Gala Carey Vollmers, Gala Tom Matthews, Exhibit Floor Technician Brad Kussow, Finance Stacey Walthers-Naffah, Gala, Marketing Joe Pariso, Exhibit Floor Technician Wendy Lund, Gala Amy Wichert, Gala Aly Prom, Visitor Services Assistant Allie Marcus, Programs Angelic Wolford, Programs Manager Michael Marcus, Programs Bernadette Xiong, Marketing Jennifer Sarnowski, Director of Exhibit Sara Meaney, Gala Patty Zimmerman, Education Rental and Sales Barbara Michalak, Education Hanna Schmidt, Visitor Services Assistant Thomas Miller, Finance Museum Staff Manager Leslie Moats, Gala Fern Shupeck, Executive Director Erin Taylor, Development Associate Anissa Morris, Programs Carrie Wettstein, Director of Special Demetrianna Morris, Programs Kristen Adams, Director of Advancement Projects Kim Mueller, Gala Lisa Balster, Associate Director of Sara Ney, Gala Community Education Visitor Assistants Deborah Nustad, Gala Terry Boyle, Exhibit Designer/Fabricator Kenzie Boswell Daniela Orozco, Programs Linda Brown, Visitor Services Manager Sarah Dolens-Moon Mayra Perea, Programs Kathy Cannistra, Exhibits Manager Andrew Elfe Caryl Roberts, Programs Michael Cook, Exhibit Developer Jillian Engl Amy Sarnowski, Gala Anna Depies, Program and Performance Bridget Hirthe Kathy Schulz, Education Specialist Lindsey Houdek Carol Schwartz, Exhibits Liz Dolatowski, Membership and Luis Jimenez Judy Schwerm, Marketing Communications Coordinator Joellyn Lauritch Patrick Sheehy, Marketing Joe Dorn, Early Childhood Education Clarice Robinson Jeff Sherman, Marketing Specialist Thomas Sanders Statement of activities January 1 - December 31, 2010 Income Earned Revenue Admission $421,117 Membership 243,763 Programs 29,055 Special Events 213,557 Interest 1,700 Exhibit Rental 359,100 Exhibit Sales 41,634 Other Income 41,237 Total Earned Revenue $1,351,163 Contributions Gifts and Grants 933,268 In-kind Goods and Services 218,241 Total Contributions $1,151,509 Total Income $2,502,672

Expenses Occupancy 98,578 Exhibits 369,600 Exhibit Depreciation 320,006 Exhibit for Rental and Sales 89,776 Programs and Visitor Services 407,117 Membership and Marketing 461,791 Development 209,211 General and Adminstrative 230,780 Total Expenses $2,186,859

Change in Net Assets $315,813

Balance sheet at December 31, 2010

Assets Current $1,351,774 Investments 17,213 Exhibits 2,561,026 Leasehold Improvements 1,218,176 Equipment 109,138 Less: Accumulated Depreciation (2,082,790) Other Assets 630,044 Total Assets $3,804,581

Liabilities and Net Assets Current Liabilities $586,227 Net Assets Unrestricted $549,912 Fixed Assets 1,811,550 Temporarily Restricted 856,892 Total Net Assets $3,218,354

Total Liabilities and Net Assets $3,804,581

Betty Brinn Children’s Museum 929 E. Wisconsin Ave. Milwaukee, WI 53202 414-390-KIDS (5437) www.bbcmkids.org