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Annual Report 2010

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Annual Report 2010 Betty Brinn Children’s Museum Annual Report 2010 Page 1 A door is an invitation to DISCOVER what lies on the other side, especially in the ever-expanding world of a child. Opening doors can lead to new discoveries, ideas, and to a bright future. The Betty Brinn Children’s Museum is one of our community’s most important family resources, providing educational opportunities that benefit almost 200,000 children and adults each year. Our Annual Report highlights just a few of our many accomplishments in 2010 – doors we opened in support of our mission to promote the profound influence of early learning on a child’s success in school, and for a lifetime. National attention about the importance of early childhood development is growing, and research continues to highlight the importance of early learning to school readiness and, in the longer term, to local workforce development and the economic vitality of our nation. In 2010, the Museum continued to strengthen its position as a leader in the emerging field of early education by creating exhibits and programs that reflect current state academic standards, as well as developmental milestones recognized by the National Association for the Education of Young Children and national academic objectives. Although 2010 was one of the most successful years in the Museum’s history, the unexpected closure of the O’Donnell Park garage in June challenged us to address our visitors’ needs and concerns. The Museum was successful in securing convenient and affordable temporary parking for Museum visitors, and we are pleased to share that we finished the year with our second highest attendance since opening. With repairs to the garage underway – and the Museum identified as a key participant in discussions about the future of the Park and our treasured lakefront – our commitment to creating learning opportunities is stronger than ever, and we look forward to continuing our important work for the benefit of our community. Page 2 Providing science, technology, engineering and math (STEM) education for pre-school and school-age children is a Museum priority and new exhibits introduced in 2010 reflect this commitment. These fun, hands-on activities help children build cognitive, physical and social skills as they explore the exhibit environment; exhibit signage and other cues help adults enhance the learning experience for children and emphasize the profound influence of play on a young child’s success in school, and for a lifetime. Ever-changing exhibits unlock the doors to a child’s healthy development by providing new and exciting opportunities for learning through play! We began 2010 with a sigh…as we said goodbye to TINKERTOY®: Build Your Imagination™, a national touring exhibit created by our Museum in collaboration with Hasbro, Inc., and sponsored by the General Electric Company. The exhibit was wildly popular with our visitors and has been equally well received during its four-year tour to peer museums and science centers across the country, including stops in Portland and Seattle. TINKERTOY: Build Your Imagination is eagerly anticipated at its next five destinations across the country! In February, we invited kids to jump into a giant interactive board game and play their way to a healthy lifestyle in Kohl’s Healthy Kids: It’s Your Move!, the Museum’s new feature exhibit developed in partnership with Children’s Hospital and Health System, and generously sponsored by Kohl’s Department Stores. The exhibit quickly became a visitor favorite, leading players down a colorful winding path to action-packed activity stations where they explore nutrition, activity and rest, safety, and personal care. 2010 brought big changes (and new doors!) to A Trading Place, an exhibit created in 1995 to help children learn about the people, processes and places that make a community successful. Thanks to a gift from the Elizabeth A. Brinn Foundation, we made significant changes to A Trading Place, including the addition of a road, street- scaping, murals and a pretend city bus. Page 3 The updated area – renamed Home Town – offers visitors a friendly downtown feel and three new temporary businesses to explore. •The Animal Hospital, sponsored by Shorewood Animal Hospital, opened its door in Home Town just in time for spring break! The exhibit helped children learn about animals, the importance of proper pet care, and how a veterinarian helps us keep our companions happy and healthy. •The Real Estate Office, presented by Coldwell Banker Residential Brokerage, opened in Home Town during our annual July 3rd Family Fireworks event, and helped children develop map-reading skills, explore architectural styles, and appreciate the importance of finding the perfect home while role-playing as the real estate agent or the homebuyer. •The Museum’s newest pretend business, The Pizza Factory & Café presented by Palermo’s Pizza, debuted in the fall. Children used a variety of fun props to match, sort, count, measure and create a pretend pizza masterpiece! The activities helped build important math, planning, and decision-making skills. WBB-TV, one of our most popular exhibits within Home Town, was also enhanced, thanks to the support of Time Warner Cable. Even more doors opened in Home Town with the summer addition of Brady Corporation, Jr. and Under Construction – Go Green! Exhibit activities highlighted the importance of STEM (science, technology, engineering and math) education and related career opportunities, and helped children explore the many connections between natural resources, manufacturing, construction, transportation and the environment. Support for these extraordinary additions to our visitor experience were made possible by a generous commitment from the Brady Corporation Foundation and a prestigious grant from the federal Institute of Museum and Library Services. In October, MR. POTATO HEAD® knocked on the door! After tour stops in Seattle and Wichita, everyone’s favorite silly character made his long-awaited return to Milwaukee in The Adventures of MR. POTATO HEAD, an educational exhibit created by our Museum in collaboration with PLAYSKOOL® and made possible through the generous support of the exhibit’s national tour sponsor, the Northwestern Mutual Foundation. The exhibit’s popularity helped set attendance records for September, October and November – that’s a lot of feet through the door! We ended the year hard at work on plans to create Pocket Park, a new hands-on environment for our youngest visitors (opening in 2011) that will highlight the importance of fresh water and other natural resources through early learning opportunities and family activities. Sponsored by a generous commitment from PNC, with additional support from the Richard and Ethel Herzfeld Foundation, Pocket Park will border Home Town and the exhibits will share a pretend ecology center, helping to create a unified community feel throughout our South Gallery. Page 4 Out of all the traveling exhibits we have hosted, The Adventures of MR. POTATO HEAD was the most beautiful, immersive experience for children. Staff and visitors loved the exhibit. - Marbles Kids Museum, Raleigh, North Carolina “Developing new sources of revenue to ensure our doors remain open for all families in our community is a Museum priority, and our strategies include creating exhibits for our Museum that can also be leased/ purchased by peer organizations. Now entering its sixth year, our Exhibit Development Initiative generates income that is critical to our operation and helps us cover the rising cost of providing free school readiness and parenting programs to a growing number of disadvantaged families from throughout southeastern Wisconsin (up 75% since 2007). During the past five years, our Museum has built an international reputation for producing exceptional exhibit products that help meet our industry’s mission” of providing developmentally significant experiences for our target audience. These exhibit products reflect our commitment to quality fabrication, rich educational content, and outstanding staff support. The Museum’s successful 2010 product line included three traveling exhibits (available for lease): Smokey Bear and Woodsy Owl: Home Sweet Home, a “green” exhibit developed by our Museum in partnership with the USDA Forest Service, and two exhibits we developed in collaboration with Hasbro, Inc., The Adventures of MR. POTATO HEAD®, sponsored by the Northwestern Mutual Foundation, and TINKERTOY®: Build Your Imagination™, sponsored by GE. The Museum also completed several exhibit sales in 2010 of the Big Bank (a financial literacy exhibit) and the Super Service Center (a pretend auto mechanic shop). In addition to exhibit product rentals and sales to science centers and museums throughout the United States, we are pleased to share that in 2010 we finalized plans for our first international sale (The Children’s Museum of Jordan) and rental (Centro de Ciencia y Artes in San Pedro Garza Garcia, Mexico)! We worked hard throughout 2010 to prepare for a significant expansion of our product line. Thanks to generous support from the Greater Milwaukee Foundation’s Community Grant Fund and the Halbert and Alice Kadish Fund, our plans include the addition of WEEBLES® Coast to Coast (our fourth collaboration with Hasbro, Inc.), a new feature traveling exhibit that will debut at our Museum in spring 2012 before it begins a four-year national tour. The exhibit will combine the timely themes of American travel and tourism with geography, music and culture to provide fun learning opportunities for younger visitors, and encourage family adventures beyond the Museum’s doors! The Museum also finalized plans to offer reproductions of three popular new additions to our visitor experience: Brady Corporation, Jr., Under Construction – Go Green!, and our new kid-sized TONKA® work truck will all be made available for purchase beginning in spring 2012. Page 5 We welcomed almost 200,000 children and adults through our doors in 2010, our second-highest attendance since opening in 1995! Member visits soared to more than 60,000 (another record), up almost 30% in just the past three years.
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