More than Residential. More than Residential.
Welcome.
Established in 1896, Knight Frank is the world’s leading independent property consultancy with a mission to ‘connect people and property, perfectly’.
As experts in residential real estate in Madrid, our reach includes every level of the market - from the most exclusive properties in the city’s most prestigious districts, to investor products for off plan sale.
Our offices in Spain form part of a global network of over 400 offices spread across over 60 countries.
We operate as one firm with shared values. MoreMore thanthan Residential.Residential. More than Residential.
Connecting people & property, perfectly.
There’s a human element in the world of property that is too easily overlooked.
At Knight Frank we build long-term relationships, which allow us to provide personalised, clear and considered advice on all areas of property in all key markets. We believe personal interaction is a crucial part of ensuring every client is matched to the property that suits their needs best.
Our approach has proven results, with more than a quarter century of growth and success in Spain. Knight Frank is also a recognised Superbrand, on the official list of best loved brands alongside Apple, Google, Coca-Cola and Amazon. More than Residential.
Locally expert, globally connected.
Knight Frank has a proven track record in introducing and attracting international buyers and investors to Spain.
Our global reach is strengthening, with the expansion of Knight Frank’s market-leading Private Office. Dedicated to transacting the world’s finest properties, this specialist group of global property experts delivers a bespoke and personal service to private clients, family offices and wealth advisers around the world.
Knight Frank’s global presence is strengthened by part-owned and associate offices around the world as well as a number of strategic alliances. The latter includes: a joint venture with ZIEGERT in Germany; Santos Knight Frank in the Philippines; Bayleys in association with Knight Frank in New Zealand; and Newmark Grubb Knight Frank and Douglas Elliman Knight Frank in the USA.
Knight Frank has championed the infinite possibilities of Spain for 30 years, and we continue to do so. More than Residential. Our global sales network is involved with the most prestigious residential properties around the world. Residential Property
re-sales of individual homes to new build projects in all areas of the city. Because every property transaction is Knight Frank has an unique, our service is tailored to match the individual unbeatable and needs of our clients. in-depth knowledge of Our specialist knowledge includes the PRS market. We consult on individual blocks to master plans the residential property covering thousands of units on behalf of investors and developers, providing professional consultancy market in all areas advice tailored to ensuring the best possible long term of Madrid. We have a performance of assets. Our recent strategic alliance with Douglas Elliman Fine 50% market share of Homes has created the world’s largest interactive and connective network for luxury properties and enables us the prime market in to provide a single market view, consistent expert advice Madrid. Our expertise and exceptional service on a global scale. in core residential is For many of our clients, Knight Frank is a lifelong relationship, with two-thirds of our business being unrivalled, with more repeat business. Our clients value stability and a than 1,800 properties sense of belonging, so why go anywhere else? under mandate. Our market knowledge OUR SERVICES: and research is 100% Knight Frank provides sales, management, marketing and up to date. consultancy services for: • RESIDENTIAL DEVELOPERS Operating in Salamanca, Jerónimos, Chamberí, Almagro, El Viso, Centro-Justicia, Moncloa-Aravaca, • RESALE RESIDENTIAL PROPERTY La Moraleja, Knight Frank has more than 200 exclusive mandates per year in resales and is currently • LAND marketing the best developments in Madrid. We also offer a specialised core residential service for new • VALUATIONS developments out of M30. • INVESTMENT We work with clients from first-time buyers to multi-homers, to experienced property investors • PRS and developers. We also advise on a wide range of properties, from city apartments to large property portfolios and trophy assets. Our expertise spans More than Residential. More than Residential.
Setting new standards for property in Madrid.
In the last year the average land price per sqm has risen by 5.6%, with the highest land prices in Madrid, This is a very important Barcelona, and Baleares. In metropolitan areas, house moment for Madrid. prices rose by 3.2% to an average of €1.288 per sqm. Investment and interest In Madrid, the scarcity of fully permitted land has increased the prices of the remaining land available. in the city are at Certain areas, such as Valdebebas, have land historically high levels, price increases of more than 70% in three years. The price of fully permitted land increased by 14% with Proyecto Madrid in the last year.
Centro dramatically Knight Frank are leading the way for developers, enhancing the street investors and private purchasers. scape in the centre. Cuatro Caminos CALLE Nuevos Ministerios DE RAIMUNDO FERNÁNDEZ VI LLAVERDE CALLE DE JOAQUÍN S COSTA A O
R Y O A H
G E D R C Z A E E RÍOS ROSAS L P V Cruz del Rayo L Ó More than Residential. E L DE E PROSPERIDAD Republica Argentina D D E E E
J P L O I L O A
C L A C Q L N
I Í C U
R A ÍN R
P U L Ríos Rosas C LE D M L O S E O T D
V A E E A
S L R T L B A
A E E C
S
D N O
Y G P E O A H
L R
SEO E
L A D
A CI Z E
C ICA A P MÉR D Ó E A D L A E ID E
N D L E E V A L A CALL E L DE J OS É ABASC A AL C C A Avenida de América
S CAL T LE D E M ARÍA D E E MOL INA
L
L
A
Museo Lázaro N
A Galdiano
C
A
L LE GUINDALERA
CASTELLANA
Iglesia D Z CAMPOS EL GENERAL MARTÍNE E D PASEO
F O L R A NZ A O Montalbán 11 G ALMAGRO N Y O L Diego de León C E E I L L S A C CA C
O
Rubén Darío L S I L Núñez de Balboa L
E DATO V ASEO DE EDUARDO P CAL E LE D DE JUAN B RAVO L A E
S
T TRAFALGAR A
Z
E
E A A N O U
G N Q AR R A
LAN G A R ÁZ
C EL R ER
I T EL E
A V
S S San Bernardo V
A E
E C
D DE D
E CA Bilbao A Lista E L E L P E D L L E SA L E L L G CI AST D A A A N
Í
C C O SALAMANCA R Manuel Becerra
E P
S Live in a work of Alonso Martinez L C A A E L P L D PLAZA DOS E
E S DE DE MAYO L Tribunal A G L É L L N I O Colón A V S A C Á Museo de Historia A L C A de Madrid Serrano LC S Velázquez A E Goya DE D E E PLAZA LL Museo de Cera CA SP DE COLÓN É U O H S D E O R D JUSTICIA T Recoletos E E A U L S art surrounded O Q A C O'Donnell S C Ppe. de Vergara E E R . PLAZA
E DE VÁZQUEZ DR D
DE MELLA Á C L O ALLE L DE O'DONNE E E A LL LC D S Retiro E A Gran Via A E D E
L L P AL
C L
GRAN VÍA Fuente de Cibeles A C
G RA Banco de España N
V
ÍA
O
Á D L
A by the very best C Sevilla AL A
R E D E P L
L L A
C
E
Museo Thyssen
PLAZA D
Bornemisza
PUERTA O A
CA E R V DEL SOL RERA
D S . E S D . A J E P E RÓ N I M MO
E
I N I Sainz de Baranda
É X
Parque de El Retiro
N
O D Hotel Ritz, Madrid
S E
N Z CORTES RETIRO
O P
F E
of the city. L L
P Museo Nacional A A
Y O
A Antón Martín del Prado E S O D
E D
R
O
E
E L
D U L
E Q A
L S
C P E
. R
R A
D D
O Real Jardín L Botánico E D
LE
L
A
Atocha C Lavapies
TINA AV. DE CRIS L MED A R. ITERRÁ DE L NEO PASEO
Montalbán 11 sits in a prominent position in one of the ADDED VALUE city’s best neighborhoods: El barrio de Los Jerónimos, between Retiro Park and the Royal Botanical Garden • SOLD OUT WITHIN 8 MONTHS and known as ‘little Paris’ because of its historic building façades. This historic building is protected by Madrid’s • TRIPLEX PENTHOUSE RELEASED FOR SALE IN 2019 Office of Historical Heritage. - ONE OF THE FINEST RESIDENCES IN SPAIN
Located within the Art Triangle, Montalbán 11 neighbours • CHALLENGE TO PIONEER AND ADD VALUE the world-famous Prado Museum, the Reina Sofía THROUGH THE FIRST INITIATIVE OF ARCHITECTURE National Art Museum and the Thyssen-Bornemisza + ART IN SPAIN Museum. It is therefore a perfect place to feature several important new works by world-renowned artist Carlos Cruz-Diez within each apartment and in the building’s communal spaces– a first for Spain.
Its ten outstanding residences feature ultra- specification, contemporary interiors that integrate design, art, architecture and amenities to create an exceptional lifestyle, and a new icon for Madrid. Cuatro Caminos CALLE Nuevos Ministerios DE RAIMUNDO FERNÁNDEZ VI LLAVERDE CALLE DE JOAQUÍN S COSTA A O
R Y O A H
G E D R C Z A E E RÍOS ROSAS L P More than Residential. V Cruz del Rayo L Ó E L DE E PROSPERIDAD Republica Argentina D D E E E
J P L O I L O A
C L A C Q L N
I Í C U
R A ÍN R
P U L Ríos Rosas C LE D M L O S E O T D
V A E E A
S L R T L B A
A E E C
S
D N O
Y G P E O A H
L R
SEO E
L A D
A CI Z E
C ICA A P MÉR D Ó E A D L A E ID E
N D L E E V A L A CALL E L DE J OS É ABASC A AL C C A Avenida de América
S CAL T LE D E M ARÍA D E E MOL INA
L
L
A
Museo Lázaro N
A Galdiano
C
A
L LE GUINDALERA
CASTELLANA
Iglesia D Z CAMPOS EL GENERAL MARTÍNE E D PASEO
F O 21 - 23 Santa Isabel L R A NZ A O G ALMAGRO N Y O L Diego de León C E E I L L S A C CA C
O
Rubén Darío L S I L Núñez de Balboa L
E DATO V ASEO DE EDUARDO P CAL E LE D DE JUAN B RAVO L A E
S
T TRAFALGAR A
Z
E
E A A N O U
G N Q AR R A
LAN G A R ÁZ
C EL R ER
I T EL E
A V
S S San Bernardo V
A E
E C
D DE D
E CA Bilbao A Lista E L E L P E D L L E SA L E L L G CI AST D A A A N
Í
C C O SALAMANCA R Manuel Becerra
A new beginning E P
S Alonso Martinez L C A A E L P L D PLAZA DOS E
E S DE DE MAYO L Tribunal A G L É L L N I O Colón A V S A C Á Museo de Historia A L C A de Madrid Serrano LC S Velázquez A E Goya DE D E E PLAZA LL Museo de Cera CA SP DE COLÓN É U O H S D E O R D JUSTICIA T Recoletos E for this historic E A U L S O Q A C O'Donnell S C Ppe. de Vergara E E R . PLAZA
E DE VÁZQUEZ DR D
DE MELLA Á C L O ALLE L DE O'DONNE E E A LL LC D S Retiro E A Gran Via A E D E
L L P AL
C L
GRAN VÍA Fuente de Cibeles A C
G RA Banco de España N
V
ÍA
O address. Á D L
A
C Sevilla AL A
R E D E P L
L L A
C
E
Museo Thyssen
PLAZA D
Bornemisza
PUERTA O A
CA E R V DEL SOL RERA
D S . E S D . A J E P E RÓ N I M MO
E
I N I Sainz de Baranda
É X
Parque de El Retiro
N
O D Hotel Ritz, Madrid
S E
N Z CORTES RETIRO
O P
F E
L L
P Museo Nacional A A
Y O
A Antón Martín del Prado E S O D
E D
R
O
E
E L
D U L
E Q A
L S
C P E
. R
R A
D D
O Real Jardín L Botánico E D
LE
L
A
Atocha C Lavapies
TINA AV. DE CRIS L MED A R. ITERRÁ DE L NEO PASEO
The total renovation behind the historic façade of ADDED VALUE 21- 23 Santa isabel has created spectacular residential apartments in Madrid Centro, one of the city’s most • INTEGRATED ‘BEST IN CLASS’ APPROACH TO exciting and vibrant residential and cultural pockets. MARKETING INCLUDING A SERIES OF INTERIOR DESIGNED SHOW APARTMENTS, SOLD Santa isabel enjoys a privileged position in madrid FULLY FURNISHED centro between Retiro Park and the Royal Palace, the Paseo del Prado and the Puerta del Sol – and just steps • BRAND IDENTITY CAPTURING THE SPIRIT OF from the world-famous Reina Sofia Museum. MADRID CENTRO AND THE EXCEPTIONAL RESTORATION AND REDEVELOPMENT OF 21-23 Twenty-four, 1 to 3 bedroom apartments with the finest SANTA ISABEL specification, beautifully landscaped garden areas, underground garage parking and a fully equipped • INTEGRATED RETAIL CAMPAIGN gym are set within a magnificent restoration of the historic façade, courtyards and central staircase to their original grandeur. Cuatro Caminos CALLE Nuevos Ministerios DE RAIMUNDO FERNÁNDEZ VI LLAVERDE CALLE DE JOAQUÍN S COSTA A O
R Y O A H
G E D R C Z A E E RÍOS ROSAS L P More than Residential. V Cruz del Rayo L Ó E L DE E PROSPERIDAD Republica Argentina D D E E E
J P L O I L O A
C L A C Q L N
I Í C U
R A ÍN R
P U L Ríos Rosas C LE D M L O S E O T D
V A E E A
S L R T L B A
A E E C
S
D N O
Y G P E O A H
L R
SEO E
L A D
A CI Z E
C ICA A P MÉR D Ó E A D L A E ID E
N D L E E V A L A CALL E L DE J OS É ABASC A AL C C A Avenida de América
S CAL T LE D E M ARÍA D E E MOL INA
L
L
A
Museo Lázaro N
A Galdiano
C
A
L LE GUINDALERA
CASTELLANA
Iglesia D Z CAMPOS EL GENERAL MARTÍNE E D PASEO
F O L R A NZ A O G ALMAGRO N Y O L Diego de León C E E I L L S A C CA C
O
Rubén Darío L S I L Núñez de Balboa L
E DATO V ASEO DE EDUARDO P CAL E LE D DE JUAN B RAVO L A E
S
T TRAFALGAR A
Z
E
E A A N O U
G N Q AR R A
LAN G A R ÁZ
C EL R ER
I T EL E
A V
S S San Bernardo V
A E
E C
D DE D
E CA Bilbao A Lista E L E L P E D L L E SA L E L L G CI AST D A A A N
Í
C C O SALAMANCA R Manuel Becerra
Four Seasons E P
S Alonso Martinez L C A A E L P L D PLAZA DOS E
E S DE DE MAYO L Tribunal A G L É L L N I O Colón A V S A C Á Museo de Historia A L C A de Madrid Serrano LC S Velázquez A E Goya DE D E E PLAZA LL Museo de Cera CA SP DE COLÓN É U O H S D E O R D JUSTICIA T Recoletos E Private Residences E A U L S O Q A C O'Donnell S C Ppe. de Vergara E E R . PLAZA
E DE VÁZQUEZ DR D
DE MELLA Á C L O ALLE L DE O'DONNE E E A LL LC D S Retiro E A Gran Via A E D E
L L P AL
C L
GRAN VÍA Fuente de Cibeles A C
G RA Banco de España N
V
ÍA
O Madrid Á D L
A
C Sevilla AL A
R E D E P L
L L A
C
E
Museo Thyssen
PLAZA D
Bornemisza
PUERTA O A
CA E R V DEL SOL RERA
D S . E S D . A J E P E RÓ N I M MO
E
I N I Sainz de Baranda
É X
Parque de El Retiro
N
O D Hotel Ritz, Madrid
S E
N Z CORTES RETIRO
O P
F E
L L
P Museo Nacional A A
Y O
A Antón Martín del Prado E S O D
E D
R
O
E
E L
D U L
E Q A
L S
C P E
. R
R A
D D
O Real Jardín L Botánico E D
LE
L
A
Atocha C Lavapies
TINA AV. DE CRIS L MED A R. ITERRÁ DE L NEO PASEO
Four Seasons Private Residences Madrid will provide a ADDED VALUE completely new concept of luxury as part of the ‘Centro Canalejas Madrid’ mixed-use project in the historical • AGENCY CONSULTANCY AT ALL STAGES OF centre of the city: fresh, modern yet still rooted in DEVELOPMENT AND SALES Spanish history. • ADVISED ON RESIDENCE CONFIGURATIONS FROM The Private Residences comprise 22 luxurious THE VERY BEGINNING OF THE PROJECT residences by Four Seasons Hotels and Resorts sitting atop the new 5-star Four Seasons Hotel. With • ALL APARTMENTS RESERVED BEFORE THE LAUNCH impressive views of the city and unparalleled interiors by internationally renowned interior design studio Luis Bustamante, these homes will provide peace and privacy whilst allowing residents exclusive access to the services of Spain’s first Four Seasons hotel. More than Residential.
Neinor Homes New build
developments DEHESA HOMES 76 units 100% sold
Neinor Homes acquires, develops, manages, rents ADDED VALUE and sells land and homes for residential use in Spain. Together with the management team, more than 270 • OFF PLAN SALES OF UP TO 100% OF THE professionals of the highest level form Neinor. Their DEVELOPMENT mission is to deliver the most ambitious residential development project that has emerged in Spain in • TRUSTED ADVISOR TO SPANISH AND recent years, with more than 1,800 million euros INTERNATIONAL INVESTORS of assets. • AGENCY CONSULTANCY AT ALL STAGES OF Specializing in residential development of first and DEVELOPMENT AND SALES ALEA HOMES AMARA HOMES second quality homes, Neinor Homes concentrates 84 UNITS 316 UNITS its activity in the markets with the highest demand and • SHARED RESEARCH AND EXPERIENCE OF NEW 96% SOLD 6 MONTHS BEFORE COMPLETION 20% SOLD IN PRE-COMMERCIALISATION lowest stock, with a special presence in Madrid, the BUILD PROJECTS ACROSS KNIGHT FRANK’S Basque Country, Catalonia, Andalusia, the Balearic GLOBAL NETWORK Islands and Levante and with offices in Bilbao, Barcelona, Madrid, Córdoba, Valencia and Málaga.
BULEVAR HOMES EUROPA HOMES 119 UNITS 134 UNITS 28% SOLD IN PRE-COMMERCIALISATION 33% SOLD IN PRE-COMMERCIALISATION More than Residential. More than Residential.
knightfrank.es/blog
In these fast-moving and challenging market conditions, providing our global client base with an excellent service Locally expert, and sound advice is central to everything we do. globally connected. One way we provide this is via our online online blog knightfrank.es/blog - Knight Frank produces compulsory viewing for the best market-leading research properties, latest research and powerful interviews from both on the residential sector, commercial and residential highlighting trends and perspectives, from around forecasts - keeping you the world. ahead of the market. SPANISH VIEW EDICIÓN ESPECIAL ARCO 2018
International View Inside View Spain Private View Wealth Report Spanish View Global Cities More than Residential. More than Residential.
Residential Property Marketing Knight Frank’s Database
Tablet & Smartphone App Social Media Our exceptional database of active buyers and sellers sets us apart from our competitors.
Knight Frank’s pioneering iPhone and iPad app enables Well-planned, strategic social media campaigns help • Knight Frank owns and maintains the RPS Database of residential property buyers/investors that has been potential buyers to use the Global Property Search us to develop relationships with potential purchasers. customised for our residential and new homes sales teams wherever they are. There are a number of routes to reach and cultivate • Live purchaser requirements in prime central Madrid are actively serviced these relationships: Since the app launched in May 2010, more than • The database is networked across Knight Frank brokers in over 60 countries, thereby providing a live 140,000 people have downloaded it, and just under Facebook platform for real time global transactions 2,000 people use it daily. Of these users, over 12% A branded Facebook page can incorporate spend at least 10 minutes on the app per session, branded video clips and other engaging media, • RPS allows us to actively manage our contacts and databases to ensure our brokers are proactive in their and often up to 30 minutes at a time. and is a platform from which to publicise launch sales approach. It allows for cross-selling between teams and local offices – a significant feature that increases co- events and latest news. operation and promotes sales Users are able to view properties in 18 different languages, making the app extremely popular Instagram • As a pro-active team, we contact each client personally, and schedule one-to-one meetings targeted internationally. On average, 53% of app downloads Instagram is like a simplified version of Facebook, to buyers’ specific requirements are from international users. In the last 12 months, acting as a platform from which to publicise it has been downloaded by people from 111 countries. launch events and latest news. It is particularly The app has also increased traffic to the Knight Frank strong as a showcase for engaging imagery and website, with 15% of all website visits now video. originating from it. Twitter Planned and structured activity is published in Google Analytics order to grow a loyal group of active and engaged International View followers. This will often include journalists and Through our Business Intelligence Unit we are able others with local interest. It can synchronise with to track weekly activity on our website and the • Annual Knight Frank publication published in April showcasing the other platforms such as Facebook and LinkedIn. effect key political and economic global events finest luxury properties on the market around the world have upon capital flows. This allows us to provide YouTube • Over 25,000 English printed copies have been distributed through market-leading advice to our clients. Video campaigns can be uploaded to YouTube Knight Frank’s regional and international network of offices to and used to drive interest to the development prospective buyers, vendors and investors Portals website.
We work with the main property listing portals, LinkedIn including portals with proven results for Madrid A branded LinkedIn page is used to grow a
including fotocasa.es and idealista.com targeted network and utilise the LinkedIn events SPANISH VIEW EDICIÓN ESPECIAL ARCO 2018 application to set up and promote launches. Tweets can be synchronised so that they automatically update the LinkedIn status. Spanish View
By 2015, five billion people were • Annual Knight Frank publication produced by the Madrid connected to an ever-simplifying office showcasing the finest Spanish properties network of mobile, fixed and • 10,000 copies printed in Spanish broadband communications.
Source: Knight Frank Residential Research More than Residential. More than Residential.
We are your personal property experts.
Carlos Zamora Partner, Head of Residential
+34 600 919 041
Knight Frank Madrid Suero de Quiñones 34 28002 Madrid, Spain
[email protected] T: +34 91 595 90 00
© Knight Frank LLP 2019. This document has been published for general information purposes only. Knight Frank does not accept any legal responsibility for any loss or damage as a result of the content of this report. As a general report, this material does not necessarily represent Knight Frank’s opinion with regard to private properties or schemes. Reproducing part of this document or the entire document will only be permitted if appropriate reference is made to KnightFrank.com. June 2019. KNIGHTFRANK.ES