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Good Design Awards 2018 SO(CIAL) GOOD DESIGN AWARDS 18 2018 SO(CIAL) GOOD DESIGN AWARDS TABLE OF CONTENTS 04 About RGD 06 Introduction 08 Judges 16 Non-Profit Client-Initiated Projects 42 For-Profit Client-Initiated Projects 52 Designer-Driven Projects 68 Government-Initiated Projects 80 Student Projects 92 Domtar Award 98 Colophon 99 Partners ABOUT RGD Through the Association of Registered Graphic Designers (RGD), Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design. Now representing over 3,800 design practitioners, including firm owners, freelancers, managers, educators and students, RGD was created in 1996 by an Act of the Ontario Legislature (Bill Pr 56) and is the only graphic design association in North America to have this type of legislation. Bill Pr 56 “enables the Association to govern and discipline its members.” The RGD and Registered Graphic Designer designations are signals of quality and competence to the profession, public and government. Successful candidates have met a rigorous set of standards that includes documented levels of relevant, professional education and experience as well as competence in the areas of business, design principles, research and ethics demonstrated through the successful completion of RGD’s certification process. Our vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society. 4 RGD 2018 So(cial) Good Awards 5 INTRODUCTION Design is at its best when it serves society. It has done so in the past and its role continues to gain importance. Today, design informs conversations at every level, from boardrooms of global corporations identifying their business goals to local NGOs solving basic needs in developing countries. Since 2012, RGD has invited submissions of projects created under the theme of communication design for social good. The So(cial) Good Design Awards turns a sharper lens on design’s undeniable power to affect the way people and communities communicate and evolve by inviting designers to consider what ‘social good’ truly means, and to inspire deeper conversations about their responsibilities as creative professionals. Whether it is through the design of a website, a brochure, motion graphics, posters, a marketing campaign or a packaging system, graphic designers have the potential to catalyze new ways of thinking around social issues and to inspire positive action. As we look to the future, the question we must continually ask is this: What can we do to help design live up to its potential to create positive change in today’s world? 6 RGD 2018 So(cial) Good Awards 7 2018 SO(CIAL) GOOD DESIGN AWARDS 18 JUDGES Deborah Adler Sonja Banic Christopher Brands RGD Emeritus Julian Brown RGD Valerie Casey Andy Chen President, Adler Design Manager, Culture Services, Toronto, ON Owner & Creative Director, Product Strategy & Design Adviser Partner, Isometric Studio New York, NY Culture Division ON THE CHASE! San Francisco, CA New York, NY Chris has had fulfilling careers in City of Mississauga Toronto, ON Deborah is a designer, inventor and various education, fine art and graphic Valerie is an internationally recognized Andy studied sociology at Princeton Mississauga, ON entrepreneur. Her work is guided by design environments and has been an Julian is the designer and entrepreneur social innovator who works with University, where he was awarded the belief that meaningful innovation Sonja has a passion for telling stories. RGD member since the organization’s behind the motion design studio ON THE organizations to identify, build and the Pyne Honor Prize, the university’s requires a deep understanding of the It was no surprise she studied Journalism inception in 1996. His graphic design CHASE!. Just under ten years young, launch breakout products and services. highest general undergraduate people who will use what she creates and built her marcom career on writing experience culminated within the unique OTC! has won international awards and She was Chief Product Officer for distinction. He studied graphic and the changing world that surrounds and sharing stories. She joined the in-house graphic design departments collaborated with diverse clients ranging Samsung and has held executive design at RISD, where he received his them. Prior to launching her design City of Mississauga in 1998, becoming of the former North York Public Library, from retailer Shoppers Drug Mart and leadership positions at IDEO, frog MFA as a Paul & Daisy Soros Fellow. and branding firm, Adler Design, she the Manager of Corporate the City of Toronto Public Library consulting giant Deloitte, to video game and Pentagram. She founded the Andy started his career at Pentagram, partnered with Target to develop the Communications in 1999, and then into and finally with the City of Toronto. maker Ubisoft and charity WWF Canada. international consultancy, Necessary where he worked on the rebranding ClearRx prescription packaging system. her current role of Manager, Culture He retired in 2014 from positions as His videos have garnered millions of Projects, and the global creative of Bausch + Lomb with partner Paula In 2017 Adler teamed up with CVS to Services in 2015. Sonja held similar Supervisor, Design Services (Corporate views and he has been profiled in design coalition, the Designers Accord. Valerie Scher. As a Fulbright Scholar at the design ScriptPath, which now makes positions at: Pafco – a Division of Identity Program) and Project Manager, magazines as a rising young talent. A currently advises Fortune 500s, Royal College of Art, he conducted it easier for millions of patients to take Allstate Insurance in Toronto; the Corporate Identity & Branding for the proud member of RGD, Julian is a past-VP start-ups and NGOs in health, education ethnographic research on aging, their medication. Always at the core Learning Experience in Los Angeles; City of Toronto. Chris currently applies on the RGD Board of Directors and an and technology on their product and sexuality and social stigma. Andy is of her work is the understanding that the Association of Municipalities of much of his artistic time to personal avid speaker and design advocate. He innovation strategies. She is a Henry a contributor to Design Observer, design can make a positive difference in Ontario, and the Ontario Progressive projects that blend his expertise in is a graduate of the York/Sheridan Crown Fellow at the Aspen Institute, and Design Taxi and Open Manifesto. people’s lives. She believes that empathy Conservative Party. She started her drawing, painting, graphic design and Design Degree program, a world was honoured as a Young Global Leader He has spoken at international is the most important ingredient in great storytelling career as a freelance photography. traveller and, most recently, a proud by the World Economic Forum. She conferences including Design Indaba, design and that a change in behaviour is reporter filing stories for various and terrified father. serves on several boards, including the the London Design Festival, the Category the most important outcome. publications including the Toronto Star. WEF Entrepreneurship Council and the XVIII International AIDS Conference, Government Category She has won several industry awards Kleiner Perkins Design Council. DesignThinkers and the University of Category For-Profit including the IABC Gold Quill, which she She was named “Guru you should know” Chicago Medical Conference. Designer-Driven received for her work on the City by Fortune, a “Hero of the Environment” Category of Mississauga’s Communications by TIME, “Master of Design” by Fast Non-Profit Master Plan. Company, and one of the “World’s Most Influential Designers” by Businessweek. Category Government Category Education 10 RGD 2018 So(cial) Good Awards 11 JUDGES Wade Convay John DeWolf CGD, RGD Anne Donohoe Ian Grais CGD Will Hum RGD Katie Maasik Creative Lead, Interactive, Google Vice President, Form:Media Chief Marketing Officer, MEC Founder & National Creative Director, Principal & Creative Director, Clear Space Senior Designer, Saje Natural Wellness San Francisco, CA Dartmouth, NS Vancouver, BC Rethink Canada Toronto, ON Vancouver, BC Vancouver, BC At Google, Wade helps guide some John works in various disciplines At MEC, Anne is responsible for Will is a Principal and Co-Founder Katie is a native Vancouverite who of the next great experiences, builds including print, interactive, broadcast, marketing, communications, community Ian was born and raised in Western of Clear Space, where he leads the flew East to earn her design degree at tools to inspire others and helps to exhibition and experiential graphic investment and brand engagement Canada. He studied Economics at the strategic vision and creative direction NSCADU in Halifax, where she found an unify the brand. Previously, he was design. Trained in graphic and interior strategies. She supports the ongoing University of British Columbia then for the firm. For more than 20 years, evolving love for typography, lettering an executive creative director and design, he views system, program, evolution of the iconic MEC brand, Advertising and Design at the Art Center he has shaped the identities and and branding. She has lived in New VP of Product Innovation at R/GA story, service and experience as integral extending MEC’s unique retail offering College of Design in Pasadena, prior to communications for some of Canada’s York, studied art history in Europe and working on the Nike+ ecosystem of to his interdisciplinary approach to to a growing number of members and founding Rethink in 1999. Rethink was most notable organizations, garnering travelled to Australia, the US and Japan. products. He also helped brands such design. Early in his career, he worked inspiring Canadians to lead active recently awarded Silver for Canadian several awards along the way. After Notable experience includes Condé as Converse, Fossil, Louis Vuitton, on developing software to help people lifestyles outside. She has over 20 Design Agency of the Year by Strategy.
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