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2013 ICSC Whistler Conference iSocialyze 2.0: Online Retail Revolution Directory January 27 – 29, 2013 Fairmont Chateau Whistler Resort Whistler, BC #WHISCONF ICSC would like to thank the Sponsors of the 2013 Whistler Conference Monday, January 28 7:30 am ‐ 5:00 pm REGISTRATION Fairmont Chateau Whistler 8:00 – 8:45 am BUFFET BREAKFAST Harmony Ballroom Foyer, Four Seasons Hotel No breakfast service after 8:30 am. 8:00 – 9:00 am Sunday, January 27 BOX BREAKFAST Frontenac Ballroom Foyer, Fairmont Chateau Whistler 1:00 pm – 5:00 pm 8:00 – 9:00 am REGISTRATION RETAILERS SPECIAL INDUSTRY GROUP Fairmont Chateau Whistler Singing Pass, Four Seasons Hotel 4:30 – 6:00 pm This session is reserved for retailers only. MEMBER‐HOSTED WELCOME RECEPTION Brokers representing retailers are not permitted. MacDonald Foyer, Fairmont Chateau Whistler Admittance by ICSC Photo Name Badge only. 8:00 am – 5:00 pm NETWORKING & SOCIAL MEDIA LOUNGE We wish to thank the following hosts of this evening’s reception: MacDonald Ballroom Foyer, Fairmont Chateau Whistler Abbarch Architecture Inc. Anthem Properties Group Ltd. Take advantage of this informal environment to discuss your deals with Avison Young Real Estate colleagues. Unassigned tables are available on a first‐come, first‐served BCLC basis. ICSC Photo Name Badges are required for entry. Boughton Law Corporation WiFi access is available using the Fairmont Wifi network login details The Cadillac Fairview Corporation Limited below: Cameron Development Corp. (South Ed. Common) Chandler Associates Architecture Inc. Wifi Name: Fairmont Cushman & Wakefield Ltd. Group Code: ICSC Whistler First Capital Realty Inc. Password: Whistler Genco Development Corp. GoodLife Fitness Screens will also be placed throughout the lounge with Twitter and social Grosvenor Americas media updates. Be sure to use our HASHTAG #WHISCONF and join the Ivanhoé Cambridge, Inc. Whistler Conference discussion! Kasian Architecture Interior Design and Planning Ltd. Ledcor Group of Companies 8:00 am – 5:00 pm Morguard NEW! CITIES OF CANADA PAVILION SHOWCASE MXD Development Strategists Ltd. MacDonald Ballroom Foyer, Fairmont Chateau Whistler Resort Northwest Atlantic (Canada) Inc. Oberfeld Snowcap Advantage HOPE Omicron Canada Inc. City of Castlegar Onni Group of Companies City of Cold Lake Oxford Properties Group Town of Conception Bay South Park Royal Shopping Centre & Morgan Crossing City of Dauphin (Economic Development) Primaris Retail REIT EDABC / Linx BC Property Development Group Leduc‐Nisku Economic Development Authority Qualico Developments West Ltd. City of North Battleford Shindico Realty Inc. Strathcona County, Economic Development & Tourism Sitings Realty Ltd. City of Weyburn SmartCentres Solo Liquor 9:00 am – 5:00 pm Triovest MEET THE RETAILER Wensley Architecture Ltd. Frontenac Ballroom Foyer, Fairmont Chateau Whistler Experience a series of informal one‐on‐one sessions with leading retailers Shuttle bus provided between the and take away valuable information and contacts. Fairmont Chateau Whistler and Four 9:00 – 11:30 am BROWN’S SOCIAL HOUSE BROWN’S RESTAURANT GROUP Seasons Hotel from 7:00 am to 4:00 pm 11:30 am – 2:00 pm BOSTON PIZZA 2:15 – 4:30 pm STRUCTUBE 8:45 – 9:00 am 9:30 am – 5:00 pm WELCOME / OPENING REMARKS DEAL MAKING EXHIBIT Harmony Ballroom, Four Seasons Hotel MacDonald Ballroom and Frontenac Ballroom Fairmont Chateau Whistler NEENA ARORA (Doors open to exhibitors at 8:00 am) ICSC 2013 Whistler Conference Program Planning Committee Co‐Chair 10:45 – 11:45am ICSC British Columbia Provincial Retail Chair NEW! CONCURRENT EDUCATIONAL WORKSHOPS Starbucks Coffee Canada Four Seasons Resort Whistler Vancouver, BC Check out these intimate and interactive educational JAMES SMERDON sessions with leading experts in the industry. ICSC 2013 Whistler Conference Program Planning Committee Co‐Chair Colliers International A. Optimum Performance: How Managing Energy Vancouver, BC Crescendo, Four Seasons Resort Whistler 9:00 – 9:15 am Rather Than Time is the Secret of High Achievers In a world of 24/7 WELCOME MESSAGE FROM THE MAYOR accessibility and need‐it‐yesterday mind‐sets even the best time managers struggle. We expected technology to save us time and yet many Harmony Ballroom, Four Seasons Resort Whistler of us are drawn to check for the latest text, e‐mail or message. Terms like crazy and overwhelmed are commonplace to describe our everyday lives. MAYOR NANCY WILHELM‐MORDEN Whistler, BC If you could wake up tomorrow with significantly more positive and focused energy to spend at work and with your family, what impact would it have on your life? Managing energy rather than time is the secret of high performance. The number of hours in a day are set, but the amount 9:15 am – 9:30 am of energy and the quality of that energy is not. In the new world, energy is OUTLOOK FOR RETAIL REAL ESTATE our most precious resource. Harmony Ballroom, Four Seasons Hotel In this session we will explore how to protect, maintain and build energy KAREN FLAVELLE using proven success strategies of professional athletes and top ICSC Trustee performers. Owner & CEO Purdy’s Chocolatier Workshop Leader Vancouver, BC VICTORIA BROWN Executive and Personal Leadership Coach 9:30 – 10:30 am Vancouver, BC OPENING GENERAL SESSION Harmony Ballroom, Four Seasons Hotel B. Crisis Communications Retail Icons Symphony, Four Seasons Resort Whistler In today’s social media and digital world it has never been cheaper to When a crisis hits — will you be ready? When reporters and cameras are promote a brand. When food trucks and pop‐up retailers can have as swarming your property — do you have a plan? many ‘followers’ as national chains do, how does a business decide what is important engagement – both digitally and in‐person? This panel of Attend this workshop to learn the six “must haves” for communicating in experienced retailers who have stood the test of time will bring their crisis. Hands‐on activities will help you test your readiness and learn how insights into social networking, and building physical places for human to build a plan from the ground up. engagement. Moderator: This workshop will be facilitated by Nancy Spooner, a veteran FAZIL MIHLAR communications professional with 30 years’ experience in media Editor relations, issues management, communications strategy, and crisis The Vancouver Sun communications planning and response. Companies who have benefited from Nancy’s counsel include A&W, Capers Community Markets, Chevron, ICBC, Intrawest, City of Richmond, and YWCA. Panelists: JOSH CAMPBELL, CMA Workshop Leader Director, Store Development, Western & Central Canada NANCY SPOONER Starbucks Coffee Canada Nancy Spooner Consulting Inc. West Vancouver, BC KEN OTTO Chief Operating Officer Boston Pizza DELANEY SCHWEITZER EVP Retail Operations Lululemon C. Retail is a Social Business shopping mall. His columns and editorials have appeared in The New York Singing Pass, Four Seasons Resort Whistler Times, Money Magazine and The Wall Street Journal, among others. He is an expert on global consumer trends. Today, he is known as one of the Retailers have been flocking to social media with varying degrees of era’s foremost shopping anthropologists. success. Connecting digital relationships with purchasing behaviors and in‐store success has proven more difficult than imagined, and shifting 2:30 – 2:45 pm dollars from traditional media such as weekly flyers has proven risky and NETWORKING BREAK often costly. In this session Ben Watson, VP Marketing of HootSuite, takes Harmony Ballroom Foyer, Four Seasons Resort Whistler a look at some winning and losing strategies and provides thoughtstarters, guidance and some proven case studies for effectively 2:45 – 3:45 pm engaging shoppers in the social sphere. You will learn some best practices NEW! CONCURRENT EDUCATIONAL WORKSHOPS for picking your team, your goals and your battles when it comes to the Four Seasons Resort Whistler brave new world of retail and B2C interactions in social media. Check out these intimate and interactive educational sessions with Workshop Leader leading experts in the industry. BEN WATSON Vice President, Marketing D. Transforming Online Traffic into Foot Traffic HootSuite Crescendo, Four Seasons Resort Whistler The shift has happened and there is no going back. Over 90% of 11:45 AM – 12:15 PM Consumers confirm that they have engaged in some form of online LUNCH SERVED research activity prior to making a purchase decision. According to BIA Kelsey, 54% of all retail transactions in 2011 were influenced by an online Harmony Ballroom, Four Seasons Hotel information source. Today open access to information is the expectation (No lunch service after 12:15pm) — and consumers want to access this information where, when, and how they want it. With Digital Technology affecting our businesses every day — how can you get the most business value out of these changes? The 11:45 AM – 12:15 PM Retail CRE industry is in fact uniquely positioned to be able to deliver BOX LUNCH extremely exciting executions using combined Mobile, Social and Local MacDonald Ballroom Foyer, Fairmont Chateau Whistler Resort strategies. 12:15 – 1:30 pm In this session we will be looking at an array of tools and strategies that RETAILER’S PODIUM can be used to help deliver increased business value in a multi‐channel Harmony Ballroom, Four Seasons Resort Whistler Retail world. As a Retailer or Property Owner/Manager how can you best reach consumers online and drive them to your physical locations? As Hear hot retailers talk about their future plans. Learn about corporate well, what are the ways in which you can begin to blend the physical and goals, expansion plans, space requirements and branding strategies in this the online world to deliver a richer shopping experience? fast‐paced multi‐media session. Workshop Leader Moderator IAN CRUICKSHANK JILL KROP Chief Revenue Officer Global BC Wishpond Vancouver, BC Participating Retailers: E. Why a Website Isn’t Enough: Benefits of Social Media Simons Symphony, Four Seasons Resort Whistler SAJE Natural Wellness Dollar Tree While a Website is a good place to start, today’s consumer demands more Mr.