To Assignment Editor:

Book Fair Opens Next Week with Record Exhibitor Total Highlights Include Over 400 Cultural Events, Largest English Avenue

12 July 2013 – About 560 exhibitors from 30 countries and regions, a new exhibitor record, will take part in the 24th HKTDC Hong Kong Fair, 17-23 July, at the Hong Kong Convention and Exhibition Centre (HKCEC).

The annual fair, organised by the Hong Kong Trade Development Council (HKTDC), will feature more than 400 cultural events under the theme “ the World – Reading for a Better World.” Seven seminar series will also take place, including new spotlights on Hong Kong history, as well as travel and culture. Erica Jong, Jung Chang and William Shawcross are among the notable writers participating in the fair.

Other highlights include the fair’s largest English Avenue. Publishers taking part will include the Commercial Press, Hachette Book Group, Learners , Metrobooks, Simon & Schuster, Swindon, the Penguin Group, Random House and HarperCollins. The e- and e-Learning Resources Zone will feature a wide array of e-reading devices and interactive books. SuperBookCity, a new online book-purchasing platform, will be launched at the Book Fair.

We cordially invite you and your representatives to cover the fair and related events:

Media Briefing and Tour: 16 July (Tuesday) Time: 3pm-4:30pm Venue: HKTDC SME Centre, G/F, HKCEC (near Expo Drive Entrance) Speakers: Benjamin Chau, Deputy Executive Director, HKTDC; Loretta Wan, Director, Exhibitions Market Development, HKTDC

Fair Details

Hours 17-18 July (Wednesday & Thursday) 10am -10pm 19-20 July (Friday & Saturday) 10am-midnight 21-22 July (Sunday & Monday) 10am-10pm 23 July (Tuesday) 9am-5pm Website www.hkbookfair.com/en Video http://goo.gl/Py7gx Media Registration Please register at the Media Centre, located at Expo Drive, HKCEC, or the Registration Counter at the Harbour Road Entrance, HKCEC

Media Enquiries Please contact the HKTDC's Corporate Communication Department:

Joe Kainz Tel: (852) 2584 4216 Email: [email protected]

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2013 Hong Kong Book Fair Major Events

17 July (Wednesday)

Public Session: Nury Vittachi Time: 11am-12:30pm Venue: Meeting rooms S426-427, HKCEC (near Harbour Road Entrance)

International Publishing Forum Time: 2pm-4:30pm Venue: Meeting rooms N201B, HKCEC (near Expo Drive Entrance) Speakers: Kuo Chun-hsin, CEO, Book Republic Publishing Co Ltd; Liu Rui-lin, Editor-in-Chief, Guangxi Normal University Press; Gabriel Pang, Chairman, Hong Kong Digital Entertainment Association; Aticha Gabulon, Executive Editor, Gamme Magie Editions

HKTDC Hong Kong Book Fair Cocktail Reception Time: 4:45pm-6pm Venue: Grand Foyer, HKCEC (near Expo Drive Entrance) Officiating Guest: Tsang Tak-sing, Secretary for Home Affairs Guests: Chan Koon Chung, Author of the Year; Fred Lam, Executive Director, HKTDC

18 July (Thursday)

The Story of My Missionary Grandfather in Manchuria by Mark O’Neill Time: 11am-12:30pm Venue: Meeting rooms S426-427, HKCEC (near Harbour Road Entrance) Speaker: Mark O’Neill Moderator: Chip Tsao

Forum on Hong Kong Culture: Three Views on Documenting Hong Kong in English Time: 2pm-3:30pm Venue: Meeting rooms S426-427, HKCEC (near Harbour Road Entrance) Speakers: Nicole Chabot, Ira Chaplain, Jason Ng Moderator: Dr Oliver Chou, Senior Writer (Culture), South China Morning Post

19 July (Friday)

Public Session: John Burdett Time: 11am-12:30pm Venue: Meeting rooms S426-427, HKCEC (near Harbour Road Entrance) Moderator: Guy Haydon

Open Public Forum: Press Conference Time: 4pm-5pm Venue: HKTDC SME Centre, G/F, HKCEC (near Expo Drive Entrance) Speakers: Erica Jong, Jung Chang, William Shawcross, Sir David Tang

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Open Public Forum: “How and What and Why do Writers Write?” Time: 5:15pm-7:30pm Venue: Theatre 1 & 2, HKCEC (near Harbour Road Entrance) Speakers: Erica Jong, Jung Chang, William Shawcross Moderator: Sir David Tang

20 July (Saturday)

The Novel, the Lure of Distant Places and the Strangeness of Ordinary Life Time: 4:30pm-6pm Venue: Meeting rooms S226-227, HKCEC (near Harbour Road Entrance) Speakers: Louis de Bernières, Joanna Kavenna Moderator: Chip Tsao

21 July (Sunday)

The World of Fiction Traversed by Louis de Bernières Time: 4:30pm-6pm Venue: Meeting rooms S222-223, HKCEC (near Harbour Road Entrance) Speakers: Louis de Bernières Moderator: Chip Tsao

22 July (Monday)

Reading Amongst Young People Time: 3pm-4:30pm Venue: Meeting rooms S224-225, HKCEC (near Harbour Road Entrance) Speakers: Durjoy Datta Moderator: Chip Tsao

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