Journal of Information and Computational Science ISSN: 1548-7741 The Business, Culture and Technology of Video Games: A Review Ajay Kumar Banaras Hindu University, Varanasi
[email protected] Abstract Video games are one of the youngest addition to the popular mediums of entertainment. In its rather short span of existence, it has surpassed all other forms of entertainment in terms of revenues. It is getting increasingly influential in terms of socio- cultural impact. With increased access to better mobile devices acting as gaming platforms and cheaper internet, the once-neglected populace in India has become a lucrative market for large multinational corporations in the sector. This paper takes a look at some of the developments that establish video games as an important emerging medium of entertainment in India in the light of technological developments leading to cultural changes. Keywords: video games, entertainment media, culture, technology, media economy 1. Introduction The second half of the 20th century was marked by upheavals and disruptions, most prominent of them being technological along with economic and political. Working together, these have the capacity to alter society and culture significantly. This period saw the emergence and proliferation of a new medium of entertainment - a medium that was driven by the latest technology of the time and that went on to become a significant economic entity in a short duration - it was the video games. Video Games emerged in the early 1970s and within a short period became a huge influence on initially the American culture and subsequently most of the West. Of late, it has also made inroads in developing economies across the globe as a popular medium of entertainment.