THE BIGGEST DIGITAL EVENT TO CELEBRATE MOBILE AND SWITCH GAMES

MULTI-SITE EDITORIAL - VIDEO - ADVERTISING - LIVE STREAMS - SOCIAL MEDIA - COMPETITIONS - MORE

MEDIA PACK AUGUST 12-13, 2021 INTRODUCTION LAUNCHPAD NETWORK DAILY VIDEO CONTENT GETTING INVOLVED SPONSORSHIP OPTIONS CONTACT

INTRODUCING EVENT LAUNCHPAD STRUCTURE Pocket Gamer LaunchPad is a series of The event breaks down into the following key elements: digital events designed to celebrate new, upcoming or updated iOS and LAUNCHPAD LIVE BROADCASTS Android games. Each one takes place 4 2 hours per day streamed on Twitch and shared across a media network of across multiple sites, streams, social Enthusiast Gaming properties to c.1M live viewers. media and other channels. It offers a brand new way for publishers and A CENTRAL ‘LIVE’ HUB OF CONTENT ON POCKETGAMER.COM developers to create buzz around their One core article with links supported by multiple articles across the 3 week on PocketGamer.com and on other partnering media channels games to a large audience, be they recent launches, upcoming titles, significant updates to existing games. DEDICATED SITE SKIN AND ADVERTISING PROMOTION We're planning four LaunchPad events Extra promotion for key partners via advertising and takeovers around in 2021. 2 this period on PocketGamer.com and selected partner channels The next live event will take place on August 12-13, and be centred around a PUBLISHER PARTNERSHIPS & PROMOTIONS dedicated content hub on 1 We will also work with selected publishers and partners to provide extra promotion www.PocketGamer.com with a daily c.2 in app and on related social media as well as bespoke competitions and offers. hour video stream, and extensive support from the Enthusiast Gaming media PLUS PERSISTENT LONGTAIL COVERAGE network and other partners (including All streamed videos and editorial will remain live on the channels mobile games publishers themselves), (along with some follow up pieces) to provide ongoing longtail reach. plus extended organic media coverage across the wider gaming community.

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STRAIGHT DOWN TO BUSINESS

20 GAMES

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SPONSORS & TESTIMONIALS

My keyboard would need more than one Capslock key to express how cool last night's Thank you for Shadow Fight presentation in the stream was: everything. The event IT WAS AWESOME! THANK YOU! Your team and is amazing! the moderators did an excellent job and we are so happy with our decision to participate! David Huang

Pocket Gamer rocks! Marketing Manager, I Got Game

Tom Borovskis, Director Business Development, Nekki

WITH THANKS TO OUR FANTASTIC SPONSORS SO FAR

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THE LAUNCHPAD NETWORK Although the event will take place on PocketGamer.com channels it will be supported by a much wider network of media, influencers and apps to amplify the reach, including:

YOUR COMPANY HERE

THE ENTHUSIAST THE STEEL MEDIA SOCIAL MEDIA INFLUENCER GAMING MEDIA NETWORK NETWORK PARTNERS ? NETWORK LaunchPad will be A range of leading Our in-house media We run our own Pocket promoted to Pocket games publishers are The world’s leading network of mobile Gamer YouTube channel Gamer Facebook, and signing up as partners gaming network games sites led by and have partnered with Twitter communities, to provide offers, reaches over 200 PocketGamer.com a network of influencers reaching a total competitions and million gamers monthly but also featuring and platforms including combined audience amplify the activity through a vast portfolio 148Apps.com, AppSpy. Galadon Gaming, of more than 260,000 across their own of web properties com, PocketGamer.Fr, AppFind and Klaus followers online networks including Destructoid, PocketGamer.biz and Gaming, with a total of the Escapist, Nintendo QualityIndex.com over 2.5M subscribers Enthusiast and not forgetting Daily Esports

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LAUNCHPAD DAILY VIDEO CONTENT Each day we’ll have a c.120 min stream covering the day's new announcements, trailers, developer interviews and gameplay. FORMAT CONTENT Platform: The streams will be Each show may be divided into sections based on the scheduled hosted on the Pocket Gamer segments for that day. Twitch channel: www.twitch.tv/ Trailer debut: A chance to air new Competition: Generate interest for pocketgamerlive, which will also announcement trailers live on the newly released games by giving away be streamed on Pocket Gamer and Pocket Gamer YouTube channel. game codes live on the show. This other websites. Developer Interview: A pre-recorded would likely be peppered throughout Hosts: 2 x presenters: James interview where a developer is invited the stream, with winners chosen via Gilmour (Pocket Gamer's Video onto the screen via Skype / Zoom to interactions in the chat. Editor) & a guest host from the chat about their new game over b-roll / Segments are flexible in terms of timing Pocket Gamer team. This will live gameplay. based on available content and demand enable conversation, easy audience (Could have 5 trailers, 2 x interviews, 3 engagement and feedback, plus Gameplay: The hosts play a selection gameplay demos for example). general stage management. Both of the newly announced / released hosts visible via webcam. games. If the game is live in the App Streams will be saved and uploaded as Store / Google Play then a code will be video on the Pocket Gamer YouTube required. If the game is not yet live then channel for future viewing, potentially a Testflight invitation will be required. broken into smaller aspects.

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GETTING INVOLVED There are multiple opportunities to get involved in the activity, contact [email protected] or [email protected] for more details

HEADLINE PUBLISHER PROMOTIONAL INDIE DEVELOPER 4SPONSORS 3PARTNERS 2PARTNERSHIPS 1PROGRAM Pocket Gamer LaunchPad Launchpad offers a wide We are also open to We recognise that the represents a great opportunity range of sponsorship discuss partnerships that best games don’t always for brands to reach an engaged opportunities to suit all can amplify the reach come from the biggest customer base that's proven to budgets from $500 to of the event to mobile companies, so as with invest in their gaming passion. $30,000 to help you consumers. If you have a all Steel Media activities, Headline sponsors will be integrated promote your game(s) community via your app/ we’ll be opening up into the core of the event and during the event game/media channel some slots for smaller benefit from prominent co-branding with video, editorial, and are interested in developers to get across the entire event in editorial, advertising, competitions/ discussing options, please involved too with advertising, social and streaming offers and social get in touch. dedicated space video channels, (as well as persistent community pushes. for indie updates long-tail of videos and stories). in the program.

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SPONSORSHIP OPTIONS

INDIE GOLD SILVER BRONZE DEVELOPER PACKAGE PACKAGE PACKAGE PACKAGE

$30,000 $12,500 $7,500 $3,000

2x Dedicated 10 minutes stream Skin takeover on 148Apps and 2x Dedicated 10 minutes stream segments on 1x Dedicated 10 minutes stream 1x Dedicated 5 minutes segments on separate days AppSpy for 1 week (valid for 3 months separate days (Hands-on gameplay, Giveaway, segment (Hands-on gameplay, stream segment (Hands-on gameplay, Giveaway, post event) Trailer/B-roll footage + commentary, interview). Giveaway, Trailer/B-roll footage + (Hands on gameplay, Trailer/ B-roll footage + commentary, 5x News articles (to be used during 2x Sponsored messages during stream (1 per day) commentary, interview). Giveaway, Trailer/B-roll interview) or post event) 1x Sponsored message during footage + commentary, Advertising segment in 3 x post-event videos interview) 4x Sponsored messages during 5x Sponsored features (to be used (post roll message/30 sec clip) the live stream stream (2 per day) 1x News article during or post event) 1x Lead Banner for 1 day during event Top MPU for 1 day during event Advertising segment in 5x 1x Sponsored feature 4x PG Weekly Newsletter 1x Top MPU for 3 days post event 2nd/3rd MPU for 3 days post-event YT videos (post roll sponsorship post event 1x 2nd/ 3rd MPU message/30 sec clip) 2x News articles (to be used during or post event) 5x Social media pushes on Twitter 1x News article banner for one day 1x dedicated Let’s Play video placed and Facebook during event 1x Sponsored feature during event on Pocket Gamer’s YouTube channel 1x Sponsored feature LaunchPad Sponsored message 1x Weekly Newsletter sponsorship from February 2x Social media pushes Skin takeover on Pocket Gamer for 3x Social media pushes on on Twitter and Facebook and game/company Logo displayed 5x Social media pushes on Twitter and Facebook Twitter & Facebook 2 days during the event on the central editorial LaunchPad during event Game/company logo displayed Skin takeover on Pocket Gamer for 1 hub page Game/company Logo displayed on the central week (valid for 3 months post event) on the central editorial Sponsored message in all editorial LaunchPad hub page LaunchPad Hub Page non-sponsored LaunchPad articles

NB: INDIE PACKAGES ARE OFFERED TO COMPANIES WITH 10 OR LESS EMPLOYEES

MANY MORE OPTIONS ARE AVAILABLE EDITORIAL STORY COVERING YOUR GAME...... $750 - 1,500 EITHER AS STANDALONE OR BESPOKE CAMPAIGN STANDALONE VIDEO SEGMENT OF YOUR GAME...... $2,500 - 5,000 PACKAGES TO SUIT YOUR NEEDS, INCLUDING: ADVERTISING PROMOTIONS (1 DAY)...... $500-2,000

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CONTACT

Chris James CEO [email protected]

Andreea Ghiurca Head of Consumer Business Development [email protected]

Sophia Aubrey Drake LaunchPad Manager [email protected]

CALLING ALL INDIE GAME DEVELOPERS Do you have a game or update happening this summer, you’d like to reveal a game in development or get involved in some other way - please submit your interest via this form - https://bit.ly/pocket-gamer-launchpad

STEEL MEDIA | CONNECTING THE INDUSTRY