Pocket Gamer Mobile Games Magazine Launches with 500,000 Print-Run in All O2 Stores Submitted By: XL Communications Wednesday, 21 May 2008

Pocket Gamer mobile games magazine launches with 500,000 print-run in all O2 stores Submitted by: XL Communications Wednesday, 21 May 2008

O2 joins T-Mobile, Vodafone and 3 in promoting a dedicated mobile games magazine for customers London, UK -19th May 2008 – Steel Media today announced the launch of their latest Pocket Gamer Guide to Mobile Games magazine produced in association with UK operator O2. The magazine, out now, is available in all O2 stores across the UK with a total print run of 500,000 copies offering the Telefonica-owned operator’s customers news, reviews and features about the latest and greatest mobile titles, as well as practical guidance on how to download the games. O2 is the latest operator partner to work with Steel Media on the Pocket Gamer magazine, following T-Mobile which has a bi-monthly magazine in all its UK stores. Vodafone and 3 promote a digital version of the title on their respective websites. The latest O2 magazine brings the total circulation number to more than 700,000 copies in May. When combined with Pocket Gamer’s web and wap readership and its syndicated reviews on the Vodafone Live and Samsung Fun Club mobile portals, the total audience for Pocket Gamer’s content is more than 1.5 million in the month of May. “We’re incredibly proud and happy to welcome O2 on board with the latest version of the Pocket Gamer magazine. I would particularly like to thank Joe Haselden and Anthony Douglas for their sterling work in getting these magazines into all O2 stores and helping us in our continuing mission to educate and excite consumers about the potential of mobile gaming” said Chris James, Steel Media’s Managing Director. Ends Notes to editors About Steel Media Steel Media is a leading mobile consumer technology publisher based in the UK. Headed up by Chris James and with a team boasting over 50 years of experience in consumer and contract publishing, the company currently publishes mobile and handheld gaming website PocketGamer.co.uk and consumer friendly mobile entertainment site PocketPicks.co.uk. Steel Media also supplies mobile gaming news and other contract services to a number of third-party publishers and brands. About PocketGamer.co.uk PocketGamer.co.uk is the UK’s most popular destination website for mobile and handheld gaming news, previews and reviews. The site was established by Steel Media in March 2006 and now reaches an audience of over 300K readers per month. www.pocketgamer.co.uk

Page 1 For further information on the Pocket Gamer magazine, the Pocket Gamer website or Steel Media, contact Chris James: [email protected] Media Contact: Chris Bignell XL Communications Ltd Phone: 07834 020460 Email: [email protected]

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