The Mobile Games Landscape in 2015

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NEWZOO TREND REPORT The Mobile Gaming Landscape 2015 And the power users who shaped it

INCLUDES CONTRIBUTIONS FROM What I believe we’ve seen in mobile gaming in 2015 is the beginning of a broader trend toward convergence. As shown by the success of FOREWORD Bethesda’s Fallout Shelter on mobile in June 2015 and Fallout 4 on PC, PS4 and Xbox One, game companies are beginning to realize that consumers desire gaming content to fit the various contexts that form It has been another big year for mobile gaming. In fact, it has been the their lives. biggest year in the history of the industry so far. With the sector generating revenues of over $30 billion and King, arguably the biggest As a result, we’ll be seeing in 2016 onward a move player in the market, valued at $6 billion, it’s fair to say that mobile gaming has reached heights in 2015 that few of us would have expected away from defining games by their platform toward a decade ago. Unfortunately, what this means for the industry now and models that allow game content to be played and, in the future has been clouded by antagonistic models of thinking. Whether deliberately or otherwise, mobile gaming’s success has tended equally important, viewed everywhere. to be framed as a battle with console or PC. Sony’s announcement that PS4 Remote Play, which allows console When I unpacked the data from this report, a different picture emerged. owners to play content without carrying the product around, comes hot In contrast to the usual narratives about mobile versus console or PC on the tail of Microsoft allowing Xbox One titles to run on Windows. within the industry, it’s clear that most players are not in one camp or Meanwhile, mobile VR, such as Samsung’s Gear headset, will ensure that the other; they’re in both. As you’ll see for yourself shortly, Big Spenders gaming’s newest trend is built with mobility and flexibility of use in mind. on mobile games also spend significantly within the rest of the gaming space. Free marketers, who share game content but don’t pay for it, This report from Newzoo has solidified in my mind that soon we will no aren’t casual gamers; they’re an audience who respect and play “core” longer talk about mobile games as a genre, but as a method of games. And though they consume video content on mobile devices, consumption. The whole games industry is about to go mobile; I believe mobile Power Users spend their time and money heavily on services like this will support, rather than threaten, businesses as they create Netflix or Twitch, which work across platforms. diverse, and successful, games in the future. - George Osborn

George Osborn is a games writer who has written for The Guardian, Games Industry Biz and Pocket Gamer. He is currently the Editor for Mobile Games Forum and runs a content marketing business called Mobile Mavericks. INTRODUCTION

This report is provides a “just in case you missed it” overview of the key trends, For Newzoo, 2015 was a pivotal year in our company’s history as our growth insights and data we have published in the past 12 months. But there are also accelerated. Compared to January of this year, we have doubled our some new gems to be found in this 39-page document. As our data on mobile headcount. Without disclosing our complete strategic and tactical line-up of broadens and deepens through our own data crunching and modelling, we plans and products, the world will see a lot of new and innovative things also rely on a number of strong and innovative partners for insights on China, coming from Newzoo in 2016 in terms of markets tracked, type of in-depth appstore data and game monetization metrics. intelligence that we provide and industries that we serve, particularly in the mobile space. In the first quarter of 2016, we will be expanding our US The biggest news on mobile last year was without a doubt presence considerably including moving to a new San Francisco office: RocketSpace. As the majority of our clients already come from the US, it was ActivisionBlizzard buying King. Not just because it is the biggest just a matter of time before we would move more of our shop into their acquisition in games industry history. It is illustrative of many neighborhood. things that have shaken up our industry in the past years. - Peter Warman CEO and Co-founder of Newzoo

“With this report, Newzoo has provided a unique summary of the year. It details not only macro-economic consumption patterns in the gaming eco system, but also their derivation In 2015, Tencent expanded its lead as largest company in the world by game revenues, generating $4.2Bn in the first half of 2015 alone. It also has a from player transactions. An essential read for anyone significant minority stake in world’s new number two: ActivisionBlizzard. involved in the business of game development.” - Mark Robinson CEO and Co-founder of deltaDNA 1. The Mobile Market A snapshot of developments in 2015

KEY SOURCE: NEWZOO’S 2015 GLOBAL GAMES MARKET REPORT The industry standard for trends, gamer numbers and revenue projections, used by the majority of global games, media and hardware companies. MOBILE REVENUES CONTINUE TO GROW

2014-2018 GLOBAL MOBILE GAMES MARKET REVENUES SPLIT BY SMARTPHONE & TABLET

Smartphone Tablet

2014-2018 CAGR +15.9% $44.2Bn $40.4Bn $35.5Bn +23% $12.9 $30.0Bn $12.8 $24.5Bn $11.2 year-on-year global $9.4 growth between 2014- $7.4 2015

$17.0 $20.6 $24.4 $27.6 $31.3 2014 2015 2016 2017 2018 ASIA LEADS AS WESTERN MARKETS MATURE

2015 MOBILE GAMES REVENUES PER REGION & YoY GROWTH RATES

E-EU $0.8Bn W-EU +10.0% NAM $6.5Bn $3.7Bn CHINA KOREA +12.0% +15.1% $6.5Bn $1.9Bn +46.5% +8.7% +69%

MEA year-on-year growth JAPAN $1.1Bn REST APAC +82.8% $6.2Bn $1.8Bn +5.8% for the greater +69.1% Southeast Asia region.

OCEANIA LATAM $0.6Bn $1.1Bn +12.0% +72.9% CHINA BECOMES #1 MARKET IN 2015

COUNTRY 2015 MOBILE SHARE OF 2014-2015 REVENUES GLOBAL GROWTH 1 China $6,530M 21.7% +46.5% 2 Japan $6,180M 20.6% +5.8% 3 US $6,020M 20.0% +15.2% 237M 4 South Korea $1,850M 6.2% +8.7% Apple devices were 5 UK $1,010M 3.4% +11.3% actively used in 6 Germany $820M 2.7% +12.7% China (October 2015), 7 France $520M 1.7% +10.9% or 29% of all 8 Australia $520M 1.7% +10.8% smartphones & tablets 9 Canada $510M 1.7% +13.5% 10 Taiwan $480M 1.6% +51.2% $24,440M 81.3% +18.9% ACTIVISION BLIZZARD ACQUIRES KING

TOP 10 COMPANIES BY GAME REVENUES, H1 2014 VS. H1 2015 Source: Newzoo Global Games Market Report Premium Activision Blizzard’s acquisition of King makes it the #2 PUBLIC COMPANY BY GAME REVENUES MERGER ENTERTAINS 81.4M AMERICANS

OVERLAP ACTIVISION/BLIZZARD ACTIVISION/BLIZZARD KING PLAYERS & KING PLAYERS PLAYERS

© 2015 Newzoo 51% 43% PLAYERS HAVE PLAYED ONE OF 48.5M 24.5M 57.3M PLAYERS HAVE PLAYED ONE OF THESE KEY FRANCHISES IN THE THESE KEY FRANCHISES IN THE PAST 3 MONTHS Americans have played at least one Americans have played at least one of Americans have played at least one PAST 3 MONTHS of Activision Blizzard’s key Activision Blizzard’s franchises and one of King’s key franchises in the past franchises in the past 3 months of King in the past 3 months. 3 months

33.3% 63.9% 55.5% 35.0% 41.3% 28.0% 46.5% 45.5% 52.8% 27.0% 38.7% 38.1% 31.2%

CAN BR MEX AUS UK GER FR ES IT SE NL BE PL

19.8% 64.7% 76.0% 60.0% 58.3% 63.3% 67.3% 44.6% 57.6% 42.5% 34.6% 39.6% 32.4%

RU TR IN TH IND VN PH SI MA TW CN JP KOR

KEY SOURCE: NEWZOO’S 2015 COUNTRY CONSUMER INSIGHTS Get access to in-depth consumer insights and data on 27 countries on over 200 variables. Size and profile your market in terms of your target group INTRO TO THE MOBILE POWER USER

Free Marketers Big Spenders

Free Marketers play games > 10 hours per week Big Spenders in the US spend > $25* per month on

without spending money or in mobile games *varies country to country

Defining value in mobile game monetization has focused almost With only 2.8% of mobile gamers classified as Big Spenders entirely on how much money a player spends. This has come at the globally, gaming companies have focused more and more on expense of considering a group of users who don’t spend but are unearthing these “whales”, measuring their value and still highly valuable. Among non-paying mobile gamers, there is a attempting to increase their spend. Globally, there are 49.3 user segment that delivers meaningful value to marketers, even million mobile gamers who can be classed as Big Spenders. The when they’re not actively being tapped into. Globally, 5.3% of all US boasts the highest percentage of these lucrative mobile mobile gamers are Free Marketers, or 90 million people. gamers with 4.8%. AGE/GENDER OF POWER USERS

Free Marketers Big Spenders

FEMALE MALE FEMALE MALE 49% 51% 33% 67%

16%

AGED 10-35 AGED 21-50

73% 22% 75%

Free Marketers Big Spenders

NON-WORKING WORKING NON-WORKING WORKING 37% 63% 14% 85%

8% 1%

STUDENT WORK FULL-TIME 65% 27% 65%

USE* OF ONLINE COMMUNICATION AMONG FREE MARKETERS vs. ALL MOBILE NON-SPENDERS

Free Riders All Mobile Non-Spenders

43% 41% 49% of Free Marketers in the 25% US actively use 17% Instagram vs. 38% of all mobile non-spenders

Internet / Email (Mobile) Social Networks / Chat Apps

More info: www.newzoo.com/subscriptions 2. THEY POWER VALUABLE RECOMMENDATIONS

WOULD RECOMMEND A GAME TO OTHERS | FREE MARKETERS vs. ALL MOBILE NON-SPENDERS

Free Riders All Mobile Non-Spenders

42% 35% 28% 32% of paying mobile 20% gamers discover new 17% 11% games through friends & family

Candy Crush Boom Beach MARVEL Contest Soda Saga of Champions

More info: www.newzoo.com/subscriptions 3. THE SAMSUNG GALAXY IS THEIR TOP TABLET

TOP 5 TABLETS / eREADERS ACTIVELY USED BY FREE MAREKTERS

25%

19% 31%

13% of German Free 11% 10% Marketers use a Samsung Galaxy Note/Tab

Samsung Apple Microsoft Apple Apple Galaxy Note/Tab iPad Surface RT/Pro iPad Mini iPod Touch

More info: www.newzoo.com/subscriptions 4. THEY ARE NOT ALL CASUAL GAMERS

TOP 10 FAVORITE MOBILE GENRES AMONG THE FREE RIDERS

36% 27% 65% 22% 19% 19% 18% 18% 16% 16% 16% of Free Marketers list a “core” genre as one of their favorites

More info: www.newzoo.com/subscriptions 4. Mobile Big Spenders Four things you didn’t know

CROSS-SCREEN BIG SPENDING AMONG MOBILE BIG SPENDERS vs. ALL MOBILE GAMERS

Mobile Big Spenders All Mobile Gamers 71% 69% 25% of mobile Big Spenders start paying for games for competitive 11% 8% advantage

Spends Big on Console Spends Big on PC

More info: www.newzoo.com/subscriptions BIG SPENDERS SPEND CROSS-SCREEN

OVERLAP BIG SPENDERS BIG SPENDERS ON BOTH BIG SPENDERS ON MOBILE MOBILE AND CONSOLE ON CONSOLE

TOP 5 MOBILE TOP 5 CONSOLE FRANCHISES PLAYED BY 6.4M 69% 4.4M 21% 21.2M FRANCHISES PLAYED BY US MOBILE BIG SPENDERS US MOBILE BIG SPENDERS Americans who spend more than Americans who spend more than $25 Americans who spend more than $25 per month on mobile games per month on both mobile games and $25 per month on console games console games

SHARE OF MOBILE BIG SPENDERS WHO ALSO SPEND BIG ON CONSOLE

68.6% 71.7% 86.6% 59.3% 74.7% 45.3% 69.2% 52.6% 71.6% 52.4% 100% 62.1% 51.5%

CAN BR MEX AUS UK GER FR ES IT SE NL BE JP

SHARE OF MOBILE BIG SPENDERS WHO ALSO SPEND BIG ON PC

PL RU TR IN TH IND VN PH SI MA TW CN KOR

VIEWERSHIP* OF GAME STREAMS AMONG MOBILE BIG SPENDERS vs. ALL MOBILE GAMERS

Mobile Big Spenders All Mobile Gamers

87% 76% 50% 67% 56% of mobile Big Spenders

40% are subscribed to Netflix, compared to 22% of all 22% mobile gamers

Facebook YouTube Twitch

More info: www.newzoo.com/subscriptions 3. THEY LOVE PREPAID CARDS

FREQUENCY BUYING PREPAID CARDS AMONG MOBILE BIG SPENDERS vs. ALL MOBILE GAMERS

Mobile Big Spenders All Mobile Gamers 90% 73% 71% 30% of mobile Big Spenders 38% use prepaid cards for at 33% least half of their spending on games 6%

Ever ≥ once/month ≥ once/week

More info: www.newzoo.com/subscriptions 4. THEY ARE AVID SPORTS PARTICIPANTS

PARTICIPATION IN SPORTS AMONG MOBILE BIG SPENDERS vs. NON-PAYING MOBILE GAMERS

Mobile Big Spenders Non-Paying Mobile Gamers 43% 41% 32% 29% of mobile Big Spenders 20% 16% watch tennis compared 12% to 19% of non-paying 5% mobile gamers

Soccer Running Cycling

More info: www.newzoo.com/subscriptions 5. China vs. Southeast Asia The addressable opportunity & its power users

KEY SOURCE: NEWZOO/TALKINGDATA’S MONTHLY CHINA MOBILE GAMES MONITOR Monitor the size of and changes in China’s mobile ecosystem. From devices, to iOS and Android appstores to best performing games and key game metrics. SEA VS CHINA: 2015 MARKET FOR WESTERN IP

Source: Newzoo Global Games Market Report Premium, Newzoo/TalkingData Appstore Data CHINA: ANDROID TAKES 61% OF REVENUES

CHINA MOBILE SMART DEVICE BRANDS INCLUDE

ANDROID STORES INCLUDE IOS STORES

360 Mobile Assistant Huawei App Store CMCC Mobile App Market Kingsoft Mobile Assistant iPhone

Myapp (Tencent) Anzhi Market Lenovo Store Zhuoyi Market iPad

Baidu Mobile Assistant 91 Mobile Assistant Sogou Mobile Assistant Meizu MONTHLY REPORT

MIUI App Store (Xiaiomi) GooglePlay Coolpad Store Vivo

HiMarket Oppo Store China Telecom Tianyi Store Gionee Anzhuoapk 24 Pages Wandoujia China Unicom WoStore Tao App (Taobao) App China www.newzoo.com TOP ANDROID GAMES AND STORES SEA: WESTERN IP TAKES 50% OF REVENUES

Rankings by Rankings by Malaysia Vietnam iPad MAY 2015 iPhone MAY 2015 Game Publisher Game Publisher

1 Clash of Clans Supercell 1 Pirate Kings Jelly Button Games Ltd GAME 2 Invasion™ Tap4Fun 2 Clash of Clans Supercell PUBLISHED BY A 3 Summoners War Com2uS Corp. 3 Summoners War Com2uS Corp. WESTERN 4 Clash of Kings - Last Empire ELEX Wireless 4 Heroes Charge uCool COMPANY 5 神魔之塔 Mad Head Limited 5 Hay Day Supercell 6 Candy Crush Saga King.com Limited 6 Mộng Giang Hồ JOINT STOCK COMPANY 7 DomiNations NEXON M Inc. 7 Boom Beach Supercell 8 Hay Day Supercell 8 Dungeon Hunter 5 Gameloft 9 Dot Arena Funplusgame 9 Siêu Anh Hùng - Ký Sự Naruto com.pocketGames 10 Pirate Kings Jelly Button Games Ltd 10 Beme - Game đánh bài online Giang Chu 11 Boom Beach Supercell 11 My Talking Angela Outfit7 Limited 12 Candy Crush Soda Saga King.com Limited 12 Candy Crush Saga King.com Limited 13 Ace Fishing: Paradise Blue Com2uS USA, Inc. 13 DomiNations NEXON M Inc. 14 一代宗師之即刻武林 Ucube Games 14 Top Eleven 2015 - Football Manager Nordeus 15 Full House Casino HD Memoriki Ltd 15 Clash of Kings - Last Empire ELEX Wireless 16 War of Nations™ Funzio, Inc 16 NPlay Toan Chinh Quach 17 媚姬Online Egame Company Ltd. 17 Farm Heroes Saga King.com Limited 18 Cooking Fever Nordcurrent 18 BigKool - Game bài, Chắn phỏm online, CờPhan tướng, Phuc Cờ úp, Đánh bài, Tiến lên miền nam, Game bài sâm, Thần bài 19 足球世界2015 Gameview Sdn. Bhd. 19 OMG!kingdoms! Yi Liu 20 MARVEL Contest of Champions Kabam 20 Darkness Reborn GAMEVIL Inc.

Source: 2015 Newzoo Global AppStore Data CHINA: BIG SPENDERS SKEW OLD

TIME VERSUS MONEY SPEND ANALYSIS OF MOBILE GAMERS | SEA VS. CHINA

SEA Big Spenders China Big Spenders FEMALE MALE FEMALE MALE Of SEA Big Spenders, A 34% 66% 31% 69% Surprising

MALE 21-35 MALE 21-35 33% 59% 25% Is Male Between 10 and 20 versus 4% in China.

HOME SITUATION OF BIG SPENDING MOBILE GAMERS | SEA VS. CHINA

SEA Big Spenders China Big Spenders Of China Big Spenders, A very NON-FAMILY FAMILY NON-FAMILY FAMILY low 26% 74% 69% 31%

PARENTS PARENTS 27% 13% 31% Lives in a family situation versus 74% in SEA and 67% in the US.

KEY SOURCE: PRIORIDATA PLATFORM Priori Data Pro offers historical download and revenue statistics for every relevant app and publisher for competitive intelligence and market analysis. US: TOP iOS GAMES BY REVENUES & DOWNLOADS

By Revenues powered by By Downloads powered by

RANK GAME TITLE PUBLISHER CHANGE RANK GAME TITLE PUBLISHER NOVEMBER 2015 1 Game of War – Fire Age Machine Zone - 1 Twist Ketchapp new

2 Clash of Clans Supercell - 2 Smashy Road: Wanted Remco Kortenoever 1

3 Candy Crush Saga King - 3 Blossom Blast Saga King new

4 DoubleDown Casino DoubleDown Interactive 1 4 Subway Surfers Kiloo 7

5 Candy Crush Soda Saga King 1 5 MADDEN NFL Mobile Electronic Arts 1

6 Big Fish Casino Big Fish Games - 6 Pixduel™ FEO Media new

7 MADDEN NFL Mobile Electronic Arts 2 7 Agar.io Miniclip 4

8 Hay Day Supercell - 8 rop MildMania new

9 Boom Beach Supercell 2 9 Crossy Road Hipster Whale 8

Heart of Vegas: Play Free 10 Product Madness 4 10 WordBrain MAG Interactive new Casino Slots! EU: TOP iOS GAMES BY REVENUES & DOWNLOADS

By Revenues powered by By Downloads powered by

RANK GAME TITLE PUBLISHER CHANGE RANK GAME TITLE PUBLISHER CHANGE NOVEMBER 2015 1 Clash of Clans Supercell - 1 Twist Ketchapp new

2 Candy Crush Saga King - 2 Blossom Blast Saga King new

3 Game of War – Fire Age King - 3 Rayman Fiesta Run Ubisoft new

4 Candy Crush Soda Saga King - 4 Smashy Road: Wanted Remco Kortenoever -

5 Hay Day Supercell - 5 Minions Paradise™ Electronic Arts 4

6 Boom Beach Supercell - 6 Real Boxing 2 CREED Vivid Games new

Need for Speed™ No 7 Farm Heroes Saga King - 7 Electronic Arts 5 Limits 8 Clash of Kings ELEX Wireless 1 8 rop MildMania new MARVEL Contest of 9 Kabam 1 Champions 9 Candy Crush Saga King 1 Hearthstone: Heroes of 10 Blizzard - Warcraft 10 Mobile Strike Epic War LLC new CN: TOP iOS GAMES BY REVENUES & DOWNLOADS

By Revenues powered by By Downloads powered by

RANK GAME TITLE PUBLISHER CHANGE RANK GAME TITLE PUBLISHER CHANGE NOVEMBER 梦幻西游国民手游人人都玩不玩才怪 2015 1 -2015 NetEase - 1 王者荣耀-全球首款5V5英雄公平对战手游 Tencent 11 (Fantasy Westward Journey) (King of Glory)

大话西游-十三年经典来袭一款游戏一生朋友消灭星星官方正版 -全民最爱单机消除游戏 2 (Fantasy Westward Journey 2) NetEase - 2 (Pop Star) Zplay new

热血传奇 3 (Legend of Mir 2) Tencent - 3 Vainglory Super Evil Megacorp new

六龙争霸3D-全球首款千人国战手游星河战神-全球首款3D飞行射击手游（同屏对战） 4 (Loong Craft) Tencent new 4 Tencent 1

拳皇98终极之战OL Battle Copters 5 (The King of Fighters 98) Tencent 1 5 Chillingo Ltd new

全民飞机大战苍翼之刃 - 无冷却手势连招格斗坂田银时+纳兹+ 6 (WeFly) Tencent 1 6 远坂凛+折木奉太郎 91Act.com new

王者荣耀-全球首款5V5英雄公平对战手游驯龙战机3D- 和沈梦辰一起，骑飞龙，打飞机！ 7 (King of Glory) Tencent new 7 Tencent new

8 Clash of Kings ELEX Wireless 1 神庙逃亡2-全球最经典的跑酷游戏 8 (Temple Run 2) iDreamSky 5

9 开心消消乐 Happy Elements - 开心消消乐 (Anipop) 9 (Anipop) Happy Elements 2

10 Clash of Clans Supercell 1 10 欢乐斗地主(QQ游戏官方版) Tencent 4 (Happy Lord QQ Official) 7. Mobile Metrics Retention rates & key performance metrics

KEY SOURCE: DELTADNA PLATFORM Understand engagement and retention, payment & monetization, players, missions and social engagement. Also compare cohorts and filter your dashboard views against unlimited user-defined deep data segments. TOP COUNTRIES BY RETENTION RATE

75th PERCENTILE DATA TOP 5 COUNTRIES BY DAY 7 RETENTION RATES & THE DAY 0* PAYER SHARE 75th PERCENTILE (MONTHLY) REVENUE PER DAILY ACTIVE USER (ARPDAU) All game metrics on this * Fraction of payers in a single month who first pay on Day 0 | All metrics are 75th percentile | © 2015 deltaDNA PER COUNTRY & PLATFORM page are 75th percentile figures (for a full month). NOVEMBER 2015 The reason is that, in NOVEMBER 2015 general, average COUNTRY DAY 7 RETENTION DAY 0 PAYER SHARE** performance is not enough Saudi Arabia to secure a profitable iOS game. Belgium 19.4% 20.6% Czech Republic 19.2% 10.6% Canada 18.8% 18.7% $0.31 Switzerland 17.4% 13.4% ANDROID Spain 17.4% 14.3%

NOVEMBER 2015

COUNTRY DAY 7 RETENTION DAY 0 PAYER SHARE

Austria 22.0% 18.3% Philippines 21.6% 32.7% Colombia iOS Spain 21.5% 24.1% Indonesia 21.2% 57.5% iOS $0.01 Portugal 21.0% 34.9%

more info: www.deltadna.com GENRES RANKED BY CONVERSION RATES

75th PERCENTILE (MONTHLY) REVENUE 75th PERCENTILE DATA SHARE OF PLAYERS WHO CONVERT TO PAYERS, PER GENRE & PLATFORM PER PAYING USER (ARPPU) All game metrics on this All metrics are 75th percentile | © 2015 deltaDNA PER GENRE & PLATFORM page are 75th percentile figures (for a full month). NOVEMBER 2015 The reason is that, in North NOVEMBER 2015 CONVERSION general, average America (75TH PERCENTILE) performance is not enough Action to secure a profitable ------North America game. 2.5% iOS

ANDROID $52.90 Action Casino Puzzle Strategy

NOVEMBER 2015 CONVERSION (75TH PERCENTILE) Europe ------2.6% Puzzle Europe Android iOS

Action Casino Puzzle Strategy $12.82

more info: www.deltadna.com COMPARISON OF iOS AND ANDROID METRICS

75th PERCENTILE DATA SHARE OF PLAYERS WHO CONVERT TO PAYERS, PER GENRE & PLATFORM

All game metrics on this All metrics are 75th percentile | © 2015 deltaDNA page are 75th percentile figures (for a full month). The reason is that, in general, average performance is not enough to secure a profitable GooglePlay game.

iOS ANDROID accounts for NOVEMBER 2015

2015 Global Revenues* $14.7Bn $15.3Bn

Day 7 Retention 18.3% 14.9% Day 30 Retention 11.8% 9.0% 63% ARPPU $23.11 $23.83 of global Android

Conversion 2.1% 1.8% revenues

*Source: Newzoo Global Games Market Report Premium

2016, Watch out!

HISTORIC MARKET MARKET CONSUMER PLATFORM GAME/APP PREDICTIVE TRENDING TRENDS SIZING INSIGHTS DATA METRICS ANALYTICS

INCLUDES CONTRIBUTIONS FROM