why advertise in the lancet?
display advertising rates one insertion region cost The Lancet is the world’s leading independent general medical journal double page spread uk only £2,430 and has been published weekly since 1823. The journal has an international scope four colour row £2,673 usa £4,689 and its coverage extends across all aspects of human health. global £10,800 full page uk only £1,350 Only ground-breaking, original, primary research papers, and review articles four colour row £1,485 of the highest standard make it through The Lancet’s stringent peer-review usa £2,605 process. This ensures the continuing scientific merit and clinical relevance of its global £6,000 diverse content. half page uk only £888 Colour row £968 This blend of challenging editorials, signed commentaries, original research, usa £1,675 global £3,825 commissioned reviews, international news, and the views of readers in the full page uk only £935 letters pages make The Lancet an essential weekly read for physicians all over mono row £1,030 the world. usa £1,775 global £4,100 The Lancet has a dedicated career opportunities section as well as web advertising, sponsorship opportunities and review journals which focus on special positions specific therapy areas such as oncology, neurology and infectious diseases. outside back cover +30% inside front cover +20% Our readers are the most influential physicians in the world and, with an average inside back cover +10% subscription duration of over 17 years, it is clear that The Lancet commands trust series discounts and respect from our readers in the worldwide medical community. 3–6 insertions 4% 7–11 insertions 8% 12+ insertions POA agency discount 10%
advertisement deadline: 10 days prior to cover date. The Lancet is published every Saturday.
All bookings are subject to The Lancet conditons of acceptance. about our readers
reader profile • 90% of subscribers trust The Lancet to keep them informed of changes in world medicine • Our average subscription length is 17 years • 69% influence the purchase of medical equipment in their workplace • 88% of subscribers are medically qualified • 82% are hands-on clinicians • 65% attend up to 7 conferences per year 60% as a result of The Lancet’s Conference listing • Over half of The Lancet’s readers have acted as a result of an advertisement • 76% of subscribers use The Lancet for career opportunities the lancet profile – from subscriber survey
The Lancet’s Global Reach
Print Edition qualified circulation by region contact
For further information, bookings circulation 29,103 and to send artwork, please contact: circulation statement: December bpa 2007
Split runs available on request Sarah Jane Cahill Business Development Executive Tel +44 (0) 20 7424 4538 Registered users on thelancet.com Fax +44 (0) 20 7424 4433 Email [email protected] • Over 1.8 million registered users worldwide on www.thelancet.com1 • Over 83,000 E-ToC subscribers (weekly)2 Martin Sibson 1,2 publishers statement Tel +44 (0) 20 7424 4963 Fax +44 (0) 20 7424 4433 Email m.sibson@elsevier.com reprints and e-prints
Do you need to share important information with your clients?
The Lancet reprints service offers you the answer — providing a full reprint of any original article appearing in The Lancet, or it’s sister publications, which you can hand to your clients, salesforce or shareholders.
Add authority to your existing product literature and help to establish and develop your market position.
Full reprint service provided: • Guaranteed integrity of information through The Lancet branding, full bibliographic details including all references, and the high-quality printing and finish you find in the weekly journal • Standard printing up to 10 working days — Express printing available — maximum of 3 working days • Opportunity to feature your company logo on the front or cover • Translation into any language • Minimum order of 100, with no maximum — volume discounts mean the more you order the more cost effective it becomes • Combined reprints — a selection of The Lancet papers of your choice in one handy document • E-prints service also available — providing you with a PDF file you can place on your own website, or for distribution contact For further information on The Lancet reprint and e-print service, please contact: E-prints The Lancet E-prints can be posted on your website and accessed by chosen John Fyfe Business Development Executive clients on a password basis providing fast, easy access to information. Tel +44 (0) 20 7424 4329 Fax +44 (0) 20 7424 4433 Email [email protected] sponsorship opportunities
Sponsored subscriptions to The Lancet provide a unique opportunity to keep your target groups of clinicians updated on international medical news and research, while promoting your current products.
Sponsored subscriptions are delivered direct to the chosen recipient on your behalf and they provide you with exclusive promotional opportunities. Sponsored subscriptions are available for all four journals at specially discounted rates.
Commissioned research studies* carried out amongst physicians in receipt of a sponsored complimentary subscription to The Lancet found that: 1 Nine out of ten receivers of The Lancet found the complimentary subscription valuable to their practice and wished to continue receiving it. 2 Three quarters of all respondents were aware that their subscription to The Lancet was sponsored by a pharmaceutical company. Moreover, one half also recalled, on an unaided basis, the name of the sponsoring company. 3 Six out of ten participants remembered unaided that the cover wrap on their issue of The Lancet displayed an advertisement for ‘Product A’. 4 97.3% of the physicians who recalled seeing ‘Product A’ on the cover wrap, were aware of its uses and indications prior to receiving complimentary subscription. 5 One third of the physicians who recalled seeing ‘Product A’ took one or more favourable actions towards ‘Product A’ in response to reading its message. These actions included prescribing the product, discussing it with a product
representative or colleague and seeking more information about the product. contact For further information, please contact: *from subscription evaluation study, nov 2003, conducted by matalia group, inc. Sarah Cahill Tel +44 (0) 207 424 4538 Fax +44 (0)207 424 4538 Email [email protected] display advertising specifications
Advertising copy must be supplied digitally to the specifications mechanical data (all sizes in mm) below. size depth width digital specifications for each advertisement. type area • Our preferred method of supply is as a PDF • If a disc is being supplied it should be clearly full page 260 186 created using Acrobat Distiller Version 5.0. labelled with identification information double page spread 260 400 indicating client, headline, journal, issue • PDF files to be supplied as composite CMYK. and originator’s details. trim marks • Files must be supplied as single pages. • Files may be transmitted via ISDN, with prior whole page 282 210 • Pages must be created to include bleed when arrangement: +44 (0)20 7831 0389. double page spread 282 420 required. • An email confirming the sending of any digital bleed • Crop marks must be outside the bleed area. A advert should be sent prior to transmission whole page 292 220 3mm offset is recommended. and should contain the identification information as specified. double page spread 292 430 • Files must contain all images in high-resolution, CMYK format and have all fonts embedded. hard copy proofs • All digital files submitted must be accompanied by a proof. We require 100% of final size, flightchecking customer approved colour contract proofs.
• All files must be run through an agreed flight- • Acceptable proofs are: Fuji First Proof, Scitex contact checking application before transmission, Iris, Imation Rainbow, Kodak Approval, to ensure file and colour integrity. DuPont Digital Cromalin. For further information, bookings (The flightchecker must ensure the following: and to send artwork, please contact: Acrobat 3.0 compatibility. Image resolution • The Lancet cannot accept responsibility for 300 dpi (min). All fonts embedded. Colour is colour reproduction if one of the above colour Sarah Jane Cahill CMYK). proofs is not supplied. Business Development Executive • Content of digital files must be verified fore Please use URN; LANCET + your booking order ref Tel +44 (0) 20 7424 4538 transmission and all relevant graphics and Fax +44 (0) 20 7424 4433 fonts must be included. The file content Email [email protected] remains the responsibility of the sender or supplying files Martin Sibson Business Development Executive • If supplying files on disc, please use industry Tel +44 (0) 20 7424 4963 standard CD-ROM. Media must be write - Fax +44 (0) 20 7424 4433 protected and contain only the file required Email [email protected] terms and conditions
• Advertising orders are subject to written confirmation and will only be accepted on condition that the advertiser warrants that the advertisements supplied do not contravene the Trade Description Act 1968, the Race Relations Act 1968 or the ABPI Code of Practice/FDA Guidelines.
• Accounts are strictly net and are subject to satisfactory reference.
• All invoices must be settled within 30 days of receipt.
• All copy is subject to the approval of the publishers. The publishers reserve the right to reject any advertisement not of direct interest to the readership or not in keeping with the scientific and ethical standards of the publication.
• Cancellations must be received in writing no later than six weeks before publication date. Advertisers failing to comply with these requirements will be liable for payment of the full space booked.
• If the advertiser cancels part of the series booking, all unearned discounts will be surcharged.
• If the copy instructions have not been received by the stated deadline, existing material may be repeated and the advertisers will be liable for payment of the full space booked.
• Advertiser’s material is held at the owner’s risk and should be insured by them against fire, loss or damage. Material will be held for twelve months and then destroyed unless return is requested.
• The publishers will not be liable for any loss occasioned by the failure of any advertisement to appear, nor do they accept liability for printer’s errors, although every care is taken to avoid mistakes.
• All freight and import charges incurred in sending material for publication and all costs incurred because of failure to comply with mechanical specifications will be charged to the advertiser.
• The advertiser will indemnify and protect the publishers from any claims or actions against them arising from unauthorised, inaccurate or libellous statements appearing in advertising material. Neurology
display advertising information
Since its launch in March 2002, The Lancet Neurology has already built an display advertising rates impressive reputation for its outstanding review content, becoming a frequency cost must-read journal for neurologists. It is this great reputation and high double page spread x1 month £2,005 profile which has now allowedThe Lancet Neurology to extend its scope to x3 month £1,856 x6 month £1,790 include original primary research for the first time from its October 2005 x12 month £1,485 issue. full page four colour x1 month £1,432
x3 month £1,326
However, in addition to publishing the cream of new research in the field,The x6 month £1,220 Lancet Neurology will continue to provide neurology specialists with clear and x12 month £1,061 concise reviews examining the most important recent advances with the greatest half page four colour x1 month £902 and most immediate impact on clinical practice. The Lancet’s global reporting x3 month £835 x6 month £770 capabilities ensure that The Lancet Neurology provides the most important and x12 month £669 current international news from this vast specialty; its two news sections, ‘Newsdesk’ and ‘Media Watch’ ensure that it responds rapidly to international special positions developments in neurology with great precision. outside back cover +20% inside front cover +15% The Lancet Neurology is the first place neurologists look when researching inside back cover +10% respected opinions, news and reviews or being updated on the latest in clinical first right-hand page +10% trials. It is also the perfect place to advertise your neurology career opportunities and services. discounts agency discount 10%
The Website circulation
Combining print advertising with electronic advertising opportunities on The Worldwide – 4,492 BPa DEC 2007 Lancet Neurology website provides advertisers with access to a vast new Split runs available on request audience. The Lancet Neurology website contains the latest table of contents, The Lancet Neurology is published monthly abstracts, accepted papers, instructions for authors and more: All bookings are subject to The Lancetconditions of www.thelancet.com/journals/laneur acceptance. Neurology
display advertising specifications
Advertising copy must be supplied digitally to the specifications below. mechanical data (all sizes in mm) size depth width
type area digital specifications supplying files full page 260 186 • Our preferred method of supply is as a PDF double page spread 260 400 created using Acrobat Distiller Version 5.0. • If supplying files on disc, please use industry standard CD-ROM. Media must be write - trim marks • PDF files to be supplied as composite CMYK. protected and contain only the file required whole page 282 210 • Files must be supplied as single pages. for each advertisement. double page spread 282 420 • Pages must be created to include bleed when required. • If a disc is being supplied it should be clearly bleed labelled with identification information • Crop marks must be outside the bleed area. A whole page 292 220 indicating client, headline, journal, issue 3mm offset is recommended. and originator’s details. double page spread 292 430 • Files must contain all images in high-resolution, • Files may be transmitted via ISDN, with prior CMYK format and have all fonts embedded. arrangement: +44 (0)20 7831 0389. flightchecking • An email confirming the sending of any digital • All files must be run through an agreed advert should be sent prior to transmission flightchecking application before transmission, and should contain the identification to ensure file and colour integrity. information as specified. (The flightchecker must ensure the following: Acrobat 3.0 compatibility. Image resolution 300 dpi (min). All fonts embedded. Colour hard copy proofs is CMYK). • All digital files submitted must be accompanied by a proof. We require 100% of final size, • Content of digital files must be verified before customer approved colour contract proofs. transmission and all relevant graphics and fonts must be included. The file content • Acceptable proofs are: Fuji First Proof, Scitex remains the responsibility of the sender. Iris, Imation Rainbow, Kodak Approval, DuPont Digital Cromalin.
• The Lancet cannot accept responsibility for colour reproduction if one of the above colour proofs is not supplied. contact For further information, bookings and to send artwork, please contact: Martin Sibson Tel +44 (0) 20 7424 4963 Fax +44 (0) 20 7424 4433 Email [email protected] Infectious Diseases
why advertise in the lancet infectious diseases?
display advertising rates frequency cost The Lancet Infectious Diseases provides ID specialists with all the double page spread x1 month £2,005 information that they need in a clear, concise and readable format. x3 month £1,856
x6 month £1,790
Each month The Lancet Infectious Diseases reviews the most recent research, x12 month £1,485 highlighting those advances with the greatest and most immediate impact on full page four colour x1 month £1,432 clinical practice. The Lancet’s global reporting capabilities ensures that The x3 month £1,326 Lancet Infectious Diseases provides the most important and current international x6 month £1,220 news from this vast specialty. . x12 month £1,061 half page four colour x1 month £902
For our advertisers, this perfect-bound, high-profile journal provides an x3 month £835 excellent platform from which to advertise. In print and online The Lancet x6 month £770 Infectious Diseases provides you, our advertisers, with a first class media solution x12 month £669 which rivals anything available in medical publishing. The Lancet Infectious special positions Diseases is a must-read for ID specialists worldwide. outside back cover +50% inside front cover +25% The Website inside back cover +25% Combining print advertising with electronic advertising opportunities on The first right-hand page +20%
Lancet Infectious Diseases website provides advertisers with access to a vast new first double-page spread +20% audience. The Lancet Infectious Diseases website contains the latest table of discounts contents, abstracts, accepted papers, instructions for authors and more: www.thelancet.com/journals/laninf agency discount 10% CIRCULATION
Worldwide – 1,650 BPA DEC 2007
Split runs available on request
The Lancet Infectious Diseases is published monthly.
All bookings are subject to The Lancet conditions of acceptance. Infectious Diseases
display advertising specifications
Advertising copy must be supplied digitally to the specifications below. mechanical data (all sizes in mm) size depth width digital specifications supplying files type area • Our preferred method of supply is as a PDF • If supplying files on disc, please use industry full page 260 186 created using Acrobat Distiller Version 5.0. standard CD-ROM. Media must be write - double page spread 260 400 protected and contain only the file required • PDF files to be supplied as composite CMYK. for each advertisement. trim marks • Files must be supplied as single pages. whole page 282 210 • If a disc is being supplied it should be clearly • Pages must be created to include bleed when labelled with identification information double page spread 282 420 required. indicating client, headline, journal, issue bleed and originator’s details. • Crop marks must be outside the bleed area. A whole page 292 220 3mm offset is recommended. • Files may be transmitted via ISDN, with prior arrangement: +44 (0)20 7831 0389. double page spread 292 430 • Files must contain all images in high-resolution, CMYK format and have all fonts embedded. • An email confirming the sending of any digital advert should be sent prior to transmission and should contain the identification information as specified.
hard copy proofs flightchecking • All digital files submitted must be accompanied • All files must be run through an agreed flight- by a proof. We require 100% of final size, checking application before transmission, customer approved colour contract proofs. to ensure file and colour integrity. • Acceptable proofs are: Fuji First Proof, Scitex (The flightchecker must ensure the following: Iris, Imation Rainbow, Kodak Approval, Acrobat 3.0 compatibility. Image resolution DuPont Digital Cromalin. 300 dpi (min). All fonts embedded. Colour is CMYK). • The Lancet cannot accept responsibility for colour reproduction if one of the above colour • Content of digital files must be verified before contact proofs is not supplied. transmission and all relevant graphics and For further information, bookings fonts must be included. The file content and to send artwork, please contact: remains the responsibility of the sender. Martin Sibson Tel +44 (0) 20 7424 4963 Fax +44 (0) 20 7424 4433 Email [email protected] Oncology
why advertise in the lancet oncology?
The aim of The Lancet Oncology is to publish interesting and informative display advertising rates research on any topic connected with oncology. The journal’s great frequency cost reputation and high profile allowed it to extend into the field of primary double page spread x1 month £2,920 four colour x3 month £2,844 research from May 2005. x6 month £2,775 x12 month £2,699
Published monthly The Lancet Oncology provides oncology specialists with full page four colour x1 month £1,839 insightful editorial comment and opinion pieces from influential figures.The x3 month £1,763 x6 month £1,693 Lancet Oncology’s excellent reputation ensures that we can afford to publish x12 month £1,617 only the best reviews and research on topics spanning all oncology related full page mono pi only £624 fields. We are therefore viewed as a must-read journal by clinicians, laboratory half page mono pi only £364 scientists and policy makers who value the far-reaching content to help guide UK only £1,275 their decision making. special positions outside back cover +50% Advertising in The Lancet Oncology will ensure that your message reaches inside front cover +25% around 4,500 respected oncology professionals including clinicians specialising in inside back cover +10% chemotherapy, radiotherapy and surgery, care givers and students. first right-hand page +20%
For our advertisers, this perfect-bound, full colour journal provides the ideal discounts platform to advertise your oncology career opportunities and services to a agency discount 10% targeted audience of around 4,500 oncologists worldwide. split-runs available for advertisers; UK/Europe/USA/ The Website ROW
Combining print advertising with electronic advertising opportunities on The circulation
Lancet Oncology website provides advertisers with access to a vast new worldwide – 1691 bpa Dec 2007 audience. The website also contains the latest table of contents, abstracts, The Lancet Oncology is published monthly. accepted papers, instructions for authors and more: www.thelancet.com/journals/lanonc All bookings are subject to The Lancet conditions of acceptance. Oncology
display advertising specifications
Advertising copy must be supplied digitally to the specificationsbelow. mechanical data (all sizes in mm) size depth width digital specifications • If supplying files on disc, please use industry type area standard CD-ROM. Media must be write • Our preferred method of supply is as a PDF full page 260 186 -protected and contain only the file required created using Acrobat Distiller Version 5.0. double page spread 260 400 for each advertisement. • PDF files to be supplied as composite CMYK. trim marks • Files must be supplied as single pages. • If a disc is being supplied it should be clearly whole page 282 210 labelled with identification information • Pages must be created to include bleed when double page spread 282 420 indicating client, headline, journal, issue and required. originator’s details. bleed • Crop marks must be outside the bleed area. A • Files may be transmitted via ISDN, with prior whole page 292 220 3mm offset is recommended. arrangement: +44 (0)20 7831 0389. double page spread 292 430 • Files must contain all images in high • An email confirming the sending of any digital resolution,CMYK format and have all fonts advert should be sent prior to transmission embedded. and should contain the identification information as specified.
flightchecking hard copy proofs • All digital files submitted must be accompanied • All files must be run through an agreed by a proof. We require 100% of final size, flightchecking application before transmission, customer approved colour contract proofs. to ensure file and colour integrity. • Acceptable proofs are: Fuji First Proof, Scitex (The flightchecker must ensure the following: Iris, Imation Rainbow, Kodak Approval, Acrobat 3.0 compatibility. Image resolution DuPont Digital Cromalin. 300 dpi (min). All fonts embedded. Colour is CMYK). • The Lancet cannot accept responsibility for colour reproduction if one of the above colour • Content of digital files must be verified before proofs is not supplied. transmission and all relevant graphics and contact fonts must be included. The file content remains the responsibility of the sender. For further information, bookings and to send artwork, please contact: supplying files Sarah Cahill Tel +44 (0) 207 424 4538 Fax +44 (0)207 424 4538 Email [email protected]