newsletternewsletter Volume 1 ■ Number 41 ■ DecemberApril 2003 2003
Welcome In this Issue FEATURES Dear Colleagues, Scholarly Publishing: 12 Observations on the In the transition from the print to the electronic world, technology has Current Situation and Challenges for descended upon the library like a tsunami. Librarians have labored long the Future ...... 2-3 and hard to create and be steered by a clear sense of mission in this new age, rather than simply being swept along by the technological wave. Library Vision of the Future: University of Rochester Libraries — There have been enormous challenges in understanding the potential of Geoff Adams the new technology and how to harness it to a needs-driven environment. Focusing on Users, Hiding Technology ...... 4 Fundamental questions have even been raised about the very value of traditional libraries in this The Future of Librarianship: A View From a new environment, and librarians continue to wrestle with what their future role in the scientific and School of Library and Information Science ...... 5-6 academic communities will be. Libraries Look to the Future: As a member of these communities Elsevier is equally affected. This highly dynamic environment Place and Space, Physical and Virtual, presents both great challenges and great opportunities. In the course of the last few years we have Where are Libraries Headed? ...... 7 seen production, pricing and packaging models from the print journal world change out of all recognition to accommodate the needs of the new digital environment. We have seen the emergence of e-publishing CENTER OF ATTENTION environments such as PUBMED, JSTOR, and most recently the Open Access movement. This is a future How to Support your Authors: in which Elsevier must also continue to change if it is to be relevant to the communities that it will serve. New Library Connect Pamphlet Available...... 8
Although these are challenging times, the future is by no means bleak. Thought leaders and innovators Librarians Speak Up ...... 8-9 have emerged who are rapidly advancing our understanding of the new nature of libraries and the role of technology in their future. It has been a personal pleasure and a privilege to have worked with Additional Resources ...... 9 many of them in the Strategic Partners Program. COMMUNITY CONNECTIONS In this issue of Library Connect you will find a sampling of some of the progressive views currently Success Stories From the Field: being advanced within the library community. We hear from librarians on how they are preparing Korea and United Arab Emirates ...... 10-11 their libraries for the future, from an information science professor on her thoughts about the future of the profession, from the University of Rochester on their vision of the future and from Endeavor on Ask UCD (User Centered Design Group)...... 11 their linking technologies. I sincerely trust you enjoy reading these perspectives as much as I have. Austrian University Receives Usability Review ...... 11
Kind regards, 5 Quick Questions...... 12
Elsevier Foundation Update ...... 12 BEHIND THE SCENES Geoff Adams, Director, IT Solutions, Elsevier, New York Emerging Technologies Advance Libraries Into the Future ...... 13 ON THE ROAD Library Connect Editorial Team Library Connect in Brazil, Canada, Germany, JENNIFER ARCUNI KAREN HUNTER NANCY STEVENSON India, Italy, Norway, South Africa & US ...... 14-15 Events Marketing Manager, Senior VP Strategy, New York, NY, Senior Manager, Brand Development, Account Development, USA New York, NY, USA Amsterdam, The Netherlands BACK COVER CHRYSANNE LOWE BEE LAN SWEE Upcoming Events ...... 16 JONATHAN ATKINSON VP Account Development & Communications & Channel Senior Marketing Manager, Social Channel Marketing, Marketing Manager, Account Library Connect at ALA Midwinter...... 16 & Behavioral Sciences, Oxford, UK San Diego, CA, USA Development, Singapore
DIANE BARTOLI DAVIESS MENEFEE JOHN TAGLER Live, Online Trainings with Elsevier Director of Marketing, Director, Library Relations, VP Account Development & and WebEx ...... 16 ePeriodicals, Health Sciences, Columbus, OH, USA Library Marketing, Philadelphia, PA, USA New York, NY, USA CHRIS PRINGLE DARIA DECOOMAN Publisher, Social & Behavioral Managing Editor Account Development & Channel Sciences, Oxford, UK CHARLOTTE DEWHURST Marketing Manager, Senior Account Development San Diego, CA, USA AMANDA SPITERI & Channel Marketing Manager, Marketing Director, ScienceDirect San Diego, CA, USA Library Connect Editorial Office PENNY EMKE & Bibliographic Databases, Marketing Communication Manager, Amsterdam, The Netherlands ELSEVIER Endeavor, Des Plaines, IL, USA 525 B Street, Suite 1900 San Diego, CA 92101, USA The Library Connect newsletter is published four times a year by Elsevier Inc. The editoral team comprises representatives from across Elsevier. Library Connect includes contributions from Elsevier staff, librarians and other industry professionals. The opinions Phone: +1-619-699-6379 and +1-619-699-6380 expressed in Library Connect are not necessarily those of the editorial team or the publisher. [email protected] ELSEVIER T cooperation represent opportunitiesfordiscussion,negotiationand held inAmsterdamthisMay. Ithinkmanyoftheseobservations and publishers—atanSTMconferenceonuniversalaccess Information; andanumberofspeakers—academics, Ann OkersonofYale; CliffordLynch ofthe Information and Library on (Council Marcum ofCLIR ideas I’veheardthisyearinpresentationsgivenbyDeanna the currentsituationand In thisarticleIwanttomakeanumberofobservationsabout we findalessthanobviousmessageinthecrystalball. when welookatwhereshouldbeplacingourstrategicbets only atwo-to-threeyearview. Theworldisnotasclear, and five-year horizons.Today weoftentalkof“strategicplans”with when itwasstillreasonabletotalkaboutlong-termplansand or prioritiesforanumberofyears.Thosewerealsothedays were stillenormousandwehadfewquestionsaboutstrategy browsers smoothedtheprocesssomewhat.Butchallenges network. ThetaskbecameeasierastheInternetandWeb get ourjournalsintoelectronicformandestablishadistribution 1990s weknewwhathadtodo— place inthelastdecade.Inearly become amuchmorecomplicated The worldofscholarlypublishinghas Strategy, Elsevier, NewYork, USA Karen Hunter, SeniorVice President, Challenges fortheFuture Current Situationand 12 Observationsonthe Scholarly Publishing: poorest countries. provides freeaccesstoover600 titlesinover60oftheworld’s more thanninemillionactive, repeat,onlineusers.Elsevieralso either undersitelicenseoron apay-per-view basis.Elsevierhas T people hadtogogetaccess, onepersonperissueatatime. circulation, oftenonlyafewhundredcopiesinlibrariesto which Contrast thesituation10yearsago:annuallydecreasingpaper successful inbroadeningaccess. 2) Asacommunitywehavebeenspectacularly increasingly definitive. the definitiveedition has largelyreplicatedthepaperbutmanystill with thelowesteconomicopportunities.Scholarlye-content permanent access/preservationarchivingandaccessinnations needs. Thefocushasbeenonnewbusinessmodels,licensing, thatcontenttotheusercommunity’s on contentandfitting Our collectivefocushasbeenprincipallyon 1) We arestillveryearlyinthee-transformationprocess. 2 oday, desktopaccessisavailableto literallyallresearchers— Features between librariansandpublishers. although, infact,theelectronicisbecoming future challenges.Ialsowanttocredit Karen Hunter Coalition forNetworked access ratherthan see thepaperas librarians Resources); services suchasScirusorGoogle? how? Bysettingupanewsearchserviceorbyusingexisting the combineddatabasesofmemberpublishers.Andifso, have much more.RecentdiscussionswithinCrossRef,forexample, text inretrieval(i.e.,full-textsearching)hastobeexplored structured stillneedsimprovementandtheroleofunstructured readers. Thereisalongwaytogohere.Informationthat human readers,withoutadequatelyprovidingformachine Clifford Lynch hasmadethepointthatwearestillwritingfor information toimprovedataandtextmining. 4) Thereisaneedtorethinktheorganizationof Sciences, asreportedinthe or footballstadiums.AccordingtotheNationalAcademyof of educationisnotfr in Education isnotfreetostudentsandinformation on falseassumptions. 3) Thecurrentpreoccupationwith“freeaccess”rests legally makeitpossible. essential thatwebothtechnically enablethisinthefutureand reuse, correlation,reintegration intootherdatabases.”Itis agreements thatallowcomputation, extraction,derivation, little experienceindeveloping economicandlegalbusiness Let mesimplyquoteClifford Lynch here:“We reallyhavevery use ofalltypesinformation? 7) Howdoweenablethemanipulationand made toliberatetheinformationcurrentlylockedinbooks. for referenceworks,buttherearestillenormouseffortsto be well-structured, linkedinformation.Thisisbeginningtochange available forbooksismoreintheformofbookdumpsthan publishing isastonishing.Somuchofwhatcurrently The relativelylowproductivityofnonfictiononlinebook frombooks. non-journal information,particularly 6) Morecreativestrategiesarerequiredforunlocking key here. of largedatasetseither. Perhapsinstitutionalrepositoriesare are notnecessarilywellsuitedforthepermanentpreservation misnomer “self-archiving”—isnottheanswer. Butpublishers in thepast),askingauthortodoit—particularlyunder preserve (andIthinkithasneverhadaparticularlyhighpriority institutional repositories?Surely, ifthedataisimportantto are preserved?Isthis,asCliffordLynch hasargued,arolefor Who willholdthesedatasetsandwhomakesurethey with largedatasetsmoreoften. 5) We willallsoonfacetheneedtodeal funded byUSfederaltaxpayers. fewer than third ofallbasicresearch.GivenElsevier’s internationalbase, the USFederalGovernmentiscurrentlyfundingonlyabouta looked atwhethertoprovidefull-textsearchingacross 10% ofthearticleswepublisharebasedonresearch ee either—anymorethanfood,computers W all StreetJournal , May23,2003, support Features
8) Understanding where there is a need for digitized A speaker at the STM meeting said about large companies: “In a information and who needs it. large company, the whole infrastructure and culture acts like gravity, pulling you back to where you started from. You can never At the STM conference I mentioned above, one researcher noted reach escape velocity.” Could this be true of large institutions that 95% of the information he needs hasn’t been digitized yet. generally? Libraries and universities, for example? This has to be Deanna Marcum, formally of CLIR and now at the Library of resisted. It is essential that we all continue to innovate. Congress, is calling for massive, cooperative digitization efforts. But we need to understand what should have priority. My expectation is that this will be very discipline-specific, as will 12) Investing is much more difficult for publishers the development of tools for retrieval and manipulation of the today than even a decade ago. converted data. This is an area where I think that a publisher Coming full circle to one of my early points, it is hard to look much such as Elsevier, with the expertise in large-scale digitization beyond two-to-three years. Of course we do take on projects and projects and the deep pockets to undertake such large-scale new business initiatives that have longer investment requirements projects, might be able to develop new initiatives. But first we and where any return is years away. We have always done that need to understand better what is needed. — new journals typically took five-to-seven years to make a profit. The risk of such investments now, however, is greater because 9) We need to seek sustainable economic models the investments are larger and the world is changing much more based on value. quickly. We are betting in a very different environment, which is hard for a conservative publishing industry to adapt to, and Economists argue that those who value something must be the takes a culture change. I recall discussions in 1978 and 1979 ones who support it economically. Take the example of metadata. when a consultant we were using described what essentially is I heard recently that TV Guide makes more money than the now the Internet. We did take some early actions then to begin to three major TV stations combined. We are being urged to give adapt. In actuality though, the really big investments didn’t kick-in metadata away, discouraging investment in better metadata. until over a decade later — after going through such exciting What do you give away and what do you keep for enrichment distractions as CD-ROM. Perhaps the biggest challenge for us and development? There also needs to be a continued search now is to decide when to invest, on what and for whom. ■ for models that have economic sustainability.
This article is based on a presentation given by Karen Hunter 10) The balance between cooperation and at the NELINET Institute on Principles, Pricing and Money in June 2003. competition is not easy. 1 Jackson, J. (2003). Disruptive Technologies. Washington Technologies,17 (20). Libraries have had this problem for a long time. Do you cooperate in collection acquisition — or now, digitization efforts — and Elsevier Adopts COUNTER Code of Practice all wind up having the same thing? And, if so, is that bad? Will the competition be, as Deanna Marcum has suggested, In October, 2003, Elsevier signed a declaration of compliance of in “the ingeniousness with which individual libraries tailor ScienceDirect usage reports, with the international COUNTER resource access to the particular needs of their user Code of Practice (Release 1) which governs the recording and communities.” Ann Okerson has used the analogy of the exchange of online usage data and primarily focuses on journals airline loyalty programs, such as “Star Alliance,” to describe and databases. a new type of cooperation. Eefke Smit, member of the COUNTER Board of Directors and Publishers have the same problem. To what extent do they Managing Director of ScienceDirect and Bibliographic Databases cooperate and to what extent compete? Publishers have at Elsevier explained, “Participation in COUNTER and particularly, thrived on marketplace competition among researchers, compliance with its Release 1 Code of Practice, will help us to research institutions and their libraries, and among states further meet and understand librarian information needs. and nations. Competition among publishers has never been COUNTER facilitates providing librarians usage data in a way that greater than at present. While biased, I think the concern is most meaningful to them while providing us usage data we can about consolidation is misplaced. Does anyone think that either use to continually improve our products. What this comes down Ford or General Motors is having a monopolistic, easy time? to is better customer service and we are thrilled about it.’’ Peter Shepherd, COUNTER Project Director, commented, “We 11) “Disruptive technologies” and the importance are delighted that Elsevier is now providing usage reports that of continued innovation. comply with the Code of Practice. The company has been a founding member of the COUNTER initiative launched in 2002. I am intrigued by this concept. According to an article written The number of full text journals for which usage reports are earlier this year (and found via Google), “disruptive technologies” compliant will now increase strongly. These reports are a further are technologies that “not only create new industries, but indication of Elsevier’s commitment to improving industry standards 1 eventually change the world.” Wireless communication, 100 for online usage data. Librarians will welcome this news.” ■ years after its invention, is still disruptive — indeed, more than it was at its invention. Web browsers can also be cited. www.projectCounter.org
December 2003 LibraryConnect newsletter 3 | Features
Library Vision of the Future: University of Rochester Libraries — Focusing on Users, Hiding Technology
Melinda Stowe, Head, Systems Department, University of Rochester, New York and David Lindahl, Web Initiatives Manager, Library’s Digital Initiatives Unit, University of Rochester, New York
At the University of Rochester our vision is very much one of “user-focus.” We believe that a more in-depth knowledge of Apatrons will be essential to the future of the library. A number of trends observed in user groups stand out as the basis for current developments: first-year students enter the university setting with more and more experience in diverse technologies; advanced researchers are becoming more “expert” in the full Melinda Stowe David Lindahl range of electronic resources available to them; and the concept of sharing previously hidden materials is growing in popularity. The library of the future will also become In the Rush Rhees Library we are focusing on usability. Library staff are making it their business to learn the nature of our users’ “increasingly more integrated with previously work with electronic databases, the library catalog, institutional non-library related institutional technologies. repositories and other e-resources. By studying the techniques they employ to complete a task, such as locating articles ” relevant to their study topic, we can determine how to best offer Academic libraries have different levels of users: those who them the services they need. What we want to achieve is an know how to use databases and those who don’t. Libraries interface that’s really tailor-made for our users. Our usability either need multiple interfaces, matched to different skill sets, testing is showing us that such an interface should be intuitive or one interface accessible to users of all levels. A researcher and should help users make the right choices. should not need to understand how technology works or how the library functions in order to access the information most valuable to him/her. Our Digital Initiatives Unit looks to commercial A researcher should not need to understand websites for examples of easy-to-use search technologies. “how technology works or how the library Amazon and Google are prime examples of constantly evolving sites that will set the pace for academic research interfaces into functions in order to access the information the future. most valuable to him/her. Institutional repositories may also grow in importance in the next several years. A large initiative underway at Rochester aims ” to discover the nature of the researcher likely to use these local One of our key goals is to highlight what users can get to online versus what they can access in print. Aiming to determine how collections. A federally funded grant is currently being used to to best expose resources for the user’s needs, the library already study the anthropological nature of researchers who are sharing “hides” the technology terms from the user. Branded software and using “grey” literature such as technical reports, theses, is renamed in the vocabulary of the user, not of the librarian. We preprints, conference papers and bibliographies. Rochester is want to make sure what we’re presenting to the community is a collaborative partner in DSpace, an open source software clear. Usability testing is showing that even when we list subject initiative (developed jointly by MIT Libraries and Hewlett- area databases, new students don’t know which are appropriate Packard), enabling institutions to describe, manage and or good resources. They may choose the one listed first because preserve their digital works. they are used to relevancy ranking from commercial websites. The library of the future will also become increasingly more So, we are discovering how best to design navigation for users integrated with previously non-library related institutional and how to suggest best resources. technologies. The CoURses system, a Rochester-developed The big question we’re all asking is: “Will one-stop shopping— open-source software to integrate faculty course Web pages the opportunity for a single search box to accurately access all with related library materials, provides the library with an relevant library materials — emerge soon?” At the moment, opportunity to promote additional resources that students may we’re in the process of integrating federated search into our be interested in reviewing while obtaining course materials. library Web presence. The search is multidisciplinary in that The development of new technologies is a given. The library world freshmen can type in a search phrase and find all results that needs to keep inventing “bridging the gap” technologies, and at are relevant. Researchers can access multiple sources in Rochester we believe that we — the librarians — need to keep a single search, select one result, and view that result as an discovering the language of the user. ■ entryway to link-out to other related resources. Work is still ongoing to fine-tune available technologies and resources, but Penny Emke, Marketing Communication Manager, we believe that this goal is achievable in the near future. Endeavor Information Systems, Des Plaines, IL, USA ELSEVIER 4 Features
The Future of Librarianship: A View From a School of Library and Information Science
Library Connect interviews Toni Carbo, Professor, School of Information needs and make sure that information is Sciences, University of Pittsburgh, PA, USA and Editor, The International available in the decision-making process Information & Library Review for the healthcare providers, patients and families.
LC: How long have you been working as an LIS educator? Another major role is that of educator — we have always done this and it has Carbo: I have been working at the School of Information Sciences always involved more than just here since 1986, first as Dean and professor (1986 - 2002) and now bibliographic instruction. This role continues as a professor, but I consider myself as having been an educator to expand, and really helping people since I entered the field back in 1962. Too often we think of understand the value of information, how educators only as people working as members of faculties whereas to evaluate different information sources, almost everybody in our field is an educator to some extent. Toni Carbo and how to use resources will be key in LC: Of the changes that have taken place in recent years, which the future. would you highlight as being the most important? I think we also have a lot of educating to do in our institutions Carbo: Globalization through the Internet going back to the early about the future roles and about the value of what we are doing. 1990s has to be the biggest change and we still see the world The role of advocate is becoming increasingly important — shrinking due to the immediacy of information. The events of whether it is in the protection of civil liberties, the library budget September 11 have also had a major impact on many aspects, or the services required to meet users’ needs. including policy, such as the introduction of legislation leaning All of this is not to say that traditional roles are disappearing, heavily towards security protection, sometimes at the expense they are just changing. Selection of resources, evaluation and of civil liberties. This concerns me tremendously. organization, a service orientation — all of those things are Technological change now allows us to capture a photograph still essential. with a cell phone and new hand-held devices to capture and LC: If you were to change the title “Librarian,” what would you send over the Internet full motion video. The ability to create change it to? multimedia resources, to convey information and to communicate instantaneously will all have a big impact on communication and Carbo: I wouldn’t change it. I think we do need to pay more privacy. I think there will be societal implications that we haven’t attention to the words we use for others in the information field. looked at, at all yet. E-mail has already affected the way we One of the things that we deal with in our Information Ethics speak and write and instant messaging will change the way we class is the importance of the language we use, what we mean communicate with each other even more. by it, how other people interpret that. To me it does not make sense to call people “vendors,” for example. I think in many LC: Are these technologies beneficial to the profession? cases they are corporate partners or publishing partners. You Carbo: Yes, but they also present us with challenges in terms of could call librarians “distributors” or “cataloguers” which are protecting civil liberties and understanding cultural differences pieces of what we do, but not all of what we do. I think that by among other things. When dealing with people who come from an labeling someone with a title like “vendor” we are putting oral culture as opposed to a written culture, it may be helpful to people into “them and us” categories. have the option of using video, for example. I think we have a lot It’s interesting to me that as we are starting to develop digital of opportunities that we just haven’t tapped into yet. The critical multimedia resource collections what do we call them? “Digital point to remember is that technologies are only a set of tools. The libraries” — people understand what that means. I think we need tools get better and better but of course they are just a means to to make clearer how the scope of libraries and librarianship has an end. changed but as for the word, no — it is a wonderful word. Let’s LC: What opportunities do you see for Librarians to develop their have the respect for the whole profession and what it does and roles in the future? let’s use the word “librarian.” Carbo: Technology certainly allows us to tap into resources no LC: What are LIS schools doing to attract more people into matter where they are located, and to get out into the field where the profession? people are living and working to really understand what it is that Carbo: It’s harder these days — in a tight economy many people they need. We are seeing more librarians getting out of the are looking for careers to help them make money. Many of our workplace into areas where the users are, whether physically or specializations are still grossly underpaid. The cost of education electronically. In health care, librarians have been out there and tuition keeps going up. It’s hard to encourage people to take working as part of the team for some time, for example, going on time off and make an investment that may take years to repay. rounds with health care providers to identify their information Many people are not geographically mobile, so distance education
Continued on page 6
December 2003 LibraryConnect newsletter 5 | ELSEVIER essential thatstudentshave theseperspectives. company, ahospital,childcarecenter, orwhatever—it’s on thefiringline,whetherin alawlibrary, apublishing programs, weneedtopartnerwithotherswhoareoutthere environments forstudentsandfaculty. Intermsofthe ensure thatwecontinuetohaveinternational,multi-cultural need. Oneofthewaysweneedtokeepchangingis should bedoing,tryingtoanticipatewhatwearegoing to need tokeeplookingatwhatwearedoingand enough? HasitbeenfastNo,ofcoursenot,and we been herewehaveundergonecontinuouschange.Has it been Carbo: LC: (in both print information and catalogueresources,howtoindex,retrieve So, yesindeed,weteachpeoplehowtoorganizeinformation value ofinformation.Theyalsoneedtoknowthefundamentals. management skills,aswellareasrelatingtoeconomicsandthe what someofthebigissuesare,aboutculturaldifferencesand for theirlastjob”.Theyneedtoknowwhatourfieldisabout, Budd, “We don’t trainthemfortheirfirstjob,weeducate We Students alsoneedtohaveanunderstandingofthebigpicture. fundamental toproblem-solving. we reallyworkthroughthedecision-makingprocess,whichis information thatwedon’t happentolike?Ininformationethics with us;askingpeopleweknowwillagreediscarding Are wejustselectinginformationknowisgoingtoagree We are makingassumptionsandnotchallengingtheassumptions. So oftenwethinkaremakingadecisionwhenreally Areas likeinformationethicshelppeoplemakedecisions. to solveproblemsisoneoftheabsolutelykeyareas. of aclichébutverytrue)areimportant,tometheability ingness tocontinuelearning(“learninglearn”isabit is reallyfundamental.Communicationskills,curiosityandwill- (or aptitudes)—thecompletecompetencies.Thisdistinction Carbo: should leavetheprogramwith? LC: changed, andIthinkforthebetter. education, noquestionaboutthat.So,expectationshave than previously).There’s anincreaseddemandfordistance for theirdollarandanxioustogetfinancialaid(evenmoreso competition amongschoolsandtheyareinterestedinvalue Carbo: LC: Ph.D. students,aswellworkingtogainfundingforthem. websites andprintmaterials,goingouttorecruitthebest marketing ourprograms,payingmoreattentionto programs areextremelyimportant.We areaggressively Continued frompage5 6
are nottryingtotrainnarrowspecialists.To quoteRichard Will LISprogramschangetosupportfutureopportunities? What arethemostimportantskillsthatanLISstudent Have students’expectationschanged? are notaskingabouttheinformationthatwegathering. Features Change isourmiddlename!Inthe17yearsIhave It’s reallyknowledgeANDskillsattitudes Y es. Theyaremoreselective.knowthereis and digitalform),etc. Manager, Elsevier, SanDiego,CA,USA Charlotte Dewhurst,SeniorAccountDevelopment&ChannelMarketing www.aginternetwork.org countries thatarepartoftheinitiative.” and wehopethatitwillbecome avaluableresourceinthe where itismostneeded.Elsevier isproudtobepartofAGORA, excellent programsupporting developingcountriesinadiscipline value ithasprovidedtoresearchers, wefeltthatthiswouldbean Elsevier, commented,“GiventhesuccessofHINARIand developing countries.ArieJongejan,CEOScience&Technology, provides informationonbiomedicalresearchtoinstitutions in Internetwork AccesstoResearchInitiative(HINARI),which The inspirationfortheAGORAinitiativeisUNWHOHealth low-income countries,andinturn,toimprovefoodsecurity. quality andeffectivenessofagriculturalresearchtraining in The long-termgoaloftheAGORAprogramistoincrease countries withpercapitaannualincomeoflessthanUS$1000. will initiallyofferthesejournalsviatheInternetto69eligible and socialsciences,morethan180ofthemfromElsevier. AGORA key scientificjournalsintheagriculture,biological,environmental initiative willprovidefreeorverylowcostaccesstomorethan400 The AGORA(AccesstoGlobalOnlineResearchinAgriculture) to accessawealthofscientificinformation. allow students,researchersandacademicsindevelopingcountries Nations’ FoodandAgriculturalOrganization(FAO), whichwill sector organizations,signedanagreementwiththeUnited scientific publishers,UNagencies,andotherprivatepublic In October2003,Elsevier, incooperationwithagroupofinternational to theDevelopingWorld AGORA DeliversAgriculturalInformation Bridging theDigitalDivide: of community, theymaywellbebetter. that theyareworse,inmanyareas,suchasanappreciation there aresomethingsthatdifferent,doesn’t mean money thanwedo—takesomuchforgranted.So,yes, awful lotfrompeoplewhohavefewermaterialgoodsandless value indiscussionandprogressisanyless.We canlearnan they maynothavethetechnologicalskillsdoesn’t meantheir the discussionoflibraryandinformationservices.J (which Icall“mediacy”).However, manycountriesbringalotto very important,includingbasicliteracyandinformation sometimes thousandsofmiles.Digitaldivideissuesarevery, Internet. Inmanycountriesyou’retalkingabouthundredsand huge. We talkaboutthelastmilewithlinkingpeopleto Carbo: LC: cultural differences. countries, onfinancialresources,accesstothetechnology, Carbo: LC: Are thingsdifferentindevelopingcountries? Are thesechangeshappeningworldwide? Absolutely yes,theyvaryofcoursedependingon Y es, inmanyways,becausethechallengesareso ■ ust because Features
Libraries Look to the Future “Idea Store” reinterprets the library city can bring together public agencies and create a library meeting diverse Place and space, brick and click, physical patrons’ evolving needs. For example, and virtual, where are libraries headed? SJSU staff and faculty can conduct research while their children do This article gives a snapshot of reinvention homework at the library. success stories from around the world. We want to hear from you too! Please According to San José Public Library T Director Jane Light, the library will serve send us your suggestions of libraries deserving the spotlight for theeir visionary as a linchpin in the redevelopment of San embrace of the future. José’s downtown area. SJSU Library Dean Patricia Breivik Singapore public libraries prove remarked, “When you enter the building efficient and exciting The prototype Idea Store, Bow, London. Photo on the city side, you see the campus courtesy of London Borough of Tower Hamlets. greenery at the end of our atrium. This reminds us all that a college education is In May 2002, the first Idea Store opened only one step beyond your public library.” in the London borough of Tower Hamlets. Over the next few years the borough’s Cerritos Library celebrates experience residents will see their libraries transform into a total of seven Idea Stores and their librarians into Idea Supervisors. These progressive facilities offer classrooms and lecture space, adult Senkang Community Library — A “Lifestyle Library.” education workshops, homework clubs, Photo courtesy of Singapore National Library Board. study spaces, drop-in IT facilities, skills and career advice, cafés, art performance Seven years ago the Singapore National areas, exhibition space and childcare. Library Board received over $600 million And, yes, you can also find books and from the government for an eight-year magazines, as well as digital resources, Cerritos Library’s 21st Century Computer Center. development program to revamp its in an Idea Store. libraries. To better meet patrons’ changing Photo courtesy of Cerritos Library. interests, the NLB launched outside-the-box Dr. Martin Luther King, Jr. Library Opened in March 2002, Cerritos Library efforts including “lifestyle libraries.” unites city and university Nine of these libraries, featuring cafés wows visitors with its titanium-clad building, and, on occasion, live music, are located grounds graced by sculpture and fountains, in shopping centers. and themed interior spaces. The NLB also improved efficiency by Located in Cerritos, California, this public re-engineering library systems. Smart library serves 54,000 residents and offers labels, or radio-frequency identification 200 computer workstations, 1,200 laptop (RFID) tags, are used to facilitate processing ports, and a state-of-the-art computer lab. of materials — from 100% self-checkout A collection of 300,000 books complements and any-branch return, to routing, shelving, technical and digital resources. Throughout and overnight stock-taking. Other examples the library artworks — including some on include a do-it-yourself library where Left to right: SJSU Library Dean Patricia Breivik and San loan from the Smithsonian Institution — patrons register as new members via a José Public Library Director Jane Light. Photo courtesy delight patrons of all ages. kiosk, and connect real-time to an offsite of Dr. Martin Luther King, Jr. Library. librarian via a cybrarian service. Cerritos City Librarian Waynn Pearson A collaboration between the City of San noted, “By creating a user-centric library, Ngian Lek Choh, the NLB’s assistant we have substantially broadened our user chief executive of operations explained, José and San José State University in California, Dr. Martin Luther King, Jr. base. Everyone wants to be part of our “We believe in innovating our services success, to share in the experience. Cerritos to keep ahead of users’ needs. This is so Library offers a new take on the joint- use model. has created a fun, friendly, collaborative they use our services repeatedly to learning environment, where all our enrich their lives.” In 1996, Susan Hammer — then mayor visitors become stakeholders.” ■ of San José — and SJSU President For more information: Robert Caret decided to build a Daria DeCooman, Account Development & www.nlb.gov.sg/index.html cooperative library to serve town and www.ideastore.co.uk Channel Marketing Manager, Elsevier, www.newkinglibrary.org/home.htm gown constituencies. Opened in August http://cml.ci.cerritos.ca.us 2003, Dr. Martin Luther King, Jr. Library San Diego, CA, USA www.ci.cerritos.ca.us/library/library.html demonstrates that a state university and December 2003 LibraryConnect newsletter 7 | Center of Attention Let’s Stay Connected New Library Connect Pamphlet Available! Tell us how you would prefer to receive your copy of the How to Support Your Authors Library Connect newsletter. Librarians are a creative yet practical lot. From participating in the From Volume 2, Issue 1, 2004, the Library Connect ALA’s “Authors @ your library” program, to helping faculty create newsletter will be available in print and online in HTML Le-reserves, to maintaining databases of faculty research interests, Fand PDF. Take advantage of the pre-paid reply cards librarians worldwide are taking the initiative to support their authors. included with this issue to ensure that you continue to The new Library Connect pamphlet 15 Ways to Support Your receive your copy in the format you prefer. You can use the Authors is hot off the press. This free eight-page publication provides additional card to let us know of a change of address or snapshots of how libraries are going the extra mile to provide support. pass it to a colleague so they can request their own copy. This latest pamphlet is the third in our series of practical- Forthcoming issues of Library Connect will cover topics assistance pieces: such as e-learning, handhelds, federated searching, navigation, digital rights management, supplementary ■ 15 Ways to Promote Effective Use of Online Resources materials, usability and much more. We’ll continue to ■ How to get Published in LIS Journals: A Practical Guide feature contributions from librarians and industry professionals, and to keep you updated on our services for ■ 15 Ways to Support Your Authors librarians. If you haven’t yet looked at the If you decide that you do not want to continue to receive pamphlets, please take a peek. the Library Connect newsletter, simply complete the reply They feature success stories card attached or e-mail [email protected] and and best-practice examples we will remove you from our mailing list. highlighting libraries and We’d also appreciate your feedback – let us know which librarians. Your input on sections of the newsletter you enjoy and which you find future topics as well as least relevant. We also want to hear from you with ideas suggestions for libraries to for stories and issues we should be featuring in the showcase is much appreciated. coming year. If you would like one of the Library Connect team to call you to discuss an idea then please tick the relevant box on the reply card or e-mail us at If you need a quantity of printed copies please e-mail your [email protected]. request — including postal address — to [email protected]. PDFs are available at www.elsevier.com/locate/libraryconnect. We look forward to hearing from you soon. ■
Librarians Speak Up How are you preparing your library for the future?
“Much is online now “Over the last 20 years, "The library of the future is but the clicks have to technology has been a the one that we are build- work. It’s the user dominant force in ing now. As information experience that counts. reshaping the nature professionals selecting, All of us are of our work and in acquiring, organizing and collaborators in building how users utilize Saab disseminating knowledge, the digital library. The Medical Library (SML). we now deal with elec- first challenge we faced Hilda T. Nassar SML is making all its M. Alejandra Rojas tronic content, the Internet Andrew Waller, Serials was to obtain e-access. Director, Medical services and resources Vivallo, Periodicals and linking standards to Librarian, Collections There is a still Librarian, Saab Medical available online 24/7, Librarian, Library and make that knowledge Services, University of achallenge to Library, American seven days a week. Information Services, available online. New Calgary Library, sustainand build upon University of Beirut, We are digitizing to University of Chile, technologies and new AB, Canada whatwe have but now Beirut, Lebanon preserve SML’s Santiago, Chile modes of access have we also need to be able historically valuable meant changes across to fulfill our users’ documents and we are our institution and expectations. We don’t introducing increasingly we work in want users to go down downloading to interdisciplinary teams. a road of clicks to hand-helds.” Most importantly, and to disappointment.” achieve our mission, we listen to our users to ensure that we respond to their needs with 8 innovative solutions." Center of Attention Additional Resources: The Future of the Library and Scholarly Publishing BOOKS Marcondes, C. H. & Sayão, L. F. (2003, June-December). Brazilian digital library of theses and dissertations. The International Abel, R. E. & Newlin, L. W. et al. (2001). Scholarly Publishing: Information & Library Review, 35(2-4), 265-279. Books, journals, publishers, and libraries in the twentieth http://www.sciencedirect.com century. Hoboken, NJ: John Wiley & Sons. Marcum, D. (2003, September). Requirements for the future digital Block, M. (Ed.). (2003). Net Effects: How librarians can manage library. The Journal of Academic Librarianship, 29(5), 276-279. the unintended consequences of the internet. Medford, NJ: http://www.sciencedirect.com Information Today, Inc. Okerson, A. (2003, September). Asteroids, Moore's Law, and the Case, D. (2003). Looking for Information: A survey of research Star Alliance. The Journal of Academic Librarianship, 19(5), 280-285. on information seeking, needs, and behavior. San Diego, CA: http://www.sciencedirect.com Academic Press. Prinsen, J. G. B. (2003). Leaders’ visions on the library of the future: Hernon, P. & Powell, R. R. et al. (2003). The Next Library A short impression. 8th International Summer School on the Leadership: Attributes of Academic and Public Library Directors. Digital Library. Westport, CT: Libraries Unlimited. http://www.ticer.nl/summer03/publicat/course1.htm Miller, W. (Ed.). (2003). Joint-Use Libraries. Binghamton, NY: Zhu, Q. (2003, June-December). China Academic Library and The Haworth Press. Information System: Current situation and future development. Sapp, G. (2002). A Brief History of the Future of Libraries: The International Information & Library Review, 35(2-4), 399-405. An annotated bibliography. Lanham, MD: Scarecrow Press. http://www.sciencedirect.com ARTICLES WEBSITES Awasom, I. (2003, June-December). Digital libraries in the central ebrary Library Center African sub-region: A case study of Cameroon. The International http://librarycenter.ebrary.com Information & Library Review, 35(2-4), 149-155. Elsevier LIS Journals http://www.sciencedirect.com http://www.ElsevierSocialSciences.com/LIS Kratz, C. (2003, February). Transforming the delivery of service: Libraries for the Future The joint-use library as information commons. CARL News, http://www.lff.org 64(2). http://www.ala.org Library Futures Quarterly Lynch, C. (2003, September). Digital library opportunities. http://www.libraryfutures.com The Journal of Academic Librarianship, 19 (5), 286-289. http://www.sciencedirect.com
“It is increasingly taken “I have so many things “The future of libraries for granted that anytime, to consider: library lies in providing users anywhere access should systems, information anytime, anywhere be the norm. At the accessibility, space in access to digital campus level, most the library, information information. Preparing institutions, including literacy education, staff involves keeping UBC, have realized that training, library finance, up-to-date technologically identity management is etc. Users love the Dr. S. Venkadesan to achieve this and training G.W. Brian Owen Midori Ichiko critical in a networked Internet and Google Librarian, JRD Tata our staff constantly in Systems Manager, Manager, Public Services, environment and single very much. Once they Memorial Library, Indian efficient and effective University of British Hiyoshi Media Center, sign-on or campus wide acquire convenient and Institute of Science, use of new resources. Columbia Library Systems Keio University, log-in systems are being easy ways, they seek Bangalore, India Most importantly, users Division, Vancouver, BC, implemented. Standards Yokohama, Japan more and more accessible need to be familiarized Canada based solutions such and useful things and with new modes of as Shibboleth that will forget to evaluate them access to the world of interoperate with these before using them. We digital information. In local authentication are preparing several these tasks, publishers facilities are being kinds of channels and and librarians should seriously considered systems to impart what jointly strive to fulfill by many and will be they should do when the needs of the user of key importance in they use information.” community.” the future.”
9 | Community Connections
Success Story: Korea 1st Cheonan University KESLI Consortium holds a library website contest http://lib.cheonan.ac.kr Independent research has shown that good library website design 2nd Samsung Medical Center 1 http://www.smc.samsung.co.kr/library contributes significantly to efficient usage of online services. So, to promote efficient use of online resources, the Korea Electronic 3rd Hanyang University Ansan Campus Site License Initiative (KESLI) Consortium recently held a library http://information.hanyang.ac.kr website contest. The contest was sponsored by Elsevier and 4th Pohang University of Science and Technology helped build closer partnerships with librarians. http://www.postech.ac.kr/library Seventeen institutions responded to KESLI’s invitation for 5th Korea Research Institute for Human Settlements participation in May this year. Elsevier’s User Centered http://library.krihs.re.kr Design (UCD) Group determined a set of criteria for 6th Rural Development Administration evaluation of their websites based on the following qualities: WINNING WEBSITES http://lib.rda.go.kr ■ Consistency Help ■ Orientation and Navigation Online Resources ■ Page Layout ■ Hypertext/Linking 1st ■ Aesthetics and Graphics Place ■ Flexibility and Efficiency of Use ■ Match Between System and User Activities ■ Accessibility Members of the UCD team also lent their expertise by helping participating institutions review and upgrade their websites between June and August. A panel of judges, including representatives from KESLI and Elsevier’s Korean office, then selected the winners. Ms Young-Heui An, Serials Librarian at Cheonan University commented, “Thanks to the website contest, we had the chance to remake our library homepage into one that is really focused on our users. We hope that our new homepage will stir up our users’ interest in electronic journals and help them recognise that our library is very much awake and moving with the times Searches on Metadata to promote online resources.” The overall winner, BLISS (Baekseok Library Subject-specific content An award ceremony was held during the KESLI general meeting, Information Systems) at Choenan University September 18-19, 2003. The 280 librarians from 250 member offers clear links to online resources and institutions who attended the event had the opportunity to learn subject-specific content on its first page. Also more about the winning entries during a poster session. provided via the website are: searchable lists of Mr Jeong Hwan, Kim, KESLI team member said, online resources and providers (offering journals “Currently, the biggest challenges we face are how in A-Z and subject lists); individual journal links to increase the usage of more than 6,000 electronic giving detailed information of each journal’s journals available through the KESLI consortium, and access license; well-structured FAQs; and WAP how the librarians can effectively promote online and SMS services to end users via cellular phone. resources to their end users. In this light, the library website contest provided us with a great opportunity to promote electronic journals. Featuring the winning entries through the poster session was also an excellent idea as it allowed librarians to learn from one another.” The success of the library website contest has prompted many calls for it to become an annual event. ■
1 15 Ways to Promote Effective Use of Online Resources, Representatives from the six winning teams Library Connect, Volume 1, Issue 1 after the award presentation.
Bee Lan Swee, Communications & Channel Marketing Manager, Elsevier, Singapore and Soon Kim, Account Development Manager, Elsevier, South Korea
ELSEVIER Left to right: Myunghee Oh and Jae Ro Park from 10 Samsung Medical Center, receiving their prize. Community Connections
Austrian University Library Success Story: United Arab Emirates Receives Usability Review CD-ROMs increase awareness and usage of online journals In May 2003 members of Elsevier’s User Centered Design The UAE University is the oldest and most prestigious university Group completed a usability review of the Universitätsbibliothek in the United Arab Emirates. In January 2003, it moved to Innsbruck website at http://ub.uibk.ac.at/. Dr Heinz Hauffe, the electronic-only access and now has over 3,200 full-text journals Library’s Deputy Director, gave Library Connect his feedback available online. on how it went. Dr. Husam, Dean of University Libraries commented, “The UAEU “All in all we found the website review very helpful. The report Library’s decision to cancel print journals and subscribe to a identified positive and negative factors influencing the usability of larger number of electronic journals was a strategic decision to our website. Potential usability problems were rated very clearly meet our users’ expectations of unrestricted, convenient and as High, Medium or Low and positive comments were indicated remote access, in addition to having them benefit from the by a ’+‘ symbol. Findings were listed under the following powerful searching tools and features that the printed journal headings: consistency; orientation and navigation; page layout; could not offer.” hypertext/linking; aesthetics and graphics; flexibility and efficiency of use; match between system and user activities; In order to ensure a smooth and accessibility and help. transition from print to electronic format, the At the library we were very happy to see that many items such as university has deployed consistency were rated positively. Only a few items received a impressive marketing ’High‘ rating with regard to potential usability problems, for actions including print and example, a missing navigation bar or a missing logo on header electronic newsletters as pages. Some of the review’s recommendations will be implemented within the scope of a joint project involving the websites of the University and the library. However, due to organizational circumstances some proposals cannot be fulfilled. For example, limited manpower means that it is not possible to provide a direct Left to right (top): Widad Eljaly, Training link from the OPAC to the full text of a journal. In some cases, Coordinator; Olivier Diesnis, Elsevier Account the responsibility for carrying out suggested improvements Development Manager; Dr. Husam Mohamed lies elsewhere in the organization and in those cases we have Sutlan Al Ulama, Dean of the University forwarded the recommendations.” ■ Libraries; Salim Al Haj, Assistant Librarian; Mr Walid Haj Ali. Left to right (bottom): Mary Kay Students using the CD-ROMs find Rathke, Assistant Head of Public Services and Sandra Grijzenhout, Account Development Manager, Elsevier, Amsterdam links to resources, tutorials and Mr Ali Dualeh Abdulla, Head of Public Services. online help. well as subject-specific workshops. More recently, business card sized CD-ROMs promoting MBA research resources were Don’t forget to drop us a line at distributed to students. In addition to providing comprehensive [email protected] with links to available online resources, they also contain tutorials your usability questions. Chris Jasek on how to make the best use of databases and provide general from our User Centered Design information on library staff and services. Group will answer them for you. Mr Ali D. Abdulla, Head of Public Services, explained, “As LC: Given that some library administrators are telling employees to ScienceDirect and other e-journal packages were made available, take e-mail addresses off Web pages to avoid spam, what would the University Libraries’ Deanship launched targeted marketing you advise with regard to the provision of staff and faculty contact activities to raise users’ awareness of what is offered and stimulate information, including e-mail addresses, on library Web pages? the use of these resources by providing assistance in the Jasek: Obviously, providing contact information is extremely reorientation of faculty and students accessing this information important. Users need to know who to contact if they have from their offices and homes.” ■ a question or problem. An alternative to providing “mailto” links is to provide a form that users can complete. When the Olivier Diesnis, Account Development Manager, Elsevier, Amsterdam form is submitted an e-mail is sent to the appropriate party behind the scenes by using a script. Keep the form very simple by only asking for the user's name, e-mail address, subject and Elsevier Design Partner Program question or problem. We value your feedback about our products. With your input we know we can make our products easy to use and useful The form approach isn't as usable as a standard e-mail in your daily work. That's why we created the Design Partner link, but it may help reduce spam. You might want to program. We'd like you to be our partner as we continue to read about additional strategies to help reduce spam at enhance existing products and create new ones. More www.wilsonweb.com/wmt8/spambot_hiding.htm. However, information at: do be aware that all of these approaches have usability http://dpartner.reed-elsevier.com/ucdDPartner.asp drawbacks and make it more difficult for users to contact you. ■ December 2003 LibraryConnect newsletter 11 | ELSEVIER T world. Whoknows,youmightevenreadabookortwo? opportunities tomeetlike-mindedfolkandcommunicatewiththerestof somewhere safetoread,workandsometimessleep.Itprovidesexcellent to study!Thelibraryisalsoaplacewhereyoucanescapethepressuresoflife, influence; wemustalwaysfightfor freedomofallinformation. to usetheInternet.We willalsoneedtomaintainourvigilanceagainstpolitical information, toreadandlearn; whetheritbeteaching/helpingpeopletoreador the otherendofmarket,wemust stillencouragebothyoungandoldtoseek for allmannerofinformationincorporatespheres,futuristsand strategists.At indemnification insurancefortheinformationweprovide,andwe’llbecome responsible skills. Atoneendoftheinformationmarket,we’llbeincreasinglyconcerned with want thenisthemustybooksmell—andI’msurethatwillbepossible too. with stickyfingers,orreaditinthebathatbeach,I’llbehappy. AllIwill what willbedevelopedovertime?Aslongaswecandropit,touch thescreen story isnotgoingtobequitethesamewithaflatscreen,butthen whoknows look andfeelofprintiscompletelydifferent.Sittingdownwithchildren toreada books, ourprivatecollectionsofoldandnewbookswillremainin print.Thesmell, as hardwecan.I’mnotgivingupmyowncollectionathome. Our childhood For smallandpersonalcollectionsIthinkwewillbehangingontoourprintcopies print collectionswillstarttobestoredassharedfacilitiesincentrallocations. replace ourprintcollectionwithequivalentelectronicresourcesyet.Whenwecan, For largeuniversityandstatelibrariesthesameasithasalwaysbeen.We can’t reduces, willplaceenormouspressuresonpubliclibraries. that demandforface-to-facecontact,asthepopulationagesandsocialcontact virtual referenceservicesandmoreintegrationofinformationsources.Ibelieve online education,whichinturnwillincreasedemandforlinkingtechnologies, Student demandanduniversitypressurewillincreasetheamountofdistance/ really makeadifference. more andinformation.MakingbetteruseofmobilephonesPDAswill University studentsarebecomingmoretechnology-savvyandwantaccessto partnerships withpublishers. only waythisisgoingtohappenbyopeningupnegotiationsanddeveloping don’t havealltheelectronicresourcesweneedavailableforpurchase.The The otherkeyissueiscollectiondevelopmentinelectronicformat.We still cost 30%morein2002thanitdid1999. librarian whodescribedthedropincurrencythere.Thismeantaforeignjournal I thoughtAustralianlibrarieswerebadlyoffuntilspokerecentlytoanIndonesian stability offoreignexchangeratestoensuretheycanmaintaintheircollections. are producedintheywillcostmoney. Manylibrariansaredependentonthe saving despitewhatmanyofourclientsthink!Nomatterformatresources The eternalkeyissueisfunding.Electronicresourceshavenotmeantahugecost Curtin UniversityofTechnology, Perth,Australia Librarian, Alison Sutherland,BibliographicServices 5 QuickQuestions-TheFutureoftheLibrary Hui LingGoh,Account DevelopmentManager, Elsevier, Singapore We 12 5. 4. 3. 2. 1. he sameasalways—anescapefromfriends,enemies,relations,whiletrying
will needtokeepupourtechnicalskills,aswellmaintaining interpersonal What isthefutureofprintcollections? virtual libraryexpands? What rolewillthephysicallibraryspaceplayas changing, andwhatwilltheimpactsbeforyourlibrary? How doyouseeyourlibrary’s patronsorcommunity What doyouseeasthekeyissuesforlibraryoffuture? How doyouthinkthejoboflibrarianmightchangeor develop? Community Connections ■ ■ ■ October 2003. the followingnewgrantsin The ElsevierFoundationawarded New GrantsforLibraryProjects Elsevier FoundationUpdate funding applications, visitwww.elsevierfoundation.org For furtherinformationaboutprogram areasand ■ ■ ■ ■ faculty inthisprogram. scholarship andresearchamongstudents will provideaccesstoScienceDirectsupport Science, andScholarlyCommunication.Thegrant to supportitsprogramofDiversity, Women in Dominican UniversityofCalifornia,USA—$18,000 medical bookstotheGhanaBookTrust. T universities andresourcecentersin books toselected higher educationand grant willprovide4,700 in GhanaandTanzania. The academics andprofessionals learning needsofstudents, — $25,000tosupportthe and SabreFoundation,USA Book AidInternational,UK care andadvancesinbiomedical research. link librarianinformationservices toimprovedhealth The Endowmentwillfundresearch initiativesthat research knowledgebaseofhealthsciencelibrarians. funding forresearchaimedatexpandingthe Lindbergh FellowshipEndowment,providing Medical LibraryAssociation,USA—$25,000forthe rooms acrossthecity’s mostpopulous borough. children inhospitalclinics,wardsandwaiting storytellers readingaloudto2,000-4,000sick Program. Fundingwillsupportvolunteer expand itsvolunteer-led HospitalStorytelling Brooklyn PublicLibrary, NY, USA—$11,500to and economicdevelopmentinVietnam. libraries, andmorebroadly, supportingeducation students andorganizationsseekingtodevelop providing educationandtrainingtolibraryschool Computer Center. Thelibraryisacentralresource V V General SciencesLibrary, HoChiMinhCity, and CD-ROMstotheglobalcommunity. make availableawealthofbooks,articles,charts position toexpandinformationresourcesand service. Thisgrantwillfundapart-timelibrarian $25,000 toexpandthehighlyutilizedStopPain.org Care, BethIsraelMedicalCenter, NewYork, USA— Resource CenterforPainMedicineandPalliative anzania, and15,000education ietnam) —$25,000toupgradetheOpenAccess ietnam, (formerlytheNationalLibraryofSouth hospitals, medical Ghana and ■ Behind the Scenes
Behind the Scenes: Emerging Technologies Advance Libraries Into the Future Library Connect interviews Endeavor’s Harry Access Protocol), XML (Extensible Markup LC: Are there consistent standards across Samuels, LinkFinderPlus Product Manager Language) gateways, HSE (HTTP Search all of the technologies available? Engine) connectors and Z39.50. and Sara Randall, Manager, Digital Library Samuels: The industry is certainly Product Management LC: With so many new technologies working towards that and Endeavor’s available how do libraries decide Product Strategy team is very involved in LC: Do you think there will be a where to start? National Information Standards significant change in the technologies Organization (NISO) committees. Samuels: Well, it’s more than likely that at required by the library of the future? I currently serve on the OpenURL least some, if not all, of the technologies Committee, “Committee AX.” Our At Endeavor we believe that I’ve mentioned are already in use in any Randall: website at http://library. caltech.edu/openurl integrated library systems will play a key given library today. For example, is an excellent resource for information role into the future — the library functions ScienceDirect customers are already on the emerging OpenURL standard. In they automate will always be integral using an OpenURL-enabled system with addition, committee members, including parts of the library workflow. However, an XML gateway. myself, are very active in giving as institutions streamline technologies we Different libraries have different approaches OpenURL presentations at conferences believe the research-focused portal will to new technologies. Some feel it’s good to and workshops around the world. become more important. Students, faculty focus on one technology, and grow from and researchers increasingly expect an Randall: And I’m working closely with an there. Many libraries want to be able to mix integrated approach to the fulfillment of NISO committee that is just beginning to and match the products of different vendors their information needs. Integration talk about standards for metasearch. This and be able to choose the best-of-breed for means different things to different types is a very open topic right now as there is each application. Endeavor builds open of users. Some users may expect to rapid development in this area. To keep standards-compliant products that will address all their course-related needs, up-to-date with the committees’ reports interoperate with the products of other including library content, from their readers can visit the NISO website at vendors and the custom-built systems learning management system. For other www.niso.org. developed by the libraries themselves. users, integration is demonstrated by the LC: Do librarians have to be very ability to find library content as a channel LC: How can librarians stay up-to-date technical to understand what’s coming with in a university portal or from a single with all these emerging technologies? in the future? place containing relevant resources within Randall: Being involved is important — a library’s own Web space. Samuels: No, not necessarily. Take the listservs, conferences, library journals and ScienceDirect example above. It isn’t LC: How do you plan what new general technology journals provide a essential for librarians to know exactly technologies the library of the future wealth of information. Personally, I have how the system works, but knowing more will need? found that being active in the American about the linking technologies used can Library Association’s Library and Samuels: That’s a tough question. In the help them understand how the system Information Technology Association (LITA) time it takes to list all the technologies connects to other resources, such as their has been invaluable, not only for the con- involved currently, a new technology will library’s local holdings. tent of the programs it offers, but just as emerge. The only thing we know for certain importantly for the networking possibili- Randall: I agree. Some broad themes is that there will be change and there will ties. It has provided me with opportunities emerge when we discuss the library of the be unexpected change. At Endeavor, we to learn how people are using a particular future, and consistently librarians I come are working with Elsevier’s Advanced technology in their institutions. Librarians into contact with look to streamline the way Technology Group to investigate the are excited to learn from other librarians in which they make information sources viability of many new technologies, such who are tweaking technologies to suit the available to users. By understanding their as Shibboleth and METS (Metadata individual goals of their institutions. institution’s goals and the library’s direction Encoding & Transmission Standard). Our There are many talented staff in today’s within those goals, librarians are in an development team here at Endeavor also libraries, eager to test their skills and try excellent position to determine what works to further existing technologies something new. technologies apply to the immediate and such as OpenURL, SOAP (Simple Object future needs of their user communities. ■
Penny Emke, Marketing Communication Manager, Endeavor Information Systems, Des Plaines, IL, USA OpenURL: A Tutorial Other Elsevier White Papers include: Harry Samuels, Endeavor LinkFinderPlus How Scirus Works For more information: Product Manager and a member of the www.scirus.com/press/pdf/WhitePaper_Scirus.pdf Shibboleth: http://shibboleth.internet2.edu/ NISO Committee AX, the group behind the METS: www.loc.gov/standards/mets/ OpenURL standard, explains in layperson's Usability Drives Value of Bibliographic Databases SOAP: www.w3.org/ and terms the benefits and technologies involved. www.info.sciencedirect.com/content_coverage/ www.oasisopen.org/cover/soap.html databases/sd_bdwhitepaper.pdf www.endinfosys.com/pdf/openurl4_02.pdf LITA: www.lita.org
December 2003 LibraryConnect newsletter 13 | ELSEVIER Advanced CentreforTreatment, Research awareness, pleasecontinueit.” “It’s anexcellentmovetowardsthepromotionofe-resources and EducationinCancer, Mumbai,India perspective inDelhi. a librarian’s Dr. S.P. Singhpresents Series ContinuesinIndia Asia PacificLibraryConnectSeminar 14 additional seminarsnorth! gain mutualunderstanding.” The teamlooksforwardtotaking been extremelypositive.They havebeencitedas“agoodwayto Participant feedbackfromthese highlyinteractiveseminarshas results ofElsevier’s recentcustomer satisfactionsurvey. tips onimprovinglibrarywebsites;openlinkingresolvers;and the usage reportingandCOUNTER–compliance;researchfindings and perspectives onElsevierstrategy, contentandservices,including: The seminarsprovidedanopenforumfornewinformation and University ofBergen. School ofManagement,Oslo,theNTNUTrondheim andthe attended threeLibraryConnectseminarsheldattheNorwegian Seventy-five librarystaffmembersandinformationspecialists Norway, September16-18,2003 Library Connect—OnwardsandNorthwards “I thinkthisseminarhelpstoupdatetheknowledgeoflibrarians.” library professionals.” emphasis ontrainingthe There shouldbemore regularly forfeedback. “It needstobeconducted right audienceintheplace.” usage andpresentationtothe “Topics, contents,relevance, Department ofAtomicEnergy, India On theRoad — SatishIyer, ScientificOfficerB, — SatishS.Munnolli,Librarian, — BabluSutradhar, DeputyLibrarian,IITKharagpur, India to interactwiththeirpeers. participants alsoappreciatedtheopportunity Dr Mr. C.Jayakumar, Dr. I.R.N.Goudarand go toour 250 Chennai, BangaloreandMumbai.Atotalof last weekof Library ConnectvisitedfiveIndiancitiesinthe India, August25-29,2003 and experience.Inadditiontothepresentations, — SiddharthaBasu,Library&DocumentationDivision, . V librarians attended.Specialthanks enkadesan, forsharingtheirknowledge Indian InstituteofChemicalBiology, Kolkata,India guest speakersDr. S.P. Singh, August: NewDelhi,Kolkata, Seminar participantsinKolkata. literature (moreonpage6.) environment research agriculture, foodand very lowcostaccessto countries withfree,or in academics researchers and will providestudents, breaking initiative,which project —aground- Research inAgriculture) (Access toGlobalOnline nals throughtheAGORA Elsevier offers185jour- October 14,2003 Rome, Italy, Agricultural Information Ground-breaking MoveinAccessto Education, Dr. Cristovan Buarque.” funding wehave receivedfromtheBrazilian Ministerof research communityisillustrated bytheguaranteeofcontinued 72 to99.Recognitionofthegreat importanceofCAPEStothe institutions accessingtheCAPES portalhasincreasedfrom Luiza deMattosVieira, explained:“Since 2000,thenumberof Invited speaker, CAPESrepresentative,ProfessorMargarida the importanceofusertraining andpromotionoflibraryservices. format inBrazil,newsolutionsforthelibraryoffuture and Presentations coveredthetransitionfromprinttoelectronic and discusstheCAPESPortalexperience. opportunity toshareperspectives,hearaboutfutureprojects federal andprivateuniversitiesresearchinstitutestookthe Libraries, Connected,”120representativesofBrazilianstate, At Elsevier’s 3rdBrazilianSymposium“Elsevierand São Paulo,Brazil,September18,2003 Customers inBrazil Strengthening Partnershipswith Services, Americas,Elsevier. Director, AcademicRelations,Elsevier;andDarrellGunter, SeniorVP, Salesand Claudio Rothmuller, ManagingDirector, LatinAmerica,Elsevier;MichaelMabe, Director, Sales,Elsevier;MargaridaLuizadeMattosVieira, ProgramDirector, CAPES; Chaves E.deAlmeida,AccessCoordinator, CAPES;FrankVrancken Peeters,Managing Left toright:EduardoDomingues,HeadofSales,ElsevierSouthAmerica;Elenara developing the statementofintentatAGORAlaunch. and AgricultureOrganizationoftheUnitedNationssign Elsevier andJacquesDiouf,DirectorGeneral,Food Left toright:ArieJongejan,CEOScience&Technology, www.aginternetwork.org On the Road
CNSLP Librarians Come Together in Canada Interacting with Customers at the Vancouver, September 30, 2003 Frankfurt Bookfair More than 20 consortia members from western Canada Frankfurt, Germany, attended this Library Connect event, which was jointly hosted October 8-13, 2003 by Simon Fraser University, Canadian National Site License Over 270,000 visitors Project (CNSLP) and Elsevier. Two panel sessions featured from around the globe librarians’ views on user experiences and major changes and were in attendance at developments, covering topics such as usability, institutional the 55th International repositories, interoperability, Open Access, the “Big Deal” and Frankfurt Book Fair, distance learning. where the Elsevier booth In her introduction provided an interactive Deb deBruijn, CNSLP stopping point for future Director, commented, researchers and old “Equitable access to friends alike. scholarly journals During the Innovation supports more than Forum, ScienceDirect Eduardo Ramos, ScienceDirect Marketing Manager the academic research Marketing Manager and Hubert Duran, Jouve at the Innovation Forum. community. It represents Eduardo Ramos and good public policy. Hubert Duran, Jouve, Members of a consortium presented “The Lancet Backfiles: How to Re-Use Old Material are more than simply a Through Modern Technology.” The audience gained insights into ‘buying group’; their Left to right: Andrew Waller and Jennifer Lee, the process of digitizing content and the various considerations, commitment to long-term from the heuristic to the logistic, which go into making older University of Calgary, and Diana Kichuk, University content investment of Saskatchewan present their views. material available for today’s research professionals. With the constitutes research release of The Lancet’s backfiles, over 170 years’ worth of infrastructure for the historic medical research articles are now available on next generation.” ScienceDirect. Closing remarks from Ben Schmidt, CNSLP, reflected the day’s The 56th Book Fair is scheduled for October 6-10, 2004. constructive discussions — “In managing electronic resources from multiple publishers, we all need to bring to bear new www.frankfurt-book-fair.com skills. Our increasing sophistication in defining our usability, interoperability and performance requirements will allow us to realize synergies across multiple publishers.” Library Connect Addresses South African Librarians Elsevier Author Wins Information Science Stellenbosch, South Africa, October 28, 2003 Book Award The South African Library Connect conference, “Navigating the Digital Landscape: Strategies & Usage,” marked Elsevier’s Long Beach, second annual event in South Africa. It preceded the annual California, USA, Stellenbosch Library October 19-22, 2003 Symposium, and was Donald Case, attended by more than 30 University of librarians and information Kentucky, won the professionals. The program 2003 ASIST Best of presentations was Information Science stimulating and well received, Book of the Year with librarians expressing award for Looking their appreciation for for Information: A Donald Case accepts his award from ASIST Jury Elsevier’s forward thinking Survey of Research Chair, Linda Smith. Photo courtesy of Caught in the and proactive approach to on Information Moment Photography. strategy and development. Seeking, Needs, and Behavior (Elsevier: Academic Press, 2003.) The day ended with a Hilda Kriel and Monica Hammes from the This annual award is given to the author of an outstanding book celebration — special guest University of Pretoria gear up for their relevant to the information sciences. Next year’s ASIST meeting, delegates, researchers Charles multimedia presentation: “Marketing: A “Managing and Enhancing Information: Cultures and Conflicts,” de Koning and Willem van Power Tool for Product Sustainability.” will be held in Providence, RI, November 13-18, 2004. Otterlo from the University of the Witwatersrand, received an award for www.asis.org authoring the 5-millionth article to go live on ScienceDirect.
December 2003 LibraryConnect newsletter 15 | Upcoming Events
Why not come along and meet us? LIBRARY CONNECT EVENTS AT ALA Midwinter
2004 Editors’ Session — Elsevier Booth # 1506 JANUARY Sunday, January 11, 11:00 a.m. - 12:00 noon 9-14 ALA Midwinter, San Diego, CA, USA An opportunity for library and information science authors to speak 11 Elsevier Midwinter ALA Dessert Reception, Westgate Hotel, San Diego, informally with an LIS journal editor about publishing your manuscript. CA, USA We’ll be joined by: Connie Foster & Beverly Geer — Serials Review 12-13 Elsevier Strategic Partners Forum, San Diego, CA, USA David Kohl — Journal of Academic Librarianship FEBRUARY Toni Carbo — International Information & Library Review 3-5 VALA 2004, 12th Biennial Conference and Exhibition, Melbourne, Australia Lisa Janicke Hinchliffe — Research Strategies 3-5 7th International Bielefeld Conference, Bielefeld, Germany 14-22 New Delhi World Book Fair, New Delhi, India Jim Mouw — Library Collections, Acquisitions & Technical Services MARCH 10-11 Tieto Paivat 2004: Information Days Congress, Helsinki Library Connect Presentations — Elsevier Booth # 1506 23-25 Leipziger Kongress for Information und Bibliothek, Leipzig How To Support Your Authors 29-31 United Kingdom Serials Group Annual Conference, Manchester, UK Friday, January 9, 6:20 p.m. APRIL Saturday, January 10, 3:45 p.m. 24-26 Endeavor User Group Meeting, Chicago, IL, USA Sunday, January 11, 12:00 noon MAY Monday, January 12, 11:10 a.m. 6-7 Elsevier Annual User Conference, Amsterdam, The Netherlands 20-23 Warsaw International Book Fair, Warsaw, Poland 21-26 Medical Library Association, Washington, DC, USA How to Promote Effective Use Of Online Resources 25-27 INFORUM, 2004, Prague, Czech Republic 25-29 LIDA 2004, Dubrovnik, Croatia Saturday, January 10, 11:15 a.m. JUNE Sunday, January 11, 2:55 p.m. 5-10 Special Libraries Association, Nashville, TN, USA Monday, January 12, 10:30 a.m. 24-30 American Library Association, Orlando, FL, USA
Get Aboard the CyberTrain! What’s available? Learn about our e-products from your desktop with At https://elsevier.webex.com you can choose from a growing range of topics including: Elsevier and WebEx ■ 10 Tips on How to Market ScienceDirect More and more of our customers are signing up for online trainings. Convenient, live and interactive, these presentations provide desktop access ■ Top 10 Things to Know About ScienceDirect to Elsevier Account Development Managers and other product specialists. ■ ScienceDirect Usage Reports What our customers are saying ■ ScienceDirect Features & Functionality “It was a very informative and useful session. I have learned a lot from your Please register for any session you would like to attend. You then will receive excellent presentation. May I have the contents of the presentation and any tips an e-mail invitation with details on how to log on to each session and join by you can provide me. Thank you so much.” PiYung Peggy Hsu, Assistant phone. Free-phone numbers are provided whenever possible. Director, Electronic Collections, University of Florida’s Health Science Center Libraries, FL, USA Tell us what you need “This is to register my appreciation for the online training you have just given If you need online trainings on specific Elsevier e-products, or a private me. It has opened up my understanding of ScienceDirect. I am happy for the in-depth training for your staff, contact your Account Manager or Account same and I will do my best to make people aware of the ScienceDirect features Development Manager. that I have learnt. In case of any queries, I will forward them. Thank you again.” We look forward to meeting you soon. Stephen Macharia, IT Officer, Unep Library United Nations Environment Programme (UNEP) Nairobi, Kenya https://elsevier.webex.com
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