why advertise in the lancet? display advertising rates one insertion region cost The Lancet is the world’s leading independent general medical journal double page spread uk only £2,430 and has been published weekly since 1823. The journal has an international scope four colour row £2,673 usa £4,689 and its coverage extends across all aspects of human health. global £10,800 full page uk only £1,350 Only ground-breaking, original, primary research papers, and review articles four colour row £1,485 of the highest standard make it through The Lancet’s stringent peer-review usa £2,605 process. This ensures the continuing scientific merit and clinical relevance of its global £6,000 diverse content. half page uk only £888 Colour row £968 This blend of challenging editorials, signed commentaries, original research, usa £1,675 global £3,825 commissioned reviews, international news, and the views of readers in the full page uk only £935 letters pages make The Lancet an essential weekly read for physicians all over mono row £1,030 the world. usa £1,775 global £4,100 The Lancet has a dedicated career opportunities section as well as web advertising, sponsorship opportunities and review journals which focus on special positions specific therapy areas such as oncology, neurology and infectious diseases. outside back cover +30% inside front cover +20% Our readers are the most influential physicians in the world and, with an average inside back cover +10% subscription duration of over 17 years, it is clear that The Lancet commands trust series discounts and respect from our readers in the worldwide medical community. 3–6 insertions 4% 7–11 insertions 8% 12+ insertions POA agency discount 10% advertisement deadline: 10 days prior to cover date. The Lancet is published every Saturday. All bookings are subject to The Lancet conditons of acceptance. about our readers reader profile • 90% of subscribers trust The Lancet to keep them informed of changes in world medicine • Our average subscription length is 17 years • 69% influence the purchase of medical equipment in their workplace • 88% of subscribers are medically qualified • 82% are hands-on clinicians • 65% attend up to 7 conferences per year 60% as a result of The Lancet’s Conference listing • Over half of The Lancet’s readers have acted as a result of an advertisement • 76% of subscribers use The Lancet for career opportunities the lancet profile – from subscriber survey The Lancet’s Global Reach Print Edition qualified circulation by region contact For further information, bookings circulation 29,103 and to send artwork, please contact: circulation statement: December bpa 2007 Split runs available on request Sarah Jane Cahill Business Development Executive Tel +44 (0) 20 7424 4538 Registered users on thelancet.com Fax +44 (0) 20 7424 4433 Email [email protected] • Over 1.8 million registered users worldwide on www.thelancet.com1 • Over 83,000 E-ToC subscribers (weekly)2 Martin Sibson 1,2 publishers statement Tel +44 (0) 20 7424 4963 Fax +44 (0) 20 7424 4433 Email [email protected] reprints and e-prints Do you need to share important information with your clients? The Lancet reprints service offers you the answer — providing a full reprint of any original article appearing in The Lancet, or it’s sister publications, which you can hand to your clients, salesforce or shareholders. Add authority to your existing product literature and help to establish and develop your market position. Full reprint service provided: • Guaranteed integrity of information through The Lancet branding, full bibliographic details including all references, and the high-quality printing and finish you find in the weekly journal • Standard printing up to 10 working days — Express printing available — maximum of 3 working days • Opportunity to feature your company logo on the front or cover • Translation into any language • Minimum order of 100, with no maximum — volume discounts mean the more you order the more cost effective it becomes • Combined reprints — a selection of The Lancet papers of your choice in one handy document • E-prints service also available — providing you with a PDF file you can place on your own website, or for distribution contact For further information on The Lancet reprint and e-print service, please contact: E-prints The Lancet E-prints can be posted on your website and accessed by chosen John Fyfe Business Development Executive clients on a password basis providing fast, easy access to information. Tel +44 (0) 20 7424 4329 Fax +44 (0) 20 7424 4433 Email [email protected] sponsorship opportunities Sponsored subscriptions to The Lancet provide a unique opportunity to keep your target groups of clinicians updated on international medical news and research, while promoting your current products. Sponsored subscriptions are delivered direct to the chosen recipient on your behalf and they provide you with exclusive promotional opportunities. Sponsored subscriptions are available for all four journals at specially discounted rates. Commissioned research studies* carried out amongst physicians in receipt of a sponsored complimentary subscription to The Lancet found that: 1 Nine out of ten receivers of The Lancet found the complimentary subscription valuable to their practice and wished to continue receiving it. 2 Three quarters of all respondents were aware that their subscription to The Lancet was sponsored by a pharmaceutical company. Moreover, one half also recalled, on an unaided basis, the name of the sponsoring company. 3 Six out of ten participants remembered unaided that the cover wrap on their issue of The Lancet displayed an advertisement for ‘Product A’. 4 97.3% of the physicians who recalled seeing ‘Product A’ on the cover wrap, were aware of its uses and indications prior to receiving complimentary subscription. 5 One third of the physicians who recalled seeing ‘Product A’ took one or more favourable actions towards ‘Product A’ in response to reading its message. These actions included prescribing the product, discussing it with a product representative or colleague and seeking more information about the product. contact For further information, please contact: *from subscription evaluation study, nov 2003, conducted by matalia group, inc. Sarah Cahill Tel +44 (0) 207 424 4538 Fax +44 (0)207 424 4538 Email [email protected] display advertising specifications Advertising copy must be supplied digitally to the specifications mechanical data (all sizes in mm) below. size depth width digital specifications for each advertisement. type area • Our preferred method of supply is as a PDF • If a disc is being supplied it should be clearly full page 260 186 created using Acrobat Distiller Version 5.0. labelled with identification information double page spread 260 400 indicating client, headline, journal, issue • PDF files to be supplied as composite CMYK. and originator’s details. trim marks • Files must be supplied as single pages. • Files may be transmitted via ISDN, with prior whole page 282 210 • Pages must be created to include bleed when arrangement: +44 (0)20 7831 0389. double page spread 282 420 required. • An email confirming the sending of any digital bleed • Crop marks must be outside the bleed area. A advert should be sent prior to transmission whole page 292 220 3mm offset is recommended. and should contain the identification information as specified. double page spread 292 430 • Files must contain all images in high-resolution, CMYK format and have all fonts embedded. hard copy proofs • All digital files submitted must be accompanied by a proof. We require 100% of final size, flightchecking customer approved colour contract proofs. • All files must be run through an agreed flight- • Acceptable proofs are: Fuji First Proof, Scitex contact checking application before transmission, Iris, Imation Rainbow, Kodak Approval, to ensure file and colour integrity. DuPont Digital Cromalin. For further information, bookings (The flightchecker must ensure the following: and to send artwork, please contact: Acrobat 3.0 compatibility. Image resolution • The Lancet cannot accept responsibility for 300 dpi (min). All fonts embedded. Colour is colour reproduction if one of the above colour Sarah Jane Cahill CMYK). proofs is not supplied. Business Development Executive • Content of digital files must be verified fore Please use URN; LANCET + your booking order ref Tel +44 (0) 20 7424 4538 transmission and all relevant graphics and Fax +44 (0) 20 7424 4433 fonts must be included. The file content Email [email protected] remains the responsibility of the sender or supplying files Martin Sibson Business Development Executive • If supplying files on disc, please use industry Tel +44 (0) 20 7424 4963 standard CD-ROM. Media must be write - Fax +44 (0) 20 7424 4433 protected and contain only the file required Email [email protected] terms and conditions • Advertising orders are subject to written confirmation and will only be accepted on condition that the advertiser warrants that the advertisements supplied do not contravene the Trade Description Act 1968, the Race Relations Act 1968 or the ABPI Code of Practice/FDA Guidelines. • Accounts are strictly net and are subject to satisfactory reference. • All invoices must be settled within 30 days of receipt. • All copy is subject to the approval of the publishers. The publishers reserve the right to reject any advertisement not of direct interest to the readership or not in keeping with the scientific and ethical standards of the publication. • Cancellations must be received in writing no later than six weeks before publication date. Advertisers failing to comply with these requirements will be liable for payment of the full space booked. • If the advertiser cancels part of the series booking, all unearned discounts will be surcharged. • If the copy instructions have not been received by the stated deadline, existing material may be repeated and the advertisers will be liable for payment of the full space booked.