DOCSLIB.ORG

70Th Annual Tech & Engineering Brand Opportunities

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
70Th Annual Tech & Engineering Brand Opportunities PROPRIETARY & CONFIDENTIAL BRAND OPPORTUNITIES APRIL 7, 2019 PROPRIETARY & CONFIDENTIAL 2 Program Book Advertising Rates Trimmed Size (in inches) 2019 Net Rate Format Width Height 4-Color CMYK Black & White Rear Cover 8⅛ 10⅞ $11,000 — 2-Page Spread 16¼ 10⅞ $9,500 — Center Spread Add $750 Inside Cover(s) Add $500 Full Page 8⅛ 10⅞ $6,500 $5,500 Inside Cover(s) Add $500 ⅔ Page 4½ 10 $4,750 $3,850 ½ Page Horizontal 7 4⅞ $4,000 $3,000 ⅓ Page Horizontal 4½ 4⅞ $3,000 $2,250 ⅓ Page Vertical 2¼ 8⅞ $3,000 $2,250 ¼ Page Corner 3⅜ 4⅞ $2,500 $1,750 ¼ Page Horizontal Strip 7 2½ $2,500 $1,750 Specific Editorial Adjacency (All Formats) Add 10% Custom formats and packages, including wraps and inserts, are available upon request. PROPRIETARY & CONFIDENTIAL 3 Ticket and Sponsorship Options Individual Gold Pedestal Atom Wings Presenting $750 $6,500 $7,500 $10,000 $20,000 $50,000 Single Ticket Standard Premium Premium 2x Premium 3x Premium Tickets General Seating Table of 10 Table of 12 Table of 12 Tables of 12 Tables of 12 Featured Logo in Name in Logo in Sponsor Listings + Logo Above Sponsor Recognition — — Sponsor Listings Sponsor LIstings Sole Sponsorship Show Title in of Reception Bar All Displays Logo in Featured Logo in Logo on Front Name in Sponsor Listings Cover + Ad on Print Program — — Sponsor Listings Sponsor Listings + Rear Cover, Wrap, + ½ Page Ad Full Page Ad or Center Spread Featured on Show Page Featured on Event Page Name in Logo in 2 Image/Link Posts + Digital / Social — — Sponsor Listings + 2 Image/Link Posts + Hosted Videos on Each Sponsor Listings Hosted Videos on Each Social Network Image/Link Post Social Network Branding on all Show Clips Step & Repeat — — — — Featured Logo Featured Logo “Emmy Showcase” Featured Pedestal Gallery of featured honorees, with — — — Featured Pedestal + Exclusive prime placement in NAB show lobby. Sponsor Signage Consider this menu a starting point for exploring the perfect mix of features for your brand. PROPRIETARY & CONFIDENTIAL 4 2019 LIFETIME ACHIEVEMENT HONOREES Chad Hurley & Steven Shih Chen Internet entrepreneur Chad Hurley was born in 1977, in Birdsboro, Pennsylvania. Hurley attended Indiana University of Pennsylvania, where he received his bachelor’s degree in fine art. After graduating, he joined eBay’s PayPal division, primarily focusing on user interface. It was there that he met Steve Chen with whom he founded YouTube.com, a video-sharing website, in 2005. YouTube quickly became one of the web’s fastest-growing sites, and was ranked as the 10th most popular website just a year after its launch. Hurley briefly served as YouTube’s CEO; not long after the company was founded, in 2006, he and Chen sold YouTube to Google. That same year, Hurley was ranked No. 28 on Business 2.0 magazine’s “50 People Who Matter” list. Steven Shih Chen was born in Taipei, Taiwan in 1978. When he was eight years old, he and his family immigrated to the United States and settled in Prospect Heights, Illinois. Chen was an employee at PayPal, where he first met Chad Hurley. Chen was also an early employee at Facebook, although he left after several months to start YouTube. In 2005, Chad Hurley and Chen founded YouTube, with Chen having the position of chief technology officer. Chen was named by Business 2.0 as one of “The 50 people who matter now” in business, listed as one of the “15 Asian Scientists To Watch” by Asian Scientist Magazine, inducted as a Laureate of The Lincoln Academy of Illinois, and awarded the Order of Lincoln (the State’s highest honor) by the Governor of Illinois. LET’S SHINE TOGETHER [email protected].
Load more

Recommended publications
  • Youtube 1 Youtube
    YouTube 1 YouTube YouTube, LLC Type Subsidiary, limited liability company Founded February 2005 Founder Steve Chen Chad Hurley Jawed Karim Headquarters 901 Cherry Ave, San Bruno, California, United States Area served Worldwide Key people Salar Kamangar, CEO Chad Hurley, Advisor Owner Independent (2005–2006) Google Inc. (2006–present) Slogan Broadcast Yourself Website [youtube.com youtube.com] (see list of localized domain names) [1] Alexa rank 3 (February 2011) Type of site video hosting service Advertising Google AdSense Registration Optional (Only required for certain tasks such as viewing flagged videos, viewing flagged comments and uploading videos) [2] Available in 34 languages available through user interface Launched February 14, 2005 Current status Active YouTube is a video-sharing website on which users can upload, share, and view videos, created by three former PayPal employees in February 2005.[3] The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5[4] technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, Vevo, Hulu and other organizations offer some of their material via the site, as part of the YouTube partnership program.[5] Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 years old and older. In November 2006, YouTube, LLC was bought by Google Inc.
    [Show full text]
  • Dave Lougee, President and CEO, TEGNA, Inc
    Participant Biographies Ty Ahmad-Taylor, Vice President, Business Product Marketing, Facebook, Inc. As Vice President of Business Product Marketing, Ty leads Facebook’s monetization strategy and global go-to- market efforts for products that connect people and businesses on the platform. Prior to Facebook, Ty served as CEO of THX Ltd., a global media and entertainment company. Ty brings to Facebook 25+ years of information design, 20+ years of consumer-facing software and product development leadership, along with interactive television services development experience. Ty has a diverse portfolio of technology and hardware patents, and has held roles at several startups and large media and consumer electronic companies, including Viacom, Comcast, The New York Times, and Samsung. Kevin Arrix, Senior Vice President, DISH Media Kevin Arrix, Senior Vice President of DISH Media Sales, is responsible for DISH TV’s and Sling TV’s advertising sales, analytics and operations. He leads the team spearheading the company’s advanced advertising initiatives, which include cross-platform addressable, programmatic sales and dynamic ad insertion. Arrix is a seasoned revenue executive with 20+ years of experience leading Sales, Operations, Client Services and Strategy teams. He is a recognized thought-leader fluent in the various disciplines of digital and mobile advertising and marketing. Prior to joining DISH in 2018, Arrix served as Chief Revenue Officer of Verve, leading the mobile marketing platform’s Direct and Enterprise sales, customer success and advertising operations teams. Prior to Verve, Arrix served as Chief Revenue Officer at mobile rewards entertainment platform Viggle, where he arrived prior to product launch to build out the sales team, the operational infrastructure and revenue foundation.
    [Show full text]
  • WILL Youtube SAIL INTO the DMCA's SAFE HARBOR OR SINK for INTERNET PIRACY?
    THE JOHN MARSHALL REVIEW OF INTELLECTUAL PROPERTY LAW WILL YoUTUBE SAIL INTO THE DMCA's SAFE HARBOR OR SINK FOR INTERNET PIRACY? MICHAEL DRISCOLL ABSTRACT Is YouTube, the popular video sharing website, a new revolution in information sharing or a profitable clearing-house for unauthorized distribution of copyrighted material? YouTube's critics claim that it falls within the latter category, in line with Napster and Grokster. This comment, however, determines that YouTube is fundamentally different from past infringers in that it complies with statutory provisions concerning the removal of copyrighted materials. Furthermore, YouTube's central server architecture distinguishes it from peer-to-peer file sharing websites. This comment concludes that any comparison to Napster or Grokster is superficial, and overlooks the potential benefits of YouTube to copyright owners and to society at large. Copyright © 2007 The John Marshall Law School Cite as Michael Driscoll, Will YouTube Sail into the DMCA's Safe Harboror Sink for Internet Piracy?, 6 J. MARSHALL REV. INTELL. PROP. L. 550 (2007). WILL YoUTUBE SAIL INTO THE DMCA's SAFE HARBOR OR SINK FOR INTERNET PIRACY? MICHAEL DRISCOLL* 'A sorry agreement is better than a good suit in law." English Proverb1 INTRODUCTION The year 2006 proved a banner year for YouTube, Inc. ("YouTube"), a well- known Internet video sharing service, so much so that Time Magazine credited YouTube for making "You" the Person of the Year. 2 Despite this seemingly positive development for such a young company, the possibility of massive copyright 3 infringement litigation looms over YouTube's future. For months, YouTube was walking a virtual tightrope by obtaining licensing agreements with major copyright owners, yet increasingly gaining popularity through its endless video selection, both legal and otherwise.
    [Show full text]
  • Looking At, Through, and with Youtube Paul A
    Santa Clara University Scholar Commons Communication College of Arts & Sciences 2014 Looking at, through, and with YouTube Paul A. Soukup Santa Clara University, [email protected] Follow this and additional works at: https://scholarcommons.scu.edu/comm Part of the Communication Commons Recommended Citation Soukup, Paul A. (2014). Looking at, through, and with YouTube. Communication Research Trends, 33(3), 3-34. CRT allows the authors to retain copyright. This Article is brought to you for free and open access by the College of Arts & Sciences at Scholar Commons. It has been accepted for inclusion in Communication by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. Looking at, with, and through YouTube™ Paul A. Soukup, S.J. [email protected] 1. Looking at YouTube Begun in 2004, YouTube rapidly grew as a digi- history and a simple explanation of how the platform tal video site achieving 98.8 million viewers in the works.) YouTube was not the first attempt to manage United States watching 5.3 billion videos by early 2009 online video. One of the first, shareyourworld.com (Jarboe, 2009, p. xxii). Within a year of its founding, begin 1997, but failed, probably due to immature tech- Google purchased the platform. Succeeding far beyond nology (Woog, 2009, pp. 9–10). In 2000 Singingfish what and where other video sharing sites had attempt- appeared as a public site acquired by Thompson ed, YouTube soon held a dominant position as a Web Multimedia. Further acquired by AOL in 2003, it even- 2.0 anchor (Jarboe, 2009, pp.
    [Show full text]
  • Youtube Creators Forum
    WMHSMUN XXXIV YouTube Creators Forum Background Guide “Unprecedented committees. Unparalleled debate. Unmatched fun.” Letter From the Director Dear Delegates, My name is Sam Clark, and I have the honor of directing the YouTube Creators Forum for WMHSMUN XXXIV. I can’t wait to work with you all this fall, and I’m excited to see the direction you take our committee in, as I know it’ll be engaging and fun. Let me start by saying I’ve been on YouTube for as long as I can remember and observing how this platform has shaped the world of social media has fascinated me for a while. So needless to say, being able to dive into the international politics of YouTube is incredibly fun for me, and hopefully we can make it just as fun for you. As for my background, I’m a junior at William and Mary from a small town called Cranford, New Jersey. So far, I’ve been involved with every conference we’ve had here in my time at the university, but I also study English and Hispanic Studies. That’s right, you don’t have to be a government or international relations major to like MUN! Though I only did it a little bit in high school, I’ve found a renewed interest for it in college. In my free time, however, I like to game, write, watch films, and explore YouTube. YouTube has been a part of my weekly routine ever since I could access a computer. I became a part of the earliest communities and fandoms, and as the platform evolved, so did my interests and subscriptions.
    [Show full text]
  • Youtube'n 2009
    October 21, YOUTUBE'N 2009 10/21/2009 BCIT YOUTUBE'N Intro to YouTube | Talbot, Ungaro, Rogers October 21, YOUTUBE'N 2009 Attribution Contents Wikinews has News related to this article: .......................................................................................................................... 6 Company history ................................................................................................................................................................... 7 Main article: History of YouTube ...................................................................................................................................... 7 Social impact ......................................................................................................................................................................... 8 Main article: Social impact of YouTube ............................................................................................................................ 8 Criticism ................................................................................................................................................................................ 9 Main article: Criticism of YouTube ................................................................................................................................... 9 Privacy................................................................................................................................................................................. 10
    [Show full text]
  • Case 1:07-Cv-02103-LLS Document 214-84 Filed 03/18/10 Page 10 of 12
    Viacom International, Inc. v. Youtube, Inc. Doc. 122 Att. 2 A-201 Case 1:07-cv-02103-LLS Document 214-84 Filed 03/18/10 Page 10 of 12 Hunte. Sherree Full Name: Kent Walker Last Name: Walker First Name: Kent Job Title: Vice President & General Counsel Company; Google Business Address: 1600 Amphitheatre Parkway Mountain View, CA 94040 Business: Mobile: Business Fax: E-mail: E-mail Display As: Assistant: Becky Allen (temporary assistant) [email protected] Assistant Sarah Poteet temporary - back-up to Becky Allen) ---_._------_.. _---_... ... _._-_ ... _-._.------_ .._.-_ .. - ---- Confidential VIAO 1475474 Dockets.Justia.com A-202 Case 1:07-cv-02103-LLS Document 214-84 Filed 03/18/10 Page 11 of 12 ( VIACOJA) FAX COVER SHEET To: David Drummond Company: Phone: Fox: From: Michael Fricklas Company: Viacom Phone: 212-258-6070 Fox: 212-258-6099 Date: February 2, 2007 Pages including 4 this cover page: Comments: The information contained in or attached to this Facsimile message is intended only for tlte confidential use of the individual(s) named above and may be a privileged communication. If you are not the named recipient or an employee or agent responsible fOT delivering it to the named recipient, you are hereby notltied that you have received this document in error and that reView, dissemination or copying of this communication is prohibited. Uyou have received this communication in error, please notifY us immediately by collect telephone and return the original documents to us by mail. We will reimburse to you the cost of any such mailing.
    [Show full text]
  • Viacom V. Youtube
    Case: 13-1720 Document: 35 Page: 1 07/26/2013 1001125 67 13-1720-cv IN THE United States Court of Appeals FOR THE SECOND CIRCUIT VIACOM INTERNATIONALdINC., COMEDY PARTNERS, COUNTRY MUSIC TELEVISION, INC., PARAMOUNT PICTURES CORPORATION, BLACK ENTERTAINMENT TELEVISION LLC, Plaintiffs-Appellants, —against— YOUTUBE, INC., YOUTUBE, LLC, GOOGLE INC., Defendants-Appellees. ON APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF NEW YORK OPENING BRIEF FOR PLAINTIFFS-APPELLANTS STUART J. BASKIN PAUL M. SMITH SHEARMAN & STERLING LLP SCOTT B. WILKENS 599 Lexington Avenue LUKE C. PLATZER New York, New York 10022 JENNER & BLOCK LLP (212) 848-4000 1099 New York Avenue, NW Washington, DC 20001 MATTHEW D. MCGILL (202) 639-6000 GIBSON, DUNN & CRUTCHER LLP 1050 Connecticut Avenue, NW SUSAN J. KOHLMANN Washington, DC 20036 JENNER & BLOCK LLP (202) 955-8500 919 Third Avenue New York, New York 10022 (212) 891-1600 Attorneys for Plaintiffs-Appellants Case: 13-1720 Document: 35 Page: 2 07/26/2013 1001125 67 RULE 26.1 CORPORATE DISCLOSURE STATEMENT Pursuant to Federal Rule of Appellate Procedure 26.1, Plaintiffs-Appellants Viacom International Inc., Comedy Partners, Country Music Television, Inc., Pa- ramount Pictures Corporation, and Black Entertainment Television LLC, submit the following statement identifying their parent corporations and any publicly held corporation owning 10% or more of their stock: Each of the Plaintiffs-Appellants is, directly or indirectly, a wholly-owned subsidiary of Viacom Inc., a company publicly traded on the New York Stock Ex- change. No publicly traded company owns 10 percent or more of the stock of Via- com Inc.
    [Show full text]
  • TESIS EMPASTAR Clinica.Pdf
    UNIVERSIDAD DE EL SALVADOR FACULTAD DE CIENCIAS ECONÓMICAS ESCUELA DE MERCADEO INTERNACIONAL DISEÑO DE PLAN DE MARKETING DIGITAL. CASO PRÁCTICO: CLÍNICA DE PREVENCIÓN Y RECUPERACIÓN INTEGRAL TRABAJO DE INVESTIGACION PRESENTADO POR: BARRERA FABIÁN, OSCAR DAVID ESCOBAR DE MAYÉN, FÁTIMA GABRIELA FLORES RODRIGUEZ, FRANCISCO JAVIER PARA OPTAR AL GRADO DE: LICENCIADO (A) EN MERCADEO INTERNACIONAL DOCENTE DIRECTORA: MBA MARGARITA GUERRA DE CASTRO FEBRERO 2018 SAN SALVADOR, EL SALVADOR, CENTROAMERICA AUTORIDADES UNIVERSITARIAS Rector: MSc Roger Armando Arias Alvarado Vicerrector Académico: Dr. Manuel de Jesús Joya Secretaria General: Lic. Cristóbal Hernán Ríos Benítez FACULTAD DE CIENCIAS ECONÓMICAS: Decano: Lic. Nixon Rogelio Hernández Vicedecano: Lic. Mario Wilfredo Crespín Secretaria: Licda. Vilma Marisol Mejía Trujillo ESCUELA DE MERCADEO INTERNACIONAL: Director de escuela: Lic. Miguel Ernesto Castañeda Pineda Asesor director: Mba Margarita Guerra de Castro Asesor Metodológico: Lic. Álvaro Alberto Bermúdez Valle Febrero de 2018 San Salvador, El Salvador, Centro América. AGRADECIMIENTOS Llegar a esta última etapa de mi formación académica con la finalización de este trabajo, ha sido un proceso de superación, paciencia, compromiso y principalmente de Fe; el proceso no fue fácil pero confiando en Dios se puedo lograr, estoy agradecido con él por concluir mis estudio. A si mismo dedico este trabajo a mis padres por su apoyo condicional, porque fueron mi pilar para este triunfo; principalmente a mi madre María Isabel Fabián porque jamás dejo de
    [Show full text]
  • Universidad Nacional Daniel Alcides Carrión Tesis
    1 UNIVERSIDAD NACIONAL DANIEL ALCIDES CARRIÓN FACULTAD DE CIENCIAS DE LA COMUNICACIÓN ESCUELA DE FORMACIÓN PROFESIONAL DE CIENCIAS DE LA COMUNICACIÓN “LAS REDES SOCIALES Y SU INFLUENCIA EN LAS ELECCIONES MUNICIPALES EN LA POBLACIÓN URBANA – DISTRITO DE YANACANCHA 2014” TESIS PARA OPTAR EL TÍTULO PROFESIONAL DE: LICENCIADO EN CIENCIAS DE LA COMUNICACIÓN PRESENTADO POR: Bachiller SOLORZANO ZÚÑIGA, Nidia Lisset Bachiller CAPCHA RICAPA, Saraí Magdalena Cerro de Pasco – Perú – 2018 1 2 DEDICATORIA DEDICAMOS ESTE TRABAJO A NUESTROS PADRES QUE TANTO ESFUERZO EN CONJUNTO SIEMPRE ESTUVIERON CERCA DE NOSOTROS, DE LA MISMA FORMA A NUESTROS MAESTROS QUE FORMARON PARTE DE NUESTRA CARRERA PROFESIONAL SARAI - NIDIA 2 3 ÍNDICE DEDICATORIA ÍNDICE INTRODUCCIÓN CAPÍTULO I 1. PLANTEAMIENTO DEL PROBLEMA 10 1.1. IDENTIFICACIÓN Y DETERMINACIÓN DEL PROBLEMA 10 1.2. FORMULACIÓN DEL PROBLEMA 16 1.2.1. PROBLEMA GENERAL 16 1.2.2. PROBLEMAS ESPECÍFICO 16 1.3. OBJETIVOS 17 1.3.1. OBJETIVO GENERAL 17 1.3.2. OBJETIVOS ESPECÍFICOS 17 1.4. JUSTIFICACIÓN DEL PROBLEMA 18 1.4.1. IMPORTANCIA DE LA INVESTIGACIÓN 18 1.4.2. ALCANCE DE LA INVESTIGACIÓN 20 CAPÍTULO II 2. MARCO TEÓRICO 21 2.1. ANTECEDENTES DEL PROBLEMA 21 2.2. BASES TEÓRICAS CIENTIFICAS 35 USUARIOS JÓVENES 35 COMUNIDAD EN LINEA 36 CARACTERÍSTICAS DE LA WEB 41 3 4 CREACIÓN DE NUEVAS REDES DE COLABORACIÓN 42 USUARIOS 43 ROLO DEL PROSUMIDOR 43 HERRAMIENTAS 44 IMPORTANCIA DE LAS HERRAMIENTAS 44 REDES SOCIALES 46 REDES SOCIALES MÁS CONOCIDAS 46 2.3. DEFINICIÓN DE TÉRMINOS BÁSICOS 48 REDES SOCIALES 48 LA BOLA DE NIEVE 50 GERMÁN TREJO 51 INTERNET 53 FACEBOOK 53 TWITTER 54 REDES 55 YOU TUBE 56 REDES SOCIALES 56 COMUNICACIÓN POLÍTICA 57 CAMPAÑA ELECTORAL 57 MARKETING VIRAL 58 PROSELITISMO 58 DEMOCRACIA 59 4 5 ELECCIONES 59 OPINIÓN PÚBLICA 59 CAPÍTULO III 3.
    [Show full text]
  • Fomento De La Recepción Crítica En Niños Ante El Consumo De Retos
    Fomento de la recepción crítica en niños de nueve a once años ante el consumo de videos de retos peligrosos en YouTube Fomento de la recepción crítica en niños de nueve a once años ante el consumo de videos de retos peligrosos en YouTube Tesis para obtener el grado de: Maestros en Diseño, Información y Comunicación PRESENTADA POR: Jeniffer Cruz Vera Alejandro Reyes García Gadi Reyna Miranda Alejandro Rosales Martínez COMITÉ TUTORAL: Dra. Dina Rochman Beer Mtra. Gabriela Ramírez de la Rosa Dra. Margarita Espinosa Meneses LECTOR INTERNO: Mtro. Luis Antonio Rivera Díaz LECTOR EXTERNO: Dr. Marco Antonio González Pérez Ciudad de México, 2020 Agradecimientos Al Consejo Nacional de Ciencia y Tecnología (CONACyT), cuyos apoyos resultaron esenciales para el desarrollo de este proyecto. A la Universidad Autónoma Metropolitana y la Maestría en Diseño, Infor- mación y Comunicación, por brindar todas las facilidades y soporte que nos permitieron llevar a cabo esta investigación. A los directores de las escuelas que participaron en esta investigación. Su apoyo, confianza, disposición y cooperación fueron admirables y fundamentales a lo largo de todo el proyecto. A las directoras del Insti- tuto Rosner, de la escuela José Luis Vieyra González, turno matutino, de la escuela Maestros de México; al director del Colegio Vincent Van Gogh y al subdirector de la escuela Maestros de México. A nuestras asesoras: la Mtra. Gabriela Ramírez de la Rosa, la Dra. Mar- garita Espinosa Meneses y la Dra. Dina Rochman Beer, quienes pusie- ron tanto trabajo, esfuerzo y dedicación como nosotros. Este proyecto es tan nuestro como de ellas. A nuestros lectores, el Mtro.
    [Show full text]
  • The Cultural Logic of Digital Intermediaries: Youtube Multichannel Networks', Convergence, Vol
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by RMIT Research Repository Thank you for downloading this document from the RMIT Research Repository. The RMIT Research Repository is an open access database showcasing the research outputs of RMIT University researchers. RMIT Research Repository: http://researchbank.rmit.edu.au/ Citation: Lobato, R 2016, 'The cultural logic of digital intermediaries: YouTube multichannel networks', Convergence, vol. 22, no. 4, pp. 348-360. 6HHWKLVUHFRUGLQWKH50,75HVHDUFK5HSRVLWRU\DW https://researchbank.rmit.edu.au/view/rmit:39547 9HUVLRQ Published Version &RS\ULJKW6WDWHPHQW The Author(s) 2016 /LQNWR3XEOLVKHG9HUVLRQ http://dx.doi.org/10.1177/1354856516641628 PLEASE DO NOT REMOVE THIS PAGE Article Convergence: The International Journal of Research into The cultural logic of digital New Media Technologies 2016, Vol. 22(4) 348–360 ª The Author(s) 2016 intermediaries: YouTube Reprints and permission: sagepub.co.uk/journalsPermissions.nav multichannel networks DOI: 10.1177/1354856516641628 con.sagepub.com Ramon Lobato Swinburne University of Technology, Australia Abstract How has YouTube evolved as a cultural and commercial infrastructure? What institutional forms has it produced? The present article takes up these questions through a discussion of multichannel networks (MCNs) and their role within the digital video system. MCNs are a new breed of intermediary firm that link entrepreneurial YouTubers with the advertising, marketing and screen production industries. This article considers the functions of MCNs vis-a`-vis the existing con- stellation of screen industry professions, including talent agents, managers and media buyers, who perform similar functions offline. Combining structural analysis of the MCN industry with an assessment of its cultural impacts, I show how Google’s decision to open the YouTube back-end to third-party intermediaries is subtly changing the digital video ecology.
    [Show full text]