Youtube Creators Forum
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Youtube Comments As Media Heritage
YouTube comments as media heritage Acquisition, preservation and use cases for YouTube comments as media heritage records at The Netherlands Institute for Sound and Vision Archival studies (UvA) internship report by Jack O’Carroll YOUTUBE COMMENTS AS MEDIA HERITAGE Contents Introduction 4 Overview 4 Research question 4 Methods 4 Approach 5 Scope 5 Significance of this project 6 Chapter 1: Background 7 The Netherlands Institute for Sound and Vision 7 Web video collection at Sound and Vision 8 YouTube 9 YouTube comments 9 Comments as archival records 10 Chapter 2: Comments as audience reception 12 Audience reception theory 12 Literature review: Audience reception and social media 13 Conclusion 15 Chapter 3: Acquisition of comments via the YouTube API 16 YouTube’s Data API 16 Acquisition of comments via the YouTube API 17 YouTube API quotas 17 Calculating quota for full web video collection 18 Updating comments collection 19 Distributed archiving with YouTube API case study 19 Collecting 1.4 billion YouTube annotations 19 Conclusions 20 Chapter 4: YouTube comments within FRBR-style Sound and Vision information model 21 FRBR at Sound and Vision 21 YouTube comments 25 YouTube comments as derivative and aggregate works 25 Alternative approaches 26 Option 1: Collect comments and treat them as analogue for the time being 26 Option 2: CLARIAH Media Suite 27 Option 3: Host using an open third party 28 Chapter 5: Discussion 29 Conclusions summary 29 Discussion: Issue of use cases 29 Possible use cases 30 Audience reception use case 30 2 YOUTUBE -
Make a Mini Dance
OurStory: An American Story in Dance and Music Make a Mini Dance Parent Guide Read the “Directions” sheets for step-by-step instructions. SUMMARY In this activity children will watch two very short videos online, then create their own mini dances. WHY This activity will get children thinking about the ways their bodies move. They will think about how movements can represent shapes, such as letters in a word. TIME ■ 10–20 minutes RECOMMENDED AGE GROUP This activity will work best for children in kindergarten through 4th grade. GET READY ■ Read Ballet for Martha: Making Appalachian Spring together. Ballet for Martha tells the story of three artists who worked together to make a treasured work of American art. For tips on reading this book together, check out the Guided Reading Activity (http://americanhistory.si.edu/ourstory/pdf/dance/dance_reading.pdf). ■ Read the Step Back in Time sheets. YOU NEED ■ Directions sheets (attached) ■ Ballet for Martha book (optional) ■ Step Back in Time sheets (attached) ■ ThinkAbout sheet (attached) ■ Open space to move ■ Video camera (optional) ■ Computer with Internet and speakers/headphones More information at http://americanhistory.si.edu/ourstory/activities/dance/. OurStory: An American Story in Dance and Music Make a Mini Dance Directions, page 1 of 2 For adults and kids to follow together. 1. On May 11, 2011, the Internet search company Google celebrated Martha Graham’s birthday with a special “Google Doodle,” which spelled out G-o-o-g-l-e using a dancer’s movements. Take a look at the video (http://www.google.com/logos/2011/ graham.html). -
Youtube 1 Youtube
YouTube 1 YouTube YouTube, LLC Type Subsidiary, limited liability company Founded February 2005 Founder Steve Chen Chad Hurley Jawed Karim Headquarters 901 Cherry Ave, San Bruno, California, United States Area served Worldwide Key people Salar Kamangar, CEO Chad Hurley, Advisor Owner Independent (2005–2006) Google Inc. (2006–present) Slogan Broadcast Yourself Website [youtube.com youtube.com] (see list of localized domain names) [1] Alexa rank 3 (February 2011) Type of site video hosting service Advertising Google AdSense Registration Optional (Only required for certain tasks such as viewing flagged videos, viewing flagged comments and uploading videos) [2] Available in 34 languages available through user interface Launched February 14, 2005 Current status Active YouTube is a video-sharing website on which users can upload, share, and view videos, created by three former PayPal employees in February 2005.[3] The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5[4] technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, Vevo, Hulu and other organizations offer some of their material via the site, as part of the YouTube partnership program.[5] Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 years old and older. In November 2006, YouTube, LLC was bought by Google Inc. -
In What Way Is the Rhetoric Used in Youtube Videos Altering the Perception of the LGBTQ+ Community for Both Its Members and Non-Members?
In What Way Is the Rhetoric Used in YouTube Videos Altering the Perception of the LGBTQ+ Community for Both Its Members and Non-Members? NATALIE MAURER Produced in Thomas Wright’s Spring 2018 ENC 1102 Introduction The LBGTQ community has become a much more prevalent part of today's society. Over the past several years, the LGBTQ community has been recognized more equally in comparison to other groups in society. June 2015 was a huge turning point for the community due to the legalization of same sex marriage. The legalization of same sex marriage in June 2015 had a great impact on the LBGTQ community, as well as non-members. With an increase in new media platforms like YouTube, content on the LGBTQ community has become more accessible and more prevalent than decades ago. LGBTQ media has been represented in movies, television shows, short videos, and even books. The exposure of LQBTQ characters in a popular 2000s sitcom called Will & Grace paved the way for LGBTQ representation in media. A study conducted by Edward Schiappa and others concluded that exposure to LGBTQ communities through TV helped educate Americans, therefore reducing sexual prejudice. Unfortunately, the way the LBGTQ community is portrayed through online media such as YouTube has an effect on LGBTQ members and non-members, and it has yet to be studied. Most “young people's experiences are affected by the present context characterized by the rapidly increasing prevalence of new (online) media” because of their exposure to several media outlets (McInroy and Craig 32). This gap has led to the research question does the LGBTQ representation on YouTube negatively or positively represent this community to its members, and in what way is the community impacted by this representation as well as non- members? One positive way the LGBTQ community was represented through media was on the popular TV show Will & Grace. -
HOW to MAKE MONEY with Youtube Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World’S Most Popular Video-Sharing Site
HOW TO MAKE MONEY WITH YouTube Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World’s Most Popular Video-Sharing Site BRAD AND DEBRA SCHEPP New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2009 by Brad and Debra Schepp. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the pub- lisher. ISBN: 978-0-07-162618-7 MHID: 0-07-162618-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-162136-6, MHID: 0-07-162136-9. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trade- mark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. How to Make Money with YouTube is no way authorized by, endorsed, or affiliated with YouTube or its sub- sidiaries. All references to YouTube and other trademarkedproperties are used in accordance with the Fair Use Doctrine and are not meant to imply that this book is a YouTube product for advertising or other com- mercial purposes. -
Dave Lougee, President and CEO, TEGNA, Inc
Participant Biographies Ty Ahmad-Taylor, Vice President, Business Product Marketing, Facebook, Inc. As Vice President of Business Product Marketing, Ty leads Facebook’s monetization strategy and global go-to- market efforts for products that connect people and businesses on the platform. Prior to Facebook, Ty served as CEO of THX Ltd., a global media and entertainment company. Ty brings to Facebook 25+ years of information design, 20+ years of consumer-facing software and product development leadership, along with interactive television services development experience. Ty has a diverse portfolio of technology and hardware patents, and has held roles at several startups and large media and consumer electronic companies, including Viacom, Comcast, The New York Times, and Samsung. Kevin Arrix, Senior Vice President, DISH Media Kevin Arrix, Senior Vice President of DISH Media Sales, is responsible for DISH TV’s and Sling TV’s advertising sales, analytics and operations. He leads the team spearheading the company’s advanced advertising initiatives, which include cross-platform addressable, programmatic sales and dynamic ad insertion. Arrix is a seasoned revenue executive with 20+ years of experience leading Sales, Operations, Client Services and Strategy teams. He is a recognized thought-leader fluent in the various disciplines of digital and mobile advertising and marketing. Prior to joining DISH in 2018, Arrix served as Chief Revenue Officer of Verve, leading the mobile marketing platform’s Direct and Enterprise sales, customer success and advertising operations teams. Prior to Verve, Arrix served as Chief Revenue Officer at mobile rewards entertainment platform Viggle, where he arrived prior to product launch to build out the sales team, the operational infrastructure and revenue foundation. -
Mediax Research Project Update, Fall 2013
THE FUTURE OF CONTENT Contests as a catalyst for content creation: Contrasting cases to advance theory and practice UPDATE FALL 2013 FALL mediaX STANFORD UNIVERSITY mediaX connects businesses with Stanford University’s world-renowned faculty to study new ways for people and technology to intersect. We are the industry-affiliate program to Stanford’s H-STAR Institute. We help our members explore how the thoughtful use of technology can impact a range of fields, from entertainment to learning to commerce. Together, we’re researching innovative ways for people to collaborate, communicate and interact with the information, products, and industries of tomorrow. __________________________________________________________________ Contests as a catalyst for content creation: Contrasting cases to advance theory and practice Future of Content Project Update October 2013 __________________________________________________________________ Research Team: Brigid Barron, Associate Professor of Education; Caitlin K. Martin, Senior Researcher, Stanford YouthLab, Stanford Graduate School of Education (SGSE); Sarah Morrisseau, Researcher, Vital Signs Program; Christine Voyer, Researcher, Vital Signs Program; Sarah Kirn, Researcher, Vital Signs Program; Mohamed Yassine, Research Assistant, SGSE __________________________________________________________________ Background New generative platforms and increasing accessibility are changing the nature of who contributes content to the Web and how they do it. Networked learning communities offer young people opportunities to pursue interests and hobbies on their own time while letting them contribute to others’ learning by producing content, engaging in discussion and providing feedback. Qualitative research offers rich portraits of how contributing content actively to online communities can develop social networks, a sense of agency, technical skills, content knowledge and confidence in one’s ability to create (Ito et al., 2009; Barron, Gomez, Pinkard, Martin, in press; Jenkins, 2006). -
70Th Annual Tech & Engineering Brand Opportunities
PROPRIETARY & CONFIDENTIAL BRAND OPPORTUNITIES APRIL 7, 2019 PROPRIETARY & CONFIDENTIAL 2 Program Book Advertising Rates Trimmed Size (in inches) 2019 Net Rate Format Width Height 4-Color CMYK Black & White Rear Cover 8⅛ 10⅞ $11,000 — 2-Page Spread 16¼ 10⅞ $9,500 — Center Spread Add $750 Inside Cover(s) Add $500 Full Page 8⅛ 10⅞ $6,500 $5,500 Inside Cover(s) Add $500 ⅔ Page 4½ 10 $4,750 $3,850 ½ Page Horizontal 7 4⅞ $4,000 $3,000 ⅓ Page Horizontal 4½ 4⅞ $3,000 $2,250 ⅓ Page Vertical 2¼ 8⅞ $3,000 $2,250 ¼ Page Corner 3⅜ 4⅞ $2,500 $1,750 ¼ Page Horizontal Strip 7 2½ $2,500 $1,750 Specific Editorial Adjacency (All Formats) Add 10% Custom formats and packages, including wraps and inserts, are available upon request. PROPRIETARY & CONFIDENTIAL 3 Ticket and Sponsorship Options Individual Gold Pedestal Atom Wings Presenting $750 $6,500 $7,500 $10,000 $20,000 $50,000 Single Ticket Standard Premium Premium 2x Premium 3x Premium Tickets General Seating Table of 10 Table of 12 Table of 12 Tables of 12 Tables of 12 Featured Logo in Name in Logo in Sponsor Listings + Logo Above Sponsor Recognition — — Sponsor Listings Sponsor LIstings Sole Sponsorship Show Title in of Reception Bar All Displays Logo in Featured Logo in Logo on Front Name in Sponsor Listings Cover + Ad on Print Program — — Sponsor Listings Sponsor Listings + Rear Cover, Wrap, + ½ Page Ad Full Page Ad or Center Spread Featured on Show Page Featured on Event Page Name in Logo in 2 Image/Link Posts + Digital / Social — — Sponsor Listings + 2 Image/Link Posts + Hosted Videos on Each Sponsor Listings Hosted Videos on Each Social Network Image/Link Post Social Network Branding on all Show Clips Step & Repeat — — — — Featured Logo Featured Logo “Emmy Showcase” Featured Pedestal Gallery of featured honorees, with — — — Featured Pedestal + Exclusive prime placement in NAB show lobby. -
The Musicless Music Video As a Spreadable Meme Video: Format, User Interaction, and Meaning on Youtube
International Journal of Communication 11(2017), 3634–3654 1932–8036/20170005 The Musicless Music Video as a Spreadable Meme Video: Format, User Interaction, and Meaning on YouTube CANDE SÁNCHEZ-OLMOS1 University of Alicante, Spain EDUARDO VIÑUELA University of Oviedo, Spain The aim of this article is to analyze the musicless music video—that is, a user-generated parodic musicless of the official music video circulated in the context of online participatory culture. We understand musicless videos as spreadable content that resignifies the consumption of the music video genre, whose narrative is normally structured around music patterns. Based on the analysis of the 22 most viewed musicless videos (with more than 1 million views) on YouTube, we aim, first, to identify the formal features of this meme video format and the characteristics of the online channels that host these videos. Second, we study whether the musicless video generates more likes, dislikes, and comments than the official music video. Finally, we examine how the musicless video changes the multimedia relations of the official music video and gives way to new relations among music, image, and text to generate new meanings. Keywords: music video, music meme, YouTube, participatory culture, spreadable media, interaction For the purposes of this research, the musicless video is considered as a user-generated memetic video that alters and parodies an official music video and is spread across social networks. The musicless video modifies the original meaning of the official-version music video, a genre with one of the greatest impacts on the transformation of the audiovisual landscape in the past 10 years. -
WILL Youtube SAIL INTO the DMCA's SAFE HARBOR OR SINK for INTERNET PIRACY?
THE JOHN MARSHALL REVIEW OF INTELLECTUAL PROPERTY LAW WILL YoUTUBE SAIL INTO THE DMCA's SAFE HARBOR OR SINK FOR INTERNET PIRACY? MICHAEL DRISCOLL ABSTRACT Is YouTube, the popular video sharing website, a new revolution in information sharing or a profitable clearing-house for unauthorized distribution of copyrighted material? YouTube's critics claim that it falls within the latter category, in line with Napster and Grokster. This comment, however, determines that YouTube is fundamentally different from past infringers in that it complies with statutory provisions concerning the removal of copyrighted materials. Furthermore, YouTube's central server architecture distinguishes it from peer-to-peer file sharing websites. This comment concludes that any comparison to Napster or Grokster is superficial, and overlooks the potential benefits of YouTube to copyright owners and to society at large. Copyright © 2007 The John Marshall Law School Cite as Michael Driscoll, Will YouTube Sail into the DMCA's Safe Harboror Sink for Internet Piracy?, 6 J. MARSHALL REV. INTELL. PROP. L. 550 (2007). WILL YoUTUBE SAIL INTO THE DMCA's SAFE HARBOR OR SINK FOR INTERNET PIRACY? MICHAEL DRISCOLL* 'A sorry agreement is better than a good suit in law." English Proverb1 INTRODUCTION The year 2006 proved a banner year for YouTube, Inc. ("YouTube"), a well- known Internet video sharing service, so much so that Time Magazine credited YouTube for making "You" the Person of the Year. 2 Despite this seemingly positive development for such a young company, the possibility of massive copyright 3 infringement litigation looms over YouTube's future. For months, YouTube was walking a virtual tightrope by obtaining licensing agreements with major copyright owners, yet increasingly gaining popularity through its endless video selection, both legal and otherwise. -
Looking At, Through, and with Youtube Paul A
Santa Clara University Scholar Commons Communication College of Arts & Sciences 2014 Looking at, through, and with YouTube Paul A. Soukup Santa Clara University, [email protected] Follow this and additional works at: https://scholarcommons.scu.edu/comm Part of the Communication Commons Recommended Citation Soukup, Paul A. (2014). Looking at, through, and with YouTube. Communication Research Trends, 33(3), 3-34. CRT allows the authors to retain copyright. This Article is brought to you for free and open access by the College of Arts & Sciences at Scholar Commons. It has been accepted for inclusion in Communication by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. Looking at, with, and through YouTube™ Paul A. Soukup, S.J. [email protected] 1. Looking at YouTube Begun in 2004, YouTube rapidly grew as a digi- history and a simple explanation of how the platform tal video site achieving 98.8 million viewers in the works.) YouTube was not the first attempt to manage United States watching 5.3 billion videos by early 2009 online video. One of the first, shareyourworld.com (Jarboe, 2009, p. xxii). Within a year of its founding, begin 1997, but failed, probably due to immature tech- Google purchased the platform. Succeeding far beyond nology (Woog, 2009, pp. 9–10). In 2000 Singingfish what and where other video sharing sites had attempt- appeared as a public site acquired by Thompson ed, YouTube soon held a dominant position as a Web Multimedia. Further acquired by AOL in 2003, it even- 2.0 anchor (Jarboe, 2009, pp. -
Global Tree Planting with Purpose and Power
Global Tree Planting with Purpose and Power Partnership Study: Social media influencers inspire large-scale action among a new generation of tree planters What started as a callout on the social media platform Reddit quickly turned into an environmental force, driven by a new audience of tree planters. #TeamTrees — a collective effort with YouTube creators to inspire support for tree planting around the globe — took social media by storm in the fall of 2019. The campaign was one of the fastest-growing environmental fundraising initiatives to date and the largest crowdfunding effort in YouTube’s history. A UNIQUE OPPORTUNITY #TeamTrees began with YouTube influencers MrBeast (Jimmy Donaldson, widely followed for his creative philanthropy) and Mark Rober (former NASA scientist) accepting a challenge to plant 20 million trees in honor of MrBeast’s 20 millionth subscriber. They chose to collaborate with the Arbor Day Foundation in managing the campaign to leverage three of its key strengths: ➊ Unique Position: The Foundation is uniquely equipped to handle a tree planting project of this scale and scope. ➋ Integrity: A commitment to planting the right tree in the right place for the right reasons. ➌ Credibility: A proven track record of working with a network of partners to deliver results. The goal was to raise $20 million by January 1, 2020. Each dollar raised would plant a tree, and trees would be planted on every continent except Antarctica. Hundreds of other content creators on YouTube and other social platforms were recruited to help lead the charge, and everyone involved developed unique content to drive their viewers to donate on TeamTrees.org in support of tree planting.