Hospitality as legendary as our landscape. Warm hospitality. Friendly service. Fine cuisine. It’s easy to fall in love with – before you even catch a glimpse of the . For daily nonstop ights to Switzerland, with short connections to other European destinations, contact your travel agent or visit swiss.com Best of Switzerland. 10 reasons to visit Switzerland. MySwitzerland.com

050_300_WengenA340_185x245_Best_of_en 1 03.10.14 11:32 Grüezi.

Chillon Castle, Montreux,

Grüezi, bonjour, buongiorno, allegra.

Switzerland is a unique holiday, travel and and lakes – and experience natural highs that you’ll conference destination in the heart of the Alps. never forget. Our motto “get natural.” applies everywhere: unspoilt nature and majestic mountains, genuine Welcome to Switzerland: we look forward to your visit! people and thrilling adventures all present end- less holiday possibilities.

Switzerland’s magnificent natural landscapes thrill and inspire countless visitors. Discover for your- Jürg Schmid self the magic of our mountains, glaciers, forests CEO Switzerland Tourism

The regions. Partners. D

A Recommended by Switzerland Tourism. Bodensee B Basel Region Thur MySwitzerland.com / strategicpartners C Bern Region BASEL Rhein WINTERTHUR D Töss E Fribourg Region Limmat ZÜRICH F Geneva B ST.GALLEN Strategic premium partners N G Lake Geneva Region H A Reuss Graubünden K I Jura & Three-Lakes I Zürichsee J Rhein FL Lucerne-Lake Lucerne Region Swiss Chocolate The trade association of the Swiss hotel industry Switzerland by train, bus and boat e BIEL/BIENNE ar Z chocolatfrey.com hotelleriesuisse.ch SwissTravelSystem.com K A u / Liechtenstein Doubs 4 g e

r s Walensee e L F 6 e e e rs le M ie B LUZERN A N Zurich Region Vierwald- e J Aar stättersee l te The airline of Switzerland Financial services châ 2 swiss.com ubs.com eu E N BERN mme de c 7 C La Reuss

Inn Strategic partners e rse E T e H h nz u rie ne B errhein rs A rd ee a Vo Schwarzsee re D Simme 5 American Express Watches Jewelry Retail and wholesale trade Car rental G LAUSANNE Kander in Switzerland Gems coop.ch europcar.ch americanexpress.ch bucherer.com

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Gateway to the Alps Exquisite Swiss biscuit Interest group for Swiss Switzerland Cheese Marketing L zurich-airport.com specialities non-hotel accommodation switzerland-cheese.com Ti cino kambly.ch stnet.ch/parahotellerie Ve rzasca F Maggia Rhône M GENÈVE SWISS ARMY KNIVES | TIMEPIECES | TRAVEL GEAR victorinox.com 1 02040 80 km o e i Lugan r o d io g g La g a M 01020 40 miles o Official partners g I La Motorway Scenic routes. Road www.swisstravelcenter.ch Railway Car transport by rail appenzellerbier.ch axpo.com flyer.ch gastrosuisse.ch swisstravelcenter.ch intersportrent.ch 1 : –Brig––––/St. Moritz Airport 2 : Chur/Davos/St. Moritz–Bernina Pass–Tirano–Lugano (by bus, only in summer) 3 GoldenPass Line: Montreux–Zweisimmen–Interlaken–Brünig Pass–Lucerne 4 Wilhelm Tell Express: Lucerne–Flüelen (by boat)–St. Gotthard––/Lugano grimselstrom.ch mammut.ch snowsports.ch swisscom.com swissinfo.ch swissrent.com 5 Palm Express: St. Moritz–Maloja Pass––Lugano (by bus) 6 Pre-Alpine Express: Lucerne–Rapperswil–St.Gallen–Romanshorn 7 RegioExpress Lötschberger: Bern–Kandersteg–Brig topevents.ch visana.ch

partnerseite_alle_sprachen_ab_2015.indd 1 06.11.14 14:07 Contents.

Reason 1: Reason 7: Nature. Events. 4 16

Reason 2: Reason 8: Public transport. Wellbeing. 6 18

Reason 9: Reason 3: Cities. Perfect location. 20 8

Reason 4: Reason 10: Four cultures. Hospitality. 10 22

Reason 5: Traditions. Grand Tour of Switzerland 12 24

Reason 6: Information for holidays The outdoors. in Switzerland 14 26

Webcode: 12345

Switzerland Tourism, Tödistrasse 7, CH-8027 Zürich, How to use the Webcodes phone 00800 100 200 30 (freephone*), Wherever you see a Webcode in this brochure, you can [email protected], MySwitzerland.com find out more online: simply go to MySwitzerland.com

* Local charges may apply and enter the number in the search field. Reason 1: N a t u r e .

The moorland Glaubenberg, Entlebuch, Lucerne-Lake Lucerne Region

An unspoilt natural paradise. Basel Mountains and valleys, glaciers and forests, lakes and rivers – Zurich an amazing variety in such a small space. For an active vacation, 4 Bern or perfect relaxation, Switzerland has something for everyone. The Alps need no introduction and never disappoint. Nature parks 2 are home to rare plants and animals, or feature unusual geology. 1

Everywhere there are cable cars or cog railways to carry visitors Geneva 3 Lugano effortlessly up the steepest slope to enjoy superb views from the top. Webcode: A70191

4 Best of Switzerland. Nature. 3 The . The most famous peak of all

Star of many a chocolate box and calendar, the mountain with the crooked peak is a symbol of Switzerland. A chal- lenge to mountaineers, but less energetic visitors can en- joy its tranquil beauty from afar. You know it from photos, but can you leave without seeing the real thing? Winter or summer, a ride in the Gornergrat railway from the village of Zermatt takes you to the starting points of unforget- table tours focussed on the mythical mountain. Webcode: 45830 1 Aletsch area. A magnificent heritage site

The Alps can take your breath away when you look down, as well as when you look up: the Aletsch Glacier is the longest in Europe and you can get a stunning view by taking a cable car up from the Rhône valley and getting out at the top station. It is no wonder that the area is designated a UNESCO World Heritage Property, covering the glacier, the Jungfrau and the Bietschhorn. It was chosen for its variety, its scientific interest – and its sheer beauty. Webcode: 36512

2 Eiger, Mönch and Jungfrau. An attraction inside and out

The famous trio of the Bernese Oberland have plenty for everyone. Numerous hiking routes offer panoramic views of the snow-capped peaks, or for a closer view of the famous Eiger North Face, try the Eiger Trail at its base. For a more relaxing visit, take the Jungfrau railway which winds its way nine kilometres inside the three moun- tains up to Europe’s highest railway station – stopping on the way to let you look out over the valleys below. Webcode: 28417

4 Lake Lucerne / Pilatus. Heart of Switzerland

Magical Lake Lucerne is the cradle of Switzerland, offering countless attractions from historic castles and monasteries to traditional festivities. Daring pioneers have given the region some of its biggest draws, such as the world’s steepest cog railway, which climbs Mount Pilatus. Relax aboard superbly restored paddle steamers, the pride of Lake Lucerne’s elegant fleet, as they glide past a glorious natural backdrop of lush meadows and towering cliffs. Webcode: 28286

Nature. Best of Switzerland. 5 Reason 2: P u b l i c t r a n s p o r t .

Glacier Express, , , Graubünden

Schaffhausen

Basel The Swiss style of travel. Zürich St. Gallen Appenzell

Swiss public transport is pure seduction of the senses. Where else in Luzern Rigi Neuchâtel Bern Pilatus Stanserhorn Chur the world can you discover so many delightful destinations, simply Brienzer Engelberg Rothorn Davos Fribourg/ Titlis Freiburg by stepping aboard a train, bus or boat? Almost no village is too Interlaken Jungfraujoch Lausanne Schilthorn St. Moritz Gstaad remote, no corner too concealed and no mountain too mighty to be Montreux Rochers-de-Naye Glacier 3000 Brig reached by public transport. Whether touring Switzerland by train, Locarno Tirano Genève Domodossola Martigny bus or boat, you will always find the right connection. At your arrival Zermatt Chamonix-Mont Blanc Gornergrat Lugano Matterhorn Glacier border railway station. Your arrival airport. Or up to towering Paradise 3,800-metre snow-capped summit. Webcode: 9868 All over Switzerland: 5 6 7 8

6 Best of Switzerland. Public transport. 5 Swiss Travel Pass. Travel like royalty

The Swiss Travel Pass gives free travel on the entire Swiss Travel System: no less than 26,000 kilo metres of rail, bus and boat routes. The Pass also includes rides on buses and trams in 75 towns and cities, trips on our famous scenic routes including the Glacier Express and the GoldenPass Line, and free entry to more than 480 museums. Accompanied children up to 16 go free. The Swiss Travel Pass is valid for durations of four days up to one month. SwissTravelSystem.com Webcode: 51772

7 Our scenic routes. Small land, big adventures

Ride the trains, buses and boats of our scenic routes, and you will spend hour after hour marvelling at the glorious landscapes. Or discover the very best of Swiss public transport on the Grand Train Tour of Switzerland. It combines the most scenic routes to one seamless travel experience and can be enjoyed all year round. Highlights include the Glacier Express, the Bernina Express, the Wilhelm Tell Express, and the GoldenPass Line. Webcode: 67715

6 Mountain adventures. Ride high for a low price

You can access many of Switzerland’s most beautiful mountain peaks by cable car or cog railway. With the Swiss Travel Pass, you benefit from a 50% discount off the price of most of these rides. Take this opportunity to enjoy some unforgettable experiences on Switzer- land’s spectacular mountaintops. Special: travel on the cog railways and cable cars on the Rigi is free of charge with your Swiss Travel Pass. Webcode: U25349

8 Travel like clockwork. Linked by train, bus and boat

No other country in the world has a public transport network offering such dense coverage. Swiss Federal Railways (SBB) and the other Swiss transport providers are constantly improving connections to the holiday regions. Trains run at regular intervals: they always depart and arrive at the same minute past the hour/half hour. Timetable information: www.sbb.ch Webcode: 9868

Public transport. Best of Switzerland. 7 Reason 3: P e r f e c t l o c a t i o n .

Rigi and Bürgenstock seen from Pilatus, Lucerne-Lake Lucerne Region

Ticking every box. Basel For a country in the heart of the continent, there’s no better location Zurich than Switzerland. Sharing borders with five other countries, and Bern links by air, rail and road with dozens more, Switzerland is open to the world. Four distinct cultures and national languages share this modest country, though English is widely spoken as well. Welcome to Switzerland – welcome to the world! Geneva Lugano Webcode: 25378

All over Switzerland: 9 10 11 12

8 Best of Switzerland. Perfect location. 9 In the heart of Europe. At the centre of it all

Switzerland, a land-locked country, is located in the heart of Europe and in the heart of the Alps. Flanked by to the north, to the south, to the west and and Liechtenstein to the east, Switzer- land is easy to reach, with straightforward land border crossings and international airports at Zurich, Geneva, Basel, Lugano and Bern. Webcode: 25378

11 More affordable than you think. More bang for your buck

Switzerland offers a number of products and services for the budget-conscious traveller. Stated prices include most taxes and tips so the price you see is generally the price you pay. Several cities offer free bicycle rentals in summer and a Swiss Travel Pass is excellent value for extended train, bus and boat travel as well as access to more than 480 museums. With the Swiss Family Card, children under 16 years of age will travel for free. Webcode: 25370

10 Easily accessible. Closer than you think

SWISS – the airline of Switzerland – is proud of its na- tional heritage. You’ll find that SWISS will match your expectations of a holiday in Switzerland by providing the highest level of Swiss quality, first-class service and personalised attentiveness all round. For daily nonstop flights to Switzerland, with short connections to other European destinations, contact your travel agent or visit swiss.com. Webcode: 25321

12 English widely spoken. No dictionary needed

Even though Switzerland has four national languages – German, French, Italian and Romansh (a derivative of Latin), there is no need to bring along a dictionary. English is widely spoken and understood. In fact, some people are more proficient in English than they are in a second national language and English is often used as a link between Switzerland’s various linguistic communities. Webcode: 25370

Perfect location. Best of Switzerland. 9 Reason 4: F o u r c u l t u r e s .

Soglio, , Graubünden

Variety in a small space. Basel Even if Switzerland is only a small country, it’s a land of four different Zurich cultures, languages and a diversified landscape. Prosperous medi- 16 Bern eval cities have kept their old centres intact. Unspoilt villages nestle in the valleys, or provide commanding views from the hilltops. The 13 15 variety in building style is dazzling: half-timbered houses in the east, richly painted facades in the centre, delicate stucco in Graubünden. Geneva 14 Lugano Webcode: 13375

10 Best of Switzerland. Four cultures. 15 / St. Moritz / . Landscape of dreams

Accessed by the stunning , declared part of UNESCO World Heritage, you arrive in the fairytale Engadin valley, strewn with lakes sparkling in the sunlight, and breathe invigorating, pine-scented air. From the world-famous Alpinestyle St. Moritz to the villages along nearby lakeshores, 13 funiculars and mountain railways lift you to epic mountaintop views and trails. Webcode: 28339 13 The . A grape-growing heritage

The Lavaux vineyards are one of Switzerland’s UNESCO World Heritage Properties. Planted by medieval monks, they cover almost 2,000 acres of south-facing slopes overlooking Lake Geneva in the French part of Switzer- land. Take a boat to get a spectacular view from the water, or ramble through the sundrenched terraces and unspoilt villages, looking over the lake to the mountains on the other side. There are naturally plenty of oppor- tunities to sample the excellent local wine! Webcode: 36515

16 Bern. The essence of Switzerland

The cosmopolitan Swiss capital with its medieval core, a wealth of living history, picturesque river, majestic mountains with snow-capped peaks framed by a pierc- ing blue sky: Bern showcases the essence of Switzer- land in a compact area. The warm welcome offered by the Bernese people and their long tradition of hospitality mean you’ll feel immediately at home. Webcode: 28370

14 Ticino. Switzerland’s sun lounge

Switzerland with Italian flair – that’s Ticino, on the southern side of the Alps. Stunning mountain scenery, sparkling lakes, and enough sun for palm trees to flourish. The village of , on Lake Lugano, com- bines it all. Built on a hillside, dominated by its church tower, its red-roofed houses clustered along the shore, it can be reached not only by road, but by boat or on foot, descending from the San Salvatore mountain trail. Webcode: G25460

Four cultures. Best of Switzerland. 11 Reason 5: T r a d i t i o n s .

A yodelling choir, , Eastern Switzerland / Liechtenstein

A delight for locals and visitors alike. Basel 17 19 Although Switzerland’s roots are firmly anchored in its history, the country 19 Zurich is thoroughly modern and innovative. People are proud of their traditions – 18 Bern the customs they love to celebrate, the folk music they play, and the 18 mysterious sports they practise, like flag throwing and Swiss wrestling. 19 20 The same pride goes into more modern activities at which the Swiss are equally skilled, producing their famous items, like watches and army Geneva Lugano knives and chocolate and cheese. 19 Webcode: 9889 All over Switzerland: 18 19 20

12 Best of Switzerland. Traditions. 19 Chocolate. Delicious discoveries

Swiss chocolate is famous – come and learn its history, and how the traditions are kept alive, at one of our chocolate factories. In , you can stand above the production line to watch Alprose bars being produced. At Buchs go on a magical journey with Chocolat Frey, at Broc, learn the history of the Nestlé- Cailler brand – or at Maestrani’s Schoggiland near St.Gallen chocolatiers will reveal the secrets of how to make some of the world’s finest confectionery. 17 Basel’s Fasnacht. Webcode: 40010 Darkness and light at carnival

The best-known of Switzerland’s carnivals is Basel’s Fasnacht, its “three most beautiful days”. At 4 am on the first Monday of Lent, all the lights go off for the “Morge straich” when the costumed and masked participants set off to the sound of fife and drum, the only light coming from their lanterns with their satirical decorations. For 72 hours the streets are alive with the sound of carnival music – fun for locals and visitors alike. Webcode: 36438

18 Cheese. Learn from the masters

All over Switzerland, the land of cheese, you’ll find specialist dairies that open their doors for public visits. At Affoltern in the Emmental valley near Bern, for example, you can learn the secrets of how the famous Emmentaler AOP holey cheese is made. At La Maison du Gruyère, watch specialist cheesemakers bring delicious Le Gruyère AOP to life. And there are many more to discover. Webcode: 25108

20 Alpabzug. Down from the mountain

As summer ends, rural communities all round Switzerland celebrate the “Alpabzug” or “Désalpe”, as farmers lead their cattle down from the high mountain pastures to winter in the valley. At St. Stephan in the Bernese Oberland, the celebratory autumn mood is heightened by festive cowbells, yodelling, alphorns and locally made crafts and refreshments, as the whole village turns out for the fun. Webcode: 36485

Traditions. Best of Switzerland. 13 Reason 6: T h e o u t d o o r s .

Alpage Nava, Val d’Anniviers, Valais

The pleasure of keeping fit. Basel Taking exercise in Switzerland’s magnificent landscape is pure Zurich pleasure. Skiers and snowboarders have thousands of kilometres Bern of runs at their disposal, and resorts clear trails for winter hikers. 21

When the snow has gone, a network of routes lies open for bikers, 24 canoeists and walkers – all those who want to enjoy the countryside 22 at a more leisurely pace. The routes are well signposted, and Geneva Lugano tailor-made packages are available on request. Webcode: B56089 All over Switzerland: 21 22 23 24

14 Best of Switzerland. The outdoors. 21 Hiking. Walking the walk

The Swiss love hiking, and Switzerland is criss-crossed by well-marked trails. From Sunday strollers to moun - tain trekkers, all are well served. From the top of the next hill, round the next corner, what stupendous view will open up before you? Try one of the panoramic paths on either side of Lake Lucerne: let yourself be transported to the top to save yourself the climb. Once there, the path is as long, or as short, as you choose. Webcode: A25521 23 SwitzerlandMobility. Taking the slow road

What you would rush past in a car, with Switzerland- Mobility you can enjoy slowly under your own steam – and still cover a fair few miles. Whether you’re into hiking, cycling, mountain biking, skating or canoeing, SwitzerlandMobility has set up a network of clearly signposted routes for non-motorised traffic, with options for bike rental, overnight accommodation and the transport of luggage. Travel independently, or book a tailored tour. Webcode: 25221

22 Mountain biking. Enjoying the ups and downs 24 Winter sports. A long tradition continues Mountain bikers are spoilt for choice in Switzerland, with routes classed from easy to extreme, steep climbs Switzerland has always attracted winter sports or long-distance tours. Take the southern canton of enthusiasts. The chic resort of St. Moritz in the Ticino: if you like a real challenge, try Monte Tamaro, Engadin has twice hosted the winter Olympics, it in the track of world champions. For something has 350 kilometres of ski runs, and is home to differently rewarding, there are the rolling hills and the Cresta run skeleton track and the oldest bob pretty villages of Mendrisiotto, or the little-known run in the world – still built every year of natural ice. Capriasca region, with its chestnut forests and views The famous White Turf horse races are held on of Lake Lugano. the frozen lake, and there’s a network of winter trails Webcode: B25200 for cross-country skiers and walkers. Webcode: 15348

The outdoors. Best of Switzerland. 15 Reason 7: E v e n t s .

A folk group dance at Ballenberg, Bernese Oberland

Basel Never a dull moment! 26 28 There is always something going on in Switzerland. Summer is Zurich the season of music festivals, held in concert halls, on hills, by Bern the side of lakes, even in a Roman arena. Classical music lovers listen to international musicians; big names flock to the rock, jazz 25 and pop events. Some Swiss cities have their own celebrations, 27 with music and fireworks which bring everyone into the streets Geneva Lugano to enjoy themselves. Webcode: 14765

16 Best of Switzerland. Events. 27 The Geneva Festival. Fun by the lake

Fabulous music and breathtaking fireworks on the edge of the lake – that’s the annual festival in Switzerland’s most cosmopolitan city, Geneva. From rock to reggae, from country to classical, there’s something for you what- ever your taste. And talking of taste: there’s a chance to sample some fine local products in the “espace terroir”. A pre-festival fortnight at the end of July runs into the ten- day actual festival. This event is not to be missed. Webcode: 90182 25 Montreux Jazz Festival. Where the stars shine

Of all the summer music festivals, the Montreux Jazz Festival is one of the most prestigious. Since it started in 1967, it has drawn names like Miles Davis, Ella Fitzgerald, Quincy Jones, Eric Clapton, Sting, Aretha Franklin and many, many more. But it gives a stage to emerging artists as well. From its jazz beginnings, it has expanded to feature music of all kinds. And anyone who’s been will tell you: the atmosphere is something really special. Webcode: 43597

26 Street Parade. A feast of music and colour

If you think the Swiss never let their hair down, think again! Hundreds of thousands of people descend an nually on Zurich on a mid-August Saturday for the crazy, colourful Street Parade. Brightly decorated Love Mobiles drive slowly through the crowds, each playing its own type of electronic music, with leading DJs and live acts. And if that’s not enough, there is partying in and around Zurich from Friday night to the early hours of Monday. Webcode: B185664

28 Art Basel. A must for art lovers

The premier modern and contemporary art fair is held in Basel each year in June. Art Basel is a leading show- case for contemporary art, with roughly 300 top inter- national galleries showing recognised masters and up-and-coming stars working in every branch of the arts from painting, drawing and sculpture to installa- tions, photography and video. For over 40 years it has been attracting collectors, dealers, artists, curators – and art lovers in general. Webcode: 43592

Events. Best of Switzerland. 17 Reason 8: W e l l b e i n g .

Villa Honegg, Bürgenstock, Lucerne-Lake Lucerne Region

Enjoy what is good for you. Basel There’s a long spa tradition in Switzerland – 2,000 years ago the 30 Zurich Romans enjoyed the thermal waters they found in different places. 32 Bern The tradition has continued, but is now rather more sophisticated. 32 Swiss Wellness Hotels are the last word in luxury. From aerobics 32 to Zen, and dozens of ways to be pampered in between. There’s surely no better way to get rid of stress and recharge the batteries. Geneva Lugano Webcode: 9892

All over Switzerland: 29 30 31 32

18 Best of Switzerland. Wellbeing. 29 Rejuvenate. A wealth of ways to feel well

Spending a vacation being pampered in mind and body is a popular option, and where better to get revitalised than in one of Switzerland’s many hotels providing wellness facilities? Detoxify your body, improve your circulation, get rid of wrinkles, take up aerobics, learn to meditate. Ayurveda from , moxibustion from China, thalassotherapy from ancient Greece and recently developed methods from Europe and the Americas are all on offer. Webcode: 9892 31 Alpine wellness. Mountains work wonders

Take a break from the stresses and strains of everyday life, and retreat to the seclusion of a mountain resort to be pampered into a feeling of wellbeing. All over Switzerland Wellness Hotels are waiting to welcome you, with a selection of saunas, steam baths and luxurious pools, massage and treatments, plus fresh air, tranquillity and stupendous scenery. Just relax and enjoy yourself, and go home fully refreshed. Webcode: 9892

30 The spa culture. Relaxing in hot water

Switzerland has a long-standing spa tradition, starting 2,000 years ago with the Romans who built several baths. One was in Baden, whose name even means “bathe”; its sulphurous thermal springs bubble out at a temperature of 47°C. But the whole country is rich in hot springs, and the spa culture has not stood still. Check out the possibilities. Make a relaxing day of it by a spa pool, or book into a spa hotel for a truly pampered holiday. Webcode: 36990 32 Architectural gems. Beautiful inside and out

Many spas in Switzerland have been built by world- renowned architects – equally pleasing to the eye as to the inner spirit. The Tschuggen Bergoase in Arosa and the Rigi-Kaltbad Mineral Baths & Spa are both masterworks of the celebrated Swiss architect Mario Botta – while architecture enthusiasts from around the world travel to Switzerland to visit the Therme Vals, designed by Peter Zumthor, winner of the prestigious Pritzker Architecture Prize. Webcode: 25519

Wellbeing. Best of Switzerland. 19 Reason 9: C i t i e s .

Zurich

No chance to get bored. Basel 33 33 One of the great attractions of Swiss cities is the historic, cultural Zurich 33 and gastronomic variety they offer in a manageable space. You can 34 Bern reach just about everything of interest on foot in a matter of minutes, from museums and churches to countless tempting cafés and shops. But what makes Swiss cities really unique is their proximity 33 35 to nature – beautiful mountains, lakes and rivers. Add an unrivalled Geneva Lugano density of art and architecture, culinary excellence and nightlife, and you have all the ingredients for the perfect weekend break. All over Switzerland: Webcode: 9856 33 36

20 Best of Switzerland. Cities. 35 Quality of life. Southern relaxation

Lugano, in sunny Ticino, lies in a bay on the lake of the same name, surrounded by mountains. Thanks to its mild climate, camellias and magnolias flourish in its many parks. A town big enough to cater for every need, but never overwhelming. Saunter around the traffic-free with its painted facades and arcades, relax at a café in one of the piazzas, sipping a leisurely glass of wine or cappuccino as you watch the world go by. Webcode: 28451

33 Museums. Getting to grips with art and culture

The cultural heritage of Switzerland is unique and of international interest. With more than 1,000, Switzer- land offers the greatest concentration of museums of any country worldwide. Succumb to the magic of our remarkable museums like the Kunsthaus in Zurich, the Fondation Beyeler or the Kunstmuseum in Basel, the Zentrum Paul Klee in Bern or the Mamco in Geneva. Charming private collections and outstanding exhibi- tions will inspire your city break. Webcode: 13844

33 Shopping. Spoilt for choice

Shopping is a special experience in the Swiss capital Bern. Whether or not you actually want to buy anything, you can feast your eyes on items ranging from antiques to souvenirs, from elegant clothes to tempting choco- late, in the almost six kilometres of arcades known as Lauben – and if it’s raining, you won’t get wet! The windows are a treat in themselves: the Bernese even have a special word, “löubele”, for “wandering around the arcades”. 36 Business traveller (MICE). Webcode: 9884 Focus for success

Recently published figures from the International Congress and Convention Association have shown Switzerland to be one of the world’s top ten confer- ence countries. Centrally located in Europe, with easy access and low applicable taxes, Switzerland makes for an attractive destination with a solid reputation. Venues offer professional staff, top-quality services and competitive prices – while the natural settings are unparalleled. Webcode: 25580

Cities. Best of Switzerland. 21 Reason 10: H o s p i t a l i t y .

Grand Hôtel du Lac, Vevey, Lake Geneva Region

Guests always feel welcome. Basel The Swiss have been looking after their visitors for at least two Zurich centuries and know how to cater for every taste. The magnificent Bern five-star hotels in the top resorts are the last word in luxury. Guests with simpler tastes may perhaps choose a historic hotel, tastefully refurbished to meet all modern demands, or get closer to the Swiss way of life with a farm stay or bed and breakfast in a family home. Geneva Lugano Many hotels and homes make a virtue of serving local produce. Webcode: 9848 All over Switzerland: 37 38 39 40

22 Best of Switzerland. Hospitality. 37 Typically Swiss Hotels. Swiss quality with local roots

Typically Swiss Hotels pride themselves on offering an experience that can only be had in Switzerland. Enjoy the personal touch: the lovingly furnished rooms and authentic local cuisine with local wines. They are all situated in prime locations, perhaps in the heart of a historic town, perhaps with breathtaking mountain views – as varied as Switzerland itself. The staff are always happy to give local advice: they know their region well. Webcode: 17689 39 Budget and non-hotel accommodation. Great value for money

If you’re travelling on a budget, Switzerland has the perfect solution. Some 53 Swiss Youth Hostels provide spotless, high-quality accommodation at affordable prices, alongside about 900 bed and breakfasts, rang- ing from simple to lavish, in locations that include castles, houses, chalets and farms. Rent a self-catering holiday apartment, or sleep under canvas – Switzer - land has dozens of high-quality campsites. Webcode: 25384

38 Swiss Deluxe Hotels. Nothing but the best

Combining tradition and luxury, and offering an incomparable experience of the real Switzerland, the 39 Swiss Deluxe Hotels are jewels of their kind. They include some of the world’s most celebrated hotels. From urban oases of tranquillity to rural gems in spectacular natural settings, Swiss Deluxe Hotels offer everything for a top-quality stay, from service to design. Webcode: 25387

40 Swiss Family Hotels. Family fun

As well as endless facilities for families around the coun- try, Switzerland has a network of specially designated Swiss Family Hotels. Establishments must meet many exacting requirements to qualify as a Swiss Family Hotel, including comfortable family rooms, children’s menus, playrooms and playgrounds – plus professional childcare and a wide range of fun activities for the whole family. You’re assured of the best! Webcode: 25416

Hospitality. Best of Switzerland. 23 Chapel Bridge, Lucerne, Lucerne-Lake Lucerne Region

Grand Tour of Old Town of Bern, Bern-Bernese Grossmünster Basel, city of culture, Oberland church, Zurich, Switzerland. Basel Region D Zurich Region

If you want to discover the best of Switzerland in one single route, look no further than the Grand Tour of Switzer- land, which stretches for 1,600 kilometres and whisks you through the country’s most beautiful regions. You’ll encounter four linguistic regions as you take in five Alpine A passes, 11 UNESCO World Heritage Properties, two biosphere reserves and 22 lakes. Enjoy an unforgettable Falls, Eastern Switzerland /Liechtenstein journey packed with adventure from start to finish! FL

Creux du Van, rock amphitheatre, Jura & Three-Lakes

F

Muottas Muragl panoramic peak, Graubünden

Swiss Alps Jungfrau-Aletsch, Bern-Bernese Oberland / Valais

I 0 20 40 80 km

Salgesch 0 10 20 40 miles

GrandGrand Tour Tour of of Switzerland Switzerland Three , MotorwayAutobahn Ticino MainHauptstrasse02 road 040 80 km RailwayBahnlinie CarAutoverlad01 transport by rail02040 miles AirportFlughafen

0 20 40 80 km Jet d’eau, Geneva

Château de Chillon, 0 10 20 40 miles www.swisstravelcenter.ch Montreux, Grand Tour of Switzerland Lake Geneva Region Autobahn Matterhorn, Hauptstrasse Bahnlinie Zermatt, The webroute on MySwitzerland.com Valais Autoverlad The Grand Tour of Switzerland is a suggested route that makes use of the existing Swiss road network. Visitors Discover the Grand Tour of Switzerland with all the highlightsFlughafen on a virtual travel. follow the route at their own risk. Switzerland Tourism and the Grand Tour of Switzerland association accept no liability Besides inspiring pictures and videos you can find GXP-data of the route for free download. for construction works, diversions, signage relating to special events or safety provisions along the route. MySwitzerland.com/grandtour

24 Best of Switzerland. Grand Tour of Switzerland. Grand Tour of Switzerland. Best of Switzerland. 25 Information for holidays, meetings and conferences in Switzerland.

Address News and info about Switzerland Switzerland Tourism Interested in what is happening day to day? The news and information P.O. Box, CH-8027 Zürich website on politics, the economy, society, culture and science, in ten languages. Credits Devised by swissinfo.ch Switzerland Tourism, Zürich Designed and published by Travel to Switzerland Switzerland Tourism, Zürich Tips and information on how to get to Switzerland. Whether you are Cover photograph travelling by plane, train or car, Switzerland offers excellent international Aletsch Glacier, Riederalp, Valais, Andreas Gerth connections. Photographs, illustration MySwitzerland.com, Webcode: 25321 Switzerland Tourism, holiday regions and destinations

Travel within Switzerland Printed by Convenient, comfortable and carefree: a dense public transport Schellenberg Druck AG, Pfäffikon ZH network and optimal connections guarantee flexible travel and enjoyable Print run explorations throughout Switzerland. 35,000 copies Published MySwitzerland.com, Webcode: 25349 February 2015

Booking accommodation An emphasis on sustainability From design & lifestyle hotels to wellness retreats and farm stays: Switzerland is known as a country of unspoilt Switzerland’s accommodation options at a glance. With, of course, an nature that is committed to environmentally easy and convenient booking facility. sensitive policies regarding natural resources, to careful stewardship of the landscape, and MySwitzerland.com, Webcode: 25384 to its eco-friendly public transport system. This commitment to the environment and to sustain- able development guarantees a high-quality Switzerland at the touch of a tablet tourism for our guests. With the Swiss Mag app and its e-brochures, planning your Swiss adventure becomes an adventure in itself.

Download the Swiss Mag app for iPad: MySwitzerland.com / ipad

Mobile apps With our free mobile apps, all the info, tips and inspiration you need is just a click away: MySwitzerland.com / mobile Seals of quality Through the “Swiss Tourism Quality Seal” programme, the leading tourism organisations and a total of 2,400 tourist establishments are Swiss Swiss Swiss Family Best Swiss committed to a clearly defined quality of service Hike City Guide Events Trips Hotels for their guests.

Information. Best of Switzerland. 26 Partners.

Recommended by Switzerland Tourism. Bodensee Thur MySwitzerland.com / strategicpartners BASEL Rhein WINTERTHUR Töss

Limmat Birs ZÜRICH ST.GALLEN Strategic premium partners

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Rhein Swiss Chocolate The trade association of the Swiss hotel industry Switzerland by train, bus and boat e BIEL/BIENNE ar Z chocolatfrey.com hotelleriesuisse.ch SwissTravelSystem.com A u Doubs g e r s Walensee e e e e rs le ie B LUZERN Vierwald- e Aar stättersee l te The airline of Switzerland Financial services châ swiss.com ubs.com eu E N BERN mme de c La Reuss

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Simme American Express Watches Jewelry Retail and wholesale trade Car rental LAUSANNE Kander in Switzerland Gems coop.ch europcar.ch

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Gateway to the Alps Exquisite Swiss biscuit Interest group for Swiss Switzerland Cheese Marketing zurich-airport.com specialities non-hotel accommodation switzerland-cheese.com Ti cino kambly.ch stnet.ch/parahotellerie Ve rzasca Maggia Rhône GENÈVE SWISS ARMY KNIVES | TIMEPIECES | TRAVEL GEAR victorinox.com 02040 80 km LUGANO o e i Lugan r o d io g g La g a M 01020 40 miles o Official partners g La

appenzellerbier.ch axpo.com flyer.ch gastrosuisse.ch swisstravelcenter.ch intersportrent.ch

grimselstrom.ch mammut.ch snowsports.ch swisscom.com swissinfo.ch swissrent.com

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partnerseite_alle_sprachen_ab_2015.indd 1 06.11.14 14:07 Hospitality as legendary as our landscape. Warm hospitality. Friendly service. Fine cuisine. It’s easy to fall in love with Switzerland – before you even catch a glimpse of the Alps. For daily nonstop ights to Switzerland, with short connections to other European destinations, contact your travel agent or visit swiss.com

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