Reach and Recall (FP) Detailed Questionnaire

MAIN QUESTIONNAIRE: R&R SURVEY

Include reference to the household number and name of the couple selected from the listing data, and interview details (starting time, ending time, date of interview, name of interviewer, supervisor etc.)

Informed Consent and Voluntary Participation

Good……………….! My name is…………………and I work for a research agency called Karvy Insights Pvt. Ltd. I am member of a research team that is conducting a study to understand the recall of campaigns around child health and family planning created and aired by our client ABT Associates. This study is being conducted as part of a project called SHOPS Plus that seeks to promote the use of family planning, child health and tuberculosis treatment products and services among the urban poor.

As a part of this study we are interviewing married couples, to gather data on their understanding of, beliefs, attitudes and behaviors with regard to health areas being covered by the project. This data will help our programming team to understand the impact and retention of the campaign messages among the project’s target audience.

You have been selected for the Family Planning module for the current study. We are asking for 45 minutes of your time. There will be no monetary or other compensation that we will provide for your time.

Please understand that your participation is voluntary and subject to your approval. The choice of whether to participate or not, is yours and yours alone. If you agree to participate, you have the choice to stop participating in the interactions at any time you feel uncomfortable — all you have to do is tell me that you do not want to continue. You may also refuse to answer any question. There will be no penalty for your refusal to answer any question.

The information you discuss will be kept private. We will NOT publish your name, phone number, or any personal information. Only the research team will ever know that you participated in this study or what your answers were. The answers you give will be kept secure and will be combined with several other respondents in a summary report. You will not be identified in any manner in this report. Per USAID requirements, the datasets developed using this survey will be uploaded to USAID’s data warehouse for use by authorized researchers. Your name or any other identifying information will not be a part of this dataset.

Benefits and Risks

Risks: Discussing and answering questions about personal attitudes, opinions and experiences may make you uncomfortable, and you may decide not to participate in all or part of the discussion. There is also a small risk of loss of confidentiality. We have study procedures to reduce this risk.

Benefits: These studies are purely informational, and offer no other immediate benefit to you.

By participating in the study you and other participants could help to produce a positive social behavioral change related to key life decisions, relationships, reproductive health, child health and well-being of people in India. The results of this study will be made publically available by Abt Associates and USAID and can be accessed by anyone, including participants.

Research Study Contacts

This research has been approved by the ABT Associates Institutional Review Board. For questions or concerns about your rights as a study participant, contact the ABT Institutional Review Board at [email protected].

If you have any questions about the research study, please contact any one of the project leaders:

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire Andy Bhanot Rahul Dutta Director – Research, Abt Associates India Research Manager, Abt Associates India, Principal Investigator Co-Investigator M: 9810253614 M: 9205268588 Email: [email protected] Email: [email protected]

Shipra Srihari Abt Associates Project Quality Advisor Email: [email protected]

1. Have you been read this consent form and had its contents explained to you?

Yes 1 CONTINUE

No 2 READ THE SCRIPT ABOVE ONCE AGAIN, AND ASK 1.

2. Have all your questions been answered?

Yes 1 CONTINUE

No 2 EXPLAIN THE PERSONS AND NUMBERS TO CALL AND CONFIRM A DATE TO VISIT AGAIN TO CONTINUE INTERVIEW.

3. Are you willing to participate in the survey?

Yes 1 CONTINUE

No 2 EXPLAIN THE PURPOSE OF THE STUDY AND ASK Q.3 AGAIN. TERMINATE IF RESPONDENT IS STILL NOT WILLING TO PARTICIPATE.

4. What language are you most comfortable speaking?

Hindi 1 ACTIVATE THE LANGUAGE ON THE CAPI HANDHELD THAT THE RESPONDENT IS MOST COMFORTABLE SPEAKING AND CONTINUE TO NEXT SECTION. Oriya 2

Ahomiya 3

Other 4 TERMINATE

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire Section-1: OCP CAMPAIGN RECALL 101 Do you have below mentioned people in your family? DISPLAY EACH CODE GO TO PERSON’S NAME AND MARITAL STATUS.

Before we begin, please confirm marital status. For only married people, ask for their age and gender (MALE/ FEMALE).

IN CASE RESPONDENT ASKS, how did they get the married persons’ name, THEN ONLY STATE – A health related study was conducted sometime back in your city and we would like to understand more about family planning related issues. Married 1 102 Never married 2 Divorced/separated/widowed 3 TERMI Co-habiting 4 NATE No response 99 102 Could you please tell me the age in completed years of every married person in the family? <18 years 1 TERMI 30 years or above 2 NATE 18-29 years 3 103 Please select the married person who is at home and whose age appears in the 18-29 year age group. If there are multiple married people in the family, select any one.

INSTRUCTION: IF THE MARRIED PERSON IS THE SAME AS THE RESPONDENT, ASK 103. IF THE MARRIED PERSON IS DIFFERENT FROM THE RESPONDENT, INTRODUCE YOURSELF, EXPLAIN THE PURPOSE OF THE SURVEY AND START AGAIN AT BY READING OUT THE INFORMED CONSENT AND VOLUNTARY PARTICIPATION SCRIPT

103 Do you recall having seen or heard any advertisement or participated in any activity related to Oral Contraceptive Pills in the past 6-8 weeks? Yes 1 104 No 2 105 Don’t know/Can’t remember 99 104 Can you remember the tagline or slogan of the campaign? DO NOT PROMPT. RECORD ALL RESPONSE – Click Save Order Hai Goli Main Vishwas 1 106 Naye zamane ki garv nirodhak goli aasaan, asardar aur bharosemand hai 2

Other (RECORD VERBATIM)………………………………………………………………………….. 105 Don’t know/Can’t remember 99 105 Do you recall having seen or heard this advertisement or participated in any activity related to this campaign SHOWCARD – OCP CAMPAIGN – show all 3 cards one by one and code yes or no, if any one campaign has been seen then we will record “Yes” . Buaji – 1; Couple – 2; Aadat – 3 Yes 1 106 No 2 122 Don’t know/Can’t remember 99 106 You mentioned that you have seen or heard the advertisement or participated in some activity related to this campaign. Please remember and tell me where exactly did you see or hear this advertisement? Any other? Any other? DO NOT PROMPT. RECORD ALL MENTIONED [As this is multiple choice, 107-115 will be applicable as per codes selected here. Will then skip to 115]

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire Saw advertisement on TV 1 SKIP Listened to advertisement on Radio 2 TO Saw advertisement on internet or mobile 3 RELEV Participated somewhere in activity related to the campaign 4 ANT QUESTI ON AS CODED Saw/listened somewhere else (RECORD VERBATIM)……………………………………… 115 Don’t know/Can’t remember 99 107 On which TV channel did you see the advertisement? Any other? Any other? DO NOT PROMPT. RECORD ALL MENTIONED ABP Ganga 1 ABP News 2 B4u Bhojpuri 3 B4u Movies 4 Big Ganga 5 Colors Cineplex 6 India TV 7 News Live 24*7 8 News18 India 9 Rengoni 10 Sony MAX 2 11 108 Sony Wah 12 Star Bharat 13 STAR Utsav 14 Tarang TV 15 Zee Action 16 Zee Anmol Cinema 17 Zee Bollywood 18 Zee MPCG 19 Zee News 20 Zee UP/UK 21 OTHER (RECORD VERBATIM)…………………………………………………………………….. Don’t know/Can’t say 99 109 108 Think about the advertisement and tell me how many times did you see it on TV? DO NOT PROMPT. CODE ONLY ONE Once 1 115 Twice 2 unless Thrice 3 any Four or more times 4 other Don’t remember/Can’t say 99 code selecte d in 106 109 On which radio station did you hear the advertisement? Any other? Any other? DO NOT PROMPT. RECORD ALL MENTIONED AIR Primary 1 BIG FM 2 Chokolate 3 GupShup 4 MY FM 5

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire Radio City 6 Radio Dhamaal 7 Radio Khusi 8 Radio Mirchi 9 Radio Nasha 10 Radio Tadka 11 RED FM 12 Sarthak 91.9 13 Other (RECORD VERBATIM)………………………………………………………………… Don’t know/Can’t remember 99 111 110 Think about the advertisement and tell me how many times did you hear it on radio? DO NOT PROMPT. CODE ONLY ONE Once 1 115 Twice 2 unless Thrice 3 any Four or more times 4 other Don’t remember/Can’t say 99 code selecte d in 106 111 On which website did you see the advertisement? Any other? Any other? DO NOT PROMPT. RECORD ALL MENTIONED You Tube 1 Facebook page 2 Twitter 3 112 Ministry of Health and Family Welfare webpage 4 SHOPS Plus webpage 5 Other (RECORD VERBATIM)………………………………………………………………… Don’t know/Can’t remember 99 113 112 Think about the advertisement and tell me how many times did you see it on internet/mobile? DO NOT PROMPT. CODE ONLY ONE Once 1 115 Twice 2 unless Thrice 3 any Four or more times 4 other Don’t remember/Can’t say 99 code selecte d in 106 113 Where did you participate in the activity related to the campaign? Where else? Where else? DO NOT PROMPT. RECORD ALL MENTIONED In my locality – close to where I live 1 At my school/college/place of study 2 114 At my office/place of work 3 Other place (RECORD VERBATIM)………………………………………………………………… Don’t know/Can’t remember 99 115 114 Think about the activity related to the campaign, tell me how many times did you participate in the activities? DO NOT PROMPT. CODE ONLY ONE Once 1 Twice 2 115 Thrice 3

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire Four or more times 4 Don’t remember/Can’t say 99 115 Can you recall, in your own words, the key message the advertisement or the activity was trying to give you? Any other? Any other? DO NOT PROMPT. MULTIPLE RESPONSE TO BE TAKEN. CLICK SAVE ORDER Oral contraceptive pill is a SAFE method of contraception 1 Oral contraceptive pill is EFFECTIVE in preventing unwanted pregnancy 2 Oral contraceptive pill is a TRUSTORTHY method of contraception 3 Crores of women are consuming oral contraceptive pills to prevent unwanted 4 pregnancy Do not believe myths and misconceptions about oral contraceptive pills 5 Oral contraceptive pills are EASY to consume 6 Oral contraceptive pills can be consumed daily 7 116 Husband and wife need to discuss together about oral contraceptive pills to 8 prevent unwanted pregnancy Husband needs to support his wife’s decision to consume oral contraceptive 9 pills for preventing unwanted pregnancy Call Helpline number to know more about oral contraceptive pills 10 Other (RECORD VERBATIM) ………………………………………………………………………. ………………………………………………………………………………………………………………….. Don’t know/Can’t remember 99 116 READ OUT THE OPTIONS NOT CODED UNDER Q.115: Which of these are the messages the advertisement or the activity was trying to give you? CODE ALL MENTIONED Oral contraceptive pill is a SAFE method of contraception 1 Oral contraceptive pill is EFFECTIVE in preventing unwanted pregnancy 2 Oral contraceptive pill is a TRUSTWORTHY method of contraception 3 Crores of women are consuming oral contraceptive pills to prevent unwanted 4 pregnancy Do not believe myths and misconceptions about oral contraceptive pills 5 Oral contraceptive pills are EASY to consume 6 117 Oral contraceptive pills can be consumed daily 7 Husband and wife need to discuss together about oral contraceptive pills to 8 prevent unwanted pregnancy Husband needs to support his wife’s decision to consume oral contraceptive 9 pills for preventing unwanted pregnancy Call Helpline number to know more about oral contraceptive pills 10 117 Did you take any action after watching/listening to the advertisement or participating in activity related to the campaign? Yes 1 118 No 2 119 Don’t know/Can’t remember 99 118 What action or actions did you take? Any other? Any Other? DO NOT PROMPT. CODE ALL MENTIONED My wife/ I started taking oral contraceptive pills on a regular basis 1 Discussed with my husband/wife about using oral contraceptive pills to 2 prevent unwanted pregnancy Called up the helpline to seek more information on oral contraceptive pills 3 121 Discussed with a friend or neighbor about using oral contraceptive pills to 4 prevent unwanted pregnancy Discussed with a family member about using oral contraceptive pills to prevent 5 unwanted pregnancy

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire Other (RECORD VERBATIM)………………………………………………………………………… Did nothing 7 119 Don’t know/Can’t remember 99 119 Are you planning to take any action in the next one month based on your exposure to the campaign Yes 1 120 No 2 121 Not sure/Undecided 99 120 Which of the following actions are you likely to take in the next one month? READ OUT. CODE ALL MENTIONED My wife/ I will Start taking oral contraceptive pills on a regular basis 1 Discuss with my husband/ wife about using oral contraceptive pills to prevent 2 unwanted pregnancy Call up the helpline to seek more information on oral contraceptive pills 3 Discuss with a friend or neighbor about using oral contraceptive pills to 4 121 prevent unwanted pregnancy Discuss with a family member about using oral contraceptive pills to prevent 5 unwanted pregnancy Other (RECORD VERBATIM)……………………………………………………………………… 121 Which of the following statements best describes how you feel about the advertisement that you saw/heard or the activity that you attended? READ OUT EACH STATEMENT. CODE ONLY ONE It changed my perception about oral contraceptive pills from unsafe to safe 1 method It changed my perception about oral contraceptive pills from not trustworthy 2 to trustworthy method I would like to confirm the claims about oral contraceptive pills with a doctor 3 or health worker I don’t believe the claims about oral contraceptive pills made in the 4 122 advertisement or the activity which I attended I would like to hear what my friend or someone I trust very much, thinks about 5 the advertisement The advertisement doesn’t matter to me because I’m happy with the 6 contraceptive method I have been using for some time now Don’t know/Can’t say 99 122 Are you currently using any contraceptive method to prevent unwanted pregnancy? Yes 1 123 No 2 126 No response/Can’t tell 3 123 Which contraceptive method are you using currently? Condoms (For men – put a rubber sheath on his penis before sexual 1 intercourse; For women – place a sheath in her vagina before sexual intercourse) Oral contraceptive pills (Take pills every day or every week to avoid becoming 2 pregnant) IUD/IUCD (A woman can have a loop or coil placed inside her vagina by a 3 124 doctor or nurse) Injectable (A woman can have an injection by a health provider that stops her 4 from becoming pregnant for one or more months.) Emergency contraceptives (A woman can take pills up to three days after 5 sexual intercourse to avoid becoming pregnant)

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire Cycle beads/Standard days method (SDM) (A woman uses a string of colored 6 beads to know the days she can get pregnant. On the days she can get pregnant, she uses a condom or does not have sexual intercourse) Rhythm method (Every month that a woman is sexually active she can avoid 7 pregnancy by not having sexual intercourse on the days of the month she is most likely to get pregnant) Withdrawal (A man can be careful and pull out before climax) 8 Other (RECORD VERBATIM)…………………………………………………………………………. 124 For how long have you been using the current method? CODE ONLY ONE. INSTRUCTION: DISPLAY FOR EACH OF THE METHODS MENTIONED IN Q123 Upto one month 1 More than a month upto 3 months 2 More than 3 months upto 6 months 3 125 More than 6 months 4 Don’t know/Don’t remember 99 125 How likely are you to continue using the current contraceptive method over the next 12 months? Likely 1 128 Unlikely 2 126 Can’t say/undecided 99 126 ASK IF NOT USING ANY METHOD CURRENTLY (I.E. CODED 2 OR 3 UNDER 122) OR IF ORAL CONTRACEPTIVE PILLS NOT CODED IN Q.123 (I.E. NOT CODED “2” UNDER Q.123) How likely are you to start using Oral contraceptive pills in the next 3 months? Likely 1 128 Unlikely 2 127 Can’t say/undecided 99 128 127 What are your reasons for not using Oral contraceptive pills in the next 3 months? READ OUT OPTIONS. CODE ALL MENTIONED My husband doesn’t want me/ I don’t want to use Oral contraceptive pills 1 Oral contraceptive pills have side effects 2 Oral contraceptive pills are not effective 3 Oral contraceptive pills are not safe to consumer regularly 4 My wife has/ I have problems remembering to take Oral contraceptive pills every day 5 Oral contraceptive pills are expensive to use 6 128 Oral contraceptive pills can make you infertile in the long run 7 Want a child in the next few months 8 Nothing, I am happy with the current method I am using 9

Other (RECORD VERBATIM) ……………………………………………………………………………. Don’t know/Can’t say 99 128 I’m now going to read out some statements about contraception that people have made. As I read out each statement please tell me to whether you agree or disagree with each statement. READ OUT EACH STATEMENT ONE BY ONE. CODE ONLY ONE FOR EACH STATEMENT. Instruction – Rotate Statements

gree

Agree Disa No response a. Only the man can decide whether his wife can use contraception or not 1 2 0

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire b. It is not appropriate to use contraception until you reach your desired family size 1 2 0 c. You talk with your friends about contraception 1 2 0 d. If I (my wife) get(s) pregnant at a time I (she) did not intend, I would really get 1 2 0 upset e. Contraceptives reduce the sex drive 1 2 0 f. I would not have intercourse if no contraceptive method was available 1 2 0 g. In the future, I plan to use contraceptives anytime I have intercourse 1 2 0 h. Contraceptives encourage promiscuity 1 2 0 i. Couples should talk about contraception before having intercourse 1 2 0 j. If I or my spouse experienced negative side effects from a contraceptive method, 1 2 0 we would switch to another method k. Shopkeepers make women/men feel bad when buying oral contraceptive pills 1 2 0 l. Oral contraceptive pills are easy to use 1 2 0 m. Oral contraceptive pills have side effects such as weight gain, irregular periods 1 2 0 n. Using oral contraceptive pills for long term can make one infertile 1 2 0 0. I/my spouse would purchase oral contraceptive pills 1 2 0 129. What are your regular sources of information on matters related to contraception? READ OUT SOURCES ONE BY ONE. CODE ALL MENTIONED UNDER COLUMN “REGULAR” And which of these is your most trusted source of information on matters related to contraception? READ OUT SOURCES CODED UNDER Q.129. CODE ONLY ONE UNDER COLUMN “MOST TRUSTED” SOURCES OF INFORMATION REGULAR MOST TRUSTED a TV 1 1 b Radio 2 2 c Newspaper 3 3 d Hoarding/Billboard 4 4 e Doctor/Health Worker 5 5 f Family member 6 6 g Friend/neighbor 7 7 h Internet 8 8 i Other (RECORD VERBATIM)…………………………………………..

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire

SECTION 3. RESPONDENT & HOUSEHOLD PROFILE

Q301. Record the gender of the Male 1 respondent Female 2 302 (ASK ONLY) Third Gender 3 Q302. What is highest level of Illiterate 01 303 education you have Literate but no formal schooling up to 4 years 02 completed? School 5 to 9 years 03 SINGLE RESPONSE ONLY SSC/HSC 04 Some College but not graduate 05 Graduate/ Post Graduate: General 06 Graduate/ Post Graduate: Professional 07 Q303. What is your current Student 01 304 occupation? Housewife 02 Agricultural laborer 03 SINGLE RESPONSE ONLY Farmer 04 Artisan 05 Petty trader/ shop owner 06 Business/ industrialist 07 Unskilled worker 08 Skilled worker 09 Self employed 10 Clerical/supervisory/ sales person 11 Officer/ executive 12 Unemployed 13 Others (RECORD VERBATIM) Q304. What is your religion? Hindu 1 305 Muslim 2 SINGLE RESPONSE ONLY Christian 3 Sikh 4 Buddhist/Neo-Buddhist 5 Jain 6 Jewish 7 Parsi/Zoroastrian 8 No Religion 9 Others (RECORD VERBATIM) Q305. Do you belong to general Other Backward Caste 1 306 caste or a scheduled caste, a Scheduled Caste 2 scheduled tribe, other Scheduled Tribe 3 backward class, or none of these? General Caste 4 SINGLE RESPONSE ONLY Don’t Know/Can’t Say 88 Q306. Are you the chief wage 308 earner of the family? Yes 01 Chief Wage earner is the person who has the maximum 307 contribution in the household No 02 income. Q307. Instruction -: Ask only if coded 2 Illiterate 1 in Q.306 Literate but no formal schooling up to 4 years 2 School 5 to 9 years 3 What is the highest SSC/HSC 4 308 education level of the Chief Some College but not graduate 5 Wage Earner of your Graduate/ Post Graduate: General 6 household? 7 Graduate/ Post Graduate: Professional

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire

SECTION 3. RESPONDENT & HOUSEHOLD PROFILE

SINGLE RESPONSE ONLY Q308. What are the different Electricity connection 01 household items you have in Ceiling fan 02 your house? LPG stove 03 Two Wheeler 04 MULTIPLE CODING POSSIBLE, Color TV 05 CODE ALL MENTIONED Refrigerator 06

Washing machine 07 Personal computer / Laptop 08 Car / Jeep / Van 09 Air Conditioner 10

Education level of CWE (Obtain from Q.302 or Q307 if the respondent is CWE) Literate but no School 5 Some College Graduate / Graduate Number of SSC / Illiterate formal schooling up to 9 but not Post Graduate: /Post Grad: durables (Obtain HSC to 4 years years graduate General Professional from Q.308) 1 2 3 4 5 6 7 None E3 E2 E2 E2 E2 E1 D2 1 E2 E1 E1 E1 D2 D2 D2 2 E1 E1 D2 D2 D1 D1 D1 3 D2 D2 D1 D1 C2 C2 C2 4 D1 C2 C2 C1 C1 B2 B2 5 C2 C1 C1 B2 B1 B1 B1 6 C1 B2 B2 B1 A3 A3 A3 7 C1 B1 B1 A3 A3 A2 A2 8 B1 A3 A3 A3 A2 A2 A2 9+ B1 A3 A3 A2 A2 A1 A1

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire

SECTION 4 : MEDIA HABITS Q No QUESTIONS AND INSTRUCTIONS RESPONSES CODE GO TO 401 How often do you watch TV? Almost every day 1 402 At least once a week 2 SINGLE CODING Less than once a week 3 Once in a month 4 405 Not at all 5 402 ASK ALL CODED ‘1 or 2’ IN Q.401. COLUMN COLUMN ‘A’ ‘B’ DURATION Q.A Please think about an average week and SUNDAY / WEEKDAY

tell me, approximately how much time do you HOLIDAY (Mon to spend watching TV on a Sunday / holiday? Sat) SINGLE CODING UNDER COLUMN ‘A’ Less than ½ hour 01 01

½ hour – 1 hour 02 02 1.1 – 2 hours 03 03 Q.B Please think of other working days of the 2.1 – 3 hours 04 04 week. How much time on an average do you 3.1 to 5 hours 05 05 spend watching TV on a working day (Mon to More than 5 hours 06 06 Sat) during an average week? Don’t Know/ 98 98 SINGLE CODING UNDER COLUMN ‘B’ Can’t Say

403 ASK IF CODED ‘1 or 2’ IN Q401 Q.A Which TV Channels do you watch regularly? A.CHANNEL NAME

PROBE: Any other channels?

MULTIPLE CODING POSSIBLE

01 DD National/Metro 02 ABP Ganga 03 ABP News 04 B4u Bhojpuri 05 B4u Movies 06 Big Ganga 07 Colors Cineplex 08 DD Regional 09 India TV 10 News Live 24*7 11 News18 India 12 Nickelodeon 13 Pogo 14 Rengoni 15 Sonic 16 Sony MAX 2 17 Sony Wah 18 Sony Yay 19 STAR Utsav 20 Tarang TV 21 Zee Action 22 Zee Anmol Cinema 23 Zee Bollywood 24 Zee MPCG 25 Zee News 26 Zee UP/UK

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire

99 Others (RECORD VERBATIM)…. Q No QUESTIONS AND INSTRUCTIONS CODING CATEGORIES CODES GO TO

404 ASK IF CODED ‘1 or 2’ IN Q401 Soaps/ Serials 1 Movies 2 What type of programs do you watch to News 3 regularly? Sports 4

Music MULTIPLE CODING 5 Reality Shows 6 Game Shows 7 Cooking Shows 8 405 Comedy Shows 9 Mythological Shows 10 Dance Shows 11 Horror Shows 12 Travel Shows 13 Talk Shows 14 Non-fiction 15 Others (RECORD VERBATIM) 405 How often do you listen to the radio? Every day 1 406 SINGLE CODING At least once a week 2 Less than once a week 3 Once in a month 4 409 Not at all 5 406 ASK ALL CODED ‘1/2’ IN Q.405 DURATION COLUMN ‘A’ COLUMN ‘B’ SUNDAY / WEEKDAY Q.A. Please think about an average week HOLIDAY (Mon-Sat) and tell me, approximately how much time do you spend listening to the radio on a Less than ½ hour 01 01 Sunday / holiday? ½ hour – 1 hour 02 02 SINGLE CODING UNDER COLUMN ‘A’ 1.1– 2 hours 03 03

2.1 – 3 hours 04 04

3.1 to 5 hours 05 05

More than 5 hours 06 06 Q.B. Now think of other working days of the Don’t Know/ 98 98 week. How much time on an average do Can’t Say you spend listening to the radio on a working day (Mon to Sat) during an average week? SINGLE CODING UNDER COLUMN ‘B’ 407 ASK IF CODED ‘1/2’ IN Q405 A.STATION NAME A Please tell me some of the channels you listen to regularly on the Radio/ FM.

MULTIPLE CODING 1 AIR FM Rainbow 2 AIR FM Gold 3 AIR Primary 4 BIG FM 5 Chokolate 6 GupShup 7 MY FM 8 Radio City

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire

9 Radio Dhamaal 10 Radio Khusi 11 Radio Mirchi 12 Radio Nasha 13 Radio Tadka 14 Red FM 15 Sarthak 91.9 16 Vividh Bharti Others (RECORD VERBATIM) 99 Don’t know/Can’t remember Q QUESTIONS AND INSTRUCTIONS CODING CATEGORIES CODES GO TO No 408 IF CODED ‘1’ OR ‘2’ IN Q.405 News 1

What type of programs do you listen to Music 2 regularly? Sports broadcast 3 Call-in 4 MULTIPLE CODING Interviews 5 Story narration 6

Weather reports 7 Others (RECORD VERBATIM) None of the above 88 409 How often do you read a newspaper? Almost every day 1 At least once a week 2 SINGLE CODING Less than once a week 3 Once in a month 4 Q.412 Not at all 5 410 ASK ALL CODED ‘1’ OR ‘2’ IN Q409 Ajir Asom 1

Please tell me the names of newspapers 2 that you read regularly. Amar Ujala 3 RECORD VERBATIM FOR A MAXIMUM OF Amar Ujala Compact 4 5 NEWSPAPERS Anand Bazar Patrika 5 Asomiya Khabar 6 7 Assam Tribune 8 Dainik Assam 9 10 11 Dainik 12 13 14 15 16 17 Mail Today 18 Nai Dunia 19 20 21 22 Prameya 23 Punjab Kesri 24 Rashtriya Sahara 25

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire

Sambad 26 27 28 29 30 The Samaj 31 32 33 Others (RECORD VERBATIM) 411 What all sections in a newspaper do you Front page and headlines 1 regularly read? Economy/Business news 2

MULTIPLE CODING Supplements 3 Advertisements 4 City news section 5 International News 6 Classified Information 7 Lifestyle/General interest section 8 Sports page 9 Others (RECORD VERBATIM)

Q QUESTIONS AND INSTRUCTIONS CODING CATEGORIES CODES GO TO No 412 Do you have mobile Phone? Yes 1 413 No 2 418 413 What kind of mobile do you have? Single Smartphone 1 414 Coding Feature phone with Camera 2 Feature phone without Camera 3 Others (RECORD VERBATIM) Do you surf internet? Yes 1 415 414 No 2 418 How often do you surf internet? Several times in a day 1 416

CODE ONLY ONE Once a day 2 Several days in a week 3 415 Once a week 4 Less often than once a month 5 Which medium do you use for surfing the Mobile phone 1 417 416 internet? Multiple coding Tablet/laptop 2 Desktop 3 Cybercafe 4 Other (RECORD VERBATIM) 6 Which websites do you generally visit Facebook 1 417 when surfing? Instagram 2 YouTube 3 Multiple coding Snapchat 4 WhatsApp 5 Google 1 PayTM 2 Bhim 3 Tinder 4

Project Wave Version 1.4.4 - Sept 16 FP Campaign

Reach and Recall (FP) Detailed Questionnaire

Bumble 6 Woo 7 Ok Cupid 8 Hotstar 9 Netflix 10 Amazon Prime 11 Zee 5 12 Tik Tok 13 Hello 14 Vigo Video 15 Alt Balaji 16 Other (RECORD VERBATIM) 418 Do you watch cinema? Single code Yes 1 419 No 2 Terminate 419 Where do you watch cinema? Multiple Cinema hall 1 420 Code On TV at home 2 Downloaded from friends 3 Local Mobile store uploads on 4 smart phone Others (RECORD VERBATIM) 6 420 How often do you watch cinema? Single Once a week or more often 1 Code 2-3 times in a month 2 Once a month 3 Less than once a month 4

Thank You

Project Wave Version 1.4.4 - Sept 16 FP Campaign