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Use of Emotional Appeal, Guilt Appeal and Humour in Print Ads in Assamese and Bengali Magazines
e-ISSN : 2347 - 9671, p- ISSN : 2349 - 0187 EPRA International Journal of Economic and Business Review Vol - 4, Issue- 5, May 2016 Inno Space (SJIF) Impact Factor : 5.509(Morocco) ISI Impact Factor : 1.259 (Dubai, UAE) USE OF EMOTIONAL APPEAL, GUILT APPEAL AND HUMOUR IN PRINT ADS IN ASSAMESE AND BENGALI MAGAZINES Samir Sarkar1 1 Assistant Professor, Department of Business Administration, Gauhati University, Dr.M.K.Chowdhury2 Gauhati, Assam, India 2 Associate Professor, Department of Business Administration, Gauhati University, Gauhati,ABSTRACT Assam, India dvertisers use various techniques in advertisements to influence their targeted customers. Like Aany other media, print media, especially magazines use various appeals, i.e., emotional, guilt and humours in print advertisements (pictorial and verbal expression) to convince their customers to have a greater impact of their advertisements. Content analysis has been used to study the various advertising appeals in four selected magazines for two years’ full issues. Two Assamese magazines and two Bengali magazines were selected on the basis of popularity of the magazines and availability of magazine issues in the Guwahati city. Cross profiling techniques was used to have greater consistency over data. An attempt was made to study the differences in Assamese magazines and Bengali magazines in demonstrating emotional appeal, guilt appeal and humours in advertisements. It has been found that advertisements in Assamese magazines use more emotions than the Bengali magazines. On the other hand, there is no significant difference in using guilt appeals and humours between Assamese magazines’ advertisements and Bengali magazines’ advertisements. KEY WORDS: Emotion, guilt, humour, convince, etc. INTRODUCTION Advertising is all-pervasive in the today’s world 2010. -
A Report on Pilot Social Audit of Mid Day Meal Programme May, 2015
A Report on Pilot Social Audit of Mid Day Meal Programme May, 2015 Submitted to: Secretary, School and Mass Education Department, Odisha Prepared by: Lokadrusti, At- Gadramunda, Po- Chindaguda, Via- Khariar, Dist.- Nuapada (Odisha) ACKNOWLEDGEMENT Lokadrusti has been assigned the project of “Pilot Social Audit of Mid Day Meal Programme in Nuapada district” by State Project Management Unit (MDM), School and Mass Education Department, Government of Odisha. I am thankful to Secretary, School and Mass Education Department, Government of Odisha, for providing an opportunity to undertake this activity of social audit of MDM. I acknowledge the support extended by the Director and state project management unit of MDM, Odisha from time to time. I am thankful to the District Education Officer, District Project Coordinator of Sarva Sikhya Abhiyan, Nuapada and Block Education Officer of Boden and Khariar block for their support and cooperation. My heartfelt thanks to all the social audit resource persons, village volunteers, School Management Committee members, parents, students, cooks, Panchayatiraj representatives and Women Self Help Group members those helped in conducting the field visit, data collection, focused group discussions and village level meetings. I express all the headmasters and teachers in the visited schools for providing us with relevant information. I am extremely thankful to the Lokadrusti team members to carry this project of social relevance and document the facts for public vigilance and to highlight the grass root level problems of MDM scheme to plan further necessary interventions. Abanimohan Panigrahi Member Secretary, Lokadrusti [i] Preface Primary school children (6-14 years) form about 20 per cent of the total population in India. -
Audit Bureau of Circulations
Audit Bureau Of Circulations Founder Member : International Federation of Audit Bureaux of Circulations Wakefield House, Sprott Road, Ballard Estate, Mumbai – 400 001 Tel: +91 22 2261 18 12 / 2261 90 72 . Fax: +91 22 2261 88 21 E-mail :[email protected] Web Site : http://www.auditbureau.org 21st October, 2016 To, All Members Notification No. 846 PART I: AMENDMENT TO BUREAU’S CODE FOR PUBLICITY – DISCLAIMER FOR VARIANT COPIES To be added under para 2(a)(ii) under the heading “Definitions/scope” 2. a) DISCLAIMER A disclaimer in the same font and size as the main claim is required to be mentioned whenever variant copies are included in the total copies for any claim, publicity, ranking, advertisement, hoardings etc. or any other form of publicity. (main claim would be considered as one which projects – leading, highest, number one, rankings etc. and / or a claim with the largest font size) For example: If total copies of average 1,00,000 includes average 10,000 variant copies, (details of which are available on the ABC certificate of circulation) then it is necessary to mention that “the total circulation of average 1,00,000 copies includes average 10,000 variant copies” in the same font and size as of the main claim. Publisher members however can claim / publicise based on their total certified circulation figures including variant copies. This disclaimer would apply in all cases including comparison made for State, District or Town based on Area Distribution Statement certified by ABC and available to all members. This provision for a disclaimer clause was earlier intimated to all publisher members as well as discussed in detail with all publisher members in August 2016. -
Paninian Studies
The University of Michigan Center for South and Southeast Asian Studies MICHIGAN PAPERS ON SOUTH AND SOUTHEAST ASIA Ann Arbor, Michigan STUDIES Professor S. D. Joshi Felicitation Volume edited by Madhav M. Deshpande Saroja Bhate CENTER FOR SOUTH AND SOUTHEAST ASIAN STUDIES UNIVERSITY OF MICHIGAN Number 37 Open access edition funded by the National Endowment for the Humanities/ Andrew W. Mellon Foundation Humanities Open Book Program. Library of Congress catalog card number: 90-86276 ISBN: 0-89148-064-1 (cloth) ISBN: 0-89148-065-X (paper) Copyright © 1991 Center for South and Southeast Asian Studies The University of Michigan Printed in the United States of America ISBN 978-0-89148-064-8 (hardcover) ISBN 978-0-89148-065-5 (paper) ISBN 978-0-472-12773-3 (ebook) ISBN 978-0-472-90169-2 (open access) The text of this book is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License: https://creativecommons.org/licenses/by-nc-nd/4.0/ CONTENTS Preface vii Madhav M. Deshpande Interpreting Vakyapadiya 2.486 Historically (Part 3) 1 Ashok Aklujkar Vimsati Padani . Trimsat . Catvarimsat 49 Pandit V. B. Bhagwat Vyanjana as Reflected in the Formal Structure 55 of Language Saroja Bhate On Pasya Mrgo Dhavati 65 Gopikamohan Bhattacharya Panini and the Veda Reconsidered 75 Johannes Bronkhorst On Panini, Sakalya, Vedic Dialects and Vedic 123 Exegetical Traditions George Cardona The Syntactic Role of Adhi- in the Paninian 135 Karaka-System Achyutananda Dash Panini 7.2.15 (Yasya Vibhasa): A Reconsideration 161 Madhav M. Deshpande On Identifying the Conceptual Restructuring of 177 Passive as Ergative in Indo-Aryan Peter Edwin Hook A Note on Panini 3.1.26, Varttika 8 201 Daniel H. -
Yonas and Yavanas in Indian Literature Yonas and Yavanas in Indian Literature
YONAS AND YAVANAS IN INDIAN LITERATURE YONAS AND YAVANAS IN INDIAN LITERATURE KLAUS KARTTUNEN Studia Orientalia 116 YONAS AND YAVANAS IN INDIAN LITERATURE KLAUS KARTTUNEN Helsinki 2015 Yonas and Yavanas in Indian Literature Klaus Karttunen Studia Orientalia, vol. 116 Copyright © 2015 by the Finnish Oriental Society Editor Lotta Aunio Co-Editor Sari Nieminen Advisory Editorial Board Axel Fleisch (African Studies) Jaakko Hämeen-Anttila (Arabic and Islamic Studies) Tapani Harviainen (Semitic Studies) Arvi Hurskainen (African Studies) Juha Janhunen (Altaic and East Asian Studies) Hannu Juusola (Middle Eastern and Semitic Studies) Klaus Karttunen (South Asian Studies) Kaj Öhrnberg (Arabic and Islamic Studies) Heikki Palva (Arabic Linguistics) Asko Parpola (South Asian Studies) Simo Parpola (Assyriology) Rein Raud (Japanese Studies) Saana Svärd (Assyriology) Jaana Toivari-Viitala (Egyptology) Typesetting Lotta Aunio ISSN 0039-3282 ISBN 978-951-9380-88-9 Juvenes Print – Suomen Yliopistopaino Oy Tampere 2015 CONTENTS PREFACE .......................................................................................................... XV PART I: REFERENCES IN TEXTS A. EPIC AND CLASSICAL SANSKRIT ..................................................................... 3 1. Epics ....................................................................................................................3 Mahābhārata .........................................................................................................3 Rāmāyaṇa ............................................................................................................25 -
University of Petroleum and Energy Studies Annual Report 2016 - 2017
UNIVERSIF PETROL UNIVERSITY OF PETROLEUM AND ENERGY STUDIES ANNUAL REPORT 2016 - 2017 NATION BUILDERS UNIVERSITY TABLE OF CONTENTS 1. VISION AND MISSION ……. 1 2. CHANCELLOR’S MESSAGE ……. 2 3. VICE CHANCELLOR’S REPORT ……. 4 4. CORPORATE GOVERNANCE ……. 7 AUTHORITIES OF THE UNIVERSITY COMPOSITION OF VARIOUS AUTHORITIES OFFICERS OF THE UNIVESITY MEETINGS OF STATUTORY AUTHORITIES AND MAJOR DECISIONS TAKEN 5. INTERNAL COMPLIANCE ……. 20 CONSTITUTION OF ICC COMMITTEE 2017-18 COMPLAINT RECEIVED AND RESOLVED DURING 2016-17 ANTI RAGGING 2017-18 AND VARIOUS MEASURES ADOPTED 6. UPES’S CONTRIBUTION TO THE DEVELOPMENT ……. 26 OF THE STATE OF UTTARAKHAND SPECIFIC BENEFITS FEE CONCESSIONS SCHOLARSHIPS SPECIAL SCHOLARSHIP SCHEME FOR UTTARAKHAND 7. PROGRAMS SPECIFICALLY ORGANIZED ……. 28 FOR DEVELOPMENT OF UTTARAKHAND STATE COMMUNITY DEVELOPMENT PROGRAMS 8. INDUSTRY LINKAGES ……. 32 9. ACADEMIC REPORT ……. 33 ACADEMIC PROGRAMMES & ENROLMENTS 2017-18 QUALITY INTAKE MEASURES: ADMISSION PROCESS (2017-18) DOCTORAL PROGRAMS ENROLMENTS ACADEMIC PROGRESSION PLACEMENTS THE FIFTEENTH CONVOCATION 10. CAMPUS ROUND UP ……. 48 CONFERENCES, WORKSHOPS & EXHIBITION STUDENT ACHIEVEMENTS AND AWARDS GLIMPSE OF STUDENT EVENTS ALUMNI ACHIEVEMENTS UGC MANDATED PROGRAMS INSTITUTIONAL AWARDS ACADEMIC INITIATIVES INCUBATION & ENTREPRENEURSHIP 11. RESEARCH & DEVELOPMENT ……. 79 SPONSORED RESEARCH PROJECTS RESEARCH COLLABORATION DISTINGUISHED LECTURES LEARNING WITH LEADERS 12. QUALITY ASSURANCE INITIATIVES ……. 85 13. EXTRA CURRICULAR ACTIVITES ……. 87 14. HUMAN -
Effective Aug 06, 2019
Effective Aug 06, 2019 Classified Display Classified Run on Line Single Column Advt (ROL) Advt Centre Publication Edition SAP Code Base Add-on Base Add-on EL Base EL Add-on Ahmedabad The Times of India THE TIMES OF INDIA - AHMEDABAD TOIA 335 151 650 650 130 130 Ahmedabad The Times of India THE TIMES OF INDIA - AHMEDABAD - BARODA BAR 116 47 276 105 55 21 Ahmedabad The Times of India THE TIMES OF INDIA - AHMEDABAD - RAJKOT RAJK 40 32 155 47 31 9 Ahmedabad The Times of India THE TIMES OF INDIA - AHMEDABAD - SURAT SUR 75 35 125 25 125 25 Ahmedabad The Times of India SUNDAY TIMES OF INDIA - AHMEDABAD STOIA 335 151 650 650 130 130 Ahmedabad The Times of India SURAT TIMES SRT 65 30 115 48 23 10 Ahmedabad The Economic Times THE ECONOMIC TIMES - AHMEDABAD ETA 125 80 270 130 54 26 Ahmedabad Navgujarat Samay NAVGUJARAT SAMAY - AHMEDABAD NGAHM 73 73 140 10 28 2 Bangalore The Times of India THE TIMES OF INDIA - BANGALORE TOIBG 650 247 1390 1235 278 247 Bangalore The Times of India THE TIMES OF INDIA - MANGALORE MANG 20 10 65 40 13 8 Bangalore The Times of India THE TIMES OF INDIA - MYSORE MYS 20 10 65 40 13 8 Bangalore The Times of India THE TIMES OF INDIA - BANGALORE @ HUBLI HUB 20 10 65 40 13 8 Bangalore The Times of India SUNDAY CL. PULLOUT-NON MATRI-BANGALORE STOIBG 650 247 1390 1235 278 247 Bangalore The Economic Times THE ECONOMIC TIMES - BANGALORE ETBG 75 35 250 150 50 30 Bangalore Mirror BANGALORE MIRROR -BROADSHEET MRBG 95 50 500 295 100 59 Bangalore Vijay Karnataka VIJAY KARNATAKA - BAGALKOT EDITION VKBAG 50 40 Bangalore Vijay Karnataka -
Division-Wise Details of Newspapers for Categorization
ANNEXURE – A (KASHMIR DIVISION) Details of Printing Total No. Details Details of Press. Salaried of Name of Reg.No & Infrastructure Name of the Whether including Office employee Providen S.N Printer / Name of RNI Registration Date of Newspaper/Periodi Owened accommodation s with t Fund to o Publisher/Ow Editor No. Labour cals or Whether name and employe Quantum Quantum Colourd/ Colourd/ Language ner Periodicity Deptt. Owned/hired/G No. No. of Pages Circulation of Circulation of otherwise designati es if Black White & of colourd Pages with ovt. alloted. on adopted Newspaper/ Periodical Address 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Approved Fayaz 16/18/ Greater Kashmir Rashid Ahmad Color 1,3,14, not Not E-Tech 20 1 Makhdoomi kaloo Daily English 16 sub 48956/88 Submited Printers __ __ __ Syed Rising Kashmir Syed Ruffudin Ruffudin Dec-20 Color JKENG/2007/207 Not Sangarmo 2 Bukhari Bukhari Daily English 1,12 98000 86 Submited l Press, __ 49 0 Bashir Kashmir Images Bashir Ahmad Ahmad 12 Color Kmr. 3 Nayak Nayak Daily English 1,12 60529 20786/96 JK/K-4954 Images Govt, Allot 30 0 Sajad JK/K-653-B- Kashmir Observer 12 Color 4 Sajad Hader Hader Daily English 1,8 44600 69503/98 Ist-Sgr K T Press Hired 31 10 The Kashmir Shamem Shamem 1,3,10, not Aftab 12,16 Color 5 Monitor Mehraj Mehraj Daily English 12 sub 69260/98 JK/K-6428 Press Govt, Allot 25 10 Prabodh Prabodh not JKENG/2009/291 Not Kashmir Times 12 Color 6 Jamwal Jamwal Daily English 1,12 sub 42 Submited K T Press __ __ __ Haji Hayat Kashmir Reader Haji Hayat Mohd 12 Color JKENG/2011/383 Kmr. -
CONFIDENTIAL [For Information of Members Only] Not to Be Reproduced Or Publicised
CONFIDENTIAL [For information of Members only] Not to be reproduced or publicised 24th April 2007 TO ALL MEMBERS NOTIFICATION NO. 778 Following results of Bureau’s Audits as examined and approved by the Bureau’s Audit Committee are notified for information - PART – I – SURPRISE CHECKS A-I) JULY-DECEMBER 2006 1) Aj (Hindi Daily), Ranchi 2) Amar Asom (Assamese Daily), Lakhimpur 3) Ananda Bazar Patrika (Bengali Daily), Mumbai 4) Anandalok (Bengali Fortnightly), Kolkata 5) Anandamela (Bengali Monthly), Kolkata 6) Arogya Sanjivani (Hindi Quarterly), Mumbai 7) Asomiya Pratidin (Assamese Daily), Lakhimpur 8) Balamangalam (Malayalam Weekly), Kottayam 9) Balarama (Malayalam Weekly), Kottayam 10) Bartaman (Bengali Daily), Kolkata edition printed at Kolkata and Siliguri 11) Bhashaposhini (Malayalam Monthly), Kottayam 12) Business Standard (English Daily), Ahmedabad 13) Business Standard (English Daily), Bangalore 14) Business Standard (English Daily), Chennai edition printed at Kochi 15) Business Standard (English Daily), Lucknow 16) Charhdikala (Punjabi Monthly), Patiala 17) Cricket Samrat (Hindi Monthly), New Delhi 18) Daily Deshdoot (Marathi Daily), Dhule, Nandurbar and Jalgaon 19) Daily Deshdoot (Marathi Daily), Nashik 20) Dainik Bhaskar (Hindi Daily), Bilaspur & Raipur 21) Dainik Lokmat (Marathi Daily), Ahmednagar & Aurangabad 2 22) Deccan Herald (English Daily), Mysore 23) Gavakari (Marathi Daily), Aurangabad 24) Kalikkudukka (Malayalam Weekly), Kottayam 25) Kannada Prabha (Kannada Daily), Bangalore 26) Lokmat (Marathi Daily), Nashik 27) Mallige -
July-Sept 2015 Pdf.Cdr
CHAPTER LOCAL MARATHI NEWSPAPERS iN NASIK A. OTHER NEWSPAPERS IN NASIK p.67 B.LOCAL NEWSPAPERS BEFORE INDEPENDENCE .71 C. LOCAL NEWSPAPERS AFTER INDEPENDENCE p.74 LOCAL MARATHI NEWSPAPERS IN NASIK In Nasik district, Nasik Vrita was the first newspaper started by Trimbak Han Kale in 1869 It used to publish on every Saturday Political & social news used to publish in it Readers puzzles were the mam feature of this news paper Nasik Samachar was the second news paper after Nasik Vrita It v^as launched by Han vishnu Sahastn Budhe in 1875 It was closed down in 1878 Hindu Mitra (1876), Lokseva were other news papers Newspapers from Pune, Mumbai inspired the journalist in Nasik to start news papers Fieedom struggle also gave the inspiration Many of the news papers at that time were running for social & political purpose National leaders like Mahatma Gandhi, Pandit Nehru, Lokmanya Tilak were the ideal of the news papers in Nasik Some newspapers were started for social awareness also 1* In 18th century, some journalist & social leaders starteo news papers in this distnct Ayrapjch (1887) from Nasik, Raghav Bhushan (1888) from Yewala, Nasik Vaibhav (1897) Yewla Vaibhav (1898), Satyamitra (1902) from Malegaon started m 18th century In Nasik Vaibhav great freedom fighter Vmayak Sawarkar wrote about Hindu culture which was published on editorial in two pa'"ts Lokseva started on 7th January 1897 form Nasik Vir Sawarkar also used to write in 't The strange thing about this news paper was that, it published a nevvs & Editional on Ganesh Shastn assuming -
Lsd 04 01 07-04-1967.Pdf
'PVSUI4FSJFT 7PM** /P16 Friday "QSJMF7F $IBJUSB7 4BLB 'JSTU)3=>7;9F * * 2 !% F*F*&+&,F $-F!F CONTENTS [Fourth Series, Vol. II-First Session, 19671 .Va. r6-Frid.zv. April 7. 1917'C!izir1-.z 17, 18:-l9 (Saku) Or1l :\mwcr,:; w Questions -- *Starred Que<.tions Nos. 319, 320, 322, 323, 333, 336 and 32-1 3379-3i1 Short Notice Question No. 8 34 12--�(J Written Answers to Questions- Starrcd Que<;tinm Nos. 32r, 325 to 332, 335. 337 to 348 3.p9-4.i Unstarred Questions Nl1,. 750 to 759, 761 tn 840 and 842 tn 871 3444--35; Calling Attcntinn to .\fatter of Urgent Puhlic Importance - . Bulk supply of electricity tl1 BirLi's cement facton· at Chittorgarh 3527-34 Re. Questi0n of Privilege 3534-43 Papers Laid on the Table 3543--56 Messages frnm Rajya Sabha 3557---58 Committee on Puhlic Undertakings- (i) Fortieth Report ; and 3558 (ii) .\1.inutcs Personal Explanation hy .\\ember 3559-61 Shri Shashibhushan Bajpai 3559 ·· (q Mineral Products (Additional Duties of Fxcisc :rnd Custum.�) Amendment Bill Motion to ConsiJer 3561-83 Shri D. C. Sharma 356r-67 Shri Shri Chand Goel 3567-70 Shri Chintamani Panigrahi 3571-72 Shri George Fernandes 3572--75 Shri K. C. Pant 3575----82 Clause 2, 3 and r. 3582 Motion to Pass 3583 Constitution (Tv.;enty-First Amendment) Bill 3583--361 Motion to consider, as passed hy Rajya Sabha 3583-361 Shri Y. B. Chavan 3583-84 Shri A. 13. Vajpayee 3584-86 Dr. Govind Das 3586-87 Shri N. Dandekcr 3588 Shri C. K. Bhatta..:haryya 3588-90 35 0 ' - Shri G. -
Project Report on I-Next: the Youth’S Paper
Organization Structure & Behavior Project Report On I-Next: The Youth’s Paper Submitted to: Submitted by: Dr. Rahul Verman Naman Purwar (11448) Professor, IME Dept. Vivek Jaiswal (11817) IIT, Kanpur Abhishek Srivastava (12033) Nilay Jain (12449) Vinay Kumar (12806) Indian Institute of Technology, Kanpur Organization Structure and Behavior Table of Contents 1. Introduction 2. Focus of Study 3. Methodology of Collecting Data 4. Organizational Structure 5. Process of News Flow 6. News Coverage through Reporters 7. Functioning of Editorial Team 8. Example of “Jyoti-Murder Case” 9. Inferences from the “Jyoti-Murder Case” 10. Conflict of Interests 11. Contingencies 12. Strategy of Differentiation of I-Next 13. Organizational Culture 14. Organizational Politics 15. Learning from the organization Annexure: News Clippings from I-Next related to “Jyoti Murder Case” 2 Organization Structure and Behavior Introduction One of the most enduring symbols of world is the newspaper man who makes his daily round, come rain or shine. For centuries, the Newspaper has been the source of information for people and has played a crucial role in the world’s socio- economic development. Media is regarded as the fourth pillar of Democracy. I-Next, a venture of Jagran Prakashan Ltd, is a bilingual tabloid which has come up with a new and innovative concept of attracting dynamic and quirky readers and has captured significant market in major cities of Hindi-speaking states in India in the last eight years. I-Next was initiated with the purpose of being a ‘Target Group’ oriented newspaper. Unlike broadsheet newspaper with the motive of informing the general public, I-Next targeted the Urban Upper and Middle class, youth and student age groups while launching.