India Online 2007
Online Shopping
India Online 2007
Online Shopping
2 India Online 2007
© copyright JuxtConsult
Online Shopping
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Table of Content
India Online 2007 ...... 1 India Online 2007 Reports...... 3 Methodology...... 5 Executive Summary ...... 10
Key Findings ...... 12
Detailed Findings Reading the Graphs & Tables...... 25 Online buying behavior ...... 27 Socio-Economic Profile ...... 42 Economic Profile...... 47 Net Usage Status...... 53 Net Usage Dynamics...... 59 Preferred Net Activities ...... 70 Most Used Websites For ...... 81 Preferred Net Activities ...... 82 Problems Faced While Surfing the Internet ...... 83 Websites ...... 84 Most Used Websites For ...... 86 Email Usage ...... 87 Most Used Websites For ...... 89 Most Used Offline Media Brands...... 108 Response to Online Marketing Stimuli...... 112 Offline Brands Recalled ...... 113
Segment Wise Detailed Tables ...... 114
Appendix ...... 234
Online Shopping
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India Online 2007
The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage.
Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in- depth and usable responses were collected and analyzed for final reporting.
There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey.
The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.
In sum, what you get in India Online 2007 you are unlikely to get elsewhere:
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X Highly credible latest estimate of internet using population in urban India X Key insights on various aspects of internet usage in India X An understanding of online Indians as 'consumers' and not just as faceless net users X How to reach these online consumers on the net, as well as through the offline mediums X Preferred 'user shares' of key online brands in 21 different online activity categories
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India Online 2007 Reports
Main Report X Overall Status and Usage of Internet in India
User Segment Supplementary Reports X Women on the net X Youth on the net (teenagers and young adults) X Net users by their socio-economic (SEC) profile X Students on the net X Corporate employees on the net X IT professionals on the net X Heavy Online Spenders on the net X Bloggers on the net X Car owners on the net X Two-wheeler owners on the net X Mobile phone owners on the net X Credit card owners on the net X Net users by place of access (homes, place of work, cyber cafes) X Net users by type of connection (broadband, dial-up) X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) X Net users by town market size (metros, urban uptowns, emerging towns, others) X Net users as financial investors X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5 websites)
X Online shopping X Emailing X Job search X Matrimony X Info search - English X Info Search - Local language X Online travel X Social networking/communities X Friendship / dating X Online news X Financial info/news X Online share trading X Cinema content X Sports content X Online music
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X Online games X Online real estate X Mobile content download X Astrology X Online learning/education
Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.
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Methodology
In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India.
Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.
The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.).
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The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid- April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class
North Delhi 10 lakh + 401 10 lakh + Kanpur (UP) 10 lakh + 297 Ludhiana (Pun) 10 lakh + 302 Patna (Bih) 10 lakh + 303 Allahabad (UP) 5 lakh – 10 lakh 298 Ajmer (UP) 1 lakh – 5 lakh 314 Bhadohi (UP) 50 K – 1 lakh 299 5 lakh - 10 lakh Muradnagar (UP) 50 K – 1 lakh 300 Sohna (Har) 20 K – 50 K 307 West Mumbai (Mah) 10 lakh + 399 Ahmedabad (Guj) 10 lakh + 404 Pune (Mah) 10 lakh + 300 Rajkot (Guj) 5 lakh - 10 lakh 301 1 lakh – 5 lakh Dewas (MP) 1 lakh - 5 lakh 303 Hinganghat (Mah) 50 K - 1 lakh 307 Mhowgaon (MP) 20 K - 50 K 296 Katol (Mah) 20 K - 50 K 276 East Kolkata (WB) 10 lakh + 398 Guwahati (Ass) 5 lakh – 10 lakh 299 50 K – 1 lakh Bhubneshwar (Ori) 5 lakh – 10 lakh 303 Raniganj (WB) 1 lakh – 5 lakh 300 Bhatapara (Chat) 50 K – 1 lakh 252 Champa (Chat) 20 K – 50 K 292 South Chennai (TN) 10 lakh + 407 Bangalore (Kar) 10 lakh + 406 20 K - 50 K Hyderabad (AP) 10 lakh + 410 Mysore (Kar) 5 lakh – 10 lakh 329 Kozhikode (Ker) 1 lakh – 5 lakh 300 Nellore (AP) 1 lakh – 5 lakh 300 Cheruvannur (Ker) 50 K – 1 lakh 294 Edapaddi (TN) 20 K – 50 K 305 Total (31) 10002 Total (31)
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To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And X If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent.
The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio- economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.
The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals.
The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible. In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space:
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X The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included. X In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education. X The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated.
The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.
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Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis- à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.
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Executive Summary
Almost half of all regular online urban Indians buy online. 43% of all regular online urban Indians have bought online. This means a growth of 76% over the last year, making the online buyer base reach a healthy 10.8 million mark.
But still a very few of them are ‘regular’ online buyers. The base of real ‘active’ online buyers (those who buy online at least once a month) has almost stagnated at 2.2 million. This essentially means that the proportion of ‘active online buyers’ among the ‘active online users’ is an abysmally low 9%.
Growth of the online buyer base has also been largely ‘peripheral’. The online buyers added to the pie in last one year are mainly ‘occasional’ buyers. And this rise of ‘occasional’ online buyers may be largely (but not completely) explained by the increase in proportion of ‘occasional’ net users and the meteoric rise of ‘online travel booking’.
Growth in online buying is largely driven by the growth in ‘online travel’. A substantial 84% of the all online buyers have bought a travel product online. In fact, as many as 44% of all online buyers have bought only a travel product online and nothing else.
Expectedly then, the top 2 of the top 10 products bought on the net are train tickets (53%) and air tickets (45%), way ahead of all the other products. Also, while train and air tickets show the best search-to-buy conversion ratios on the net, mobiles/PDA, automobiles, camera and kitchen appliances show some of the lowest ‘search-to-buy’ conversion ratios.
Online buying still predominantly a ‘home’ phenomenon. 97% of all online buyers buy from home at least. There are only 3% of online buyers who buy only from office, while over half of all online buyers (57%) buy only from home.
However, those who buy for ‘office use’ tend to be ‘heavier’ online spenders. Almost 53% of those who buy online for office use qualify as heavy spenders (buying for more than Rs.5,000 a month on an average). On the other hand, 36% of those who buy online for personal consumption are heavy spenders.
‘Deepening’ of online shopping’s benefits in the online buyers’ mind. The biggest ‘qualitative gain’ about online shopping is its improved perception on highly important and hardcore ‘market place’ factors like ‘wider choice and availability of products’ and ‘better prices and bargains’, and not just on the ‘convenience’ factors like saving of time and efforts, home delivery and flexibility of buying anytime.
Yet ‘product quality’ and ‘delivery’ concerns may be negating some of the gains made. The biggest complaints while buying online are
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related to ‘product quality’ and ‘delayed delivery’ rather than anything to do with ‘misuse of credit cards’. Only 10% of all online buyers really worry about credit card misuse.
Though ‘misuse of a credit card’ is a non-issue among online buyers, ‘lack of a credit card’ is still a strongly perceived roadblock to growth of online buying. 42% of non-buying online shoppers cite ‘not having a credit card’ as a reason to not buying online. Therefore, there is a continual need for getting more and more net users to acquire a credit card and/or clearing their misperceptions on the possibilities of misuse of credit cards on the net.
Ebay continues to ‘lead’ the online shopping category. Ebay leads the online shopping category (excluding online travel websites) with 34% online shoppers still preferring to visit it the most. Rediff follows at the second spot with 25% online shoppers preferring to visit it.
However, both Ebay and Rediff have lost usage share on preferred basis in last one year, while the new entrant Futurebazaar along with Google have been the biggest gainers.
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Key Findings
In order to capture the difference between online ‘shoppers’ and ‘buyers’ (just the way it is in the offline world) the India Online study probes two separate aspect of online buying – one, what proportion of internet users ‘visit’ an online shopping website (online shoppers), and two, what proportion actually buy anything online (online buyers).
Almost half of the regularly online urban Indians buy online
Three-fourths of all regular online Indians (76%) are searching for product on the net by visiting shopping or travel websites. This has meant a 60% growth in the base of ‘online shoppers’ in last 1 year, making it a healthy 19.1 million strong.
When it comes to the base of actual ‘online buyers’, it has shown an even better growth of 76% over the last year to reach a very healthy 10.8 million mark. This means 43% of all regularly online urban Indians have bought online now.
In other words, it also means that almost 6 out of 10 online shoppers (57%) have bought online. This ‘conversion’ proportion is marginally better than last year’s 52%.
However, still very few of them are ‘regular’ online buyers
Despite such tremendous growth in the number of online buyers overall, the base of really ‘active’ online buyers (those who buy online at least once a month) has almost stagnated at 2.2 million (same as last year).
In other word, the proportion of ‘active online buyers’ (who buy at least once a month) among the ‘active online users’ (who use the net at least once a month) is an abysmally low 9%.
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Graph1: Proportion of online shoppers and buyers
Regular Online Urban Indians 25.2 million (100%)
nline Shoppers 19.1 million (76%)
Online Buyers 10.8 million (43%)
Online Shoppers 11.5 million
Active Online Buyers 2.2 million (9%)
Table 2: Growth in online shopping and buying
Year 2007 Year 2006 Penetration Increase (millions) (%) (millions) (%) (millions) (%) Active Internet Users (use internet at 25.2 100% 22 100% 3.2 0% least once a month) Online Shoppers (visit shopping sites 19.1 76% 11.9 54% 7.3 22% to search or buy) Online Buyers (buy from shopping 10.8 43% 6.1 28% 4.7 15% sites) Active Online Buyers (buy online at 2.2 9% 2.2 10% 0 -1% least once a month)
Clearly then, just like the growth in the overall internet user base this year, the growth of the online buyer base has also been largely ‘peripheral’. That is, almost all the online buyers added to the pie in last one year are really ‘occasional’ buyers (those who buy less frequently than monthly). And this rise of ‘occasional’ online buyers may be largely (but not completely) explained by the meteoric rise of ‘online travel booking’.
Growth in online buying is largely driven by the growth in 'online travel booking'
A substantial 84% of the all online buyers have bought a travel product online (air and train tickets, hotels, tour packages, etc.). In comparison, only 56% of all online buyers have bought a non-travel product online (books, cds, clothes, electronic gadgets, computer software, hardware, consumer durables, etc.).
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In effect, it means that there are only 16% online buyers who have bought other products but not a travel product online. On the other hand, there are as many as 44% online buyers who have bought only a travel product online and nothing else.
Graph 2: Online buying of travel vs. non-travel products
Buy Travel Products Buy Other Products Online Online 84% 56%
44% 40% 16%
This complete ‘overshadowing’ of the purchase of the non-travel products on the net by the purchase of the travel products is even more visible when seen at the entire regular online urban Indian base. Of the 43% who buy online, 19% buy only travel products online, 17% buy both travel and non-travel products and just 7% buy only non-travel products online.
No wonder then that the top 2 of the top 10 products bought on the net by online buyers are train tickets (53) and air tickets (45%), way ahead of the other products.
Table 3: Most popular products bought online (Top 10)
Product % of Online Buyers 2007 % of Online Increase Buyers 2006 Train Ticket 53% 34% 20% Air Ticket 45% 22% 23% Books & Magazines 21% 29% -8% Clothes & Accessories 21% 28% -8% CD/VCD/DVDs 19% 24% -5% Toiletries/Perfumes 17% 17% Electronic Gadgets 15% 15% Gift Items/Flowers 15% 24% -10% Hotel/Tours 14% 9% 5% Computer Software 13% 16% -3%
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Note – Blanks denote that these products were not included in the survey in 2006.
The two travel products also happen to the biggest ‘gainers’ of buyers when compared to the last year numbers. In fact, air tickets come up from being the 7th most bought product online last year to become the 2nd most bought product online this year.
Despite losing buyers, books and magazines, clothes and CD/DVDs continue to be quite highly bought items on the net even this year. Consumer durables, gifts/flowers and mobile phones have shown the biggest decline in the proportion of online shoppers buying these items.
Accordingly, while train and air tickets show some of the best search- to-buy conversion ratios, mobiles/PDA, automobiles, camera and kitchen appliances show some of the lowest ‘search-to-buy’ conversion ratios.
Table 4: Products with best online search-to-buy conversion ratios
Product % of Internet Users % of Internet Users Search-to-Buy Searching (2007) Buying (2007) Conversion Ratio Train Ticket 25% 13% 0.51 Air Ticket 28% 11% 0.39 Movie Tickets 9% 3% 0.36 Antiques & 3% 1% 0.34 Collectables Clothes & Accessories 16% 5% 0.31 Toiletries/Perfumes 4% 1% 0.31 Books & Magazines 18% 5% 0.29 Electronic Gadgets 13% 4% 0.28 Jewelry 8% 2% 0.27 Toys and Games 9% 2% 0.27 Gift Items/Flowers 13% 4% 0.27 Hotel/Tours 13% 3% 0.27 Health/Fitness 6% 2% 0.26 Products Musical Instrument 6% 1% 0.25 Sports Goods 5% 1% 0.24 CD/VCD/DVDs 20% 5% 0.22 Beauty/Grooming 8% 2% 0.21 Products Computer Software 17% 3% 0.19 Household Grocery 5% 1% 0.18 Consumer Durables 15% 3% 0.18 Computer Hardware 17% 3% 0.17 Shoes 7% 1% 0.17 Kitchen Appliances 9% 1% 0.16 Camera 20% 3% 0.14 Mobile/PDA 23% 3% 0.12 Automobile 7% 1% 0.11
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Online buying still predominantly a 'home' phenomenon
At 97%, almost all the online buyers buy from home at least. There are only 3% of online buyers who buy only from office and not from home. On the other hand, over half of all online buyers (57%) buy only from home.
Graph 3: Online buying from home vis-à-vis office
Buying from Home Buying from Office 97% 43%
57% 40% 3% (-8) (+15%) (-7%)
However, the good news is that the proportion of online buyers who buy from both home and office is getting relatively and proportionately bigger. It has gone up 15% points over the last year to reach 40%.
Though significantly more online buyers buy from home, those who buy from office are the more 'regular' online buyers. While 31% of 'home' online buyers buy at least once a month, a noticeably higher 44% of 'office' online buyers buy at least once a month.
Further, those who spend for 'office use' tend to be 'heavier' online spenders. While almost 53% of those who buy online for office use qualify as heavy spenders (buying for more than Rs.5,000 a month on an average), a significantly smaller 36% of those who buy online for personal consumption are heavy spenders.1
In fact, the monthly average online spends on both travel and non- travel products is higher for 'office use' than it is for 'personal use'.
Table 5: Monthly average spends for personal use vis-à-vis office use
1 From this year onwards we have discontinued with chapter "Online Buying Spends Estimation" because a significant proportion of the online buyers prefer not to disclose the amounts they spend while buying online. In such a scenario to estimate total spends based on only partial responses could be misleading, and there is no authentic and reliable revenue figures available from the industry to validate the correctness of claimed spends.
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Office Use Personal Use Monthly Spend on Travel Products (Rs.) 4,629 3,114 Monthly Spend on Non-travel Products (Rs.) 2,755 2,193 Total Monthly Average Spend (Rs.) 5,679 4,182
Debit card/Direct debit gain acceptance, but credit card still rules
Credit card remains the most popular mode of making payments online. Almost half of all online buyers (54%) use this mode of payment to make their online purchases (up by 14% points over the last year).
Cash on delivery continues to be the second most popular mode of payment for online purchases at 43%, even though debit cards and direct debit from bank account have also gained significantly in popularity (up 16% and 12% points respectively over the last year).
'Deepening' of online shopping's benefits in the online buyers' mind
The ‘time and effort saved’ in going out to buy and the ‘convenience of home delivery’ along with the ‘flexibility of shopping 24X7’ continue to the biggest reasons for buying online.
However the biggest ‘qualitative gain’ seen about online shopping in the minds of online buyer’s is its improved perception on some core ‘buying decision making’ factors like ‘wider choice and availability of products’ and ‘better prices and bargains’ (up by 38% and 26% points respectively over the last year). This indicates both the increasing ‘relevance’ of the online medium and its improved ability to compete with the offline mediums on hardcore ‘market place’ factors rather than just on the ‘convenience’ factors like saving of time and efforts, home delivery and flexibility of buying anytime.
In this context, it may also be relevant to note that almost ‘half’ of all online buyers (47%) have bought in an online auction or bidding, and a very high 80% of them have participated in online contests as well.
Yet ‘product quality’ and ‘delivery’ concerns may be negating some of the gains made
With 40% of all online buyers complaining about the ‘product quality not being the same as specified on the website’ (or not meeting the expectations set), and 36% of them complaining about the ‘delayed delivery’ of the goods ordered, online shopping and travel websites may be ‘undoing’ some of their own good work.
The increase in net users buying from these shopping websites may not convert into a ‘sustained’ and ‘steady’ growth if these looming concerns, together with concerns on ‘hidden costs’ and ‘damaged goods delivery’ are not taken care of. Maybe these are another set of reasons why despite a very high 76% growth in online buyer base, the base of ‘active’ buyers has not really grown at all.
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Though ‘misuse of a credit card’ is a non-issue among online buyers, ‘lack of a credit card’ is still a strongly perceived roadblock to growth of online buying
Online buyers do not really see 'misuse of a credit card' as a deterrent in buying online anymore. Only 10% of all online buyers really worry about that (as compared to 27% last year).
However, a significantly higher 30% of 'non-buying online shoppers' (who search online but have not bought online yet) fear that their credit card may be misused on the net. Not just that, but a significantly high 42% of non-buying online shoppers also cite 'not having a credit card' as a reason to not buying online. Therefore, the need for getting more and more net users to acquire a credit card and/or clearing their misperceptions on the possibilities of misuse of credit cards on the net are vital steps that online shopping websites must undertake in their own larger interest.
Ebay continues to 'lead' the online shopping category
Ebay continues to lead the online shopping category (excluding online travel websites) with almost 1 in 3 online shoppers (34%) still preferring to visit Ebay for their online shopping needs. Rediff continues to follow at the second spot, not very far behind with 25% online shoppers preferring to visit it.
However, both Ebay and Rediff have lost usage share on preferred basis as compared to the last year by -4% each.
Futurebazaar (a new entrant) and Google have been the biggest gainers in the preferred usage share this year.
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Table 6: Top 10 most preferred online shopping websites (other than travel)
Website % Use on Preferred Basis Increase over 2006 (2007) Ebay 34% -4% Rediff 25% -4% Google 8% 5% Yahoo 7% -0.50% Indiatimes 7% -4% Futurebazaar 6% 6% Sify 2% 0.60% Shopping 2% 0.40% Amazon 1% -0.10% Indiaplaza 1% 0.60%
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Some other highlight points about online ‘shoppers’ and ‘buyers’
X Female online shoppers do not show any significantly lower inclination to buy online than male online shoppers per se. Only fewer of them shop (19%) and buy (17%) online.
X Below 25 years age group shoppers tend to ‘search more and buy less’ as compared to the higher age group online shoppers. While 58% of online shoppers come from 25 plus years age groups, 69% of online buyers come from these age groups.
X Online buyers come noticeably more from the 10 lakh plus population towns at 52%. Similarly, when we look at the market size (household consumption expenditure) rather than the population size of cities, again online buyers come relatively more from the top 10 metro towns at 45%.
X At 42%, both online shoppers and online buyers come significantly more form the southern region of the country.
X There is a ‘trickling down’ of online buying phenomenon among the lower middle economic strata of the Indian society. Against 73% of online buyers coming from the SEC ‘A’ and ‘B’ last years, a noticeably fewer 67% come from these two SEC groups now.
X Higher educated and employed online Indians tend to buy online more. While employed and graduate plus internet user’s account for 2 out of 3 of the online shoppers, they account for a higher 3 out of 4 of the online buyers.
X Over half of the online buyers (54%) are ‘head’ of their household (the chief wage earner of the household). This is significantly higher than the last year situation where only 34% of the online buyers were head of the household.
This phenomenon may be related to the fact that more internet users are coming from the smaller towns and lower SEC groups, where there is a lower likelihood of ‘dependents’ in the household to buy on the net.
However, the fact that online buying is penetrating among the smaller towns and lower SEC groups do not necessarily mean that the economic profile of the online buyers is lowering. Contrarily, instead of 22% of online buyers coming from the Rs.30,000 plus family income households in 2006, a significantly higher 32% of online buyers come from these households. Clearly, then the new online buyers getting added from the smaller towns may not match up to the bigger town ones as much in their SEC profiles, but they do seem to match up much in their income profiles.
X Car ownership among the online buyers has gone up by 5% points as compared to last year. However, the car ownership went up by 5% among all internet users as well during the same period. This indicates that a good proportion of households entering the internet user base in the last one year are from better economic strata.
20 India Online 2007
X Compared to online shoppers, online buyers tend to show higher ownerships of the so called ‘luxury’ household assets (like AC, microwave, camera/video camera, washing machine, etc) as well as of the more ‘evolved’ financial assets (like credit card, debit card, medical insurance, life insurance, mutual funds, etc.).
X Online buyers are relatively more experienced net users. 79% of online buyers have been using the net for more than 2 years now. In comparison, 69% of online shoppers are that experienced net users.
However, this does not mean that online buyers have better technological access to the net than online shoppers. Almost similar proportions of both online shoppers and buyers have access to broadband connections at home or office. Online buyers also do not show any noticeably higher tendency to use the net more frequently or use it for more duration per usage day than the online shoppers.
X Other than buying travel products online, the top 10 online activities undertaken by online buyers are hardly any different from the ones undertaken by either the online shoppers or the overall internet users. However, online buyers do undertake most e- commerce related activities like net banking, paying bills online, etc. Much more.
X Online buyers show a relatively higher concern for unsolicited ads and pop-ups, junk mail, spam and spy ware than online shoppers.
Some highlight points about online shoppers of the top 5 shopping websites
X Indiatimes shows the highest proportion of its online shoppers buying at 77%. Yahoo ones show the least buying conversions at 36% only.
X Rediff preferring online buyers buy the least frequently from both home (29%) and office (37%). Google ones buy the most frequently from both the places (43% and 57% respectively).
X Indiatimes preferring buyers show the highest monthly average online spends for personal use at Rs.5,113. On the other hand, Ebay preferring buyers show the highest monthly average online spends for official use at Rs.6,096.
X Ebay preferring buyers have bought relatively the most in online auctions and bids at 57%.
X Indiatimes preferring buyers pay significantly more using their credit card (77%) than the buyers preferring the other four top websites. Yahoo ones use credit card the least for online payments at 48%.
Rediff preferring ones pay relatively the most by cash (on delivery) at 52%. Ebay ones use the e-currencies payment modes (paisapay, paypal, wallet365, etc.) relatively the most at 10%.
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X The online buyers preferring all the 5 shopping website complain almost equally about the ‘delayed delivery’ of the goods. At the same time, the ones preferring Ebay, Rediff and Indiatimes also complain significantly more about the product quality not being the same as ordered.
X Yahoo preferring online shoppers show the highest proportion of female shoppers at 24%. Ebay shows the least at 15%.
X Indiatimes preferring ones shows the highest proportion of 35 years plus age groups (28%). Yahoo and Google preferring online shoppers show relatively the ‘youngest’ age profiles.
X Indiatimes preferring online shoppers come relatively the most from the 10 lakh plus population towns at 62%. They also come relatively more from the top 10 metro towns (53%).
Indiatimes preferring ones also show the best SEC profiles, with 42% of them coming from the SEC ‘A’ households. Yahoo ones come the least from these households at 21%.
X Indiatimes and Rediff ones are the most employed at 74% each, and show a higher proportion of them being the ‘head’ of their household.
X Indiatimes ones come relatively more from the North part of the country (30%), while Google ones come relatively more from the South (47%).
X Indiatimes and Ebay ones come the most from Rs.30,000 plus monthly income households. Indiatimes ones also show the highest level of car ownership at 51% and multiple credit card ownership at 32%.
X Indiatimes ones followed by Ebay and Rediff ones are the most experienced net users. 87% of Indiatimes preferring online shoppers have been using the net for more than 2 years.
X Indiatimes and Ebay ones access the net the most from home, while Google ones do so the least from home. Ebay, Rediff and Google ones show higher proportion of shoppers accessing the net from cyber café.
X The online shoppers of all the 5 shopping websites show fairly similar and high levels of net users accessing the net on a ‘daily’ basis from both home and place of work.
X Ebay and Google ones are the relatively ‘heavier’ users of the net from home. On the other hand, Ebay and Indiatimes one are the relatively ‘heavier’ users from office.
X Yahoo ones are the relatively ‘heavier’ users of TV and radio.
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X Google and Yahoo preferring online shoppers undertake instant messaging, dating/friendship, social networking more. They also check news, sports and astrology online more as well as job search and download entertainment material significantly more than the others.
Indiatimes ones check business/financial news and business and personal travel info noticeably more. They also search for product information online, book train and air tickets and undertake most e-commerce related activities relatively more than the others.
Ebay ones also undertake most e-commerce related activities fairly highly, and chat, send e-greetings and share pictures relatively more than the others.
X Ebay preferring online shoppers, followed by Indiatimes ones, seemed to be the more involved net users. They undertake ‘blogging’ activities and are members of ‘online communities’ relatively more than the shoppers of the other 3 websites.
X Yahoo preferring online shoppers show the lowest number of average email accounts (2.7). On the other hand, Indiatimes ones show the highest average ownership of email accounts at 3.7.
X Indiatimes ones, followed by the Ebay ones, show higher relative concern about ‘unsolicited ads and pop-ups’ and ‘spam and junk mails’. Yet Indiatimes online shoppers, followed by the Ebay ones claim to have participated in online contests and clicked on banners and sponsored search ad relatively more.
X Ebay, Rediff and Indiatimes ‘non-buying online shoppers’ do not shop on the net relatively more for the fear the ‘misuse of their credit card’. Google and Yahoo ones highlight the ‘lack of felt need’ relatively more as their reason for not buying online.
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Detailed Findings
24 India Online 2007
Reading the Graphs & Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years Age 25-35 years Age 36-45 years 40% Age 46-55 years Above Age 55 years 36% 31%
20% 13% 11% 6% 2% Current 0% year base All Users
Base: 25,060 Same series color as the current year Change from graph, showing an increase of 5% in the previous year proportion of 13 to 18 years age group
Change from PY
10% 5% 5% 1% 2% 1% 0%
-5% -5% -4% -10%
Base: 25,060(CY), 20,268(PY)
Current Previous year base year base
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Table: Booking travel tickets A blank in this row means that this Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users attribute was not 21% 20% 3% 0.9% 26% 18% included in last Makemytrip 13% 12% -4.1% -6.5% 9% 9% year’s survey & therefore no Yatra* 23% 12% 2% 13% 21% 17% “change over previous year” can 15% 15% 4% 4% 11% 16% be presented IRCTC -29.2% -24.0% -36.0% -32.2% -24.2% -25.0% Google 5% 6% 77% 3% 2% 10% Fields marked with * means -0.1% 0.1% 49% -3.4% -2.6% 4% that the field 4% 4% 2% 65% 1% 8% Yahoo Current is added this -2.8% -9.1% -2.1% 49% -5.0% -1.6% year year hence figures not Rediff 2% 19% 0.4% 1% 2% 5% comparable -3.9% 12% -4.0% -4.4% -4.5% -1.3% to last year 2% 3% 0.1% 3% 18% 3% Change Indiatimes from -2.3% -0.2% -3.7% -1.0% 13% -1.4% previous 4% 2% 0.6% 2% 4% 3% year Travelguru figures 3% 1% 0.6% 2% 3% 2% 2% 2% 5% 0.1% 1% 2% Travel 0.4% 0.4% 5% -1.8% -0.8% 1% 3% 2% 0.8% 0.3% 2% 2% Cleartrip* 3% 2% 0.8% 0.3% 2% 2% Base: 5,855(CY), 4,128(PY)
Current Previous year base year base
Table: Popular online shopping website Change Website Current Year from PY Ebay 34% -4% Rediff 25% -4% Google 8% 5% Change Yahoo 7% -0% from Indiatimes 7% -4% previous Futurebazaar* 6% year figures Sify 2% 0% Shopping 2% 1% Indiaplaza 1% 0% Onlineshopping 1% 1% Current year Base: 7,261(CY), 8,469(PY) figures
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Online buying behavior
Table 7: Growth in online shopping and buying
Year 2007 Year 2006 Penetration Increase (millions) (%) (millions) (%) (millions) (%) Active Internet Users (use internet at 25.2 100% 22 100% 3.2 0% least once a month) Online Shoppers (visit shopping sites 19.1 76% 11.9 54% 7.3 22% to search or buy) Online Buyers (buy from shopping 10.8 43% 6.1 28% 4.7 15% sites) Active Online Buyers (buy online at 2.2 9% 2.2 10% 0 -1% least once a month)
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Graph 4: Frequency of buying online from home
Current Year Atleast once a month Less than once a month 100%
80% 69%
60%
40% 31%
20%
0%
All Buyers
Base: 3,375
Graph 1: Frequency of buying online from home
Change from PY 20% 13%
10%
0% -10% -13% -20%
Base: 3,375(CY), 5,384(PY)
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Graph 5: Frequency of buying online from office
Current Year Atleast once a month Less than once a month
100%
80% 56% 60% 44% 40%
20%
0%
All Buyers
Base: 1,501
Graph 2: Frequency of buying online from office
Change from PY
20% 13% 10%
0% -10% -13% -20%
Base: 1,501(CY), 5,384(PY)
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Graph 6: Preferred mode of payment for online buying
Current Year Credit card Debit card Direct debit /Online transfer Cash Card Cash on delivery Cheque / Demand draft e-currency (Wallet 365, etc.) Others 60% 54% 43%
40% 26% 26% 20% 20% 4% 4% 0% 0%
All Buyers
Base: 3,495
Graph 3: Preferred mode of payment for online buying
Change from PY 26% 30%
20% 14% 16% 11% 11% 10% 4% 4% 0% -10% -9% -20%
Base: 3,495(CY), 5,384(PY)
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Graph 7: Perceived advantage of buying online
Current Year More variety / product choices Better price/bargain on the net Flexibility of shopping anytime Saves time and effort of going to the market 80% Convenience of home delivery 67% 59% 55% 60% 47% 42% 40%
20%
0%
All Buyers
Base: 3,495
Graph 4: Perceived advantage of buying online
Change from PY 50% 41% 40% 40% 38% 30% 30% 26% 20% 10% 0%
Base: 3,495(CY), 5,384(PY)
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Graph 8: Perceived concerns of buying online
Current Year Delayed delivery Damaged goods delivered Product/Quality not same as ordered Hidden cost / Charged more than displayed Transaction failed but still charged 60% Credit card misused Never faced any issue 40% 35% 40% 27% 25% 25% 15% 20% 10%
0%
All Buyers
Base: 3,495
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Graph 9: Key Reasons for not buying online
Current Year Never felt the need to do so Don't have a credit card Prices on the net are higher Not aware of any online shopping portal Requires too muc h time and effort 80% Fear of misuse of credit card Lack fun of physical shopping Lack of choices and variety of products 60% 50% 42% 40% 30% 19% 16% 17% 12% 20% 9%
0%
All Shopping Users
Base: 7,393
Graph 5: Key Reasons for not buying online
Change from PY 8% 10% 4% 5% 0% -1% -1% -5% -2% -4% -10% -9% -15% -11%
Base: 7,393(CY), 3,085(PY)
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Table 8: Popular online shopping website Change Website Current Year from PY Ebay 34% -4% Rediff 25% -4% Google 8% 5% Yahoo 7% -0% Indiatimes 7% -4% Futurebazaar* 6% Sify 2% 0% Shopping 2% 1% Indiaplaza 1% 0% Onlineshopping 1% 1% Base: 7,261(CY), 8,469(PY)
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Demographic Profile of Net Users
Chart 10: Gender breakup
Current Year Male Female
100% 85% 84% 83% 84% 82% 76% 80% 60%
40% 24% 15% 16% 17% 16% 19% 20% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 6: Gender breakup
Change from PY
10% 7% 6% 3% 5% 3% 1% 2% 0% -1% -5% -3% -3% -2% -7% -6% -10%
Base: 10,888(CY), 8,469(PY)
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Chart 11: Age group distribution
Current Year Age 13-18 years Age 19-24 years Age 25-35 years 60% 45% 39% 42% 40% 35% 36% 37% 37% 34% 35% 32% 27% 21% 20% 14% 13% 10% 11% 8% 6% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 7: Age group distribution
Change from PY
10% 7% 6% 6% 5% 5% 2% 0% 0% 0% 0% -1% -1% -1% -2% -5% -4% -3% -4% -3% -6% -10% -11% -15%
Base: 10,888(CY), 8,469(PY)
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Chart 12: City class - by population size
Current Year Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
80% 62% 60% 48% 46% 43% 46% 47% 34% 40% 30% 27% 27% 26% 17% 14% 16% 13% 14% 14% 15% 20% 11%10% 10% 14% 7% 11% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
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Chart 13: City class - by market size
Current Year Metro Urban uptowns Emerging Towns Others
60% 53% 50% 40% 40% 39% 40% 34% 36% 35% 40% 31% 31% 29% 26% 30% 17% 15% 17% 14% 15% 20% 15% 14% 13% 13% 12% 14% 9% 10% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 8: City class - by market size
Change from PY
40% 28% 20% 20% 12% 18% 16% 17% 6% 4% 2% -1% 0% -5% -2% -3% -2% -4% -5% -9% -7% -11% -20% -10% -15% -16% -11% -22% -40%
Base: 10,888(CY), 8,469(PY)
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Table 9: Top 10 cities
Cities Ebay Rediff Google Yahoo Indiatimes All Shopping Users 14% 12% 10% 10% 22% 13% Delhi -1.9% -3.2% 0.1% -4.6% -3.7% -3.6% 11% 11% 9% 9% 13% 11% Mumbai -4.7% -5.9% -6.5% -2.6% -5.7% -5.5% 6% 9% 7% 5% 11% 7% Bangalore -4.5% -0.9% -5.4% -3.3% -3.0% -3.4% 7% 7% 6% 6% 5% 6% Hyderabad 0.2% -1.6% -2.1% -0.4% 1% -1.3% 5% 4% 4% 5% 3% 5% Chennai -0.3% -0.9% -2.6% -0.6% 2% -0.5% 3% 3% 2% 3% 4% 3% Kolkata -2.2% -2.5% -1.9% -3.1% 0.5% -1.9% 2% 3% 3% 2% 4% 3% Pune -2.3% -1.0% -1.7% -1.7% -0.6% -1.4% 2% 1% 0.4% 2% 3% 2% Ahmadabad -0.8% -0.5% -0.5% 0.3% -0.9% -0.6% 1% 1% 2% 2% 3% 1% Lucknow -0.1% -0.3% -0.1% 0.1% 2% -0.2% 0.6% 1% 0.8% 2% 0.5% 0.9% Coimbatore -0.5% -0.2% -1.8% -0.1% 0.3% -0.3% Base: 10,888(CY), 8,469(PY)
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Chart 14: Region-wise break-ups
Current Year North East South West
60% 47% 44% 42% 43% 42% 40% 33% 26% 26% 25% 30% 28% 26% 21% 21% 22% 22% 19% 19% 20% 11% 11% 13% 10% 10% 11%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 9: Region-wise break-ups
Change from PY
20% 10% 10% 10% 10% 7% 8% 7% 7% 4% 3% 3% 3% 3% 2% 0% 0% 0% -2% -1% -3% -10% -8% -10% -10% -11% -20% -16% -17%
Base: 10,888(CY), 8,469(PY)
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Table 10: Preferred language of reading
Language Ebay Rediff Google Yahoo Indiatimes All Shopping Users 49% 47% 41% 33% 57% 44% English -22.1% -12.0% -26.3% -17.7% -0.3% -18.7% 14% 16% 16% 20% 20% 17% Hindi 3% 2% 1% -4.1% -8.3% 1% 7% 5% 6% 9% 2% 6% Tamil 4% 2% 4% 5% 0.4% 3% 5% 8% 7% 5% 2% 6% Telugu 3% 4% 6% 1% 1% 3% 4% 5% 5% 4% 4% 4% Marathi 1% 0.8% 2% -2.0% 0.1% 0.7% 4% 4% 6% 6% 3% 4% Malayalam 2% -1.4% 1% 0.7% 0.1% 0.5% 3% 4% 5% 6% 5% 4% Kannada 2% 0.2% 1% 5% 2% 1% 4% 2% 1% 6% 2% 4% Gujarati 2% 1% 0.5% 5% 2% 2% 3% 3% 4% 5% 2% 3% Bengali 1% 1% 2% 3% 0.5% 2% 2% 2% 6% 1% 0.9% 2% Oriya 2% 0.9% 6% 0.9% 0.5% 1% Base: 10,888(CY), 8,469(PY)
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Socio-Economic Profile
Chart 15: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E
50% 42% 40% 33% 38% 33% 33% 32% 31% 28% 30% 27% 30% 24% 23% 19% 22% 21% 21% 22% 20% 16% 14% 14% 10% 13% 10% 10% 11% 7% 6% 10% 4% 5% 4% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 10: Socio economic classification
Change from PY
20% 15% 10% 10% 5% 5% 5% 7% 1% 4% 5% 0% 0% 1% 3% 3% 2%0% 2% 0% 0% -3% -2% -4% -5% -2% -10% -5% -5% -6% -5% -7% -7% -20% -18%
Base: 10,888(CY), 8,469(PY)
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Chart 16: Highest educational qualification
Current Year College but not Graduate Graduate & above - general stream 60% Graduate & above - professional stream 44% 43% 38% 40% 31% 37% 36% 33% 32%31% 27% 27% 24% 25% 23% 21% 24% 22% 20% 13%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 11: Highest educational qualification
Change from PY
15% 10% 10% 10% 7% 6% 5% 5% 2% 3% 3% 1% 0% 4% 0% -4% -2% -5% -2% -2% -3% -2% -4%
Base: 10,888(CY), 8,469(PY)
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Chart 17: Occupational break up
Current Year Unemployed Employed 74% 74% 80% 62% 58% 56% 54% 60% 42% 44% 46% 38% 40% 26% 26%
20%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 12: Occupational break up
Change from PY
15% 11% 10% 9% 7% 6% 5% 4% 4% 0% -5% -4% -4% -10% -7% -6% -8% -10% -15%
Base: 10,888(CY), 8,469(PY)
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Chart 18: Function / field of occupation
Current Year IT/SW MARCOM Finance Others
60% 52% 54% 53% 50% 50% 48% 40% 23% 25% 19% 24% 19% 20% 19% 18% 19% 20% 19% 16% 17% 10% 12% 10% 7% 7% 9% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 6,698
45 Online Shopping
Chart 19: Head of the household
Current Year Head of the household Not head of the household 80% 61% 54% 54% 60% 58% 56% 56% 46% 44% 44% 46% 42% 39% 40%
20%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 13: Head of the household
Change from PY
40% 23% 21% 25% 19% 20% 17% 19%
0%
-20% -17% -21% -19% -19% -40% -23% -25%
Base: 10,888(CY), 8,469(PY)
46 India Online 2007
Economic Profile
Chart 20: Monthly family income
Current Year Upto Rs. 10K 10-30K 30-50K Above 50K
60% 47% 42% 40% 42% 40% 41% 41% 39% 40% 34% 34% 27% 18% 17% 14% 18% 14% 20% 14% 12% 12% 17% 12% 9% 12% 5% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 9,316
Chart 14: Monthly family income
Change from PY
20% 11% 7% 7% 6% 5% 4% 7% 6% 10% 5% 5% 6% 3% 3% 6% 3%3% 0% 1% -4% -10% -8% -13% -15% -12% -12% -20% -23% -30%
Base: 9,316(CY), 8,469(PY)
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Chart 21: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Don't own a vehicle
60% 51% 45% 40% 45% 43% 39% 38% 40% 29% 31% 32% 31% 25% 24% 17% 17% 18% 20% 17% 15%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 15: Most expensive vehicle owned by the household
Change from PY
20% 16% 8% 10% 5% 3% 6% 4% 1% 2%-1% 5% 1% 0% -3% -3% -10% -5% -7% -10% -9% -20% -18%
Base: 10,888(CY), 8,469(PY)
48 India Online 2007
Chart 22: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card 80% 75% 80% 64% 62% 58% 59% 60% 38% 42% 41% 36% 40% 25% 20% 20%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 16: Ownership of credit cards (individually)
Change from PY
20% 17% 7% 11% 10% 2% 3% 0% 0% 0% -2% -3% -10% -7% -11% -20% -17%
Base: 10,888(CY), 8,469(PY)
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Table 11: Household asset ownership
Assets Ebay Rediff Google Yahoo Indiatimes All Shopping Users
97% 93% 89% 92% 97% 94% Color TV 6% 3% 9% 7% 0.6% 4% 93% 93% 87% 88% 95% 92% Mobile Phone 1% 9% 8% 3% 0.1% 4% 87% 87% 73% 79% 91% 85% Bank Account*
84% 78% 65% 72% 89% 79% Fridge 2% 6% -0.4% 17% 14% 5% Cable TV 79% 75% 64% 71% 83% 75% connection/DTH -8.0% -3.6% -0.9% 1% -0.9% -5.3% 80% 68% 65% 67% 79% 72% Computer/Laptop 18% 17% 19% 25% 17% 17% 73% 68% 61% 65% 75% 67% Camera*
72% 62% 56% 63% 72% 66% Landline Phone 1% -4.0% -2.1% 10% 9% -0.5% 69% 64% 50% 58% 76% 64% Life Insurance 2% 0.5% 7% 1% 11% 0.1% 69% 58% 55% 60% 62% 61% Home -5.3% -11.4% -12.8% -10.4% -12.0% -10.5% 66% 59% 51% 59% 70% 60% Washing Machine 1% 3% -2.7% 13% 15% 2% Music 65% 59% 50% 54% 70% 58% System/DVD/MP3*
65% 63% 48% 48% 75% 58% Debit Card 3% 7% 16% 9% 8% 2% 44% 44% 24% 27% 63% 39% Credit Card 7% 7% -4.8% -0.5% 20% 3% 44% 34% 27% 35% 47% 37% Fixed Deposits*
Medical 42% 36% 27% 27% 52% 36% Insurance/CGHS 1% 0.1% 6% -1.0% 10% -0.8% 35% 24% 22% 20% 37% 27% Air Conditioner 9% 3% -5.5% -0.1% 11% 3% 34% 26% 19% 25% 41% 26% Microwave 8% 4% 9% 5% 14% 3% 30% 23% 13% 19% 37% 25% Mutual Funds -3.4% -5.2% -0.6% 0.9% -2.9% -5.1% 27% 23% 14% 22% 36% 23% Demat Account*
Share of 26% 21% 13% 18% 34% 23% Companies*
50 India Online 2007
Video Camera* 28% 21% 20% 25% 30% 20%
17% 11% 10% 13% 17% 12% IPod*
11% 7% 7% 7% 5% 8% Chit Fund Deposits -21.1% -23.8% -10.8% -17.7% -26.8% -22.9% Base: 10,888(CY), 8,469(PY)
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Chart 23: Current loan liabilities
Current Year
80% Home Loan Car Loan Business Loan
60% 48% 46% 43% 40% 43% 36% 40% 25% 18% 13% 14% 20% 8% 11% 5% 3% 4% 3% 4% 4% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
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Net Usage Status
Chart 24: Years of experience in using internet
Current Year Up to 1 year 1-2 years More than 2 years
100% 87% 76% 75% 80% 63% 59% 69% 60% 40% 19% 24% 15% 14% 13% 16% 20% 18% 7% 16% 10% 13% 6% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 17: Years of experience in using internet
Change from PY
15% 12% 10% 6% 1% 4% 3% 5% 2%1% 0% 0% -2% -1% -4% -3% -5% -2%-3% -2% -2% -4% -10% -8%
Base: 10,888(CY), 8,469(PY)
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Chart 25: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe
100% 77% 84% 85% 81% 79% 77% 80% 74% 71% 59% 62% 64% 52% 52%56% 52% 60% 45% 45% 48% 40% 20% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 18: Place of accessing internet
Change from PY
40% 32% 30% 26% 20% 21% 17% 17% 20% 17% 19% 11% 5% 7% 10% 8% 8% 6% 4% 2% 0% -10% -1% -9% -20%
Base: 10,888(CY), 8,469(PY)
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Chart 26: Type of internet connection at home
Current Year Regular Dial Up Broadband Others 73% 80% 69% 68% 71% 70% 60% 60%
40% 21% 13% 17% 14% 16% 16% 16% 20% 10% 9% 10% 11% 9%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 6,929
Chart 19: Type of internet connection at home
Change from PY
20% 14% 12% 12% 13% 13% 9% 10% 3% 0% 0% 1% 0% -2% -2% -1% -10% -9% -8% -11% -14% -13% -20%
Base: 6,929(CY), 5,968(PY)
55 Online Shopping
Chart 27: Type of internet connection at office
Current Year Regular Dial Up Broadband Others
100% 69% 80% 63% 65% 60% 57% 62% 60% 40% 22% 15% 14% 11% 10% 11% 14% 20% 6% 6% 3% 6% 6% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 8,437
Chart 20: Type of internet connection at office
Change from PY
20% 15% 6% 8% 10% 6% 6% 5% 0% -3% -2% -5% -10% -7% -7% -7% -7% -7% -7% -7% -12% -20% -18%
Base: 8,437(CY), 6,682(PY)
56 India Online 2007
Chart 28: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti Local Cable Operator 60%
40% 36% 40% 32% 34% 33% 35%
18% 19% 21% 17% 20% 16% 14% 11% 10% 9% 10% 7% 8% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 6,929
Chart 21: Service provider subscribed to at home
Change from PY
20% 14% 15% 11% 10% 9% 10% 9% 10% 8% 8% 7% 8% 7% 6% 5% 2% 0% -2% -5% -4% -4% -5% -10% -8%
Base: 6,929(CY), 6,054(PY)
57 Online Shopping
Chart 29: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti Local Cable Operator 40% 32% 26% 30% 27% 25% 23% 18% 17% 19% 20% 15% 16% 10% 6% 6% 4% 4% 3% 4% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 8,437
Chart 22: Service provider subscribed to at office
Change from PY 20% 14% 7% 7% 10% 6% 5% 1% 2% 4% 3% 5% 6% 4% 0% 4% 0% 0% -1% -2% -10% -12% -20%
Base: 8,437(CY), 6,658(PY)
58 India Online 2007
Net Usage Dynamics
Chart 30: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily Less than once a week 100% 89% 87% 88% 86% 86% 82% 80% 60% 40% 16% 20% 10% 13% 11% 11% 13% 1% 1% 2% 1% 1% 1% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 6,706
Chart 23: Frequency of accessing internet from home
Change from PY
20% 13% 10% 11% 10% 7% 5% 1%0% 0% -1% 0% -1% -1% -2% -4% -3% -10% -7% -6% -11% -14% -20%
Base: 6,706(CY), 6,038(PY)
59 Online Shopping
Chart 31: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily Less than once a week 100% 93% 89% 88% 89% 85% 88% 80% 60%
40% 12% 20% 9% 10% 8% 7% 11% 3% 1% 2% 3% 1% 2% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 7,618
Chart 24: Frequency of accessing internet from office
Change from PY
6% 3% 4% 2% 4% 2% 2% 2% 2%0% 1% 0% 0% 0% -2% -1% -1% -3% -2% -2% -1% -1% -4% -4% -6%
Base: 7,618(CY), 6,527(PY)
60 India Online 2007
Chart 32: Time of the day accessing internet from home
Current Year 9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight Throughout the Day 80% 62% 55% 60% 53% 50% 49% 54%
40% 24% 24% 18% 21% 18% 21% 22% 21% 13% 17% 20% 15% 17%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 6,569
Chart 25: Time of the day accessing internet from home
Change from PY
20% 12% 14% 10% 10% 5% 6% 6% 6% 0% -1% -1% -3% -2% -2% -10% -5% -6% -5% -12% -10% -14% -20%
Base: 6,569(CY), 5,926(PY)
61 Online Shopping
Chart 33: Time of the day accessing internet from office
Current Year 9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight Throughout the Day 100% 80% 63% 60% 56% 53% 48% 45% 45% 53% 34% 34% 40% 32% 33% 24% 20% 17% 8% 10% 11% 7% 11% 0% Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 7,620
Chart 26: Time of the day accessing internet from office
Change from PY
20% 11% 13% 5% 9% 9% 10% 2% 3% 4% 1% 0% -1% -1% -4% -1% -3% -10% -3% -2% -9%
-20% -20% -30%
Base: 7,620(CY), 6,524(PY)
62 India Online 2007
Chart 34: Duration of PC usage from home
Current Year Light users Medium users Heavy users 100% 74% 80% 67% 66% 62% 59% 61% 60%
40% 22% 20% 22% 23%15% 23%19% 18% 16% 20% 12% 10% 12% 0% Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 7,158
Chart 27: Duration of PC usage from home
Change from PY
10% 8% 7% 6% 5% 4% 2% 1% 2% 0% 0% 0% -1% -1% -1% -3% -4% -3% -5% -5% -6% -7% -10%
Base: 7,158(CY), 6,635(PY)
63 Online Shopping
Chart 35: Duration of internet usage from home
Current Year Light users Medium users Heavy users 60% 43% 42% 42% 40% 40% 34% 34%35% 33% 34% 34% 32% 35% 32% 33% 26% 23% 23% 25% 20%
0% Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 6,648
Chart 28: Duration of internet usage from home
Change from PY
20% 14% 13% 10% 8% 6% 5% 3% 1% 0% 0% 0% -4% -1% -1% -6% -3% -4% -10% -9% -7% -14% -20%
Base: 6,648(CY), 5,918(PY)
64 India Online 2007
Chart 36: Duration of PC usage from office
Current Year Light users Medium users Heavy users 100% 80% 55% 60% 51% 53% 52% 50% 43% 38% 40% 26% 25% 27% 24% 28% 23% 23% 21% 20% 22% 23% 20% 0% Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 7,845
Chart 29: Duration of PC usage from office
Change from PY
10% 7% 7% 5% 3% 2% 2% 3% 0%0% 0% 2% 1% 1% 0% -1% -4% -5% -5% -3% -7% -10% -9%
Base: 7,845(CY), 6,802(PY)
65 Online Shopping
Chart 37: Duration of internet usage from office
Current Year Light users Medium users Heavy users 60% 48% 43% 43% 40% 35% 38% 37% 38% 40% 31% 33% 30% 31% 30% 27% 26% 26% 22% 23% 20%
0% Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 7,430
Chart 30: Duration of internet usage from office
Change from PY
15% 8% 12% 10% 8% 9% 5% 3% 2%0% 4% 0% 0% -1% -5% -3% -2% -4% -4% -6% -10% -10% -6% -9% -15%
Base: 7,430(CY), 6,435(PY)
66 India Online 2007
Chart 38: Time spent by internet users on watching TV
Current Year Light users Medium users Heavy users
60% 45% 45% 47% 44% 43% 41% 42% 43% 43% 43% 40% 38% 38%
19% 14% 20% 13% 13% 13% 14%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 9,684
Chart 31: Time spent by internet users on watching TV
Change from PY
20% 13% 10% 8% 6% 2% 1% 0% 2% 2% 1% 3% 0% -2% -3% -4% -2%-2% -10% -7% -10% -9% -20%
Base: 9,684(CY), 7,918(PY)
67 Online Shopping
Chart 39: Time spent by internet users on reading newspaper
Current Year Light users Medium users Heavy users
60% 46% 46% 47% 47% 44% 42% 42% 43% 41%41% 41% 40% 38%
15% 14% 17% 20% 12% 11% 12%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 9,882
Chart 32: Time spent by internet users on reading newspaper
Change from PY
40% 27% 30% 27% 29% 28% 27% 20% 10% 10% 15% 12% 14% 10% 0% -20% -40% -37% -39% -42% -41% -42% -37% -60%
Base: 9,882(CY), 8,076(PY)
68 India Online 2007
Chart 40: Time spent by internet users on listening to radio
Current Year Light users Medium users Heavy users
100% 74% 74% 73% 80% 73% 69% 74% 60% 40% 17% 20% 20% 18% 19% 18% 20% 13% 9% 8% 6% 7% 8% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 6,587
Chart 33: Time spent by internet users on listening to radio
Change from PY
10% 7% 5% 4% 3% 2% 2% 3% 2% 3% 0% 0% -1% -1% -1% -3% -3% -2% -5% -4% -4% -6% -10%
Base: 6,587(CY), 5,494(PY)
69 Online Shopping
Preferred Net Activities
Table 12: Popularity of various internet activities
All Shopping Website Ebay Rediff Google Yahoo Indiatimes Users
97% 97% 93% 95% 97% 96% Emailing 3% -0.3% 0.5% 4% 0.8% 0.5% 84% 86% 97% 97% 83% 75% Job Search 28% 36% 34% 39% 26% 21% 83% 79% 97% 96% 79% 65% Instant messaging 33% 40% 57% 60% 40% 22% 79% 81% 97% 95% 84% 65% Check news 23% 22% 35% 42% 29% 8% 79% 76% 95% 97% 76% 63% Music 19% 23% 40% 44% 16% 6% 72% 59% 67% 64% 61% 62% Chatting 10% 7% 13% 3% 10% 5% 74% 76% 96% 95% 75% 60% Check Sports 34% 35% 47% 57% 30% 19% 69% 64% 60% 58% 69% 60% E-greetings -0.9% 3% -9.2% 4% -0.9% -4.8% 73% 73% 96% 96% 73% 57% Online games 30% 33% 48% 55% 41% 16% 70% 70% 96% 94% 64% 54% Dating/Friendship 38% 43% 72% 52% 44% 24%
Mobile contents (ring 71% 71% 96% 96% 69% 53% tones / games, etc.)*
56% 56% 46% 53% 62% 52% Search work related info -5.2% 2% -1.4% 10% 3% -4.5% 65% 70% 92% 95% 63% 50% Matrimonial search 48% 53% 76% 75% 44% 32%
Educational / Learning 62% 65% 97% 96% 64% 50% material 0.8% 11% 34% 52% 4% -7.3%
Search for product 57% 54% 48% 40% 63% 50% information 5% 8% 8% 7% 8% 2% 63% 69% 94% 93% 74% 48% Check financial info 39% 50% 81% 77% 47% 27%
70 India Online 2007
Screensavers/wallpapers 53% 50% 44% 55% 49% 48% -2.1% -2.5% -9.2% 6% -1.8% -5.4% 60% 66% 96% 95% 66% 48% Astrology 21% 28% 70% 54% 29% 9% 57% 54% 42% 41% 73% 47% Buy travel products 13% 12% 20% 7% 21% 6%
Social networking / 64% 62% 93% 94% 69% 47% Communities*
53% 42% 40% 46% 45% 42% Share pictures 11% 10% 10% 4% 11% 4% 54% 59% 92% 93% 58% 39% Check real estate info 39% 47% 72% 79% 40% 25% 40% 35% 30% 36% 41% 34% Check hobby related info 26% 23% 15% 21% 24% 20% 43% 40% 28% 32% 55% 34% Net banking 3% 8% 7% 7% 17% -0.6% Check 38% 38% 27% 28% 48% 33% business/Financial news* Buy other than travel 40% 43% 16% 15% 57% 32% products*
Check health & lifestyle 36% 37% 31% 34% 40% 32% info -0.8% -0.1% -18.1% -6.3% 1% -6.0% 41% 31% 34% 35% 38% 31% Movies*
37% 30% 29% 33% 37% 29% Check / read blogs*
38% 29% 30% 34% 35% 29% Check cinema content 8% -0.6% -6.4% 8% 7% -0.7%
Business/professional 35% 32% 29% 31% 39% 29% networking 11% 13% 14% 4% 15% 8%
Check personal travel 35% 31% 25% 28% 46% 28% related info 11% 9% 5% 9% 17% 5%
Look for 31% 28% 24% 31% 27% 26% Seminar/workshops 6% 6% -14.5% 5% -2.4% 2% 34% 29% 23% 26% 46% 25% Online bill payment 7% 7% 11% 12% 20% 2%
Check business travel 26% 24% 19% 23% 33% 20% related info*
22% 22% 18% 24% 20% 19% Adult content 8% 8% 6% 4% 6% 5% 20% 18% 12% 20% 28% 15% Online stock trading -2.4% 2% 1% -1.0% 6% -4.1%
71 Online Shopping
Net telephony 21% 16% 18% 15% 16% 14% 4% 5% 3% 2% 3% 0.7% 19% 13% 14% 18% 14% 13% Comment on blog post*
Local language website 13% 15% 16% 16% 11% 12% usage -38.5% -41.1% -44.6% -50.5% -41.9% -43.0% 10% 6% 8% 5% 8% 7% Have a blog site of own*
Base: 10,662(CY), 8,450(PY)
72 India Online 2007
Chart 41: Professional activities
Current Year Emailing - work related Job Search Instant messaging
97% 97% 87% 86% 97% 96% 89% 100% 88% 84% 85% 83% 85% 84%83% 79% 79% 75% 80% 65% 60% ` 40% 20% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 34: Professional activities
Change from PY 80% 57% 60% 60% 40% 40% 33% 40% 36% 34% 39% 21% 28% 26% 20% 22%
0% -3% -3% -2% -3% -4% -6% -20%
Base: 10,888(CY), 8,468(PY)
73 Online Shopping
Chart 42: Personal activities
Current Year Dating/Friendship Matrimonial search Check hobby related info
100% 96% 92% 94% 95% 80% 70% 65%70% 70% 64%63% 54%50% 60% 40% 36% 41% 35% 34% 40% 30% 20% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 35: Personal activities
Change from PY 75% 80% 72%76% 53% 60% 48% 52% 44% 38% 43% 44% 32% 40% 26% 23% 21% 24% 24% 20% 20% 15% 0%
Base: 10,888(CY), 8,469(PY)
74 India Online 2007
Chart 43: Downloading activities
Online games Mobile contents (ring tones/games) Movies
Current Year 96% 96%96% 96% 100% 73% 73% 73% 71% 69% 80% 71% 57% 53% 60% 41% 38% 40% 31% 34% 35% 31% 20% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 36: Downloading activities
80% Change from PY 70% 59% 60% 41% 55% 31% 31% 48% 41% 33%37% 34% 35% 38% 40% 30%34% 34% 18% 20% 16% 0%
Base: 10,888(CY), 8,468(PY)
75 Online Shopping
Chart 44: E-commerce related activities
Current Year E-greetings Buy non-travel products Check financial info
100% 94% 94% 70% 76% 80% 72% 65% 70% 60% 61% 66% 58% 58% 60% 44% 49% 42% 33% 40% 16% 15% 20% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,707
Chart 37: E-commerce related activities
Change from PY
100% 82% 78% 80% 51% 58% 60% 41% 42% 44% 49% 33% 40% 15% 28% 16% 20% 2% 5% 4% 0% 0% -20% -9% -4%
Base: 10,707(CY), 8,462(PY)
76 India Online 2007
Chart 45: Online shopping
Current Year Buyers Non-Buyers
100% 77% 80% 62% 61% 59% 64% 57% 60% 41% 36% 44% 40% 38% 39% 23% 20% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
77 Online Shopping
Chart 46: Blogging activities
Current Year Check / read blogs Comment on blog post Have a blog site of own None of the above 80% 66% 68% 67% 59% 63% 62% 60%
37% 40% 37% 30% 29% 33% 29% 19% 18% 13% 14% 14% 13% 20% 10% 6% 8% 5% 8% 7% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
78 India Online 2007
Chart 47: Member of an online community
Current Year Not a member of any online community Member of an online community 56% 59% 57% 56% 60% 52% 50% 48% 50% 44% 41% 43% 44% 40%
20%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
79 Online Shopping
Table 13: Membership by type of online community
Type Of Community Ebay Rediff Google Yahoo Indiatimes All Shopping Users Alumni & Schools 12% 6% 6% 3% 14% 8% Computers & Internet 8% 7% 7% 4% 4% 6% Romance & 6% 5% 4% 6% 5% 5% Relationships
Business / Professional 3% 4% 4% 2% 5% 4% community
Music 4% 3% 3% 4% 3% 3% Schools & Education 3% 2% 6% 3% 1% 3% Games 3% 2% 2% 4% 2% 3% Individuals 2% 2% 3% 1% 3% 2% Arts & Entertainment 2% 2% 3% 2% 2% 2% Company 2% 2% 1% 2% 1% 2% Cultures & Community 1% 2% 4% 2% 2% 2% Travel 1% 1% 0.9% 0.7% 2% 0.9% Religion & Beliefs 1% 0.9% 0.7% 2% 0.5% 0.8% Health, Wellness & 1% 0.5% 1% 0.6% 0.3% 0.7% Fitness
Science & History 1% 0.6% 0.8% 3% 0.6% 0.7% Automotive 1% 0.5% 0.2% 0.5% 0.8% 0.6% Family & Home 0.3% 0.5% 0.8% 2% 0.5% 0.5% Fashion & Beauty 0.7% 0.3% 1% 0.4% 0.6% 0.5% Countries & Regional 0.6% 0.5% 0.4% 0.5% 0.6% 0.4% Hobbies & Crafts 0.3% 0.2% 0.4% 0.3% 0.2% 0.4% Recreation & Sports 0.6% 0.3% 0.0% 0.1% 0.2% 0.3%
Cities & 0.1% 0.2% 0.0% 0.5% 0.8% 0.2% Neighborhoods
Gay, Lesbian & Bi 0.2% 0.4% 0.0% 0.5% 0.3% 0.2% Government & Politics 0.1% 0.2% 0.0% 0.3% 0.0% 0.2% Pets & Animals 0.1% 0.3% 0.5% 0.4% 0.5% 0.2% Food, Drink & Wine 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Base: 10,888
80 India Online 2007
Most Used Websites For
Table 14: Most used local language websites (other than English)
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users Tamil 27% 13% 12% 11% 30% 19% Hindi 15% 19% 16% 21% 26% 19% Malayalam 16% 17% 17% 9% 11% 16% Telugu 13% 18% 17% 4% 1% 13% Marathi 12% 12% 9% 8% 17% 11% Kannada 5% 5% 18% 17% 1% 7% Bengali 6% 4% 4% 11% 9% 6% Gujarati 3% 3% 0.0% 13% 0.0% 3% Oriya 0.0% 2% 0.0% 0.0% 2% 1% Konkani 0.0% 2% 0.0% 0.0% 0.0% 0.9% Base: 1,134
81 Online Shopping
Preferred Net Activities
Table 15: Online activities desired in other languages
Activity Ebay Rediff Google Yahoo Indiatimes All Shopping Users Email 61% 64% 71% 70% 61% 62% Chatting 50% 46% 57% 52% 42% 47% Entertainment 50% 48% 49% 48% 48% 46% Search information 36% 37% 35% 36% 37% 34% Online news 38% 36% 38% 36% 38% 32%
Online learning / 34% 34% 40% 37% 34% 32% education Astrology 25% 28% 28% 25% 30% 24% Online shopping 29% 28% 21% 17% 33% 20% Travel related 20% 21% 19% 19% 27% 18% Matrimony 16% 17% 17% 17% 17% 15% Blog 19% 14% 13% 10% 22% 13% Not Interested 20% 20% 14% 14% 19% 20% Base: 10,888
82 India Online 2007
Problems Faced While Surfing the Internet
Chart 48: Problems faced while surfing the internet
Current Year Slow website opening Spam / junk mails Virus / spyware
80% 59% 61% 65% 62% 62% 60% 57% 56% 62% 58% 60% 60% 52% 49% 52% 52%51% 44% 39% 40%
20%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
83 Online Shopping
Websites
Table 16: Top of mind unaided recall - all websites
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 37% 23% 54% 16% 35% 30% Google 7% 2% 24% 7% 14% 6% 27% 26% 21% 61% 26% 28% Yahoo -7.3% -2.6% -4.0% 1% -6.2% -6.4% 7% 24% 5% 5% 9% 11% Rediff -3.1% -5.0% -8.4% 2% 3% -4.5% 6% 4% 2% 4% 2% 5% Orkut*
3% 4% 3% 0.7% 4% 3% Gmail*
2% 1% 0.2% 0.6% 3% 2% Hotmail -1.5% -3.9% -1.4% -4.3% -1.5% -2.5% 0.9% 1% 0.4% 0.9% 6% 1% Indiatimes -4.4% -1.4% -0.4% 0.1% -15.9% -4.9% 0.8% 0.4% 0.3% 0.4% 1% 0.6% MSN -3.0% -1.5% -0.4% -3.3% -0.9% -2.3% 0.5% 1% 0.0% 0.3% 1% 0.6% Contest2win*
0.3% 0.1% 0.1% 0.0% 1% 0.5% Moneycontrol -0.4% -1.6% -1.3% -0.6% 0.5% -0.5% Base: 10,662(CY), 8,450(PY)
84 India Online 2007
Table 17: Most used website - all websites
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users Google 36% 23% 59% 13% 35% 31% Yahoo 23% 22% 20% 63% 19% 26% Rediff 7% 26% 5% 5% 9% 11% Orkut 10% 5% 5% 5% 3% 8% Gmail 3% 5% 6% 1% 6% 4% Hotmail 2% 1% 0.3% 0.6% 4% 1% Indiatimes 0.6% 0.8% 0.3% 0.4% 9% 1% Wikipedia 0.3% 0.4% 0.0% 0.4% 0.4% 0.6% Ebay 2% 0.0% 0.0% 0.0% 0.0% 0.5% Moneycontrol 1% 0.5% 0.1% 0.0% 2% 0.5% Base: 10,782
85 Online Shopping
Most Used Websites For
Table 18: Preferred websites - emailing
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 57% 36% 54% 75% 40% 52% Yahoo 15% 16% 13% 7% 9% 16% 24% 21% 29% 8% 26% 21% Gmail 6% 8% 1% 3% 13% 7% 10% 37% 14% 7% 15% 18% Rediff -6.7% -6.5% -1.9% -6.6% 5% -6.1% 7% 4% 3% 2% 12% 6% Hotmail -4.4% -3.6% -1.5% -3.0% 2% -3.3% 1% 0.8% 0.1% 0.7% 6% 1% Indiatimes -6.6% -9.3% -6.6% -2.5% -22.7% -9.4% 0.2% 0.7% 0.4% 2% 0.4% 0.9% Sify -2.3% -3.6% -0.6% -0.7% -4.5% -3.2% 0.1% 0.5% 0.1% 4% 0.5% 0.6% Sancharnet/ BSNL*
0.5% 0.2% 0.5% 0.2% 1% 0.6% VSNL -0.6% -1.2% 0.3% -0.3% -0.4% -0.5% 0.1% 0.0% 0.1% 0.4% 0.0% 0.2% Lycos*
0.0% 0.0% 0.1% 0.0% 0.0% 0.1% AOL*
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 0.0% 0.0% -2.2% 0.0% -2.6% 0.0% Base: 10,888(CY), 8,469(PY)
86 India Online 2007
Email Usage
Chart 49: Multiple user shares of email websites
Current Year Gmail Rediff Yahoo
100% 94% 88% 94% 87% 92% 86% 90% 73% 68% 71% 80% 62% 63% 57% 55% 60% 56% 44% 58% 42% 40% 20% 0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 38: Multiple user shares of email websites
Change from PY
40% 35% 30% 27% 27% 24% 23% 21% 20% 16% 10% 5% 2% 3% 8% 4% 3% 2% 1% 1% 0% 2% -3% -10%
Base: 10,888(CY), 8,469(PY)
87 Online Shopping
Chart 50: Number of email accounts and average per capita email ids
Current Year 2 email ids 3 email ids 4 email ids
40% 29% 28% 30% 31% 28% 26% 25% 26% 23% 23% 21% 22% 22% 19% 18% 18% 18% 20% 13%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 39: Number of email accounts and average per capita email ids
Change from PY
10% 7% 6% 8% 6% 5% 5% 5% 3% 3% 2% 1% 2% 1% 3% 0% -1% -2% -5% -4% -4%
-10% -8%
Base: 10,888(CY), 8,469(PY)
88 India Online 2007
Most Used Websites For
Table 19: Info search (English)
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users Google 77% 73% 92% 39% 87% 77% Yahoo 9% 7% 5% 57% 4% 9% English 3% 1% 0.0% 1% 0.5% 3% Rediff 0.7% 11% 0.5% 0.5% 0.5% 2% Wikipedia 2% 0.8% 0.4% 0.6% 0.7% 1% Dictionary 1% 1% 0.7% 0.0% 0.6% 1% MSN 0.9% 0.5% 0.4% 0.5% 0.3% 0.8% Indiatimes 0.1% 0.4% 0.3% 0.0% 6% 0.5% BBC 0.7% 0.1% 0.1% 0.0% 0.0% 0.5% Timesofindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.3% Base: 6,456
89 Online Shopping
Table 20: Info search (local language)
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users Google 73% 73% 97% 81% 71% 75% Guruji 1% 2% 0.0% 0.0% 2% 2% Manoramaonline 2% 2% 1% 7% 4% 2% Kerala 2% 1% 0.0% 0.0% 1% 2% Eenadu 3% 1% 0.0% 0.0% 0.0% 1% Khoj 2% 0.7% 0.1% 0.2% 0.2% 1% Webduniya 2% 2% 0.0% 0.9% 0.6% 1% Webulagam 1% 0.2% 0.0% 2% 0.0% 0.7% Jagran 0.0% 1% 0.1% 0.0% 1% 0.5% Chennaionline 0.6% 0.1% 0.0% 1% 0.0% 0.4% Base: 3,153
90 India Online 2007
Table 21: Job search
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 39% 43% 18% 23% 49% 37% Naukri -13.7% -2.1% -41.9% -11.3% -3.7% -13.0% 30% 25% 24% 25% 20% 27% Monster 10% 7% 8% 6% 2% 9% 15% 13% 9% 6% 13% 14% Timesjobs 8% 4% 6% -7.6% 9% 7% 3% 2% 34% 4% 5% 5% Google 0.9% -0.2% 29% -0.1% 0.6% 2% 2% 2% 2% 27% 0.3% 3% Yahoo -0.4% -3.3% 1% 23% -1.0% -0.3% 0.6% 6% 0.4% 3% 0.3% 2% Rediff -1.7% 2% -7.0% -0.4% -1.4% -1.3% 1% 2% 2% 1% 5% 2% Indiatimes -0.3% 0.2% 1% -0.3% 3% 0.1% 2% 2% 0.6% 0.0% 0.8% 1% Jobsahead -2.5% -5.1% -3.2% -9.6% -2.2% -4.0% 1% 0.3% 1% 2% 0.5% 1% Freshersworld -0.1% -2.6% -0.8% 0.9% -0.2% -0.4% 0.6% 0.5% 2% 2% 0.2% 1% Jobs -0.5% 0.1% 2% 0.8% 0.0% 0.4% Base: 8,130(CY), 6,295(PY)
91 Online Shopping
Table 22: Booking travel tickets
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 21% 20% 3% 0.9% 26% 18% Makemytrip 13% 12% -4.1% -6.5% 9% 9% 23% 12% 2% 13% 21% 17% Yatra*
15% 15% 4% 4% 11% 16% IRCTC -29.2% -24.0% -36.0% -32.2% -24.2% -25.0% 5% 6% 77% 3% 2% 10% Google -0.1% 0.1% 49% -3.4% -2.6% 4% 4% 4% 2% 65% 1% 8% Yahoo -2.8% -9.1% -2.1% 49% -5.0% -1.6% 2% 19% 0.4% 1% 2% 5% Rediff -3.9% 12% -4.0% -4.4% -4.5% -1.3% 2% 3% 0.1% 3% 18% 3% Indiatimes -2.3% -0.2% -3.7% -1.0% 13% -1.4% 4% 2% 0.6% 2% 4% 3% Travelguru 3% 1% 0.6% 2% 3% 2% 2% 2% 5% 0.1% 1% 2% Travel 0.4% 0.4% 5% -1.8% -0.8% 1% 3% 2% 0.8% 0.3% 2% 2% Cleartrip*
Base: 5,855(CY), 4,128(PY)
92 India Online 2007
Table 23: Online shopping (other than travel tickets)
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 100% 0.0% 0.0% 0.0% 0.0% 34% Ebay 0.0% 0.0% 0.0% 0.0% 0.0% -11.5% 0.0% 100% 0.0% 0.0% 0.0% 25% Rediff 0.0% 0.0% 0.0% 0.0% 0.0% 9% 0.0% 0.0% 100% 0.0% 0.0% 8% Google 0.0% 0.0% 0.0% 0.0% 0.0% 2% 0.0% 0.0% 0.0% 100% 0.0% 7% Yahoo 0.0% 0.0% 0.0% 0.0% 0.0% -2.7% 0.0% 0.0% 0.0% 0.0% 100% 7% Indiatimes 0.0% 0.0% 0.0% 0.0% 0.0% -5.1% 0.0% 0.0% 0.0% 0.0% 0.0% 6% Futurebazaar 0.0% 0.0% 0.0% 0.0% 0.0% 4% 0.0% 0.0% 0.0% 0.0% 0.0% 2% Sify 0.0% 0.0% 0.0% 0.0% 0.0% -0.3% 0.0% 0.0% 0.0% 0.0% 0.0% 2% Shopping 0.0% 0.0% 0.0% 0.0% 0.0% -0.3% 0.0% 0.0% 0.0% 0.0% 0.0% 1% Indiaplaza 0.0% 0.0% 0.0% 0.0% 0.0% -0.5% 0.0% 0.0% 0.0% 0.0% 0.0% 1% Onlineshopping 0.0% 0.0% 0.0% 0.0% 0.0% 0.6% Base: 7,261(CY), 8,469(PY)
93 Online Shopping
Table 24: Online news
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 12% 8% 10% 63% 3% 13% Yahoo 3% 3% 5% 15% 1% 4% 13% 14% 3% 2% 21% 13% NDTV -0.8% 1% -1.9% -6.4% 4% -0.1% 6% 22% 6% 9% 11% 10% Rediff -3.3% -3.7% 4% 5% 5% -3.0% 6% 4% 64% 3% 4% 8% Google 2% -1.0% -0.6% -3.0% 0.5% 2% 10% 7% 1% 4% 18% 8% Indiatimes -10.6% -5.1% -1.0% -1.9% -18.5% -9.7% 4% 4% 2% 1% 5% 5% Aajtak -1.0% 2% 1% -1.5% 4% 1% 6% 4% 2% 2% 2% 5% BBC 3% 0.6% 1% 0.8% 0.3% 2% 3% 2% 1% 1% 9% 4% Timesofindia -1.1% -1.5% -1.8% 0.4% 0.9% -0.7% 5% 3% 0.2% 1% 4% 4% CNN 4% 2% 0.0% -0.5% 3% 2% 4% 2% 1% 0.4% 7% 3% Ibnlive 3% 0.7% 1% 0.4% 5% 2% Base: 6,862(CY), 7,359(PY)
94 India Online 2007
Table 25: Financial news & info (rates, quotes, etc.)
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 16% 12% 5% 3% 20% 14% Moneycontrol/CNBC 1% 0.2% 2% -0.7% 12% 3% 6% 6% 84% 7% 4% 12% Google -7.8% 0.2% -1.2% 2% 0.8% -0.1% 12% 9% 1% 71% 3% 11% Yahoo 5% 4% -0.8% 2% -0.6% -2.3% 10% 6% 0.2% 1% 4% 7% ICICI Direct/ICICI Bank -2.9% -2.2% -2.2% -2.5% -6.4% -3.0% 4% 21% 1% 2% 3% 6% Rediff 1% -5.5% -0.4% -1.5% 0.7% -3.0% 6% 5% 0.1% 2% 8% 5% Sharekhan -0.6% -1.5% -0.1% 1% 3% -0.2% 4% 4% 1% 3% 18% 4% Indiatimes -0.4% 2% 0.5% 2% -8.2% -1.6% 4% 4% 1% 0.3% 7% 4% NDTV/NDTVprofit*
4% 4% 0.0% 0.2% 9% 3% Economictimes 2% 1% -0.2% 0.0% 4% 0.8% 2% 0.7% 0.0% 0.6% 0.8% 2% Stockmarket*
Base: 5,088(CY), 5,403(PY)
95 Online Shopping
Table 26: Online share trading
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users ICICI Direct 40% 34% 13% 22% 32% 37% Sherkhan 25% 30% 22% 16% 22% 22% Indiabulls 5% 6% 24% 0.6% 12% 7% Religare 2% 0.4% 11% 3% 5% 4% Kotaksecurities 3% 4% 0.0% 0.0% 8% 4% BSE 2% 6% 0.0% 0.0% 0.0% 3% 5Paisa 3% 4% 0.0% 21% 3% 3% Geojit 3% 4% 0.0% 0.0% 5% 3% hdfcsec 2% 3% 0.0% 2% 2% 2% NSE 1% 3% 3% 7% 2% 2% Base: 1,364
96 India Online 2007
Table 27: Real estate info
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users Google 11% 9% 81% 7% 7% 16% Magicbricks 16% 12% 2% 2% 23% 15% Yahoo 13% 11% 2% 69% 4% 12% 99acres 13% 11% 2% 2% 17% 11% Realestates 14% 7% 1% 3% 6% 10% Rediff 3% 25% 0.6% 3% 2% 7% Indiaproperty 5% 6% 0.4% 2% 4% 6% Property 4% 3% 4% 0.4% 5% 3% Indiatimes 1% 3% 0.1% 1% 18% 3% Sulekha 0.9% 1% 0.3% 0.1% 1% 1% Base: 4,191
97 Online Shopping
Table 28: Matrimonial search
Website Ebay Rediff Google Yahoo Indiatimes All Shoppers
35% 32% 12% 12% 30% 30% Bharatmatrimony -7.0% -2.5% -22.3% -1.7% -12.6% 30% 33% 29% 11% 18% 41% 29% Shaadi 0.2% -6.9% -18.3% -37.6% 24% -4.4% 5% 7% 5% 3% 3% 5% Jeevansaathi -6.7% -4.1% -2.1% -5.8% -29.1% 4% 2% 0.7% 58% 1% 2% 5% Google 1% 0.2% 56% 1% 1% 4% 6% 3% 5% 3% 2% 5% Matrimony*
5% 2% 2% 42% 1% 4% Yahoo 3% -3.0% -1.5% 34% 0.4% 1% 0.8% 13% 0.8% 2% 1% 3% Rediff -1.9% 7% -5.0% -1.4% 0.6% -0.2% 3% 2% 0.5% 1% 6% 3% Simplymarry*
2% 2% 3% 3% 0.6% 3% Tamilmatrimony*
2% 1% 1% 4% 1% 1% Matrimonial -0.5% -0.5% -12.2% 4% -1.9% -1.3% Base: 5,344(CY), 4,029(PY)
98 India Online 2007
Table 29: Dating/friendship search
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 45% 27% 15% 13% 27% 37% Orkut 40% 25% 14% 11% 22% 33% 22% 21% 11% 71% 23% 22% Yahoo -8.2% -13.7% -24.4% 33% -8.4% -10.8% 3% 4% 66% 0.9% 6% 7% Google 0.3% 0.9% 32% -4.7% 4% 3% 3% 23% 2% 3% 5% 7% Rediff -9.5% 11% -6.4% -8.0% -1.5% -4.6% 3% 3% 1% 2% 7% 3% Fropper -4.7% -0.8% -2.2% -1.5% 2% -2.7% 2% 2% 0.0% 0.0% 15% 2% Indiatimes -5.7% -4.8% -2.3% -12.2% 10% -4.9% 3% 2% 0.7% 0.9% 2% 2% Date -0.7% 0.0% 0.4% 0.9% -0.2% -0.5% 3% 1% 0.3% 0.0% 6% 2% Hi5 -0.6% -2.9% -3.2% -2.2% 2% -1.9% 2% 2% 0.3% 0.0% 0.2% 2% Adultfriendfinder -1.7% 0.9% -0.1% -1.9% -0.2% -0.5% 2% 2% 0.3% 0.6% 1% 2% Friendfinder -1.3% -2.9% -0.8% -1.1% -2.1% -2.0% Base: 5,673(CY), 3,590(PY)
99 Online Shopping
Table 30: Social networking/communities
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users Orkut 66% 59% 94% 24% 65% 65% Yahoo 14% 17% 2% 71% 10% 15% MSN 0.7% 2% 0.5% 0.6% 3% 1% Friends 0.3% 0.3% 0.0% 0.0% 0.0% 1% Myspace 2% 0.4% 0.0% 0.0% 0.9% 0.7% Hi5 0.5% 1% 0.4% 0.0% 4% 0.7% Communities 1% 0.3% 0.0% 0.0% 0.0% 0.7% Tagged 0.8% 0.4% 0.0% 0.5% 0.3% 0.4% Linkedin 0.3% 0.7% 0.0% 0.0% 0.8% 0.4% Bharatstudent 0.7% 0.5% 0.0% 0.0% 0.0% 0.4% Base: 4,300
100 India Online 2007
Table 31: Online gaming
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 18% 18% 10% 6% 19% 18% Zapak*
19% 18% 4% 66% 11% 18% Yahoo -7.7% -11.4% -0.9% -8.0% -9.3% -12.6% 4% 3% 66% 4% 7% 8% Google -7.5% -3.0% -13.7% -2.1% 3% -3.3% 8% 5% 4% 6% 4% 7% Games -1.4% -2.4% 4% 1% -0.4% -1.4% 5% 3% 3% 2% 5% 4% Miniclip 2% 0.5% 0.7% 2% 4% 2% 1% 12% 0.7% 3% 1% 4% Rediff -0.3% -12.4% 0.1% 0.5% -0.5% -4.4% 3% 5% 0.0% 0.1% 4% 3% Indiagames*
5% 3% 0.0% 0.0% 6% 3% Contest2Win 4% 2% 0.0% 0.0% 4% 2% 2% 2% 0.1% 1% 10% 2% Indiatimes -3.1% -1.5% -0.3% -0.8% -19.8% -5.1% 0.7% 2% 0.4% 0.7% 0.8% 2% MSN -0.4% -0.3% 0.1% 0.3% -0.9% 0.1% Base: 5,938(CY), 5,192(PY)
101 Online Shopping
Table 32: Download mobile content
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 13% 10% 7% 59% 10% 13% Yahoo -7.2% -4.6% 3% -7.6% -5.5% -8.8% 9% 31% 4% 6% 6% 13% Rediff -8.7% -13.3% -3.1% -3.8% -2.0% -9.7% 5% 4% 66% 5% 7% 10% Google -9.1% -3.6% -13.6% 2% 4% -2.4% 9% 11% 2% 5% 9% 9% Nokia 5% 8% 1% 3% 8% 5% 7% 7% 5% 1% 29% 7% Indiatimes -6.4% -2.5% 1% -3.5% -18.2% -7.5% 6% 3% 1% 1% 3% 4% Mobile9 5% 3% 1% 1% 2% 4% 4% 3% 2% 1% 3% 3% Hutch 3% 2% 2% 0.6% 2% 3% 3% 2% 4% 2% 0.1% 3% Ringtones 2% 0.1% 4% -1.9% -0.5% 0.5% 3% 3% 0.2% 0.6% 3% 3% Funmaza 0.8% 2% -0.2% 0.2% 1% 2% 3% 4% 0.7% 2% 3% 3% Airtel -1.4% 3% 0.7% 1% 2% 0.4% Base: 5,639(CY), 5,130(PY)
102 India Online 2007
Table 33: Download music
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 23% 24% 9% 11% 26% 23% Raaga 8% 6% -1.0% 3% 15% 8% 10% 9% 4% 53% 6% 9% Yahoo -0.8% 0.0% -2.3% -7.8% -2.2% -5.0% 2% 3% 56% 6% 4% 6% Google -8.1% 0.2% -11.4% 3% 1% -2.2% 5% 4% 3% 2% 6% 5% Cooltoad -3.7% 0.0% -1.5% 2% -0.6% -0.4% 5% 5% 2% 0.1% 4% 5% Musicindiaonline -2.0% 0.6% 2% -0.1% 0.1% -0.6% 5% 2% 2% 2% 4% 4% Music 3% 0.4% 0.8% -2.1% 2% 0.9% 3% 3% 1% 3% 3% 3% Mp3 -2.1% -1.0% 1% 3% 1% -0.5% 1% 12% 2% 2% 1% 3% Rediff -1.2% -9.9% -0.5% -0.9% -0.7% -5.2% 4% 1% 0.2% 1% 0.2% 2% Tamilsongs 3% 0.6% 0.2% 0.7% 0.2% 2% 2% 1% 0.5% 0.9% 2% 2% Youtube*
Base: 6,521(CY), 5,702(PY)
103 Online Shopping
Table 34: Sports content
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 38% 27% 13% 15% 32% 28% Espnstarsports 38% 27% 13% 15% 32% 28% 14% 11% 7% 4% 17% 14% Cricinfo 6% 2% 5% 3% 10% 7% 10% 9% 7% 60% 6% 12% Yahoo 0.5% 1% 3% 3% 0.7% -1.4% 5% 22% 0.4% 4% 7% 9% Rediff -4.3% -5.7% -6.7% 0.1% 3% -4.5% 4% 3% 59% 3% 3% 7% Google -5.6% -0.7% 0.3% 0.8% 2% -0.8% 5% 2% 3% 2% 1% 4% Sports 2% 0.4% -0.1% 2% 0.8% 1% 2% 4% 1% 0.9% 11% 3% Indiatimes -2.4% 1% -0.2% -1.4% -20.8% -3.7% 2% 2% 1% 0.2% 5% 2% NDTV -1.6% -0.8% -2.0% -0.3% 0.7% -0.7% 1% 4% 0.6% 1% 3% 2% Cricketnext -4.2% 3% -0.3% -2.8% 0.9% -1.1% 2% 2% 0.7% 1% 2% 2% Sify -0.7% -0.9% 0.2% 0.8% -8.7% -1.3% Base: 6,175(CY), 5,886(PY)
104 India Online 2007
Table 35: Cinema content
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 10% 8% 5% 57% 5% 10% Yahoo -0.7% -0.2% 0.9% -6.6% -1.8% -3.8% 4% 4% 67% 3% 4% 8% Google -7.1% 3% -5.8% 0.2% 3% -0.3% 5% 4% 2% 1% 6% 6% Bollywood -1.9% -2.7% 2% -3.1% 5% 0.5% 6% 5% 4% 2% 14% 6% PVR Cinemas 0.1% 1% 3% 0.2% 6% 0.7% 3% 16% 0.9% 2% 7% 5% Rediff -1.2% -11.4% -1.8% -0.9% 5% -5.3% 5% 6% 0.2% 2% 5% 5% Indiafm -0.3% 0.9% -0.7% 2% -0.7% -0.2% 6% 3% 1% 1% 0.4% 4% Cinema 0.4% 0.6% -4.2% 0.4% -1.3% -0.6% 4% 4% 0.0% 2% 17% 3% Indiatimes -0.6% 1% -0.8% 0.5% -21.8% -4.2% 4% 2% 0.5% 3% 2% 3% Movies 1% 0.9% -1.1% 3% 0.9% 2% 4% 3% 0.3% 2% 2% 3% Santabanta 0.7% 2% 0.3% 0.7% -0.6% 0.0% Base: 5,536(CY), 5,053(PY)
105 Online Shopping
Table 36: Most used local language websites (other than English)
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users Google 10% 3% 56% 5% 10% 10% Yahoo 4% 5% 6% 49% 0.0% 8% Eeandu 14% 9% 6% 2% 0.0% 7% Malayalamanorama 8% 10% 0.2% 9% 8% 7% Thinamalar 7% 1% 6% 0.4% 3% 6% Webduniya 7% 3% 0.1% 2% 0.3% 4% Webulagam 6% 0.6% 5% 9% 0.8% 4% Marathiworld 5% 5% 2% 0.8% 11% 3% Keralakaumudi 2% 1% 11% 0.0% 0.0% 3% Esakal 2% 3% 0.3% 0.0% 5% 3% Base: 1,134
106 India Online 2007
Table 37: Preferred blog sites
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users Google 19% 12% 66% 19% 17% 22% Yahoo 14% 20% 11% 49% 4% 16% Blogger 13% 13% 2% 8% 14% 12% Blogspot 11% 9% 2% 4% 29% 12% Ibibo 11% 8% 1% 8% 11% 11% Rediff 5% 27% 11% 3% 8% 11% Hi5 4% 0.4% 1% 0.4% 1% 2% Youtube 0.4% 0.4% 0.3% 2% 0.0% 2% Debonairblog 2% 1% 2% 0.0% 0.0% 2% Indiatimes 1% 3% 2% 0.9% 8% 2% Base: 1,539
107 Online Shopping
Most Used Offline Media Brands
Table 38: Favorite TV channels
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 9% 13% 7% 18% 15% 13% Star Plus 3% 5% 2% 10% -4.3% 3% 9% 7% 7% 7% 7% 8% Discovery 1% 2% 3% -0.1% 3% 1% 5% 7% 3% 2% 4% 5% NDTV 2% 1% 2% -2.1% -2.1% 0.3% 4% 4% 3% 1% 5% 5% Aajtak 0.0% -2.4% -2.7% -1.1% 0.9% -0.2% 5% 4% 4% 4% 2% 5% Sun TV 0.0% 0.7% 0.0% -1.4% -1.9% 0.8% 6% 5% 6% 3% 6% 4% HBO 0.2% 1% 1% -0.3% 4% 0.1% 4% 3% 2% 6% 2% 4% Sony -1.3% -0.6% -1.7% 0.9% -4.9% -0.9% 4% 4% 2% 4% 4% 4% Star Movies 2% 0.9% -1.8% 3% 0.5% 0.8% 3% 4% 3% 4% 5% 3% Zee TV -0.6% 0.3% -1.8% 2% 1% -0.2% 4% 2% 6% 4% 1% 3% M TV 3% -0.1% -10.2% -0.2% -1.3% 0.6% Base: 10,247(CY), 7,674(PY)
108 India Online 2007
Table 39: Favorite newspapers
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 36% 35% 36% 26% 59% 35% The Times of India 0.1% -2.6% 7% 4% 5% -1.7% 20% 16% 24% 16% 7% 19% The Hindu 2% 5% 11% -5.2% 0.6% 4%
The Hindustan 6% 6% 5% 7% 5% 6% Times -1.4% -1.5% -13.6% 1% -8.7% -2.2% 3% 5% 4% 5% 0.8% 3% Deccan Chronicle*
3% 5% 1% 3% 2% 3% Indian Express -0.5% 2% -3.7% -0.7% 0.4% -0.4% 3% 3% 1% 3% 0.8% 2% The Telegraph 0.8% 0.6% -0.5% 1% -1.0% 0.2% 2% 3% 4% 6% 2% 2% Eenadu 0.5% 0.1% 3% 2% 2% 0.2%
The Economic 2% 1% 2% 2% 3% 2% Times 0.7% -0.3% 2% 0.4% -2.2% 0.4% 2% 2% 1% 2% 2% 2% Dainik Bhaskar 0.9% 0.4% -0.8% 2% 2% 0.9%
Malyalam 2% 1% 2% 3% 2% 2% Manorama 0.8% -1.4% 0.0% -2.3% 0.4% -0.1% Base: 10,359(CY), 7,310(PY)
109 Online Shopping
Table 40: Favorite magazines
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 20% 30% 20% 21% 29% 24% India Today -5.2% 0.2% -10.6% -6.5% -12.0% -4.9%
Reader's 7% 7% 5% 4% 5% 7% Digest -0.5% -2.9% -2.1% 0.3% 1% -0.7% 7% 4% 8% 9% 5% 6% The Week 2% -1.2% 5% 7% 2% 1% 3% 4% 5% 6% 6% 4% Femina -4.3% -0.4% 2% 0.3% 2% -1.2% 4% 5% 3% 2% 5% 4% Outlook -3.0% -1.1% 0.9% -2.4% -1.0% -1.9% 5% 5% 8% 6% 2% 4% Sports Star 3% 2% 3% 3% 1% 1% 6% 3% 2% 2% 2% 4% Digit 2% 0.2% 0.2% 0.2% -0.8% 0.4% 2% 3% 2% 4% 2% 3% Film Fare 1% -0.2% 0.2% 0.5% -2.1% 0.6%
Business 3% 2% 2% 2% 3% 3% World 1% -0.3% 2% 0.6% 0.9% 0.9% 2% 1% 1% 2% 3% 2% Women's Era 1% 0.7% -1.3% 0.0% 2% 1% Base: 8,625(CY), 6,660(PY)
110 India Online 2007
Table 41: Favorite radio channels
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users 38% 38% 25% 33% 39% 38% Radio Mirchi 3% 13% 4% 12% 6% 9% 12% 13% 20% 16% 7% 12% Red FM 4% 5% 10% 11% -0.2% 5% 12% 10% 16% 8% 9% 11% AIR -1.0% -2.9% 8% -4.2% -6.6% -1.7% 11% 12% 11% 13% 14% 11% Radio City -0.3% -0.3% 3% 2% -4.7% -1.5% 6% 5% 10% 9% 3% 6% Suryan FM 2% 3% 6% 7% 3% 3% 7% 6% 1% 4% 5% 5% Big FM*
AIR FM 5% 4% 8% 8% 4% 5% GOLD - - -36.1% -33.3% -14.8% -22.8%
AIR FM 4% 3% 4% 3% 3% 4% RAINBOW 2% 2% 4% -1.0% 3% 2% 2% 3% 2% 0.1% 8% 3% Fever FM*
2% 2% 0.1% 0.1% 3% 2% World Space 1% 1% 0.1% -0.2% 2% 0.5% Base: 6,786(CY), 6,398(PY)
111 Online Shopping
Response to Online Marketing Stimuli
Chart 51: Response to online marketing stimulus
Current Year Clicked a sponsored search ad Clicked a banner ad Participated in an online contest 80% 65% 58%57% 56% 60% 48% 47% 48% 43% 45% 49% 47%43% 39% 34% 39% 38% 40% 29% 37%
20%
0%
Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Base: 10,888
Chart 40: Response to online marketing stimulus
Change from PY 18% 20% 16% 12% 11% 12% 6% 5% 10% 6% 1% 0% -2% -6% -10% -5% -3% -9% -9% -12% -20% -15% -18%
Base: 10,888(CY), 7,803(PY)
112 India Online 2007
Offline Brands Recalled
Table 42: Tom recall for brands
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sony 11% 10% 4% 8% 10% 8%
4% 3% -1.3% 4% 3% 2%
Nokia 10% 8% 7% 7% 8% 8%
3% 0.6% -1.9% 3% 4% 2%
Tata 6% 5% 4% 4% 6% 5%
0.3% -2.0% 0.2% -7.6% -3.2% -2.0%
LG 3% 4% 5% 6% 6% 4%
-1.0% 1% 2% 3% 3% 0.3%
Colgate 3% 2% 1% 0.9% 3% 3%
-0.1% -0.7% 0.2% -0.3% -0.3% 0.4%
Nike 3% 3% 3% 2% 3% 3%
-0.2% 0.3% -9.7% 2% 0.3% 0.0%
Reliance 3% 3% 3% 4% 3% 3%
-2.1% 1% 3% 2% -0.9% -0.2%
HLL 1% 2% 0.9% 3% 2% 3%
-1.1% 0.0% 0.9% 2% 0.2% 0.7%
Samsung 3% 2% 2% 2% 2% 2%
0.4% -0.6% -1.5% 1% -1.0% -0.1%
Microsoft 2% 2% 2% 3% 1% 2%
-0.1% -0.4% 2% 0.5% -0.6% -0.1%
Base: 10,642(CY), 8,440(PY)
113
Segment Wise Detailed Tables
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Table 1: Gender break up
Gender Breakup Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Male 85% 84% 83% 76% 84% 82% Female 15% 16% 17% 24% 16% 19%
Table 2: Gender break up
Gender Breakup Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Male 85% 85% 79% 79% 84% 83% Female 15% 15% 21% 21% 16% 17%
Table 3: Age group distribution
Age Group Distribution Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Age 13-18 years 11% 6% 14% 13% 8% 10% Age 19-24 years 35% 27% 39% 37% 21% 32% Age 25-35 years 34% 45% 36% 35% 42% 37% Age 36-45 years 12% 14% 7% 8% 16% 13% Age 46-55 years 6% 7% 3% 7% 8% 6% Above Age 55 years 2% 2% 1% 0.9% 5% 3%
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Table 4: Age group distribution
Age Group Distribution Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Age 13-18 years 7% 4% 8% 12% 7% 7% Age 19-24 years 28% 23% 34% 33% 18% 25% Age 25-35 years 39% 48% 46% 41% 47% 42% Age 36-45 years 14% 14% 6% 7% 14% 15% Age 46-55 years 8% 8% 4% 6% 9% 8% Above Age 55 years 4% 3% 2% 0.8% 6% 4%
Table 5: City class - by population size
City Class - By Population Size Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Upto 1 Lakh 11% 10% 10% 14% 7% 11% 1-5 Lakhs 14% 16% 13% 14% 14% 15% 5-10 Lakhs 30% 27% 34% 26% 17% 27% Above 10 Lakhs 46% 48% 43% 46% 62% 47%
Table 6: City class - by population size
City Class - By Population Size Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Upto 1 Lakh 9% 8% 9% 11% 7% 9% 1-5 Lakhs 12% 15% 11% 14% 14% 14% 5-10 Lakhs 26% 24% 33% 24% 16% 25% Above 10 Lakhs 53% 52% 47% 52% 63% 52%
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Table 7: City class - by market size
City Class - By Market Size Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Metro 40% 40% 34% 39% 53% 40% Urban uptowns 15% 14% 13% 14% 12% 14% Emerging Towns 17% 15% 17% 13% 9% 15% Others 29% 31% 36% 35% 26% 31%
Table 8: City class - by market size
City Class - By Market Size Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Metro 47% 43% 42% 44% 55% 45% Urban uptowns 14% 15% 14% 15% 12% 14% Emerging Towns 15% 14% 18% 12% 8% 14% Others 25% 28% 27% 30% 26% 27%
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Table 9: Cities
Top 10 Cities Ebay Rediff Google Yahoo Indiatimes All Shopping Users Projected Base 1,992 2,781 479 440 432 10,888 Sample Base 2,498 1,779 574 501 472 10,888 Delhi 14% 12% 10% 10% 22% 13% Mumbai 11% 11% 9% 9% 13% 11% Bangalore 6% 9% 7% 5% 11% 7% Hyderabad 7% 7% 6% 6% 5% 6% Chennai 5% 4% 4% 5% 3% 5% Kolkata 3% 3% 2% 3% 4% 3% Pune 2% 3% 3% 2% 4% 3% Ahmadabad 2% 1% 0.4% 2% 3% 2% Lucknow 1% 1% 2% 2% 3% 1% Coimbatore 0.6% 1% 0.8% 2% 0.5% 0.9% Chandigarh 1% 0.6% 0.8% 0.7% 0.5% 0.8% Surat 1% 0.4% 0.4% 0.9% 0.5% 0.8% Visakhapatanam 1% 0.8% 2% 0.7% 0.2% 0.8% Indore 1% 0.7% 0.6% 0.9% 1% 0.7% Jaipur 0.6% 0.7% 0.0% 0.9% 2% 0.7% Nagpur 0.7% 1% 2% 0.2% 0.5% 0.7% Thiruvanathapuram 1% 0.5% 1% 1% 0.9% 0.7% Vadodara 0.8% 0.6% 0.2% 1% 0.9% 0.7% Bhopal 0.5% 0.8% 0.6% 0.5% 0.2% 0.6% Bhubaneswar 0.7% 0.6% 0.6% 0.2% 0.0% 0.6% Faridabad 0.2% 0.8% 0.6% 0.7% 1% 0.6% Kochi 0.8% 0.7% 0.6% 0.5% 0.0% 0.6% Ludhiana 0.5% 0.6% 0.2% 0.5% 0.5% 0.6% Patna 0.7% 0.7% 0.6% 0.7% 0.2% 0.6% Vijayavada 0.4% 0.6% 0.8% 0.2% 0.2% 0.5% Kanpur 0.2% 0.4% 0.4% 0.5% 0.5% 0.4% Madurai 0.7% 0.2% 0.8% 0.0% 0.0% 0.4% Nashik 0.3% 0.5% 0.4% 0.0% 0.2% 0.4% Mysore 0.3% 0.4% 0.6% 0.7% 0.7% 0.4% Agra 0.2% 0.5% 0.4% 0.0% 0.7% 0.3% Amritsar 0.3% 0.2% 0.2% 0.2% 0.0% 0.3% Cuttack 0.3% 0.5% 0.4% 0.2% 0.2% 0.3% Dehradun 0.2% 0.4% 0.2% 1% 0.5% 0.3% Goa 0.4% 0.4% 0.0% 0.0% 0.0% 0.3% Mangalore 0.3% 0.3% 0.2% 0.2% 0.2% 0.3% Meerut 0.4% 0.3% 0.6% 0.0% 0.2% 0.3% Rajkot 0.3% 0.3% 0.0% 0.2% 0.5% 0.3% Tiruchirapalli 0.4% 0.3% 0.0% 0.5% 0.0% 0.3% Allahabad 0.1% 0.2% 0.2% 0.2% 0.0% 0.2% Aurangabad 0.1% 0.4% 0.4% 0.0% 0.0% 0.2% Guwahati 0.3% 0.3% 0.0% 0.0% 0.9% 0.2% Jabalpur 0.2% 0.3% 0.0% 0.0% 0.0% 0.2% Jodhpur 0.1% 0.2% 0.2% 0.7% 0.2% 0.2% Raipur 0.2% 0.3% 0.4% 0.0% 0.0% 0.2% Ranchi 0.3% 0.2% 0.4% 0.7% 0.2% 0.2% Varanasi 0.1% 0.1% 0.2% 0.5% 0.5% 0.2%
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Assansol 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Dhanbad 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Solapur 0.2% 0.1% 0.4% 0.5% 0.0% 0.1% Others from North India 7% 8% 10% 8% 7% 8% Others from South India 14% 12% 18% 17% 4% 14% Others from East India 4% 5% 6% 7% 3% 5% Others from West India 7% 6% 4% 8% 5% 6%
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Table 10: Cities
Top 10 Cities Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Delhi 16% 14% 13% 9% 23% 15% Mumbai 12% 12% 15% 12% 13% 12% Bangalore 7% 9% 7% 6% 11% 8% Chennai 7% 5% 6% 8% 4% 6% Hyderabad 7% 8% 7% 5% 6% 6% Kolkata 4% 3% 3% 4% 4% 4% Pune 2% 4% 3% 3% 3% 3% Ahmadabad 2% 2% 0.5% 3% 3% 2% Lucknow 0.9% 1% 2% 1% 3% 1% Surat 1% 0.6% 0.5% 3% 0.6% 0.9% Visakhapatanam 1% 0.7% 2% 2% 0.3% 0.9% Coimbatore 0.4% 0.9% 0.0% 1% 0.6% 0.8% Indore 0.9% 0.6% 0.5% 1% 1% 0.8% Jaipur 0.7% 0.8% 0.0% 2% 2% 0.8% Vadodara 1% 0.8% 0.0% 0.0% 0.9% 0.8% Bhopal 0.6% 1% 0.5% 1% 0.0% 0.7% Nagpur 0.5% 2% 1% 0.0% 0.3% 0.7% Chandigarh 0.8% 0.5% 1% 0.0% 0.6% 0.6% Faridabad 0.1% 0.9% 0.5% 1% 1% 0.6% Kochi 0.8% 0.6% 1% 0.7% 0.0% 0.6% Ludhiana 0.5% 0.8% 0.0% 0.0% 0.3% 0.6% Bhubaneswar 0.5% 0.5% 0.0% 0.0% 0.0% 0.5% Patna 0.8% 0.5% 0.0% 0.0% 0.3% 0.5% Thiruvanathapuram 0.8% 0.5% 2% 0.0% 0.6% 0.5% kanpur 0.0% 0.2% 0.5% 0.0% 0.3% 0.4% Madurai 0.4% 0.3% 2% 0.0% 0.0% 0.4% Nashik 0.4% 0.4% 0.0% 0.0% 0.3% 0.4% Vijayavada 0.2% 0.5% 0.5% 0.7% 0.3% 0.4% Agra 0.1% 0.5% 0.0% 0.0% 0.9% 0.3% Aurangabad 0.1% 0.3% 0.5% 0.0% 0.0% 0.3% Cuttack 0.2% 0.6% 0.5% 0.0% 0.3% 0.3% Dehradun 0.1% 0.4% 0.5% 0.7% 0.6% 0.3% Guwahati 0.2% 0.3% 0.0% 0.0% 0.6% 0.3% Rajkot 0.4% 0.3% 0.0% 0.0% 0.3% 0.3% Tiruchirapalli 0.4% 0.3% 0.0% 0.0% 0.0% 0.3% Mysore 0.2% 0.4% 0.5% 1% 0.9% 0.3% Allahabad 0.1% 0.2% 0.0% 0.0% 0.0% 0.2% Amritsar 0.2% 0.2% 0.0% 0.7% 0.0% 0.2% Goa 0.2% 0.5% 0.0% 0.0% 0.0% 0.2% Jabalpur 0.2% 0.2% 0.0% 0.0% 0.0% 0.2% Jodhpur 0.0% 0.2% 0.5% 0.0% 0.0% 0.2% Mangalore 0.2% 0.3% 0.0% 0.0% 0.3% 0.2% Raipur 0.2% 0.2% 0.5% 0.0% 0.0% 0.2% Ranchi 0.2% 0.1% 0.5% 0.7% 0.0% 0.2% Meerut 0.2% 0.2% 0.5% 0.0% 0.0% 0.1% Solapur 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Varanasi 0.0% 0.1% 0.5% 0.7% 0.3% 0.1%
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Assansol 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Dhanbad 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Others from North India 5% 6% 8% 5% 6% 6% Others from South India 12% 10% 14% 11% 3% 11% Others from East India 4% 4% 4% 8% 3% 5% Others from West India 5% 5% 3% 7% 5% 5%
Table 11: Region-wise break-ups
Region-Wise Break-Ups Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 North 19% 21% 21% 22% 30% 22% East 11% 11% 13% 10% 10% 11% South 44% 42% 47% 43% 33% 42% West 26% 26% 19% 25% 28% 26%
Table 12: Region-wise break-ups
Region-Wise Break-Ups Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 North 19% 20% 21% 17% 29% 21% East 10% 10% 9% 10% 10% 11% South 44% 43% 51% 45% 34% 42% West 27% 27% 18% 29% 28% 27%
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Table 13: Preferred language of reading
Preferred Language Of Reading Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 English 49% 47% 41% 33% 57% 44% Hindi 14% 16% 16% 20% 20% 17% Tamil 7% 5% 6% 9% 2% 6% Telugu 5% 8% 7% 5% 2% 6% Marathi 4% 5% 5% 4% 4% 4% Malayalam 4% 4% 6% 6% 3% 4% Kannada 3% 4% 5% 6% 5% 4% Gujarati 4% 2% 1% 6% 2% 4% Bengali 3% 3% 4% 5% 2% 3% Oriya 2% 2% 6% 1% 0.9% 2% Punjabi 1% 1% 1% 2% 0.6% 2% Urdu 0.9% 1% 1% 1% 0.6% 0.9% Awadhi 0.3% 0.6% 0.5% 0.8% 0.7% 0.7% Konkani 0.3% 0.4% 0.1% 0.0% 0.2% 0.4% Marwari 0.5% 0.1% 0.1% 0.0% 0.4% 0.4% Assamese 1% 0.4% 0.0% 0.1% 0.0% 0.3% Bhojpuri 0.2% 0.2% 0.3% 0.1% 0.0% 0.2% Sindhi 0.2% 0.4% 0.0% 0.3% 0.0% 0.2% Tulu 0.0% 0.3% 0.0% 0.1% 0.0% 0.2% Haryanvi 0.0% 0.0% 0.2% 0.3% 0.0% 0.1% Kashmiri 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% Maithili 0.1% 0.1% 0.0% 0.1% 0.0% 0.1% Nepali 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Chhattisgarhi 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Dogri 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Manipuri 0.0% 0.0% 0.1% 0.1% 0.3% 0.0% Magahi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Santhali 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Others 0.3% 0.2% 0.9% 0.9% 0.7% 0.4%
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Table 14: Preferred language of reading
Preferred Language Of Reading Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 English 56% 52% 48% 43% 60% 51% Hindi 11% 15% 14% 19% 20% 15% Tamil 7% 4% 10% 5% 2% 6% Telugu 5% 7% 6% 3% 1% 6% Marathi 3% 4% 4% 5% 3% 3% Gujarati 4% 3% 0.7% 5% 3% 3% Bengali 3% 3% 4% 3% 0.8% 3% Kannada 4% 4% 1% 8% 4% 3% Malayalam 4% 3% 5% 5% 2% 3% Oriya 1% 1% 3% 0.0% 1% 2% Punjabi 0.6% 0.9% 0.2% 2% 0.4% 0.9% Urdu 0.6% 0.8% 2% 0.0% 0.3% 0.7% Awadhi 0.2% 0.5% 1% 1% 0.4% 0.6% Marwari 0.3% 0.1% 0.3% 0.0% 0.3% 0.4% Assamese 0.2% 0.7% 0.0% 0.0% 0.0% 0.3% Konkani 0.5% 0.3% 0.0% 0.0% 0.0% 0.3% Bhojpuri 0.2% 0.3% 0.0% 0.3% 0.0% 0.2% Sindhi 0.3% 0.3% 0.0% 0.8% 0.0% 0.2% Tulu 0.1% 0.5% 0.0% 0.3% 0.0% 0.2% Kashmiri 0.1% 0.2% 0.3% 0.0% 0.0% 0.1% Maithili 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Chhattisgarhi 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Dogri 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Manipuri 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Nepali 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 0.4% 0.2% 0.3% 2% 0.9% 0.4%
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Table 15: Socio economic classification
Socio Economic Classification Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 SEC A 31% 28% 23% 21% 42% 27% SEC B 33% 33% 22% 33% 38% 32% SEC C 19% 24% 30% 21% 10% 22% SEC D 14% 10% 16% 14% 7% 13% SEC E 4% 5% 10% 11% 4% 6%
Table 16: Socio economic classification
Socio Economic Classification Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 SEC A 36% 34% 31% 25% 47% 34% SEC B 35% 35% 23% 34% 36% 34% SEC C 17% 22% 27% 24% 9% 20% SEC D 10% 7% 11% 8% 6% 9% SEC E 3% 3% 8% 9% 3% 4%
Table 17: Highest educational qualification
Highest Educational Qualification Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Up to SSC/HSC 12% 9% 14% 16% 7% 12% College but not Graduate 24% 21% 24% 25% 13% 23% Graduate & above - general stream 33% 44% 32% 37% 43% 38% Graduate & above - professional stream 31% 27% 31% 22% 36% 27% Others 100% 100% 100% 100% 100% 100%
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Table 18: Highest educational qualification
Highest Educational Qualification Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Up to SSC/HSC 8% 7% 10% 13% 7% 8% College but not Graduate 20% 18% 17% 18% 11% 19% Graduate & above - general stream 35% 43% 40% 40% 43% 40% Graduate & above - professional stream 37% 32% 34% 29% 40% 32% Others 100% 100% 100% 100% 100% 100%
Table 19: Occupational break up
Occupational Break Up Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Unemployed 42% 26% 44% 46% 26% 38% Employed 58% 74% 56% 54% 74% 62%
Table 20: Occupational break up
Occupational Break Up Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Unemployed 33% 21% 34% 39% 21% 28% Employed 67% 79% 67% 61% 79% 72%
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Table 21: Function / field of occupation
Function / Field Of Occupation Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,606 1,144 369 322 304 6,698 Marketing/Sales 16% 16% 17% 16% 20% 15% Advertising/PR/Media 5% 3% 2% 2% 5% 3% Finance 7% 10% 7% 12% 10% 9% HR 2% 2% 6% 4% 3% 3% IT/Software 23% 19% 24% 16% 17% 19% Manufacturing 11% 12% 12% 12% 11% 12% Administration 8% 11% 6% 10% 9% 11% Academics 3% 4% 3% 4% 3% 4% Consultancy 6% 5% 3% 6% 6% 6% Others 19% 18% 20% 18% 17% 18%
Table 22: Function / field of occupation
Function / Field Of Occupation Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 835 1,342 118 90 258 4,437 Marketing/Sales 15% 17% 20% 21% 20% 16% Advertising/PR/Media 4% 3% 1% 1% 5% 3% Finance 7% 10% 7% 11% 9% 9% HR 3% 3% 10% 9% 4% 3% IT/Software 24% 19% 25% 16% 18% 20% Manufacturing 12% 12% 14% 13% 11% 12% Administration 8% 9% 6% 5% 9% 9% Academics 3% 4% 1% 0.3% 3% 4% Consultancy 8% 5% 5% 4% 5% 6% Others 17% 18% 11% 21% 18% 17%
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Table 23: Head of the household
Head Of The Household Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Head of the household 42% 54% 39% 44% 56% 46% Not head of the household 58% 46% 61% 56% 44% 54%
Table 24: Head of the household
Head Of The Household Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Head of the household 51% 60% 38% 48% 58% 54% Not head of the household 49% 40% 63% 52% 42% 46%
Table 25: Monthly family income
Monthly Family Income Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,165 1,542 497 434 409 9,316 Upto 5K 7% 10% 17% 15% 6% 11% 5-10K 21% 24% 26% 24% 12% 23% 10-20K 25% 24% 30% 31% 24% 26% 20-30K 16% 16% 11% 9% 24% 15% 30-50K 14% 12% 5% 9% 18% 12% 50-75K 5% 5% 3% 4% 4% 5% 75-100K 4% 4% 4% 3% 6% 4% Above 100K 7% 5% 6% 6% 7% 6%
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Table 26: Monthly family income
Monthly Family Income Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,083 1,562 160 127 299 5,504 Upto 5K 5% 7% 10% 12% 5% 7% 5-10K 14% 19% 20% 21% 10% 17% 10-20K 24% 26% 32% 29% 23% 26% 20-30K 19% 19% 17% 10% 24% 18% 30-50K 19% 15% 7% 14% 20% 16% 50-75K 7% 6% 7% 3% 5% 6% 75-100K 5% 4% 4% 3% 6% 4% Above 100K 9% 6% 5% 8% 7% 7%
Table 27: Most expensive vehicle owned by the household
Most Expensive Vehicle Owned By The Household Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 2 Wheeler 39% 45% 38% 45% 31% 43% 4 Wheeler 40% 31% 24% 25% 51% 32% Others 5% 7% 9% 13% 4% 7% Don't own a vehicle 17% 17% 29% 17% 15% 18%
Table 28: Most expensive vehicle owned by the household
Most Expensive Vehicle Owned By The Household Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 2 Wheeler 35% 43% 35% 43% 29% 39% 4 Wheeler 47% 37% 33% 34% 55% 40% Others 3% 6% 9% 6% 3% 5% Don't own a vehicle 15% 14% 23% 18% 13% 16%
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Table 29: Ownership of credit cards (individually)
Ownership Of Credit Cards (Individually) Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Single Card 19% 23% 10% 15% 26% 18% Multiple Cards 19% 20% 10% 10% 32% 17% No Credit Card 62% 58% 80% 75% 41% 64%
Table 30: Ownership of credit cards (individually)
Ownership Of Credit Cards (Individually) Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Single Card 24% 27% 11% 20% 30% 24% Multiple Cards 26% 26% 17% 17% 38% 25% No Credit Card 50% 47% 72% 63% 33% 51%
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Table 31: Household asset ownership
Household Asset Ownership Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,992 2,781 479 440 432 10,888 Color TV 97% 93% 89% 92% 97% 94% Mobile Phone 93% 93% 87% 88% 95% 92% Bank Account 87% 87% 73% 79% 91% 85% Fridge 84% 78% 65% 72% 89% 79% Cable TV connection/DTH 79% 75% 64% 71% 83% 75% Computer/Laptop 80% 68% 65% 67% 79% 72% Camera 73% 68% 61% 65% 75% 67% Landline Phone 72% 62% 56% 63% 72% 66% Life Insurance 69% 64% 50% 58% 76% 64% Home 69% 58% 55% 60% 62% 61% Washing Machine 66% 59% 51% 59% 70% 60% Music System/DVD/MP3 65% 59% 50% 54% 70% 58% Debit Card 65% 63% 48% 48% 75% 58% Credit Card 44% 44% 24% 27% 63% 39% Fixed Deposits 44% 34% 27% 35% 47% 37% Medical Insurance/CGHS 42% 36% 27% 27% 52% 36% Air Conditioner 35% 24% 22% 20% 37% 27% Microwave 34% 26% 19% 25% 41% 26% Mutual Funds 30% 23% 13% 19% 37% 25% Demat Account 27% 23% 14% 22% 36% 23% Share of Companies 26% 21% 13% 18% 34% 23% Video Camera 28% 21% 20% 25% 30% 20% IPod 17% 11% 10% 13% 17% 12% Chit Fund Deposits 11% 7% 7% 7% 5% 8%
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Table 32: Household asset ownership
Household Asset Ownership Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Color TV 98% 95% 95% 96% 97% 96% Mobile Phone 95% 95% 91% 94% 96% 94% Bank Account 89% 91% 87% 83% 93% 89% Fridge 89% 82% 77% 84% 91% 84% Cable TV connection/DTH 83% 79% 76% 79% 85% 80% Computer/Laptop 84% 74% 75% 79% 82% 77% Camera 81% 72% 67% 75% 78% 74% Life Insurance 76% 72% 62% 69% 80% 72% Landline Phone 77% 68% 66% 69% 74% 70% Debit Card 74% 71% 65% 56% 79% 69% Washing Machine 71% 66% 63% 68% 73% 67% Music System/DVD/MP3 71% 64% 62% 64% 70% 65% Home 71% 61% 58% 68% 62% 63% Credit Card 55% 55% 36% 39% 71% 53% Medical Insurance/CGHS 51% 45% 38% 39% 54% 45% Fixed Deposits 50% 40% 38% 48% 49% 43% Air Conditioner 43% 30% 32% 31% 42% 34% Microwave 40% 33% 28% 40% 47% 34% Mutual Funds 36% 29% 22% 26% 40% 32% Demat Account 35% 30% 25% 32% 40% 31% Share of Companies 34% 26% 22% 23% 36% 28% Video Camera 33% 25% 28% 35% 32% 27% IPod 21% 13% 16% 25% 19% 15% Chit Fund Deposits 11% 8% 9% 11% 6% 9%
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Table 33: Current loan liabilities
Current Loan Liabilities Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,992 2,781 479 440 432 10,888 Home Loan 43% 40% 48% 46% 36% 43% Car Loan 18% 13% 8% 11% 25% 14% Two - wheeler Loan 13% 16% 15% 14% 12% 13% Education Loan 12% 7% 11% 11% 7% 9% Business Loan 5% 3% 4% 3% 4% 4% Personal Loan 25% 24% 16% 19% 27% 22% Consumer Durables 4% 4% 4% 2% 3% 3% Other 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% None of Above 5% 9% 11% 11% 4% 8%
Table 34: Current loan liabilities
Current Loan Liabilities Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Home Loan 40% 37% 49% 46% 34% 40% Car Loan 21% 16% 9% 18% 27% 17% Two - wheeler Loan 12% 15% 20% 14% 11% 13% Education Loan 9% 8% 10% 11% 6% 8% Business Loan 6% 3% 8% 2% 4% 5% Personal Loan 27% 27% 15% 17% 30% 25% Consumer Durables 5% 5% 5% 2% 3% 4% Other 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% None of Above 5% 7% 8% 7% 4% 7%
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Table 35: Years of experience in using internet
Years Of Experience In Using Internet Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Less Than 6 Months 5% 5% 8% 14% 3% 7% 6 Months-1 year 6% 8% 10% 10% 3% 9% 1-2 years 14% 13% 19% 16% 7% 15% 2-5 years 26% 28% 26% 29% 22% 27% 5-6 years 14% 14% 13% 11% 17% 13% 6 years and above 35% 33% 24% 20% 48% 29%
Table 36: Years of experience in using internet
Years Of Experience In Using Internet Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Less Than 6 Months 2% 3% 5% 9% 2% 4% 6 Months-1 year 5% 6% 7% 4% 2% 6% 1-2 years 10% 10% 16% 11% 6% 11% 2-5 years 24% 27% 21% 36% 21% 25% 5-6 years 16% 15% 19% 13% 19% 15% 6 years and above 44% 40% 33% 28% 51% 38%
Table 37: Place of accessing internet
Place Of Accessing Internet Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,992 2,781 479 440 432 10,888 Home 74% 59% 56% 62% 71% 64% Place of work (office / school / college) 77% 84% 81% 79% 85% 77% Cyber cafe 52% 52% 52% 45% 45% 48% In transit (while traveling) 11% 8% 6% 3% 13% 7%
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Table 38: Place of accessing internet
Place Of Accessing Internet Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Home 78% 66% 69% 73% 74% 69% Place of work (office / school / college) 81% 85% 85% 85% 87% 82% Cyber cafe 48% 53% 51% 38% 45% 46% In transit (while traveling) 13% 11% 12% 6% 14% 11%
Table 39: Type of internet connection at home
Type Of Internet Connection At Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,609 1,146 370 323 304 6,929 Regular Dial Up 13% 17% 21% 16% 16% 16% Broadband Dial Up 24% 28% 26% 25% 28% 27% 24 Hrs Broadband 39% 33% 26% 29% 33% 34% Mobile Connection 6% 6% 8% 6% 6% 6% Wi Fi Connection 2% 1% 1% 1% 2% 1% Cable 10% 9% 8% 14% 11% 9% Lease/Dedicated line 0.8% 0.1% 0.0% 1% 2% 0.4% Others 2% 1% 5% 1% 0.2% 1% Don't Know 3% 6% 6% 6% 2% 5%
Table 40: Type of internet connection at home
Type Of Internet Connection At Home Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 967 1,115 119 104 237 4,289 Regular Dial Up 12% 16% 20% 12% 16% 15% Broadband Dial Up 25% 28% 30% 22% 25% 28% 24 Hrs Broadband 43% 35% 22% 31% 34% 36% Mobile Connection 7% 6% 10% 6% 6% 5% Wi Fi Connection 2% 1% 0.2% 0.5% 2% 2% Cable 8% 9% 10% 22% 11% 9% Lease/Dedicated line 1% 0.1% 0.0% 0.0% 3% 0.6% Others 0.9% 0.8% 6% 2% 0.3% 1% Don't Know 1% 4% 4% 4% 3% 4%
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Table 41: Type of internet connection at office
Type Of Internet Connection At Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,033 1,448 467 408 384 8,437 Regular Dial Up 6% 6% 3% 10% 6% 6% Broadband Dial Up 22% 25% 25% 24% 19% 24% 24 Hrs Broadband 36% 34% 30% 29% 32% 33% Mobile Connection 2% 2% 0.7% 4% 1% 2% Wi Fi Connection 3% 2% 3% 3% 3% 3% Cable 5% 6% 14% 8% 6% 6% Lease/Dedicated line 10% 8% 6% 2% 16% 8% Others 0.8% 2% 2% 2% 0.9% 2% Don't Know 16% 15% 17% 19% 16% 18%
Table 42: Type of internet connection at office
Type Of Internet Connection At Office Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 994 1,466 158 123 279 5,098 Regular Dial Up 6% 6% 3% 10% 4% 6% Broadband Dial Up 22% 23% 23% 29% 18% 23% 24 Hrs Broadband 37% 38% 31% 35% 34% 37% Mobile Connection 2% 1% 0.7% 4% 2% 2% Wi Fi Connection 3% 3% 4% 0.7% 4% 3% Cable 5% 5% 8% 8% 6% 5% Lease/Dedicated line 13% 9% 9% 4% 18% 10% Others 0.8% 1% 2% 1% 1% 1% Don't Know 13% 12% 20% 10% 14% 14%
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Table 43: Service provider subscribed to at home
Service Provider Subscribed To At Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,609 1,146 370 323 304 6,929 VSNL / Tata 8% 11% 9% 10% 10% 10% BSNL/Sancharnet 32% 34% 36% 40% 33% 35% MTNL 6% 5% 5% 4% 10% 6% Reliance 5% 6% 3% 2% 6% 6% Sify 6% 6% 7% 9% 4% 6% Spectranet 0.1% 0.2% 0.2% 0.0% 0.5% 0.2% Airtel/Bharti 18% 19% 16% 14% 21% 17% Local Cable Operator 11% 10% 7% 8% 10% 9% Others 11% 6% 12% 8% 4% 7% Don't Know 3% 4% 6% 5% 2% 4%
Table 44: Service provider subscribed to at home
Service Provider Subscribed To At Home Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 967 1,115 119 104 237 4,289 VSNL / Tata 8% 11% 8% 15% 11% 10% BSNL/Sancharnet 35% 33% 37% 29% 29% 34% MTNL 7% 4% 6% 5% 9% 6% Reliance 6% 6% 4% 2% 6% 6% Sify 7% 7% 3% 13% 5% 7% Spectranet 0.1% 0.3% 0.0% 0.0% 0.6% 0.2% Airtel/Bharti 18% 20% 15% 13% 23% 18% Local Cable Operator 9% 10% 7% 10% 11% 9% Others 9% 6% 14% 7% 3% 7% Don't Know 1% 3% 7% 6% 3% 3%
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Table 45: Service provider subscribed to at office
Service Provider Subscribed To At Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,033 1,448 467 408 384 8,437 VSNL / Tata 10% 11% 8% 10% 12% 12% BSNL/Sancharnet 26% 30% 25% 32% 19% 27% MTNL 4% 4% 4% 5% 6% 4% Reliance 7% 6% 5% 7% 7% 6% Sify 4% 4% 7% 3% 4% 5% Spectranet 0.7% 0.3% 0.2% 0.4% 0.0% 0.4% Airtel/Bharti 15% 18% 17% 10% 23% 16% Local Cable Operator 6% 4% 3% 6% 4% 4% Others 8% 6% 12% 9% 9% 8% Don't Know 20% 17% 20% 19% 16% 19%
Table 46: Service provider subscribed to at office
Service Provider Subscribed To At Office Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 994 1,466 158 123 279 5,098 VSNL / Tata 11% 13% 8% 15% 13% 13% BSNL/Sancharnet 28% 27% 24% 31% 18% 27% MTNL 4% 4% 6% 3% 5% 4% Reliance 7% 7% 8% 7% 7% 6% Sify 4% 5% 7% 1% 4% 5% Spectranet 1% 0.5% 0.0% 1% 0.0% 0.5% Airtel/Bharti 16% 20% 18% 12% 25% 18% Local Cable Operator 6% 4% 2% 10% 4% 4% Others 7% 7% 10% 9% 8% 8% Don't Know 19% 14% 16% 11% 15% 16%
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Table 47: Frequency of accessing internet from home
Frequency Of Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,562 1,113 359 313 295 6,706 Over 5 times a Day 31% 26% 32% 23% 25% 26% 2-5 times a Day 29% 28% 22% 33% 29% 28% Once Daily 29% 32% 34% 26% 34% 32% Once In 2-3 Days 7% 10% 5% 10% 8% 9% Once a Week 3% 3% 6% 7% 3% 4% 1-3 times a Month 0.5% 0.6% 1% 0.9% 1% 0.8% Once in More than a Month 0.8% 0.6% 0.6% 0.6% 0.0% 0.5%
Table 48: Frequency of accessing internet from home
Frequency Of Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 951 1,080 116 100 232 4,170 Over 5 times a Day 33% 28% 39% 33% 27% 30% 2-5 times a Day 29% 28% 17% 36% 29% 27% Once Daily 29% 31% 39% 22% 32% 31% Once In 2-3 Days 7% 10% 4% 7% 8% 8% Once a Week 1% 2% 0.0% 1% 3% 3% 1-3 times a Month 0.5% 0.4% 1% 2% 1% 0.7% Once in More than a Month 1% 0.8% 0.3% 0.0% 0.0% 0.5%
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Table 49: Frequency of accessing internet from office
Frequency Of Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,861 1,325 427 373 352 7,618 Over 5 times a Day 45% 45% 44% 31% 58% 42% 2-5 times a Day 24% 23% 21% 23% 22% 24% Once Daily 20% 21% 25% 32% 12% 21% Once In 2-3 Days 5% 6% 5% 8% 5% 7% Once a Week 4% 4% 4% 4% 2% 4% 1-3 times a Month 0.9% 0.6% 1% 2% 0.2% 0.9% Once in More than a Month 2% 0.7% 1% 1% 0.3% 1%
Table 50: Frequency of accessing internet from office
Frequency Of Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 916 1,379 140 114 266 4,718 Over 5 times a Day 52% 51% 61% 41% 63% 50% 2-5 times a Day 23% 23% 17% 22% 20% 24% Once Daily 17% 17% 13% 30% 12% 18% Once In 2-3 Days 4% 4% 5% 2% 3% 4% Once a Week 2% 3% 2% 5% 1% 3% 1-3 times a Month 0.6% 0.3% 0.0% 0.0% 0.3% 0.6% Once in More than a Month 0.8% 0.7% 1% 0.0% 0.4% 0.7%
Table 51: Time of the day accessing internet from home
Time Of The Day Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,536 1,094 353 308 290 6,569 Before 9.00 AM 4% 6% 1% 5% 5% 5% 9.00 AM-12.00 Noon 6% 8% 9% 7% 7% 7% 12.00 Noon - 3.00 PM 3% 5% 7% 7% 4% 5% 3.00 PM-6.00 PM 6% 4% 6% 7% 3% 5% 6.00 PM - 9.00 PM 15% 15% 17% 20% 18% 17% 9.00 PM - 12.00 Midnight 38% 40% 34% 29% 44% 37% After 12.00 Midnight 4% 4% 3% 4% 1% 3% Throughout the Day 24% 18% 24% 21% 18% 21%
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Table 52: Time of the day accessing internet from home
Time Of The Day Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 936 1,063 113 99 229 4,096 Before 9.00 AM 5% 7% 1% 4% 5% 5% 9.00 AM-12.00 Noon 5% 7% 3% 7% 7% 6% 12.00 Noon - 3.00 PM 3% 4% 7% 5% 5% 4% 3.00 PM-6.00 PM 3% 4% 4% 7% 0.7% 4% 6.00 PM - 9.00 PM 14% 15% 18% 17% 17% 16% 9.00 PM - 12.00 Midnight 41% 43% 38% 34% 43% 40% After 12.00 Midnight 4% 4% 2% 2% 2% 3% Throughout the Day 26% 18% 28% 24% 21% 22%
Table 53: Time of the day accessing internet from office
Time Of The Day Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,856 1,322 426 372 351 7,620 Before 9.00 AM 2% 2% 2% 2% 2% 2% 9.00 AM-12.00 Noon 21% 19% 17% 27% 18% 21% 12.00 Noon - 3.00 PM 23% 20% 19% 19% 17% 20% 3.00 PM-6.00 PM 11% 14% 13% 16% 11% 13% 6.00 PM - 9.00 PM 4% 7% 13% 7% 4% 7% 9.00 PM - 12.00 Midnight 3% 4% 4% 4% 2% 3% After 12.00 Midnight 1% 1% 1% 1% 2% 1% Throughout the Day 34% 34% 32% 24% 45% 33%
Table 54: Time of the day accessing internet from office
Time Of The Day Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 907 1,384 141 114 264 4,730 Before 9.00 AM 2% 1% 1% 2% 0.9% 2% 9.00 AM-12.00 Noon 22% 19% 17% 31% 17% 21% 12.00 Noon - 3.00 PM 21% 17% 16% 14% 14% 17% 3.00 PM-6.00 PM 10% 13% 7% 15% 11% 12% 6.00 PM - 9.00 PM 5% 7% 8% 5% 5% 6% 9.00 PM - 12.00 Midnight 2% 3% 4% 3% 3% 3% After 12.00 Midnight 0.8% 1% 2% 0.0% 2% 1% Throughout the Day 38% 39% 46% 30% 48% 38%
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Table 55: Duration of internet usage from home
Duration Of Internet Usage From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,550 1,104 356 311 293 6,648 Less than 30 Minutes 11% 13% 11% 13% 12% 13% 30 to 60 Minutes 23% 29% 22% 21% 30% 27% 1-2 Hours 32% 35% 33% 43% 32% 35% 2-5 Hours 26% 17% 26% 15% 21% 19% 5-8 Hours 4% 3% 5% 2% 3% 4% More than 8 Hours 4% 3% 3% 6% 3% 3%
Table 56: Duration of internet usage from home
Duration Of Internet Usage From Home Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 945 1,073 114 98 232 4,140 Less than 30 Minutes 11% 14% 10% 7% 10% 13% 30 to 60 Minutes 22% 29% 21% 25% 34% 27% 1-2 Hours 34% 35% 32% 41% 28% 34% 2-5 Hours 25% 16% 32% 16% 22% 19% 5-8 Hours 4% 4% 4% 2% 3% 4% More than 8 Hours 5% 2% 1% 10% 4% 3%
Table 57: Duration of internet usage from office
Duration Of Internet Usage From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,825 1,300 419 366 345 7,430 Less than 30 Minutes 16% 20% 12% 20% 15% 19% 30 to 60 Minutes 19% 24% 25% 28% 25% 24% 1-2 Hours 27% 26% 30% 30% 23% 26% 2-5 Hours 20% 17% 17% 14% 18% 17% 5-8 Hours 11% 8% 8% 3% 11% 8% More than 8 Hours 8% 6% 9% 5% 9% 7%
141
Table 58: Duration of internet usage from office
Duration Of Internet Usage From Office Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 902 1,362 137 113 264 4,642 Less than 30 Minutes 15% 17% 10% 23% 16% 17% 30 to 60 Minutes 19% 21% 22% 26% 22% 22% 1-2 Hours 29% 26% 28% 25% 23% 26% 2-5 Hours 18% 19% 14% 14% 18% 18% 5-8 Hours 11% 9% 16% 5% 12% 9% More than 8 Hours 9% 7% 10% 7% 10% 8%
Table 59: Duration of internet usage during weekdays
Duration Of Internet Usage During Weekdays Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,266 1,614 520 455 428 9,817 Less than 30 Minutes 5% 7% 4% 6% 7% 7% 30 to 60 Minutes 15% 18% 16% 17% 16% 18% 1-2 Hours 29% 32% 29% 33% 30% 32% 2-5 Hours 28% 26% 29% 29% 28% 27% 5-8 Hours 11% 9% 13% 6% 7% 8% More than 8 Hours 12% 8% 9% 9% 11% 9%
Table 60: Duration of internet usage during weekdays
Duration Of Internet Usage During Weekdays Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,143 1,549 163 133 304 5,633 Less than 30 Minutes 5% 7% 5% 4% 7% 6% 30 to 60 Minutes 13% 18% 10% 16% 15% 17% 1-2 Hours 30% 31% 22% 29% 26% 31% 2-5 Hours 29% 25% 31% 36% 30% 28% 5-8 Hours 11% 9% 18% 6% 8% 9% More than 8 Hours 12% 9% 15% 9% 13% 10%
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Table 61: Duration of internet usage during weekends
Duration Of Internet Usage During Weekends Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,040 1,453 468 409 385 8,552 Less than 30 Minutes 8% 10% 9% 11% 9% 10% 30 to 60 Minutes 12% 17% 17% 18% 17% 16% 1-2 Hours 27% 29% 27% 28% 30% 31% 2-5 Hours 27% 25% 26% 24% 24% 25% 5-8 Hours 15% 9% 10% 10% 10% 10% More than 8 Hours 11% 10% 11% 10% 10% 10%
Table 62: Duration of internet usage during weekends
Duration Of Internet Usage During Weekends Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,021 1,434 155 126 272 5,041 Less than 30 Minutes 8% 8% 9% 9% 9% 9% 30 to 60 Minutes 11% 16% 16% 18% 17% 15% 1-2 Hours 27% 30% 28% 30% 32% 29% 2-5 Hours 28% 26% 26% 23% 21% 26% 5-8 Hours 15% 10% 10% 8% 10% 11% More than 8 Hours 12% 11% 12% 13% 12% 11%
Table 63: Duration of PC usage from home
Duration Of PC Usage From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,660 1,182 381 333 314 7,158 Less than 30 Minutes 8% 11% 5% 8% 14% 10% 30 to 60 Minutes 18% 20% 23% 22% 25% 20% 1-2 Hours 36% 35% 32% 32% 36% 36% 2-5 Hours 23% 22% 23% 20% 16% 22% 5-8 Hours 8% 6% 10% 13% 7% 7% More than 8 Hours 7% 5% 9% 6% 3% 5%
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Table 64: Duration of PC usage from home
Duration Of PC Usage From Home Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 973 1,157 122 106 248 4,399 Less than 30 Minutes 9% 12% 2% 3% 13% 10% 30 to 60 Minutes 19% 21% 20% 18% 26% 21% 1-2 Hours 34% 34% 40% 32% 36% 35% 2-5 Hours 23% 21% 19% 23% 16% 22% 5-8 Hours 8% 6% 5% 17% 6% 7% More than 8 Hours 8% 6% 13% 8% 4% 6%
Table 65: Duration of PC usage from office
Duration Of PC Usage From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,906 1,358 438 382 360 7,845 Less than 30 Minutes 4% 4% 3% 4% 4% 5% 30 to 60 Minutes 7% 7% 10% 14% 6% 8% 1-2 Hours 16% 14% 14% 19% 13% 15% 2-5 Hours 23% 23% 21% 20% 22% 23% 5-8 Hours 27% 29% 29% 19% 28% 28% More than 8 Hours 24% 24% 23% 24% 27% 22%
Table 66: Duration of PC usage from office
Duration Of PC Usage From Office Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 928 1,437 141 114 274 4,864 Less than 30 Minutes 3% 4% 2% 8% 3% 4% 30 to 60 Minutes 6% 6% 7% 11% 6% 6% 1-2 Hours 15% 13% 13% 23% 12% 14% 2-5 Hours 21% 23% 26% 12% 22% 23% 5-8 Hours 30% 29% 26% 17% 30% 29% More than 8 Hours 27% 26% 26% 29% 28% 25%
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Table 67: Time spent by internet users on watching TV
Time Spent By Internet Users On Watching TV Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,238 1,594 514 449 423 9,684 Less than 30 Minutes 17% 15% 18% 15% 14% 15% 30 to 60 Minutes 29% 27% 30% 27% 30% 28% 1-2 Hours 41% 45% 38% 38% 43% 43% 2-5 Hours 12% 12% 13% 16% 10% 12% 5-8 Hours 2% 0.9% 1% 3% 2% 1% More than 8 Hours 0.3% 0.4% 0.6% 0.8% 0.0% 0.4%
Table 68: Time spent by internet users on watching TV
Time Spent By Internet Users On Watching TV Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,131 1,563 160 135 296 5,591 Less than 30 Minutes 18% 14% 13% 16% 15% 16% 30 to 60 Minutes 27% 29% 34% 30% 28% 29% 1-2 Hours 41% 46% 36% 36% 43% 43% 2-5 Hours 11% 10% 14% 17% 11% 11% 5-8 Hours 2% 0.4% 2% 0.5% 2% 1% More than 8 Hours 0.3% 0.5% 1% 0.6% 0.0% 0.4%
Table 69: Time spent by internet users on reading newspaper
Time Spent By Internet Users On Reading Newspaper Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,290 1,631 526 459 433 9,882 Less than 30 Minutes 46% 46% 47% 41% 41% 47% 30 to 60 Minutes 42% 43% 38% 44% 42% 41% 1-2 Hours 10% 10% 14% 13% 16% 11% 2-5 Hours 1% 0.8% 0.4% 0.6% 0.8% 0.7% 5-8 Hours 0.1% 0.1% 0.2% 0.2% 0.0% 0.1% More than 8 Hours 0.0% 0.0% 0.3% 0.0% 0.0% 0.1%
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Table 70: Time spent by internet users on reading newspaper
Time Spent By Internet Users On Reading Newspaper Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,155 1,583 164 138 311 5,683 Less than 30 Minutes 44% 45% 45% 34% 39% 44% 30 to 60 Minutes 43% 44% 39% 52% 42% 43% 1-2 Hours 12% 10% 15% 12% 17% 12% 2-5 Hours 0.6% 1% 0.3% 0.7% 0.9% 0.8% 5-8 Hours 0.1% 0.0% 0.5% 0.5% 0.0% 0.1% More than 8 Hours 0.0% 0.1% 0.4% 0.0% 0.0% 0.1%
Table 71: Time spent by internet users on listening to radio
Time Spent By Internet Users On Listening To Radio Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,554 1,107 357 312 294 6,587 Less than 30 Minutes 46% 47% 44% 44% 48% 48% 30 to 60 Minutes 28% 26% 30% 25% 25% 26% 1-2 Hours 17% 20% 20% 18% 19% 18% 2-5 Hours 4% 5% 4% 10% 4% 5% 5-8 Hours 1% 0.8% 0.5% 2% 2% 2% More than 8 Hours 4% 1% 1% 0.6% 1% 2%
Table 72: Time spent by internet users on listening to radio
Time Spent By Internet Users On Listening To Radio Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 791 1,078 119 100 214 3,903 Less than 30 Minutes 47% 49% 47% 53% 49% 49% 30 to 60 Minutes 28% 25% 35% 21% 24% 26% 1-2 Hours 18% 20% 12% 15% 19% 18% 2-5 Hours 4% 5% 5% 8% 5% 4% 5-8 Hours 1% 0.6% 0.6% 3% 1% 2% More than 8 Hours 2% 1% 0.8% 0.0% 2% 1%
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Table 73: Professional activities
Professional Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,992 2,781 479 440 432 10,888 Emailing - work related 87% 88% 84% 85% 89% 85% Job Search 84% 86% 97% 97% 83% 75% Check business/Financial news 38% 38% 27% 28% 48% 33% Look for Seminar/workshops 31% 28% 24% 31% 27% 26% Search work related info 56% 56% 46% 53% 62% 52% Business/prof. networking 35% 32% 29% 31% 39% 29% Check business travel info. 26% 24% 19% 23% 33% 20% Instant messaging 83% 79% 97% 96% 79% 65% None of the Above 0.5% 0.5% 0.0% 0.0% 0.6% 2%
Table 74: Professional activities
Professional Activities Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Emailing - work related 89% 91% 89% 85% 90% 89% Job Search 82% 86% 96% 95% 82% 78% Check business/Financial news 47% 44% 40% 40% 50% 43% Look for Seminar/workshops 35% 31% 35% 37% 27% 31% Search work related info 62% 62% 64% 67% 64% 59% Business/prof. networking 44% 37% 45% 43% 44% 38% Check business travel info. 34% 31% 32% 43% 37% 30% Instant messaging 83% 77% 94% 95% 80% 68% None of the Above 0.3% 0.6% 0.0% 0.0% 0.8% 2%
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Table 75: Personal activities
Personal Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,992 2,781 479 440 432 10,888 Emailing - personal 92% 92% 89% 88% 93% 90% Dating/Friendship 70% 70% 96% 94% 64% 54% Check personal travel info. 35% 31% 25% 28% 46% 28% Chatting 72% 59% 67% 64% 61% 62% Matrimonial search 65% 70% 92% 95% 63% 50% Share pictures 53% 42% 40% 46% 45% 42% Check news 79% 81% 97% 95% 84% 65% Check health & lifestyle info 36% 37% 31% 34% 40% 32% Check Sports 74% 76% 96% 95% 75% 60% Astrology 60% 66% 96% 95% 66% 48% Check cinema content 38% 29% 30% 34% 35% 29% Check hobby related info 40% 35% 30% 36% 41% 34% Social networking/communities 64% 62% 93% 94% 69% 47% Search for product information 57% 54% 48% 40% 63% 50% None of the above 0.1% 0.1% 0.0% 0.0% 0.0% 0.4%
Table 76: Personal activities
Personal Activities Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Emailing - personal 95% 94% 92% 91% 94% 92% Dating/Friendship 67% 67% 90% 91% 63% 56% Check personal travel info. 47% 41% 44% 53% 52% 41% Chatting 71% 62% 76% 73% 62% 63% Matrimonial search 62% 68% 84% 92% 61% 54% Share pictures 57% 45% 53% 54% 48% 46% Check news 81% 80% 94% 95% 84% 71% Check health & lifestyle info 41% 41% 38% 50% 40% 38% Check Sports 73% 74% 92% 94% 73% 64% Astrology 58% 62% 90% 94% 65% 51% Check cinema content 41% 32% 42% 42% 35% 33% Check hobby related info 45% 41% 42% 50% 42% 39% Social networking/communities 65% 58% 87% 92% 68% 51% Search for product information 65% 61% 63% 52% 65% 57% None of the above 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%
148
Table 77: Downloading activities
Downloading Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,992 2,781 479 440 432 10,888 Music 79% 76% 95% 97% 76% 63% Online games 73% 73% 96% 96% 73% 57% Mobile contents (ring tones/games) 71% 71% 96% 96% 69% 53% Educational / Learning material 62% 65% 97% 96% 64% 50% Screensavers/wallpapers 53% 50% 44% 55% 49% 48% Adult content 22% 22% 18% 24% 20% 19% Movies 41% 31% 34% 35% 38% 31% None of the above 4% 5% 0.1% 0.4% 3% 11%
Table 78: Downloading activities
Downloading Activities Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Music 76% 75% 93% 96% 74% 65% Online games 69% 71% 94% 95% 72% 60% Mobile contents (ring tones/games) 69% 69% 93% 95% 67% 57% Educational / Learning material 59% 63% 97% 94% 63% 52% Screensavers/wallpapers 53% 53% 49% 58% 48% 49% Adult content 26% 23% 23% 30% 20% 22% Movies 43% 33% 47% 42% 39% 35% None of the above 4% 5% 0.4% 1% 4% 9%
149
Table 79: E-commerce related activities
E-Commerce Related Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,926 2,713 475 437 423 10,707 E-greetings 72% 65% 60% 58% 70% 61% Net telephony 22% 16% 18% 15% 17% 15% Online bill payment 36% 29% 23% 26% 47% 25% Book air tickets 36% 28% 22% 27% 51% 26% Book train tickets 35% 35% 30% 28% 38% 30% Book hotels 12% 8% 12% 12% 11% 8% Buy non-travel products 42% 44% 16% 15% 58% 33% Net banking 45% 41% 29% 32% 56% 34% Check real estate info 56% 61% 93% 93% 59% 40% Check financial info 66% 70% 94% 94% 76% 49% Online stock trading 21% 18% 13% 20% 28% 15% None of these 0.2% 0.5% 0.0% 0.0% 0.0% 9%
Table 80: E-commerce related activities
E-Commerce Related Activities Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 E-greetings 72% 68% 68% 66% 72% 65% Net telephony 27% 19% 33% 27% 18% 20% Online bill payment 47% 39% 43% 48% 54% 39% Book air tickets 50% 40% 47% 61% 60% 45% Book train tickets 48% 47% 61% 60% 42% 53% Book hotels 14% 10% 24% 25% 11% 14% Buy non-travel products 68% 70% 41% 40% 75% 57% Net banking 57% 52% 52% 50% 62% 49% Check real estate info 54% 58% 86% 90% 59% 45% Check financial info 65% 66% 88% 91% 74% 55% Online stock trading 26% 22% 23% 30% 31% 21% None of these 0.0% 0.0% 0.0% 0.0% 0.0% 1%
150
Table 81: Online shopping
Online Shopping Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Searched only 29% 24% 34% 39% 15% 44% Both searched and bought 59% 62% 39% 36% 77% 57% Neither searched nor bought 13% 14% 27% 25% 9% 0.0%
Table 82: Online shopping
Online Shopping Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Both searched and bought 100% 100% 100% 100% 100% 100%
Table 83: Blogging activities
Blogging Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,992 2,781 479 440 432 10,888 Check / read blogs at least once a week 31% 26% 23% 29% 27% 25% Check / read blogs less than once a week 12% 9% 13% 12% 12% 9% Comment on blog post at least once a week 15% 11% 11% 15% 11% 10% Comment on blog post less than once a week 8% 6% 8% 9% 5% 6% Have a blog site of my own 10% 6% 8% 5% 8% 7% None of the above 59% 66% 68% 63% 62% 67%
151
Table 84: Blogging activities
Blogging Activities Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Check / read blogs at least once a week 37% 30% 28% 38% 27% 30% Check / read blogs less than once a week 13% 11% 13% 19% 14% 11% Comment on blog post at least once a week 19% 13% 13% 27% 12% 14% Comment on blog post less than once a week 9% 8% 9% 17% 5% 8% Have a blog site of my own 12% 8% 11% 9% 7% 9% None of the above 53% 61% 66% 52% 61% 62%
Table 85: Member of an online community
Member Of An Online Community Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Not a member of any online community 44% 59% 52% 57% 50% 56% Member of an online community 56% 41% 48% 43% 50% 44%
Table 86: Member of an online community
Member Of An Online Community Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Not a member of any online community 42% 54% 47% 51% 50% 52% Member of an online community 58% 46% 53% 49% 51% 48%
152
Table 87: Membership by type of online community
Membership By Type Of Online Community Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Not a member of any online community 44% 59% 52% 57% 50% 56% Alumni & Schools 12% 6% 6% 3% 14% 8% Computers & Internet 8% 7% 7% 4% 4% 6% Romance & Relationships 6% 5% 4% 6% 5% 5% Business / Professional community 3% 4% 4% 2% 5% 4% Music 4% 3% 3% 4% 3% 3% Schools & Education 3% 2% 6% 3% 1% 3% Games 3% 2% 2% 4% 2% 3% Individuals 2% 2% 3% 1% 3% 2% Arts & Entertainment 2% 2% 3% 2% 2% 2% Company 2% 2% 1% 2% 1% 2% Cultures & Community 1% 2% 4% 2% 2% 2% Travel 1% 1% 0.9% 0.7% 2% 0.9% Religion & Beliefs 1% 0.9% 0.7% 2% 0.5% 0.8% Health, Wellness & Fitness 1% 0.5% 1% 0.6% 0.3% 0.7% Science & History 1% 0.6% 0.8% 3% 0.6% 0.7% Automotive 1% 0.5% 0.2% 0.5% 0.8% 0.6% Family & Home 0.3% 0.5% 0.8% 2% 0.5% 0.5% Fashion & Beauty 0.7% 0.3% 1% 0.4% 0.6% 0.5% Countries & Regional 0.6% 0.5% 0.4% 0.5% 0.6% 0.4% Hobbies & Crafts 0.3% 0.2% 0.4% 0.3% 0.2% 0.4% Recreation & Sports 0.6% 0.3% 0.0% 0.1% 0.2% 0.3% Cities & Neighborhoods 0.1% 0.2% 0.0% 0.5% 0.8% 0.2% Gay, Lesbian & Bi 0.2% 0.4% 0.0% 0.5% 0.3% 0.2% Government & Politics 0.1% 0.2% 0.0% 0.3% 0.0% 0.2% Pets & Animals 0.1% 0.3% 0.5% 0.4% 0.5% 0.2% Food, Drink & Wine 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
153
Table 88: Membership by type of online community
Membership By Type Of Online Community Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Not a member of any online community 42% 54% 47% 51% 50% 52% Alumni & Schools 13% 8% 8% 4% 15% 9% Computers & Internet 7% 7% 5% 5% 5% 6% Business / Professional community 4% 5% 7% 4% 6% 5% Romance & Relationships 7% 5% 5% 3% 5% 5% Music 4% 3% 7% 5% 3% 3% Games 4% 2% 2% 1% 2% 2% Individuals 2% 2% 1% 3% 3% 2% Schools & Education 2% 1% 4% 2% 1% 2% Arts & Entertainment 2% 2% 3% 3% 1% 2% Company 1% 2% 2% 4% 1% 2% Cultures & Community 2% 2% 3% 3% 1% 2% Travel 1% 2% 2% 0.3% 2% 1% Religion & Beliefs 1% 0.6% 0.4% 0.6% 0.4% 0.9% Automotive 2% 0.6% 0.4% 0.0% 0.8% 0.8% Health, Wellness & Fitness 1% 0.5% 0.4% 2% 0.4% 0.8% Science & History 1% 0.5% 0.8% 7% 0.5% 0.8% Family & Home 0.3% 0.7% 2% 0.0% 0.6% 0.7% Countries & Regional 0.8% 0.6% 0.0% 1% 0.5% 0.5% Fashion & Beauty 0.7% 0.2% 1% 0.0% 0.3% 0.5% Hobbies & Crafts 0.3% 0.4% 0.0% 0.4% 0.2% 0.5% Cities & Neighborhoods 0.2% 0.3% 0.0% 2% 1% 0.3% Recreation & Sports 0.3% 0.3% 0.0% 0.0% 0.3% 0.3% Gay, Lesbian & Bi 0.2% 0.5% 0.0% 0.0% 0.0% 0.2% Government & Politics 0.1% 0.1% 0.0% 0.0% 0.0% 0.2% Pets & Animals 0.1% 0.3% 0.4% 0.0% 0.6% 0.2% Food, Drink & Wine 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
154
Table 89: Usage of other language websites
Usage Of Other Language Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Use other language websites 13% 15% 16% 16% 11% 12% Use only English websites 87% 85% 84% 84% 89% 88%
Table 90: Usage of other language websites
Usage Of Other Language Websites Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Use other language websites 14% 16% 15% 23% 13% 14% Use only English websites 86% 84% 86% 78% 87% 86%
Table 91: Online activities desired in other languages
Online Activities Desired In Other Languages Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,992 2,781 479 440 432 10,888 Email 61% 64% 71% 70% 61% 62% Chatting 50% 46% 57% 52% 42% 47% Entertainment 50% 48% 49% 48% 48% 46% Online news 38% 36% 38% 36% 38% 32% Search information 36% 37% 35% 36% 37% 34% Travel related information 20% 21% 19% 19% 27% 18% Online shopping 29% 28% 21% 17% 33% 20% Blog 19% 14% 13% 10% 22% 13% Online learning / education 34% 34% 40% 37% 34% 32% Matrimony 16% 17% 17% 17% 17% 15% Astrology 25% 28% 28% 25% 30% 24% Not Interested 20% 20% 14% 14% 19% 20%
155
Table 92: Online activities desired in other languages
Online Activities Desired In Other Languages Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Email 61% 63% 69% 72% 59% 62% Chatting 51% 47% 58% 63% 42% 46% Entertainment 53% 49% 54% 55% 47% 48% Online news 40% 37% 46% 44% 37% 36% Search information 39% 39% 41% 43% 36% 37% Travel related information 26% 25% 29% 29% 29% 24% Online shopping 35% 32% 33% 27% 37% 27% Blog 22% 16% 15% 15% 24% 16% Online learning / education 37% 36% 42% 43% 35% 34% Matrimony 17% 18% 21% 21% 17% 17% Astrology 24% 29% 30% 28% 28% 26% Not Interested 19% 20% 11% 14% 20% 20%
Table 93: Problems faced while surfing the internet
Problems Faced While Surfing The Internet Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,992 2,781 479 440 432 10,888 Difficult to connect 31% 31% 37% 40% 31% 33% Slow website opening 60% 61% 62% 65% 60% 62% Cumbersome navigation 15% 13% 16% 14% 16% 13% Unsolicited ads/pop-ups 55% 50% 38% 34% 63% 48% Lack of response to queries 32% 27% 29% 33% 32% 27% Spam / junk mails 59% 56% 44% 39% 62% 52% Virus / spyware 57% 52% 58% 49% 52% 51% Lack of local language content 8% 10% 11% 14% 8% 9% Never faced any problem 7% 8% 9% 8% 5% 7% Others 2% 1% 2% 1% 0.9% 2%
156
Table 94: Problems faced while surfing the internet
Problems Faced While Surfing The Internet Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Difficult to connect 30% 29% 40% 41% 32% 33% Slow website opening 62% 61% 64% 64% 62% 62% Cumbersome navigation 20% 17% 19% 23% 17% 17% Unsolicited ads/pop-ups 62% 57% 54% 46% 66% 55% Lack of response to queries 35% 29% 34% 38% 34% 31% Spam / junk mails 67% 63% 59% 52% 67% 61% Virus / spyware 63% 56% 66% 59% 53% 57% Lack of local language content 9% 11% 17% 15% 8% 10% Never faced any problem 5% 7% 7% 6% 5% 6% Others 2% 2% 2% 0.1% 1% 2%
157
Table 95: Top of mind unaided recall - all websites
Top Of Mind Unaided Recall - All Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,447 1,742 562 491 462 10,662 Google 37% 23% 54% 16% 35% 30% Yahoo 27% 26% 21% 61% 26% 28% Rediff 7% 24% 5% 5% 9% 11% Orkut 6% 4% 2% 4% 2% 5% Gmail 3% 4% 3% 0.7% 4% 3% Hotmail 2% 1% 0.2% 0.6% 3% 2% Indiatimes 0.9% 1% 0.4% 0.9% 6% 1% MSN 0.8% 0.4% 0.3% 0.4% 1% 0.6% Contest2win 0.5% 1% 0.0% 0.3% 1% 0.6% Moneycontrol 0.3% 0.1% 0.1% 0.0% 1% 0.5% Wikipedia 0.4% 0.8% 0.0% 0.0% 0.1% 0.5% Funmaza 0.0% 0.0% 0.0% 0.0% 0.0% 0.5% Ebay 2% 0.1% 0.0% 0.0% 0.0% 0.4% Sify 0.2% 0.1% 2% 0.2% 0.0% 0.4% Microsoft 0.4% 0.3% 0.1% 0.0% 0.2% 0.4% Howstuffworks 0.4% 0.0% 0.0% 0.0% 0.0% 0.3% Naukri 0.1% 0.4% 0.3% 0.0% 0.9% 0.3% You tube 0.6% 0.1% 0.0% 0.1% 0.1% 0.3% Cricinfo 0.0% 0.0% 0.0% 0.0% 0.6% 0.2% Espnstar 0.2% 0.3% 0.1% 0.1% 0.6% 0.2% Freshersworld 0.1% 0.0% 0.0% 0.0% 0.0% 0.2% ICICIbank 0.0% 0.1% 0.0% 0.0% 1% 0.2% ICICIDirect 0.2% 0.4% 0.0% 0.0% 0.0% 0.2% Monster 0.1% 0.0% 0.1% 0.4% 0.0% 0.2% NDTV 0.2% 0.0% 0.2% 0.0% 0.4% 0.2% Nokia 0.3% 0.2% 0.0% 0.4% 0.0% 0.2% Santabanta 0.2% 0.0% 0.0% 0.0% 0.2% 0.2% Sharekhan 0.8% 0.0% 0.0% 0.0% 0.0% 0.2% WWE 0.0% 0.4% 0.0% 0.0% 0.0% 0.2% Ebizel 0.4% 0.0% 0.0% 0.0% 0.0% 0.2% India 0.1% 0.4% 0.9% 0.4% 0.0% 0.2% 123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Bharatmatrimony 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% BSNL 0.0% 0.0% 0.0% 0.7% 0.0% 0.1% Download 0.0% 0.0% 0.0% 0.3% 0.0% 0.1% Economictimes 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Hi5 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Hpindia 0.0% 0.3% 0.2% 0.0% 0.1% 0.1% Indiafm 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% IRCTC 0.3% 0.0% 0.0% 0.0% 0.0% 0.1% Manoramaonline 0.0% 0.2% 0.0% 0.2% 0.0% 0.1% Raaga 0.3% 0.2% 0.0% 0.0% 0.0% 0.1% Reliance 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Sony 0.5% 0.0% 0.0% 0.0% 0.0% 0.1% Timesjob 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% Timesofindia 0.1% 0.2% 0.0% 0.0% 0.2% 0.1% India games 0.0% 0.8% 0.0% 0.0% 0.0% 0.1%
158
Makemytrip 0.4% 0.1% 0.0% 0.0% 0.0% 0.1% Yatra 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Zapak 0.0% 0.1% 0.0% 0.3% 0.0% 0.1% Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Indiabulls 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Indiainfoline 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% NSEindia 0.0% 0.0% 0.0% 0.3% 0.0% 0.0% Samachar 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Shaadi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Airtel 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Others 8% 8% 10% 8% 6% 10%
159
Table 96: Top of mind unaided recall - all websites
Top Of Mind Unaided Recall - All Websites Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,204 1,690 175 146 317 6,051 Google 36% 28% 55% 15% 38% 33% Yahoo 27% 24% 18% 64% 25% 28% Rediff 8% 24% 5% 3% 10% 12% Orkut 4% 2% 1% 1% 1% 3% Gmail 3% 4% 4% 1% 5% 3% Hotmail 2% 1% 0.2% 0.8% 4% 2% Indiatimes 0.8% 1% 0.9% 1% 5% 1% MSN 1% 0.6% 0.8% 1% 0.4% 0.8% Ebay 2% 0.2% 0.0% 0.0% 0.0% 0.6% Wikipedia 0.6% 0.8% 0.0% 0.0% 0.1% 0.6% Contest2win 0.7% 0.4% 0.0% 0.0% 1% 0.4% ICICIDirect 0.1% 0.6% 0.0% 0.0% 0.0% 0.3% Moneycontrol 0.3% 0.2% 0.4% 0.0% 1% 0.3% Naukri 0.1% 0.5% 0.0% 0.1% 0.5% 0.3% NDTV 0.2% 0.1% 0.4% 0.0% 0.5% 0.3% Sharekhan 1% 0.0% 0.0% 0.0% 0.0% 0.3% Sify 0.3% 0.0% 0.0% 0.0% 0.1% 0.3% Microsoft 0.5% 0.2% 0.2% 0.1% 0.1% 0.3% Cricinfo 0.0% 0.0% 0.0% 0.0% 0.8% 0.2% Espnstar 0.1% 0.3% 0.0% 0.0% 0.0% 0.2% Howstuffworks 0.7% 0.0% 0.0% 0.0% 0.0% 0.2% ICICIbank 0.1% 0.1% 0.0% 0.0% 2% 0.2% IRCTC 0.4% 0.0% 0.0% 0.0% 0.0% 0.2% Monster 0.2% 0.1% 0.0% 1% 0.0% 0.2% Nokia 0.2% 0.0% 0.1% 0.0% 0.0% 0.2% Raaga 0.4% 0.3% 0.1% 0.0% 0.0% 0.2% Santabanta 0.4% 0.0% 0.0% 0.0% 0.0% 0.2% India 0.1% 0.4% 1% 0.0% 0.0% 0.2% You tube 0.6% 0.0% 0.0% 0.0% 0.2% 0.2% Bharatmatrimony 0.0% 0.4% 0.0% 0.0% 0.0% 0.1% BSNL 0.0% 0.0% 0.0% 2% 0.0% 0.1% Economictimes 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Freshersworld 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% HDFC 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Hi5 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Hpindia 0.0% 0.1% 0.0% 0.0% 0.1% 0.1% Indiafm 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Indiainfoline 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Manoramaonline 0.0% 0.2% 0.0% 0.6% 0.0% 0.1% Reliance 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Samachar 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Sony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Timesjob 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Timesofindia 0.1% 0.3% 0.0% 0.0% 0.1% 0.1% Ebizel 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% India games 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Makemytrip 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
160
Yatra 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% 123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Download 0.0% 0.0% 0.0% 0.8% 0.0% 0.0% Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% NSEindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Shaadi 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% WWE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zapak 0.0% 0.1% 0.0% 0.2% 0.0% 0.0% Airtel 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% Others 9% 8% 13% 8% 3% 11%
161
Table 97: Most used website - all websites
Most Used Website - All Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,483 1,768 570 498 469 10,782 Google 36% 23% 59% 13% 35% 31% Yahoo 23% 22% 20% 63% 19% 26% Rediff 7% 26% 5% 5% 9% 11% Orkut 10% 5% 5% 5% 3% 8% Gmail 3% 5% 6% 1% 6% 4% Hotmail 2% 1% 0.3% 0.6% 4% 1% Indiatimes 0.6% 0.8% 0.3% 0.4% 9% 1% Wikipedia 0.3% 0.4% 0.0% 0.4% 0.4% 0.6% Ebay 2% 0.0% 0.0% 0.0% 0.0% 0.5% Moneycontrol 1% 0.5% 0.1% 0.0% 2% 0.5% MSN 0.7% 0.6% 0.0% 0.4% 0.7% 0.4% Naukri 0.3% 0.5% 0.1% 0.3% 0.5% 0.4% Sify 0.3% 0.2% 1% 0.2% 0.0% 0.4% Contest2win 0.3% 0.4% 0.0% 0.0% 2% 0.4% Icicibank 0.3% 0.5% 0.0% 1% 0.7% 0.3% Icicidirect 0.2% 0.4% 0.0% 0.1% 0.6% 0.3% Nseindia 0.4% 0.1% 0.0% 0.3% 0.3% 0.3% Download 0.3% 0.3% 0.0% 0.0% 0.0% 0.2% Monster 0.1% 0.1% 0.0% 0.6% 0.1% 0.2% Santabanta 0.3% 0.2% 0.0% 0.0% 0.2% 0.2% Youtube 0.1% 0.1% 0.0% 0.1% 0.1% 0.2% Espnstar 0.3% 0.0% 0.0% 0.0% 0.0% 0.1% Raaga 0.0% 0.3% 0.0% 0.3% 0.0% 0.1% Sharekhan 0.1% 0.4% 0.0% 0.0% 0.0% 0.1% Timesjob 0.2% 0.1% 0.0% 0.1% 0.0% 0.1% WWE 0.0% 0.4% 0.0% 0.0% 0.2% 0.1% Bseindia 0.1% 0.0% 0.0% 0.0% 0.6% 0.1% Others 13% 12% 4% 8% 8% 13%
162
Table 98: Most used website - all websites
Most Used Website - All Websites Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,209 1,709 180 149 321 6,102 Google 36% 27% 64% 16% 37% 33% Yahoo 23% 21% 17% 65% 20% 25% Rediff 8% 27% 4% 4% 9% 12% Orkut 7% 4% 4% 5% 1% 5% Gmail 3% 5% 5% 0.7% 7% 4% Hotmail 2% 1% 0.3% 0.7% 4% 2% Indiatimes 0.8% 0.8% 0.7% 0.1% 7% 1% Moneycontrol 0.7% 0.7% 0.3% 0.0% 2% 0.7% Wikipedia 0.4% 0.1% 0.0% 0.0% 0.5% 0.7% Ebay 2% 0.0% 0.0% 0.0% 0.0% 0.6% MSN 0.9% 0.7% 0.0% 1% 1% 0.6% Icicibank 0.1% 0.9% 0.0% 0.0% 1% 0.4% Icicidirect 0.1% 0.6% 0.0% 0.2% 0.7% 0.4% Naukri 0.1% 0.4% 0.2% 0.0% 0.5% 0.4% Sify 0.4% 0.1% 0.0% 0.0% 0.1% 0.3% Monster 0.1% 0.2% 0.0% 2% 0.0% 0.2% Nseindia 0.6% 0.0% 0.0% 0.0% 0.4% 0.2% Santabanta 0.3% 0.3% 0.0% 0.0% 0.0% 0.2% Contest2win 0.0% 0.1% 0.0% 0.0% 2% 0.2% Youtube 0.2% 0.0% 0.0% 0.0% 0.2% 0.2% Download 0.3% 0.0% 0.1% 0.0% 0.0% 0.1% Espnstar 0.3% 0.1% 0.0% 0.0% 0.1% 0.1% Raaga 0.0% 0.3% 0.0% 0.9% 0.0% 0.1% Sharekhan 0.1% 0.3% 0.0% 0.0% 0.0% 0.1% Timesjob 0.3% 0.0% 0.0% 0.0% 0.0% 0.1% Bseindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% WWE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 14% 9% 4% 5% 6% 12%
163
Table 99: Preferred website for emailing
Preferred Website For Emailing Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Yahoo 57% 36% 54% 75% 40% 52% Gmail 24% 21% 29% 8% 26% 21% Rediff 10% 37% 14% 7% 15% 18% Hotmail 7% 4% 3% 2% 12% 6% Indiatimes 1% 0.8% 0.1% 0.7% 6% 1% Sify 0.2% 0.7% 0.4% 2% 0.4% 0.9% Sancharnet/BSNL 0.1% 0.5% 0.1% 4% 0.5% 0.6% VSNL 0.5% 0.2% 0.5% 0.2% 1% 0.6% Lycos 0.1% 0.0% 0.1% 0.4% 0.0% 0.2% AOL 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% Others 100% 100% 100% 100% 100% 100%
Table 100: Preferred website for emailing
Preferred Website For Emailing Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Yahoo 55% 35% 50% 73% 37% 48% Gmail 26% 24% 32% 8% 28% 25% Rediff 10% 35% 13% 6% 16% 18% Hotmail 7% 4% 4% 2% 14% 7% Indiatimes 1% 1% 0.2% 1% 4% 1% Sancharnet/BSNL 0.1% 0.4% 0.2% 5% 0.7% 0.7% Sify 0.2% 0.3% 0.5% 4% 0.5% 0.7% VSNL 0.5% 0.3% 0.0% 0.7% 0.8% 0.6% Lycos 0.1% 0.0% 0.3% 0.0% 0.0% 0.2% AOL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 100% 100% 100% 100% 100% 100%
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Table 101: Multiple user shares of email websites
Multiple User Shares Of Email Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,992 2,781 479 440 432 10,888 AOL 4% 3% 4% 3% 3% 3% Gmail 73% 62% 68% 42% 71% 63% Hotmail 48% 41% 40% 24% 51% 38% Indiatimes 23% 22% 15% 10% 58% 19% Lycos 3% 2% 3% 2% 3% 2% Rediff 57% 88% 56% 44% 55% 58% Sancharnet/BSNL 10% 7% 7% 10% 8% 7% Sify 16% 16% 15% 12% 16% 13% VSNL 5% 7% 9% 6% 6% 4% Yahoo 94% 87% 92% 94% 86% 90% Others 6% 4% 4% 4% 5% 5%
Table 102: Multiple user shares of email websites
Multiple User Shares Of Email Websites Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Yahoo 93% 87% 95% 92% 85% 89% Gmail 74% 68% 71% 51% 76% 67% Rediff 58% 90% 60% 53% 60% 61% Hotmail 53% 45% 49% 35% 56% 45% Indiatimes 26% 25% 19% 16% 61% 23% Sify 18% 18% 14% 20% 16% 16% Sancharnet/BSNL 11% 9% 8% 12% 8% 9% VSNL 6% 7% 9% 12% 5% 6% AOL 5% 3% 5% 7% 3% 4% Lycos 3% 2% 4% 3% 1% 3% Others 6% 6% 4% 5% 5% 4%
165
Table 103: Preferred website for job search
Preferred Website For Job Search Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,164 1,541 497 434 409 8,130 Naukri 39% 43% 18% 23% 49% 37% Monster 30% 25% 24% 25% 20% 27% Timesjobs 15% 13% 9% 6% 13% 14% Google 3% 2% 34% 4% 5% 5% Yahoo 2% 2% 2% 27% 0.3% 3% Rediff 0.6% 6% 0.4% 3% 0.3% 2% Indiatimes 1% 2% 2% 1% 5% 2% Jobsahead 2% 2% 0.6% 0.0% 0.8% 1% Freshersworld 1% 0.3% 1% 2% 0.5% 1% Jobs 0.6% 0.5% 2% 2% 0.2% 1% Jobstreet 0.2% 0.6% 0.4% 0.7% 2% 0.8% Jobsearch 1% 0.4% 0.0% 0.1% 0.5% 0.6% Clickjobs 0.5% 0.4% 1% 0.0% 0.6% 0.5% Jobsindia 0.1% 0.4% 0.3% 0.5% 0.0% 0.2% Devnetjobs 0.4% 0.1% 0.0% 0.2% 0.0% 0.1% Others 3% 4% 5% 6% 3% 5%
Table 104: Preferred website for job search
Preferred Website For Job Search Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 986 1,430 177 139 264 4,750 Naukri 41% 46% 23% 34% 53% 42% Monster 27% 21% 18% 31% 21% 24% Timesjobs 15% 13% 15% 4% 11% 14% Google 3% 1% 35% 3% 1% 4% Yahoo 2% 2% 1% 21% 0.4% 2% Rediff 0.5% 5% 0.5% 0.5% 0.3% 2% Indiatimes 0.9% 2% 0.2% 0.7% 4% 2% Jobsahead 2% 3% 2% 0.0% 1% 2% Freshersworld 1% 0.3% 0.2% 1% 0.7% 1% Jobs 0.3% 0.4% 2% 0.2% 0.3% 1% Jobstreet 0.3% 0.9% 0.0% 0.7% 2% 0.8% Jobsearch 2% 0.3% 0.1% 0.0% 0.7% 0.6% Clickjobs 0.8% 0.5% 0.0% 0.0% 0.8% 0.5% Devnetjobs 0.3% 0.0% 0.1% 0.0% 0.0% 0.2% Jobsindia 0.2% 0.5% 0.0% 1% 0.0% 0.2% Others 4% 4% 3% 2% 3% 5%
166
Table 105: Preferred website for mobile content
Preferred Website For Mobile Content Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,850 1,318 425 371 350 5,639 Yahoo 13% 10% 7% 59% 10% 13% Rediff 9% 31% 4% 6% 6% 13% Google 5% 4% 66% 5% 7% 10% Nokia 9% 11% 2% 5% 9% 9% Indiatimes 7% 7% 5% 1% 29% 7% Mobile9 6% 3% 1% 1% 3% 4% Hutch 4% 3% 2% 1% 3% 3% Ringtones 3% 2% 4% 2% 0.1% 3% Funmaza 3% 3% 0.2% 0.6% 3% 3% Airtel 3% 4% 0.7% 2% 3% 3% Mobango 3% 2% 0.3% 0.6% 3% 2% Zedge 3% 1% 0.0% 2% 3% 2% Sify 2% 1% 0.2% 0.5% 1% 2% Sonyericsson 1% 0.8% 0.4% 0.4% 0.4% 1% Games 0.8% 0.4% 0.5% 0.3% 1% 0.9% Cooltoad 0.5% 0.5% 0.2% 0.0% 0.2% 0.8% Mobileringtones 0.7% 0.9% 0.0% 0.0% 0.1% 0.8% Download 0.6% 0.6% 0.1% 0.3% 1% 0.7% Masti4India 0.4% 0.9% 0.0% 0.4% 0.0% 0.7% Freeringtones 1% 0.2% 0.0% 0.0% 0.5% 0.6% R World 0.4% 0.6% 0.4% 0.0% 0.6% 0.6% Santabanta 1% 0.2% 0.0% 0.1% 0.9% 0.6% Tagtag 0.7% 0.3% 0.4% 0.4% 0.0% 0.6% Mauj 0.7% 1% 0.0% 0.0% 0.7% 0.5% Getjar 1% 0.2% 0.3% 0.0% 0.6% 0.5% Samsungmobile 0.4% 0.6% 0.8% 0.0% 0.4% 0.4% Zapak 0.2% 0.1% 0.0% 0.1% 0.5% 0.4% Motozone 0.5% 0.4% 0.2% 0.7% 0.5% 0.4% Cellebrum 1% 0.0% 0.0% 0.0% 0.0% 0.3% Hungama 0.2% 0.3% 0.0% 0.0% 1% 0.3% MSN 0.1% 0.1% 0.0% 0.1% 0.0% 0.3% Papuyaar 0.1% 0.6% 0.0% 0.0% 0.0% 0.3% Idea 0.5% 0.2% 0.0% 0.0% 0.0% 0.3% Raaga 0.3% 0.1% 0.2% 0.0% 0.0% 0.2% Dotsis 0.3% 0.1% 0.0% 0.0% 0.1% 0.2% BSNL 0.1% 0.1% 0.3% 0.0% 1% 0.2% Indiafm 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Apniisp 0.2% 0.0% 0.0% 0.2% 0.0% 0.1% Others 18% 9% 4% 12% 9% 14%
167
Table 106: Preferred website for mobile content
Preferred Website For Mobile Content Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 793 1,155 171 138 219 3,372 Yahoo 12% 10% 10% 55% 12% 14% Rediff 9% 28% 6% 4% 7% 13% Nokia 10% 11% 2% 4% 10% 9% Indiatimes 9% 9% 0.9% 3% 30% 9% Google 4% 2% 72% 2% 6% 8% Hutch 4% 3% 0.3% 1% 5% 4% Mobile9 5% 3% 1% 0.0% 2% 3% Airtel 3% 4% 2% 2% 2% 3% Funmaza 3% 4% 0.1% 0.0% 4% 3% Ringtones 3% 2% 0.4% 3% 0.2% 3% Sify 2% 2% 0.4% 0.5% 2% 2% Zedge 3% 1% 0.0% 0.0% 3% 2% Mobango 3% 1% 0.0% 2% 3% 2% Sonyericsson 2% 1% 0.0% 0.8% 0.1% 1% Mobileringtones 1% 0.7% 0.0% 0.0% 0.2% 0.9% Games 0.7% 0.3% 0.0% 0.8% 1% 0.9% Tagtag 0.9% 0.0% 0.0% 0.0% 0.0% 0.8% Download 0.9% 0.7% 0.3% 0.0% 0.8% 0.7% Masti4India 0.5% 1% 0.0% 0.0% 0.0% 0.7% R World 0.4% 0.8% 1% 0.0% 0.8% 0.7% Mauj 0.7% 0.8% 0.0% 0.0% 0.9% 0.6% Motozone 0.7% 0.7% 0.0% 2% 0.3% 0.6% Cooltoad 0.1% 0.7% 0.1% 0.0% 0.3% 0.5% Freeringtones 1% 0.0% 0.0% 0.0% 0.7% 0.5% Santabanta 1% 0.1% 0.0% 0.3% 0.4% 0.5% Hungama 0.2% 0.5% 0.0% 0.0% 2% 0.4% MSN 0.2% 0.2% 0.1% 0.3% 0.0% 0.4% Samsungmobile 0.3% 0.9% 0.2% 0.0% 0.0% 0.4% Zapak 0.2% 0.1% 0.1% 0.2% 0.0% 0.4% Getjar 0.6% 0.4% 0.9% 0.0% 0.5% 0.4% Papuyaar 0.2% 0.2% 0.0% 0.0% 0.0% 0.3% Idea 0.3% 0.3% 0.0% 0.0% 0.0% 0.3% Cellebrum 0.8% 0.0% 0.0% 0.0% 0.0% 0.2% Indiafm 0.0% 0.4% 0.0% 0.0% 0.0% 0.2% Dotsis 0.3% 0.0% 0.0% 0.0% 0.0% 0.2% BSNL 0.0% 0.1% 0.8% 0.0% 0.0% 0.2% Apniisp 0.4% 0.0% 0.0% 0.5% 0.0% 0.2% Raaga 0.2% 0.0% 0.1% 0.0% 0.0% 0.1% Others 18% 9% 2% 20% 8% 14%
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Table 107: Preferred website for sports
Preferred Website For Sports Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,881 1,340 432 377 355 6,175 Espnstarsports 38% 27% 13% 15% 32% 28% Cricinfo 14% 11% 7% 4% 17% 14% Yahoo 10% 9% 7% 60% 6% 12% Rediff 5% 22% 0.4% 4% 7% 9% Google 4% 3% 59% 3% 3% 7% Sports 5% 2% 3% 2% 1% 4% Indiatimes 2% 4% 1% 0.9% 11% 3% NDTV 2% 2% 1% 0.2% 5% 2% Cricketnext 1% 4% 0.6% 1% 3% 2% Sify 2% 2% 0.7% 1% 2% 2% Tensports 2% 1% 0.7% 2% 0.7% 2% WWE 1% 3% 0.9% 0.4% 0.0% 2% MSN 0.9% 2% 0.7% 0.6% 0.7% 2% BBC Sports 1% 0.9% 0.0% 0.3% 1% 0.8% Timesofindia 0.3% 0.5% 0.2% 0.0% 2% 0.8% Iccworldcup 0.4% 0.5% 0.6% 0.4% 0.0% 0.5% DD Sports 0.6% 0.6% 0.0% 0.5% 0.0% 0.4% Khel 0.7% 0.4% 0.0% 0.5% 1% 0.4% Cricbuzz 0.4% 0.1% 0.3% 0.0% 0.5% 0.3% CNN 0.6% 0.1% 0.2% 0.0% 1% 0.3% Zeesports 0.3% 0.2% 0.0% 0.1% 0.1% 0.1% Others 8% 5% 4% 3% 6% 8%
169
Table 108: Preferred website for sports
Preferred Website For Sports Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 849 1,212 169 134 230 3,738 Espnstarsports 34% 28% 16% 22% 31% 29% Cricinfo 13% 15% 4% 4% 20% 15% Yahoo 11% 8% 7% 58% 5% 11% Rediff 6% 18% 0.3% 4% 8% 9% Google 5% 3% 60% 0.9% 3% 6% Indiatimes 2% 5% 0.8% 0.6% 10% 3% Sports 5% 1% 1% 4% 2% 3% NDTV 3% 2% 1% 0.1% 7% 3% Cricketnext 1% 3% 0.0% 0.0% 2% 2% WWE 1% 4% 0.9% 0.0% 0.1% 2% Tensports 2% 0.9% 0.0% 0.7% 0.9% 2% MSN 1% 2% 2% 1% 0.9% 2% Sify 1% 2% 2% 0.6% 0.7% 2% BBC Sports 1% 1% 0.0% 0.8% 2% 1% Timesofindia 0.3% 0.6% 0.6% 0.0% 2% 1% Khel 1% 0.5% 0.0% 1% 0.9% 0.6% Iccworldcup 0.4% 0.4% 0.5% 0.0% 0.0% 0.5% Cricbuzz 0.6% 0.2% 0.8% 0.0% 0.7% 0.4% DD Sports 0.8% 0.6% 0.0% 0.0% 0.0% 0.4% CNN 0.8% 0.1% 0.0% 0.0% 1% 0.4% Zeesports 0.1% 0.3% 0.0% 0.0% 0.1% 0.1% Others 9% 4% 3% 3% 4% 8%
170
Table 109: Preferred website for travel products
Preferred Website For Travel Products Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,948 1,388 447 391 368 5,855 Makemytrip 21% 20% 3% 0.9% 26% 18% Yatra 23% 12% 2% 13% 21% 17% IRCTC 15% 15% 4% 4% 11% 16% Google 5% 6% 77% 3% 2% 10% Yahoo 4% 4% 2% 65% 1% 8% Rediff 2% 19% 0.4% 1% 2% 5% Indiatimes 2% 3% 0.1% 3% 18% 3% Travelguru 4% 2% 0.6% 2% 4% 3% Travel 2% 2% 5% 0.1% 1% 2% Cleartrip 3% 2% 0.8% 0.3% 2% 2% Airdeccan 2% 1% 1% 2% 0.5% 2% Airindia 2% 0.5% 0.1% 1% 0.9% 1% Travel India 1% 0.8% 0.4% 0.6% 1% 0.8% Sify 0.2% 0.3% 0.0% 1% 0.0% 0.7% Jetairways 1% 0.8% 0.3% 0.0% 1% 0.6% Tours 1% 0.3% 0.0% 0.0% 0.1% 0.6% Rajtravels 1% 0.3% 0.1% 0.5% 1% 0.6% Spicejet 0.4% 0.9% 0.1% 0.0% 0.9% 0.5% Goair 0.8% 0.7% 0.0% 0.0% 0.0% 0.4% Flykingfisher 0.4% 0.1% 0.0% 0.0% 0.0% 0.3% Indianairlines 0.3% 0.4% 0.0% 0.5% 0.0% 0.3% MSN 0.3% 0.1% 0.1% 0.1% 0.0% 0.3% Incredibleindia 0.4% 0.4% 0.0% 0.0% 0.0% 0.3% Indiatravels 0.4% 0.1% 0.8% 0.0% 0.3% 0.2% KSRTC 0.1% 0.1% 0.0% 0.0% 0.0% 0.2% Hotels 0.0% 0.2% 0.1% 0.0% 0.0% 0.2% Sitatours 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Thomascook 0.0% 0.1% 0.0% 0.0% 0.3% 0.1% Travelocity 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 9% 9% 3% 2% 7% 8%
171
Table 110: Preferred website for travel products
Preferred Website For Travel Products Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 927 1,331 171 143 282 4,123 Makemytrip 23% 22% 5% 0.5% 30% 20% IRCTC 19% 21% 7% 6% 9% 19% Yatra 20% 14% 4% 25% 23% 18% Google 4% 5% 74% 4% 0.8% 8% Yahoo 3% 2% 2% 50% 0.7% 5% Rediff 2% 14% 0.1% 0.9% 2% 4% Indiatimes 3% 3% 0.2% 3% 16% 3% Travelguru 4% 2% 0.6% 5% 3% 3% Cleartrip 4% 2% 2% 0.7% 2% 3% Airdeccan 3% 2% 0.4% 1% 0.6% 2% Travel 1% 2% 0.1% 0.0% 0.8% 2% Travel India 0.5% 1% 1% 0.0% 1% 0.8% Airindia 0.9% 0.8% 0.0% 0.6% 0.0% 0.6% Tours 1% 0.4% 0.0% 0.0% 0.1% 0.6% Rajtravels 1% 0.4% 0.0% 1% 0.5% 0.6% Goair 0.7% 0.9% 0.0% 0.0% 0.0% 0.5% Jetairways 1% 0.2% 0.1% 0.0% 0.1% 0.5% Sify 0.3% 0.2% 0.0% 2% 0.0% 0.5% Spicejet 0.6% 1% 0.0% 0.0% 0.7% 0.5% Flykingfisher 0.6% 0.1% 0.0% 0.0% 0.0% 0.3% Indianairlines 0.2% 0.2% 0.1% 0.0% 0.0% 0.3% Indiatravels 0.5% 0.1% 0.0% 0.0% 0.4% 0.3% MSN 0.3% 0.1% 0.0% 0.4% 0.0% 0.3% KSRTC 0.0% 0.1% 0.0% 0.0% 0.0% 0.2% Incredibleindia 0.2% 0.4% 0.0% 0.0% 0.1% 0.2% Sitatours 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Thomascook 0.0% 0.1% 0.0% 0.0% 0.4% 0.1% Travelocity 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Hotels 0.0% 0.3% 0.2% 0.0% 0.0% 0.1% Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 6% 7% 4% 0.4% 8% 7%
172
Table 111: Preferred website for matrimony
Preferred Website For Matrimony Ebay Rediff Google Yahoo Indiatimes All Shoppers Sample Base 1,275 1,913 450 406 271 5,344 Agarwal2Agarwal 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Bharatmatrimony 35% 32% 12% 12% 30% 30% Google 2% 0.7% 58% 1% 2% 5% Indianmatrimony 0.1% 0.3% 0.1% 0.2% 0.2% 0.6% Jeevansaathi 5% 7% 5% 3% 3% 5% Matchmaker 0.2% 0.4% 0.0% 0.0% 0.0% 0.2% Matrimonial 2% 1% 1% 4% 1% 1% MSN 0.0% 0.2% 0.0% 0.3% 0.0% 0.2% Rediff 0.8% 13% 0.8% 2% 1% 3% Shaadi 33% 29% 11% 18% 41% 29% Sify 0.1% 0.0% 0.5% 0.0% 0.0% 0.4% Yahoo 5% 2% 2% 42% 1% 4% Telugumatrimony 1% 0.7% 0.2% 0.0% 0.1% 1% Tamilmatrimony 2% 2% 3% 3% 0.6% 3% Simplymarry 3% 2% 0.5% 1% 6% 3% Punjabmatrimony 0.1% 0.0% 0.0% 0.6% 0.0% 0.2% Oriyamatrimony 0.0% 1% 0.0% 0.0% 0.0% 0.3% Marathimatrimony 0.0% 0.5% 0.0% 0.0% 0.0% 0.2% Keralamatrimony 0.6% 2% 0.0% 0.2% 2% 1% Indiatimes 0.5% 0.6% 0.4% 0.7% 7% 0.8% Hindimatrimony 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Bengalimatrimony 0.2% 0.1% 0.0% 0.6% 0.0% 0.2% Gujuratimatrimony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Indiamatrimony 0.4% 1% 0.1% 5% 0.0% 0.9% Matrimony 6% 3% 5% 3% 2% 5% Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Urdumatrimony 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Others 3% 2% 1% 3% 3% 4%
173
Table 112: Preferred website for matrimony
Preferred Website For Matrimony Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 744 1,117 162 134 200 3,261 Bharatmatrimony 39% 34% 10% 10% 37% 32% Shaadi 31% 29% 14% 15% 42% 30% Jeevansaathi 3% 8% 9% 5% 2% 5% Matrimony 5% 3% 6% 2% 0.6% 5% Google 1% 0.7% 52% 0.4% 0.1% 4% Yahoo 4% 2% 0.5% 35% 1% 4% Tamilmatrimony 3% 2% 3% 3% 0.8% 4% Rediff 0.4% 9% 0.4% 3% 2% 3% Simplymarry 3% 2% 0.9% 1% 5% 3% Keralamatrimony 0.8% 3% 0.0% 0.6% 0.0% 1% Matrimonial 2% 0.7% 0.1% 3% 0.9% 1% Indiamatrimony 0.3% 1% 0.2% 15% 0.0% 1% Telugumatrimony 2% 1% 0.0% 0.0% 0.1% 1% Indianmatrimony 0.0% 0.5% 0.0% 0.0% 0.3% 0.8% Indiatimes 0.5% 0.4% 0.2% 0.6% 6% 0.8% Sify 0.2% 0.0% 1% 0.0% 0.0% 0.4% Bengalimatrimony 0.4% 0.1% 0.0% 0.0% 0.0% 0.3% Matchmaker 0.3% 0.5% 0.0% 0.0% 0.0% 0.2% MSN 0.0% 0.3% 0.0% 0.8% 0.0% 0.2% Marathimatrimony 0.0% 0.7% 0.0% 0.0% 0.0% 0.2% Agarwal2Agarwal 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Punjabmatrimony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Oriyamatrimony 0.0% 0.6% 0.0% 0.0% 0.0% 0.1% Hindimatrimony 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% Gujuratimatrimony 0.3% 0.0% 0.0% 0.0% 0.0% 0.1% Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Urdumatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 4% 2% 3% 5% 1% 4%
174
Table 113: Preferred website for financial news/info
Preferred Website For Financial News/Info Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,754 1,249 403 352 331 5,088 Moneycontrol/CNBC 16% 12% 5% 3% 20% 14% Google 6% 6% 84% 7% 4% 12% Yahoo 12% 9% 1% 71% 3% 11% ICICI Direct/ICICI Bank 10% 6% 0.2% 1% 4% 7% Rediff 4% 21% 1% 2% 3% 6% Sharekhan 6% 5% 0.1% 2% 8% 5% Indiatimes 4% 4% 1% 3% 18% 4% NDTV/NDTVprofit 4% 4% 1% 0.3% 7% 4% Economictimes 4% 4% 0.0% 0.2% 9% 3% Stockmarket 2% 0.7% 0.0% 0.6% 0.8% 2% NSE 2% 2% 0.0% 0.5% 1% 2% Sify 1% 1% 0.0% 0.4% 0.1% 2% CNN 3% 0.4% 0.0% 0.4% 2% 1% Business 1% 0.9% 0.0% 0.6% 0.6% 1% Indiabulls 2% 0.5% 1% 0.0% 2% 1% Financialexpress 1% 1% 0.0% 0.0% 1% 1% MSN 0.6% 1% 0.1% 0.1% 2% 1% Timesofindia 0.7% 1% 0.1% 0.1% 2% 1% Financialnews 2% 2% 0.0% 0.9% 0.1% 1% HDFC 0.6% 1% 0.0% 0.0% 0.7% 0.9% Kotaksecurities 0.5% 0.4% 0.0% 0.0% 0.0% 0.7% Indiainfoline 1% 0.7% 0.0% 0.0% 0.3% 0.6% Zeebusiness 0.8% 0.9% 0.0% 0.0% 0.5% 0.6% Ibnlive 1% 0.0% 0.8% 0.0% 0.0% 0.6% Efinancialnews 0.8% 0.4% 0.0% 0.2% 0.6% 0.6% Equitymaster 0.3% 0.3% 0.4% 0.0% 1% 0.4% Valueresearch 0.3% 0.6% 0.0% 0.0% 0.0% 0.4% Manoramaonline 1% 0.0% 0.0% 0.1% 0.0% 0.4% BBC 1% 1% 0.1% 0.0% 0.6% 0.4% Reliancemoney 0.4% 0.4% 0.0% 0.0% 0.0% 0.3% Capitalmarket 0.1% 0.2% 0.0% 0.1% 0.5% 0.2% Karvey 0.1% 0.4% 0.1% 0.1% 0.5% 0.2% 5Paisa 0.3% 0.1% 0.0% 0.0% 0.3% 0.1% Others 11% 12% 3% 7% 8% 14%
175
Table 114: Preferred website for financial news/info
Preferred Website For Financial News/Info Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 763 1,106 168 133 238 3,276 Moneycontrol/CNBC 18% 16% 2% 2% 24% 15% Google 6% 6% 80% 7% 1% 10% Yahoo 10% 6% 2% 59% 3% 8% ICICI Direct/ICICI Bank 11% 7% 0.5% 2% 5% 8% Rediff 4% 17% 2% 1% 3% 6% Indiatimes 4% 6% 2% 6% 15% 5% Sharekhan 7% 6% 0.1% 4% 10% 5% NDTV/NDTVprofit 5% 4% 1% 0.7% 7% 4% Economictimes 4% 3% 0.0% 0.7% 11% 4% Sify 2% 2% 0.0% 0.5% 0.1% 2% Stockmarket 0.9% 1% 0.1% 1% 0.5% 2% NSE 2% 2% 0.0% 0.0% 2% 2% Indiabulls 2% 0.6% 3% 0.0% 3% 2% CNN 3% 0.7% 0.0% 0.0% 1% 1% Financialexpress 1% 1% 0.0% 0.0% 1% 1% HDFC 0.8% 1% 0.0% 0.0% 0.9% 1% Timesofindia 0.8% 0.8% 0.4% 0.0% 2% 1% Business 1% 1% 0.0% 0.0% 0.2% 1% MSN 0.3% 0.9% 0.1% 0.0% 0.6% 1% Financialnews 2% 0.2% 0.0% 2% 0.0% 1% Kotaksecurities 0.8% 0.3% 0.0% 0.0% 0.1% 0.8% Indiainfoline 1% 1% 0.0% 0.0% 0.1% 0.7% Valueresearch 0.3% 0.9% 0.0% 0.0% 0.0% 0.6% Zeebusiness 0.6% 1% 0.0% 0.0% 0.1% 0.6% Manoramaonline 2% 0.0% 0.0% 0.2% 0.0% 0.6% Efinancialnews 0.3% 0.6% 0.0% 0.0% 0.8% 0.6% Equitymaster 0.2% 0.2% 0.9% 0.0% 0.0% 0.5% Ibnlive 1% 0.1% 2% 0.0% 0.0% 0.5% BBC 0.9% 0.2% 0.0% 0.0% 0.0% 0.4% 5Paisa 0.2% 0.1% 0.0% 0.0% 0.4% 0.2% Capitalmarket 0.1% 0.3% 0.0% 0.0% 0.6% 0.2% Reliancemoney 0.0% 0.3% 0.0% 0.0% 0.0% 0.2% Karvey 0.0% 0.7% 0.0% 0.0% 0.4% 0.2% Others 9% 14% 5% 14% 7% 13%
176
Table 115: Preferred website for cinema
Preferred Website For Cinema Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,824 1,299 419 366 345 5,536 Yahoo 10% 8% 5% 57% 5% 10% Google 4% 4% 67% 3% 4% 8% Bollywood 5% 4% 2% 1% 6% 6% PVR Cinemas 6% 5% 4% 2% 14% 6% Rediff 3% 16% 0.9% 2% 7% 5% Indiafm 5% 6% 0.2% 2% 5% 5% Cinema 6% 3% 1% 1% 0.4% 4% Indiatimes 4% 4% 0.0% 2% 17% 3% Movies 4% 2% 0.5% 3% 2% 3% Santabanta 4% 3% 0.3% 2% 2% 3% Tamilcinemas 2% 2% 2% 0.6% 0.1% 3% Sify 2% 3% 0.3% 1% 3% 2% Idlebrain 2% 1% 0.9% 1% 0.3% 2% Indiaglitz 3% 2% 0.8% 0.6% 0.2% 2% Imdb 3% 0.6% 0.4% 1% 0.2% 2% Funcinemas 2% 2% 0.0% 0.0% 4% 2% Raaga 1% 1% 5% 0.6% 0.1% 1% Inox 1% 1% 1% 0.0% 2% 1% Thecinema 2% 0.8% 0.0% 0.5% 2% 1% Zeecinemas 0.7% 2% 0.3% 0.0% 0.0% 1% Youtube 1% 1% 1% 0.0% 2% 1% Satyamcinema 2% 0.3% 0.0% 0.3% 0.6% 1% Adlabs 0.6% 2% 0.0% 0.2% 1% 0.9% Galatta 1% 0.4% 0.0% 0.2% 0.0% 0.9% Cinemax 0.8% 0.5% 0.6% 0.0% 2% 0.8% Indiancinema 0.7% 2% 0.9% 0.1% 0.0% 0.8% Andhravilas 0.8% 0.7% 0.0% 4% 0.0% 0.8% Filmfare 0.2% 0.7% 0.3% 0.2% 0.5% 0.6% Indya 0.8% 1% 0.0% 0.0% 0.1% 0.6% MSN 0.0% 1% 0.1% 0.7% 0.7% 0.6% Hollywood 0.4% 0.9% 0.0% 0.3% 0.8% 0.5% NDTV 0.8% 0.1% 0.4% 0.0% 0.4% 0.5% Teluguone 0.1% 0.7% 0.0% 2% 0.0% 0.5% Starmovies 0.6% 0.1% 0.0% 2% 0.3% 0.5% Musicindiaonline 1% 0.7% 0.0% 0.1% 0.1% 0.5% Cinesouth 0.9% 0.1% 0.7% 0.2% 0.0% 0.5% Chitraloka 0.4% 0.1% 0.0% 0.3% 0.7% 0.5% Timesofindia 0.1% 0.0% 0.0% 0.0% 1% 0.4% Malayalamcinema 0.6% 0.8% 0.0% 0.0% 0.0% 0.4% Smashits 0.3% 0.3% 0.1% 0.5% 0.6% 0.3% Yashrajfilms 0.1% 0.3% 0.0% 0.3% 0.6% 0.3% Funmala 0.1% 0.5% 0.0% 0.0% 0.1% 0.3% Prasad2 0.4% 0.7% 0.1% 0.1% 0.0% 0.2% Glamsham 0.3% 0.1% 0.0% 0.0% 0.0% 0.2% Sonypictures 0.6% 0.1% 0.0% 0.0% 0.0% 0.1% Others 18% 14% 7% 7% 16% 17%
177
Table 116: Preferred website for cinema
Preferred Website For Cinema Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 802 1,097 170 137 226 3,336 Yahoo 8% 9% 7% 52% 4% 10% PVR Cinemas 8% 6% 8% 4% 15% 8% Google 5% 3% 60% 3% 4% 7% Rediff 3% 15% 2% 3% 10% 6% Indiafm 6% 7% 0.1% 4% 5% 5% Bollywood 4% 4% 1% 2% 4% 5% Indiatimes 5% 2% 0.0% 1% 17% 4% Cinema 5% 3% 1% 2% 0.3% 3% Imdb 5% 1% 1% 0.0% 0.2% 3% Tamilcinemas 0.8% 2% 2% 0.0% 0.2% 3% Santabanta 3% 2% 0.0% 2% 0.7% 3% Movies 3% 1% 1% 0.2% 1% 2% Sify 2% 3% 0.6% 1% 3% 2% Funcinemas 2% 3% 0.0% 0.0% 4% 2% Indiaglitz 3% 4% 1% 0.0% 0.3% 2% Idlebrain 2% 0.9% 0.1% 0.0% 0.4% 2% Thecinema 2% 1% 0.0% 1% 2% 2% Inox 2% 0.6% 3% 0.1% 2% 2% Satyamcinema 2% 0.5% 0.0% 0.0% 0.8% 1% Adlabs 1% 2% 0.0% 0.0% 2% 1% Cinemax 1% 0.6% 0.7% 0.0% 2% 1% Galatta 1% 0.6% 0.0% 0.2% 0.0% 1% Zeecinemas 0.9% 1% 0.7% 0.0% 0.0% 1% MSN 0.0% 2% 0.2% 2% 0.0% 0.8% Andhravilas 0.3% 0.1% 0.0% 11% 0.0% 0.8% Indiancinema 0.6% 0.9% 2% 0.0% 0.0% 0.7% Youtube 0.8% 0.7% 0.3% 0.1% 0.9% 0.7% Hollywood 0.3% 1% 0.0% 0.0% 0.4% 0.6% Indya 0.7% 1% 0.0% 0.0% 0.1% 0.6% NDTV 1% 0.0% 0.0% 0.0% 0.5% 0.6% Raaga 0.8% 0.8% 0.0% 0.0% 0.0% 0.5% Starmovies 1% 0.1% 0.0% 0.0% 0.1% 0.5% Filmfare 0.0% 0.6% 0.8% 0.0% 0.6% 0.4% Teluguone 0.1% 0.8% 0.0% 4% 0.0% 0.4% Malayalamcinema 0.8% 0.4% 0.0% 0.0% 0.0% 0.4% Smashits 0.1% 0.6% 0.2% 0.0% 0.1% 0.3% Timesofindia 0.1% 0.0% 0.0% 0.0% 1% 0.3% Prasad2 0.7% 0.2% 0.0% 0.0% 0.0% 0.3% Musicindiaonline 0.1% 1% 0.0% 0.0% 0.0% 0.3% Glamsham 0.5% 0.1% 0.0% 0.0% 0.0% 0.3% Funmala 0.1% 0.8% 0.0% 0.0% 0.1% 0.3% Chitraloka 0.5% 0.0% 0.0% 0.7% 0.9% 0.3% Yashrajfilms 0.2% 0.4% 0.0% 0.1% 0.8% 0.2% Sonypictures 0.4% 0.0% 0.0% 0.0% 0.0% 0.2% Cinesouth 0.0% 0.1% 0.0% 0.1% 0.0% 0.1% Others 17% 16% 7% 6% 17% 16%
178
Table 117: Preferred website for online share/stock trading
Preferred Website For Online Share/Stock Trading Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 378 270 87 76 72 1,364 ICICI Direct 40% 34% 13% 22% 32% 37% Sherkhan 25% 30% 22% 16% 22% 22% Indiabulls 5% 6% 24% 0.6% 12% 7% Religare 2% 0.4% 11% 3% 5% 4% Kotaksecurities 3% 4% 0.0% 0.0% 8% 4% BSE 2% 6% 0.0% 0.0% 0.0% 3% 5Paisa 3% 4% 0.0% 21% 3% 3% Geojit 3% 4% 0.0% 0.0% 5% 3% hdfcsec 2% 3% 0.0% 2% 2% 2% NSE 1% 3% 3% 7% 2% 2% Reliancemoney 1% 0.6% 0.0% 0.0% 0.6% 2% Angeltrade 0.5% 0.5% 0.0% 0.0% 0.0% 0.6% Karvy 0.5% 0.3% 0.0% 0.0% 0.0% 0.5% Others 11% 6% 27% 30% 10% 11%
179
Table 118: Preferred website for online share/stock trading
Preferred Website For Online Share/Stock Trading Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 289 314 15 14 89 1,056 ICICI Direct 41% 36% 17% 45% 35% 39% Sherkhan 26% 28% 4% 30% 23% 23% Indiabulls 6% 6% 31% 0.0% 12% 7% Kotaksecurities 3% 3% 0.0% 0.0% 6% 4% Geojit 3% 5% 0.0% 0.0% 6% 3% 5Paisa 4% 5% 0.0% 7% 1% 3% BSE 1% 7% 0.0% 0.0% 0.0% 3% hdfcsec 2% 3% 0.0% 2% 2% 3% Religare 2% 0.5% 14% 0.0% 5% 2% NSE 0.6% 1% 4% 0.0% 2% 1% Reliancemoney 0.2% 0.7% 0.0% 0.0% 0.0% 0.9% Karvy 0.5% 0.4% 0.0% 0.0% 0.0% 0.6% Angeltrade 0.6% 0.6% 0.0% 0.0% 0.0% 0.4% Others 9% 5% 31% 16% 9% 10%
180
Table 119: Preferred website for games
Preferred Website For Games Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,862 1,326 428 373 352 5,938 Zapak 18% 18% 10% 6% 19% 18% Yahoo 19% 18% 4% 66% 11% 18% Google 4% 3% 66% 4% 7% 8% Games 8% 5% 4% 6% 4% 7% Miniclip 5% 3% 3% 2% 5% 4% Rediff 1% 12% 0.7% 3% 1% 4% Indiagames 3% 5% 0.0% 0.1% 4% 3% Contest2Win 5% 3% 0.0% 0.0% 6% 3% Indiatimes 2% 2% 0.1% 1% 10% 2% MSN 0.7% 2% 0.4% 0.7% 0.8% 2% Onlinegames 2% 2% 2% 0.5% 2% 2% Download 2% 2% 0.3% 0.4% 0.1% 1% Easports 1% 1% 0.2% 0.0% 1% 1% Cricinfo 1% 1% 0.2% 0.0% 1% 1% Freeonlinegames 1% 0.8% 0.1% 0.3% 0.5% 0.9% Bigfishgames 0.8% 0.1% 0.3% 0.0% 4% 0.9% Games2win 0.3% 0.6% 0.0% 0.2% 3% 0.8% Sify 0.4% 0.7% 0.1% 0.0% 0.6% 0.7% Cartoonnetwork 0.3% 0.2% 1% 0.0% 0.0% 0.6% Funmaza 0.3% 0.9% 0.1% 0.5% 1% 0.6% Hungama 0.6% 0.6% 0.0% 0.0% 1% 0.6% Freegames 1% 0.6% 0.3% 0.0% 0.0% 0.5% Gamespot 0.6% 0.3% 0.0% 0.5% 0.0% 0.5% Realarcade 0.2% 0.4% 0.2% 0.9% 2% 0.5% Funtoosh 0.2% 0.5% 0.0% 0.0% 0.0% 0.4% Stickcricket 0.5% 0.4% 0.1% 0.1% 0.8% 0.4% Santabanta 0.4% 0.4% 0.1% 0.2% 0.1% 0.4% Gamesonline 0.4% 0.1% 0.2% 0.0% 0.9% 0.4% Gamehouse 1% 0.1% 0.0% 0.0% 0.0% 0.3% Sports 0.3% 0.4% 0.0% 0.1% 0.0% 0.3% Gamezone 0.2% 0.3% 0.1% 0.0% 0.4% 0.2% Toondisneyindia 0.2% 0.2% 0.3% 0.5% 0.0% 0.2% Playgames 0.4% 0.2% 0.1% 0.2% 0.3% 0.2% Gamesworld 0.4% 0.1% 0.3% 0.0% 0.0% 0.2% Arcade 0.5% 0.1% 0.0% 0.0% 0.0% 0.2% Others 18% 16% 6% 7% 13% 17%
181
Table 120: Preferred website for games
Preferred Website For Games Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 799 1,171 172 137 220 3,473 Yahoo 21% 21% 5% 61% 10% 19% Zapak 18% 19% 7% 3% 20% 17% Google 5% 3% 57% 7% 8% 8% Games 6% 6% 9% 14% 2% 7% Miniclip 6% 3% 4% 2% 7% 5% Contest2Win 4% 2% 0.0% 0.0% 7% 3% Rediff 0.9% 10% 2% 3% 1% 3% Indiagames 3% 3% 0.0% 0.2% 4% 3% Indiatimes 2% 2% 0.2% 1% 9% 2% MSN 0.5% 2% 0.9% 2% 1% 2% Onlinegames 2% 2% 0.8% 0.0% 0.4% 2% Download 2% 1% 0.1% 0.0% 0.1% 2% Cricinfo 1% 2% 0.4% 0.0% 1% 1% Easports 1% 1% 0.0% 0.0% 0.3% 1% Sify 0.5% 1% 0.2% 0.0% 0.7% 0.9% Bigfishgames 0.9% 0.2% 0.7% 0.0% 5% 0.9% Gamehouse 2% 0.1% 0.0% 0.0% 0.0% 0.6% Realarcade 0.3% 0.2% 0.0% 0.0% 3% 0.6% Games2win 0.0% 0.9% 0.0% 0.5% 4% 0.6% Cartoonnetwork 0.6% 0.3% 3% 0.0% 0.0% 0.5% Freegames 0.5% 0.3% 0.9% 0.0% 0.0% 0.5% Freeonlinegames 0.6% 0.2% 0.4% 0.8% 0.7% 0.5% Funmaza 0.4% 0.8% 0.1% 0.0% 1% 0.5% Gamespot 0.4% 0.4% 0.0% 1% 0.0% 0.5% Hungama 0.5% 0.5% 0.0% 0.1% 1% 0.5% Stickcricket 0.4% 0.7% 0.1% 0.0% 0.1% 0.4% Santabanta 0.7% 0.4% 0.0% 0.4% 0.0% 0.4% Gamesonline 0.4% 0.1% 0.0% 0.0% 0.6% 0.4% Playgames 0.5% 0.3% 0.1% 0.0% 0.4% 0.3% Gamezone 0.1% 0.2% 0.0% 0.0% 0.6% 0.2% Sports 0.1% 0.1% 0.0% 0.2% 0.0% 0.2% Toondisneyindia 0.3% 0.1% 0.8% 0.2% 0.0% 0.2% Gamesworld 0.2% 0.1% 0.9% 0.0% 0.0% 0.2% Arcade 0.3% 0.1% 0.0% 0.0% 0.0% 0.2% Funtoosh 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Others 18% 16% 7% 3% 12% 17%
182
Table 121: Preferred website for online shopping
Preferred Website For Online Shopping Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 7,261 Ebay 100% 0.0% 0.0% 0.0% 0.0% 34% Rediff 0.0% 100% 0.0% 0.0% 0.0% 25% Google 0.0% 0.0% 100% 0.0% 0.0% 8% Yahoo 0.0% 0.0% 0.0% 100% 0.0% 7% Indiatimes 0.0% 0.0% 0.0% 0.0% 100% 7% Futurebazaar 0.0% 0.0% 0.0% 0.0% 0.0% 6% Sify 0.0% 0.0% 0.0% 0.0% 0.0% 2% Shopping 0.0% 0.0% 0.0% 0.0% 0.0% 2% Indiaplaza 0.0% 0.0% 0.0% 0.0% 0.0% 1% Onlineshopping 0.0% 0.0% 0.0% 0.0% 0.0% 1% Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.9% MSN 0.0% 0.0% 0.0% 0.0% 0.0% 0.7% Timesofindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% Others 0.0% 0.0% 0.0% 0.0% 0.0% 6%
Table 122: Preferred website for online shopping
Preferred Website For Online Shopping Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 4,166 Ebay 100% 0.0% 0.0% 0.0% 0.0% 38% Rediff 0.0% 100% 0.0% 0.0% 0.0% 27% Indiatimes 0.0% 0.0% 0.0% 0.0% 100% 9% Google 0.0% 0.0% 100% 0.0% 0.0% 6% Futurebazaar 0.0% 0.0% 0.0% 0.0% 0.0% 5% Yahoo 0.0% 0.0% 0.0% 100% 0.0% 4% Sify 0.0% 0.0% 0.0% 0.0% 0.0% 2% Indiaplaza 0.0% 0.0% 0.0% 0.0% 0.0% 2% Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 2% Shopping 0.0% 0.0% 0.0% 0.0% 0.0% 1% Onlineshopping 0.0% 0.0% 0.0% 0.0% 0.0% 0.8% MSN 0.0% 0.0% 0.0% 0.0% 0.0% 0.6% Timesofindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.5% Others 0.0% 0.0% 0.0% 0.0% 0.0% 4%
183
Table 123: Preferred website for online news
Preferred Website For Online News Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,045 1,457 470 410 386 6,862 Yahoo 12% 8% 10% 63% 3% 13% NDTV 13% 14% 3% 2% 21% 13% Rediff 6% 22% 6% 9% 11% 10% Google 6% 4% 64% 3% 4% 8% Indiatimes 10% 7% 1% 4% 18% 8% Aajtak 4% 4% 2% 1% 5% 5% BBC 6% 4% 2% 2% 2% 5% Timesofindia 3% 2% 1% 1% 9% 4% CNN 5% 3% 0.2% 1% 4% 4% Ibnlive 4% 2% 1% 0.4% 7% 3% MSN 5% 3% 0.1% 1% 1% 3% Manoramaonline 2% 2% 0.1% 2% 1% 3% Thehindu 3% 1% 0.4% 1% 0.5% 2% Sify 0.9% 2% 1% 0.7% 3% 2% Zeenews 2% 1% 0.0% 1% 0.9% 2% Eenadu 2% 3% 0.4% 0.8% 0.0% 2% CNBC 1% 1% 0.4% 0.7% 0.2% 1% Jagran 0.6% 2% 0.1% 0.1% 0.6% 1% Dinamalar 0.5% 0.2% 0.1% 0.0% 0.1% 0.9% Starnews 0.6% 0.6% 0.9% 1% 0.1% 0.7% Times 0.5% 0.5% 0.1% 0.3% 0.5% 0.7% DD News 0.5% 1% 0.5% 0.5% 0.6% 0.6% Hindustantimes 0.8% 0.6% 0.0% 0.0% 0.2% 0.6% TV9 0.2% 1% 0.2% 0.0% 1% 0.6% Moneycontrol 0.8% 0.1% 0.0% 0.1% 0.7% 0.6% Economictimes 0.6% 0.1% 0.1% 0.1% 1% 0.4% Midday 0.4% 0.3% 0.0% 0.0% 0.0% 0.3% Hinduonnet 0.2% 0.4% 0.0% 0.0% 0.2% 0.2% Esakal 0.3% 0.5% 0.1% 0.0% 0.7% 0.2% Webduniya 0.2% 0.2% 0.0% 0.0% 0.0% 0.1% Others 10% 9% 4% 3% 4% 8%
184
Table 124: Preferred website for online news
Preferred Website For Online News Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 958 1,390 169 138 270 4,260 NDTV 14% 14% 5% 2% 23% 14% Yahoo 12% 8% 11% 58% 3% 11% Rediff 7% 21% 4% 14% 13% 11% Indiatimes 9% 9% 2% 9% 17% 9% Google 6% 3% 55% 3% 4% 7% BBC 7% 3% 3% 2% 1% 5% CNN 7% 4% 0.0% 0.8% 5% 5% Aajtak 3% 5% 3% 0.0% 4% 4% Timesofindia 4% 3% 2% 0.3% 10% 4% Ibnlive 5% 1% 3% 0.2% 5% 4% Thehindu 4% 2% 1% 0.0% 0.7% 3% MSN 3% 3% 0.1% 2% 0.0% 3% Manoramaonline 2% 3% 0.1% 4% 1% 2% Eenadu 2% 3% 0.3% 0.8% 0.0% 2% Sify 0.9% 2% 0.0% 0.5% 4% 2% CNBC 2% 1% 0.1% 2% 0.2% 1% Zeenews 1% 1% 0.0% 0.1% 1% 1% Dinamalar 0.2% 0.1% 0.0% 0.0% 0.2% 1% Jagran 0.9% 2% 0.0% 0.3% 0.8% 1% Times 0.5% 0.5% 0.1% 0.0% 0.7% 0.9% TV9 0.0% 0.0% 0.0% 0.0% 0.3% 0.7% Moneycontrol 1% 0.1% 0.0% 0.0% 0.8% 0.7% Economictimes 0.4% 0.2% 0.4% 0.2% 2% 0.5% Hindustantimes 0.4% 1% 0.0% 0.0% 0.3% 0.5% Starnews 0.3% 0.3% 1% 0.0% 0.2% 0.5% DD News 0.1% 0.6% 0.8% 0.0% 0.0% 0.4% Hinduonnet 0.2% 0.7% 0.0% 0.0% 0.3% 0.3% Midday 0.5% 0.4% 0.0% 0.0% 0.0% 0.3% Esakal 0.3% 0.3% 0.0% 0.0% 0.1% 0.2% Webduniya 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Others 8% 9% 10% 3% 3% 8%
185
Table 125: Preferred website for friendship/dating
Preferred Website For Friendship/Dating Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,830 1,303 420 367 346 5,673 Orkut 45% 27% 15% 13% 27% 37% Yahoo 22% 21% 11% 71% 23% 22% Google 3% 4% 66% 0.9% 6% 7% Rediff 3% 23% 2% 3% 5% 7% Fropper 3% 3% 1% 2% 7% 3% Indiatimes 2% 2% 0.0% 0.0% 15% 2% Date 3% 2% 0.7% 0.9% 2% 2% Hi5 3% 1% 0.3% 0.0% 6% 2% Adultfriendfinder 2% 2% 0.3% 0.0% 0.2% 2% Friendfinder 2% 2% 0.3% 0.6% 1% 2% Friends 0.8% 0.8% 0.4% 0.0% 0.2% 1% Tagged 0.9% 0.3% 0.0% 0.0% 2% 1% Friendship 0.8% 0.9% 0.0% 0.1% 0.5% 0.9% MSN 0.6% 0.5% 0.3% 1% 0.1% 0.8% Desimartini 0.2% 0.4% 0.0% 0.0% 0.0% 0.5% Sify 0.2% 0.5% 0.0% 0.6% 0.1% 0.4% Batchmates 0.8% 0.7% 0.0% 0.0% 0.9% 0.4% Friendster 0.3% 0.1% 0.0% 0.0% 0.1% 0.3% Match 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% Others 8% 9% 2% 8% 5% 10%
186
Table 126: Preferred website for friendship/dating
Preferred Website For Friendship/Dating Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 786 1,116 171 135 198 3,290 Orkut 48% 29% 18% 16% 28% 36% Yahoo 19% 22% 13% 66% 23% 22% Rediff 3% 18% 3% 2% 5% 7% Google 3% 2% 61% 0.3% 6% 6% Fropper 4% 5% 2% 0.7% 8% 4% Indiatimes 3% 2% 0.0% 0.0% 15% 3% Adultfriendfinder 3% 3% 0.0% 0.0% 0.3% 2% Date 2% 1% 0.1% 0.0% 2% 2% Friendfinder 2% 2% 0.0% 0.9% 2% 2% Hi5 2% 0.8% 0.0% 0.0% 5% 2% MSN 0.8% 0.8% 0.8% 1% 0.2% 1% Friendship 0.4% 1% 0.0% 0.0% 0.0% 0.9% Friends 0.8% 1% 1% 0.0% 0.3% 0.8% Tagged 0.6% 0.5% 0.0% 0.1% 0.7% 0.8% Batchmates 1% 1% 0.0% 0.0% 1% 0.6% Sify 0.4% 0.2% 0.0% 0.5% 0.1% 0.4% Friendster 0.4% 0.1% 0.0% 0.0% 0.1% 0.4% Desimartini 0.3% 0.4% 0.0% 0.0% 0.0% 0.3% Match 0.4% 0.1% 0.0% 0.0% 0.0% 0.2% Others 7% 10% 2% 12% 4% 11%
187
Table 127: Preferred website for music
Preferred Website For Music Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,948 1,387 447 391 368 6,521 Raaga 23% 24% 9% 11% 26% 23% Yahoo 10% 9% 4% 53% 6% 9% Google 2% 3% 56% 6% 4% 6% Cooltoad 5% 4% 3% 2% 6% 5% Musicindiaonline 5% 5% 2% 0.1% 4% 5% Music 5% 2% 2% 2% 4% 4% Mp3 3% 3% 1% 3% 3% 3% Rediff 1% 12% 2% 2% 1% 3% Tamilsongs 4% 1% 0.2% 1% 0.2% 2% Youtube 2% 1% 0.5% 0.9% 2% 2% Papuyaar 2% 2% 0.0% 1% 1% 2% Smashits 2% 1% 0.8% 0.9% 2% 2% Songs 0.6% 1% 0.8% 1% 3% 1% Livewire 2% 0.6% 0.0% 0.0% 2% 1% Indiatimes 1% 1% 0.1% 0.5% 10% 1% Mtv 2% 1% 0.1% 0.0% 2% 1% Apniisp 0.7% 0.9% 0.9% 0.3% 1% 1% Dishant 0.9% 0.9% 1% 0.0% 0.1% 1% Bollywoodmusic 1% 0.7% 0.1% 1% 0.6% 1% Sify 0.4% 1% 0.1% 0.5% 3% 1% Pz10 0.9% 0.2% 0.0% 0.0% 0.0% 1% Indiafm 0.7% 2% 0.0% 0.5% 0.9% 0.9% Bollyexpress 0.7% 0.8% 0.0% 0.3% 1% 0.9% Andhravilas 0.6% 0.6% 0.0% 0.0% 0.0% 0.9% Musiconline 0.6% 2% 1% 0.2% 0.9% 0.8% Bollyfm 0.8% 2% 0.0% 0.0% 0.1% 0.7% Funmaza 0.9% 0.5% 0.1% 0.1% 0.5% 0.7% 123music 0.9% 0.5% 0.3% 0.3% 0.0% 0.7% Realplayer 0.5% 0.9% 0.1% 0.2% 2% 0.6% Okesite 0.4% 0.4% 4% 0.5% 0.3% 0.6% Indianmusic 0.3% 0.7% 0.6% 0.0% 0.0% 0.5% MSN 0.4% 0.5% 0.3% 1% 0.0% 0.5% Itunes 0.7% 0.3% 0.0% 0.0% 0.8% 0.5% Emusic 3% 0.5% 0.1% 0.0% 0.0% 0.5% Mag4U 0.1% 0.8% 0.2% 0.4% 0.2% 0.4% Timesmusic 0.2% 0.1% 0.0% 0.2% 0.0% 0.4% Musicmazaa 0.5% 0.3% 0.0% 0.4% 0.3% 0.4% Downloads 0.4% 0.5% 0.1% 0.1% 2% 0.4% Tamilmp3world 0.2% 0.1% 0.6% 0.4% 0.0% 0.3% Radiomirchi 0.0% 0.8% 0.0% 0.7% 0.2% 0.3% Desimusic 0.4% 0.5% 0.3% 0.0% 0.0% 0.3% Telgusongs 0.1% 0.5% 0.2% 0.8% 0.0% 0.2% Sonymusic 0.5% 0.1% 0.0% 0.0% 0.1% 0.2% Musicworld 0.1% 0.1% 0.0% 0.4% 0.0% 0.2% Desiweb 0.2% 0.2% 0.0% 0.0% 0.0% 0.1% Others 14% 9% 8% 6% 10% 13%
188
Table 128: Preferred website for music
Preferred Website For Music Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 875 1,219 172 141 236 3,802 Raaga 24% 27% 12% 16% 29% 24% Yahoo 10% 9% 2% 51% 5% 9% Google 2% 3% 50% 4% 4% 6% Cooltoad 6% 5% 0.8% 2% 7% 6% Musicindiaonline 5% 6% 0.0% 0.0% 4% 5% Music 6% 3% 2% 0.0% 3% 4% Rediff 1% 10% 3% 3% 1% 3% Tamilsongs 4% 0.9% 0.3% 2% 0.3% 3% Mp3 3% 3% 0.0% 5% 0.4% 2% Youtube 2% 1% 1% 3% 0.2% 2% Papuyaar 1% 3% 0.0% 0.0% 1% 2% Smashits 2% 2% 0.0% 0.0% 0.9% 2% Livewire 3% 0.6% 0.0% 0.0% 2% 2% Indiatimes 1% 1% 0.2% 1% 10% 2% Mtv 2% 2% 0.0% 0.0% 3% 2% Musiconline 1% 2% 4% 0.1% 0.9% 1% Dishant 0.5% 1% 4% 0.0% 0.2% 0.9% Sify 0.6% 0.7% 0.0% 0.5% 4% 0.9% Songs 0.5% 0.6% 0.0% 0.5% 3% 0.9% Bollyexpress 0.5% 0.6% 0.0% 1% 2% 0.9% Indiafm 0.9% 1% 0.0% 0.0% 0.0% 0.8% Bollyfm 0.8% 1% 0.0% 0.0% 0.1% 0.7% Bollywoodmusic 0.7% 0.9% 0.0% 0.3% 0.8% 0.7% MSN 0.5% 0.6% 0.8% 2% 0.0% 0.7% Realplayer 0.5% 1% 0.1% 0.6% 2% 0.7% Funmaza 1% 0.4% 0.4% 0.0% 0.6% 0.7% Apniisp 0.3% 1% 2% 0.0% 0.7% 0.6% Pz10 0.9% 0.3% 0.0% 0.0% 0.0% 0.6% Okesite 0.2% 0.0% 8% 0.8% 0.3% 0.6% Itunes 1% 0.4% 0.0% 0.0% 0.6% 0.6% 123music 0.7% 0.1% 0.7% 0.0% 0.0% 0.6% Indianmusic 0.4% 0.8% 0.2% 0.0% 0.1% 0.5% Timesmusic 0.3% 0.1% 0.0% 0.0% 0.0% 0.5% Emusic 0.6% 0.5% 0.4% 0.0% 0.0% 0.5% Downloads 0.7% 0.4% 0.0% 0.2% 0.7% 0.5% Sonymusic 0.8% 0.2% 0.0% 0.0% 0.1% 0.4% Andhravilas 0.3% 0.1% 0.0% 0.0% 0.0% 0.4% Mag4U 0.1% 0.6% 0.6% 0.0% 0.0% 0.3% Radiomirchi 0.0% 0.9% 0.0% 0.6% 0.3% 0.3% Musicworld 0.1% 0.1% 0.0% 1% 0.0% 0.3% Musicmazaa 0.1% 0.2% 0.0% 0.0% 0.5% 0.3% Desimusic 0.1% 0.8% 0.0% 0.0% 0.0% 0.3% Telgusongs 0.1% 0.6% 0.4% 0.0% 0.0% 0.2% Tamilmp3world 0.3% 0.1% 1% 0.0% 0.0% 0.2% Desiweb 0.1% 0.3% 0.0% 0.0% 0.0% 0.1% Others 14% 6% 7% 6% 13% 12%
189
Table 129: Preferred info search engine - local language
Preferred Info Search Engine - Local Language Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,088 775 250 218 206 3,153 Google 73% 73% 97% 81% 71% 75% Guruji 1% 2% 0.0% 0.0% 2% 2% Manoramaonline 2% 2% 1% 7% 4% 2% Kerala 2% 1% 0.0% 0.0% 1% 2% Eenadu 3% 1% 0.0% 0.0% 0.0% 1% Khoj 2% 0.7% 0.1% 0.2% 0.2% 1% Webduniya 2% 2% 0.0% 0.9% 0.6% 1% Webulagam 1% 0.2% 0.0% 2% 0.0% 0.7% Jagran 0.0% 1% 0.1% 0.0% 1% 0.5% Chennaionline 0.6% 0.1% 0.0% 1% 0.0% 0.4% MSN 0.0% 0.3% 0.1% 0.2% 0.0% 0.3% Others 14% 17% 2% 8% 20% 14%
Table 130: Preferred info search engine - local language
Preferred Info Search Engine - Local Language Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 509 654 157 48 124 1,957 Google 73% 71% 97% 94% 75% 72% Kerala 2% 2% 0.0% 0.0% 2% 2% Guruji 1% 2% 0.0% 0.0% 2% 2% Manoramaonline 2% 3% 0.0% 3% 3% 2% Khoj 3% 0.9% 0.2% 0.0% 0.2% 2% Eenadu 2% 2% 0.0% 0.0% 0.0% 2% Webduniya 2% 0.9% 0.0% 0.0% 0.8% 1% Webulagam 0.5% 0.2% 0.1% 0.0% 0.0% 0.6% MSN 0.0% 0.5% 0.1% 0.4% 0.0% 0.5% Jagran 0.0% 1% 0.0% 0.0% 2% 0.4% Chennaionline 0.2% 0.1% 0.0% 0.0% 0.0% 0.3% Others 15% 17% 2% 3% 15% 16%
190
Table 131: Preferred website for real estate
Preferred Website For Real Estate Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,573 1,120 361 316 297 4,191 Google 11% 9% 81% 7% 7% 16% Magicbricks 16% 12% 2% 2% 23% 15% Yahoo 13% 11% 2% 69% 4% 12% 99acres 13% 11% 2% 2% 17% 11% Realestates 14% 7% 1% 3% 6% 10% Rediff 3% 25% 0.6% 3% 2% 7% Indiaproperty 5% 6% 0.4% 2% 4% 6% Property 4% 3% 4% 0.4% 5% 3% Indiatimes 1% 3% 0.1% 1% 18% 3% Sulekha 0.9% 1% 0.3% 0.1% 1% 1% Sify 0.3% 0.5% 0.0% 0.0% 3% 1% Manoramaonline 1% 0.1% 0.0% 0.5% 0.0% 0.6% MSN 0.6% 0.3% 0.3% 0.1% 0.2% 0.5% Realtor 0.9% 0.1% 0.0% 0.0% 0.0% 0.4% NDTV 0.3% 0.3% 0.0% 0.0% 0.6% 0.4% Indiabulls 0.6% 0.0% 1% 0.0% 0.0% 0.4% Chennaionline 0.2% 0.4% 0.0% 0.5% 0.0% 0.4% Keralarealestate 0.2% 0.8% 0.0% 0.2% 0.0% 0.2% Others 15% 10% 5% 9% 11% 12%
Table 132: Preferred website for real estate
Preferred Website For Real Estate Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 652 967 166 133 191 2,702 Magicbricks 20% 17% 3% 1% 25% 17% Google 12% 8% 74% 7% 5% 14% 99acres 13% 15% 3% 4% 20% 13% Yahoo 9% 8% 3% 63% 3% 10% Realestates 11% 4% 3% 0.5% 4% 9% Rediff 3% 19% 0.2% 1% 2% 6% Indiaproperty 7% 8% 0.7% 0.0% 5% 6% Property 3% 3% 0.1% 0.0% 5% 3% Indiatimes 2% 3% 0.2% 0.6% 14% 3% Sify 0.5% 0.6% 0.0% 0.0% 3% 2% Sulekha 1% 2% 0.8% 0.0% 0.3% 1% Manoramaonline 2% 0.0% 0.0% 0.6% 0.1% 0.8% Realtor 1% 0.2% 0.0% 0.0% 0.0% 0.6% Chennaionline 0.3% 0.5% 0.0% 0.0% 0.0% 0.5% NDTV 0.5% 0.4% 0.0% 0.0% 0.1% 0.4% MSN 0.2% 0.1% 0.9% 0.4% 0.0% 0.4% Indiabulls 0.3% 0.0% 3% 0.0% 0.0% 0.3% Keralarealestate 0.0% 0.2% 0.0% 0.6% 0.0% 0.1% Others 14% 11% 8% 21% 13% 14%
191
Table 133: Preferred info search engine - English
Preferred Info Search Engine - English Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,966 1,400 451 394 371 6,456 Google 77% 73% 92% 39% 87% 77% Yahoo 9% 7% 5% 57% 4% 9% English 3% 1% 0.0% 1% 0.5% 3% Rediff 0.7% 11% 0.5% 0.5% 0.5% 2% Wikipedia 2% 0.8% 0.4% 0.6% 0.7% 1% Dictionary 1% 1% 0.7% 0.0% 0.6% 1% MSN 0.9% 0.5% 0.4% 0.5% 0.3% 0.8% Indiatimes 0.1% 0.4% 0.3% 0.0% 6% 0.5% BBC 0.7% 0.1% 0.1% 0.0% 0.0% 0.5% Timesofindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.3% Sify 0.1% 0.2% 0.0% 0.2% 0.0% 0.3% Altavista 0.2% 0.5% 1% 0.0% 0.0% 0.3% Others 5% 4% 0.4% 0.6% 2% 4%
Table 134: Preferred info search engine - English
Preferred Info Search Engine - English Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 921 1,273 173 132 258 3,966 Google 79% 78% 88% 51% 90% 78% Yahoo 8% 6% 8% 47% 3% 8% English 3% 1% 0.0% 0.0% 0.3% 3% Rediff 0.3% 8% 0.1% 0.1% 0.6% 2% Dictionary 1% 2% 0.5% 0.0% 0.8% 1% Wikipedia 2% 0.8% 0.0% 0.0% 0.9% 1% MSN 1% 0.4% 1% 1% 0.1% 1% BBC 0.4% 0.0% 0.0% 0.0% 0.0% 0.6% Indiatimes 0.1% 0.4% 0.0% 0.0% 3% 0.5% Sify 0.2% 0.1% 0.0% 0.5% 0.0% 0.4% Timesofindia 0.4% 0.2% 0.0% 0.0% 0.0% 0.3% Altavista 0.2% 0.6% 1% 0.1% 0.0% 0.3% Others 4% 3% 0.9% 0.3% 1% 4%
192
Table 135: Preferred website for instant messaging
Preferred Website For Instant Messaging Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,036 1,450 468 408 385 6,945 Yahoo 69% 57% 36% 89% 52% 63% Google Talk 11% 10% 58% 4% 17% 14% Rediffbol 8% 23% 2% 3% 9% 10% MSN 7% 6% 1% 2% 10% 6% Orkut 2% 1% 1% 0.5% 3% 2% Meebo 1% 2% 0.2% 0.0% 0.5% 1% Skype 0.8% 0.6% 0.0% 0.0% 0.0% 0.7% Indiatimes 0.2% 0.2% 0.1% 0.0% 6% 0.5% AIM 0.4% 0.3% 0.0% 0.2% 1% 0.3% Others 2% 1% 0.6% 1% 2% 3%
Table 136: Preferred website for instant messaging
Preferred Website For Instant Messaging Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 983 1,316 174 139 253 4,121 Yahoo 69% 59% 40% 87% 52% 62% Google Talk 11% 10% 52% 4% 17% 15% Rediffbol 6% 19% 3% 2% 8% 9% MSN 8% 6% 1% 5% 13% 7% Meebo 1% 3% 0.0% 0.0% 0.1% 2% Orkut 1% 1% 2% 0.0% 2% 2% Skype 1% 0.8% 0.0% 0.0% 0.0% 0.9% Indiatimes 0.3% 0.2% 0.2% 0.0% 5% 0.6% AIM 0.4% 0.4% 0.0% 0.0% 1% 0.4% Others 2% 1% 1% 2% 2% 2%
193
Table 137: Preferred website for social networking/communities
Preferred Website For Social Networking/Communities Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,398 996 321 280 264 4,300 Orkut 66% 59% 94% 24% 65% 65% Yahoo 14% 17% 2% 71% 10% 15% MSN 0.7% 2% 0.5% 0.6% 3% 1% Friends 0.3% 0.3% 0.0% 0.0% 0.0% 1% Myspace 2% 0.4% 0.0% 0.0% 0.9% 0.7% Hi5 0.5% 1% 0.4% 0.0% 4% 0.7% Communities 1% 0.3% 0.0% 0.0% 0.0% 0.7% Tagged 0.8% 0.4% 0.0% 0.5% 0.3% 0.4% Linkedin 0.3% 0.7% 0.0% 0.0% 0.8% 0.4% Bharatstudent 0.7% 0.5% 0.0% 0.0% 0.0% 0.4% Ryze 0.3% 0.2% 0.0% 0.0% 1% 0.3% Fropper 0.4% 0.6% 0.0% 0.0% 0.6% 0.3% Others 14% 17% 3% 4% 14% 14%
Table 138: Preferred website for social networking/communities
Preferred Website For Social Networking/Communities Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 710 745 162 126 175 2,618 Orkut 67% 59% 93% 34% 65% 65% Yahoo 13% 17% 2% 59% 10% 14% MSN 0.8% 2% 1% 1% 4% 2% Linkedin 0.5% 1% 0.0% 0.1% 1% 0.7% Communities 0.8% 0.4% 0.1% 0.0% 0.0% 0.7% Hi5 0.4% 0.6% 0.0% 0.0% 2% 0.6% Myspace 1% 0.6% 0.0% 0.0% 0.1% 0.5% Fropper 0.5% 0.3% 0.0% 0.0% 0.9% 0.5% Ryze 0.2% 0.1% 0.0% 0.0% 1% 0.4% Friends 0.5% 0.4% 0.0% 0.0% 0.0% 0.4% Bharatstudent 0.8% 0.3% 0.0% 0.0% 0.0% 0.4% Tagged 0.3% 0.4% 0.0% 1% 0.1% 0.3% Others 15% 18% 3% 5% 15% 16%
194
Table 139: Preferred website for astrology
Preferred Website For Astrology Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,735 1,236 399 348 328 5,111 Yahoo 22% 17% 8% 76% 7% 21% Astrology 23% 15% 11% 7% 13% 18% Google 7% 4% 71% 4% 5% 11% Rediff 6% 27% 2% 3% 6% 10% Indiatimes astrospeak 9% 9% 0.8% 2% 36% 9% Sify 2% 2% 2% 0.9% 3% 3% Sarafreder 2% 3% 0.1% 0.5% 3% 3% Horoscope 2% 0.8% 0.0% 0.0% 0.9% 2% MSN 1% 2% 0.4% 1% 3% 2% Astrolife 1% 3% 0.4% 0.0% 5% 2% Indianastrology 1% 0.7% 0.3% 1% 0.2% 1% Astrogyan 1% 1% 0.4% 0.0% 1% 1% Webduniya 0.4% 0.6% 0.2% 0.1% 0.1% 0.8% Ivillage 0.5% 0.6% 0.0% 1% 1% 0.8% Astroyogi 2% 0.4% 0.5% 0.0% 1% 0.7% Astrocenter 1% 0.1% 0.4% 0.0% 0.4% 0.7% Timesofindia 0.4% 0.2% 0.1% 0.0% 0.4% 0.6% Santabanta 0.9% 0.6% 0.1% 0.0% 0.3% 0.6% Paramdhaam 0.5% 0.6% 0.1% 0.0% 0.0% 0.6% Astroindia 0.6% 0.2% 0.0% 0.0% 0.2% 0.6% Webulagam 0.7% 0.5% 0.0% 0.5% 0.0% 0.5% Manoramaonline 1% 0.3% 0.0% 0.3% 0.0% 0.5% Bejandaruwalla 0.8% 0.5% 0.0% 0.0% 0.5% 0.5% Astrologyzone 0.5% 0.2% 0.0% 0.0% 2% 0.5% Indya 0.3% 0.4% 0.0% 0.0% 1% 0.4% Cyberastro 0.7% 0.2% 0.0% 0.0% 0.3% 0.4% Tarot 0.6% 0.1% 0.1% 0.0% 0.1% 0.3% Kundli 0.4% 0.3% 0.0% 0.0% 0.0% 0.3% Ganeshaspeaks 0.0% 0.8% 0.4% 0.4% 0.0% 0.3% Astroworld 0.4% 0.3% 0.0% 0.0% 0.0% 0.3% Jagran 0.2% 0.2% 0.0% 0.0% 0.1% 0.2% Others 11% 9% 2% 2% 9% 9%
195
Table 140: Preferred website for astrology
Preferred Website For Astrology Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 698 1,075 170 139 203 3,067 Yahoo 19% 13% 6% 74% 8% 19% Astrology 22% 16% 6% 6% 13% 17% Google 8% 4% 75% 3% 3% 11% Rediff 8% 25% 1% 2% 8% 10% Indiatimes astrospeak 9% 11% 1% 4% 34% 10% Sify 3% 3% 4% 0.5% 3% 3% MSN 1% 3% 0.0% 4% 2% 3% Astrolife 2% 3% 1% 0.0% 7% 3% Sarafreder 1% 2% 0.0% 2% 4% 2% Horoscope 3% 0.8% 0.0% 0.0% 0.2% 2% Indianastrology 1% 1% 0.8% 4% 0.3% 1% Astrogyan 1% 1% 1% 0.0% 1% 1% Astrocenter 2% 0.2% 0.0% 0.0% 0.6% 0.9% Ivillage 0.8% 1% 0.0% 0.0% 1% 0.8% Astroindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.8% Manoramaonline 2% 0.4% 0.1% 0.8% 0.0% 0.7% Astrologyzone 0.7% 0.3% 0.0% 0.0% 3% 0.7% Webulagam 0.7% 0.4% 0.0% 1% 0.0% 0.6% Webduniya 0.4% 0.5% 0.0% 0.0% 0.2% 0.6% Timesofindia 0.3% 0.3% 0.4% 0.0% 0.5% 0.6% Paramdhaam 0.5% 0.8% 0.1% 0.0% 0.0% 0.6% Bejandaruwalla 0.5% 0.8% 0.0% 0.0% 0.0% 0.6% Astroyogi 1% 0.5% 0.2% 0.0% 0.4% 0.6% Indya 0.5% 0.6% 0.0% 0.0% 2% 0.5% Cyberastro 0.8% 0.3% 0.0% 0.0% 0.0% 0.5% Tarot 0.5% 0.0% 0.2% 0.0% 0.2% 0.4% Santabanta 0.6% 0.0% 0.0% 0.0% 0.0% 0.4% Kundli 0.6% 0.5% 0.0% 0.0% 0.0% 0.4% Astroworld 0.6% 0.1% 0.0% 0.0% 0.0% 0.3% Jagran 0.3% 0.2% 0.0% 0.0% 0.2% 0.2% Ganeshaspeaks 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Others 8% 10% 2% 0.8% 9% 9%
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Table 141: Preferred website for online learning/education
Preferred Website For Online Learning/Education Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,697 1,208 390 340 321 5,261 Google 25% 27% 87% 24% 34% 33% Yahoo 10% 9% 2% 58% 5% 9% Wikipedia 9% 4% 0.1% 2% 6% 6% Rediff 1% 18% 0.5% 1% 2% 4% Education 3% 3% 0.1% 1% 2% 3% W3schools 1% 2% 0.5% 0.6% 2% 2% Onlinelearning 2% 0.9% 0.0% 0.2% 2% 1% IGNOU 2% 2% 0.0% 0.3% 2% 1% Ebizel 1% 2% 0.7% 0.4% 0.2% 1% Indiatimes 1% 2% 0.0% 0.3% 9% 1% CBSE 0.7% 0.1% 0.2% 0.5% 0.0% 1% ICFAI 0.9% 2% 0.1% 0.0% 0.1% 1% Annauniversity 2% 0.6% 0.0% 0.4% 0.4% 1% Onlineeducation 2% 0.5% 0.0% 0.0% 0.0% 0.9% Microsoft 0.9% 1% 0.1% 0.0% 0.2% 0.9% MSN 0.5% 0.7% 0.1% 0.6% 3% 0.8% Howstuffworks 0.9% 1% 0.4% 0.0% 0.0% 0.6% Dewsoftoverseas 0.6% 0.6% 0.3% 0.0% 0.0% 0.6% Pubmed 0.4% 0.3% 0.0% 1% 0.6% 0.5% ICAI 0.5% 0.5% 0.0% 0.0% 0.9% 0.5% Gurukul 0.2% 1% 0.4% 0.1% 0.5% 0.5% BBC 0.9% 0.4% 0.0% 0.0% 0.8% 0.5% Symbiosis 0.1% 0.3% 0.1% 0.0% 0.6% 0.4% Learning 0.9% 0.1% 0.0% 0.6% 0.2% 0.4% Goiit 0.6% 0.0% 0.0% 0.6% 0.0% 0.4% Freshersworld 0.5% 0.9% 0.0% 0.0% 0.0% 0.4% Britishcouncil 0.3% 0.3% 0.0% 0.3% 1% 0.4% Answers 0.5% 0.3% 0.0% 1% 0.2% 0.4% English 0.4% 0.2% 0.1% 0.0% 0.0% 0.3% Worldwidelearn 0.4% 0.3% 0.0% 0.1% 0.0% 0.2% NCERT 0.1% 0.4% 0.2% 0.0% 0.5% 0.2% Mit.edu 0.2% 0.3% 0.0% 0.0% 0.9% 0.2% Others 31% 19% 8% 7% 27% 25%
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Table 142: Preferred website for online learning/education
Preferred Website For Online Learning/Education Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 692 1,054 174 135 195 3,081 Google 25% 25% 86% 33% 34% 32% Yahoo 6% 8% 2% 48% 5% 8% Wikipedia 10% 5% 0.2% 1% 7% 7% Rediff 2% 13% 0.4% 0.3% 2% 4% Education 3% 3% 0.1% 0.0% 1% 3% W3schools 2% 4% 0.0% 0.0% 0.6% 2% IGNOU 2% 3% 0.0% 0.2% 2% 2% Indiatimes 1% 1% 0.0% 0.8% 9% 2% Onlinelearning 3% 2% 0.0% 0.0% 3% 1% ICFAI 0.9% 4% 0.0% 0.0% 0.1% 1% Ebizel 0.3% 2% 2% 0.0% 0.0% 1% Annauniversity 3% 1% 0.0% 0.0% 0.2% 1% MSN 0.6% 0.3% 0.2% 2% 3% 1% Microsoft 1% 2% 0.1% 0.0% 0.3% 1% ICAI 0.8% 0.9% 0.0% 0.0% 1% 0.8% Howstuffworks 2% 0.3% 1% 0.0% 0.0% 0.7% Symbiosis 0.2% 0.4% 0.0% 0.0% 0.8% 0.6% Gurukul 0.3% 2% 0.0% 0.1% 0.0% 0.6% Answers 0.6% 0.5% 0.0% 4% 0.3% 0.6% Pubmed 0.2% 0.4% 0.1% 0.0% 0.8% 0.5% Onlineeducation 0.7% 0.4% 0.0% 0.0% 0.0% 0.5% Dewsoftoverseas 0.6% 0.7% 0.0% 0.0% 0.0% 0.5% BBC 0.7% 0.2% 0.0% 0.0% 0.1% 0.5% Learning 0.1% 0.1% 0.0% 0.0% 0.2% 0.4% CBSE 0.6% 0.1% 0.0% 1% 0.0% 0.4% Worldwidelearn 0.2% 0.4% 0.0% 0.0% 0.0% 0.3% Mit.edu 0.4% 0.2% 0.0% 0.0% 1% 0.3% Goiit 0.6% 0.0% 0.0% 2% 0.0% 0.3% Freshersworld 0.6% 0.1% 0.0% 0.0% 0.0% 0.3% English 0.5% 0.0% 0.0% 0.0% 0.0% 0.3% Britishcouncil 0.5% 0.4% 0.0% 0.0% 0.1% 0.3% NCERT 0.1% 0.4% 0.0% 0.0% 0.0% 0.2% Others 33% 21% 7% 8% 29% 25%
198
Table 143: Preferred blog sites
Preferred Blog Sites Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 485 345 111 97 92 1,539 Google 19% 12% 66% 19% 17% 22% Yahoo 14% 20% 11% 49% 4% 16% Blogger 13% 13% 2% 8% 14% 12% Blogspot 11% 9% 2% 4% 29% 12% Ibibo 11% 8% 1% 8% 11% 11% Rediff 5% 27% 11% 3% 8% 11% Hi5 4% 0.4% 1% 0.4% 1% 2% Youtube 0.4% 0.4% 0.3% 2% 0.0% 2% Debonairblog 2% 1% 2% 0.0% 0.0% 2% Indiatimes 1% 3% 2% 0.9% 8% 2% Mylot 3% 2% 0.0% 0.0% 3% 2% Sulekha 1% 0.5% 0.0% 0.0% 0.2% 0.9% MSN 0.2% 0.0% 1% 2% 1% 0.8% Mouthshut 2% 0.7% 0.0% 0.0% 0.3% 0.6% Myspace 0.7% 0.8% 0.0% 0.0% 0.1% 0.5% Fropper 0.5% 0.5% 0.0% 0.0% 1% 0.4% TimesofIndia 0.6% 1% 0.0% 0.0% 0.0% 0.3% Tagged 8% 0.1% 0.0% 0.0% 0.7% 0.2% Monster 0.0% 0.0% 0.0% 0.2% 0.0% 0.2% Others 4% 2% 0.1% 2% 2% 2%
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Table 144: Preferred blog sites
Preferred Blog Sites Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 266 322 44 33 62 1,000 Google 21% 10% 63% 27% 19% 20% Blogspot 15% 11% 3% 8% 38% 15% Yahoo 15% 18% 2% 33% 1% 14% Blogger 13% 16% 4% 16% 9% 14% Rediff 7% 26% 21% 4% 7% 12% Ibibo 10% 9% 1% 5% 13% 10% Youtube 0.6% 0.6% 0.6% 5% 0.0% 3% Indiatimes 1% 2% 3% 1% 6% 2% Mylot 3% 2% 0.0% 0.0% 1% 2% Hi5 0.3% 0.3% 0.0% 0.0% 2% 1% Sulekha 2% 0.7% 0.0% 0.0% 0.2% 1% Debonairblog 2% 1% 0.0% 0.0% 0.0% 1% Myspace 1% 0.2% 0.0% 0.0% 0.1% 0.8% MSN 0.1% 0.1% 3% 0.0% 2% 0.7% Mouthshut 1% 0.7% 0.0% 0.0% 0.4% 0.5% TimesofIndia 0.9% 0.4% 0.0% 0.0% 0.0% 0.5% Fropper 0.9% 0.6% 0.0% 0.0% 0.0% 0.4% Tagged 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% Others 7% 2% 0.3% 0.6% 2% 3%
200
Table 145: Other language frequented by internet users
Other Language Frequented By Internet Users Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 306 218 70 61 58 1,134 Tamil 27% 13% 12% 11% 30% 19% Hindi 15% 19% 16% 21% 26% 19% Malayalam 16% 17% 17% 9% 11% 16% Telugu 13% 18% 17% 4% 1% 13% Marathi 12% 12% 9% 8% 17% 11% Kannada 5% 5% 18% 17% 1% 7% Bengali 6% 4% 4% 11% 9% 6% Gujarati 3% 3% 0.0% 13% 0.0% 3% Oriya 0.0% 2% 0.0% 0.0% 2% 1% Konkani 0.0% 2% 0.0% 0.0% 0.0% 0.9% Urdu 0.0% 0.4% 2% 0.0% 3% 0.8% Punjabi 1% 0.5% 0.0% 0.0% 0.0% 0.4% Assamese 0.3% 0.0% 0.6% 0.0% 0.0% 0.2% Maithili 0.0% 0.0% 0.0% 0.8% 0.0% 0.2% Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Bhojpuri 0.6% 0.0% 0.9% 0.0% 0.0% 0.1% Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Tulu 0.0% 0.4% 0.0% 0.0% 0.0% 0.1% Bundeli 0.0% 0.0% 0.0% 0.6% 0.0% 0.0% Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Manipuri 0.0% 0.0% 0.0% 1% 0.0% 0.0% Marwari 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 2% 2% 5% 3% 0.0% 2%
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Table 146: Other language frequented by internet users
Other Language Frequented By Internet Users Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 149 229 21 29 36 699 Tamil 27% 16% 17% 12% 32% 21% Hindi 19% 17% 15% 18% 26% 18% Malayalam 12% 20% 35% 16% 11% 17% Telugu 14% 16% 9% 3% 1% 13% Marathi 9% 10% 3% 5% 13% 8% Bengali 8% 5% 0.0% 16% 10% 7% Kannada 4% 7% 10% 18% 1% 6% Gujarati 4% 4% 0.0% 11% 0.0% 3% Konkani 0.0% 3% 0.0% 0.0% 0.0% 1% Urdu 0.0% 0.3% 6% 0.0% 3% 0.8% Oriya 0.0% 0.7% 0.0% 0.0% 2% 0.6% Punjabi 1% 0.2% 0.0% 0.0% 0.0% 0.5% Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Bhojpuri 1% 0.0% 0.0% 0.0% 0.0% 0.2% Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Tulu 0.0% 0.5% 0.0% 0.0% 0.0% 0.2% Assamese 0.6% 0.0% 0.0% 0.0% 0.0% 0.1% Others 2% 1% 5% 3% 0.0% 2%
202
Table 147: Preferred website for checking local language content
Preferred Website For Checking Local Language Content Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 306 218 70 61 58 1,134 Google 10% 3% 56% 5% 10% 10% Yahoo 4% 5% 6% 49% 0.0% 8% Eeandu 14% 9% 6% 2% 0.0% 7% Malayalamanorama 8% 10% 0.2% 9% 8% 7% Thinamalar 7% 1% 6% 0.4% 3% 6% Webduniya 7% 3% 0.1% 2% 0.3% 4% Webulagam 6% 0.6% 5% 9% 0.8% 4% Marathiworld 5% 5% 2% 0.8% 11% 3% Keralakaumudi 2% 1% 11% 0.0% 0.0% 3% Esakal 2% 3% 0.3% 0.0% 5% 3% Rediff 2% 4% 3% 1% 0.0% 3% Jagran 2% 4% 0.0% 0.0% 10% 3% Tamilcinema 0.7% 3% 0.0% 0.0% 0.0% 2% Kannadaaudio 0.5% 0.4% 0.3% 0.0% 0.0% 2% Dainikjagran 1% 4% 0.0% 0.7% 4% 2% Anandabazaar 2% 1% 0.2% 2% 1% 2% Matrubhumi 0.1% 5% 0.0% 0.0% 0.0% 1% Kumudam 3% 0.1% 0.0% 0.0% 0.0% 1% Banglalive 2% 2% 0.0% 3% 0.0% 1% Gujratsamachar 2% 1% 0.0% 0.0% 0.0% 1% Vaartha 0.9% 3% 0.0% 0.0% 0.0% 0.9% Deepika 0.0% 1% 0.0% 0.0% 0.4% 0.8% Sakal 0.0% 2% 0.0% 1% 0.0% 0.8% Dailythanthi 0.3% 0.5% 1% 0.0% 0.0% 0.7% bbchindi 0.7% 0.6% 0.0% 0.0% 5% 0.6% Epatra 0.3% 2% 0.0% 2% 0.0% 0.6% Dinakaran 0.9% 2% 0.3% 0.0% 0.0% 0.6% Thatskannada 2% 0.4% 0.0% 0.0% 0.0% 0.6% Bhaskar 0.7% 1% 0.0% 0.4% 0.0% 0.6% Amarujala 0.9% 0.5% 0.0% 0.0% 0.0% 0.4% Maharashtratimes 0.5% 0.4% 0.0% 0.0% 0.0% 0.4% Others 15% 21% 3% 14% 41% 20%
203
Table 148: Preferred website for checking local language content
Preferred Website For Checking Local Language Content Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 149 229 21 29 36 699 Eeandu 17% 10% 12% 4% 0.0% 9% Google 13% 2% 35% 0.0% 11% 8% Malayalamanorama 5% 13% 0.7% 19% 10% 8% Yahoo 2% 3% 0.3% 49% 0.0% 7% Keralakaumudi 0.1% 0.4% 31% 0.0% 0.0% 4% Webulagam 8% 0.3% 13% 11% 0.9% 4% Thinamalar 9% 2% 0.0% 0.8% 4% 4% Tamilcinema 1% 4% 0.0% 0.0% 0.0% 3% Jagran 2% 5% 0.0% 0.0% 11% 3% Webduniya 6% 2% 0.0% 0.0% 0.3% 3% Marathiworld 1% 5% 0.6% 0.8% 12% 3% Rediff 0.3% 3% 0.0% 3% 0.0% 2% Anandabazaar 0.0% 1% 0.0% 4% 2% 2% Kumudam 2% 0.0% 0.0% 0.0% 0.0% 2% Matrubhumi 0.1% 6% 0.0% 0.0% 0.0% 2% Esakal 3% 0.6% 0.0% 0.0% 0.0% 2% Dainikjagran 2% 3% 0.0% 2% 5% 2% Kannadaaudio 0.2% 0.4% 0.8% 0.0% 0.0% 1% Deepika 0.0% 2% 0.0% 0.0% 0.2% 1% Banglalive 3% 1% 0.0% 0.0% 0.0% 1% Gujratsamachar 2% 2% 0.0% 0.0% 0.0% 1% bbchindi 1% 0.2% 0.0% 0.0% 6% 1% Vaartha 0.0% 4% 0.0% 0.0% 0.0% 1% Dailythanthi 0.4% 0.8% 0.0% 0.0% 0.0% 0.9% Sakal 0.0% 2% 0.0% 3% 0.0% 0.9% Thatskannada 3% 0.4% 0.0% 0.0% 0.0% 0.9% Bhaskar 1% 2% 0.0% 0.0% 0.0% 0.9% Dinakaran 0.0% 3% 0.8% 0.0% 0.0% 0.8% Epatra 0.1% 2% 0.0% 0.0% 0.0% 0.6% Amarujala 0.1% 0.4% 0.0% 0.0% 0.0% 0.3% Maharashtratimes 0.8% 0.5% 0.0% 0.0% 0.0% 0.3% Others 17% 20% 6% 4% 39% 21%
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Table 149: Response to online marketing stimulus
Response To Online Marketing Stimulus Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,771 2,396 359 318 391 10,888 Clicked a sponsored search ad 47% 39% 29% 39% 49% 37% Clicked a banner ad 58% 48% 43% 45% 56% 47% Clicked a product/service e-mailer 20% 21% 15% 12% 28% 14% Participated in an online contest 57% 48% 34% 38% 65% 43% Bid/Bought in an Online auction 36% 34% 16% 22% 35% 23% Bought in a special promotion / deal 25% 24% 21% 25% 29% 21% None of the above 14% 22% 31% 35% 12% 27%
Table 150: Response to online marketing stimulus
Response To Online Marketing Stimulus Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Clicked a sponsored search ad 51% 41% 31% 42% 52% 41% Clicked a banner ad 57% 48% 40% 47% 57% 49% Clicked a product/service e-mailer 26% 26% 15% 24% 31% 21% Participated in an online contest 61% 53% 42% 40% 70% 50% Bid/Bought in an Online auction 43% 37% 17% 32% 39% 30% Bought in a special promotion / deal 26% 24% 19% 29% 30% 23% None of the above 12% 20% 30% 36% 8% 22%
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Table 151: Top of mind recall for brands
Top of mind recall for Ebay Rediff Google Yahoo Indiatimes All Shopping brands Users
Sample Base 2,432 1,732 559 488 460 10,642 Sony 11% 10% 4% 8% 10% 8% Nokia 10% 8% 7% 7% 8% 8% Tata 6% 5% 4% 4% 6% 5% LG 3% 4% 5% 6% 6% 4% Colgate 3% 2% 1% 0.9% 3% 3% Nike 3% 3% 3% 2% 3% 3% Reliance 3% 3% 3% 4% 3% 3% HLL 1% 2% 0.9% 3% 2% 3% Samsung 3% 2% 2% 2% 2% 2% Microsoft 2% 2% 2% 3% 1% 2% Pepsi 2% 2% 4% 1% 4% 2% Adidas 2% 1% 5% 2% 1% 2% HP 2% 2% 0.9% 0.8% 2% 2% Maruti 1% 2% 2% 4% 0.8% 2% Philips 2% 2% 2% 2% 0.5% 2% Google 1% 1% 1% 1% 2% 2% Coca Cola 2% 2% 0.8% 1% 2% 1% Reebok 2% 2% 0.3% 1% 0.8% 1% Godrej 0.8% 1% 2% 0.7% 2% 1% Hero Honda 0.8% 1% 2% 1% 2% 1% Bajaj 2% 1% 0.9% 2% 0.7% 1% Intel 0.8% 0.9% 2% 1% 0.1% 1% Airtel 1% 1% 1% 0.1% 2% 1% Honda 1% 1% 2% 0.1% 1% 1% Levis 2% 0.8% 2% 1% 0.7% 1% Raymonds 1% 1% 0.5% 2% 0.9% 1% IBM 0.9% 0.9% 5% 0.3% 0.3% 0.8% Lakme 0.9% 0.7% 1% 1% 0.8% 0.7% Onida 0.7% 0.6% 2% 1% 0.6% 0.7% Sony Ericsson 1% 1% 0.4% 0.2% 0.1% 0.7% Amul 0.3% 0.6% 0.7% 0.2% 0.5% 0.6% Britannia 0.3% 0.3% 0.0% 0.4% 0.2% 0.6% Compaq 0.6% 1% 0.1% 0.2% 0.2% 0.6% Lee 0.9% 0.7% 0.2% 1% 0.5% 0.6% Videocon 0.2% 0.6% 2% 0.0% 1% 0.6% Wipro 0.7% 0.4% 1% 0.7% 0.5% 0.6% BPL 0.4% 0.6% 0.2% 1% 0.0% 0.5% Cadbury 0.6% 0.4% 0.5% 0.5% 0.7% 0.5% HCL 0.5% 0.4% 0.3% 0.6% 0.0% 0.5% Mercedes 0.7% 0.6% 0.2% 0.2% 0.4% 0.5% Surf 0.4% 0.3% 0.3% 0.0% 1% 0.5% Apple 0.7% 0.3% 0.8% 0.5% 0.4% 0.5%
206
Bata 0.2% 0.3% 0.0% 0.5% 0.3% 0.4% BSNL 0.3% 0.4% 0.4% 0.7% 0.0% 0.4% Dell 0.4% 0.4% 0.5% 0.0% 0.9% 0.4% Hutch 0.6% 0.3% 0.1% 0.0% 2% 0.4% Hyundai 0.3% 0.4% 0.5% 0.0% 0.0% 0.4% Motorola 0.8% 0.5% 0.0% 0.5% 0.0% 0.4% Nestle 0.1% 0.7% 0.7% 0.2% 0.2% 0.4% Peter England 0.4% 0.3% 0.3% 0.2% 0.0% 0.4% Titan 0.3% 0.2% 0.3% 0.5% 0.9% 0.4% Whirlpool 0.3% 0.6% 0.0% 0.4% 0.1% 0.4% Amway 0.1% 0.1% 0.3% 0.0% 0.6% 0.3% BMW 0.4% 0.0% 0.6% 0.3% 0.2% 0.3% Garnier 0.2% 0.3% 0.7% 0.5% 0.0% 0.3% ICICI 0.2% 0.3% 0.0% 0.0% 0.8% 0.3% ITC 0.1% 0.4% 0.1% 0.1% 0.9% 0.3% Johnson & Johnson 0.1% 0.3% 0.5% 0.0% 0.1% 0.3% Kingfisher 0.3% 0.4% 0.0% 0.2% 0.7% 0.3% Parle 0.4% 0.1% 0.0% 0.1% 0.0% 0.3% Ponds 0.3% 0.1% 0.1% 0.9% 0.2% 0.3% Provogue 0.1% 0.6% 0.4% 0.4% 0.0% 0.3% Thums Up 0.1% 0.2% 0.2% 0.0% 0.0% 0.3% Toyota 0.1% 0.2% 0.3% 0.1% 0.7% 0.3% Yamaha 0.4% 0.3% 1% 0.5% 0.0% 0.3% Brooke Bond 0.4% 0.1% 0.0% 0.0% 0.2% 0.2% Close Up 0.1% 0.0% 0.2% 0.7% 0.0% 0.2% Dabur 0.1% 0.3% 0.5% 0.2% 0.0% 0.2% Dettol 0.1% 0.3% 0.1% 0.0% 0.1% 0.2% Fair & Lovely 0.1% 0.1% 0.0% 0.0% 0.0% 0.2% Horlicks 0.3% 0.2% 0.2% 0.0% 0.3% 0.2% Infosys 0.0% 0.2% 0.3% 0.0% 0.0% 0.2% John Players 0.2% 0.1% 0.5% 1% 0.7% 0.2% L`Oreal 0.3% 0.0% 0.2% 0.0% 0.4% 0.2% Lenovo 0.3% 0.1% 0.0% 0.0% 0.9% 0.2% Lifebuoy 0.1% 0.3% 0.0% 0.7% 0.2% 0.2% Louis Phillip 0.1% 0.4% 0.0% 0.0% 0.0% 0.2% Lux 0.1% 0.1% 0.0% 0.3% 0.9% 0.2% Suzuki 0.0% 0.1% 0.3% 0.0% 0.3% 0.2% Nescafe 0.2% 0.1% 0.1% 0.2% 0.2% 0.2% Nirma 0.0% 0.1% 0.0% 0.4% 0.0% 0.2% Pantaloon 0.1% 0.2% 0.0% 0.5% 0.0% 0.2% Pepe 0.2% 0.0% 0.4% 1% 0.2% 0.2% Pepsodent 0.0% 0.3% 0.2% 0.4% 0.0% 0.2% Spykar 0.3% 0.1% 0.3% 0.2% 0.0% 0.2% Times of India 0.4% 0.2% 0.0% 0.0% 0.4% 0.2% TVS 0.1% 0.3% 0.0% 0.0% 0.0% 0.2% Wills 0.0% 0.3% 0.5% 0.0% 0.4% 0.2%
207
Woodland 0.3% 0.3% 0.0% 0.0% 0.0% 0.2% Yahoo 0.1% 0.3% 0.2% 0.1% 0.0% 0.2% Allen Solly 0.2% 0.0% 0.0% 0.0% 0.8% 0.1% Arrow 0.1% 0.2% 0.0% 0.0% 0.0% 0.1% Canon 0.3% 0.0% 0.0% 0.1% 0.0% 0.1% Chevrolet 0.0% 0.1% 0.2% 0.0% 0.0% 0.1% Denim 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Ferrari 0.0% 0.2% 0.1% 0.3% 0.0% 0.1% Fevicol 0.0% 0.0% 0.1% 0.3% 0.0% 0.1% Ford 0.1% 0.0% 0.1% 0.5% 0.4% 0.1% Gillette 0.1% 0.1% 0.0% 0.0% 0.5% 0.1% Gold Flake 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Hamam 0.5% 0.0% 0.1% 0.0% 0.0% 0.1% Honda City 0.2% 0.0% 0.0% 0.0% 0.2% 0.1% IFB 0.1% 0.1% 0.0% 0.0% 0.3% 0.1% ISI 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% Killer 0.1% 0.1% 0.1% 0.2% 0.0% 0.1% Koutons 0.2% 0.2% 0.1% 0.0% 0.0% 0.1% LIC 0.1% 0.1% 0.1% 0.0% 0.2% 0.1% Maggi 0.0% 0.1% 0.3% 0.0% 0.4% 0.1% Mahindra & Mahindra 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Mcdonald 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% MRF 0.0% 0.0% 0.3% 0.0% 0.0% 0.1% P & G 0.0% 0.1% 0.0% 0.0% 0.2% 0.1% Panasonic 0.2% 0.1% 0.0% 0.0% 0.3% 0.1% Park Avenue 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Ray Ban 0.2% 0.3% 0.0% 0.0% 0.0% 0.1% Rediff 0.0% 0.2% 0.0% 0.3% 0.0% 0.1% Revlon 0.1% 0.0% 0.0% 3% 0.0% 0.1% Rin 0.0% 0.1% 0.0% 0.0% 0.1% 0.1% Rolex 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Santro 0.2% 0.2% 0.0% 0.0% 0.0% 0.1% Siemens 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Sify 0.1% 0.0% 0.3% 0.1% 0.0% 0.1% Skoda 0.1% 0.1% 0.0% 0.2% 0.0% 0.1% Tata Indicom 0.0% 0.0% 0.2% 0.0% 0.0% 0.1% Versace 0.0% 0.0% 0.0% 0.0% 0.3% 0.1% VIP 0.2% 0.1% 0.0% 0.3% 0.0% 0.1% Zodiac 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Acer 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Axe 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Idea 0.0% 0.1% 0.0% 0.2% 0.0% 0.1% L&T 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Ranbaxy 0.0% 0.2% 0.1% 0.0% 0.0% 0.1% Sansui 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% TCS 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
208
Armani 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Citibank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Gucci 0.0% 0.0% 0.0% 0.2% 0.3% 0.0% HDFC 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Kodak 0.0% 0.0% 0.8% 0.0% 0.3% 0.0% Mark & Spencer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% NIIT 0.0% 0.0% 0.5% 0.0% 0.0% 0.0% Parker 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Pears 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Red Label 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% Reid & Taylor 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% SBI 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Taj 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tanishq 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Tata Indica 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Tata Motors 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Tata Tea 0.1% 0.0% 0.0% 0.2% 0.0% 0.0% Van Huesen 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Voltas 0.1% 0.1% 0.0% 0.1% 0.0% 0.0% VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Lays 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Sahara 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Glaxo 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% HSBC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% MTNL 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% Satyam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Liberty 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 11% 11% 13% 11% 8% 12%
209
Table 152: Top of mind recall for brands
Tom Recall For Brands Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,201 1,686 172 144 321 6,034 Sony 11% 10% 4% 11% 10% 9% Nokia 10% 8% 5% 6% 8% 7% Tata 6% 6% 5% 3% 6% 5% LG 3% 5% 4% 5% 5% 4% Reliance 3% 4% 2% 6% 3% 3% Colgate 2% 2% 1% 0.0% 3% 3% HLL 1% 3% 2% 3% 2% 3% Nike 2% 3% 4% 3% 2% 3% Pepsi 2% 2% 7% 0.3% 5% 2% Samsung 2% 2% 2% 4% 2% 2% HP 3% 2% 0.9% 0.5% 2% 2% Maruti 2% 2% 2% 0.2% 0.8% 2% Microsoft 3% 1% 2% 0.9% 0.8% 2% Google 1% 1% 0.5% 0.6% 2% 2% Philips 3% 2% 3% 0.7% 0.5% 2% Coca Cola 1% 2% 0.0% 2% 2% 2% Adidas 2% 1% 5% 2% 2% 1% Godrej 0.6% 1% 3% 0.0% 3% 1% Reebok 1% 2% 0.0% 1% 0.3% 1% Airtel 1% 1% 0.4% 0.0% 3% 1% Levis 1% 0.9% 3% 1% 0.9% 1% Hero Honda 0.8% 1% 0.0% 0.7% 3% 1% Raymonds 0.7% 1% 1% 1% 0.8% 1% Bajaj 1% 0.7% 0.5% 2% 0.9% 0.9% Honda 0.6% 1% 1% 0.0% 0.8% 0.9% Intel 0.9% 0.6% 4% 2% 0.1% 0.9% Onida 1% 0.5% 2% 3% 0.8% 0.8% Sony Ericsson 0.9% 1% 0.4% 0.0% 0.0% 0.8% Amul 0.4% 0.7% 1% 0.0% 0.6% 0.7% IBM 0.8% 0.9% 0.0% 0.6% 0.3% 0.7% Lee 1% 0.8% 0.0% 0.6% 0.3% 0.7% Britannia 0.5% 0.4% 0.0% 0.0% 0.3% 0.6% Cadbury 0.6% 0.5% 0.8% 0.0% 0.9% 0.6% Compaq 0.7% 0.5% 0.2% 0.5% 0.3% 0.6% Lakme 0.7% 0.5% 1% 2% 0.6% 0.6% Dell 0.5% 0.6% 0.9% 0.0% 1% 0.5% Mercedes 0.6% 0.9% 0.0% 0.0% 0.5% 0.5% Motorola 1% 0.7% 0.0% 0.6% 0.0% 0.5% Nestle 0.2% 0.9% 2% 0.6% 0.2% 0.5% Surf 0.4% 0.4% 0.7% 0.0% 0.1% 0.5% Apple 0.7% 0.1% 1% 2% 0.5% 0.5% BPL 0.6% 0.2% 0.0% 3% 0.0% 0.4% HCL 0.2% 0.3% 0.7% 0.6% 0.0% 0.4% Hutch 0.6% 0.3% 0.3% 0.0% 2% 0.4% Hyundai 0.4% 0.3% 0.5% 0.0% 0.0% 0.4% Provogue 0.2% 0.8% 1% 0.0% 0.0% 0.4% Videocon 0.0% 0.3% 0.0% 0.0% 2% 0.4%
210
Wipro 1% 0.1% 2% 0.0% 0.0% 0.4% Amway 0.1% 0.1% 0.0% 0.0% 0.3% 0.3% BMW 0.6% 0.1% 2% 0.9% 0.3% 0.3% BSNL 0.4% 0.5% 0.3% 2% 0.0% 0.3% ITC 0.1% 0.4% 0.1% 0.0% 1% 0.3% Johnson & Johnson 0.2% 0.4% 1% 0.0% 0.1% 0.3% Kingfisher 0.5% 0.3% 0.0% 0.2% 0.6% 0.3% Louis Phillip 0.2% 0.5% 0.0% 0.0% 0.0% 0.3% Lux 0.2% 0.1% 0.0% 0.0% 1% 0.3% Parle 0.4% 0.1% 0.0% 0.0% 0.0% 0.3% Peter England 0.2% 0.2% 0.5% 0.0% 0.0% 0.3% Times of India 0.5% 0.3% 0.0% 0.0% 0.5% 0.3% Titan 0.4% 0.2% 0.0% 0.0% 1% 0.3% Whirlpool 0.2% 0.3% 0.0% 0.0% 0.0% 0.3% Yamaha 0.0% 0.4% 1% 0.0% 0.0% 0.3% Allen Solly 0.2% 0.1% 0.0% 0.0% 0.9% 0.2% Bata 0.1% 0.1% 0.0% 0.9% 0.4% 0.2% Brooke Bond 0.7% 0.1% 0.0% 0.0% 0.3% 0.2% Close Up 0.2% 0.0% 0.0% 0.2% 0.0% 0.2% Dettol 0.2% 0.5% 0.0% 0.0% 0.0% 0.2% Garnier 0.1% 0.2% 0.5% 0.6% 0.0% 0.2% Horlicks 0.1% 0.3% 0.0% 0.0% 0.0% 0.2% ICICI 0.2% 0.2% 0.0% 0.0% 1% 0.2% Infosys 0.1% 0.1% 0.0% 0.0% 0.0% 0.2% L`Oreal 0.2% 0.1% 0.4% 0.0% 0.5% 0.2% Lenovo 0.3% 0.1% 0.0% 0.0% 1% 0.2% LIC 0.0% 0.1% 0.0% 0.0% 0.2% 0.2% Lifebuoy 0.1% 0.3% 0.0% 0.0% 0.3% 0.2% Suzuki 0.0% 0.1% 0.0% 0.0% 0.3% 0.2% Nirma 0.0% 0.1% 0.0% 0.4% 0.0% 0.2% Pantaloon 0.1% 0.2% 0.0% 0.0% 0.0% 0.2% Pepsodent 0.1% 0.3% 0.6% 0.0% 0.0% 0.2% Ponds 0.2% 0.1% 0.0% 0.4% 0.2% 0.2% Revlon 0.0% 0.1% 0.0% 5% 0.0% 0.2% Santro 0.2% 0.2% 0.0% 0.0% 0.0% 0.2% Spykar 0.3% 0.1% 0.5% 0.4% 0.0% 0.2% Thums Up 0.1% 0.2% 0.5% 0.0% 0.0% 0.2% Toyota 0.1% 0.2% 0.9% 0.0% 0.0% 0.2% Wills 0.0% 0.3% 1% 0.0% 0.0% 0.2% Armani 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Arrow 0.2% 0.2% 0.0% 0.0% 0.0% 0.1% Canon 0.6% 0.0% 0.0% 0.0% 0.0% 0.1% Chevrolet 0.0% 0.1% 0.5% 0.0% 0.0% 0.1% Dabur 0.0% 0.2% 0.3% 0.0% 0.0% 0.1% Fair & Lovely 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Ferrari 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Fevicol 0.0% 0.0% 0.3% 0.7% 0.0% 0.1% Ford 0.2% 0.0% 0.2% 0.6% 0.6% 0.1% Gillette 0.1% 0.2% 0.0% 0.0% 0.0% 0.1% Gold Flake 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Honda City 0.1% 0.1% 0.0% 0.0% 0.3% 0.1% 211
IFB 0.1% 0.0% 0.0% 0.0% 0.3% 0.1% ISI 0.1% 0.0% 0.4% 0.0% 0.0% 0.1% John Players 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Koutons 0.1% 0.2% 0.0% 0.0% 0.0% 0.1% Maggi 0.0% 0.1% 0.7% 0.0% 0.6% 0.1% Mcdonald 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% MRF 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Nescafe 0.1% 0.0% 0.0% 0.6% 0.2% 0.1% P & G 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Panasonic 0.3% 0.1% 0.0% 0.0% 0.3% 0.1% Park Avenue 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Pepe 0.1% 0.0% 0.0% 1% 0.0% 0.1% Ray Ban 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% Rediff 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Rin 0.0% 0.1% 0.0% 0.0% 0.2% 0.1% SBI 0.3% 0.0% 0.0% 0.0% 0.0% 0.1% Sify 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Skoda 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Tata Indicom 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Tata Motors 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% TVS 0.1% 0.2% 0.0% 0.0% 0.0% 0.1% Versace 0.0% 0.0% 0.0% 0.0% 0.4% 0.1% VIP 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% Woodland 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Yahoo 0.2% 0.0% 0.5% 0.3% 0.0% 0.1% Zodiac 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Axe 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% L&T 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Ranbaxy 0.0% 0.3% 0.2% 0.0% 0.0% 0.1% Sahara 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Sansui 0.2% 0.2% 0.0% 0.0% 0.0% 0.1% TCS 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% HSBC 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Denim 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Gucci 0.0% 0.0% 0.0% 0.6% 0.0% 0.0% Hamam 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Killer 0.0% 0.1% 0.4% 0.0% 0.0% 0.0% Kodak 0.0% 0.0% 0.0% 0.0% 0.4% 0.0% Mahindra & Mahindra 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Mark & Spencer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Parker 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Pears 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Reid & Taylor 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Rolex 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Siemens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Taj 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Tanishq 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Tata Indica 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 212
Tata Tea 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Van Huesen 0.0% 0.1% 0.2% 0.0% 0.0% 0.0% Voltas 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% VSNL 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Acer 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% Idea 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Glaxo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% MTNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 10% 11% 10% 16% 8% 11%
213
Table 153: Most preferred TV channel
TV Channel Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,248 1,601 516 451 425 10,247 Star Plus 9% 13% 7% 18% 15% 13% Discovery 9% 7% 7% 7% 7% 8% NDTV 5% 7% 3% 2% 4% 5% Aajtak 4% 4% 3% 1% 5% 5% Sun TV 5% 4% 4% 4% 2% 5% HBO 6% 5% 6% 3% 6% 4% Sony 4% 3% 2% 6% 2% 4% Star Movies 4% 4% 2% 4% 4% 4% Zee TV 3% 4% 3% 4% 5% 3% M TV 4% 2% 6% 4% 1% 3% Ten Sports 3% 4% 3% 2% 0.9% 3% Star One 3% 2% 2% 4% 4% 3% CNBC 3% 3% 2% 0.7% 5% 3% ESPN 3% 2% 6% 2% 1% 3% National Geographic 2% 1% 6% 2% 2% 2% Star World 3% 1% 0.1% 2% 3% 2% CNN IBN 3% 2% 2% 0.6% 2% 2% Asianet 1% 1% 3% 2% 4% 2% DD 1 1% 0.8% 1% 1% 2% 2% TV 9 0.6% 1% 1% 1% 1% 1% E TV 0.5% 2% 1% 3% 0.1% 1% Sab TV 0.4% 1% 2% 0.1% 2% 1% AXN 2% 1% 0.5% 0.1% 2% 1% Cartoon Network 1% 0.6% 2% 0.3% 0.5% 1% Pogo 0.9% 0.4% 1% 3% 2% 1% BBC 0.4% 0.7% 0.5% 0.7% 0.2% 0.9% Star News 1% 0.9% 0.8% 0.2% 3% 0.9% Zoom 0.3% 1% 0.0% 2% 0.2% 0.9% Animal Planet 0.5% 1% 0.4% 0.5% 0.2% 0.8% Gemini 0.4% 0.6% 2% 0.7% 3% 0.8% Star Sports 0.7% 0.6% 0.6% 0.8% 0.0% 0.8% Travel & Living 1% 0.6% 0.9% 0.6% 0.9% 0.8% Sun Music 1% 0.4% 1% 2% 0.9% 0.7% Surya TV 1% 0.2% 0.0% 0.2% 0.0% 0.7% Vijaya TV 0.7% 0.3% 0.1% 0.9% 0.1% 0.7% Disney Channel 0.3% 0.2% 0.3% 0.8% 0.5% 0.6% History Channel 0.9% 0.8% 0.5% 1% 0.0% 0.6% Etv Kannada 0.1% 0.4% 0.0% 0.9% 3% 0.5% F TV 0.4% 0.4% 0.4% 1% 0.4% 0.5% Set Max 0.6% 1% 2% 0.1% 0.7% 0.5% Zee Cinema 0.6% 0.2% 0.9% 0.5% 0.3% 0.5% NDTV Profit 0.8% 0.4% 0.0% 0.0% 0.0% 0.5% Any Music Channel 0.1% 0.5% 2% 0.0% 0.4% 0.4% Any Sports Channel 0.2% 1% 0.6% 0.0% 0.2% 0.4% India TV 0.1% 1% 0.4% 0.6% 0.8% 0.4% Kairali TV 0.2% 0.5% 0.0% 0.0% 0.0% 0.4% Sahara One 0.2% 0.4% 0.0% 0.5% 0.0% 0.4%
214
SS Music 0.1% 0.1% 2% 0.7% 0.0% 0.4% Vh1 0.9% 0.0% 0.0% 0.0% 0.3% 0.4% Zee News 0.1% 0.4% 0.0% 1% 0.0% 0.4% Times Now 0.6% 0.5% 0.1% 0.4% 1% 0.4% Aawaz 0.5% 0.1% 0.3% 0.4% 0.1% 0.3% Any News Channel 0.0% 0.9% 0.1% 0.1% 0.0% 0.3% Dd News 0.1% 0.5% 0.1% 2% 1% 0.3% Udaya TV 0.1% 0.3% 0.0% 0.1% 0.0% 0.3% V Channel 0.2% 0.4% 0.6% 0.1% 1% 0.3% NDTV24*7 0.3% 0.6% 0.5% 0.0% 0.0% 0.3% Ibnlive 0.1% 0.4% 0.0% 0.0% 0.0% 0.3% Animax 0.7% 0.3% 0.0% 0.0% 0.0% 0.2% ETC 0.1% 0.2% 1% 0.0% 0.0% 0.2% Headlines Today 0.4% 0.3% 0.0% 0.0% 0.1% 0.2% Star Gold 0.2% 0.2% 0.1% 0.1% 0.0% 0.2% MH1 0.0% 0.3% 0.0% 0.4% 0.0% 0.2% India Vision 0.3% 0.0% 1% 0.0% 0.0% 0.2% Alfa Marathi 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Any Movie Channel 0.1% 0.1% 0.5% 0.0% 0.0% 0.1% B4U 0.0% 0.0% 0.1% 0.4% 0.0% 0.1% Etv Bangla 0.0% 0.0% 0.1% 0.2% 0.4% 0.1% Etv Marathi 0.0% 0.3% 0.1% 0.1% 0.3% 0.1% God 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Jaya TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Maa TV 0.2% 0.1% 0.2% 0.0% 0.0% 0.1% Raj TV 0.0% 0.0% 1% 0.0% 0.0% 0.1% Teja TV 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% Zee Business 0.0% 0.3% 0.0% 0.0% 0.3% 0.1% Zee Café 0.1% 0.0% 0.0% 0.0% 0.2% 0.1% Zee Marathi 0.1% 0.3% 0.6% 0.5% 0.0% 0.1% Zee Music 0.5% 0.2% 0.6% 0.1% 0.0% 0.1% Star Utsav 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Hungama TV 0.0% 0.1% 0.2% 0.0% 0.0% 0.1% Jetix 0.4% 0.0% 0.0% 0.4% 0.0% 0.1% Hall Mark 0.0% 0.2% 0.5% 0.0% 0.0% 0.1% Local 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Kiran TV 0.3% 0.0% 0.0% 0.0% 0.0% 0.1% Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Astha 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% K TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sanskar 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% Star Anand 0.0% 0.1% 0.0% 2% 0.0% 0.0% Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% All Telugu 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.5% 0.0% Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 215
Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Set Pix 0.0% 0.0% 0.0% 0.5% 0.0% 0.0% Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 0.8% 0.9% 2% 2% 0.5% 1%
216
Table 154: Most preferred TV channel
TV Channel Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,162 1,645 176 140 309 5,796 Star Plus 9% 11% 5% 25% 13% 12% Discovery 9% 7% 10% 9% 6% 8% NDTV 5% 7% 5% 4% 6% 6% HBO 6% 6% 11% 2% 7% 5% Sun TV 5% 4% 6% 4% 2% 5% Aajtak 4% 4% 3% 0.2% 6% 5% Sony 4% 3% 4% 5% 2% 4% Zee TV 4% 3% 3% 0.8% 6% 4% Star Movies 4% 4% 1% 2% 3% 3% CNBC 4% 3% 2% 0.0% 5% 3% Star One 3% 3% 2% 3% 4% 3% M TV 4% 2% 3% 6% 1% 3% Ten Sports 2% 4% 4% 0.5% 0.8% 3% ESPN 3% 2% 5% 6% 1% 2% Star World 3% 2% 0.3% 0.4% 3% 2% CNN IBN 3% 2% 0.5% 0.2% 2% 2% National Geographic 3% 0.9% 3% 2% 3% 2% Asianet 0.6% 1% 5% 2% 3% 1% TV 9 0.4% 1% 0.4% 0.3% 1% 1% E TV 0.3% 2% 1% 3% 0.0% 1% AXN 2% 2% 0.0% 0.1% 0.0% 1% Pogo 1% 0.4% 2% 5% 2% 1% Sab TV 0.4% 1% 0.0% 0.0% 2% 1% Star News 1% 0.7% 0.9% 0.1% 3% 1% BBC 0.5% 0.9% 0.0% 0.9% 0.2% 0.9% DD 1 0.5% 0.9% 0.7% 0.3% 2% 0.9% Animal Planet 0.1% 2% 1% 0.0% 0.0% 0.8% Travel & Living 1% 0.8% 1% 1% 1% 0.8% Vijaya TV 0.7% 0.4% 0.0% 0.1% 0.1% 0.8% Cartoon Network 1% 0.5% 2% 0.8% 0.3% 0.7% Gemini 0.4% 0.6% 0.6% 0.0% 2% 0.7% History Channel 1% 1% 1% 0.2% 0.0% 0.7% Star Sports 0.5% 0.7% 0.0% 0.8% 0.0% 0.7% F TV 0.4% 0.6% 0.9% 2% 0.5% 0.6% Kairali TV 0.3% 0.7% 0.0% 0.0% 0.0% 0.6% Surya TV 1% 0.2% 0.0% 0.6% 0.0% 0.6% Zoom 0.3% 2% 0.0% 0.7% 0.2% 0.6% NDTV Profit 0.5% 0.5% 0.0% 0.0% 0.0% 0.6% Times Now 0.9% 0.7% 0.1% 0.0% 2% 0.6% Any Sports Channel 0.3% 0.9% 0.1% 0.0% 0.2% 0.5% Etv Kannada 0.1% 0.5% 0.0% 2% 3% 0.5% Sahara One 0.2% 0.4% 0.0% 0.0% 0.0% 0.5% Set Max 0.6% 0.5% 2% 0.2% 0.7% 0.5% Sun Music 0.6% 0.2% 0.0% 0.0% 1% 0.5% Any News Channel 0.0% 0.6% 0.1% 0.0% 0.0% 0.4% Dd News 0.1% 0.8% 0.2% 0.7% 0.9% 0.4% Disney Channel 0.4% 0.2% 0.7% 2% 0.6% 0.4%
217
India TV 0.2% 1% 0.0% 0.5% 0.4% 0.4% Zee News 0.1% 0.5% 0.0% 3% 0.0% 0.4% NDTV24*7 0.4% 0.7% 0.0% 0.0% 0.0% 0.4% Aawaz 0.4% 0.1% 0.0% 1% 0.0% 0.3% Any Music Channel 0.0% 0.6% 3% 0.0% 0.0% 0.3% Headlines Today 0.6% 0.2% 0.0% 0.0% 0.1% 0.3% SS Music 0.2% 0.1% 2% 1% 0.0% 0.3% Udaya TV 0.0% 0.3% 0.0% 0.2% 0.0% 0.3% V Channel 0.1% 0.3% 1% 0.2% 0.9% 0.3% Vh1 0.7% 0.0% 0.0% 0.0% 0.0% 0.3% Zee Cinema 0.3% 0.2% 1% 0.0% 0.3% 0.3% Ibnlive 0.1% 0.5% 0.0% 0.0% 0.0% 0.3% Animax 0.5% 0.2% 0.0% 0.0% 0.0% 0.2% Etv Marathi 0.0% 0.3% 0.1% 0.1% 0.4% 0.2% Star Gold 0.0% 0.2% 0.2% 0.0% 0.0% 0.2% Zee Marathi 0.1% 0.3% 0.1% 0.0% 0.0% 0.2% India Vision 0.5% 0.0% 3% 0.0% 0.0% 0.2% Jetix 0.5% 0.0% 0.0% 0.0% 0.0% 0.2% Any Movie Channel 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% ETC 0.0% 0.1% 0.0% 0.1% 0.0% 0.1% Jaya TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Maa TV 0.2% 0.1% 0.2% 0.0% 0.0% 0.1% Teja TV 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% Zee Business 0.0% 0.5% 0.0% 0.0% 0.3% 0.1% Zee Café 0.1% 0.0% 0.0% 0.0% 0.2% 0.1% Zee Music 0.2% 0.1% 0.9% 0.0% 0.0% 0.1% Star Utsav 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% MH1 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Hungama TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Local 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Kiran TV 0.4% 0.0% 0.0% 0.0% 0.0% 0.1% Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Alfa Marathi 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Astha 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% B4U 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Etv Bangla 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% God 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% K TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Raj TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sanskar 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% Star Anand 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% All Telugu 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.6% 0.0% Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Hall Mark 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Set Pix 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 0.4% 0.5% 1% 4% 0.7% 0.8% 218
Table 155: Most preferred newspaper
Newspaper Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,248 1,601 516 451 425 10,359 The Times of India 36% 35% 36% 26% 59% 35% The Hindu 20% 16% 24% 16% 7% 19% The Hindustan Times 6% 6% 5% 7% 5% 6% Deccan Chronicle 3% 5% 4% 5% 0.8% 3% Indian Express 3% 5% 1% 3% 2% 3% The Telegraph 3% 3% 1% 3% 0.8% 2% Eenadu 2% 3% 4% 6% 2% 2% The Economic Times 2% 1% 2% 2% 3% 2% Dainik Bhaskar 2% 2% 1% 2% 2% 2% Malyalam Manorama 2% 1% 2% 3% 2% 2% The Tribune 2% 2% 1% 2% 3% 2% Dainik Jagran 0.6% 3% 0.5% 3% 1% 2% Deccan Herald 1% 1% 1% 4% 2% 2% Mid Day 1% 2% 0.9% 0.8% 2% 1% DNA 2% 1% 1% 2% 0.5% 1% Gujrat Samachar 0.8% 0.5% 0.2% 2% 0.5% 1% Vijay Karnataka 1% 0.4% 4% 2% 2% 1% Dinamalar 0.6% 0.5% 0.4% 0.1% 0.0% 0.9% Anand Bazar Patrika 0.9% 0.5% 1% 0.6% 0.8% 0.8% Mumbai Mirror 1% 0.6% 0.0% 1% 1% 0.8% Daily Thanthi 0.4% 0.5% 0.3% 1% 0.5% 0.6% Divya Bhaskar 0.8% 0.6% 0.0% 0.0% 0.8% 0.6% Amar Ujala 0.3% 0.4% 0.5% 0.6% 0.1% 0.5% Lokmat 0.3% 1% 0.5% 0.0% 0.0% 0.5% Mathrubhumi 0.8% 0.9% 1% 1% 0.2% 0.5% Rajasthan Patrika 0.3% 0.7% 0.1% 0.3% 2% 0.5% Sakal 0.4% 0.6% 0.1% 0.4% 0.5% 0.5% Business Line 0.4% 0.3% 0.2% 0.1% 0.0% 0.4% Dinakaran 0.4% 0.2% 0.2% 0.1% 0.0% 0.4% Sandesh 0.4% 0.5% 0.0% 0.0% 0.0% 0.4% Nav Hindi Times 0.4% 0.3% 0.4% 0.0% 0.0% 0.4% Loksatta 0.5% 0.4% 0.0% 0.7% 0.5% 0.3% Punjab Kesari 0.1% 0.7% 0.2% 0.0% 0.1% 0.3% Vijaya Times 0.1% 0.2% 0.0% 0.0% 0.0% 0.3% Business Standard 0.2% 0.3% 0.0% 0.0% 0.4% 0.2% Maharashtra Times 0.2% 0.2% 0.6% 0.1% 0.0% 0.2% Nav Bharat Times 0.2% 0.4% 0.1% 0.1% 0.0% 0.2% Prajavani 0.1% 0.1% 0.0% 0.0% 0.1% 0.2% The Statesman 0.3% 0.1% 0.0% 0.2% 0.0% 0.2% Vartha 0.1% 0.2% 0.1% 0.0% 0.0% 0.2% Nai Dunia 0.1% 0.4% 0.0% 0.0% 0.0% 0.2% Kerala Kaumudi 0.2% 0.0% 0.0% 0.0% 0.0% 0.2% Andhra Jyoti 0.0% 0.3% 0.0% 0.5% 0.2% 0.1% Dharitri 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Dinamani 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Gulf News 0.0% 0.0% 2% 0.1% 0.0% 0.1% Hitvada 0.2% 0.1% 0.6% 0.0% 0.0% 0.1%
219
Mumbai Samachar 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Prabhat Khabar 0.0% 0.0% 0.0% 0.4% 0.0% 0.1% Pudhari 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Saamna 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Samaj 0.0% 0.5% 0.0% 0.0% 0.0% 0.1% Sambad 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Kannada praba 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Udayavani 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Bangalore Times 0.4% 0.0% 0.0% 0.0% 0.0% 0.1% Aaj Kal 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Asian Age 0.0% 0.0% 0.0% 0.5% 0.0% 0.0% Employment News 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Financial Express 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% The Pioneer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Vartaman 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Pratidin (Local) 0.0% 0.0% 0.0% 2% 0.0% 0.0% Janshakti 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Inquilab 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Greater Kashmir 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sambad 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Mint 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Others 2% 0.3% 0.6% 2% 0.0% 0.8%
220
Table 156: Most preferred newspaper
Newspaper Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,169 1,663 174 139 314 5,887 The Times of India 42% 41% 43% 29% 57% 40% The Hindu 19% 15% 21% 17% 8% 17% The Hindustan Times 6% 6% 6% 10% 5% 6% Deccan Chronicle 3% 4% 3% 5% 1% 3% Indian Express 3% 3% 0.5% 1% 2% 3% Eenadu 1% 2% 1% 9% 2% 3% The Telegraph 3% 3% 0.5% 4% 1% 3% The Economic Times 3% 2% 3% 3% 4% 3% Dainik Bhaskar 1% 2% 1% 0.3% 3% 2% Deccan Herald 0.9% 2% 2% 4% 3% 2% Malyalam Manorama 2% 2% 1% 0.6% 2% 2% Mid Day 0.9% 1% 1% 2% 1% 1% Dainik Jagran 0.5% 1% 0.5% 1% 0.7% 1% The Tribune 1% 1% 0.0% 1% 2% 1% Daily Thanthi 0.7% 0.7% 0.9% 2% 0.4% 1% Anand Bazar Patrika 1% 0.9% 2% 0.8% 0.5% 0.9% Vijay Karnataka 1% 0.6% 0.4% 0.0% 1% 0.8% Dinamalar 0.3% 0.7% 0.4% 0.8% 0.0% 0.7% Gujrat Samachar 0.7% 0.5% 0.6% 2% 0.3% 0.7% Mumbai Mirror 0.7% 0.3% 0.0% 0.7% 1% 0.7% Divya Bhaskar 0.8% 0.7% 0.0% 0.4% 0.5% 0.6% Sakal 0.4% 0.7% 0.0% 1% 0.3% 0.6% Sandesh 0.5% 0.9% 0.0% 0.0% 0.0% 0.6% Rajasthan Patrika 0.2% 0.4% 0.9% 0.2% 3% 0.5% Amar Ujala 0.2% 0.4% 0.9% 0.3% 0.5% 0.4% Lokmat 0.4% 0.7% 0.0% 0.0% 0.0% 0.4% Nav Hindi Times 0.3% 0.2% 0.5% 0.0% 0.0% 0.3% Maharashtra Times 0.6% 0.3% 0.4% 0.6% 0.0% 0.3% Mathrubhumi 0.4% 0.4% 1% 0.9% 0.0% 0.3% Business Line 0.3% 0.1% 1% 0.0% 0.0% 0.2% Business Standard 0.5% 0.2% 0.0% 0.0% 0.0% 0.2% Dinakaran 0.2% 0.1% 0.7% 0.0% 0.0% 0.2% Dinamani 0.0% 0.2% 0.0% 0.0% 0.0% 0.2% Gulf News 0.0% 0.0% 4% 0.0% 0.0% 0.2% Hitvada 0.0% 0.3% 0.3% 0.0% 0.0% 0.2% Loksatta 0.3% 0.2% 0.4% 0.6% 0.3% 0.2% Nav Bharat Times 0.1% 0.4% 0.0% 0.0% 0.1% 0.2% The Statesman 0.2% 0.2% 0.0% 0.3% 0.0% 0.2% Vartha 0.0% 0.5% 0.2% 0.0% 0.0% 0.2% Vijaya Times 0.1% 0.2% 0.0% 0.0% 0.0% 0.2% Kerala Kaumudi 0.1% 0.0% 0.0% 0.0% 0.0% 0.2% Andhra Jyoti 0.1% 0.1% 0.0% 0.0% 0.2% 0.1% Dharitri 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% DNA 2% 1% 1% 0.0% 0.0% 0.1% Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Prabhat Khabar 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Prajavani 0.1% 0.2% 0.0% 0.0% 0.2% 0.1%
221
Pudhari 0.1% 0.1% 0.0% 0.4% 0.0% 0.1% Punjab Kesari 0.0% 0.1% 0.2% 0.0% 0.4% 0.1% Samaj 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Sambad 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Vartaman 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Kannada praba 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Udayavani 0.0% 0.5% 0.0% 0.0% 0.0% 0.1% Aaj Kal 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Asian Age 0.0% 0.0% 0.0% 0.6% 0.0% 0.0% india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Pratidin (Local) 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Bangalore Times 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Janshakti 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Employment News 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Financial Express 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mumbai Samachar 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Saamna 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% The Pioneer 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sambad 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mint 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Nai Dunia 0.2% 0.0% - - - - Others 0.5% 0.4% 0.7% 0.1% 0.0% 0.5%
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Table 157: Most preferred magazine
Magazine Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,986 1,414 456 398 375 8,625 India Today 20% 30% 20% 21% 29% 24% Reader's Digest 7% 7% 5% 4% 5% 7% The Week 7% 4% 8% 9% 5% 6% Femina 3% 4% 5% 6% 6% 4% Outlook 4% 5% 3% 2% 5% 4% Sports Star 5% 5% 8% 6% 2% 4% Digit 6% 3% 2% 2% 2% 4% Film Fare 2% 3% 2% 4% 2% 3% Business World 3% 2% 2% 2% 3% 3% Women's Era 2% 1% 1% 2% 3% 2% Business Today 1% 4% 0.7% 0.6% 2% 2% Chip 4% 2% 0.9% 0.7% 1% 2% Star Dust 2% 0.8% 2% 3% 0.5% 2% Autocar India 2% 2% 6% 0.2% 2% 2% Ananda Vikatan 2% 0.8% 0.2% 0.9% 0.1% 1% Swathi 0.6% 2% 0.9% 0.9% 0.0% 1% Electronics For You 1% 0.7% 1% 1% 3% 1% Vanita 0.3% 0.6% 2% 3% 0.1% 1% Cosmopolitan 2% 0.5% 0.9% 0.0% 0.3% 1% Business India 1% 1% 0.0% 0.8% 2% 0.9% India Times 0.9% 0.6% 0.8% 1% 0.6% 0.9% Kumudham 0.7% 0.9% 0.7% 0.7% 0.6% 0.9% Chitralekha 1% 0.4% 0.0% 0.0% 0.8% 0.8% Competition Success Review 0.5% 1% 0.8% 0.6% 1% 0.8% Fortune India 0.4% 0.3% 0.5% 0.8% 1% 0.8% Grihshobha 0.3% 0.3% 0.6% 1% 0.1% 0.8% Wisdom 0.0% 0.4% 2% 2% 0.0% 0.8% Computers Today 1% 0.9% 2% 0.0% 0.1% 0.7% PC Quest 1% 0.6% 0.6% 0.0% 0.9% 0.7% Science Reporter 1% 0.2% 2% 2% 0.0% 0.7% Time 0.5% 1% 0.0% 0.0% 0.7% 0.7% National Geographic 0.4% 0.8% 0.5% 0.2% 0.0% 0.6% Overdrive 1% 0.3% 0.2% 0.0% 0.6% 0.6% Business & Economy 0.9% 0.8% 0.8% 1% 0.5% 0.5% Cricket Samrat 0.5% 0.1% 0.0% 0.2% 0.3% 0.5% Health 0.5% 0.4% 0.7% 0.5% 0.2% 0.5% Today 0.2% 0.3% 0.3% 3% 0.0% 0.5% Business Week 0.3% 0.3% 2% 0.0% 1% 0.4% Dalal Street 0.6% 0.4% 1% 0.0% 0.1% 0.4% Meri Saheli 0.1% 0.5% 0.4% 0.5% 0.0% 0.4% Outlook Money 0.5% 0.3% 0.1% 0.0% 1% 0.4% Aha Zindagi 0.1% 0.2% 0.3% 0.0% 0.0% 0.3% Brunch 0.2% 0.5% 0.0% 0.1% 0.0% 0.3% Debonair 0.2% 0.1% 0.0% 0.0% 0.1% 0.3% Good House Keeping 0.3% 0.4% 0.0% 0.0% 0.3% 0.3% Inside Outside 0.2% 0.3% 0.2% 0.0% 0.0% 0.3% Playboy 0.3% 1% 0.0% 0.0% 0.1% 0.3%
223
Safari 0.3% 0.3% 0.0% 0.1% 0.0% 0.3% Sananda 0.2% 0.2% 0.0% 0.5% 0.2% 0.3% Sudha 0.0% 0.3% 0.0% 0.1% 1% 0.3% PC World 0.4% 0.2% 2% 0.6% 0.0% 0.3% Aval Vikatan 0.0% 0.1% 0.0% 0.0% 0.0% 0.2% Capital Market 0.0% 0.4% 0.0% 0.0% 0.8% 0.2% Cineblitz 0.0% 0.0% 1% 0.0% 0.0% 0.2% Data Quest 0.5% 0.2% 0.1% 0.0% 0.0% 0.2% Desh 0.2% 0.1% 0.0% 0.7% 0.1% 0.2% Gladrags 0.3% 0.3% 0.0% 0.0% 0.8% 0.2% Junior Vikatan 0.0% 0.0% 2% 0.1% 0.0% 0.2% Linux For You 0.5% 0.1% 0.0% 0.0% 0.2% 0.2% Manorama 0.2% 0.2% 0.5% 0.0% 0.0% 0.2% Maxim 0.3% 0.1% 0.0% 0.0% 1% 0.2% Sarita 0.1% 0.2% 0.0% 1% 0.0% 0.2% Taranga 0.1% 0.1% 0.0% 0.0% 0.1% 0.2% The Economist 0.1% 0.1% 0.0% 0.0% 0.0% 0.2% Abhiyan 0.1% 0.0% 0.0% 0.3% 0.0% 0.1% Anandamela 0.0% 0.0% 0.0% 3% 0.0% 0.1% Auto India 0.2% 0.2% 0.0% 0.1% 0.0% 0.1% Better Photography 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Champak 0.0% 0.0% 0.0% 0.7% 0.0% 0.1% Chronicle 0.0% 0.1% 0.2% 0.0% 0.7% 0.1% Deccan Chronicle 0.0% 0.0% 1% 0.0% 0.0% 0.1% Developer IQ 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Elle 0.2% 0.0% 0.0% 0.0% 0.6% 0.1% Frontline 0.0% 0.1% 0.0% 0.4% 0.0% 0.1% Grihlakshmi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Lokprabha 0.0% 0.0% 0.0% 0.6% 0.0% 0.1% Mathrubhumi 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Saptahik Sakal 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% Saras Salil 0.0% 0.1% 0.0% 0.4% 0.0% 0.1% Savvy 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Society 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Top Gear 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% Graphiti 0.2% 0.1% 0.0% 0.2% 0.0% 0.1% Living Digital 0.2% 0.0% 0.0% 0.0% 0.3% 0.1% Saptahik Bartaman 0.1% 0.2% 0.0% 0.0% 0.0% 0.1% Money life 0.1% 0.0% 0.0% 0.0% 1% 0.1% Animation Reporter 0.0% 0.2% 0.6% 0.0% 0.3% 0.1% Nirogadhaam 0.1% 0.0% 0.1% 0.0% 0.0% 0.1% Chandamama 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Automobiles 0.1% 0.0% 0.0% 0.4% 0.0% 0.1% Auto World 0.0% 0.2% 0.0% 0.0% 0.5% 0.1% Bikes 0.0% 0.5% 0.0% 0.0% 0.5% 0.1% Anandalok 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% Business Times 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Buzz 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Kadambini 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 224
Saheli 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mans World 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Andra Jyoti 0.0% 0.0% 0.0% 0.5% 0.1% 0.0% Business Standard 0.0% 0.0% 0.0% 0.0% 0.6% 0.0% Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 6% 5% 9% 8% 7% 7%
225
Table 158: Most preferred magazine
Magazine Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,033 1,484 147 125 295 5,104 India Today 25% 30% 25% 23% 32% 28% Reader's Digest 8% 8% 3% 5% 7% 8% The Week 7% 5% 10% 7% 5% 6% Outlook 5% 6% 2% 4% 5% 5% Sports Star 3% 4% 10% 8% 3% 3% Femina 3% 2% 5% 5% 6% 3% Digit 5% 3% 4% 1% 2% 3% Business World 4% 2% 2% 3% 3% 3% Film Fare 2% 2% 2% 3% 3% 2% Business Today 2% 2% 2% 0.4% 3% 2% Women's Era 0.9% 2% 2% 2% 2% 2% Star Dust 1% 1% 1% 4% 0.4% 2% Ananda Vikatan 2% 1% 0.5% 0.3% 0.4% 1% Autocar India 1% 2% 0.0% 0.0% 0.6% 1% Swathi 0.8% 1% 2% 0.0% 0.0% 1% Chip 3% 1% 0.5% 0.6% 0.7% 1% Business India 2% 1% 0.0% 3% 2% 1% Kumudham 0.4% 2% 0.8% 0.7% 0.7% 1% Electronics For You 0.8% 0.4% 0.9% 1% 2% 0.9% India Times 1% 0.9% 0.5% 3% 1% 0.9% National Geographic 0.7% 1% 0.2% 0.4% 0.0% 0.8% Chitralekha 1% 0.5% 0.4% 0.0% 0.5% 0.7% Cosmopolitan 2% 0.3% 0.9% 0.0% 0.2% 0.7% Fortune India 0.7% 0.5% 0.5% 0.9% 0.7% 0.7% Vanita 0.3% 1% 0.0% 0.6% 0.3% 0.7% Computers Today 0.8% 0.3% 2% 0.0% 0.4% 0.6% Health 0.5% 0.7% 0.5% 0.0% 0.2% 0.6% Overdrive 1% 0.5% 0.2% 0.0% 0.4% 0.6% PC Quest 0.9% 0.7% 0.6% 0.0% 0.6% 0.6% Time 1% 0.7% 0.0% 0.0% 0.6% 0.6% Competition Success Review 0.1% 0.4% 0.4% 0.5% 0.2% 0.5% Dalal Street 0.5% 0.4% 2% 0.0% 0.2% 0.5% Grihshobha 0.1% 0.6% 0.0% 1% 0.5% 0.5% Outlook Money 0.6% 0.7% 0.0% 0.0% 0.6% 0.5% Playboy 1% 0.9% 0.0% 0.0% 0.7% 0.5% Today 0.1% 0.5% 0.0% 5% 0.2% 0.5% Business & Economy 0.4% 0.5% 1% 2% 0.3% 0.4% Debonair 0.3% 0.2% 0.0% 0.0% 0.4% 0.4% Science Reporter 0.9% 0.2% 2% 3% 0.0% 0.4% Aval Vikatan 0.3% 0.2% 0.0% 0.0% 0.0% 0.3% Business Week 0.3% 0.3% 0.6% 0.0% 0.9% 0.3% Data Quest 0.5% 0.1% 0.5% 0.3% 0.0% 0.3% Desh 0.1% 0.0% 0.0% 0.0% 0.4% 0.3% Good House Keeping 0.4% 0.3% 0.0% 0.0% 0.5% 0.3% Inside Outside 0.2% 0.5% 0.2% 0.0% 0.0% 0.3% Safari 0.4% 0.4% 0.0% 0.8% 0.0% 0.3% Sudha 0.2% 0.4% 0.0% 0.0% 0.7% 0.3%
226
Aha Zindagi 0.1% 0.2% 0.0% 0.0% 0.0% 0.2% Brunch 0.2% 0.2% 0.0% 0.0% 0.0% 0.2% Capital Market 0.1% 0.2% 0.0% 0.0% 0.2% 0.2% Cricket Samrat 0.0% 0.2% 0.0% 1% 0.3% 0.2% Gladrags 0.3% 0.3% 0.0% 0.0% 0.5% 0.2% Maxim 0.4% 0.1% 0.0% 0.0% 0.8% 0.2% Meri Saheli 0.1% 0.4% 0.3% 0.0% 0.2% 0.2% Sananda 0.2% 0.1% 0.0% 0.3% 0.0% 0.2% Sarita 0.2% 0.2% 0.0% 0.0% 0.0% 0.2% Savvy 0.1% 0.1% 0.0% 0.0% 0.2% 0.2% Society 0.2% 0.2% 0.0% 0.0% 0.0% 0.2% The Economist 0.1% 0.2% 0.0% 0.0% 0.0% 0.2% Graphiti 0.1% 0.2% 0.0% 2% 0.0% 0.2% Wisdom 0.0% 0.3% 0.4% 0.0% 0.0% 0.2% PC World 0.2% 0.3% 0.0% 0.0% 0.0% 0.2% Money life 0.2% 0.1% 0.0% 0.0% 0.5% 0.2% Abhiyan 0.2% 0.1% 0.0% 0.7% 0.0% 0.1% Anandalok 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Auto India 0.1% 0.3% 0.0% 0.0% 0.0% 0.1% Better Photography 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Chronicle 0.0% 0.1% 0.1% 0.0% 0.5% 0.1% Cineblitz 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Developer IQ 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Elle 0.1% 0.0% 0.0% 0.0% 0.4% 0.1% Grihlakshmi 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Junior Vikatan 0.0% 0.0% 0.6% 0.7% 0.0% 0.1% Kadambini 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Linux For You 0.4% 0.0% 0.0% 0.0% 0.1% 0.1% Lokprabha 0.2% 0.0% 0.4% 0.5% 0.0% 0.1% Manorama 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Mathrubhumi 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.5% 0.1% Taranga 0.1% 0.2% 0.0% 0.0% 0.0% 0.1% Top Gear 0.1% 0.1% 0.0% 0.0% 0.4% 0.1% Living Digital 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Saptahik Bartaman 0.2% 0.2% 0.0% 0.0% 0.0% 0.1% Animation Reporter 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Nirogadhaam 0.1% 0.0% 1% 0.0% 0.2% 0.1% Chandamama 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Auto World 0.1% 0.1% 0.0% 0.0% 0.3% 0.1% Economical Times 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Anandamela 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Business Times 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Buzz 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Champak 0.0% 0.0% 0.0% 0.7% 0.0% 0.0% Deccan Chronicle 0.0% 0.0% 1% 0.0% 0.0% 0.0% Frontline 0.0% 0.0% 0.0% 0.9% 0.0% 0.0% Saptahik Sakal 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Saras Salil 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Saheli 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 227
Mans World 0.0% 0.1% 0.0% 0.0% 0.1% 0.0% Andra Jyoti 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Automobiles 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Bikes 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Business Standard 0.0% 0.0% 0.0% 0.0% 0.4% 0.0% Others 4% 6% 11% 5% 6% 6%
Table 159: Most preferred radio channel
Radio Channel Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,557 1,109 358 312 294 6,786 Radio Mirchi 38% 38% 25% 33% 39% 38% Red FM 12% 13% 20% 16% 7% 12% AIR 12% 10% 16% 8% 9% 11% Radio City 11% 12% 11% 13% 14% 11% Suryan FM 6% 5% 10% 9% 3% 6% Big FM 7% 6% 1% 4% 5% 5% AIR FM GOLD 5% 4% 8% 8% 4% 5% AIR FM RAINBOW 4% 3% 4% 3% 3% 4% Fever FM 2% 3% 2% 0.1% 8% 3% World Space 2% 2% 0.1% 0.1% 3% 2% BBC 0.7% 1% 0.2% 3% 0.2% 1% Power FM 0.6% 0.4% 0.4% 1% 2% 0.8% Go FM 0.7% 0.7% 2% 3% 0.7% 0.7% Amar FM 0.0% 0.2% 0.0% 0.1% 0.0% 0.3% Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 0.8% 0.8% 0.0% 1% 3% 1%
228
Table 160: Most preferred radio channel
Radio Channel Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 829 1,143 119 98 248 4,009 Radio Mirchi 41% 39% 29% 38% 39% 40% AIR 13% 13% 12% 10% 13% 12% Red FM 11% 12% 17% 18% 8% 11% Radio City 11% 12% 10% 9% 14% 11% Big FM 6% 6% 0.7% 5% 5% 6% Suryan FM 4% 5% 13% 9% 2% 5% AIR FM GOLD 4% 4% 12% 0.6% 5% 5% AIR FM RAINBOW 2% 3% 3% 0.0% 3% 3% Fever FM 2% 3% 3% 0.9% 7% 3% World Space 3% 2% 0.0% 0.0% 2% 2% Go FM 0.5% 1% 0.7% 3% 0.7% 1% BBC 1% 0.9% 0.0% 6% 0.0% 0.9% Power FM 0.7% 0.5% 0.0% 0.0% 1% 0.5% Amar FM 0.0% 0.1% 0.0% 0.6% 0.0% 0.1% Others 0.9% 0.8% 0.0% 1% 2% 1%
Table 161: Universe of online urban Indians
Online Urban Indians Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 2,498 1,779 574 501 472 10,888 Buyer 59% 62% 39% 36% 77% 57% Non-Buyer 41% 38% 61% 64% 23% 44%
Table 162: Frequency of buying online for home consumption
Frequency Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 910 648 209 182 172 3,375 Every day 2% 1% 9% 10% 3% 3% Once a week 4% 4% 6% 6% 4% 4% Once in fifteen days 6% 6% 4% 11% 7% 5% Once a month 22% 17% 24% 14% 24% 19% Once in 3 months 38% 35% 34% 21% 36% 36% Once a year 16% 22% 9% 20% 12% 18% More than once a year 12% 14% 14% 17% 14% 15%
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Table 163: Frequency of buying online for office consumption
Frequency Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 416 296 95 83 79 1,501 Every day 4% 3% 17% 18% 7% 6% Once a week 7% 7% 5% 7% 10% 8% Once in fifteen days 10% 9% 11% 20% 11% 11% Once a month 26% 18% 24% 0.0% 18% 19% Once in 3 months 26% 34% 10% 15% 26% 27% Once a year 14% 15% 9% 5% 15% 14% More than once a year 12% 14% 24% 35% 13% 15%
Table 164: Monthly spends
Average Claimed Monthly Spends On Online Buying - Personal Use Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 909 648 209 182 172 2,643 Less than Rs.500 10% 11% 15% 8% 6% 13% Rs.500-Rs.1000 10% 12% 8% 11% 8% 11% Rs.1000-Rs.2000 15% 17% 16% 13% 14% 15% Rs.2000-Rs.5000 20% 23% 13% 23% 23% 21% Rs.5000-Rs.10000 19% 22% 13% 19% 19% 20% More than Rs.10000 26% 15% 35% 26% 29% 20%
Table 165: Monthly spends
Average Claimed Monthly Spends On Online Buying - Office Use Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 412 294 95 83 78 1,198 Less than Rs.500 4% 4% 11% 8% 1% 5% Rs.500-Rs.1000 5% 8% 9% 6% 4% 7% Rs.1000-Rs.2000 6% 14% 20% 6% 10% 11% Rs.2000-Rs.5000 19% 17% 7% 15% 28% 19% Rs.5000-Rs.10000 20% 22% 9% 29% 29% 20% More than Rs.10000 46% 36% 43% 35% 28% 38%
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Table 166: Products/services bought online
Products/Services Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 1,219 1,715 183 149 324 6,164 Air ticket 50% 40% 47% 61% 61% 45% Antiques & Collectables 7% 4% 4% 12% 4% 4% Automobiles 5% 2% 6% 10% 3% 3% Beauty and grooming products 11% 8% 5% 13% 9% 7% Books & Magazines 27% 24% 14% 18% 45% 21% Camera 15% 14% 8% 14% 14% 12% CD/VCD/DVDs 26% 21% 16% 17% 40% 19% Clothes & Accessories 25% 30% 10% 19% 31% 21% Computer hardware 19% 12% 12% 16% 13% 12% Computer software 19% 12% 14% 16% 20% 13% Electronic Durables 14% 15% 9% 9% 15% 10% Electronic Gadgets 24% 17% 10% 14% 23% 15% Gift Items/Flowers 19% 19% 9% 16% 30% 15% Health and Fitness products 10% 7% 7% 6% 10% 7% Hotel/Tours 14% 10% 24% 25% 11% 14% Household grocery 5% 4% 4% 8% 5% 4% Jewellery 14% 11% 7% 11% 13% 9% Kitchen Appliances 8% 6% 4% 8% 11% 6% Mobile/PDA 19% 11% 9% 11% 15% 11% Movie tickets 20% 12% 11% 13% 23% 13% Musical instrument 8% 5% 10% 9% 9% 6% Shoes 7% 5% 4% 10% 10% 5% Sports goods 7% 6% 3% 10% 6% 5% Toiletries/Perfumes 20% 21% 14% 10% 22% 17% Toys and games 12% 13% 7% 10% 15% 10% Train ticket 48% 47% 61% 60% 43% 53%
Table 167: Internet buyers who make use of special bargains/schemes/ bids/ auctions
Special Bargains/ Schemes/ Bids/ Auctions Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 918 1,194 98 84 246 3,926 Participated in an online contest 81% 78% 77% 67% 89% 79% Bid/Bought in an online auction 57% 54% 32% 54% 50% 47% Bought in a special promotion / deal 34% 36% 34% 49% 39% 36%
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Table 168: Preferred mode of payment for online buying
Mode Of Payment Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 835 1,195 75 62 243 3,495 Credit card 57% 52% 49% 48% 77% 54% Debit card 28% 24% 37% 37% 24% 26% Direct debit from bank /Online bank transfer 30% 18% 20% 14% 24% 20% Cash Card 5% 3% 7% 6% 6% 4% Cash on delivery 38% 52% 42% 44% 40% 43% Cheque / Demand draft on delivery 30% 27% 24% 41% 20% 26% e-currency (Wallet 365, Paisapay etc.) 10% 2% 5% 8% 4% 4%
Table 169: Stated advantages of online buying
Advantages Of Online Buying Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 835 1,195 75 62 243 3,495 More variety / product choices 56% 45% 56% 61% 46% 47% Better price/bargain on the net 50% 45% 35% 48% 44% 42% Flexibility of shopping anytime 63% 58% 41% 50% 67% 55% Saves time and effort of going to the market 70% 68% 60% 75% 74% 67% Convenience of home delivery 64% 62% 54% 66% 70% 59% Nothing particular 7% 9% 21% 19% 4% 9% Others 3% 3% 10% 11% 2% 4%
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Table 170: Stated concerns of online buying
Concerns Of Online Buying Ebay Rediff Google Yahoo Indiatimes All Buyers Sample Base 835 1,195 75 62 243 3,495 Delayed delivery 34% 36% 35% 39% 36% 35% Damaged goods delivered 27% 26% 25% 26% 24% 25% Product/Quality not same as ordered 44% 44% 28% 19% 46% 40% Hidden cost / Charged more than displayed 32% 22% 24% 28% 27% 25% Transaction failed but still charged 16% 11% 23% 17% 18% 15% Credit card misused 10% 9% 14% 22% 7% 10% Never faced any issue 24% 26% 33% 37% 28% 27% Others 0.7% 0.4% 3% 0.0% 0.8% 0.6%
Table 171: Reason-non-buying
Reason-Non-Buying Ebay Rediff Google Yahoo Indiatimes All Shopping Users Sample Base 1,182 842 271 237 223 7,393 Never felt the need to do so 46% 43% 53% 54% 46% 50% Don't have a credit card 42% 50% 43% 40% 38% 42% Prices on the net are higher 20% 22% 22% 15% 22% 19% Not aware of any online shopping portal 5% 8% 14% 16% 11% 9% Requires too much time and effort 14% 14% 12% 8% 10% 12% Fear of misuse of credit card 40% 36% 21% 23% 34% 30% Lack fun of physical shopping 16% 14% 15% 20% 18% 16% Lack of choices and variety of products 16% 19% 13% 18% 23% 17%
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Appendix
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Table 172: City type classification by market size
REGIONS North South East West Delhi Bangalore Kolkata Ahmadabad Metros Chennai Mumbai Coimbatore Pune Hyderabad Surat Faridabad Kochi Asansol Bhopal Jaipur Madurai Thane
Kanpur Indore 2 Urban Uptowns Lucknow Nagpur Ludhiana Vadodara Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad Chandigarh Tiruchirapalli Goa Emerging Dhanbad Vijayavada Jabalpur Towns Ghaziabad Visakhapatanam Nashik Rajkot Agra Mangalore Bhubaneswar Solapur Allahabad Mysore Cuttack Others from
CITY TYPE BY MARKET SIZE Dehradun Secunderabad Raipur West India Gurgaon Others from South Others from Jodhpur India East India
Meerut Others Noida
Ranchi
Varanasi Others from North India
2 Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics. 235
Table 173: Socio Economic Classification (SEC) Grid
Chief Wage Earner's Highest Education School School Secondary Grad./ Grad./ Not Illiterate (Up to 4 (5-9 / High PG PG Grad. yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D Skilled worker E E D C C B B Petty traders E D D C C B B Shop owners D D C B B A A Businessmen/ industrialists – with D C B B A A A no employee Businessmen/ industrialists – with C B B B A A A 1 to 9 employee Occupation 3 Businessmen/ industrialists – with B B A A A A A 10+ employee
Self-employed D D D B B A A professionals
Clerical/ salesmen D D D C B B B
Chief Wage Earner's Supervisor level D D C C B B A
Officers/ C C C B B A A executives (junior)
Officers/ executives B B B B A A A (middle/ senior)
3 Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation. 236
Index: Charts
Graph1: Proportion of online shoppers and buyers...... 13 Graph 2: Online buying of travel vs. non-travel products...... 14 Graph 3: Online buying from home vis-à-vis office ...... 16 Chart 3: Age group distribution ...... 25 Graph 4: Frequency of buying online from home...... 28 Graph 5: Frequency of buying online from office ...... 29 Graph 6: Preferred mode of payment for online buying ...... 30 Graph 7: Perceived advantage of buying online ...... 31 Graph 8: Perceived concerns of buying online...... 32 Graph 9: Key Reasons for not buying online...... 33 Chart 10: Gender breakup...... 35 Chart 11: Age group distribution ...... 36 Chart 12: City class - by population size...... 37 Chart 13: City class - by market size ...... 38 Chart 14: Region-wise break-ups...... 40 Chart 15: Socio economic classification...... 42 Chart 16: Highest educational qualification...... 43 Chart 17: Occupational break up...... 44 Chart 18: Function / field of occupation ...... 45 Chart 19: Head of the household...... 46 Chart 20: Monthly family income ...... 47 Chart 21: Most expensive vehicle owned by the household...... 48 Chart 22: Ownership of credit cards (individually)...... 49 Chart 23: Current loan liabilities...... 52 Chart 24: Years of experience in using internet ...... 53 Chart 25: Place of accessing internet ...... 54 Chart 26: Type of internet connection at home ...... 55 Chart 27: Type of internet connection at office...... 56 Chart 28: Service provider subscribed to at home ...... 57 Chart 29: Service provider subscribed to at office...... 58 Chart 30: Frequency of accessing internet from home ...... 59 Chart 31: Frequency of accessing internet from office...... 60 Chart 32: Time of the day accessing internet from home ...... 61 Chart 33: Time of the day accessing internet from office ...... 62 Chart 34: Duration of PC usage from home...... 63 Chart 35: Duration of internet usage from home...... 64 Chart 36: Duration of PC usage from office ...... 65 Chart 37: Duration of internet usage from office ...... 66 Chart 38: Time spent by internet users on watching TV ...... 67 Chart 39: Time spent by internet users on reading newspaper ...... 68 Chart 40: Time spent by internet users on listening to radio ...... 69 Chart 41: Professional activities ...... 73 Chart 42: Personal activities...... 74 Chart 43: Downloading activities...... 75 Chart 44: E-commerce related activities ...... 76 Chart 45: Online shopping...... 77 Chart 46: Blogging activities ...... 78 Chart 47: Member of an online community...... 79 Chart 48: Problems faced while surfing the internet ...... 83 Chart 49: Multiple user shares of email websites ...... 87 Chart 50: Number of email accounts and average per capita email ids 88 Chart 51: Response to online marketing stimulus ...... 112
Index: Change from Previous Year Graphs
Graph 1: Frequency of buying online from home...... 28 Graph 2: Frequency of buying online from office ...... 29 Graph 3: Preferred mode of payment for online buying ...... 30 Graph 4: Perceived advantage of buying online ...... 31 Graph 5: Key Reasons for not buying online...... 33 Chart 6: Gender breakup ...... 35 Chart 7: Age group distribution ...... 36 Chart 8: City class - by market size...... 38 Chart 9: Region-wise break-ups ...... 40 Chart 10: Socio economic classification...... 42 Chart 11: Highest educational qualification...... 43 Chart 12: Occupational break up...... 44 Chart 13: Head of the household...... 46 Chart 14: Monthly family income ...... 47 Chart 15: Most expensive vehicle owned by the household...... 48 Chart 16: Ownership of credit cards (individually)...... 49 Chart 17: Years of experience in using internet ...... 53 Chart 18: Place of accessing internet ...... 54 Chart 19: Type of internet connection at home ...... 55 Chart 20: Type of internet connection at office...... 56 Chart 21: Service provider subscribed to at home ...... 57 Chart 22: Service provider subscribed to at office...... 58 Chart 23: Frequency of accessing internet from home ...... 59 Chart 24: Frequency of accessing internet from office...... 60 Chart 25: Time of the day accessing internet from home ...... 61 Chart 26: Time of the day accessing internet from office ...... 62 Chart 27: Duration of PC usage from home...... 63 Chart 28: Duration of internet usage from home...... 64 Chart 29: Duration of PC usage from office ...... 65 Chart 30: Duration of internet usage from office ...... 66 Chart 31: Time spent by internet users on watching TV ...... 67 Chart 32: Time spent by internet users on reading newspaper ...... 68 Chart 33: Time spent by internet users on listening to radio ...... 69 Chart 34: Professional activities ...... 73 Chart 35: Personal activities...... 74 Chart 36: Downloading activities...... 75 Chart 37: E-commerce related activities ...... 76 Chart 38: Multiple user shares of email websites ...... 87 Chart 39: Number of email accounts and average per capita email ids 88 Chart 40: Response to online marketing stimulus ...... 112
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Index: Tables Table 1: Detailed sample base distribution of the land survey ...... 6 Table 2: Growth in online shopping and buying ...... 13 Table 3: Most popular products bought online (Top 10)...... 14 Table 4: Products with best online search-to-buy conversion ratios ... 15 Table 5: Monthly average spends for personal use vis-à-vis office use 16 Table 6: Top 10 most preferred online shopping websites (other than travel) ...... 19 Table 7: Growth in online shopping and buying ...... 27 Table 9: Top 10 cities...... 39 Table 10: Preferred language of reading ...... 41 Table 11: Household asset ownership ...... 50 Table 12: Popularity of various internet activities ...... 70 Table 13: Membership by type of online community ...... 80 Table 14: Most used local language websites (other than English) ..... 81 Table 15: Online activities desired in other languages ...... 82 Table 16: Top of mind unaided recall - all websites...... 84 Table 17: Most used website - all websites...... 85 Table 18: Preferred websites - emailing...... 86 Table 19: Info search (English) ...... 89 Table 20: Info search (local language) ...... 90 Table 21: Job search ...... 91 Table 22: Booking travel tickets ...... 92 Table 23: Online shopping (other than travel tickets)...... 93 Table 24: Online news ...... 94 Table 25: Financial news & info (rates, quotes, etc.) ...... 95 Table 26: Online share trading ...... 96 Table 27: Real estate info...... 97 Table 28: Matrimonial search...... 98 Table 29: Dating/friendship search...... 99 Table 30: Social networking/communities ...... 100 Table 31: Online gaming...... 101 Table 32: Download mobile content...... 102 Table 33: Download music ...... 103 Table 34: Sports content ...... 104 Table 35: Cinema content...... 105 Table 36: Most used local language websites (other than English) .... 106 Table 37: Preferred blog sites ...... 107 Table 38: Favorite TV channels ...... 108 Table 39: Favorite newspapers ...... 109 Table 40: Favorite magazines ...... 110 Table 41: Favorite radio channels ...... 111 Table 42: Tom recall for brands...... 113
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Index: Segment wise Detailed Tables Table 1: Gender break up ...... 115 Table 2: Gender break up ...... 115 Table 3: Age group distribution ...... 115 Table 4: Age group distribution ...... 116 Table 5: City class - by population size ...... 116 Table 6: City class - by population size ...... 116 Table 7: City class - by market size ...... 117 Table 8: City class - by market size ...... 117 Table 9: Cities...... 118 Table 10: Cities ...... 120 Table 11: Region-wise break-ups...... 121 Table 12: Region-wise break-ups...... 121 Table 13: Preferred language of reading ...... 122 Table 14: Preferred language of reading ...... 123 Table 15: Socio economic classification ...... 124 Table 16: Socio economic classification ...... 124 Table 17: Highest educational qualification...... 124 Table 18: Highest educational qualification...... 125 Table 19: Occupational break up ...... 125 Table 20: Occupational break up ...... 125 Table 21: Function / field of occupation ...... 126 Table 22: Function / field of occupation ...... 126 Table 23: Head of the household ...... 127 Table 24: Head of the household ...... 127 Table 25: Monthly family income ...... 127 Table 26: Monthly family income ...... 128 Table 27: Most expensive vehicle owned by the household ...... 128 Table 28: Most expensive vehicle owned by the household ...... 128 Table 29: Ownership of credit cards (individually)...... 129 Table 30: Ownership of credit cards (individually)...... 129 Table 31: Household asset ownership ...... 130 Table 32: Household asset ownership ...... 131 Table 33: Current loan liabilities...... 132 Table 34: Current loan liabilities...... 132 Table 35: Years of experience in using internet...... 133 Table 36: Years of experience in using internet...... 133 Table 37: Place of accessing internet ...... 133 Table 38: Place of accessing internet ...... 134 Table 39: Type of internet connection at home...... 134 Table 40: Type of internet connection at home...... 134 Table 41: Type of internet connection at office ...... 135 Table 42: Type of internet connection at office ...... 135 Table 43: Service provider subscribed to at home ...... 136 Table 44: Service provider subscribed to at home ...... 136 Table 45: Service provider subscribed to at office...... 137 Table 46: Service provider subscribed to at office...... 137 Table 47: Frequency of accessing internet from home...... 138 Table 48: Frequency of accessing internet from home...... 138 Table 49: Frequency of accessing internet from office ...... 139 Table 50: Frequency of accessing internet from office ...... 139 Table 51: Time of the day accessing internet from home ...... 139 Table 52: Time of the day accessing internet from home ...... 140 Table 53: Time of the day accessing internet from office ...... 140
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Table 54: Time of the day accessing internet from office ...... 140 Table 55: Duration of internet usage from home...... 141 Table 56: Duration of internet usage from home...... 141 Table 57: Duration of internet usage from office ...... 141 Table 58: Duration of internet usage from office ...... 142 Table 59: Duration of internet usage during weekdays...... 142 Table 60: Duration of internet usage during weekdays...... 142 Table 61: Duration of internet usage during weekends ...... 143 Table 62: Duration of internet usage during weekends ...... 143 Table 63: Duration of PC usage from home ...... 143 Table 64: Duration of PC usage from home ...... 144 Table 65: Duration of PC usage from office ...... 144 Table 66: Duration of PC usage from office ...... 144 Table 67: Time spent by internet users on watching TV ...... 145 Table 68: Time spent by internet users on watching TV ...... 145 Table 69: Time spent by internet users on reading newspaper ...... 145 Table 70: Time spent by internet users on reading newspaper ...... 146 Table 71: Time spent by internet users on listening to radio ...... 146 Table 72: Time spent by internet users on listening to radio ...... 146 Table 73: Professional activities ...... 147 Table 74: Professional activities ...... 147 Table 75: Personal activities...... 148 Table 76: Personal activities...... 148 Table 77: Downloading activities ...... 149 Table 78: Downloading activities ...... 149 Table 79: E-commerce related activities ...... 150 Table 80: E-commerce related activities ...... 150 Table 81: Online shopping...... 151 Table 82: Online shopping...... 151 Table 83: Blogging activities...... 151 Table 84: Blogging activities...... 152 Table 85: Member of an online community ...... 152 Table 86: Member of an online community ...... 152 Table 87: Membership by type of online community ...... 153 Table 88: Membership by type of online community ...... 154 Table 89: Usage of other language websites ...... 155 Table 90: Usage of other language websites ...... 155 Table 91: Online activities desired in other languages ...... 155 Table 92: Online activities desired in other languages ...... 156 Table 93: Problems faced while surfing the internet ...... 156 Table 94: Problems faced while surfing the internet ...... 157 Table 95: Top of mind unaided recall - all websites...... 158 Table 96: Top of mind unaided recall - all websites...... 160 Table 97: Most used website - all websites...... 162 Table 98: Most used website - all websites...... 163 Table 99: Preferred website for emailing ...... 164 Table 100: Preferred website for emailing ...... 164 Table 101: Multiple user shares of email websites...... 165 Table 102: Multiple user shares of email websites...... 165 Table 103: Preferred website for job search...... 166 Table 104: Preferred website for job search...... 166 Table 105: Preferred website for mobile content...... 167 Table 106: Preferred website for mobile content...... 168 Table 107: Preferred website for sports ...... 169 Table 108: Preferred website for sports ...... 170 Table 109: Preferred website for travel products...... 171 Table 110: Preferred website for travel products...... 172 Table 111: Preferred website for matrimony ...... 173 Table 112: Preferred website for matrimony ...... 174 Table 113: Preferred website for financial news/info...... 175
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Table 114: Preferred website for financial news/info...... 176 Table 115: Preferred website for cinema...... 177 Table 116: Preferred website for cinema...... 178 Table 117: Preferred website for online share/stock trading ...... 179 Table 118: Preferred website for online share/stock trading ...... 180 Table 119: Preferred website for games...... 181 Table 120: Preferred website for games...... 182 Table 121: Preferred website for online shopping ...... 183 Table 122: Preferred website for online shopping ...... 183 Table 123: Preferred website for online news ...... 184 Table 124: Preferred website for online news ...... 185 Table 125: Preferred website for friendship/dating ...... 186 Table 126: Preferred website for friendship/dating ...... 187 Table 127: Preferred website for music ...... 188 Table 128: Preferred website for music ...... 189 Table 129: Preferred info search engine - local language ...... 190 Table 130: Preferred info search engine - local language ...... 190 Table 131: Preferred website for real estate ...... 191 Table 132: Preferred website for real estate ...... 191 Table 133: Preferred info search engine - English ...... 192 Table 134: Preferred info search engine - English ...... 192 Table 135: Preferred website for instant messaging...... 193 Table 136: Preferred website for instant messaging...... 193 Table 137: Preferred website for social networking/communities .... 194 Table 138: Preferred website for social networking/communities .... 194 Table 139: Preferred website for astrology ...... 195 Table 140: Preferred website for astrology ...... 196 Table 141: Preferred website for online learning/education...... 197 Table 142: Preferred website for online learning/education...... 198 Table 143: Preferred blog sites...... 199 Table 144: Preferred blog sites...... 200 Table 145: Other language frequented by internet users ...... 201 Table 146: Other language frequented by internet users ...... 202 Table 147: Preferred website for checking local language content ... 203 Table 148: Preferred website for checking local language content ... 204 Table 149: Response to online marketing stimulus...... 205 Table 150: Response to online marketing stimulus...... 205 Table 151: Top of mind recall for brands...... 206 Table 152: Top of mind recall for brands...... 210 Table 153: Most preferred TV channel ...... 214 Table 154: Most preferred TV channel ...... 217 Table 155: Most preferred newspaper...... 219 Table 156: Most preferred newspaper...... 221 Table 157: Most preferred magazine ...... 223 Table 158: Most preferred magazine ...... 226 Table 159: Most preferred radio channel ...... 228 Table 160: Most preferred radio channel ...... 229 Table 161: Universe of online urban Indians ...... 229 Table 162: Frequency of buying online for home consumption ...... 229 Table 163: Frequency of buying online for office consumption...... 230 Table 164: Monthly spends ...... 230 Table 165: Monthly spends ...... 230 Table 166: Products/services bought online ...... 231 Table 167: Internet buyers who make use of special bargains/schemes/ bids/ auctions ...... 231 Table 168: Preferred mode of payment for online buying ...... 232 Table 169: Stated advantages of online buying...... 232 Table 170: Stated concerns of online buying...... 233 Table 171: Reason-non-buying...... 233 Table 172: City type classification by market size ...... 235
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Table 173: Socio Economic Classification (SEC) Grid ...... 236
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