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Siemens Brochure2 Maximizing Mobility—Partnering with Siemens and Cisco Moving toward next-generation mobile services • How about a network that As mobile networks grow in terms of number of subscribers and data traffic, mobile enables you to increase revenue operators have to evolve their networks, making them more efficient and allowing per subscriber by offering them to charge for differentiated services. Evolving your mobile network to all IP is key. IP-based networks allow operators to explore new business opportunities enhanced data services such as and deploy new revenue-generating service functionalities, such as content-aware messaging, browsing, and down- charging and multimedia messaging. loading of real-time multimedia? To help accelerate the pace of migration to a distributed IP mobile core, Cisco and • Or an infrastructure that allows Siemens have formed a strategic alliance that addresses these dynamic customer you to offer flexible billing for requirements. By combining Siemens’ strong position in the wireless infrastructure these data services? market with Cisco IP expertise, the two companies are in a better position to offer • And a partnership that lets you customers leading-edge solutions that enable you to maximize your mobile network. deliver on this promise through Sharing a Vision—Moving Toward a Global Mobile IP Network network innovation, product evo- The alliance was formed to help mobile operators pave the way to next-generation lution, and technical know-how? 3G networks based on IP. Siemens’ vision to align with operators who plan to utilize a common IP network across access technologies and Cisco proven leadership in Cisco and Siemens share your IP uniquely positions the alliance as an ideal partner of choice to support service vision and enable you to maximize providers through this critical IP NGN journey. your mobile network. As mobile operators continue to enhance their strategy and mix of applications to generate incremental revenue, Siemens and Cisco have joined forces to provide mobile services with solutions that lead to new revenue-generating opportunities such as messaging services, value-added services, and device management services. An “end-to-end” solution must be fully integrated and interoperable. Siemens and Cisco offer a full range of solutions and services that satisfy both requirements. The Mobile Worker Together, the Siemens and Cisco partnership is focused on the long-term evolution of Mobility is one of the fastest growing mobile networks (from 3G to 3G plus and beyond) and is, therefore, well prepared to market segments in telecommunica- support every step of the IP NGN transition, from voice and data to true multimedia communications, by converging the transport infrastructure to an all-IP network. tions. It is no wonder why, since mobility offers significant productivity Common IP Architecture gains for workers. Mobility is truly The strength and success of the alliance comes from both companies sharing a common changing the way companies and mobile vision, as well as having complementary mobile network architectures. That is, workers do business with each other both Cisco and Siemens agree that mobile operators are converging networks and the and with their respective clients. The underlying technology for all packet, circuit switch, and IMS platforms is based on IP. new mobile work arrangements In today’s highly competitive market, carriers are seeking a combination of mobile include telecommuting, telework cen- infrastructure and IP technologies that are tested, supported, and built to suit their ters, nonterritorial offices, and team needs. And that is exactly what the Cisco and Siemens alliance is all about. space. Surveys indicate that more All the Siemens and Cisco solutions are built on an IP/MPLS backbone, based on the than three-quarters of employees Cisco market-leading, high-end routing portfolio (CSR-1 and GSR). This IP/MPLS think access to mobile tools and tech- backbone provides mobile operators with the transport infrastructure to support the nologies is very important or critical services they offer to their customers. That is, despite today’s decline in voice services, to job success in their industry. mobile networks need to be able to handle increased amounts of data and multimedia Benefits of mobility are numerous traffic. Siemens is clearly committed to integrating Cisco high-end routing products as part of their mobile solution portfolio that enable mobile operators to meet their needs such as flexibility in work time, space, for carrier-class reliability, scalability, performance, features, and footprint. and performance; cost-effective pro- duction of goods and services; worker End-to-End Solutions Capabilities satisfaction and learning through For users, “end-to-end” simply means that they enjoy seamless voice and data services social interactions with others; and over any chosen device. For operators, an “end-to-end” solution must be fully integrated strategies for facilitating brainstorm- and interoperable. Siemens and Cisco offer a full range of solutions and services that ing, teamwork, problem-solving, and satisfy both requirements. collaboration. Therefore, enabling Specifically, the alliance builds on Siemens’ world-class services organization that has workers to become mobile anytime, the knowledge and skills required to integrate and customize these complex wireless anywhere will be a key differentiator solutions. Siemens’ service offering includes features such as architectural consulting, for mobile operators. hosting, training, and support. To that end, Cisco and Siemens have pulled together an in-depth product portfolio that Operator Benefits includes integration services to produce end-to-end, best-in-class, revenue-generating The Cisco and Siemens alliance was solutions. Classic radio technology includes solutions targeted at GPRS and formed to enable the development UMTS/HDPA and it allows operators to charge for differentiated services. Broadband and delivery of multimedia data wireless access technologies enable operators to move into new markets. And all of services. Working with Siemens and these solutions are based on a single IP/MPLS transport infrastructure. Cisco, the mobile operator reaps Alliance Solution Portfolio many benefits: Classic Radio Technology • Bundled expertise from leading data and Telco players • GGSN—connects 2G and 3G radio networks to mobile core networks • Financial stability of alliance partners • Intelligent Packet Solution (IPS)—enables flexible charging of new • Global presence revenue-generating data services • Pretested and validated solutions Broadband Wireless Access Technology in real mobile networks • Public WLAN (PWLAN)—provides high-speed Wi-Fi wireless Internet • Ability to introduce data services service in public locations quickly leading to faster ROI • WiMAX—extends coverage for broadband wireless access • Flash—OFDM—delivers high-speed data services inexpensively over a wide coverage area Cisco and Siemens Confidential GGSN Service Portfolio Covering the The GGSN or mobile gateway solution is a mature and scalable solution that LifeCycle of a Mobile Network allows operators to provide new revenue-generating services and solutions to The Siemens and Cisco solution set their customers. is truly end-to-end. That is, they have The Siemens–Cisco GGSN solution is a flexible and scalable solution for all types been jointly developed and tested, of operators. For investment protection, the CPG 3300, based on the Cisco CMX assuring operators that systems router, has been chosen by large operators in order to remain competitive as their integration and support are all in one. data networks grow and evolve over time. On the other hand, smaller operators Siemens’ unrivaled systems integration have chosen the smaller CPG 3200 solution which is based on the Cisco 7200 Series routers. Both versions of the GGSN solution, enable operators to upgrade from a capabilities include more than 2000 pure GGSN network to an extended GGSN that enhances their billing capabilities. experts in Network Maintenance world- wide, located in over 190 countries IPS and featured in 10 regional technical The @vantage IPS-3300 or Intelligent Packet Solution (IPS) is composed of Cisco competence centers specialized on CMX products. This highly reliant platform brings capacity, efficiency, quality, and mobile business. speed to next-generation mobile networks. The solution enables mobile operators to charge for services like post- and prepaid data services, as well as content- and transaction-based services. The IPS solution is specially designed to address the unique edge network requirements of 2G and 3G mobile networks, such as integrated next-generation IP platform, Cisco IP Leadership comprehensive IP and mobility features, and carrier-class products. • Cisco is the worldwide leader The benefits to mobile operators are several. The Cisco and Siemens IPS solution in networking for the Internet enables you to reduce your operational expenditure (OpEx) by “Single APN” provi- • Cisco strength in routing and sioning in the network. That is, there is no need for changes with the introduction of IP makes it uniquely relevant to new services. It also helps you reduce capital expenditures (CapEx) by offering you 3G operators as they launch a common platform for the IPS system (GGSN, CSG, SSG). And finally, it allows you data services to increase your average revenue per user (ARPU) by offering differentiated charging for value-added services
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