<<

2015 Edition Key Figures CÔTE D'AZUR KEY FIGURES

The dataset focuses on the Côte d'Azur (), defined as the department of the Alpes-Maritimes and the Principality of

TOTAL COMMERCIAL ACCOMMODATION CAPACITY: 150,000 beds 46% of hotel capacity is ranked 4* or 5*. Nearly 170,000 secondary residences, of which 48,000 are foreign. 8 convention and exhibition centers, and 250,000 convention attendees (air tra- vellers) per year; 1 out of 5 visitors travelling "on business or for a conference". 15 ski resorts provide almost 700 km of slopes and 96 lifts; 600,000 stays (not counting Riviera residents) in the high country. 8 million entries to the tourist attractions with 3.1 in 95 museums and monuments. 793,246 cruise passengers in 5 harbours, 18,402 dock spaces in 35 harbours.

11 million TOURISTS STAY AN AVERAGE OF 6.2 NIGHTS, I.E. 70 MILLION OVERNIGHT STAYS 7.6% of foreign overnight stays in French hotels.

4.2% of the total number of French and foreign overnight stays in . 27% of tourists arrive by plane and 56% by car, bike or bus. : 2nd airport in France with 11.7 million passengers. Nice--St Tropez is the 2nd European hub of business aviation. 200,000: the average number of tourists present, ranging from 50,000 in mid-January to 650,000 during the August 15th weekend.

MORE THAN 1 OUT OF 2 STAYS TAKES PLACE OUTSIDE THE SUMMER MONTHS

The peak month - August - represents only 14% of annual stays.

FOREIGN VISITORS: 48% OF STAYS AND

51% of overnight stays 17% of foreign tourists come from , 17% from Great Britain-Ireland, and 8% from Germany. CÔTE D'AZUR TOURISM KEY FIGURES

73% of tourists have already stayed in the region, and 9 out of 10 are "very satisfied".

TOURISTIC EXPENSES RELATED TO STAYS: € 5.5 billion GENERATING A TOTAL REVENUE OF €10 BILLION

62% of the expenditure comes from foreign clientele, and one quarter is generated by business clientele. The average expenditure (2013/14) for visitors travelling by air is €63 per day for French people and €97 for foreigners. The business clientele spends €142 per day and even €225 for conference attendees. Average price of a hotel room: €150 taxes included (RevPAR: €89) in 2013. 16 (4 of which are in Monaco), for a gross profit of €378 million in 2013/2014.

75,000 jobs in "TOURISM" Or about 16% of total employment; seasonal employment accounts for only 17.5% of the annual total. Together with indirect employment, the total number of jobs generated by tourism could reach 150,000.

THE GREAT FRENCH RIVIERA: 1% OF INTERNATIONAL TOURISTS IN THE WORLD! The French Riviera, as a tourist destination, actually extends over three territories: the French departments of the Alpes-Maritimes and the , and the Principality of Monaco. It is the "Great French Riviera", 1st tourist destination in France after , with 20 million tourists generating over 130 million overnight stays, as well as 1.2 million cruise passengers. The Great French Riviera constitutes the 1st French tourist destination, in front of the city of Paris, for domestic clientele with 3.6% of total trips and 5.1% of overnight stays (2012-13 average). For foreign clientele, the region is ranked second, with nearly one out of 10 foreign stays in France, and a remarkable 1% share of the global market. The Great French Riviera’s share of secondary residences in mainland France is 11%, and 24% for sole foreign secondary residences. It is also the third hub of touristic investment in France, after the Great Paris and Savoie-Mont-Blanc mountain range. TRANSPORTATION

NICE CÔTE D’AZUR : 2 nd airport IN FRANCE AFTER PARIS

It is directly connected to 105 destinations in 34 countries through 53 airlines. In 2014, its total traffic reached 11.7 million passengers (+1%). Visitors staying in the Great French Riviera (Alpes-Maritimes, Var or Monaco) represent 58% of the total traffic.

THE 2ND EUROPEAN HUB FOR BUSINESS AVIATION

Côte d’Azur (Nice-Cannes-St Tropez) is the 2nd business hub in Europe after London, with 45,861 aircraft movements in 2014.

NEARLY 800.000 CRUISE PASSENGERS In the harbors of Nice, Villefranche, Monaco, Cannes, : 546 cruise stopovers in 2014 and a total of 793,246 cruise passengers. 94% of passengers are stopping over and 6% are embarking. 35 marinas provide 18,402 dock spaces.

TOURISTS PRIMARILY ARRIVE BY CAR

Airplanes are used by 15% of French people and 38% of foreigners.

Boat 2%

Train 15% Car or bike 56% Airplane 27%

% of 2013-14 arrivals ACCOMMODATION

150,000 BEDS IN COMMERCIAL ACCOMMODATION Capacity by accommodation type on 1/01/2015 ESTABLISHMENTS BEDS

Ranked hotels 552 54,838 Tourism residences 52 22,737 Ranked Campsites 67 20,118 Ranked holiday villages and "family homes" 11 3,397 Youth accommodation centres 13 1,094 Country house lodges* 519 2,329 Total ranked accommodation excluding furnished rentals 1,214 104,513

Formerly ranked hotels 91 3,442 Residential hotels 43 10,150 Other residences 36 2,855 Private vacation centres and holiday centres 27 5,674 Shelters and stopover lodges 56 1,506 Bed and breakfasts* 365 2,165 Unranked campsites 29 3,060 Total unranked accommodation 511 17,396

Bed capacity in registered commercial accommodations, excluding unranked hotels, furnished rentals, time shares, children’s centres, student residences or language schools, boats, and caravans. *Country house lodges certified "Gîtes de France" only; a portion of the bed and breakfasts ("chambres d'hôtes") are certified "Gîtes de France".

HOTELS REPRESENT 1 out of 2 ranked beds Distribution of ranked capacity

Holiday villages, Country house lodges (Gîtes) centres & youth accom. 2% 4%

Campsites 19% Hotels 53%

Tourism residences 22% (Apartment hotels) % 2015 beds

90% : share of beds in hotels and residences re-ranked according to the new standards ACCOMMODATION

NEARLY 1 OUT OF 2 HOTEL ROOMS HAS A 4-5* RANK

CATEGORY HOTELS % ROOMS % 5* 33 5 3,608 12 4* 108 17 9,896 34 3* 210 33 8,576 30 2* 179 28 4,686 16 1* 22 3 653 2 Formerly ranked 91 14 1,721 6 Total 643 100 29,140 100

HOTELS: 4 OUT OF 10 STAYS, 14% of overnight stays Other accommodations 9% Secondary residences 14% 38% Hotels

Friends and Relatives 22% 10% 7% % of 2013-14 stays Tourism residences (Apartment hotels) Rentals

For overnight stays, the portion of accommodations is reversed due to different lengths of stays: non-commercial accommodations (secondary residences and friends or relatives) generate more than one out of two overnight stays, and the hotel industry only generates 14%. OCCUPANCY AND STAYS Ranked hotels annually receive 4 million stays and 9 million overnight stays; Tourism residences receive 0.8 million stays and 3.5 million overnight stays.

2014 OCCUPANCY RATE ARRIVALS OVERNIGHT STAYS AVERAGE LENGHT (%) (in thousands) (in thousands) (nights) HOTELS 60 4,223 9,544 2.3 Formerly ranked 51 221 441 2.0 1* 61 126 236 1.9 2* 58 763 1,459 1.9 3* 62 1,202 2,835 2.4 4*/5* 60 1,566 3,655 2.3 MONACO 65 345 918 2.7 TOURISM RES. 65 751 3,494 4.7 CAMPSITES 45 186 1,042 5.6 ACCOMMODATION

SECONDARY RESIDENCES: 1 out of 4 overnight stays Nearly 170,000 secondary residences in the Alpes-Maritimes, including Monaco (i.e. 850,000 beds), of which 48,000 are owned by foreigners (ranked 1st in France with 15.7% of the national total). 5.7% of the registered secondary residences in France are in the Alpes-Maritimes. 14% of stays and 25% of overnight stays occur in secondary residences. NICE CÔTE D'AZUR METROPOLIS: ONE THIRD OF THE ACCOMMODATION CAPACITY Of the total number of beds in commercial accommodation and in secondary residences, 32% are located in the Nice Metropolis area, 27% in the Cannes- Mandelieu hub, and 19% in the Antibes- hub. AREA HOTELS TOURISM RES. SECOND. RES. Nb Beds Nb Beds Nb Beds

CANNES-MANDELIEU 131 13,556 32 14,128 44,341 221,705 including Cannes 105 11,352 17 9,169 28,470 142,352 including Mandelieu 26 2,204 15 4,959 15,871 79,353 (incl. Théoule, , ) CASA ANTIBES-SOPHIA 123 8,870 23 7,626 33,023 165,115 including Antibes 77 5,326 16 5,109 23,856 119,280 including Villeneuve- 46 3,544 7 2,517 9,169 45,845 NICE CÔTE D'AZUR METROPOLIS 282 25,344 27 7,501 53,496 267,480 includ. western seaboard metropolis 41 2,332 4 1,288 9,855 49,275 including the City of Nice 169 19,326 10 2,111 25,422 127,110 includ. eastern seaboard metropolis 38 2,450 4 1,145 6,773 33,865 including the mountain metropolis 34 1,236 9 2,957 11,446 57,230 - FRENCH RIVIERA 42 3,196 9 2,605 20,059 100,295 REGION OF 20 1,422 1 216 3,973 19,865 MOUNTAINS, OUTSIDE METROPOLIS 32 936 3 811 13,322 66,610 MOUNTAINS, TOTAL 66 2,172 12 3,768 24,768 123,840 MONACO 13 4,956 0 0 696 3,480 TOTAL 643 58,280 95 32,887 168,910 844,550 OTHER FACILITIES A RICH AND DIVERSE TOURISTIC PROPOSITION 8 convention centres, providing 123 meeting rooms 5,544 restaurants (excluding Monaco), and 30 Michelin-starred restaurants 17 golf courses, 10 of which are "18-hole" courses 16 casinos, including 4 in Monaco and 3 in Cannes 200 under concession agreements 28 and thalassotherapy centres Many protected areas: , the Préalpes d'Azur Regional Natural Park, 15 natural departmental parks. VISITOR NUMBERS

11 million TOURISTS Tourists stay an average of 6.2 nights in 2013-14 (i.e. 5.7 nights for the French, 6.4 nights for Foreigners), a total of 70 million overnight stays throughout the year. Excursionists (i.e. day trippers) number in the multimillions each year. These figures do not take Riviera resident stays into account.

AN AVERAGE OF 200,000 VISITORS A DAY Depending on the day, there are between 50,000 and 650,000 tourists on the Côte d'Azur; the lowest level is in mid-December, and the peak of each year is the August 15th weekend. These figures do not take excursionists into account.

700 000 Aug. 14th 600 000

mid-July 500 000

400 000

300 000 mid-May

200 000 end-February end-October

100 000

0

The summer season : FEWER THAN 1 OUT OF 2 ARRIVALS, BUT 6 OUT OF 10 OVERNIGHT STAYS Main attractions Visitors 2014 June to September comprises 46% of arrivals and - due to longer stays during vacation Marineland 1,2 million periods - 60% of the total annual overnight stays. Parfumerie Fragonard - Grasse, Eze 900,000 Distribution of arrivals throughout the year Verrerie de Biot 700,007 Musée Océanographique de Monaco 655,040 Parc floral Phoenix - Nice 458,575 % 16,0 14,2 11,7 Parfumerie Molinard - Grasse 300,000 12,0 10,1 9,7 9,8 Other attractions 7,0 7,6 7,7 8,0 6,0 5,5 5,2 5,5 Musée Matisse - Nice 173,128 4,0 Jardin Exotique - Eze 162,059 Fondation Rothschild - St-Jean-Cap-Ferrat 161,432 0,0 J F M A M J J A S O N D MAMAC - Nice 158,714 Musée Picasso - Antibes 157,976 Musée national Chagall - Nice 155,696 Occupancy rate by month (%) Fondation Maeght - Saint-Paul 146,990 Jardin Exotique - Monaco 125,886 2014 J F M A M J J A S O N D Year Hotels 34 41 46 60 68 76 77 87 77 61 40 41 60 Tourism Res. 48 57 55 61 69 72 78 90 79 63 44 47 65 VISITOR NUMBERS

SPATIAL DISTRIBUTION OF TOURIST stays Mountain Grasse area Monaco 3%5% Menton 4% Nice city 7% 37%

Cannes Mandelieu 16% % of 2013-14 stays

17% 11% Antibes Nice Metropolis/seaside CASA

VISITS AND EXCURSIONS The primary destination for day tripper tourist excursions is the Principality of Monaco, which welcomes 7.5 million visitors. The most popular tourist attraction is Marineland, which welcomes 1.2 million visitors.

8 million ENTRIES TO THE TOURIST ATTRACTIONS

Main attractions Visitors 2014 Marineland 1,2 million Parfumerie Fragonard - Grasse, Eze 900,000 Verrerie de Biot 700,007 Musée Océanographique de Monaco 655,040 Parc floral Phoenix - Nice 458,575 Parfumerie Molinard - Grasse 300,000 Other attractions Musée Matisse - Nice 173,128 Jardin Exotique - Eze 162,059 Fondation Rothschild - St-Jean-Cap-Ferrat 161,432 MAMAC - Nice 158,714 Musée Picasso - Antibes 157,976 Musée national Chagall - Nice 155,696 Fondation Maeght - Saint-Paul 146,990 Jardin Exotique - Monaco 125,886

60%: proportion of the total number of entries recorded at the 10 principal museums and monuments (out of 95 museums and monuments, totalling 3,108,000 entries in 2014). THE OTHER CÔTE D’AZUR

600,000 TOURISTS IN THE HIGH COUNTRY The mountains, the "other" Côte d'Azur, receive 5% of the tourists (excluding French Riviera residents), and 6% of the total overnight stays due to longer lengths of stays. There are 150,000 beds in the mountains, including 130,000 in secondary residences and 20,000 in commercial accommodations. The Mercantour National Park attracts around 400,000 visitors.

15 resorts PROVIDING NEARLY 700 KM OF SLOPES Overall, the resorts provide 233 downhill ski runs, 29 cross country ski trails, and 96 lifts. Lodging capacity amounts to nearly 10,000 beds. The resorts receive around 300,000 non-Riviera tourists in the winter, and 120,000 in the summer.

200,000 TOURIST STAYS IN the summer During the summer of 2009, the average length of mountain tourist stays (excluding the Préalpes d'Azur area) was 9.3 nights. One third of the clientele was foreign.

Visits to the principal cultural sites in the mountains Visitors 2014 Alpha le Temps du Loup - St Martin Vésubie 60,546 Merveilles Museum - Tende 26,719 Monts d’Azur Reserve - Haut Thorenc - Andon 25,000 Mercantour National Park - Tende 13,264 Notre Dame des Fontaines Church - La Brigue 9,588 Monastery - Saorge 8,124 Marcel Kroenlein Arboretum - Roure 7,641

(excluding natural sites and recreation centres) CLIENTELE

3 OUT OF 10 FRENCH TOURISTS ARE FROM Paris French visitors: 5.9 million stays, 34 million overnight stays (2012-14 average) Area of origin (from mainland France)

North 3.3%

Paris East 24.1% 4.8% Paris Paris Region West Region East West 6.2% 4.8% 4.5%

South East 18.8%

South West 6.8% Mediterranean Coast 26.7%

PURPOSE OF STAY: 1 OUT OF 5 VISITORS travelling on business Business Leisure Tourism 13% and others 4% Conferences 57%

Visiting 26% Friends/Relatives

% of 2013-14 stays

On average, business stays last 4.7 nights, and leisure stays last 6.6 nights. 50%: rate of business trips (among air travel visitors) carried out for connections- meetings-appointments (29% for conferences-seminars, 9% for exhibitions-trade fairs, 3% for education-training, and 9% for other professional reasons). 220,000 convention attendees (air travel visitors) who spend €225 per day (2013-14 average). CLIENTELE

Foreigners : HALF OF TOURISM ATTENDANCE

Principal markets in 2014 Stays % Including Hotels/Resid. % (in thousands) (in thousands) 1 Italy 968 17.4 322 12.5 2 Great Britain/Ireland 929 16.7 420 16.4 3 Germany 467 8.4 226 8.8 4 USA 426 7.6 244 9.5 5 Scandinavia 389 7.0 166 6.5 6 East. Europe, excl. Russia 284 5.1 136 5.3 7 Russia 279 5.0 168 6.5 8 Switzerland 271 4.9 133 5.2 9 Belgium 220 3.9 90 3.5 10 Spain 199 3.6 87 3.4 11 Netherlands 179 3.2 64 2.5 12 Africa 158 2.8 37 1.4 13 Middle East 117 2.1 67 2.6 14 Latin America 101 1.8 67 2.6 15 China 93 1.7 63 2.4 16 Oceania 90 1.6 56 2.2 17 Asia, excluding Japan/China 89 1.6 53 2.1 18 Canada 78 1.4 45 1.7 19 Austria 64 1.1 35 1.4 20 Others* 152 2.8 73 2.9 TOTAL 5,363 100 2,569 100 Greece Portugal, Turkey, Japan, *in order: 48%: rate of foreign clientele out of total stays 28%: rate of non-European clientele out of total foreign stays

WHO ARE THE LEISURE VISITORS? Travelling 3 + adults, no child Travelling alone (age 25-59) Seniors 3% (age + 60) 24% 19%

Young people 9% Couples (age - 25) or 7% 2 adults 26% (age 25-59) Travelling 3 + adults, 12% including child % of 2013-14 stays Families visitors travelling by air ECONOMY

TOURISTS DIRECTLY SPEND €5.5 BILLION, GENERATING €10 BILLION IN revenue Tourism expenditures are reported by tourists and associated with their stay, without taking transportation to destination into account. Expenditures reach €5.5 billion a year (2013-14 average). This doesn’t include proceeds from games, which exceeds €378 million in 2013/14 (55% of which came from Monaco). Because of the multiplier effect, unreported intermediate tourist expenditures, and day tripper expenditures, the total revenue generated by tourism is estimated at €10 billion. Visitor expenditure (air travel): €625 per stay, i.e. €88 per person per day (2013-14 average).

20%: proportion of total expenditures resulting from business travel 62%: proportion of expenditures resulting from foreign tourists

Average expense/day e (visitors travelling by air) 100 e97 Short stay (1-3 nights) €176 90 80 Long stay (4 nights-4 months) €78 70 First time €107 60 e63 Repeat €83 50 Commercial accommodation €137 40 30 Non-commercial accommodation €49 20 Secondary residences €51 10 0 Business travel €142 French Foreigners Leisure travel €81 HOTEL PERFORMANCE Foreigners daily expense 2013 Average Rev. RevPar Highest spenders 1 Middle East - Iran 200 € 5* (1) 414 142 2 USA - Russia - Turkey 130 € 4* 159 2 Australia - Japan - China 120 € 3* 96 58 4 Brazil - Greece 110 € 5 Switzerland - India 100 € 2* 67 37 Lowest spenders 0-1* 51 29 1 Hungary 51 € Average 150 89 2 Poland 56 € 3 Portugal 58 € € taxes included, exclude restaurants expenses (1) Exclude exclusive hotels 4 Ireland - North Africa 63 € 5 Sweden 67 €

75,000 DIRECT jobs in TOURISM In the summer of 2007, INSEE estimated that 52,494 salaried jobs and 10,000 non- salaried jobs in the Alpes-Maritimes (excluding Monaco) were directly related to tourism. Seasonal employment accounted for only 17.5% of total salaried employment. Together with indirect employment, the total number of jobs generated by tourism could reach 150,000. Côte d'Azurtourism. guarantees theofficialsourceandconsistency concerning ofthenumericinformation intotheCôted'Azur resultsareintegrated The statistical Touriscope database. This signature ofsourcesaccordingtotheirrespectiverelevance. andtheexploitation information cross-referencingof systembasedonthesystematic operating data well asaninnovative monitoringofsupplyanddemandas enablethestatistical that It consistsofallthesurveys The Côted'AzurTOURISCOPEsystem databases ontourismsupplyanddemand. databases unions, andspecializedconsultants, andstatistical anddevelopsthemethodology On thetechnicalfront, withINSEE, itcollaborates theCCINice-Côted’Azur, thetrade Departmental Council, totheNice Tourist Office, andtothePrincipalityofMonaco. by conventionstotheProvence-Alpes-Côted’AzurRegion, tothe Alpes-Maritimes Committee -starteddeveloppingtheSTS Touriscope in1984. isbound The Observatory The Côted'Azur Tourism -ahuboftheCôted'AzurRegional Tourism Observatory (STS).Measuring itrequirestheestablishmentofasystemtourismstatistics Tourism isacomplexmarket, withmultipleproducts, clienteles, changes. andrapid The principalon-goingsurveys l l l l l l l l l l l l l Documents fordissemination

TOURISM OBSERVATORY The Tourism Barometer(monthlyconditionsandannualtrends) The Dossiers(annualreportsbytopic) The Observatory’s website: www.cotedazur-touriscope.com Museums andsites(CRT) Air TravelVisavion (CRT-MTA) Visitors Visetran Foreign Visitors (CRT-Tourist Offices) SDT French of Visitors (TNSSofres-Ministry Tourism) Hotel Performance (MKG-CRT) Campsites (CRT-INSEE) Tourism residencesandholiday(CRT) Hotels (CRT-INSEE-Ministry of Tourism) The factsheetsandmarketreports Thematic The annual"keyfigures"leaflet 455, Promenade desAnglais-HorizonCS 53126-06203NICEcedex3France www.cotedazur-tourisme.com andwww.cotedazur-touriscope.com THE Tel. 0033(0)49337 78Fax 0033(0)493860106 CÔTE D'AZUR

CARRÉ NOIR-82,bddesBatignolles75017 CLIENT +QU C PR CRÉ JFB A NOUSRE ONSU ODUC ATION LT TION T OURNER SIGNÉE ANT Date le22/06/2011 MIN_11_0000_RdVF MINEFI ALITÉ* A VEC

VO A rance_Q TRE CCORD Pa A ris -FRANCE/ CCORD OU V Té OS C l. :+33(0)1534235/F ORREC DA TIONS TE ÉCHELLE ax :+33(0)142940678/ T ONS REC CY AN 12345678 1/1 OMMANDÉS MAGENT -FORM A W eb :w AT (4) D’IMPRESSION JA ww UNE .carrenoir .com NOIR 100% 91 0

Design: Comité Régional du Tourisme Côte d’Azur - © R. Palomba