Eastern Michigan University DigitalCommons@EMU Senior Honors Theses Honors College 2005 Strategic Market Evaluation of the South Korean Market for the Godiva Chocolates Inge Bynens Follow this and additional works at: http://commons.emich.edu/honors Part of the Marketing Commons Recommended Citation Bynens, Inge, "Strategic Market Evaluation of the South Korean Market for the Godiva Chocolates" (2005). Senior Honors Theses. 49. http://commons.emich.edu/honors/49 This Open Access Senior Honors Thesis is brought to you for free and open access by the Honors College at DigitalCommons@EMU. It has been accepted for inclusion in Senior Honors Theses by an authorized administrator of DigitalCommons@EMU. For more information, please contact lib-
[email protected]. Strategic Market Evaluation of the South Korean Market for the Godiva Chocolates Degree Type Open Access Senior Honors Thesis Department Marketing Keywords Strategic planning, Business planning, Marketing, Godiva Chocolatier, Inc Subject Categories Marketing This open access senior honors thesis is available at DigitalCommons@EMU: http://commons.emich.edu/honors/49 STRATEGIC MARKET EVALUATION OF THE SOUTH KOREAN MARKET FOR THE GODIVA CHOCOLATES By INGE BYNENS A Senior Thesis Submitted to the Eastern Michigan University Honors Program In partial Fulfillment of the Requirements for graduation with Departmental honors. Approved at Ypsilanti, Michigan, June 21, 2005 Supervising Instructor Honors Advisor Department Head Honors Director TABLE OF CONTENTS I. Introduction…………………………………………………………. 3 II. History of Godiva ………………………………………………. 4-5 III. The Legend of Godiva……………………………………………. 6 IV. History of the Chocolate…………………………………………. 7-8 V. Corporate Objectives …………………………………………….. 8-9 VI. Mission Statement ………………………………………………… 9 VII. Production facilities & global coverage ..................................…... 9-10 VIII.