BUILD BRIGHT UNIVERSITY Siem Reap, Cambodia
BUILD BRIGHT UNIVERSITY Siem Reap, Cambodia MBA PROGRAM Strategic Management U.S Airway Group, INC Group Exercise Lecturer by: Mr. Rom Ra BBA, MBA, Group member: Mr. Phich Sokda 092 991 005 Ms. Pen Kesornicole 012 595 921 Ms. Ny Sandayvy 012 800 311 Mr. Lim Seanghout 012 505 853 Mr. Koet Vitiea 097 9557 357 Mr. Khoun Sokhemra 016 633 999 Mr. Heang Mengho 077 652 111 TABLE OF CONTENTS Page I. Introduction 1.1 Firm Background ....................................................................................................... 1 1.2 Vision/Mission/Goal/Objective …………………………………………………………………………………… 12 1.3 Headquarter Office/Geographical Operation ……………………………………………………………….. 13 1.4 Firm Structure …………………………………………………………………………………………………………. 15 II External environment ( Opportunities & Threats ) (Socio-culture, economics, political, legal, and technological) ………………………………………. 16 III Internal environment (Strengths &Weakness) 4.1 Management (BOD and top management) …………………………………………………………………. 23 4.2 Marketing ………………………………………………………………………………………………………………. 28 4.3 Operation/Production …………………………………………………………………………………………….. 28 4.4 Finance …………………………………………………………………………………………………………………. 29 IV Critical success Factors/Firm strategies V Conclusion & Recommendation I. Introduction US Airways, along with US Airways Shuttle and US Airways Express, operates more than 3,000 flights per day and serves more than 200 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America. The airline employs more than 32,000 aviation professionals worldwide and is a member of the Star Alliance network, which offers its customers more than 21,000 daily flights to 1,290 airports in 189 countries. Together with its US Airways Express partners, the airline serves approximately 80 million passengers each year and operates hubs in Charlotte, N.C., Philadelphia and Phoenix, and a focus city in Washington, D.C. at Ronald Reagan Washington National Airport.
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