1972 1944 1945 1951 1950S 1969 1990S 2008 1980S
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Our heritage. 1950s 1990s GOLDEN EAGLE TECHNOLOGICAL FIRSTS 1932 Alaska’s fleet is graced with the Golden Eagle Alaska is the first airline to sell tickets 2016 MCGEE AIRWAYS tail emblem. Pilots and flight attendants to this day via the Internet. Alaska continues to NEW LOOK Linious “Mac” McGee wear wing pins adorned with the Golden Eagle. build a reputation for innovation, from Growth, route launches a one-plane cutting-edge GPS navigation systems to expansion and a focus airline in the Alaska its award-winning mobile app; from on caring service lead Territory, serving self-check baggage service to recent to a fresh new look for miners, trappers and experiments with using fingerprint ID the airline that includes adventurers. 1972 for checking in. our aircraft, airports, SPIRIT OF ALASKA uniforms, digital A new paint scheme representing the channels, Mileage Plan, spirit of The Last Frontier state emerges, credit card and much honoring Alaska’s Russian heritage, the 2008 more. 1951 gold rush era, Native traditions and the RATED TOPS SPREADING WINGS people of the far north. The blue Eskimo Alaska earns the first of eight consecutive J.D. Alaska flyers finally enjoy scheduled service face debuts on the tails of some of the Power awards ranking it “Highest in Customer south when Alaska is granted routes that airline’s 727s. Four years later, a new Satisfaction Among Traditional Network incorporate Seattle and Portland. attitude toward customer service Carriers.” Also, FlightStats Inc. recognized Alaska prompts the Eskimo to smile. recently as the No. 1 North American carrier for on-time performance for the sixth year in a row. 1944 BECOMING ALASKA AIRLINES Who is that smiling Eskimo? Look for After the merging of more than a dozen small “The Face on the Tail,” an investigative film, air services operating in the state since McGee formed in 1932, the resulting company, Alaska at alaskaair.com/welcome. Star Airlines, incorporates as Alaska Airlines. 1945 1980s STARLINERS ROUTE EXPANSION Alaska Airlines With the Airline Deregu- transitions from bush 1969 lation Act of 1978, Alaska flying to commercial air GOLDEN SAMOVAR begins expanding its route service with its growing Alaska passengers are system, first into San fleet of “Starliners”— treated to Russian Francisco and Southern WWII surplus Douglas Samovar tea service California. New aircraft DC-3s, DC-4s and in promotion of charter and the purchase of Curtiss-Wright C-46s. flights to the Soviet Horizon Air help take Flyers have relatively Union’s Russian Far flyers throughout the comfortable access to East. Pacific Northwest and into communities through– Western Canada, Arizona out the state. and Mexico. 9.