Burwood Heights Activity Centre Structure Plan Part B: Influences Prepared for City of Whitehorse by Hansen Partnership Pty Ltd September 2005
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burwood heights activity centre structure plan part b: influences prepared for City of Whitehorse by hansen partnership pty ltd September 2005 burwood heights activity centre structure plan: part b - influences table of contents 1 introduction ........................................................................................................ 4 2 planning policy................................................................................................... 5 2.1 melbourne 2030 5 2.2 local planning policies 6 2.3 amendment c50 8 3 study area analysis ............................................................................................ 9 3.1 process 9 3.2 site analysis summary 10 3.2.1 implications:...................................................................................................... 12 4 consultation...................................................................................................... 13 4.1 community views 13 4.2 stakeholder views and ideas 15 5 residential character and amenity .................................................................. 16 5.1 medium density housing 16 5.2 non-residential traffic in residential streets 18 6 key development opportunities ...................................................................... 19 6.1 78 middleborough road (former brickworks site) 19 6.2 burwood heights shopping centre 21 6.3 rspca 22 7 relationship to other activity centres.............................................................. 23 8 access and mobility......................................................................................... 26 8.1 policy 26 8.2 public transport 28 8.2.1 trams ................................................................................................................ 28 8.2.2 bus ................................................................................................................... 29 8.3 roads 30 8.3.1 on-street parking supply................................................................................... 32 8.3.2 off-street parking supply................................................................................... 35 9 socio economic factors ................................................................................... 37 9.1 demographic profile: city of whitehorse 37 9.2 population forecasts: city of whitehorse 37 9.3 dwelling supply and demand: city of whitehorse 39 9.4 summary 41 10 economic conditions / analysis ...................................................................... 42 1 burwood heights activity centre structure plan: part b - influences 10.1 current retail provision 44 10.2 supermarkets 45 10.2.1 supermarket shopping behaviour ..................................................................... 45 10.2.2 burwood heights supermarket .......................................................................... 46 10.2.3 burwood heights supermarket catchment area ................................................ 47 10.2.4 burwood heights supportable supermarket floorspace..................................... 48 10.2.5 burwood heights supermarket current market share ........................................ 49 10.2.6 expansion of the burwood heights catchment .................................................. 50 10.2.7 potential future catchment area for burwood heights ....................................... 52 10.2.8 current supportable supermarket floorspace at burwood heights..................... 53 10.2.9 development of additional supermarket............................................................ 54 10.2.10 sensitivity analysis............................................................................................ 56 10.2.11 residential construction activity......................................................................... 56 10.2.12 supermarket development options ................................................................... 57 10.2.13 net community benefit ...................................................................................... 57 10.3 retail: discount department store 58 10.3.1 catchment area: east burwood kmart ............................................................... 59 10.3.2 supportable dds floorspace .............................................................................. 60 10.3.3 household dds expenditure .............................................................................. 61 10.3.4 existing market share and estimated retail turnover (east burwood kmart) ...... 61 10.3.5 development of additional dds.......................................................................... 62 10.3.6 supportable floorspace..................................................................................... 64 10.3.7 conclusions: dds............................................................................................... 65 10.4 other retail 66 10.5 entertainment: cinemas 66 10.5.1 cinema attendance and choice of cinema ........................................................ 66 10.5.2 market share .................................................................................................... 68 10.5.3 supportable cinema activity.............................................................................. 68 10.5.4 cinema catchment ............................................................................................ 68 10.5.5 propensity of catchment households to change behaviour............................... 69 10.5.6 supportable number of screens........................................................................ 70 10.6 commercial: office 70 10.7 residential supply and demand 71 10.7.1 residential property values ............................................................................... 72 10.7.2 residential: student accommodation................................................................. 73 10.7.3 residential: retirement village............................................................................ 75 2 burwood heights activity centre structure plan: part b - influences table of figures figure 1: typical weekday tram usage.......................................................................................29 figure 2: bus route service........................................................................................................29 figure 3: traffic volumes............................................................................................................30 figure 4: peak hour turning movement degrees of saturation at middleborough road and the shopping centre access (5-6pm).....................................................................................31 figure 5: peak hour turning movement degrees of saturation at burwood highway and the shopping centre access (5-6pm).....................................................................................32 figure 6: on street parking inventory.........................................................................................33 figure 7: on-street parking capacity and demand.....................................................................34 figure 8: on-street parking capacity and demand – 1p restriction ............................................34 figure 9: off-street parking inventory ........................................................................................35 figure 10: burwood heights shopping centre parking capacity and demand ............................36 figure 11: parking durations – all zones ...................................................................................36 figure 12- population projections, dse......................................................................................38 figure 13- population growth rates, 2001 – 2003 (total population)..........................................39 figure 14- city of whitehorse population and dwelling summary, 1986 – 2031.........................40 figure 15- city of whitehorse household composition, 2001 – 2031 .........................................41 figure 16: reason for choosing burwood heights safeway vs other centres..............................46 figure 17: supermarket catchment areas .................................................................................48 figure 18: burwood heights primary catchment: market share .................................................50 figure 19: propensity to change shopping habits by supermarket most used ..........................51 figure 20: burwood heights and kmart plaza shoppers – percent of sub group respondents...52 figure 21: propensity to change supermarket behaviour by catchment area............................53 figure 22: burwood heights: additional supportable floorspace................................................56 figure 23: reasons for choosing most recent dds .....................................................................59 figure 24: kmart (east burwood) – primary catchment area .....................................................60 figure 25: propensity to change dds shopping behaviour.........................................................63 figure 26: primary catchment dds market shares.....................................................................64 figure 27: sensitivity analysis – supportable dds floorspace ....................................................65 figure 28: reasons for choosing last cinema visited .................................................................67 figure 29: burwood heights activity centre – cinema