Download 2021/22 Brochure
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CONTENTS 3. Social & Digital 14. Pitch Hire 4. A United City 15. Perimeter Board Advertising 5. Match Sponsorship 16. Programme Advertising 6. Match Ball Sponsorship 17-19. Stadium Advertising 7. Programme Sponsorship 20. Academy Training Kit Partner 8. Associate Sponsorship 21. Training Ground 9. Executive Box 22. Advertising 10. Club 75 23. Social Media Sponsorship 11. Directors Box Package 24. ThePoshTV Sponsorship 12. Mascot Package 25. Posh Ladies Sponsorship 13. Kit Sponsorship 26. Contacts Contact the Commercial Team 01733 563 947 [email protected] SOCIAL & DIGITAL Opportunity to reach supporters through 6m PAGE VIEWS numerous social and digital channels. www.theposh.com 90k FOLLOWERS 40k FOLLOWERS 2020 LEAGUE ONE 53k FOLLOWERS FAMILY CLUB OF THE YEAR 11k FOLLOWERS AVERAGE ATTENDANCE 60k MAIL LIST SUBSCRIBERS UP BY 30% Contact the Commercial Team 01733 563 947 [email protected] A UNITED CITY The Posh commercial team will aid your brand to realise the reach and potential of aligning with a professional football club, coupled with your marketing team we have the in-house expertise to activate the partnership and bring it to life. We not only guarantee the right to associate with the Peterborough United brand but also to enjoy further benefits. “Myself and my co-owners are working diligently to take this club back to the Championship - a level that we feel is befitting of the city of Peterborough. Darragh MacAnthony - Chairman / Co-owner ” “The co-branding opportunity will fundamentally involve maximizing advertising and PR opportunities to drive awareness and sales for your business. Alex Harris - Commercial Manager ” “Peterborough United are a family-friendly club that plays a massive role in the local community. We recently asked a selection of fans to give us the three words that they associate with the club and the three words that kept appearing were ‘family’, ’community’, and ’emotion’. As a club we enjoy supporting local businesses in a whole host of ways and we feel that we can help yours too. Bob Symns - CEO ” Contact the Commercial Team 01733 563 947 [email protected] MATCH SPONSORSHIP The Match Sponsorship package offers individuals and companies the opportunity to treat your most valued clients, staff, guests or friends and look after them in one of our many lounges at the Weston Homes Stadium. As our MATCH SPONSOR, you are bestowed the opportunity to select the official Peterborough United ‘Man of the Match’ and have the opportunity to present the bottle of champagne to your chosen player in the sponsors’ lounge, following the final whistle. We have introduced a question and answer session with a member of the first team squad, which is exclusive to the match sponsors and will take place in the sponsors lounge prior to kick-off. You will watch the game in our sponsor’s area, with padded seats ensuring comfort, as well as the best seats in the Weston Homes Stadium. We feel this will make the whole experience your organisation will receive our most prestigious attraction. YOUR MATCH SPONSORSHIP PACKAGE INCLUDES: • Complimentary match day programme for each guest. • Opportunities to meet the players. • Presentation of a signed, framed, Posh shirt. • Commemorative photographs. • Four guests to join the teams onto the pitch (pre-match). • Three course carvery meal. • Half-time tea, coffee and cakes. • Reserved car parking. • Stadium and dressing room tour. • Complimentary gift for each guest. • Full-page advert in the match day programme. • Your logo on the front cover of the match programme. • Your sponsorship announced over the tannoy. • Opportunity to distribute promotional literature. Pricing: Platinum graded game • £4,250 +VAT Gold graded game • £3,850 +VAT Silver graded game • £3,250 +VAT Contact the Commercial Team 01733 563 947 [email protected] MATCH BALL SPONSORSHIP Our Match Ball Sponsorship package has been tailored to introduce you to the exciting market of football sponsorship. We believe that we can enhance your company’s profile through your partnership with the football club. Brand awareness is crucial for companies and we feel that this package is perfect for businesses searching for that stepping stone towards developing their brand. The package allows you the opportunity to entertain up to 10 guests with first class hospitality at the match, making it an unforgettable occasion for your party. YOUR MATCH BALL SPONSORSHIP PACKAGE INCLUDES: • Three-course carvery meal for up to 10 guests. • Two guests to join the teams onto the pitch. • Half-time tea, coffee and cakes. • Reserved car parking. • Logo or name on front cover of the match programme. • Stadium and dressing room tour. • Complimentary match day programmes. • Opportunities to meet the players. • Presentation of a signed, match ball. • Commemorative photographs. • Complimentary gift for each guest. • Full-page advert in the match day programme. • Your sponsorship announced over the tannoy. • Opportunity to share promotional literature. Pricing: Platinum graded game • £1,500 +VAT Gold graded game • £1,250 +VAT Silver graded game • £1,100 +VAT Contact the Commercial Team 01733 563 947 [email protected] PROGRAMME SPONSORSHIP Programme Sponsorship is an affordable and popular package, which allows the chance to entertain up to 10 guests with first-class hospitality, giving you great potential for brand awareness. The match day programme is an award-winning publication and continues to go from strength to strength. It is now able to be viewed digitally, further extending the market potential. This package will allow you to leave a lasting impression through your association with Peterborough United Football Club and enhance your company’s image along the way. YOUR PROGRAMME SPONSORSHIP PACKAGE INCLUDES: • Two guests to join the teams onto the pitch. • Three-course carvery meal for up to 10 guests. • Half-time tea, coffee and cakes. • Presentation of a signed, framed, match day programme. • Reserved car parking. • Stadium and dressing room tour. • Your logo on the front cover of the match programme. • Opportunities to meet the players. • Complimentary match day programmes. • Commemorative photographs. • Complimentary gift for each guest. • Half-page advert in the match day programme. • Your sponsorship announced over the tannoy system. • Distribute your promotional literature. Pricing: Platinum graded game • £1,500 +VAT Gold graded game • £1,250 +VAT Silver graded game • £1,100 +VAT Contact the Commercial Team 01733 563 947 [email protected] ASSOCIATE SPONSORSHIP The Associate Sponsorship package offers individuals and companies the opportunity to treat your most valued clients, staff, guests or friends and look after them in one of our many lounges at the Weston Homes Stadium. This package gives you the opportunity to pick and choose your matches, to ensure an unforgettable day. It also gives you the chance to enhance your company’s image at an affordable, yet impressive level, should you wish to sponsor as a business or as an individual. YOUR ASSOCIATE SPONSORSHIP PACKAGE INCLUDES: • Stadium and dressing room tour. • Half-page advert in the match day programme. • Your sponsorship announced over the tannoy. • Distribute your promotional literature. • Half-time tea, coffee and cakes. • Two guests to join the teams onto the pitch. • Three-course carvery meal. • Reserved car parking. • Your logo on the front cover of the match programme. • Complimentary match day programmes. • Opportunities to meet the players. • Presentation of a signed piece of memorabilia. • Commemorative photographs. • Complimentary gift for each guest. Pricing:: Platinum graded game • £150 +VAT per person Gold graded game • £125 +VAT per person Silver graded game • £110 +VAT per person Contact the Commercial Team 01733 563 947 [email protected] EXECUTIVE BOX An Executive Box is the perfect way to entertain clients or guests and with over 20 luxury glass fronted boxes situated in the South Stand, all offering superb panoramic views of the pitch. Spectating from our executive boxes is a fantastic way to enjoy the match day experience at the Weston Homes Stadium. Your executive box can be accessed two hours prior to kick-off and you can relax for up to an hour after the final whistle, so you can discuss the 90 minutes with friends or colleagues in the comfort of your own box, while the stadium and surrounding areas clear. YOUR EXECUTIVE BOX PACKAGE INCLUDES: • Exclusive use of the executive pay bar. • A choice of hot buffets provided for all league matches. • Complimentary tea and coffee. • Two car parking spaces. • Use outside of match days. • External advertising space. • Inside and outside seating. • Match Day Programme and team sheet for each guest. • Full furnishing including flat-screen TV. • Space to accommodate up to 12 guests for every league match of the 2021/22 season. Pricing: All 23 League One home games • £12,000 +VAT All 23 Championship home games • £13,000 +VAT Cup matches from • £600 +VAT Contact the Commercial Team 01733 563 947 [email protected] CLUB 75 The CLUB 75 LOUNGE, situated in the Noel Cantwell Suite, is the perfect way to enjoy hospitality and mingle with like-minded businesses and supporters. You can watch the game in the comfort of a pitch-view restaurant, a venue focussed on providing the best match day experience for fans and businesses alike. YOUR CLUB 75 PACKAGE INCLUDES: • All 23 home league matches. • Three-course meal. • Half-time refreshments. • Match day programme for each guest. • Team sheets.