Kick It out Annual Report
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Kick It Out Annual Report www.kickitout.org Kick It Out Unit 3, 1–4 Christina Street London EC2A 4PA Telephone 0207 684 4884 Email [email protected] Visit www.kickitout.org IGN S Kick It Out is supported and funded by E the game’s governing bodies, including the Professional Footballers Association (PFA), the Premier League, the Football EDWARD Foundation and The Football Association ANDY Introduction Kick It Out is about promoting positive attitudes These activities are having an impact because amongst everyone involved in football to there remains an appetite to ensure both good achieve equality and fair treatment for people corporate governance and that football embraces of all backgrounds. all people, whatever their race, background or Already well into a second decade of campaigning gender, whether they are disabled or not, straight as football’s equality and inclusion partner, many or gay, young or old. Football has a unique appeal things have been achieved with the help of many and therefore unique opportunities to involve people. So much so that it feels like we live in and engage. a different era to the one in which I worked with As we move on in our agenda to ensure that colleagues at the PFA to launch the organisation equality is embedded in the game, we move onto in the face of rampant racial abuse on and off the different and more complex questions. One might field of play. say we are at a pivotal point. These achievements have only been possible Questions remain about how football can Developing Talent with the support of countless individuals and continue to set an example and ensure that all organisations, foremost amongst whom are our communities and all types of people can be funding partners — the Professional Footballers’ offered equal access to the many opportunities Anti-discrimination Association, the Premier League, the Football football offers — on the field of play, in Foundation and The Football Association. coaching and management, in administration, Positive Attitudes Without their resources, Kick It Out could not and on ruling committees and boards. deliver the extensive activities undertaken. Such opportunities need to be seen as accessible Equality The success of our work is evident locally, and available to any individual with the talent, Diversity nationally and internationally as our campaigning ability and willingness to compete for them on brand has become established and well recognized a level playing field. within the game. The activities of our funding This is amongst the biggest challenges facing partners, players, professional clubs, and others Supporting The Game football; with the unflinching support of in football have meant that the drive to tackle its partners, Kick It Out is looking forward to racism and discrimination, and take on the working with the game to meet this challenge. challenges of diversity has become mainstream. Looking Forward Lord Herman Ouseley This is also reflected in the fact that our work Inclusion involves many organisations at the heart of the game such as the Football League, Supporters Positive Attitudes Direct, the Football Supporters Federation, Community the League Managers Association, the Football Safety Officers Association, and the policing Good Practice and criminal justice authorities. We are particularly pleased that our work at an educational and community level, through schools and community groups, has been well received Challenges and has had a demonstrable impact. We have also welcomed the policy responses that have been developed within the game to support comprehensive approaches to equality, diversity and greater inclusivity. Professional Football With over 13 million people attending Premier PFA Coaches Forum Summary League games alone each season, the appeal Kick It Out is actively involved in the Professional > 31 clubs have achieved the Preliminary and power of club football is rarely matched. Footballers’ Association Black Coaches Forum Level of the Racial Equality Standard — Our work in the professional game straddles which brings together players, aspiring coaches 17 are Premier League clubs and many areas of activity. We are first and foremost and managers, and football bodies concerned with 15 Football League. the under-representation of black coaches. available as a resource for professional clubs and > 8 clubs have achieved the Intermediate administrators, for advice and direction on The PFA believes it crucial to ensure that there Level of the Standard. All 8 are Premier matters relating to racial equality and diversity. is no more “lost generations” of black players League clubs. breaking into coaching and management. It is a measure of the mainstream nature of > All 92 Premier League and Football club- based activities on diversity that many are The group meets quarterly and includes a core League clubs took part in the One Game, delivering coaching and classroom-based of players, coaches and managers such as Bobby One Community Weeks of Action. activities and policy initiatives to ensure that Barnes, Brendon Batson, Luther Blissett, Sir > Over the year 38 clubs took up Kick It Out’s they can respond to the changing face of Britain. Trevor Brooking, Frank Clark, Paul Davis, Ricky Hill, offer of a pitch-side board with their own or Iffy Onoura, Chris Powell and Cyrille Regis. The challenge for football is to ensure that a standard message against racism. clubs are legally compliant in all areas of policy Weeks of Action All scholars at Premier League Academies and practice, reach out to new live audiences and > The One Game, One Community weeks of action receive race awareness training. make accessible coaching and administration is the most visible way in which we showcase opportunities to the available talent pool from activities taking place at professional clubs. The Clubs who have achieved the communities that are under- represented. activities that clubs hold during this period in Racial Equality Standard: Racial Equality Standard October include players wearing T-shirts during Intermediate Level A key piece of work for us over the past five the match warm up, on-pitch activities that Manchester City FC/Everton FC/ years has been the Racial Equality Standard for involve minority communities, and managers Blackburn Rovers FC/Bolton Wanderers FC/ professional clubs (RES), developed with the sporting badges on the touchline. Aston Villa FC/Manchester United FC/ support of the Premier League. Many clubs have taken the opportunity over the Chelsea FC/Fulham FC/Arsenal FC/ years to organise fan choreographies, involving The Standard sets out a series of measures at three Millwall FC different levels — Preliminary, Intermediate and thousands of supporters, and outside of a match Preliminary Level Advanced — that encourage clubs to deliver a day to organise forums and question and answer Blackburn Rovers FC/Everton FC/ range of objectives to ensure equalities policies sessions for young people with first team players. Manchester City FC/Birmingham City FC/ are implemented in all areas of their operation. In 2008 these types of events took place at Fulham FC/Notts County FC/Arsenal FC/ Chelsea, Coventry City, Millwall, Oldham Athletic, The outcomes are designed to encourage inclusive Charlton Athletic FC/Leicester City FC/ Birmingham City and Everton. practices in areas as different as the recruitment Liverpool FC/Aston Villa FC/ of staff, to the marketing of products and through Education at clubs Bolton Wanderers FC/Manchester United FC/ to the development of young players As part of the Premier League’s work with Port Vale FC/Newcastle United FC/ Clubs who work with us to achieve the Standard Academies, all young scholars now receive a race Queens Park Rangers FC/ are reporting benefits such as an increased awareness training programme, written as a Tottenham Hotspur FC/Wigan Athletic FC/ understanding of diversity issues throughout the partnership between the Premier League, Kick It Chelsea FC/Watford FC/Millwall FC/ organisation, better inter-departmental working Out and the Professional Footballers’ Association. Blackpool FC/Portsmouth FC/ and support for internal organisational change. Kick It Out has written resources for the very Middlesbrough FC/Sheffield United FC/ The RES has now been revised to an Equality successful Playing For Success (PfS) programme West Ham United FC/Coventry City FC/ Standard, launched in March 2009 to ensure all at sporting clubs, in particular a pack called Reading FC/Derby County FC/ diversity strands are part of the activities clubs ‘Respect’ that has been distributed to all centres. Oldham Athletic FC/Milton Keynes Dons FC/ submit evidence for. Many centre managers at professional clubs use Sunderland FC additional resources from us to develop their messages on race and diversity. Education Much of Kick It Out’s work is about education, Moving On Up whether in formal or informal settings. Our As part of our educational activities we offer message of inclusivity is one that everyone panel discussions for young people in inner city can understand. areas featuring role models from various fields, For a number of years, Kick It Out has been including football, with the purpose of raising drawing on the appeal of football to help educate educational and life aspirations. young people about the effects of racism on The sessions can take place in community individuals and our society. centres, schools and a number have been offered Teachers are constantly looking for innovative to prisons. ways to get messages across to young people, and The high-security Whitemoor Prison in East the introduction of Citizenship education into the Anglia and Brixton Prison in London have both National Curriculum has opened up a space to assist benefited from this approach in recent years. them in bringing football into the classroom. The prison activities have been planned with Kick It Out has worked closely with schools, youth the help of the prison service Racial Equality clubs and other formal educators to help deliver Advisory Group.