30 / 08 / 2005 Help Campaign 2005

From : LBC Detailed flight 2 – Ireland

To :

SANCO

ENSP HELP Campaign 30/08/2005 2

Ireland – Help TV Campaign

st nd Forecast GRP against 15 -34 Channel Mix 1 and 2 Flight

500 (Grp split %) TG4 400 400 SKY 270 300 17% 61%

200 130 100

0 18/07 - 14/08 05/09 - 02/10 Total Annual E4 22% Source: AC Nielsen 15-34 Size of Universe: 1 031 000 HELP Campaign 30/08/2005 3 Spot by Spot

Multichannels 30’Spot DATE STATION TIME PROGRAMME DATE STATION TIME PROGRAMME Fri 9-sept. ISKY1 2355 Is Harry On The Boat? Mon 5-sept. ISKY1 1439 Beverly Hills 90210 Sat 10-sept. TG4 1237 Tiime Squad Mon 5-sept. ISKY1 1835 Malcolm In The Middle Sat 10-sept. IE4 1810 Brat Camp Mon 5-sept. ISKYSP2 1922 Live Us Open Tennis Sat 10-sept. ISKYSP1 1951 Live Super League Mon 5-sept. ISKY1 2035 Cruise With Stelios Sat 10-sept. ISKY1 1955 Brainiac Mon 5-sept. TG4 2140 One Tree Hill Sat 10-sept. ISKYSP1 2007 Champions League Weekly Mon 5-sept. ISKY1 2155 Horrors Of The Dentist/Deadwood Sat 10-sept. ISKY1 2039 Inside Ultimate Mon 5-sept. ISKY1 2329 Road Wars Sat 10-sept. TG4 2102 My Name Is Bill Tue 6-sept. IE4 1310 TBA Sat 10-sept. ISKYSP1 2242 Tue 6-sept. ISKY1 1457 Buffy The Vampire Slayer Sat 10-sept. TG4 2257 Aussie Rules 2005 Tue 6-sept. ISKY1 1510 Buffy The Vampire Slayer Sat 10-sept. ISKY1 2310 How Not To Die Tue 6-sept. ISKY1 1539 Buffy The Vampire Slayer Sun 11-sept. TG4 1220 Ringo and His Golden Pistol Tue 6-sept. ISKY1 1610 Star Trek: Deep Space Nine Sun 11-sept. ISKY1 1225 Stargate S G-1 Tue 6-sept. IE4 1658 Hollyoaks Year XII - MTV # 1596/FRIENDS YR 10 US 03/04 - 11-sept. ISKYSP1 1226 Tue 6-sept. IE4 1945 Scrubs Spot by Spot Sun 11-sept. IE4 1430 Pepsi Max downloas Tue 6-sept. ISKY1 2035 The Simpsons Schedule is subject Sun 11-sept. ISKY1 1539 Star Trek: The Next Generation Sun 11-sept. ISKYSP1 1812 Live Ford Super Sunday Tue 6-sept. TG4 2045 Mo Laethanta Saoire to change – exact Wed 7-sept. ISKYSP2 957 International Bowls Sun 11-sept. ISKY1 2015 Final Chance To Save Wed 7-sept. ISKY1 1439 Beverly Hills 90210 time slots are not Sun 11-sept. IE4 2110 Lost Wed 7-sept. TG4 1840 THE OC guaranteed Sun 11-sept. ISKY1 2140 Hollywood Autopsy Wed 7-sept. ISKY1 2010 Stargate Sg-1 - Fantastic Jack Stunt Sun 11-sept. ISKYSP1 2220 Live Us Open Tennis Wed 7-sept. ISKY1 2214 Back To The Future Sun 11-sept. TG4 2227 Ceird an Cheoil Wed 7-sept. ISKY1 2234 Back To The Future Sun 11-sept. TG4 2257 An Showband Wed 7-sept. ISKYSP1 2257 Your e On Sky ! Mon 12-sept. IE4 1250 TBA Wed 7-sept. TG4 2300 On Eagle Wings Mon 12-sept. ISKYSP1 1450 Spanish Football Thu 8-sept. IE4 1150 TBA Mon 12-sept. ISKY1 1610 Star Trek: Deep Space Nine Thu 8-sept. TG4 1225 Agatha Christie Mon 12-sept. ISKYSP2 1622 Solheim Cup Thu 8-sept. IE4 1550 Without A Trace Mon 12-sept. IE4 1627 Hollyoaks Thu 8-sept. ISKYSP1 1707 F F A Futbol Mundial Mon 12-sept. ISKY1 1745 Star Trek: Voyager Thu 8-sept. IE4 1759 Friends Mon 12-sept. ISKY1 1825 Malcolm In The Middle Thu 8-sept. ISKY1 1839 Malcolm In The Middle Mon 12-sept. ISKY1 2015 Cruise With Stelios Thu 8-sept. ISKY1 2015 Brainiac: Science Abuse Mon 12-sept. IE4 2250 TBA Thu 8-sept. TG4 2045 Blath na Cru Scrath Tue 13-sept. ISKY1 1315 Taste Thu 8-sept. ISKY1 2055 Brainaic Tue 13-sept. ISKYSP2 1427 Speedway Thu 8-sept. ISKYSP1 2228 Guinness Rugby Club Tue 13-sept. IE4 1550 Without a Trace Fri 9-sept. ISKY1 1110 Star Trek: Deep Space Nine Tue 13-sept. ISKY1 1657 Star Trek: Deep Space Nine Fri 9-sept. TG4 1342 Agatha Christie Tue 13-sept. ISKYSP1 1716 Revista De La Liga Fri 9-sept. IE4 1550 Without a trace Tue 13-sept. ISKY1 1825 Malcolm In The Middle Fri 9-sept. IE4 1945 Scrubs Tue 13-sept. TG4 1945 Greyhound View Fri 9-sept. IE4 2026 Friends Tue 13-sept. TG4 2045 MO LAETHANTA SAOIRE Fri 9-sept. ISKYSP1 2158 Live Super League Wed 14-sept. IE4 950 TBA Fri 9-sept. ISKY1 2355 Is Harry On The Boat? HELP Campaign 30/08/2005 4 Spot by Spot

Multichannels 30’Spot DATE STATION TIME PROGRAMME DATE STATION TIME PROGRAMME Wed 14-sept. ISKY1 1257 Taste Mon 19-sept. ISKY1 1355 Dream Team Wed 14-sept. ISKYSP1 1336 Revista De La Liga Mon 19-sept. ISKY1 1439 Dream Team Wed 14-sept. ISKYSP2 1906 Live UEFA Champions League Mon 19-sept. IE4 1627 Hollyoaks Wed 14-sept. ISKYSP1 1958 Gillette Soccer Special Mon 19-sept. IE4 1759 Friends Wed 14-sept. ISKY1 2012 Stargate Sg-1 - Fantastic Jack Stunt Mon 19-sept. ISKY1 1815 Futurama Wed 14-sept. ISKYSP1 2048 Gillette Soccer Special Mon 19-sept. ISKYSP1 1842 Best Of Soccer Am Wed 14-sept. IE4 2330 Lost Mon 19-sept. ISKYSP2 1912 NFL Wed 14-sept. ISKY1 2335 Hollywood Autopsy Mon 19-sept. ISKYSP1 1927 Live Ford Monday Night Football Thu 15-sept. IE4 910 TBA Mon 19-sept. TG4 1945 An Tuath Nua Thu 15-sept. ISKYSP2 1228 Squash Mon 19-sept. ISKY1 2015 Cruise With Stelios Thu 15-sept. TG4 1230 Oceans 11 Mon 19-sept. TG4 2045 Ard san Aer Thu 15-sept. ISKY1 1315 Taste Tue 20-sept. ISKYSP1 1012 Best Of Soccer Am Thu 15-sept. IE4 1330 TBA Tue 20-sept. ISKYSP2 1427 PGA Euro Pro Tour Golf Thu 15-sept. ISKY1 1439 Dream Team Spot by Spot Schedule is Tue 20-sept. ISKYSP1 1710 Ford Monday Night Football Thu 15-sept. IE4 1645 Hollyoaks Year subject to change – exact time Tue 20-sept. ISKY1 1810 Futurama Thu 15-sept. ISKYSP1 1927 Guinness Rugby Club Tue 20-sept. IE4 1945 TBA Thu 15-sept. TG4 2040 Glor Tire slots are not guaranteed Tue 20-sept. TG4 2015 Caipini Fri 16-sept. IE4 1250 TBA Wed 21-sept. TG4 1255 INTERNATIONAL VELVET Fri 16-sept. IE4 1550 Without a Trace Wed 21-sept. ISKYSP2 1627 Champions Tour Golf Fri 16-sept. ISKY1 1557 Buffy The Vampire Slayer Wed 21-sept. ISKYSP1 1726 J League Weekly Fri 16-sept. ISKY1 2115 Matters Wed 21-sept. ISKY1 1825 Malcolm In The Middle Fri 16-sept. ISKYSP2 2214 Soccer Am s All Sport Show Wed 21-sept. ISKY1 2012 Stargate Sg-1 - Fantastic Jack Stunt Fri 16-sept. TG4 2250 The Burning Hills Wed 21-sept. ISKYSP1 2048 Gillette Soccer Special Fri 16-sept. ISKYSP1 2313 Live Friday Fight Night Wed 21-sept. ISKYSP2 2312 European Tour Weekly Sat 17-sept. ISKYSP2 928 Guinness Rugby - Live Thu 22-sept. ISKYSP2 927 European Tour Weekly Sat 17-sept. ISKYSP1 1056 Soccer Am Thu 22-sept. ISKY1 1010 Beverly Hills 90210 Sat 17-sept. TG4 1225 Flipper Thu 22-sept. ISKYSP2 1050 Carling Cup Sat 17-sept. IE4 1750 TBA Thu 22-sept. TG4 1225 Till the Cloads Roll By Sat 17-sept. ISKY1 1955 Brainiac Thu 22-sept. ISKY1 1335 Taste Sat 17-sept. ISKYSP1 2007 Live Super League Thu 22-sept. ISKY1 1525 Buffy The Vampire Slayer Sat 17-sept. ISKY1 2255 Road Wars Thu 22-sept. IE4 1540 Without a Trace Sun 18-sept. TG4 1220 Quick and the Dead Thu 22-sept. ISKY1 1825 Futurama (R)/Malcolm In The Middle Sun 18-sept. TG4 1622 GAA BEO Thu 22-sept. ISKYSP2 2120 Live Snooker Sun 18-sept. IE4 1630 TBA Thu 22-sept. ISKYSP1 2312 European Tour Golf Sun 18-sept. ISKYSP1 1820 Goals On Sunday Fri 23-sept. ISKYSP2 850 Guinness Rugby Club Sun 18-sept. ISKYSP2 1843 Yachting Fri 23-sept. ISKYSP1 942 Trans World Sport Sun 18-sept. ISKYSP2 1942 Windsurfing Fri 23-sept. ISKY1 1110 Star Trek: Deep Space Nine Sun 18-sept. ISKY1 2015 Final Chance To Save Fri 23-sept. ISKYSP2 1126 Guinness Rugby Club Sun 18-sept. ISKYSP1 2130 Live Spanish Football Fri 23-sept. TG4 1127 Mna & Fir na hEireann Sun 18-sept. ISKYSP1 2314 Football First Fri 23-sept. ISKYSP2 1450 Premier League Snooker Mon 19-sept. ISKY1 840 Entertainment Tonight Fri 23-sept. IE4 2015 Friends HELP Campaign 30/08/2005 5 Spot by Spot

Multichannels 30’Spot DATE STATION TIME PROGRAMME Fri 23-sept. ISKY1 2115 Sport Matters Fri 23-sept. ISKYSP2 2156 Live Football League DATE STATION TIME PROGRAMME Fri 23-sept. ISKYSP2 2303 Live Friday Fight Night Tue 27-sept. ISKY1 1439 Dream Team Fri 23-sept. TG4 2315 The Badlanders Tue 27-sept. ISKY1 1610 Star Trek: Deep Space Nine Sat 24-sept. ISKYSP1 936 Soccer Am Tue 27-sept. ISKYSP2 1743 Bikesport Sat 24-sept. TG4 1257 Flipper Tue 27-sept. ISKYSP1 2123 Gillette Soccer Special Sat 24-sept. ISKY1 1439 Star Trek: The Next Generation Tue 27-sept. ISKY1 2155 4400 Sat 24-sept. ISKYSP1 1756 Gillette /Live Super League Tue 27-sept. ISKY1 2240 Hex Sat 24-sept. IE4 1758 Brat Camp Tue 27-sept. ISKYSP2 2241 Live UEFA Champions League Sat 24-sept. ISKYSP1 2022 Champions League Weekly Tue 27-sept. ISKYSP1 2242 Your e On ! Sat 24-sept. ISKYSP1 2242 Football First Wed 28-sept. ISKYSP1 1316 Revista De La Liga Sat 24-sept. TG4 2302 Aussie Rules 2005 Wed 28-sept. ISKYSP2 1551 World Motor Sport Sat 24-sept. ISKYSP2 2354 Motor Racing Wed 28-sept. ISKYSP1 1727 UEFA Champions League Sun 25-sept. ISKYSP1 1012 Jimmy Hill s Spot by Spot Schedule is Wed 28-sept. TG4 1732 Lizzie McGuire Sun 25-sept. ISKYSP1 1411 Live Motor Racing subject to change – exact time Wed 28-sept. ISKY1 1839 Malcolm In The Middle Sun 25-sept. ISKY1 1439 Star Trek: The Next Generation slots are not guaranteed Wed 28-sept. ISKYSP1 2023 Gillette Soccer Special Sun 25-sept. ISKY1 1510 Star Trek: The Next Generation Wed 28-sept. ISKYSP1 2316 Boots N All Sun 25-sept. IE4 1530 TBA Wed 28-sept. ISKYSP2 2427 Total Rugby Sun 25-sept. ISKY1 1929 Match - The Celebrity Trials Thu 29-sept. ISKYSP1 1213 Trans World Sport Sun 25-sept. ISKY1 2057 Final Chance To Save Thu 29-sept. TG4 1225 Rhino Sun 25-sept. ISKYSP1 2102 Live Motor Racing Thu 29-sept. ISKY1 1335 Taste Sun 25-sept. IE4 2150 Lost Thu 29-sept. ISKY1 1510 Buffy The Vampire Slayer Sun 25-sept. TG4 2227 Ceird an Cheoil Thu 29-sept. ISKY1 1539 Buffy The Vampire Slayer Sun 25-sept. ISKYSP1 2314 Motor Racing Thu 29-sept. ISKYSP1 1908 Guinness Rugby Club Sun 25-sept. ISKYSP2 2344 Ford Football Special Thu 29-sept. ISKYSP1 2031 Live Premier League Snooker Mon 26-sept. ISKYSP1 957 Football League Review Thu 29-sept. ISKY1 2035 Brainiac Mon 26-sept. ISKY1 1210 Buffy The Vampire Slayer Thu 29-sept. TG4 2045 Ros na Run Mon 26-sept. TG4 1255 Lad; A dog Thu 29-sept. ISKYSP1 2102 Live Premier League Snooker Mon 26-sept. ISKY1 1315 Taste Thu 29-sept. TG4 2257 Fiorsceal Mon 26-sept. ISKY1 1335 Taste Thu 29-sept. ISKY1 2257 Law And Order Mon 26-sept. ISKY1 1355 Dream Team Thu 29-sept. ISKYSP1 2538 Guinness Rugby Club Mon 26-sept. ISKYSP1 1357 Champions League Weekly Fri 30-sept. ISKYSP1 1012 UEFA Champions League Mon 26-sept. ISKY1 1825 /Malcolm In The Middle Fri 30-sept. ISKYSP2 1136 Football League Review Mon 26-sept. ISKYSP1 1857 Best Of Soccer Am Fri 30-sept. ISKY1 1355 Taste Mon 26-sept. IE4 1915 Hollyoaks Fri 30-sept. ISKY1 1525 Buffy The Vampire Slayer Mon 26-sept. ISKYSP2 1927 President s Cup Golf/Live Speedway Fri 30-sept. IE4 1657 Hollyoaks Year Mon 26-sept. ISKY1 2015 Cruise With Stelios Fri 30-sept. ISKYSP1 1814 Soccer Am s All Sport Show Mon 26-sept. TG4 2215 Hector san Afric Fri 30-sept. ISKYSP1 1927 Premier League Preview/Live Super League Mon 26-sept. IE4 2226 Jeepers Creepers Fri 30-sept. IE4 2015 Friends Mon 26-sept. ISKYSP2 2321 World Motor Sport Fri 30-sept. ISKYSP1 2156 Live Super League Tue 27-sept. ISKYSP1 1240 Ford Monday Night Football Fri 30-sept. TG4 2300 An Saol Beo