BRAND GUIDELINES FOR OFFICIAL PARTNERS BRAND GUIDELINES FOR OFFICIAL PARTNERS CONTENTS 01 / Introduction 03 / Application Introduction 2 Posters 15 Booklet 17 02 / Brand Assets Website 20 Logo 4 Kit Assets 22 Typography 6 Social Media Cards 23 Colour Palette 11 Imagery 13 04 / Glossary Glossary of terms 25 UK PARLIAMENT WEEK CONTACT:
[email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS INTRODUCTION 01 INTRODUCTION UK PARLIAMENT WEEK CONTACT:
[email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS INTRODUCTION 2 Welcome to the UK Parliament Week brand guidelines for Official Partners. We have created this document as a guide for anyone working with the UK Parliament Week visual identity and assets. These guidelines feature guidance on logo usage, how to use the assets such as phrases, words and icons. It also provides guidance on image treatments and examples of the brand identity in application. These brand guidelines are designed to promote a consistent and effective use of the brand identity. UK PARLIAMENT WEEK CONTACT:
[email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 02 BRAND ASSETS UK PARLIAMENT WEEK CONTACT:
[email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 4 When using the logo on light backgrounds, Deep Purple should be used. On dark backgrounds the white version of the logo should be used. The logo should not be recoloured and should only use the colour ways supplied. UK PARLIAMENT WEEK CONTACT:
[email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 5 Logo Do's and Don'ts 1.