Brand Guidelines for Official Partners Brand Guidelines for Official Partners Contents

BRAND GUIDELINES FOR OFFICIAL PARTNERS BRAND GUIDELINES FOR OFFICIAL PARTNERS CONTENTS

01 / Introduction 03 / Application Introduction 2 Posters 15 Booklet 17 02 / Brand Assets Website 20 Logo 4 Kit Assets 22 Typography 6 Social Media Cards 23 Colour Palette 11 Imagery 13 04 / Glossary Glossary of terms 25

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS INTRODUCTION

01 INTRODUCTION

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS INTRODUCTION 2

Welcome to the UK Parliament Week brand guidelines for Official Partners. We have created this document as a guide for anyone working with the UK Parliament Week visual identity and assets. These guidelines feature guidance on logo usage, how to use the assets such as phrases, words and icons. It also provides guidance on image treatments and examples of the brand identity in application. These brand guidelines are designed to promote a consistent and effective use of the brand identity.

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY

02 BRAND ASSETS

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When using the logo on light backgrounds, Deep Purple should be used. On dark backgrounds the white version of the logo should be used. The logo should not be recoloured and should only use the colour ways supplied.

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 5

Logo Do's and Don'ts 1. 2. Please ensure you do not do any of the following: 1. Do not use the logo on an angle 2. Do not place the logo in a holding device 3. Do not distort the logo 4. Do not use colours which make the logo hard to see 5. Do not seperate out the logo

3. 4. 6.

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 6

Headline Typeface The headline typeface is Rama Gothic in Medium Bold, Medium Heavy, Extended Bold and Extended Heavy. HEADLINE TYPEFACE: When creating words and phrases any thickness can be used. However for short words, for example Vote, a heavier thickness should be considered RAMA GOTHIC to help the word stand out. The same rule should be applied when creating a longer word, a lighter thickness Supporting typeface: such as Medium Bold or Heavy should be considered. National Please note: Care should be taken MEDIUM BOLD when using this type as it can become difficult to read. It should be spaced Book appropriately to ensure legibility. Supporting Typeface MEDIUM HEAVY The supporting typeface is National Book Italics in Book, Book Italics, Bold and Bold Italics. National should be used for body copy and small sub headings. It should not be used as headline copy. EXTENDED BOLD Bold Bold should only be used for subheadings or highlighting copy. Book should be used for body copy. Bold Italics See page 18–19 for examples. EXTENDED HEAVY

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 7

Free Headline Alternative Typeface If Rama Gothic is not available the FREE HEADLINE ALTERNATIVE TYPEFACE: closest free alternative, Anton, should be used instead. Anton only comes in regular and can be ANTON downloaded from Google fonts here. Please ensure the spacing is appropriate and is not too wide or tight as per the examples below. REGULAR UK PARLIAMENT WEEK UK PARLIAMENT WEEK UK PARLIAMENT WEEK

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 8

Phrases Phrases are a big part of the UK Parliament Week brand. They use the headline typeface in a printing press style. Examples on pages 15–23

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 9

Words Individual boxed out words can also be used, these should always be used at an angle. The angle should be no more than 3 or -3 degrees. When placing these words over an icon they should be multiplied to create an overlayed effect. Please see page 15 for examples.

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 10

Words Individual words can also be used without a box and these should not be placed at an angle.

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 11

Colour Palette The UK Parliament Week visual identity consists of 8 colours. This page details their colour values for print and web Indigo Magenta Dark Mint use. CMYK values should be used for RGB values for web usage: RGB values for web usage: RGB values for web usage: printed material and RGB colour values R: 70 G: 65 B: 230 R: 255 G: 90 B: 166 R: 80 G: 210 B: 160 should be used for web/screen usage. CMYK values for print usage CMYK values for print usage CMYK values for print usage Pantone colours are available upon C: 100 M: 70 Y: 0 K: 0 C: 0 M: 62 Y: 0 K: 0 C: 75 M: 0 Y: 60 K: 0 request. Deep Purple is used for all body copy and details and Westminster White is primarily used for a background colour.

Teal Purple Ochre RGB values for web usage: RGB values for web usage: RGB values for web usage: R: 70 G: 207 B: 219 R: 81 G: 86 B: 180 R: 252 G: 190 B: 0 CMYK values for print usage CMYK values for print usage CMYK values for print usage C: 55 M: 0 Y: 12 K: 0 C: 75 M: 65 Y: 0 K: 0 C: 0 M: 28 Y: 100 K: 0

Deep Purple Westminster White RGB values for web usage: RGB values for web usage: R: 62 G: 29 B: 120 R: 237 G: 235 B: 234 CMYK values for print usage CMYK values for print usage C: 88 M: 94 Y: 10 K: 17 C: 3 M: 3 Y: 3 K: 5

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Colour Palette Pairs When using the colour palette, a single colour can either be used or they can be used in these pairs. From page 15 you will see examples of the pairs in use and how to use them appropriately. No more than two colours should be used and the pairs should not be mixed up. Indigo Magenta Dark Mint Magenta Teal Purple

Pair One Pair Two Pair Three

Ochre Deep Purple Dark Mint Deep Purple

Pair Four Pair Five

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS LOGO / TYPOGRAPHY / COLOUR PALETTE / IMAGERY 13

Imagery Photography for UK Parliament Week should be people-focused. People performing actions or interacting with UK Parliament Week. Where possible try to aim for natural shots rather than set-up photos. When cropping images take time to ensure that the image has a clear focal point, see these examples to the right for guidance. Make sure you have the correct photo permissions before using images.

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS POSTERS / BOOKLET / WEBSITE / KIT ASSETS / SOCIAL MEDIA CARDS

03 APPLICATION

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Posters These are examples of the posters using single words and icons. The word should be applied at a slight angle, no more than 3 or -3 degrees. The words should be multiplied over the icons to create the overlayed effect. Where possible posters should use full bleed colour backgrounds, if this is not appropriate Westminster White should be used as a background colour instead.

Tune in Tune in Speak up Speak up Take part Take part ukparliamentweek.org ukparliamentweek.org

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Posters These are examples of the posters using a phrase and an icon. The phrase should always use a 'boxed out' word at a slight angle, such as 'You' to create emphasis and engagement. Words and phrases should always be multiplied over icons and against background colours to create the overlayed effect. Only colour pairs should be used. Key information, such as dates and logos, should always be in Deep purple.

Tune in Tune in Speak up Speak up Take part Take part ukparliamentweek.org ukparliamentweek.org

UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS POSTERS / BOOKLET / WEBSITE / KIT ASSETS / SOCIAL MEDIA CARDS 17

UKPW Booklet The booklet is a good example of how NOV ukparliamentweek.org all the elements of the UKPW visual identity work together.

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UKPW Booklet Where appropriate key information # can be highlighted and 'boxed out'. The box should be coloured and knocked What is the What is the difference between back with an opacity to not be too UK Parliament? Parliament and Government? dominating. It should also use a texture The UK Government is responsible for the day-to-day The UK Parliament makes laws, and checks running of the country, while the UK Parliament’s to be in keeping with the visual identity. and challenges the work of the UK Government. role is to shape and scrutinise the law and government policy. It is made up of two Houses, the House of Commons and the House of Lords. The UK Parliament includes Members of the House of Commons and the House of Lords. The MPs are elected to the House of Commons by local areas, UK Government is made up of members from the called constituencies, and members of the House of largest party or parties in Parliament after a Lords are appointed for their knowledge and experience. general election. The UK Parliament makes laws, debates local, national The leader of the winning party becomes the and international issues and questions the Prime Minister Prime Minister. They choose a team of MPs and and other Ministers about the work of the government. members of the House of Lords, called ministers, Some members work together in select committees to form their government. Each minister leads a to look at issues in detail, listening to views from the department with a different responsibility, such public and experts to make recommendations to as the UK’s relationship with other countries, trade the government. or the environment. All this work is broadcast live on television and online Most ideas for new laws and policies come from the so that you can see what the UK Parliament is doing. government. It is the role of Parliament to look at these ideas in detail and vote on any final decision.

The House of Commons The House of Lords

650 Members of Parliament (MPs) are elected by the Around 800 members work in the House of Lords. They public to work in the House of Commons. Each one have a range of different social, political and professional represents an area of the UK, called a constituency. experience. MPs spend some of their time working at the House of Most members are appointed as life peers. They Commons and some time working in their constituency. are chosen for their professional experiences. Many This helps them to represent the views of their members have a political background, and others have constituents in Parliament. worked as doctors, soldiers, scientists, writers, judges, Anyone aged 18 and over can stand in an election lawyers and police officers. to become an MP. Members of the House of Commons Some members of the House of Lords are members bring a wide range of professional and political of political parties, but some are not part of a political experience to their work. party. This group sit in the middle of the Chamber and You can register to vote for your local MP from the age of 16 are known as ‘crossbenchers’. and can take part in a general election from the age of 18.

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UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS POSTERS / BOOKLET / WEBSITE / KIT ASSETS / SOCIAL MEDIA CARDS 19

UKPW Booklet When creating a layout, headline . # copy should be centered, however the subheadings and body copy should be left aligned. Draw lines to show where these representatives are based. Don't forget Knowing who represents you your MP will be based in your constituency Headline text should always use as well as the UK Parliament. Rama Gothic and the body copy and who to contact if you have an issue or idea to share is key should always be National. to getting your views heard. Where possible headline copy should be overlayed over an icon, Elected Mayor... In some areas as shown in the example here. of the UK, you might also have an elected mayor who represents your city or region. The UK is a representative democracy which means that citizens choose individuals Devolved Parliaments to make decisions on their behalf. You MLAs at the Northern Ireland In , some powers of the UK Parliament were Assembly... If you live in Northern MPs... You have an elected MP are represented in the UK Parliament by given to parliaments and assemblies based in Ireland you have an MLA (Member (Member of Parliament) who your MP – but they are not the only people Scotland, Wales and Northern Ireland in a process of the Legislative Assembly) who represents your constituency in called devolution. representing your interests. represents your constituency. debates and when making laws. This change put the power to make decisions closer to the people affected. Activity: Who represents me? Three devolved legislatures can make and change MSs at the Welsh Parliament... MSPs at the Scottish Parliament... This activity is to get your group thinking about what laws on specific issues that affect each UK nation. If you live in Wales you have If you live in Scotland you have representation means and who represents them. They are: one representative for your one MSP (Member of the Scottish · The Scottish Parliament local constituency and four Parliament) who represents your 1. Discuss with your group what representation means. MSs (Members of the Senedd) local constituency and 7 MSPs Use examples from their experience, such as school · The Welsh Parliament/Senedd Cymru · The Northern Ireland Assembly for your region working at representing your region. council representatives or group leaders. the Welsh Parliament/ 2. Ask your group to suggest people or groups who The UK Parliament continues to make laws which Senedd Cymru. represent them. Use the map opposite as a prompt. impact the whole of the UK and England. Encourage them to think as broadly as possible, Members of the House of Lords... Other resources about devolution use their specialist knowledge to considering representatives within schools, faith are available at ukparliamentweek.org Council Mayor... Some councils communities or age groups. have a mayor. They are responsible look at laws and issues in detail. You can contact a member of the 3. Now label the map, adding extra representatives for the day-to-day running of your local services. House of Lords about an issue that relevant to your group. They may be surprised how many affects you. people they could contact about issues affecting them. Take it further Encourage your group to work with local Local Councillors... You also have representatives on issues which matter to them. Local Councillors who represent Invite a local representative to talk to your group you and your community when about their work. decisions are being made about your local area.

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UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020 BRAND GUIDELINES FOR OFFICIAL PARTNERS POSTERS / BOOKLET / WEBSITE / KIT ASSETS / SOCIAL MEDIA CARDS 20

Website ENGLISH CYMRAEG ENGLISH CYMRAEG UK PARLIAMENT WEEK ABOUT STORIES RESOURCES SIGN UP UK PARLIAMENT WEEK ABOUT STORIES RESOURCES SIGN UP Using the visual identity elements – November – November correctly helps with communication and engagement. When dealing with a lot of content the application should feel Start up your conversation with the UK Parliament ordered and digestible for the audience. this November. Get informed, get empowered and RESOURCES you can make a difference. Find out more about the UK Parliament by SIGN UP FOR YOUR FREE KIT reading, watching and downloadling some extra resources below.

When you sign up for UK Parliament Week, you’ll get a fab kit packed with goodies for your UKPW activity including a booklet, bunting, a ballot box and more. If you want to delve a bit deeper and find out more about the UK Parliament and what it does, here are some handy extra resources to support your UKPW activity.

REGISTER TO VOTE GRAPHICS PRIMARY ASSEMBLY SECONDARY ASSEMBLY Download these register to vote graphics Download this PowerPoint document Download this PowerPoint document and share online! for primary schools. for secondary schools. 11844 ACTIVITIES DOWNLOAD DOWNLOAD DOWNLOAD LINED UP FOR UKPW SO FAR! Last year almost one million people took part in , events, read some of their stories to help you get started. CONTACT A MEMBER COLOURING BOOK FILMS: YOUR STORY, Sign up for our mailing list for updates OF THE HOUSE OF LORDS Download this colouring book OUR HISTORY , on UK Parliament Week and how to get Here’s how you can get in touch with Peers. and get creative! Watch how Parliament has affected people’s lives DOWNLOAD your voice heard in Parliament on the READ MORE WATCH NOW , issues you care about. , , SIGN UP NOW , ,

Sign up to our mailing list for updates FAQ’S FILMS: EMPOWER! FILMS: TEACH UK PARLIAMENT VISIT THE UK PARLIAMENT on UK Parliament Week and how to get Contact Us A learning resource for the Bite-size films on what the UK Parliament is open GET INFORMED, GET your voice heard in Parliament on the Privacy & cookies learning-disabled community. UK Parliament is and what it does. Monday to Saturday for visitors issues you care about. Terms & conditions EMPOWERED AND YOU WATCH NOW WATCH NOW READ MORE CAN MAKE A DIFFERENCE. SIGN UP TO OUR MAILING LIST UK PARLIAMENT WEEK CONTACT: [email protected] JUNE 2020

ASK US TO COME TO YOU ORDER EDUCATIONAL POSTER TO LET EVERYONE Find and register for Parliament’s free RESOURCES KNOW YOU’RE TAKING PART events and training sessions in your area. Download or order free teaching resources. Download the poster now!