DOCSLIB.ORG

The House That Miss Ruby Built: Conceptions of Identity, Value and Social Relationships in Limited Equity Cooperatives

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The House That Miss Ruby Built: Conceptions of Identity, Value and Social Relationships in Limited Equity Cooperatives University of Pennsylvania ScholarlyCommons Publicly Accessible Penn Dissertations 2014 The House that Miss Ruby Built: Conceptions of Identity, Value and Social Relationships in Limited Equity Cooperatives Jill Siegel University of Pennsylvania, [email protected] Follow this and additional works at: https://repository.upenn.edu/edissertations Part of the American Studies Commons, Social and Cultural Anthropology Commons, and the Urban Studies and Planning Commons Recommended Citation Siegel, Jill, "The House that Miss Ruby Built: Conceptions of Identity, Value and Social Relationships in Limited Equity Cooperatives" (2014). Publicly Accessible Penn Dissertations. 1443. https://repository.upenn.edu/edissertations/1443 This paper is posted at ScholarlyCommons. https://repository.upenn.edu/edissertations/1443 For more information, please contact [email protected]. The House that Miss Ruby Built: Conceptions of Identity, Value and Social Relationships in Limited Equity Cooperatives Abstract My dissertation examines a specific form of low-income homeownership in New orkY City known as limited equity cooperatives (LECs). I examine conceptions of property relations among low-income urban people of color as they transition to homeownership in these housing cooperatives, as well as the role of the Urban Homesteading Assistance Board (UHAB), an organization in New York City that assists renters in their transformation into cooperative homeowners. Using an LEC located in the Harlem/Washington Heights area as a case study, I explore how residents negotiate their new roles as collective owners, not renters, and argue that these new economic practices transform their subjectivities and social relationships, highlighting the inextricable (and mutually constitutive) links binding race, ethnicity, gender and class. My research uses an immersion-based ethnographic approach conducted over two-and-a-half years that includes participant observation, semi-structured interviews and life histories with various actors in the affordable housing landscape, along with document analysis, as well as content and discourse analysis. I illuminate the larger issues of urban poverty, gentrification, housing/homeownership as a cultural expectation, and the links between urbanization and capitalist logics of accumulation and social organization. My research uses heterotopia as part of its overarching theoretical framework. Foucault introduced the term heterotopia to refer to spaces outside of everyday life that construct their own rules and maintain insider/outsider delineations. Because of the collective nature of LECs, they have the ability to engage in contradictory modes of value by both subverting and upholding neoliberal ideology. These co-ops offer the potential for urban activism as "pockets of resistance" against social injustice and housing inequality. By blurring the private/public boundary, LECs shed light on the intersection between public policy and individual experience, and offer a model for how these contradictory forces can be balanced. Additionally, I analyze why the American Dream of homeownership remains entrenched in the collective psyche despite overwhelming proof of its economic, political and social costs, focusing on how certain non- commodified housing forms have the potential to make this dream less risky. Degree Type Dissertation Degree Name Doctor of Philosophy (PhD) Graduate Group Anthropology First Advisor John L. Jackson, Jr. Keywords Affordable housing, Limited equity cooperatives, New York City, Race, Social sciences, Urban space Subject Categories American Studies | Social and Cultural Anthropology | Urban Studies and Planning This dissertation is available at ScholarlyCommons: https://repository.upenn.edu/edissertations/1443 THE HOUSE THAT MISS RUBY BUILT: CONCEPTIONS OF IDENTITY, VALUE AND SOCIAL RELATIONSHIPS IN LIMITED EQUITY COOPERATIVES Jill Siegel A DISSERTATION in Anthropology Presented to the Faculties of the University of Pennsylvania in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy 2014 Supervisor of Dissertation _____________________ John L. Jackson, Jr. Richard Perry University Professor of Communication, Anthropology, and Africana Studies Graduate Group Chairperson ______________________ Clark L. Erickson, Professor of Anthropology Dissertation Committee: Kathleen D. Hall, Associate Professor of Education, Associated Faculty Anthropology Elaine Simon, Adjunct Associate Professor in Anthropology Deborah A. Thomas, Professor of Anthropology and Africana Studies THE HOUSE THAT MISS RUBY BUILT: CONCEPTIONS OF IDENTITY, VALUE AND SOCIAL RELATIONSHIPS IN LIMITED EQUITY COOPERATIVES COPYRIGHT 2014 Jill Siegel This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike 3.0 License To view a copy of this license, visit http://creativecommons.org/licenses/by-ny-sa/2.0/ ACKNOWLEDGMENT I owe my thanks to so many people who helped contribute to my understanding of the affordable housing landscape and encouraged my research. The Urban Studies program at the University of Pennsylvania supported me both through the Urban Studies Dissertation Graduate Fellowship and intellectual camaraderie. Thank you to Judd Levy for introducing me to the affordable housing industry and to the organizations and people who work within it. My research would not have been possible without the generosity of the residents of Home Together for opening their homes and lives to me, to UHAB employees for educating me, and to all the other affordable housing officials who were willing to talk to me. I extend special thanks to my key informant, whom I call Miss Ruby, without whose friendship and patience this project would never have existed. So many people at the University of Pennsylvania gave me their generous support. My advisor John L. Jackson, Jr. graciously gave me constructive feedback and insights, and helped guide my intellectual development. My other committee members, Kathleen Hall, Elaine Simon and Deborah Thomas, also provided invaluable insight. At the Graduate Center at CUNY, Setha Low and the Public Space Working Group, and Susan Saegert and the Housing Environment Research Group, gave vital advice and helped me develop concepts I elaborate upon throughout my dissertation. I also want to thank my family and friends, without whose support I would never have been able to finish. I cannot thank my parents Joel and Shelley Siegel enough for continuing to believe in me throughout this long process, as well as my sister Jane Greene. Without my colleagues and friends, especially Megan Tracy, Amelia Weinreb iii and Niklas Hultin, I never would have persevered through all these years. Emily Weinstein, Andrew Trauben and Shail Maingi also played crucial roles. iv ABSTRACT THE HOUSE THAT MISS RUBY BUILT: CONCEPTIONS OF IDENTITY, VALUE AND SOCIAL RELATIONSHIPS IN LIMITED EQUITY COOPERATIVES Jill Siegel John L. Jackson, Jr. My dissertation examines a specific form of low-income homeownership in New York City known as limited equity cooperatives (LECs). I examine conceptions of property relations among low-income urban people of color as they transition to homeownership in these housing cooperatives, as well as the role of the Urban Homesteading Assistance Board (UHAB), an organization in New York City that assists renters in their transformation into cooperative homeowners. Using an LEC located in the Harlem/Washington Heights area as a case study, I explore how residents negotiate their new roles as collective owners, not renters, and argue that these new economic practices transform their subjectivities and social relationships, highlighting the inextricable (and mutually constitutive) links binding race, ethnicity, gender and class. My research uses an immersion-based ethnographic approach conducted over two-and-a- half years that includes participant observation, semi-structured interviews and life histories with various actors in the affordable housing landscape, along with document analysis, as well as content and discourse analysis. I illuminate the larger issues of urban poverty, gentrification, housing/homeownership as a cultural expectation, and the links between urbanization and capitalist logics of accumulation and social organization. v My research uses heterotopia as part of its overarching theoretical framework. Foucault introduced the term heterotopia to refer to spaces outside of everyday life that construct their own rules and maintain insider/outsider delineations. Because of the collective nature of LECs, they have the ability to engage in contradictory modes of value by both subverting and upholding neoliberal ideology. These co-ops offer the potential for urban activism as “pockets of resistance” against social injustice and housing inequality. By blurring the private/public boundary, LECs shed light on the intersection between public policy and individual experience, and offer a model for how these contradictory forces can be balanced. Additionally, I analyze why the American Dream of homeownership remains entrenched in the collective psyche despite overwhelming proof of its economic, political and social costs, focusing on how certain non- commodified housing forms have the potential to make this dream less risky. vi TABLE OF CONTENTS ABSTRACT ............................................................................................................................... V GLOSSARY OF ABBREVIATIONS ..................................................................................
Load more

Recommended publications
  • Race, Riots, and Public Space in Harlem, 1900-1935
    City University of New York (CUNY) CUNY Academic Works School of Arts & Sciences Theses Hunter College Spring 5-9-2017 The Breath Seekers: Race, Riots, and Public Space in Harlem, 1900-1935 Allyson Compton CUNY Hunter College How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/hc_sas_etds/166 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact: [email protected] The Breath Seekers: Race, Riots, and Public Space in Harlem, 1900-1935 by Allyson Compton Submitted in partial fulfillment of the requirements for the degree of Master of Arts in History, Hunter College The City University of New York 2017 Thesis Sponsor: April 10, 2017 Kellie Carter Jackson Date Signature April 10, 2017 Jonathan Rosenberg Date Signature of Second Reader Table of Contents Introduction ..................................................................................................................... 1 Chapter 1: Public Space and the Genesis of Black Harlem ................................................. 7 Defining Public Space ................................................................................................... 7 Defining Race Riot ....................................................................................................... 9 Why Harlem? ............................................................................................................. 10 Chapter 2: Setting
    [Show full text]
  • TJ Tarik Jasarevic TAG Dr Tedros Adhanom Ghebreyesus HE Hugh
    COVID-19 virtual press conference - 17 April, 2020 Speaker key: TJ Tarik Jasarevic TAG Dr Tedros Adhanom Ghebreyesus HE Hugh Evans LG Lady Gaga BI Bianca MR Dr Michael Ryan BN Bin ED Eduardo MK Dr Maria Van Kerkhove AN Anuj ST Steven NI Nina GA Gabriela SS Steve Solomon SI Simon JO John 00:00:39 TJ Hello, everyone, from Geneva. Welcome to our regular COVID-19 press briefing. We have today with us, as always, Dr Tedros, Dr Mike Ryan, Dr Maria Van Kerkhove and also Mr Steve Solomon, who you heard talking last time, who is our Principal Legal Officer, who may also answer questions if need be. Before I give the floor to Dr Tedros just a few little things; we have sent you a number of documents today that came out of WHO. We also sent you a media advisory for the press conference that will take place next week, 21st April, from our Western Pacific regional office, which you may be interested in participating in. I'll give the floor now to Dr Tedros for his opening remarks and then we'll go to questions. Dr Tedros. TAG Thank you, Tarik. Good morning, good afternoon and good evening. Tomorrow WHO is joining forces with many of the world's leading musicians, comedians and humanitarians for the One World Together At Home virtual global special. This is the result of a close collaboration with my good friend, Hugh Evans, from Global Citizens and the inspirational Lady Gaga to bring entertainment, joy and hope into the homes of people all around the world whose lives have been turned upside down by the COVID-19 pandemic.
    [Show full text]
  • LEGEND Location of Facilities on NOAA/NYSDOT Mapping
    (! Case 10-T-0139 Hearing Exhibit 2 Page 45 of 50 St. Paul's Episcopal Church and Rectory Downtown Ossining Historic District Highland Cottage (Squire House) Rockland Lake (!304 Old Croton Aqueduct Stevens, H.R., House inholding All Saints Episcopal Church Complex (Church) Jug Tavern All Saints Episcopal Church (Rectory/Old Parish Hall) (!305 Hook Mountain Rockland Lake Scarborough Historic District (!306 LEGEND Nyack Beach Underwater Route Rockefeller Park Preserve Rockefeller Park Preserve Rockefeller Park Preserve CP Railroad ROW Rockefeller Park Preserve Rockefeller Park Preserve CSX Railroad ROW Rockefeller Park Preserve (!307 Rockefeller Park Preserve Rockefeller Park Preserve NYS Canal System, Underground (! Rockefeller Park Preserve Milepost Rockefeller Park Preserve Rockefeller Park Preserve Rockefeller Park Preserve )" Sherman Creek Substation Rockefeller Park Preserve Rockefeller Park Preserve Methodist Episcopal Church at Nyack *# Yonkers Converter Station Rockefeller Park Preserve Upper Nyack Firehouse ^ Mine Rockefeller Park Preserve Van Houten's Landing Historic District (!308 Park Rockefeller Park Preserve Union Church of Pocantico Hills State Park Hopper, Edward, Birthplace and Boyhood Home Philipse Manor Railroad Station Untouched Wilderness Dutch Reformed Church Rockefeller, John D., Estate Historic Site Tappan Zee Playhouse Philipsburg Manor St. Paul's United Methodist Church US Post Office--Nyack Scenic Area Ross-Hand Mansion McCullers, Carson, House Tarrytown Lighthouse (!309 Harden, Edward, Mansion Patriot's Park Foster Memorial A.M.E. Zion Church Irving, Washington, High School Music Hall North Grove Street Historic District DATA SOURCES: NYS DOT, ESRI, NOAA, TDI, TRC, NEW YORK STATE DEPARTMENT OF Christ Episcopal Church Blauvelt Wayside Chapel (Former) First Baptist Church and Rectory ENVIRONMENTAL CONSERVATION (NYDEC), NEW YORK STATE OFFICE OF PARKS RECREATION AND HISTORICAL PRESERVATION (OPRHP) Old Croton Aqueduct Old Croton Aqueduct NOTES: (!310 1.
    [Show full text]
  • Selected Observations from the Harlem Jazz Scene By
    SELECTED OBSERVATIONS FROM THE HARLEM JAZZ SCENE BY JONAH JONATHAN A dissertation submitted to the Graduate School-Newark Rutgers, the State University of New Jersey in partial fulfillment of the requirements for the degree of Master of Arts Graduate Program in Jazz History and Research Written under the direction of Dr. Lewis Porter and approved by ______________________ ______________________ Newark, NJ May 2015 2 Table of Contents Acknowledgements Page 3 Abstract Page 4 Preface Page 5 Chapter 1. A Brief History and Overview of Jazz in Harlem Page 6 Chapter 2. The Harlem Race Riots of 1935 and 1943 and their relationship to Jazz Page 11 Chapter 3. The Harlem Scene with Radam Schwartz Page 30 Chapter 4. Alex Layne's Life as a Harlem Jazz Musician Page 34 Chapter 5. Some Music from Harlem, 1941 Page 50 Chapter 6. The Decline of Jazz in Harlem Page 54 Appendix A historic list of Harlem night clubs Page 56 Works Cited Page 89 Bibliography Page 91 Discography Page 98 3 Acknowledgements This thesis is dedicated to all of my teachers and mentors throughout my life who helped me learn and grow in the world of jazz and jazz history. I'd like to thank these special people from before my enrollment at Rutgers: Andy Jaffe, Dave Demsey, Mulgrew Miller, Ron Carter, and Phil Schaap. I am grateful to Alex Layne and Radam Schwartz for their friendship and their willingness to share their interviews in this thesis. I would like to thank my family and loved ones including Victoria Holmberg, my son Lucas Jonathan, my parents Darius Jonathan and Carrie Bail, and my sisters Geneva Jonathan and Orelia Jonathan.
    [Show full text]
  • NOONAN PLAZA APARTMENTS, 105-149 West 168Th Street (Aka 1231-1245 Nelson Avenue/ 1232-1244 Ogden Avenue), the Bronx
    Landmarks Preservation Commission June 22, 2010, Designation List 430 LP-2400 NOONAN PLAZA APARTMENTS, 105-149 West 168th Street (aka 1231-1245 Nelson Avenue/ 1232-1244 Ogden Avenue), the Bronx. Built 1931, Horace Ginsberg and Marvin Fine, architects. Landmark Site: Borough of the Bronx Tax Map Block 2518, Lot 1. On December 15, 2009, the Landmarks Preservation Commission held a public hearing on the proposed designation as a Landmark of the Noonan Plaza Apartments and the proposed designation of the related Landmark Site (Item No. 5). The hearing had been duly advertised in accordance with the provisions of law. Four people spoke in favor of designation, including representatives of Bronx Borough President Ruben Diaz, Jr., the Historic Districts Council, and New York Landmarks Conservancy.1 Summary Noonan Plaza Apartments, in the Highbridge section of the Bronx, is one of the most impressive Art Deco style apartment complexes in the borough. Built in 1931 for Irish-born developer Bernard J. Noonan, it was designed by the firm of Horace Ginsberg, with the exterior credited to Marvin Fine. The prolific Ginsberg and Fine helped to provide the Bronx with one of its architectural signatures, the urban modernist apartment building, including Park Plaza Apartments (1929-31) on Jerome Avenue. Noonan and Ginsberg had previously collaborated on a number of speculative 1920s apartment buildings in Highbridge, prior to Noonan Plaza. Situated on a large sloping site, with frontages along Ogden and Nelson Avenues and West 168th Street, the complex is six-to-eight stories with a sophisticated site plan – it is divided into units with exterior perimeter light courts and an interior garden court, an arrangement that provided for apartment layouts with multiple exposures for maximum light and air.
    [Show full text]
  • Manhattan N.V. Map Guide 18
    18 38 Park Row. 113 37 101 Spring St. 56 Washington Square Memorial Arch. 1889·92 MANHATTAN N.V. MAP GUIDE Park Row and B kman St. N. E. corner of Spring and Mercer Sts. Washington Sq. at Fifth A ve. N. Y. Starkweather Stanford White The buildings listed represent ali periods of Nim 38 Little Singer Building. 1907 19 City Hall. 1811 561 Broadway. W side of Broadway at Prince St. First erected in wood, 1876. York architecture. In many casesthe notion of Broadway and Park Row (in City Hall Perk} 57 Washington Mews significant building or "monument" is an Ernest Flagg Mangin and McComb From Fifth Ave. to University PIobetween unfortunate format to adhere to, and a portion of Not a cast iron front. Cur.tain wall is of steel, 20 Criminal Court of the City of New York. Washington Sq. North and E. 8th St. a street or an area of severatblocks is listed. Many glass,and terra cotta. 1872 39 Cable Building. 1894 58 Housesalong Washington Sq. North, Nos. 'buildings which are of historic interest on/y have '52 Chambers St. 1-13. ea. )831. Nos. 21-26.1830 not been listed. Certain new buildings, which have 621 Broadway. Broadway at Houston Sto John Kellum (N.W. corner], Martin Thompson replaced significant works of architecture, have 59 Macdougal Alley been purposefully omitted. Also commissions for 21 Surrogates Court. 1911 McKim, Mead and White 31 Chembers St. at Centre St. Cu/-de-sac from Macdouga/ St. between interiorsonly, such as shops, banks, and 40 Bayard-Condict Building.
    [Show full text]
  • Aroundmanhattan
    Trump SoHo Hotel South Cove Statue of Liberty 3rd Avenue Peter J. Sharp Boat House Riverbank State Park Chelsea Piers One Madison Park Four Freedoms Park Eastwood Time Warner Center Butler Rogers Baskett Handel Architects and Mary Miss, Stanton Eckstut, F A Bartholdi, Richard M Hunt, 8 Spruce Street Rotation Bridge Robert A.M. Stern & Dattner Architects and 1 14 27 40 53 66 Cetra Ruddy 79 Louis Kahn 92 Sert, Jackson, & Assocs. 105 118 131 144 Skidmore, Owings & Merrill Marner Architecture Rockwell Group Susan Child Gustave Eiffel Frank Gehry Thomas C. Clark Armand LeGardeur Abel Bainnson Butz 23 East 22nd Street Roosevelt Island 510 Main St. Columbus Circle Warren & Wetmore 246 Spring Street Battery Park City Liberty Island 135th St Bronx to E 129th 555 W 218th Street Hudson River -137th to 145 Sts 100 Eleventh Avenue Zucotti Park/ Battery Park & East River Waterfront Queens West / NY Presbyterian Hospital Gould Memorial Library & IRT Powerhouse (Con Ed) Travelers Group Waterside 2009 Addition: Pei Cobb Freed Park Avenue Bridge West Harlem Piers Park Jean Nouvel with Occupy Wall St Castle Clinton SHoP Architects, Ken Smith Hunters Point South Hall of Fame McKim Mead & White 2 15 Kohn Pedersen Fox 28 41 54 67 Davis, Brody & Assocs. 80 93 and Ballinger 106 Albert Pancoast Boiler 119 132 Barbara Wilks, Archipelago 145 Beyer Blinder Belle Cooper, Robertson & Partners Battery Park Battery Maritime Building to Pelli, Arquitectonica, SHoP, McKim, Mead, & White W 58th - 59th St 388 Greenwich Street FDR Drive between East 25th & 525 E. 68th Street connects Bronx to Park Ave W127th St & the Hudson River 100 11th Avenue Rutgers Slip 30th Streets Gantry Plaza Park Bronx Community College on Eleventh Avenue IAC Headquarters Holland Tunnel World Trade Center Site Whitehall Building Hospital for Riverbend Houses Brooklyn Bridge Park Citicorp Building Queens River House Kingsbridge Veterans Grant’s Tomb Hearst Tower Frank Gehry, Adamson Ventilation Towers Daniel Libeskind, Norman Foster, Henry Hardenbergh and Special Surgery Davis, Brody & Assocs.
    [Show full text]
  • 7 Week Plan for Teaching Kids at Home If You
    7 week Plan for Teaching Kids at Home Part ONE If you know people who need this, please share this link: https://abetterwaytohomeschool.com/learning-at-home-everything- you-need-in-one-place.html Let me show you how to use this resource! All free*. No Sales Gimmicks. I get that it’s overwhelming to suddenly be at home teaching. Let me explain the heart behind this resource and HOW to use it immediately. ❏ Sample Daily Schedule: 11:00 minute mark ❏ Preschool around the 12:00 minute mark ❏ K-2 around 15:20 min. Mark ❏ 3rd-5th 26:30 min mark ❏ 6th-8th 34:ish min mark ❏ High school 42 min mark Pages 3-8 are your ready to use plan to and include all free, or free trial products. (The exception is the Activity Room which Kicks off a FREE five day activity series, which will be followed by a very inexpensive offer. PERFECT for kids 5 and under) Breathe Teaching at home takes time to find your rhythm. You’re not alone. It’s like that for all teach at home families. Most homeschoolers need a full year (or more) to find their groove. That’s EXACTLY why I made this “instant plan” to give you a starting point. Have a Family Meeting Once you know how you want your day to go, you need to tell your kids. Serve something yummy and tell them how things will go. Explain the schedule. Establish that you are their teacher (even if only for a short time) This is a good time to introduce the “Do Over” Begin The following age-appropriate lessons and ideas will give you somewhere to begin.
    [Show full text]
  • N 080253 Zrq
    CITY PLANNING COMMISSION April 22, 2009/Calendar No 25. N 080253 ZRQ IN THE MATTER OF an application submitted by the Department of City Planning pursuant to Section 201 of the New York City Charter for an amendment of the Zoning Resolution of the City of New York, modifying special permit regulations pertaining to the Sunnyside Gardens area in Community District 2, Borough of Queens, and clarifying other regulations in Article X, Chapter 3 (Special Planned Community Preservation District). This application for an amendment of the Zoning Resolution was filed by the Department of City Planning on January 9, 2008 to modify the provisions of the Special Planned Community Preservation District as they pertain to Sunnyside Gardens. The proposed regulations would establish uniform bulk regulations, eliminate the existing special permit requirements for development, enlargement, or substantial alteration of landscaping or topography, and modify curb cut restrictions. BACKGROUND Sunnyside Gardens is a predominantly residential area encompassing about 16 blocks within the Sunnyside neighborhood of Queens. Located between 43rd and 52nd streets, Queens Boulevard and Barnett Avenue, Sunnyside Gardens was developed between 1924 and 1928 by the City Housing Corporation. Architects Clarence Stein, Henry Wright, and Frederick Ackerman and landscape architect Marjorie Cautley based the development’s design upon the English Garden City model. The neighborhood is comprised of approximately 600 two-story row houses grouped in clusters of 10 to 12 around a series of courts containing common gardens, in addition to eighteen apartment buildings, two community parks and neighborhood stores. The original common gardens accounted for over 70 percent of the lot area and were a primary defining feature of the site plan, offering residents light, air and greenery.
    [Show full text]
  • Creativity in Quarantine?
    Creativity in Quarantine? How are brands reacting to the COVID -19 crisis? Third Edition In previous editions of this document we considered the actions of the initial brands to step-up beyond crisis management. These brands tested emerging ways to have a wider role for people, foregoing short-term sales to have longer-term positive impact on brand health, trust and salience. “The wheels of As the world rapidly changes, so too are the brand responses and attempts industry need to keep to connect in EQ-driven ways, as well as begin to navigate which consumer turning. Those wheels behaviors will ultimately be short-term ‘scabs’ versus longer-term ‘scars’ as are best greased by they attempt to guess what the emerging ‘normal’ will be. effective marketing.” This not only means finding ways to continue to support the immediate needs of those on the ‘front line’ of fighting COVID-19, but also finding Mark Ritson ways to help consumers of all types move beyond simply surviving the day- to-day chaos in their lives, but, ideally, finding ways for them (and their families & communities & friends) to ` thrive, even if only for a few meaningful moments. COVID-19 Brand Communication Now, eight Supportive Approaches We’ve organized this document to break out the either 1. Supporting the frontline approaches we saw brands pursue in their reaction to COVID-19. We felt that these were differentiated 2. Repurposing production enough to provide good stimulus for understanding as 3. Aiding the vulnerable well as a jumping-off point to develop your own 4.
    [Show full text]
  • DUNBAR APARTMENTS, I 49Th Street to I 50Th Street, Beh.Rcon 7Th Avenue and 8Th Avenue, Borough of Manhattan
    Landmarks Preservation Commission July 14, 1970, Number 4 LP-0708 DUNBAR APARTMENTS, I 49th Street to I 50th Street, beh.rcon 7th Avenue and 8th Avenue, Borough of Manhattan. Begun 1926, completed 1928.; architect Andrew J. Thomas. Landmark Site: Borough of ~~anhattan Tax t~ap Block 2035, Lot I. On May 26, 1970, the Landmarks Preservation Commission held a public hearing on the proposed designation as a Landmark of the Dunbar Apartments and the proposed designation of the related Landmark Site. (Item No. 28). The hearing had been duly advertised In accordance with the provisions of law. One witness spoke in favor of designation. There were no speakers in opposition to designation. The City's Landmarks Preservation program has been discussed with the owners of the Dunbar Apartments, and they have indicated that they have no objection to the proposed designation. DESCRIPTION AND ANALYSIS The Dunbar Apartments, named after the famous Black poet of the turn of the century, Paul Lawrence Dunbar (1872-1906), occupies the entire block bounded by 149th and !50th Streets and Seventh and Eighth Avenues. It was the first large cooperative built for Blacks and was Manhattan's earliest large garden apartment complex. Financed by John D. Rockefeller, Jr., and designed by the architect Andrew J. Thomas, the building was completed in 1928 and was destined, from the planning and sociological points of view, to occupy a pivotal place in the history of the Harlem community. The complex consists of six independent U-shaped bui !dings, containing 51 I apartments, and is clustered around a large interior garden court.
    [Show full text]
  • Political Report
    A M ONTHLYPolitical P OLL C O mp IL A TION Report Volume 10, Issue 6 • June 2014 Evaluating Vice Presidents Americans have never held the office of vice president in high regard, as the quotes below show. Many people cannot cor- rectly identify vice presidents when they are serving, and this is not a new phenomenon. In 2010, around six in ten Amer- icans were able to come up with Joe Biden’s name in response to a question from the Pew Research Center. As the data on the next pages show, a vice president’s favorability ratings have usually moved in tandem with the president’s ratings in recent years, but the vice president’s ratings are usually lower. The most insignificant office that ever the invention of man contrived or his imagination conceived. —John Adams Not worth a bucket of warm spit. —John Nance Gardner I do not propose to be buried until I am dead. —Daniel Webster of being asked to be Zachary Taylor’s running mate Q: Will you tell me who the Vice President of the United States is? (1952, Gallup) Q: Who is the Vice President of the United States? (1978, National Opinion Research Center) Q: Can you tell me the name of the current Vice President of the United States? (1995, Kaiser/Harvard/Washington Post). Q: Will you tell me who the Vice President of the United States is? (2001, 2002, 2007, 2010 – question wording varied slightly, Pew Research Center) 1952 1978 Alben Barkley 69% Walter Mondale 79% 1995 Al Gore 60% Dick Cheney 2001 67% 2002 61 2007 69 2010 Joe Biden 59% v AEI POLITICAL REPORT CONTRIBUTORS Karlyn Bowman, Senior Fellow; Editors: Jennifer Marsico, Senior Research Norman Ornstein, Resident Scholar; Associate; Heather Sims, Research Assistant.
    [Show full text]