Radiodays Europe 23-25 March 2014 at CCD in Dublin

Preliminary Programme

2014-01-24.

Radio Summit: Radio´s Conncected Future Helen Boaden (Radio Director, BBC, UK), Jacqueline Smit (CEO 538 Group, Netherlands), Mayram Salehi (Managing Director, NRJ Group, France) Cilla Benkö (Director General, Swedish Radio)

Four top-level radio executives from leading European broadcasters, both private and public, share their views on the present challenges and opportunities for radio. Each of them will present their ideas in a short keynote speech, which will be followed by a discussion about collaborations, competition and the connected future of radio.

Speakers: Helen Boaden (Radio Director, BBC Radio, UK), Jacqueline Smit (CEO 538 Group and President of RAB NL, the Netherlands), Mayram Salehi (Managing Director of General Management, NRJ Group, France), Cilla Benkö (Director General, Swedish Radio and member of EBU Executive Board).

Ireland’s best PD´s and programmers Dave Kelly (Group PD, UTV), Liam Thompson (Group PD, Communicorp), Gabrielle Cummins (CEO, Beat 102-103, Waterford), David Healy (PD, RTÉ 2fm)

Ireland has one of the most dynamic and exciting radio industries in Europe with exceptionally strong public and private sectors - from the RTÉ through to national, regional and local commercial radio. This session will speak to some of the key PDs and programmers from some of the biggest and best radio stations around the Ireland. They’ll share insights into their formats and reveal how they programme their stations for success in the highly competitive Irish marketplace.

Radio is in its greatest ever periode of change Helen Boaden (Radio Director, BBC, UK)

Helen Boaden, Radio Director of the largest and most influential broadcaster in Europe, the BBC. Radio sales are falling, while the sale of smartphones and tablets are booming. Time spent listening to radio are going down in all age groups – especially among the 15 to 30 year olds. These are ”iceberg” challenges coming slowly towards us where we can see the top, but do not know quite how deep the problem may be, she says.

After a year back in radio, where she also started her career, Helen Boaden is ready to share her status report for radio and her visions for the next era for radio.

The Edward Snowden case - The whistle blower, the publisher and the policital pressure Paul Johnson (Deputy Editor, The Guardian, UK)

Snowden's disclosure of the US mass surveillance of international phone- and internet communication was last year's largest scandal with far-reaching consequences for journalism, privacy and politics. Paul Johnson , deputy editor of the London newspaper The Guardian which were the first and main publisher of the Snowden material, tells the inside story about how his paper got onto the case, how they handled it, the political pressure they met and the further perspectives they see in the case.

The breakdown of breaking news Andy Carvin (Social Media Strategist, NPR, USA)

News media must take more responsibility for the after life of their news stories on social media, says Andy Carvin, social media strategist of NPR, USA. The rush to be first with breaking news produces news stories which at times are less than accurate or even directly misleading. Combined with intensive activity on social media this can open for echo chambers of prejudice and conspiration theories. In this session Andy Carvin outlines how news journalism can and should adopt new standards and working methodes in the age of social media.

Speaker: Andy Carvin is Senior Strategist for Social Media at Natoinal Public Radio (NPR) in Washington DC, USA.

Tony Blackburn – in conversation (Radio Legend, BBC Radio 2, UK)

Tony Blackburn is a radio legend. He started his broadcasting career on the pirate ships Radio Caroline and Radio London in the 1960s, and due to his popularity was the DJ chosen to launch BBC Radio 1 in 1967. He presented the Radio 1 Breakfast Show and went on to host all the other major shows at that station right up until the mid 80s. He was a regular host of the BBC TV programme Top of the Pops throughout the 70s and 80s and was one of the stars used to help launch the new 'Capital Gold’ in the late 80s where he hosted the breakfast show again. Being one of the most recognisable voices on radio, Tony went on to work at all the major UK radio networks, public and commercial. He continues to be a major presence on the airwaves and he now hosts the Programme on the UK biggest radio station, BBC Radio 2.

In 2014, Tony Blackburn celebrates his 50th anniversary of being on the radio, and what better way to celebrate than at Radiodays Europe! In this session, Tony will be in conversation with John Simons , where he’ll talk about the major changes he’s seen in radio over the last 50 years, what has kept him working in the business so long, and share some of his best radio stories. 'Tony Blackburn In Conversation' is the chance to meet a true radio legend, and simply not to be missed!

Radio in car: under attack?

In-car listening is a huge part of radio listening. Yet, the dashboard is changing. The internet is coming to cars: and with it, an infinite choice of music, news and entertainment from established broadcasters but also new entrants, with the possibility to disrupt radio - and, perhaps, kill some forms of radio programming. In the US, Pandora, not radio, is the choice for many in-car. What's next in Europe? An important strategy session focusing on radio’s heartland.

Speakers: Fred Jacobs, Jacobs Media, and the inventor of the Classic Rock format. Fred helped organise DASH, the Connected Car AudioTainment Conference, last October. More speakers TBA.

The World’s Greatest Radio Apps James Cridland, Radio futurologist, UK. (More speakers TBA).

What are the world’s greatest radio apps? What features make a brilliant radio experience on mobile and tablets: and which broadcasters are leading the world in mobile? If radio's future truly is mobile, how is the radio industry adapting to this new world? With demonstrations and discussion, this session will examine best practice in radio apps from across the world, and focus on some of the best examples from the BBC, TuneIn and more.

James Cridland is a radio futurologist, and Managing Director of media.info. He launched the world’s first 3G radio app in March 2005 for Virgin Radio, and has also worked for the BBC.

Successful programming strategies for digital platforms Martin Liss (Energy FM, Germany), Line Gevelt Andersen (NRK, Norway), Matt Deegan (Fun Kids, UK)

New platforms like digital radio and online offer new opportunities to existing radio broadcasters and new entrants. But what is successful - for audiences and businesses alike? How can we best use these new platforms for revenue generation and extending brands? We hear from three different broadcasters about the opportunities of new radio formats and strategies for getting the most out of these new platforms: how can programmers entice audiences to switch, and what works commercially?

Speakers: Matt Deegan is the Creative Director of Folder Media, a radio and new media consultancy. Folder Media runs 2011’s Sony Digital Radio Station of the Year, Fun Kids. At that awards Matt was also nominated for Radio Programmer of the Year for his work on the station.

Martin Liss is National Programme Director for ENERGY FM in Germany, responsible for five FM stations, 30+ web radio streams, as well as ENERGY’s nationwide DAB+-offering in Germany. ENERGY/NRJ is the largest radio brand in Europe, with stations in 21 countries worldwide. Line Gevelt Andersen, Head of Programme at NRK, Norway, who recently laid out a new strategy for all radio on all platforms and succesfully launched a new channel on DAB, called P1+, targeting an older demographic.

iTunes Radio – Lessons from America Larry Rosin (Edison Research, USA)

Spotify, Deezer, Pandora. And now iTunes Radio. What´s the impact on radio? In September of 2013 Apple introduced iTunes Radio in America. This introduction was interpreted in the US as being proof of the legitimacy of the streaming audio market and a serious threat to the market leaders in the American streaming space, principally Pandora. It’s also yet another competitor for the time and attention of American consumers for broadcast radio to deal with.

Six months in, what kind of impact is iTunes Radio having on the audio market? Larry Rosin, Co- founder and President of Edison Research will have fresh-from-the-field data to share with delegates. As iTunes Radio launches throughout Europe, delegates will get insider’s information on what to expect and how to prepare.

Speakers: Larry Rosin is the co-founder and President of Edison Research and has been recognized as one of the leading thinkers in the field of media research. He advises many of the world’s largest media companies, including Time Warner, Sony, and Disney/ABC. More speakers TBA.

Getting The Best Out Of Talent Andy Parfitt (Saatchi & Saatchi, UK)

Radio stations are full of talented and creative people. But how do you best manage and motivate them? How can you attract the most talented individuals to your organisation and then retain them? And how do you grow and nurture new talent within a company.

Andy Parfitt will present his guide to getting the best out of talent, give tips and advice on dealing with creative people on a daily basis, and then share in conversation with Nik Goodman some of his stories about working with amazing talent at both BBC Radio 1 and the world famous advertising agency, Saatchi and Saatchi.

Speaker: Andy Parfitt is the founder of Enlightened Leadership - a talent consultancy, as well as Executive Director, Talent for Saatchi & Saatchi, one of the world’s most famous advertising agencies. Previously Andy was the Controller of BBC Radio 1 from 1998-2011.

Back From the Dead... Resurrecting a radio station by breaking the rules Mike Fitzpatrick (Head of Content, Triple M Network, Australia)

In 4 years, Melbourne’s rock station, Triple M, rose from last position and the lowest ratings in its 33 year history, to be number 1, and the network #1 for males around Australia. “Back from the Dead” covers how the station successfully resurrected a 30 year old brand by; - challenging accepted programming theory and creating a unique position in the market - creating and engaging a Super Fan community - purely focusing on creating content for men WITHOUT excluding half the population - transitioning a narrow rock format to a broader 'real' music position - the synergy between music and sport and the integration of sport into the format.

Speaker: Mike Fitzpatrick (Head of Content, Triple M Network, Melbourne, Australia)

Social Radio - Engaging your audience Jerôme Fouqueray (FUN Radio/RTL 2, France), Rick O´Shea (RTÉ 2fm, Ireland), Paul Rodgers (BBC 6 Music, UK) and Steve Ackerman (Somethin Else, UK)

There are different ways of connecting with your audience. In this session we will hear from three programmes in three countries.

Jerôme Fouqueray will tell us the story of FUN Radio in France and how it has set out to be “Social Radio”.

Rick O´Shea is a host on RTÉ 2fm, Ireland, and started as a blogger. He has his own way of using social media to connect with listeners and integrate them into the programme.

NowPlaying on BBC’s radio channel 6 Music is a show where the music conversation with the audience on social media and online drives the on air content. The programme is a two-hour window onto an online discussion about music which happens 24 hours a day, seven days a week, and which invites diverse musical and fan communities into BBC 6 Music, giving them a say in what the network plays. The show won "Best Use of Multiplatfom" at the British 2012 SONY Awards.

Speakers: Jerôme Fouqueray (FUN Radio/RTL 2, France), Rick O´Shea (RTÉ 2fm, Ireland), Paul Rodgers , Editor BBC 6 Music and Steve Ackerman , Managing Director of Somethin' Else, the company who created and produce the show.

Programme development in the age of podcasting Chris Bannon (WNYC, New York, USA)

The “Radio Lab” has 4 million listeners on air and 4,5 subscribers on podcast. It is one of the many award-winning local and national shows produced by WNYC, which is the most listened-to public radio station in the United States. Today the station’s reach is rapidly expanding, thanks to a combination of excellent programming and a variety of innovative digital tools, including several apps, dedicated music channels, and even the launch of a digital mapping team in its newsroom. wnyc.org serves nearly 2 million users a month.

Speaker: Chris Bannon , Vice President for Content Development & Production, charts the challenges and opportunities this vibrant, 90-year-old institution faces, and outlines the strategies employed to achieve successful growth across radio, digital and live event platforms.

The Sound of Radical Thinking Ralph van Dijk (Founder and Creative Director, Eardrum, Australia)

Today’s audiences have never known a world without radio. But familiarity breeds contempt, and with so many shiny new platforms vying for listener attention and advertiser dollar, radio needs to get a little more radical to stay relevant. Ralph van Dijk is the founder of Eardrum, the world’s most awarded radio specialist agency. In this inspirational session he will demonstrate the importance of thinking outside the radio box whilst remaining firmly on brief. You’ll hear why his company employed a geneticist to assist with the imaging for a classical music station; how they used a foul-mouthed eleven year old to promote IKEA’s kitchens, and what happened when a sponsored hooker caught the eye of a drive show. It’s vital that radio stations and advertisers cut through & stand out from the crowd. This session will help you generate, execute and value effective ideas that are sure to capture the listener’s imagination.

Speaker: Ralph van Dijk , Founder and Creative Director, Eardrum, Sydney, Australia and President of the Cannes Lions Radio Jury.

30 Top Ideas in 45 Minutes

One of last year´s favourite sessions will be back with new incredable ideas. Five forward thinking radio professionals give you five useful ideas each for the future of your radio station. Speakers TBA.

So-Lo-Mo – The smartphone challenge Clive Dickens (Director of Digital and Innovation, SCA, Australia)

Smartphone penetration has created a dynamic shift in the way people consume media, and the way brands leverage audience profile data to create more meaningful and engaging connections with consumers. SoLoMo refers to: - The re-birth of a two way relationship between media, brands and consumers (Social) - The ability to identify and engage with communities of consumers based on active location information (Location Aware – where they actively consume the content) - The rise of mobile at the heart of consumer interaction and the potential for mCommerce in addition to advertising (Mobile)

Significant value is unlocked for clients when rich user profiles are combined with audience scale and hyper local messaging to deliver the ultimate in targeted consumer advertising. Radio is in a perfect position to integrate with this behaviour via its huge scale through broadcast and its persistent intimacy with the audience. The portability of radio and mobile is incredibly complimentary, delivering an explosion of audio consumption via connected devices.

Speaker : Clive Dickens , Founder of , UK and now Director of Digital and Innovation at one of the world’s biggest radio broadcasters and content producers – Southern Cross Austereo, Sydney, Australia.

Gadget Lab

A radio receiver is no longer a big wooden box with a speaker. Radio, and a radio-like experience, has managed to get into new technologies: from your Smart TV to mobile phones. Radio is in more places than ever before. See where the future is taking radio: from live demonstrations of everything from Pandora and Google Play Music, to discovering the world's first app for the Google Glass - and what devices like the Chromecast and the Apple TV mean to radio.

Speakers: Kristian Kropp is Managing Director of bigFM and RPR1 in the South-West of Germany. More speakers TBA.

The Moth – storytelling on radio and live events Catherine Burns and Sarah Austen Jenness (The Moth, USA)

Like the Moth the storyteller at a Moth event has ten minutes alone in the limelight in front of a live audience. Without any slides or manuscripts – you are just by yourself telling a story about an event somehow transforming your life, shaping you into the person you are today. Confession, comedy and connection are the three catchwords.

The idea of the Moth was born in Georgia and spread to New York and 15 cities where there are very popular live Moth events. The Moth is also a podcast and a price awarded radio programme, The Moth Radio Hour , being sent weekly on 230 public radio stations in the USA.

A good Moth story seems to be spontaneous, but is in reality carefully shaped, plotted and rehearsed in dialogue with the Moth producers. Cathrine Burns will reveal the principles for great storytelling which are the foundation for the success of the Moth. Speaker: Cathrine Burns , Artistic Director, and Sarah Austen Jenness, Producer, The Moth, New York, USA.

14 Things I have learned about Creativity Sam Cavanagh (National Executive Producer, Southern Cross Austereo, Australia)

The best thing about live radio is the opportunity to create lots of new ideas every single day. Having produced a live show to air every day for the last 11 years, Sam calculated he´s produced over 6,200 hours of live content. Over this time he says he´s become “a student of creativity”, always trying to be as effective and efficient as possible when creating content.

In this session Sam, who was a much appreciated speaker at last year´s Radiodays Europe, will share the 14 things he´s learned about creativity in the programming process.

Speaker: Sam Cavanagh (National Executive Producer, Southern Cross Austereo, Melbourne, Australia).

How to unlock more advertising money – with the ROI power of radio Mark Barber (RAB, UK), Christoph Wild (ARD Werbung, Germany) and Uwe Domke (RMS, Germany)

Efficiency and effectiveness: It is still one of the major discussions within the media industry. With increasing demand, advertising agencies and clients want to prove if their advertising expenses are the right invests. Therefore they ask for the Return on Investment (ROI) different media can deliver. Radio is out-performing most of other media like press or outdoor. This is a great chance to grow as an advertising medium.

Recent studies from Germany and UK demonstrates Radio´s amazing return on investment for advertisers: UK RAB´s meta-regression analysis “Radio – the ROI Multiplier” looks into how it compares to other media and what the campaigns with the best ROI levels characterizes. In Germany the two national sales houses AS&S Radio and RMS pooled their research expertises to demonstrate that radio advertising works. With their joint brand and research initiative “Audioeffekt”, founded in 2013, they analyze radio campaigns across different sectors. Come and share these new results and arguments to upgrade and spice up radio`s advertising market share in your own country.

Speakers: Mark Barber (Planning Director, RAB, UK), Christoph Wild (Head of Market- and Advertising Research ARD-Werbung Sales & Services in Frankfurt/Germany) and Uwe Domke (Head of Market- and Media Research RMS Radio Marketing Service/RMS in Hamburg/Germany).

Talkin´ `bout my Generation Graham Albans (BBC Radio 2, UK), Guido Ardone (Radio2 RAI, Italy), Tuija Pehkonen (NRJ, Finland), Adam Fogarty (RTÉ Pulse, Ireland)

Does radio still appeal to young people as a career? Has the digital landscape affected radio’s chance to attract the brightest and best? A panel of young professionals share their insight on working in radio and what their peers think.

New ways to measure and understand your listeners Patrick Collins (BBC, UK), Dennis Christensen (DR, Denmark), Olaf Lassalle (AGMA, Germany)

This session looks at three new and important developments in radio research; new methodology and new results.

1. Will on demand radio be the future of radio? A call to attention for measuring on-demand listening to radio, which maybe isn’t that small after all. Danish Radio has made a study and will tell us whether on demand listening is a niche phenomenon or perhaps the future of radio. It also reveals interesting facts about the on-demand users of different types of radio content. Speaker: Dennis Christensen , Deputy Research Manager at DR, Denmark.

2. The new Radio currency in Germany – ma IP audio The Germans are working on establishing a new currency for radio, where web based and FM based radio data are combined in one single source study. They are starting in 2014 with regular operations in technical measuring all relevant kinds of net and mobile listening to set a new standard for Radio planning. Speaker: Olaf Lassalle, CEO of AGMA, a worldwide unique joint industry committee which develops and establishes unanimous standards in media research amongst all relevant market players in media, agencies and clients.

3. Social media study (BBC) How to we measure social media and why is it important? Thoughts and preliminary results -for reaching the new goals for BBC - listen watch, share. Speaker: Patrick Collins, Researcher, BBC Radio, UK.

Teens – (Useful) Research and Understanding Kim McNally (BBC, UK), Peter Niegel (DR, Denmark), Paula Cordeiro (ISCSP, Portugal)

We have data. Lots of data, but you do not need more data – you need information. In this session, you'll find powerful information presented in an engaging way. Information that can change your perceptions about youth. Information you can use in your everyday decisions.

Kim McNally , Research Manager for BBC 2 and 6 Music, UK, will present a study of teenagers´changing tastes in popular music. Generational differences in attitudes to music may not be disappearing altogether but phenomena such as the ‘ effect’ suggest they are becoming more fluid. Does this blurring of lines mean there is no such thing as music that only appeals to and defines a young audience? This new research provides a view on popular music tastes, how they are now evolving and what shapes and influences them particularly in this age of technological developments.

Consultant and radio researcher Paula Cordeiro will talk to you about the way youth is in need of having a one-stop shop, since they are part of the app world, by using specific apps to run their media digest, communicate and interact with brands on smartphones.

Audience Researcher Peter Niegel from DR, Denmark, will present new research on teenagers use of audio -“Teen Cyborgs”. A study of the first truly digital Generation”. Listeners under 30 are now spending more time listening to online music services than listening to their own music or the radio. The study shows that a paradigm shift is underway that makes it even harder for radio to gain access to the lives of young people. In the future Spotify will compete with radio on background listening. You Tube will compete with radio on the discovery of new music and Facebook will compete with radio on company and news updates.

The battle for attention of the young Schiwa Schlei (WDR 1 Live, Germany), Joël Ronez (Radio France)

Radio stations are facing an ever-increasing competition for the attention of the young – not only with other radio stations and TV, but also with Spotify, YouTube, iTunes, Facebook, Twitter etc. How do the leading youth channels in Europe take up this challenge? In this session you can benchmark the efforts of your own youth channel and pick up ideas for further development of the dialogue between broadcast radio and social media.

Speakers: Joël Ronez is Director of New Media in Radio France as well as of the youth channel Le Mouv. Schiwa Schlei is Head of Digital Eins Live in Cologne, one of the most successful youth channels in Germany. More speakers TBA.

Stand-up for your radio Nilton (RTP, Portugal), Denis Avdi ć (Radio 1, Slovenia)

This sessions is about 2 radio guys who will show you how to make humour the biggest weapon of mass likability and fame. They will reveal how humour unites a country, changes lives, gets attention of politicians and brings the relationship with the audience to new depths.

They will share their radio stories, projects and experience. During the session Nilton (Portugal) will try and find the epiphany moment to figure out why he has so many Facebook and Twitter followers, so you can steal the advice. Denis (Slovenia) will tell you how a war refugee from ex-Yugoslavia and an ex-policeman made it to the pedestal of the 4-times awarded radio personality of the year in a new country. Join them in this spontaneous session where no one knows what to expect except for it to be fun and positive.

On stage: Nilton, a Portuguese comedian and host of the most listened to morning show in the country on RTP, and a Tedx speaker. He also has a talk show on TV. Bosnian born Denis Avdi ć is the most popular Slovenian in Bosnia and most popular Bosnian in Slovenia. He is the host of the most popular morning show in Slovenia on Radio 1 and a stand-up comedian.

12 secrets to Creating Compelling Content – across ALL platforms - for morning shows and personality radio Liz Green (BBC Radio Leeds, UK), Denis Florent (Radioformat, France), Valerie Geller (Consultant, USA), Brian McColl (Ireland/Canada)

Have hasn´t heard the expression: “Content is King – no matter the platform?” If you work in radio, you already know that creating quality content, consistently over time, can be a challenge. Help is here. Join award winning BBC on-air personality Liz Green,(BBC Radio Leeds) Radio Format Strategist Denis Florent, BMAC Media trainer Brian McColl and Geller Media International Broadcast Consultant/Author Valerie Geller as they take questions from attendees, in a “Ask the Expert” session and an idea exchange. Each panelist will share three of their top techniques that you will be able to take home and put to use on Monday morning - to better create compelling content You'll take home proven ideas and methods to use on Monday from people who successfully train talent, producers and programmers!

How to successfully sleep with your enemy Francis Goffin (RTBF, Belgium), Eric Adelbrecht (RTL Belgium)

There is growing radio industry collaboration in many countries. As radio in Belgium is celebrating 100 years we are having a closer look at the growing collaboration between the commercial broadcasters and the public radio RTBF in French speaking Belgium. They are collaborating not only on a common campaign for radio, they are also just launching a single radioplayer in March, they share the vision of digital migration and going for DAB+ and RTBF and RTL Belgium have both joined the initiative for the Eurochip. How do you successfully get competitors to work together? What is the upside – and possible downside - of the collaboration?

Speakers: Francis Goffin (Director of Radio, RTBF) and Eric Adelbrecht (Radio operations director, RTL Belgium).

Why Belgians love radio – and what we can learn from it Dirk Soetens (Research Manager, VAR, Belgium)

Belgium is a fascinating country when it comes to radio. Both listening time and advertising expenditures are among the highest in Europe. Dirk Soetens explains in this presentation some of the reasons for this success. Research brings new insights about how radio advertising works: since 1997 more than 6.000 radio campaigns have been examined. The results are interesting for people involved in radio advertising, as well as for all radio professionals in public and private radio.

Speaker: Dirk Soetens , research manager for VAR, the sales house of the Belgian public broadcaster VRT (Flemish radio & television) He is specialised in marketing research of different media, advertising impact surveys, strategy for the future of media and follow up of new media concepts.

10 Things you didn´t know about radio in Russia Alexander Agishev (Beat FM, Russia)

The presentation will detail how a Russian speaking Aussie left Australia in August 2012 with the aim of traveling for a few months - but ended up in Russia consulting and Programming for a major radio holding in Moscow. From the birth of FM Radio after the fall of the Soviet Union to an overview of it’s unique formats and social media platforms, Alex and Michael will explain why Moscow remains one of the most complex, interesting and competitive markets in the world.

Speakers: Alexander Agishev (Programme Director, Beat FM, Russia)

Breaking the Creative Rules of Imaging and Branding James Stodd (UK), Goran Kurjak (Croatia), Andreas Sannemann (Germany)

The thing with radio formats is that all imaging and production has to sound the same… right? Wrong. This session aims to break the myths of radio production - and show that whilst formatted radio is here to stay, there are many ways where you can surprise your listeners. Join some of Europe’s most creative imaging experts who’ll show you how to break the creative rules of imaging and branding.

Speakers: James Stodd (Senior Producer at Celador Radio in the UK), Andreas Sannemann (CEO, Benztown, Germany) and Goran Kurjak (Creative Director, Otvoreni Radio, Croatia).

Making your small station profitable Lyn Long (Radio Flair, UK), Yvonne Malak (My Radio, Germany)

1. The 7 Ps local stations must do to make profit Focussing on smaller local radio stations, Lyn Long , UK, will look at what stations can do to make and or increase their profit. Smaller stations can be profitable; they just have to work harder and smarter than their bigger competitors to do it. Lyn will talk about each of the P’s giving insight, advice and actions they can take, based on her experience over the last 30 years.

2. The Power of on-air promotion The cheapest and most effective way to build up a strong radio brand is an optimally working on on air promotion. Yvonne Malak , owner of My Radio, a consultancy with focus on strategic radio management AND coaching of program hosts, will share her knowledge about the power of this tool and why it is an essential successful basis for small stations in every competitive market. The Panel also shows which possibilities for the use are given. You can see case studies and hear concrete examples - plus you will receive the basic rules, so that your station can become much more successful with efficient On Air-marketing.

Conversations with Clients Pat Bryson (Radio Sales Expert, USA)

Today, it is more important than ever before to understand the world of the client. We must get beyond the surface needs analysis questions and dig more deeply into their needs. We need sophisticated questioning techniques. This session will focus on what kind of questions we need to be asking to command large, long-term budgets.

Speaker: Pat Bryson , Founder of Bryson Broadcasting International, Tulsa, USA. Pat has worked in the radio industry for over 25 years and is author of a new book, “A Road Map To Success In High- Dollar Broadcast Sales”.

Following the money: Audio gets programmatic! John Rosso (President Market Development, Triton Digital, USA)

Advances in advertising technology have enabled an increase in efficiency, efficacy, and transparency in media transactions that is changing the financial fortunes of agencies and publishers alike. Audience targeting, automation, real time bidding, and attribution are giving digital media an advantage over more traditional vendors such as radio. New technology can connect radio to this new world of sophisticated ad technology, giving this venerable medium new life in a digital world. Triton Digital has created the world’s first supply side platform (SSP) for audio that allows radio to tap into a new stream of revenue. In this session, Triton will present an overview of programmatic media buying ecosystem and how radio can survive and thrive in it.

Speaker: John Rosso ( President - Market Development, Triton Digital, USA)

This session is sponsored and hosted by Triton Digital.

#ENGAGE: Interactive Radio Daniel Anstandig, Victor Caballero, Tracy Gilliam (LDR, USA), Ian Walker (Oaxis Media, UK).

Social and mobile have revolutionized our lives. LDR Interactive is working with stations around the world to drive audience engagement with social and mobile technology, increasing ratings, revenue, and web traffic. This is a must-see session, where you'll get an inside look at the most interesting case tudies of stations using interactive media to engage listeners.

Speakers: Daniel Anstandig (CEO, LDR Interactive), Victor Caballero (Vice President/Operations, LDR Interactive), Tracy Gilliam (Director of Sales, LDR Interactive) and Ian Walker , President (Oxis Media).

This session is sponsored and hosted by LDR.