Conference Program

2017 MAY 30-31, TORONTO CONFERENCE PROGRAM

Presenting Sponsor Program Sponsor Printed by Produced by

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Dear Delegates, Retail is one of the most complex Roots Canada Ltd., and so many more industry’s in the world, moving at a to talk about hot topics like ‘lessons to pace quicker than most others could drive organizational change’, ‘cultivating ever even imagine. What works today— leadership and innovation’, ‘artificial whether talking about marketing intelligence and data analytics’, 'online campaigns and initiatives, logistical and off-line retail success stories' just to plans or new technologies—may not name but a few. necessarily work to the same effect We urge you to take this opportunity tomorrow. This requires all of us to take in as much as you can from this working within the industry to remain exciting 2-day event and to visit some nimble enough to make changes to of our great industry partners and any piece of the retail operation at a suppliers in the conference Networking moment’s notice. Hall to find out how they’re innovating The nature of the industry also requires to help improve your businesses. And, of retail leaders to learn from peers and course, we also encourage you to spend competitors and to look to other sectors some time at RCC’s Silent Auction, within retail and other industries for with all proceeds going to benefit the best practices that can help make Canadian Retail Institute to support operations more efficient, elevate the education and career opportunities for experience for customers and make talented young professionals pursuing organizational successes even greater. retail as a career. However, given the speed at which our On behalf of the association, we’d also day-to-day moves, we rarely, if ever, find like to extend gratitude and thanks the opportunity to do so. to our incredible industry volunteers, It’s the reason Retail Council of Canada suppliers, sponsors of the event, our (RCC) and its Board of Directors are awesome lineup of speakers, and to RCC pleased to welcome you to STORE staff whose tireless work helps make the 2017—Canada’s biggest retail conference. event such an amazing one each year. STORE is the perfect place, offering the We’re pleased you and your teams could best opportunity, for you and your teams attend this year’s edition of STORE and to network with industry peers, explore hope that it will be a valuable experience dynamic topics of discussion and to pull that helps you grow and succeed in your yourselves out of your comfort zones to retail business. really rethink the way you are currently doing things and learn from the amazing Thank you for your participation wealth of knowledge and innovation at and support. this jam-packed two-day event. To help you do this, RCC has pulled together the most exciting agenda to date, featuring brilliant retail minds like Diane J. Brisebois Duncan Fulton, President, FGL Sports; President & CEO Sylvain Prud'homme, President & CEO Retail Council of Canada of Lowe's Canada; Matthew Shay, President & CEO, National Retail Federation; Jim Gabel, President & CEO,

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 5 AGENDA-AT-A-GLANCE DAY 1 - TUESDAY MAY 30, 2017

7:00am Main Entrance 12:00pm – 12:20pm Concurrent Theatre B Sponsored by Registration Open The Evolution of POS Financing Sponsored by for The Modern Consumer 7:30am – 8:30am Networking Hall 12:20pm – 12:40pm Concurrent Theatre C Sponsored by Breakfast & Networking Sponsored by 5 Ways to Modernize the Retail Experience with Indoor Positioning Analytics 8:30am – 8:40am Main Session Hall Conference Opening & Welcome Remarks 1:00pm – 1:40pm Afternoon Concurrent Sessions 8:40am – 9:10am Main Session Hall Insightful, Exciting and Humbling Lessons To Drive Concurrent Theatre A STORE OPERATIONS Organizational Change The Future of Operations: The Transaction Behaviour of the Anytime, Sponsored by Anywhere Consumer 9:10am – 9:40am Main Session Hall Bricks and Clicks: The Future is Sponsored by Concurrent Theatre B MARKETING Sponsored by Total Retail The Next Generation of a Successful Local Marketing Strategy 9:40am – 9:45am Main Session Hall Fast Five – CN Rail: Helping Concurrent Theatre C DIGITAL & MOBILE RETAIL Sponsored by Retailers Connect the Dots e-Commerce CIO Roundtable: Keeping Up with Digital Sponsored by 9:45am – 10:15am Main Session Hall Consumer Demand Cultivating Leadership and Innovation in Times of Change Concurrent Theatre D MERCHANT & SUPPLY CHAIN

10:15am – 10:20am Main Session Hall Sponsored by The Great Debate: Driving Collaboration Fast Five – The State of Retail: Merchant Amid Complexity in the Sponsored by Insights from the 2017 American Express Buy-Move-Sell Cycle Retail Report 1:40pm – 2:00pm Networking Hall 10:20am – 10:50am Networking Hall Networking Break Networking Break Sponsored by 2:00pm – 2:05pm Main Session Hall Sponsored by 10:50am – 11:30am Fast Five – SweetIQ - 4 Fast Tips to Turn Morning Concurrent Sessions Searchers Into Shoppers Concurrent Theatre A STORE OPERATIONS Sponsored by 2:05pm – 2:45pm Main Session Hall Store Operations Roundtable: Adapting The Future of Retail Disruption Your Team to The Phigital Store Concurrent Theatre B MARKETING 2:45pm – 3:25pm Main Session Hall Sponsored by The Digitization of Retail The Truth About Online Consumers Concurrent Theatre C DIGITAL & MOBILE Sponsored by Machine Learning: Using Advanced Sponsored by 3:25pm – 4:10pm Main Session Hall Analytics to Personalize the Why Retail Is Getting 'The Experience' Wrong Customer Experience Concurrent Theatre D MERCHANT & SUPPLY CHAIN 4:15pm Main Session Hall The Merchant’s Roundtable: When Day One Closing Remarks Brands Open Retail Stores Sponsored by 4:15pm – 5:30pm Networking Hall 11:30am – 1:00pm STORE Conference & Excellence in Retailing Awards Lunch & Networking Sponsored by Combined Networking Reception

5:30pm – 8:30pm Lunch & Learn Sessions Sponsored by 12:00pm – 12:20pm Concurrent Theatre A Excellence in Retailing Awards Gala We just Signed a Big Cheque for a New System—Now What? Successful Strategies for Adding New Retail Technologies to Your Business Sponsored by

6 • RCC STORE 2017 CONFERENCE Program Sponsored by AGENDA-AT-A-GLANCE DAY 2 - WEDNESDAY MAY 31, 2017

7:00am Main Entrance Sponsored by 1:15pm Registration Open Exhibit Floor Closed 7:30am – 8:20am Networking Hall 1:15pm – 1:20pm Main Session Hall Buffet Breakfast & Networking Sponsored by Sponsored by Fast Five – Digital Flyers and Today’s Consumer 7:30am – 8:30am Main Session Hall Scholarship Winners’ Breakfast 1:20pm – 1:50pm Main Session Hall Vision 2025 : How the Consumer of the Future will Shop 8:20am – 8:30am Main Session Hall for Food Day 2 Welcome Remarks 1:50pm – 2:20pm Main Session Hall 8:30am – 9:00am Main Session Hall The Last Frontier for E-Commerce Global Forces, Times of Change, and the Influence on Retail 2:20pm – 3:00pm Main Session Hall 9:00am – 9:40am Main Session Hall Evolution of the Bricks & Mortar Sponsored by The Hacker Way: Building a Culture of Retail Innovation Experience: A Grocer’s Perspective

9:40am – 10:20am Main Session Hall 3:00pm – 3:20pm Main Session Hall Retail Entrepreneurs – New Frontier – New Competition A Global Perspective of Grocery Innovation 10:20am – 10:50am Main Session Hall 3:20pm Main Session Hall The Competitive Advantage of Advanced Analytics and AI Conference Closing Remarks 10:50am – 11:20am Networking Hall 4:00pm – 5:00pm Ballroom Foyer Networking Break Sponsored by Grand Prix Cocktail Reception 11:20am – 12:00pm 5:00pm – 8:30pm Main Session Hall Morning Concurrent Sessions Grand Prix Awards Gala Concurrent Theatre A STORE OPERATIONS What is Great Customer Service? The Value of Human Interaction in a Digital World

Concurrent Theatre B MARKETING Mastering The Four Forces Sponsored by of Retail Evolution

Concurrent Theatre C DIGITAL & MOBILE eCommerce Grocery Innovation Roundtable Retail Council of Canada is delighted Concurrent Theatre D MERCHANT & SUPPLY CHAIN to provide STORE 2017 delegates The OMNI Experience X Factor: How to with complimentary Wi-Fi. Manage The Last Mile Sponsored by Simply join the store2017 network, launch a browser and agree to the 12:00pm – 1:15pm terms and conditions. No password Lunch & Networking required. Once this is complete you'll have complimentary Wi-Fi access. Lunch & Learn Sessions 12:20pm – 12:40pm Concurrent Theatre A Necessary Steps When Starting or Sponsored by Expending a Private Label Brand 2017 MAY 30-31, TORONTO 12:40pm – 1:00pm Concurrent Theatre B Perfecting The Personalized Omnichannel Experience Sponsored by

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 7 WE SHIP THE WAY YOUR CUSTOMERS SHOP

Your customers demand the best service, the best quality and the best price. At CN we deliver on all three, making it easier for you to deliver on all three. We're a door-to-door supply chain provider, with a network reach to 75% of the North American population. We know how to keep things moving - getting your products safely to market, while saving you time and money.

www.shipcn.ca | @CNRailway | 1-888-668-4626 RC1704038 RAC-Ad-8.5x11.pdf 1 17-05-12 12:27 PM

WE SHIP THE WAY YOUR CUSTOMERS SHOP

Your customers demand the best service, the best quality and the best price. perfecting first impressions At CN we deliver on all three, making it easier for you to deliver on all three. We're a door-to-door supply chain provider, with a network reach to 75% digital direct mail packaging commercial print of the North American population. We know how to keep things moving - getting your products safely to market, while saving you time and money.

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www.raininginc.com www.shipcn.ca | @CNRailway | 1-888-668-4626 AGENDA DAY 1 - TUESDAY MAY 30, 2017

7:00am Main Entrance customers or the business into channels. But what Registration Open Sponsored by about the organizational component? How do you inspire a workforce of over 11,000 to move forward in a changing retail environment? Kamy Scarlett, 7:30am – 8:30am Networking Hall Senior Vice President, Retail & Chief Human Breakfast & Networking Resources Officer and Thierry Hay-Sabourin, Senior Vice President, eCommerce of Best Buy Sponsored by Canada will co-present how they built Best Buy's Clicks and Bricks Strategy by bringing vertical 8:30am – 8:40am Main Session Hall business lines together, and the role that it plays Conference Opening & Welcome Remarks in driving their people, customers and business strategy forward. DIANE J. BRISEBOIS President & CEO THIERRY HAY-SABOURIN Retail Council of Canada Senior Vice President, eCommerce KEVIN GRAFF Best Buy Canada Ltd. President KAMY SCARLETT Graff Retail Senior Vice President, Retail and Chief Human Resources Officer 8:40am – 9:10am Main Session Hall Best Buy Canada Ltd. Insightful, Exciting and Humbling Lessons To Drive Organizational Change 9:40am – 9:45am Main Session Hall We are living in the most disruptive years in Fast Five – CN Rail: Helping Retailers the history of retail. Rapidly changing customer Connect the Dots expectations, choice, channels, analytics, AI, CN is more than just a railroad. We’re an end loyalty, distribution & digital marketplaces are to end supply chain partner, working alongside guiding retail evolution. In this session, Duncan retail customers to get their products from point Fulton, President of FGL Sports, and one of the A to point B and everywhere in between. Come industry's youngest and most impactful leaders listen to Andrew Fuller, AVP Domestic Intermodal will describe what it takes to lead wholesale discuss how CN helps the retail industry move organizational change in a legacy environment, to products quickly and efficiently to key markets. evolve and prepare for the new world of retail. ANDREW FULLER DUNCAN FULTON Assistant Vice President Sponsored by President Sponsored by CN FGL Sports 9:45am – 10:15am Main Session Hall 9:10am – 9:40am Main Session Hall Cultivating Leadership and Innovation in Bricks and Clicks: The Future is Total Retail Times of Change Every retailer who offers both physical and With it’s acquisition of RONA in 2016, Lowe’s digital retail wants to achieve a truly omni- now is among Canada’s largest chain of home channel experience, but how do you break down improvement and hardware stores. However, the traditional retail silos to stay ahead of the game? competitive forces that digital has brought to By focusing on people and customer experience. traditional hardware retail means that Lowes and Best Buy, one of the world's most iconic electronic RONA must continue to evolve and innovate. How retailers, has streamlined their digital strategy, will one of retail’s most traditional segments evolve improved their customer service through the to meet the ever changing needs of customers in a Internet of things, and simply refused to segment digital world? In this session, Sylvain Prud’homme

10 • RCC STORE 2017 CONFERENCE Program Sponsored by will discuss how digital shifts are changing the SESSION HOST traditional home improvement retail experience, and KEVIN GRAFF how Lowe’s Canada is using innovation to evolve President the experience they provide to Canadian customers. Graff Retail SYLVAIN PRUD'HOMME ROUNDTABLE PARTICIPANTS President & CEO Lowe's Canada SCOTT ADEL Head of Omni Channel for the Canadian Lifestyle Frank + Oak 10:15am – 10:20am Main Session Hall Fast Five – The State of Retail: Merchant JORDAN EKERS Chief Customer Officer Insights from the 2017 American Express & Co-Founder Retail Report Nudge Rewards Digital innovations have fundamentally changed Sponsored by consumer expectations, and retailers now need KRIS MASLANYK to adapt their sales, engagement and growth Vice President, Store Operations strategies to meet the needs of the ‘anytime- FGL Sports anywhere’ consumer. Join Kerri-Ann Santaguida, Vice President & General Manager, Merchant Concurrent Theatre B Services, American Express Canada for a unique MARKETING look at the current state of retail in Canada The Digitization of Retail through a discussion of the 2017 results of the Digitization means different things to different American Express Retail Insights report with a retailers and different departments within a retail focus on digital trends and payment innovations. organization. Regardless of what it means to you, it’s happening everywhere. In this session Monique KERRI-ANN SANTAGUIDA Duquette, National Lead, Customer Experience Vice President and General Manager, and Marketing, SAS Canada will present how Merchant Services Canada Sponsored by global brands are approaching digitization in American Express different ways, whether that’s in Marketing, Merchandising, Assortment or the Supply Chain. 10:20am – 10:50am Networking Hall Monique will then sit down with Frederick Lecoq, Networking Break Sponsored by Vice President Marketing & eCommerce at Golf Town, to discuss the true impact of the digital evolution on retail today. 10:50am – 11:30am MONIQUE DUQUETTE Sponsored by Morning Concurrent Sessions National Lead, Customer Concurrent Theatre A Experience and Marketing STORE OPERATIONS SAS Canada Store Operations Roundtable: Adapting FREDERICK LECOQ Your Team to The Phigital Store Vice President, Marketing & eCommerce Technology has helped traditional bricks and Golf Town mortar retailers keep pace with eCommerce. Some retailers have flooded their stores with technology Concurrent Theatre C and re-designed their floorplans to enhance the DIGITAL & MOBILE experience for their customers. Now retailers face Machine Learning: Using Advanced Analytics to the challenge of ensuring that their employees Personalize the Customer Experience know not just how to use new technology, but how to maximize what’s available and also The traditional model of customer segmentation provide fantastic service to the customer. In this no longer hits the mark for retailers. Simply session retail leaders come together to discuss targeting consumers based on demographic the opportunities and challenges of new digital data or purchase history is not enough in today’s tools that retail stores have today & the increasing complex world of highly personalized omni- demand for fantastic service from consumers. channel retailing. Consumers make purchases

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 11 that don’t always align with their typical buying 11:30am – 1:00pm behavior and retailers who cannot incorporate that data may miss out on sales. Lunch & Networking Sponsored by The age of digital transformation has brought innovative technologies that integrate machine learning to tailor pricing and promotion. These new Lunch & Learn Sessions tools offer a deeper understanding of the customer. 12:00pm – 12:20pm Concurrent Theatre A With a more complex picture of the consumer, We just Signed a Big Cheque for a New System— retailers can better predict purchasing behavior, Now What? Successful Strategies for Adding New optimize pricing, and personalize the experience. Retail Technologies to Your Business RANDY DAVIDSON The digital evolution has brought with it an ocean Solution Architect, Retail Solutions of new tools and systems that help retailers Eclipse understand their customers, promote their brand intelligently, move product more efficiently and MATTHEW LINGARD improve their service and experience. But, how Senior Vice President, BI/Analytics does implementing a new tool impact your Eclipse existing systems & what risks are there to your DAVE RODGERSON Sponsored by business? In this session, Eric Matusiak, Partner, Retail Industry Leader IT Solutions at BDO Canada LLP will take you Microsoft Canada through a step by step approach to successfully implementing new retail technologies. Concurrent Theatre D ERIC MATUSIAK MERCHANT & SUPPLY CHAIN Partner, IT Solutions Sponsored by The Merchant’s Roundtable: When Brands BDO Canada LLP Open Retail Stores Brands are opening their own physical stores, 12:00pm – 12:20pm Concurrent Theatre B creating tension among some multi-brand The Evolution of POS Financing for The retailers. The trend towards a hybrid model, where Modern Consumer brands continue to sell their product wholesale The notion of providing financing at the point- to retailers while also opening brick-and-mortar of-sale (POS) isn’t new. Many large retailers have stores as well as selling online, is on the rise. offered this in some way, usually through white How does this new hybrid approach affect the label credit cards managed in the backend by relationship between the brands that open their large financial institutions. The traditional method, own stores, and the retailers that already sell however, has been cumbersome. Outdated paper- their product? How can retailers and brands work based applications, long approval times, low together in this multiple path to purchase world? approvals, and the burden of training sales staff SESSION HOST have relegated POS financing as a nice-to-have CRAIG PATTERSON versus a must have. However, like in all sectors, President & CEO advances in technology and a shifting marketplace Retail Insider have completely redefined POS financing as a sales tool. Progressive retailers across North America are ROUNDTABLE PARTICIPANTS experiencing a significant increase in sales by giving PHIL CHANG customers another attractive payment option. In Retail Industry Manager this session, Flexiti Financial will provide a retail HUBBA case study demonstrating how to use POS financing DEEPAK CHOPRA to improve the in-store experience and grow sales. Country Manager PETER KALEN Breitling Chief Executive Officer Sponsored by MICHELLE SMYE Sponsored by Flexiti Financial General Manager - Canada Retail RAJ KAPAHI Hallmark Cards President Wicker Emporium

12 • RCC STORE 2017 CONFERENCE Program Sponsored by 12:20pm – 12:40pm Concurrent Theatre C Concurrent Theatre B 5 Ways to Modernize the Retail Experience MARKETING with Indoor Positioning Analytics The Next Generation of a Successful Evolve or perish is the choice we face in the retail Local Marketing Strategy industry today. When store closings, business In today’s world of digital clutter & declining foot consolidations, and bankruptcies are all so traffic, many retailers have learned that the best common in the news, one must ask: how grim is campaigns to draw traffic into their stores are the situation; or, more importantly, what lessons local, targetted, direct & personalized. However, can be learned so the retail industry can gear up many retailers don’t realize that there are tools to reverse this trend? How do we provide a stellar available that can provide fantastic messaging in-store customer experience? What steps can we to their local community. In this session, solution take today to utilize the emerging technologies providers and retailers will come together to while building the foundation for tomorrow’s retail discuss the latest & greatest ways retailers are landscape? Please join Inpixon CEO, Nadir Ali as successfully working with both new technologies he discusses 5 ways to start the retail landscape of and local stakeholders to provide digital & social tomorrow, today. marketing to local communities.

NADIR ALI SESSION HOST CEO STEVE BUORS Inpixon Sponsored by CEO Sponsored by Re-Shift Media 1:00pm – 1:40pm Afternoon Concurrent Sessions ROUNDTABLE PARTICIPANTS Concurrent Theatre A JAMES CONNELL STORE OPERATIONS Vice President, eCommerce & Marketing The Future of Operations: The Transaction Roots Behaviour of the Anytime, Anywhere Consumer DAVID DRUKER Is your business prepared to deliver results President in a world where today’s ‘anytime-anywhere’ The UPS Store consumers are increasingly looking for seamless SEAN SNYDER shopping experiences across online and mobile? President From mobile pay in-store to embedded payment Engagement Agents options online, now is the time to assess and upgrade your payment model. Consumer Concurrent Theatre C transactions are no longer simply about securing DIGITAL & MOBILE RETAIL a payment; they're about speed, personalization, e-Commerce CIO Roundtable: Keeping Up convenience and empowering operations to with Digital Consumer Demand maintain a competitive advantage. Join Simona If you haven’t noticed, digital innovation has Salter, Vice President of Client Management, changed retail forever, and the demands of the Merchant Services for American Express digital consumer has been the key source of Canada, for an in-depth discussion of merchant disruption for retailers of all sizes, shapes, and insights derived from the 2017 Retail Insights assortments. In this session leading Retail CIO’s Report alongside consumer behaviour trends and e-Commerce executives will discuss the and customer spend data to learn about the increasing demands of the digital consumer, and importance of integrating payments into your the real impact this demand is having on digital operational framework. platforms, operations & execution. Sponsored by SIMONA SALTER Vice President, Client Management, SESSION HOST Sponsored by Merchant Services DEBBIE GAMBLE American Express Vice President, Digital Products & Platforms Interac

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 13 ROUNDTABLE PARTICIPANTS 2:00pm – 2:05pm Main Session Hall TARA CONWAY Fast Five – SweetIQ - 4 Fast Tips to Turn VP of eCommerce The Source Searchers Into Shoppers With 81% of shoppers conducting online research MICHAEL EUBANKS before purchasing in-store, if your brand isn’t Senior Vice President & CIO found online it doesn’t exist and if the information LCBO found isn’t correct it might as well not be there. GRAHAM HILLIER Get the 4 local marketing tips you can implement Vice President & GMM today that will have you quickly turning online Costco searches into in-store shoppers. RICK NEUMAN BRAD WING Sponsored by CIO & EVP eCommerce Vice President, Partnerships Walmart Canada & Platform SweetIQ Concurrent Theatre D MERCHANT & SUPPLY CHAIN 2:05pm – 2:45pm Main Session Hall The Great Debate: Driving Collaboration The Future of Retail Disruption Amid Complexity in the Buy-Move-Sell Cycle Why does retail disruption occur? In this session, Retailers face an increasingly difficult task of Dragon’s Den “Dragon” and co-founder of Snap managing multiple relationships, commitments by Groupon, Michele Romanow will discuss why and accountabilities in their end to end supply disruption continues to occur within retail today. chain. In particular, participants at all points Michele will then sit down with retail disruptors to of the buy-move-sell process struggle to drive talk about their business models, why they work, accountability and progress in an environment and why disruption will continue in retail for the where the players have already made multiple foreseeable future. complex commitments and arrangements with others in the same space. Add to this the demands SESSION HOST of today’s consumer—speed, convenience and a MICHELE ROMANOW low price and you have the makings of conflicting CBC’s Dragon’s Den “Dragon” priorities and challenges on margins. Co-Founder Considering this increasingly difficult environment, Snap by Groupon this session will provide tangible insights into Joint Business Planning. Key drivers associated with the RETAIL DISRUPTORS commercial, strategic and operational components DEBORAH POOLE will be reviewed along with best practices for General Manager avoiding the pitfalls of a transnational relationship Wayfair Canada between stakeholders. NICOLE TAPSCOTT Sponsored by JAMES MCKAY General Manager Founder & President Casper Canada The AVLECA Group BEN ZIFKIN Founder & CEO 1:40pm – 2:00pm Networking Hall HUBBA Networking Break 2:45pm – 3:25pm Main Session Hall The Truth About Online Consumers KPMG conducted a global study on consumer behaviours, preferences and attitudes related to online shopping. Over 18,000 consumers around the world were surveyed and the results were analyzed by KPMG to uncover the real truth: how do they

14 • RCC STORE 2017 CONFERENCE Program Sponsored by shop online, why do they shop online and what do they expect from their online experience? The results and analysis were fascinating and insightful. In this session, Willy Kruh will take an unapologetic look at the online consumers’ behaviour and he will share tangible consumer insights for retailers to use to improve their approach towards winning and retaining consumers online. WILLY KRUH Global Chairman & National Leader, Consumer Markets KPMG LLP

3:25pm – 4:10pm Main Session Hall Why Retail Is Getting 'The Experience' Wrong Many retailers have a misconception of how truly remarkable customer experiences are conceived. Most retailers assume customer experience is an aesthetic concept, focusing on how stores and websites look and feel. Or, they think a great experience simply means great customer service. In this session, Retail Prophet Founder Doug Stephens will explain how truly fantastic experiences evolve from the re-invention of every aspect of the customer journey, creating a truly unique experience that is multi-layered, personalized and impactful. DOUG STEPHENS Founder Sponsored by Retail Prophet

4:15pm Main Session Hall Day One Closing Remarks

4:15pm – 5:30pm Networking Hall STORE Conference & Excellence in Retailing Awards Combined Networking Reception

5:30pm – 8:30pm Excellence in Retailing Awards Gala Each year, Retail Council of Canada recognizes the best of the best in the retail industry at the Excellence in Retailing Awards gala! This is your opportunity to recognize your team's hard work and shine amongst industry peers.

HOST Sponsored by BEN MULRONEY

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 15 AGENDA DAY 2 - WEDNESDAY MAY 31, 2017

7:00am Main Entrance to be relevant and successful with today’s fickle Registration Open Sponsored by consumers. Facebook’s Erin Elofson outlines the dynamics causing this disruption, and suggests ways in which a company can adopt a hacker 7:30am – 8:30am Networking Hall mentality when it comes to an organization’s Buffet Breakfast culture, products, and marketing innovations. Erin then sits down with progressive retail leaders to discuss the true value of innovation when growing 7:30am – 8:30am Main Session Hall and evolving a retail brand. Scholarship Winners’ Breakfast SESSION HOST Sponsored by ERIN ELOFSON Head of Financial Services, Retail and Telecom 8:20am – 8:30am Main Session Hall Facebook Canada Day 2 Welcome Remarks JIM GABEL President & CEO 8:30am – 9:00am Main Session Hall Roots Canada Ltd. Global Forces, Times of Change, and the Influence on Retail REBECCA MCKILLICAN President & CEO It’s no secret, the world has changed. Well.ca Technological, evolving consumerism, and political disruption have all worked together to change the climate for retail as we know it. Even with 9:40am – 10:20am Main Session Hall retail going through such dramatic changes, even Retail Entrepreneurs – New Frontier – New more is on the horizon. In this session Matt Shay, Competition president of the National Retail Federation will In this session, meet and hear from the discuss the global forces that have changed the entrepreneurs who are the new competition— world as we know it, and how these forces are eating away at traditional retail’s market share. working together to re-shape retail. Innovative new retail formats, often launched JACQUELINE MILCZAREK by young/hip entrepreneurs, seem to have a Vice President & Executive Producer quicker road to success today than ever before. iPoliticsLive The entrepreneurs behind new retail formats are original, motivated and energized by the fast pace MATTHEW SHAY of change and they are obsessed with customer- President & CEO centricity. Join us as this group of retail visionaries National Retail Federation discusses why businesses with disruptive & creative new ideas are so vitally important to 9:00am – 9:40am Main Session Hall retail, why they are so successful and why they The Hacker Way: Building a Culture have such a strong devoted customer base. of Retail Innovation SESSION HOST With over 1000 apps submitted every day to LINDA MONTALBANO iOS and Android, another 1000 new ideas and Vice President products are ready to take on brands that we think Graff Retail are established players. With the small fast now eating the large slow, the level of retail disruption RETAIL ENTREPRENEURS has shifted the average life expectancy of a MELISSA AUSTRIA Fortune 500 company from 67 to 15 years, and Founder & Owner forced many industries to re-think what it means Gotstyle

16 • RCC STORE 2017 CONFERENCE Program Sponsored by JEN LEE KOSS just about product, but also about the experience. Co-Founder & Builder Retailers have invested millions to reinvent BRIKA traditional stores, incorporating interactive digital KIARA LEBLANC displays, mobile engagement and in-store analytics VP Brand and Creative Director that help merge the online and in-store worlds Saje Natural Wellness together into an OMNI experience. However, have retailers forgotten about human service? In KRISTY WIEBER this session, the co-founders of SURMESUR, an Co-Founder & President innovative omni-channel custom men’s clothing Rent frock Repeat retailer, will discuss the value of human interaction, KRISTEN WOOD and its role in today’s digital retail world. CEO & Creator VINCENT AND FRANÇOIS THÉRIAULT THE TEN SPOT Co-Founders & Co-CEOs Surmesur 10:20am – 10:50am Main Session Hall The Competitive Advantage of Advanced Concurrent Theatre B MARKETING Analytics and AI Mastering The Four Forces of Retail Evolution With the exponential growth of digital commerce, many retailers were forced to “go global” The increasing importance of the omni experience, overnight. At the same time, the Canadian retail the growth of off-price retailers, the influx of landscape has polarized with the growth of the international fashion houses, and brick-and-mortar discount and luxury segments. To survive, brands disruption are all observable repercussions of either compete on price or with an exceptional the rapidly evolving retail landscape. But what is and unique omnichannel experience by leveraging driving this evolution? What factors are responsible advanced analytics and artificial intelligence to for creating the fierce competition and rapid create a competitive advantage. changes evident in the Canadian retail landscape? In this session Jennifer Lee, Partner, National Don Unser, The NPD Group’s global retail expert, Retail Leader and Consumer Analytics Leader will talk about the tangible shift in consumer will review Deloitte’s Omnichannel Customer behaviour, and explain how lifestyle changes are Experience Index of 200 retailers in 14 categories. driving the retail evolution. Jennifer will highlight best practices for SESSION HOST implementing an omnichannel strategy, and what DON UNSER Canadian retailers should invest in to compete Retail President, Retail Business Group against formidable international competition. The NPD Group JENNIFER LEE Partner, National Retail Leader and Consumer ROUNDTABLE PARTICIPANTS Analytics Practice Leader MARK HAAR Deloitte LLP Canadian Technology Industry Analyst The NPD Group 10:50am – 11:20am Networking Hall MICHELLE LIEM Networking Break Canadian Toy Industry Analyst Sponsored by The NPD Group TAMARA SZAMES 11:20am – 12:00pm Canadian Fashion & Footwear Industry Analyst Morning Concurrent Sessions The NPD Group Concurrent Theatre A MATTHEW TEEPLE STORE OPERATIONS Canadian Sports Industry Analyst What is Great Customer Service? The Value The NPD Group of Human Interaction in a Digital World Sponsored by In today’s digital world, retailers understand that traditional bricks and mortar retail is no longer

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 17 Concurrent Theatre C SESSION HOST DIGITAL & MOBILE STEPHEN O’KEEFE eCommerce Grocery Innovation Roundtable Retail Adviser & Subject Matter Expert What used to be known as “the last hurdle for Retail Council of Canada eCommerce” Grocery is now driving eCommerce ROUNDTABLE PARTICIPANTS innovation, both in customer experience, and service ROD HART excellence. In this session, e-commerce experts that Vice President, Parcels represent different fullfillment strategies will come Canada Post together to discuss whats next for eCommerce SHAUNA MCMILLAN grocery, technologies that are continuing to push Sponsored by the envelope, and consumer demands that are Director of Marketing, Domestic continuing to re-shape the delivery of how people Intermodal Group do their grocery shopping online. CN SESSION HOST GARY NEWBURY CARMAN ALLISON Supply Chain Logistics, VP Consumer Insights, North America Last Mile Logistics Expert Nielsen 12:00pm – 1:15pm EGIL MOLLER NIELSEN Lunch & Networking Senior Vice President, Penguin Pick-Up, Penguin Fresh SmartCentres DARYL PORTER Lunch & Learn Sessions Vice President, Omni-Channel Operations 12:20pm – 12:40pm Concurrent Theatre A (Online Grocery) Necessary Steps When Starting or Expending a Walmart Canada Private Label Brand Most of the largest retailers in Canada have STEVE QUENTIN developed robust private label brands & product Director of Digital Commerce lines to coincide with their normal product mix. Longo’s/Grocery Gateway However, many are not fully aware of the risks ERIN YOUNG involved. In this session, Melissa Williams from Chief Marketing Officer Underwriters Laboratories of Canada will explain Well.ca what retailers must do to protect their brands, mitigate risk, and meet newly enhanced quality, Concurrent Theatre D safety and sourcing requirements. Proper product MERCHANT & SUPPLY CHAIN testing prior to launch can mean the difference The OMNI Experience X Factor: How to between a successful new product campaign and Manage The Last Mile fines, recalls, or an ugly lawsuit. Sponsored by It’s the biggest challenge facing retailers who MELISSA WILLIAMS want to offer a fantastic omnichannel experience Director of Global Retail Services to their customers; what fulfillment strategy is Underwriters Laboratories efficient, cost effective, and provides the best of Canada possible customer experience? This question has caused many sleepless nights for retailers, but 12:40pm – 1:00pm Concurrent Theatre B at the same time constantly evolving consumer Perfecting The Personalized Omnichannel demand has forged tremendous ingenuity and Experience innovation. In this session, leaders in last mile execution will come together to discuss what eCommerce is dead. Marketers have realized that works, and what doesn’t when it comes to all commerce is now omnichannel. Consumers completing the last step in the customer journey. webroom by researching products online before buying in stores, and showroom by checking out products in store before buying online. But, how do merchants guide the shopper on this digital

18 • RCC STORE 2017 CONFERENCE Program Sponsored by and physical journey? Can retailers connect 1:50pm – 2:20pm Main Session Hall online and offline sources of data so that they speak to the customer with one voice? Using The Last Frontier for E-Commerce examples from Walmart, Staples and others, Today, at more than $100 billion in sales, food Tammi Dondiego from Criteo will demonstrate represents the largest retail category in Canada. how brands and retailers are working together However, it still owns the lowest penetration in to guide consumers through sponsored products e-commerce sales. Traditional fears about fresh that are most relevant to both the shopper and food fragility, delivery time and service have held the products they seek. up e-commerce growth in this sector. However, this is changing dramatically. In this session, Peter TAMMI DONDIEGO Van Stolk, CEO of Spud.com will talk about the Sales Director opportunities in this emerging market. Peter will also Criteo Sponsored by share insights from developing a unique, competitive and service oriented ecommerce delivery model and 1:15pm the challenges around solving the last mile. Exhibit Floor Closed PETER VAN STOLK CEO 1:15pm – 1:20pm Main Session Hall Spud.ca Fast Five – Digital Flyers and Today’s Consumer This session will take the audience through the 2:20pm – 3:00pm Main Session Hall impact of digital flyers on today's shopper—both Evolution of the Bricks & Mortar Experience: in the planning process and in purchase decisions. A Grocer’s Perspective Ashling will demonstrate how Save.ca, as a Armed with new technologies, the option & leading destination for digital flyers and coupons convenience of eCommerce, and shifting personal in Canada, is reshaping consumer behaviour and needs and aspirations, consumers are seeking helping Canadians shop smart. entirely new solutions from physical grocery stores. ASHLING MOORE As a result, traditional strengths, such as location Managing Director, Digital Sponsored by or product variety, are declining in importance, Revenue while the value of experiences and connections Metroland Media is rising. The very definitions of convenience and value are evolving. In this session, senior retail 1:20pm – 1:50pm Main Session Hall grocery leaders come together to discuss the Vision 2025 : How the Consumer of the evolution of the traditional grocery experience, how modern formats are adapting to consumer Future will Shop for Food demand & competing in today’s digital world. The shopping journey for all consumers in 2025 SESSION HOST won’t be discrete. It will likely span multiple retailers, formats and channels and leverage new TED SALTER Sponsored by technologies and touchpoints. In nine short years, Partner, Advisory Services the exponential change in technology, consumer Ernst & Young LLP preferences and food commerce alternatives ROUNDTABLE PARTICIPANTS will fundamentally transform the food shopping CARMEN FORTINO experience. In this session, Robert Howard, Executive Vice President & Ontario Division Head Managing Director, Kurt Salmon will provide a Metro Inc. window in the future, and discuss the makeup of the consumer and how their needs will dictate the way ANGUS MCOUAT retailers sell product and service their customers. Vice President, Merchandising and Marketing Pusateri's ROBERT HOWARD Managing Director JEFF YORK Kurt Salmon Co-CEO Farmboy

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 19 3:00pm – 3:20pm Main Session Hall 4:00pm – 5:00pm Ballroom Foyer A Global Perspective of Grocery Innovation Grand Prix Cocktail Reception The digital evolution of grocery is still relatively new to Canada, but has existed in other developed 5:00pm – 8:30pm Main Session Hall markets for some time. European & US grocers Grand Prix Awards Gala A new era have seen digital consumer demand affect almost Now in its 24th year, the Canadian Grand Prix everything they sell and how they sell it. The New Product Awards™ is an annual program that shrinking centre aisle, smaller footprints, less SKUs, celebrates new products in 32 food, non-food and the emergence of the grocerant & increase in HMR of paying private-label categories. This awards program are all finely tuned data driven reactions to the provides a unique opportunity for entrants to new consumer. Retail visionary Willy Kruh will take showcase their new products to a jury of industry the audience on a tour of disruption, innovation experts and to be recognized by their peers. and the brave new world of retailing in the U.S, with your own The Canadian Grand Prix New Product Awards™ Europe & beyond, and this journey, will discuss encourage new product development and the evolutionary forces that will have the greatest innovation—which are vital to the continued impact on Canada. growth of Canada’s consumer products industry. money is here. WILLY KRUH HOST Global Chairman & National Leader, Consumer Markets BEN MULRONEY KPMG LLP We have a long-standing history of facilitating secure financial transactions. Now, we’re helping pioneer what 3:20pm Main Session Hall the future of payments will look like, developing new Conference Closing Remarks ways for businesses and consumers to pay, receive and move money wherever and however they need it.

To learn more visit innovation.interac.ca

Innovation is at the core of what you do. We get that.

We are proud to be the sponsor of Store 2017. Visit our Mobile ofﬁce located at the Hall H entrance/exit.

telus.com/business

Interac e-Transfer, Interac, the Interac logo and the Be in the black design are trade-marks of Interac Inc. The Contactless Symbol is a trade-mark of EMVCo, LLC. Used under licence.

INT7517_RCC_B2BINNOVATION_FP.indd 1 2017-03-22 1:44 PM

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Creative ? Visual Opening n/a Upload Info send PDFx1-a to Hazel once approved WWW. MMM. DD, yyyy WWW. MMM. DD, yyyy Studio Susan B Bleed Size 8.75" x 11.25 WWW. MMM. DD, yyyy WWW. MMM. DD, yyyy Proof Size 100% of final size Ink Limit 280/globe profile Confirmation Text Emails Resolution 300 dpi Pub/Usage RCC Conference FP

Warning: This proof is delivered on the condition that it be carefully inspected APPROVALS before going any further in the production cycle. Zulu Alpha Kilo's responsibility is limited to making corrections and/or replacing defective files. This file may CD/ACD Art Director/ Designer Copywriter Account/Client Producer not be reduced, enlarged, or changed in any manner without obtaining written approval from Zulu Alpha Kilo. A new era of paying with your own money is here.

We have a long-standing history of facilitating secure financial transactions. Now, we’re helping pioneer what the future of payments will look like, developing new ways for businesses and consumers to pay, receive and move money wherever and however they need it.

To learn more visit innovation.interac.ca

Interac e-Transfer, Interac, the Interac logo and the Be in the black design are trade-marks of Interac Inc. The Contactless Symbol is a trade-mark of EMVCo, LLC. Used under licence.

INT7517_RCC_B2BINNOVATION_FP.indd 1 2017-03-22 1:44 PM

File Name INT7517_RCC_B2BINNOVATION_FP.indd Colours Created Sep 14, 2016 Modified Mar 22, 2017 – 12:13

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SCOTT ADEL Melissa has been a fixture in the menswear industry for Head of Omni Channel over 20 years. Sensing a void in the Toronto menswear Frank + Oak retail landscape, Melissa opened Gotstyle The Mens- wear store in 2005, featuring a diverse range of over 35 different menswear brands appealing to the different Scott Adel currently serves as Head of Omnichanel life styles of a guy and their different body types. Within for the Canadian lifestyle brand Frank + Oak. He is a the second year of business, Gotstyle won Best Mens- seasoned retail sales and operations professional whose wear store from NOW magazine, and won consecutive- main responsibilities include leading their omni chan- ly for 6 years in a row. In 2011, Gotstyle opened their nel efforts, store operations and growth strategies, and second store, a 6,700 sq foot men's and ladies store in developing and overseeing the execution of the in-store the Historic Distillery district and launched their e-com- customer experience. Scott is a certified Project Man- merce site. agement Professional (PMP) in good standing who has built an extensive 17 year retail career integrating technology and business processes in unique ways to drive engagement and business growth. SONNY BRAR Vice President, Member Programs and Services Retail Council of Canada NADIR ALI Chief Executive Officer Sonny Brar comes with over 14 years of Retail, Human Inpixon Resources, Health, Safety, Energy and Environment experience. Along with other functions, Sonny leads and supports RCC’s HR, Health, Safety, Energy and Acces- Nadir has over 20 years of leadership experience in sibility programs and sits on the Workplace Safety and information technology solutions, complex systems in- Prevention Services H&S Steering Committee and Can- tegration, business consulting, M&A, and tech investing. ada’s Retail Health & Safety Committee. Sonny has also He oversees the strategic direction of the company and had great successes in his tenure and has been a recipi- its worldwide operations working with the executive ent of 3 Presidential Excellence awards with Maple Leaf team and 130+ employees. Passionate about delivering Foods and Toys“R”Us along with several H&S successes innovative solutions for IoT and data analytics, Nadir with his tenure at Sobeys and Ikea. regularly addresses audiences around the globe about new technology and the future of mobility in security, retail, finance, and more. DIANE J. BRISEBOIS President & CEO Retail Council of Canada CARMAN ALLISON Vice President, Consumer Insights Nielsen Diane oversees the largest retail association in Cana- da serving over 45,000 retail establishments including independent merchants, chain stores, mass merchants, Carman has his finger on the pulse of the CPG land- big box and online retailers. RCC’s membership covers scape and is relied on by manufacturers and retailers to all segments of the retail market including general mer- provide them with the consumer insights they need to chandise, grocery and pharmacy. Diane joined RCC as its make strategic and impactful business decisions. With President and CEO in January 1995. Diane has held CEO 25 years of experience he shares his insights on con- positions in the not-for-profit sector representing various sumer shopping, industry trends and buying and media industries for the past 35 years. Diane has and continues consumption behaviours and attitudes through thought to serve on a variety of Boards across North America. leadership reports, industry presentations and his two monthly columns in Canadian Grocer and Grocery Busi- ness magazine.

22 • RCC STORE 2017 CONFERENCE Program Sponsored by omni-channel commerce programs. He joined Roots 15+ STEVE BUORS years ago and has functioned in a number of roles within CEO the organization primarily focused in the areas of digital Reshift Media commerce, marketing and direct to consumer sales. His role in marketing at Roots and his passion for integrating digital technologies into marketing programs and physi- Steve is a leading authority on digital marketing for cal stores have lead to Roots winning numerous awards. multi-location businesses. He works with national and international brands to develop inventive strategies using existing and emerging technologies to find new customers, increase sales, and combine the best of na- TARA CONWAY Vice President, eCommerce tional brand strength with local relevance. Steve is CEO The Source and co-founder of Reshift Media, a full-service digital agency that specializes in developing and implementing industry-leading social media, search and website/ Personalized customer service, innovation and simpli- mobile strategies to enable brands to achieve tangible fying the complexity of the technology experience are business results. at the heart of what The Source does. Tara has been focused on pushing the boundaries of eCommerce in Canada, leveraging technology and innovation to build PHIL CHANG an unparalleled Omni-channel customer experience. Retail Industry Manager She holds a Bachelor’s Degree in Commerce from the HUBBA University of Guelph, and has been in retail for most of her 20-year career as a customer-centric advocate, with a focus on marketing, customer experience, ecommerce Phil is responsible for uncovering both emerging trends and technology. and insights that may impact businesses engaged in commerce. With 20 years of experience under his belt, Phil helps brands and retailers adapt to the the new realities of retail and the next generation of commerce. RANDY DAVIDSON Solution Architect, Retail Solutions Phil is a featured speaker across North America and Eclipse writer in trade publications such Retail TouchPoints, Pet Product News, BikeBiz, and more. With more than 25 years of experience in retail, Randy has a deep understanding of the industry. In his role as DEEPAK CHOPRA Solution Architect for Retail Solutions, Randy provides Country Manager best practices and management consulting to organiza- Breitling tions looking to improve their business and store operations through an enhanced customer experience across all channels. His consulting background combined with Deepak is a passionate retail leader and change manag- his technology expertise has made him a true thought er dedicated to delivering results. Deepak has worked leader and subject matter expert for all things retail. with some of the biggest brands, including Burberry, Brooks Brothers, Harry Rosen, Banana Republic, and Nine West—Jones Apparel Group, Inc. Deepak has over 22 years of experience in leading teams and bringing TAMMI DONDIEGO Sales Director out their very best, especially in flagship stores, where Criteo the pressure to succeed is at its greatest.

Tammi leads a team responsible for over $47 million in JAMES CONNELL sales for the Criteo Brand Solutions division, formally Vice President, eCommerce & HookLogic which she joined in 2013. As a results-orient- Marketing ed sales executive, she continues to grow key advertiser Roots Canada accounts for the company including Google, Philips, and Nestle. In earlier roles, Tammi served as a sales execu- James is responsible for leading the marketing ef- tive at Bizo, a B2B display ad company later acquired forts at Roots with a focus on partnerships, loyalty, by LinkedIn, and in sales at Monster.com. Tammi holds non-traditional and digital marketing. Additionally, he a Bachelor’s degree from Manhattan College and lives is responsible for the company’s digital and integrated with her husband in Hoboken, NJ.

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 23 to grow their businesses domestically and international- DAVID DRUKER ly. Erin has a significant track record in product man- President agement across many infrastructure and productivity The UPS Store technology portfolios.

As President of MBEC Communications Inc., the Master License Franchisor of The UPS Store in Canada, David MICHAEL EUBANKS Senior Vice President & CIO carries with him extensive experience in operations, LCBO retail sales and franchising. He is a current member of YPO, and is an active board member with the Canadian Franchise Association. A graduate of Concordia Univer- Michael has more than 25 years of entrepreneurial, retail sity, David had previously worked in the telecommuni- and technology experience. His former roles include cations industry for nineteen years for Cellular Solution Co-Founder and Chief Technology Officer for One Inc., and Cantel (now Roger Wireless) before joining The Vice Present, Architecture Relationship Management UPS Store network. and Technology Strategy at Canadian Tire Corporation, and various senior technology roles at Best Buy Interna- tional and the T. Eaton Company LTD. Michael has been MONIQUE DUQUETTE a visible and significant industry representative as the National Lead, Customer Experience President of Smart Toronto and Vice President of Infor- and Marketing mation Technology E-commerce and Operations at the SAS Canada Retail Council of Canada.

Monique is a marketing and customer experience executive with over 18 years of marketing and technology experience centered around driving revenue and superior CARMEN FORTINO Executive Vice President and customer experience. Working throughout North Ameri- Ontario Division Head ca, Monique has consulted with Fortune 500 companies Metro Inc. across media & entertainment, retail, financial services, telecommunications, and consumer packaged goods on Carmen has held several executive level positions that elevating their marketing and analytics to the next level. have concentrated on business development, brand and market positioning and new product and service development. He is also a seasoned retail professional with JORDAN EKERS over 30 years of general management experience that Co-Founder & Chief Customer Officer has included a focus on supply chain, logistics, store Nudge Rewards operations and merchandising, store design and financial management. He has a deep understanding of the food retail industry in Ontario following several posts at A Canadian entrepreneur, Jordan is responsible for Loblaw Companies Limited. helping global brands drive business growth by improving team performance. He has spent his entire career focused on helping retailers build meaningful connections with customers to drive profitability. Previous to ANDREW FULLER Assistant Vice President Nudge, he helped launch and build AIR MILES for Social CN Change, and is also the Co-Founder of Carrot Rewards, the world’s first national wellness rewards platform. Andrew has been a part of the CN organization for 24 years, holding positions in Operations, Costing/Finance, ERIN ELOFSON Intermodal Sales & Marketing and Director of Market- Head of Financial Services, Retail ing for CN's Forest Products Division. Andrew’s recent and Telecom appointment oversees the Sales and Marketing activi- Facebook Canada ties for Domestic Intermodal located in Canada, United States and Mexico. Andrew holds an MBA from Concor- Erin leads teams that develop innovative partnerships dia University and an undergraduate degree in business with Canada’s top organizations to accelerate their from the University of New Brunswick and has volun- growth. Building on her passion for technology and our teered on the board for the Food Shippers of America transition to a mobile-first world, Erin collaborates with and within his local community. Canadian leaders on how to use Facebook's platforms

24 • RCC STORE 2017 CONFERENCE Program Sponsored by DUNCAN FULTON KEVIN GRAFF President President FGL Sports Graff Retail

Duncan is responsible for the overall strategic direction Graff Retail Specializes in working with retailers around and growth of more than 400 retail locations across the globe to increase their revenue through improved Canada, including the Sport Chek, Sports Experts, staff performance. For 27 years, they have had the priv- Atmosphere, National Sports, Pro Hockey Life, Hockey ilege of working with many of world’s best and bright- Experts and Intersport banners. Prior to this, Duncan est retailers. Kevin is widely respected as one of North served as SVP Communications & Corporate Affairs, for America’s best retail speakers and trainers and was re- Canadian Tire Corporation and CMO for FGL Sports and cently chosen as one of the Top 50 Retail Influencers. His Mark’s. Throughout his time at Canadian Tire, Duncan principle belief is that retailers are losing too many sales has been integral to the company’s focus on building its each day in their stores that they should be capturing. brand, becoming a new world retailer, and establishing itself as the most innovative retailer in the world. MARK HAAR Canadian Technology Industry Analyst JIM GABEL NPD Group President & CEO Roots Canada Ltd. Mark covers the Canadian audio, video, and imaging industry, with an emphasis on televisions and digital still Mr. James A. Gabel, also known as Jim, has been the cameras. With over 20 years of marketing and analysis Chief Executive Officer and President at Roots Canada experience, Mark provides in-depth insights on the key Ltd. since February 24, 2016. Mr. Gabel served previ- segments within the consumer electronics industry in- ously as an Executive Officer and the President of the cluding video, home, and portable audio, car electronics, Performance Group at Wolverine World Wide Inc. in and digital imaging. Mark is often quoted in publications Michigan from June 2014 to February 4, 2016. He has such as Globe and Mail, National Post and CBC. more than 24 years' experience in the footwear and apparel industry. In his 13 years with adidas Group, he was President of adidas Group Canada with responsibility ROD HART for the consolidation of adidas, Reebok, Taylormade and Vice President, Parcels Rockport. Canada Post

Rod is responsible for the design, development, deploy- DEBBIE GAMBLE ment and performance of the Parcels products and ser- Vice President, Digital vices delivered to all customer segments in the Domes- Products and Platforms tic market. Rod has been focused on expanding Canada Interac Post’s capabilities in the eCommerce/Online Retail segment to improve the customer experience for online Debbie is responsible for the delivery of the digital shoppers. This has included the launch of commercial- commerce and faster payments strategies. With over ized web services, market leading returns solutions, 25 years of experience, Debbie has been involved in delivery preferences such as “Deliver to Post Office”, early iterations of the digital economy including crypto FlexDelivery and the launch of “Delivered Tonight”. currency, mobile commerce, electronic cash, prepaid, EMV, contact and contactless solutions on an international scale. Previous roles include co-founder and SVP Product and Strategy at Dexit Inc. and Head of North THIERRY HAY-SABOURIN America for Mondex International. Before joining Inter- Senior Vice President, eCommerce ac, Debbie has worked with The Royal Canadian Mint, Best Buy Canada Ltd. Visa, Telus, Ontario Lottery & Gaming, Bell and others. Thierry oversees the company’s rapid growth in Total Retail and continued expansion into the online market. Responsible for the eCommerce strategy and vision for the organization, Thierry has been key in the develop-

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 25 ment of the company’s online approach and emergence as a leader in Canadian ecommerce. Thierry has been RAJ KAPAHI instrumental in bringing Best Buy Canada’s Total Retail President initiatives to life, such as launching Reserve and Pick Up, Wicker Emporium eReceipts, Multi-Channel Fulfilment, Delivery Promise, Ship-from-store, and Marketplace. Raj grew up visiting his family's retail stores on week- ends with his father Madan Kapahi, who founded Wick- er Emporium in 1972. During summer breaks, Raj helped GRAHAM HILLIER in the warehouse unloading containers arriving from Vice President & GMM overseas for redistribution to store locations across Costco Atlantic Canada. In 2001 upon completing his education and a few Graham oversees the Ecommerce Division, Costco.ca, years of work and travel experienc, Raj decided to move a role he has been in since 2007. Costco Canada serves back to Halifax and join his family business. He now runs more than 12 million members across Canada, and is one the business together with his father out of the head of the nation's largest retailers. Costco.ca is now one of office in Halifax Nova Scotia. Canada's largest and fastest growing online retailers. Gra- ham started his retail career at Zellers and spent 11 years in buying and marketing positions before joining Costco JEN LEE KOSS in 1994. He was promoted to AGMM at Costco in 2001, in Co-founder & Builder charge of Seasonal, Hardware, HABA, and Sporting Goods. BRIKA

Jen Lee Koss is Co-founder and Builder of BRIKA. Jen is ROBERT HOWARD a Juilliard-trained cellist, a mother of three, and a gradu- Managing Director ate of Harvard University, Oxford University, and Har- Kurt Salmon vard Business School. She spent over a decade working in management, consulting, investment banking, and private equity before Co-Founding BRIKA with her part- Robert and co-leads the America’s Retail Digital Strate- ner Kena Paranjape. gy Practice. He brings a unique combination of retail & CPG experience, digital & technology acumen, and his passion for creativity, innovation, and customer experience transformation to solve his clients most challenging WILLY KRUH problems. Prior to Kurt Salmon, Robert held executive Global Chairman and National Leader, level positions at Deloitte, Service Management Group, Consumer Markets and ClearBrick LLC. He has authored multiple articles KPMG LLP and books including The Customer Experience Fiasco, 7 Steps to Customer Experience Domination, and has spo- Willy Kruh has served as the auditor and advisor to ken at numerous conferences and client workshops. many premier, multinational companies for more than 30 years. He is currently the Global and Canadian Chair of KPMG’s Consumer Markets practice which serves many of largest international consumer brands in the PETER KALEN world within the Retail and Food, Drink & Consumer CEO Goods) sectors. He has responsibility for the customer Flexiti Financial strategy and growth of the Consumer Markets practice in 155 countries, while managing over 30 global retail accounts. In addition, he has substantial experience Peter is one of Canada’s most seasoned retail credit ex- helping consumer and industrial companies, both public ecutives. He spent the early part of his career at Canada and private, in the areas of mergers and acquisitions, Trust in the credit card and consumer lending division. divestitures, initial public offerings, restructuring and He subsequently joined Citibank Canada’s credit card transaction services. Willy is a regular contributor of division rising to become SVP and CMO. At Citibank, articles to major publications throughout the world, and Peter worked closely with Petro-Canada to launch the a speaker at global seminars and conferences. He is also Citibank Petro-Points MasterCard, the first major launch well known in the media, often speaking about trends of a contactless credit card in Canada, and one of the and issues faced by consumer markets companies, in- most successful credit card launches in Canadian his- cluding topics related to cross-industry investment and tory. Peter also managed the marketing for credit card global expansion. programs with other major retail partners.

26 • RCC STORE 2017 CONFERENCE Program Sponsored by KIARA LEBLANC MICHELLE LIEM Vice President, Brand & Creative Director Canadian Toy Industry Analyst Saje Natural Wellness NPD Group

Involved in the Saje business since childhood, Kiara Michelle joined The NPD Group in 2015, overseeing the LeBlanc has inspired and assisted in the design, devel- launch of the Toys business in Canada. Michelle is highly opment and production of most Saje products that are regarded and comes to NPD with over 20 years in the on the shelves today. Leading the creative & product toys and gaming space. Her experience includes time development teams, Kiara heads the innovation, supplier with such companies as Hasbro Canada and Disney Can- relation and design departments within the Saje Cre- ada. Michelle holds a Master of Business Administration ative Office in downtown Vancouver. A previous student degree from the Schulich School of Business in Toronto, of Emily Carr, Kiara’s love for technology and design Ontario. Michelle often shares her industry expertise on continues to inspire Saje as they push traditional retail TV with BNN and CBC, and is frequently quoted in the boundaries and expand their offering across Canada. Toronto Star, Globe and Mail, and National Post.

FREDERICK LECOQ MATTHEW LINGARD Vice President, eCommerce & Senior Vice President, BI/Analytics Marketing Eclipse Golf Town

Frederick is responsible for elevating Golf Town’s digital Matthew has over twenty years of experience in busi- footprint and creating an interconnected retail land- ness intelligence (BI) and analytics working with cus- scape that allows eCommerce to successfully coexist tomers in various industries in more than 30 countries. with brick and mortar. From designing and implement- In his role as Senior Vice President, Matthew manages ing a cutting-edge omni-channel plan to enhancing Golf the BI & Analytics practice at Eclipse overseeing the de- Town’s digital presence, Frederick applies an innovative velopment of next-generation, cloud-based BI solutions, approach to building emotional connections with cus- built on the Microsoft Azure platform, that deliver intelli- tomers. Before engaging in the journey to establish Golf gent reporting and predictive analysis to help organiza- Town Ltd.’s brand as Canada’s home of golf, Frederick tions make faster, better decisions. led the Sport Chek digital marketing and eCommerce transformation as SVP of Marketing. KRIS MASLANYK Vice President, Store Operations JENNIFER LEE FGL Sports Partner National Retail Leader and Consumer Analytics Practice Leader, Deloitte LLP Kris has national accountability for the Sport Chek, At- mosphere, National Sports and Pro Hockey Life banners. Jennifer sits on the global retail executive team at Prior to taking on this challenge, Kris held the Vice Pres- the firm and leads the Consumer Analytics Center ident of Operations role with Marks and L’Equipeur. His of Excellence for Deloitte globally. Her mandate is to retail experience with FGL Sports, Mark’s and Skechers leverage her Retail and Consumer expertise in Omni- spans over 20 years and serves him well in leading, de- channel to help clients make sense of the vast quantities veloping and inspiring the 10,000+ frontline employees of data which exists in their organizations utilizing an at FGL Sports. Kris is an avid Sports fan, enjoying golf, insight-data driven approach. She focuses on assisting football, and hockey. clients in developing insight-driven strategies to deal with an increasingly connected consumer and complex business issues.

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 27 ERIC MATUSIAK SHAUNA McMILLAN National Retail Leader Director of Marketing, Domestic BDO Canada Intermodal Group CN

Eric is a sought-after consultant with over 20 years of Shauna is a passionate leader dedicated to continuing experience working with leading retailers and consumer to develop and improve organizations through achiev- business clients across North America. Currently the ing operational excellence and continuous improve- National Retail Leader at BDO Canada, Eric focuses ment, leading to opportunities for ongoing growth and mainly on the ongoing development and execution of success. A creative individual who fosters collaboration retail industry strategies. He oversees BDO IT Solutions’ in problem solving to achieve robust and effective solu- retail offerings and assets, guides growth and capabili- tion. Shauna is now responsible for a wide array of com- ty development, and manages the retail industry client mercial matters including establishing marketing and portfolio with a focus on improving the customer expe- pricing strategies as they relate to that business unit. Ms. rience and driving business transformation. McMillan originally started with CN in June 2013 as the Director of Marketing for the Automotive business unit.

JAMES McKAY Founder & President ANGUS McOUAT AVLECA Group Vice President, Merchandising & Marketing Pusateri's Jim helps clients develop an end to end strategic blue- print to drive world class culture and performance, con- At Pusateri's, Angus has helped support their recent ex- necting the dots from the shop floor to the board room. pansion including a partnership with Saks Fifth Avenue Jim has deep roots in supply chain, retail and the food to create Food Hall experiences in the Canadian market. business. His retail career started in the Produce De- Since joining he has focused on building out the cat- partment at Miracle Food Mart (now Metro) as a young egory management capabilities of the team, integrat- teenager. Following fourteen years in the Industrial Gas ing marketing and merchandising activities to create business he returned to the retail space in 2010 as a powerful stories for the customer, and ensuring a strong supply chain executive at Walmart Canada. From 2010 focus on high quality new and exclusive products. Prior to 2016, Jim held positions as the executive lead for to joining Pusateri's Angus held a leadership position in Transportation and End to End Supply Chain Strategy. merchandising at Canadian Tire and spent more than 10 years in strategy consulting.

REBECCA McKILLICAN President & CEO JACQUELINE MILCZAREK Well.ca Vice President & Executive Producer iPoliticsLive Rebecca is the President & CEO of Well.ca, one of Can- ada's largest online eCommerce companies specializing Jacqueline is an established network level news anchor in health, wellness, beauty and baby. Before becoming who thrives on educating, engaging and empower- part of the Well.ca team, Rebecca worked for the New ing audiences. She is an award-winning journalist with York City-based private equity firm Kohlberg, Kravis & a known national profile and more than 2 decades Roberts (KKR) within the retail and consumer group. of broadcast journalism experience. In her previous Rebecca has also worked at McKinsey & Company. role as national morning news anchor for CTV News Rebecca holds a B.A. from the Richard Ivey School of Channel, Jacqueline set the daily agenda for breaking Business, a B.Eng in Electrical Engineering from Western news in Canada. She is now tasked with innovating the University, and an M.B.A. from Harvard Business School live journalism experience at iPoliticsLive, leading a where she was a Baker Scholar. ground-breaking team of experts to build community around topics of shared interest.

28 • RCC STORE 2017 CONFERENCE Program Sponsored by EGIL MOLLER NIELSEN BEN MULRONEY Senior Vice President, Penguin Pick-Up, Co-Host Penguin Fresh CTV's Your Morning and eTalk SmartCentres

Egil brings years of global experience in executive roles With more than 16 years of experience in broadcasting, within corporate strategy, end-2-end supply chain and Ben is one of Canada’s most respected journalists. As turnaround for leading consumer product, retail and the co-host of both CTV’s new programs, Your Morning, eCommerce businesses. Currently SVP & Head of Business and Canada’s number one entertainment show, eTalk, for SmartCentres Inc. eCommerce strategy and new line of he brings the best to what he does as a speaker, emcee, business ‘Penguin Pick-Up’ & ‘Penguin Fresh’ that combines event moderator, and interviewer. Whether on stage or the ease of online shopping with convenience of Brick & in front of a camera, Mulroney draws on his incredible Mortar at more than 250 SmartCentres shopping centres. expertise to create memorable and entertaining experi- Prior to SmartCentres, he has served in executive roles ences for all his audiences. Throughout his career, Mul- around the world at Mattel-Mega Brands, Bodum Coffee & Tea, LEGO Group, ECCO Shoes and DHL. roney has covered renowned events such as the Oscars, the Golden Globes, the Emmys, and the Juno Awards.

LINDA MONTALBANO Vice President RICK NEUMAN Graff Retail CIO & Executive Vice President, eCommerce Walmart Canada You won't find anyone more passionate about retail than Linda Montalbano. She started in the industry 25 Rick is responsible for leading the eCommerce team in years ago on the front lines and worked her way up to integrating and stimulating growth for Walmart in the become the Vice President of Retail Operations for a digital marketplace, and applying modern technology to national retail chain. For the last 12 years, she’s been enable success of Walmart teams across stores, mer- working with retailers to achieve the best results pos- chandising, and other core systems. Rick joined Walmart sible through their store management teams and front in 2012 as director of site experience in eCommerce. line associates. Although her expertise has always been During this time, he helped establish Walmart.ca as a in retail operations, leadership has been the pillar to her best-in-class retail site, while expanding the compa- success. Linda speaks passionately about leadership in ny’s online presence. Before joining Walmart, Rick held the industry. digital development and marketing positions at Sears Canada and Canadian Tire.

ASHLING MOORE Managing Director, Digital Revenue GARY NEWBURY Metroland Media Supply Chain Logistics Last Mile Logistics Expert

Ashling is charged with creating new & innovative marketing solutions for national businesses and SMBs Gary specializes in strategic transformation within Retail across Canada. She started her 20+ year career in the Logistics. He is recognized as a visionary in “Last Mile more traditional media outlets (newspapers, flyers, Logistics”, the most complex area within retail supply trade shows, magazines & phone books) and then pro- chains. His 30-year experience is notable for rapidly pelled her marketing savvy into the Digital space over a transforming underperforming distribution networks decade ago. Combining her ability to drive foot traffic and developing competitive advantage, driving growth to stores & online traffic to corporate sites, she offers and customer loyalty. As a leader within high growth the right mix of local awareness and results for Metro- B2C channels, he’s occupied several Interim C level roles, land’s clients. including leading one of Europe’s largest home delivery companies, serving many UK retailers including Amazon.

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 29 STEPHEN O’KEEFE DARYL PORTER Retail Adviser & Subject Matter Expert Vice President, Omni-Channel Retail Council of Canada Operations (Online Grocery) Walmart Canada

Stephen O’Keefe works with Retail Council of Canada to Daryl started his career at Walmart Canada in 1995, and advise on the many aspects of loss prevention affecting has been a student of retail ever since. He was pivotal shrinkage and profitability for retailers. He has 30 years to the launch of the Supercentre business in Canada. He of experience working directly with some of the largest launched Walmart’s Online Grocery business in the Ot- retailers in Canada. Stephen held the role of VP of Loss tawa Market, in 2015. In February 2016, Daryl moved into Prevention and Risk Management with Walmart Canada, the eCommerce business unit in the role of Vice-Presi- as well as a key member of a global team dealing with dent, Omni Channel and Online Grocery. He is respon- Mergers and Acquisitions which exposed him retail in sible for advancing Walmart Canada’s digital efforts in countries such as Russia, Japan, and Brazil. Stephen acts the omni-channel space while leading the team that is as an advisor to the Loss Prevention network of profes- developing and deploying the expansion of the Online sionals in areas such as refund fraud, organized crime, Grocery business across Canada. restorative justice and the various legislative issues that come up over time. SYLVAIN PRUD'HOMME President & CEO CRAIG PATTERSON Lowe's Canada President & CEO Retail Insider Sylvain is responsible for driving the Canadian home improvement business for Lowe’s, including RONA’s Craig is a special projects consultant at Retail Council of network of stores and independent dealers operating Canada, as well as Director of Applied Research at the under other banners. Prud’homme joined Lowe’s as University of Alberta School of Retailing in Edmonton. president of Lowe’s Canada in 2013, and he has more He has studied the Canadian retail landscape for the than 30 years of experience in the Canadian retail past 25 years and he holds Bachelor of Commerce and industry. Prior to Lowe’s Canada, Prud’homme served Bachelor of Laws Degrees. He is also President & CEO as executive vice president of operations and merchan- of Vancouver-based Retail Insider Media Ltd, and edi- dising for Loblaw Company. He was also president of tor-in-chief of online industry publication Retail Insider. western operations for Sobeys and spent several years as senior vice president of operations and merchandising for Wal-Mart Canada. DEBORAH POOLE General Manager, Wayfair Canada Wayfair.ca STEVE QUINTIN Director of Digital Commerce Grocery Gateway Wayfair.ca is part of the Wayfair Inc. family of sites that offers an extensive selection of over 7 million unique home furnishings and décor items across all styles Steve Quintin is Director of Digital Commerce for Gro- and price points. A pure e-commerce player since its cery Gateway. Grocery Gateway, owned and operated founding in 2002, Wayfair focuses on retail technolo- by Longo’s, has been delivering groceries to homes and gy and innovation to powers an unparalleled customer businesses in the Greater Toronto Area for 20 years. experience. Deborah is a 7 year Wayfair veteran with Steve is responsible for developing and executing Gro- experience across multiple business units. She launched cery Gateway’s core capabilities and roadmap in the Wayfair.ca in January 2016 and has been scaling Way- ecommerce space. Most recently, he lead the team re- fair’s unique assortment and customer service value sponsible for the relaunch of the Grocery Gateway web proposition in Canada ever since. and mobile experiences. Steve has more than 10 years of experience in e-commerce.

30 • RCC STORE 2017 CONFERENCE Program Sponsored by DAVE RODGERSON TED SALTER Retail Industry Leader Partner, Advisory Services Microsoft Ernst & Young LLP

Dave plays a senior business development role at Micro- Ted is the National Leader of EY’s Consumer Products soft Canada focused on the Retail, CPG and Hospitality and Retail Sector and a member of EY’s Global CP&R industries. Mr. Rodgerson is a Retail industry expert with Advisory council. Over the past twenty plus years, Ted more than 25 years’ experience working with leading has had the opportunity to advise clients throughout Canadian Retailers in sales, marketing, operations, IT the Americas with respect to the improvement of their and strategic planning roles. Mr. Rodgerson works close- top line growth and bottom line performance achieved ly with both clients and industry associations that share through both business and technology transformation an interest in enhancing the consumer experience. His initiatives. He has served clients across the entire value work has included consulting with such firms as Tesco chain from manufacturing through to consumer goods supermarkets in the UK, Canadian Tire Corporation, and every retail format imaginable. Target Department Stores, Imperial Tobacco, Walmart Canada and Rogers Communications. KERRI-ANN SANTAGUIDA Vice President and General Manager MICHELE ROMANOW of Merchant Services Canada Co-Founder American Express Buytopia.ca & Snap By Groupon A skilled executive with a passion for partnerships and collaboration, Kerri-Ann Santaguida is the Vice Presi- Tech titan Michele Romanow is an engineer and a serial dent and General Manager of Merchant Services Can- entrepreneur who started three companies before her ada at American Express, where she leads the Global 28th birthday. The newest and youngest entrepreneur Merchant Services Business across Canada. Kerri-Ann to join CBC’s hit show Dragons’ Den, Michele is the and her team work closely with millions of merchants co-founder of e-commerce platforms Buytopia.ca and across Canada that accept American Express and serve Snap By Groupon, which have saved millions of users as an acquirer, processor and marketing partner for hundreds of millions of dollars. She is also the co-found- merchants of all sizes, including small, regional and er of clearbanc.com, an online financial service for free- global businesses. lancers, independent contractors, and entrepreneurs. Snap by Groupon was acquired by Groupon in 2014, and Buytopia.ca ranked #3 on the "Profit Hot 50" list of the fastest growing Canadian companies, and #1 on Chate- KAMY SCARLETT laine's W100 list of fastest growing companies. Senior Vice President, Retail and Chief Human Resources Officer Best Buy Canada Ltd.

SIMONA SALTER Kamy is accountable for sales and profits in over 180 Vice President, Client Management, stores across Canada, in addition to enacting the human Merchant Services resources and talent management strategies for the American Express company. Often referred to as a ‘unicorn’ for her unique- ly defined experiences in retail, Kamy’s background has Simona oversees overall strategy for the growth and included such roles as VP of Retail at the Bay, and SVP development of new and existing relationships across of Marketing for Hudson’s Bay Company and its four the company’s merchant network. A seasoned market- banners, as well as serving as the SVP of Talent Manage- ing strategist and digital trailblazer, Simona is an integral ment at Loblaw. In her role at Best Buy Canada, Kamy member of the senior leadership team, focusing on driv- brings a wealth of knowledge, a strong leadership men- ing growth and engagement for the brands and rela- tality, and an acute skillset to lead her teams. tionships across the American Express network. She is a passionate leader within the American Express People Leader Learning Path program and is an active mentor to individuals both inside and outside the organization.

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 31 MATTHEW SHAY DOUG STEPHENS President & CEO Founder National Retail Federation Retail Prophet

Matthew serves as chief advocate and spokesman for Doug is one of the world’s foremost retail industry futur- the nation’s largest private-sector industry employer, ists. His intellectual work and thinking have influenced responsible for creating one in four U.S. jobs and gener- many of the world’s best-known retailers, agencies ating $2.6 trillion in annual GDP. Since his arrival in 2010, and brands including Walmart, Google, Home Depot, Shay has transformed NRF into Washington’s most Disney, BMW, Citibank, and Intel. Doug is also listed as powerful voice supporting the retail industry, leading one of retail’s top global influencers by Vend.com. Prior the organization to new levels of effectiveness on policy to founding Retail Prophet, Doug spent over 20 years issues, increasing awareness of the industry’s economic in the retail industry, holding senior international roles impact and expanding political engagement. Under his including the leadership of one of New York City’s most tenure, membership has more than doubled to 18,000, historic retail chains. revenue has doubled and advocacy investments have grown significantly. TAMARA SZAMES Canadian Fashion & Footwear MICHELLE SMYE Industry Analyst General Manager - Canada Retail NPD Group Hallmark Cards Tamara has over 10 years of experience in the Canadian fashion industry. She has excelled as stylist, designer, Michelle Smye has over 30 years of leadership experi- merchandiser and creative director. She has worked ence with Hallmark Cards, Canada. As General Manag- closely with the top Canadian retailers to build assort- er—Canada Retail, Ms. Smye has developed a reputation ment plans and merchandising strategies. Tamara joined for effective change management, pursuing opportu- The NPD Group in 2015, helping the world's top brands nities that will create sustainable value for the future and retailers navigate the Canadian landscape using of the organization. Leveraging knowledge, energy data and market intelligence insights. She keeps a pulse and optimism, she has forged strong relationships with on the fashion and retail industry, presenting key trends independent retailers and is a passionate advocate for to manufacturers, retailers, and retail reporters at CBC, their Canadian flagship stores—both corporately and Globe and Mail, and National Post, to name a few. independently owned.

NICOLE TAPSCOTT SEAN SNYDER General Manager President Casper Engagement Agents

Nicole leads the growth strategy of Casper's largest As an award-winning sales, ecommerce, marketing and market outside of the US, splitting her time between technology leader, Sean has over 15 years’ experience Casper's headquarters in New York City and her home- in high growth B2B, B2C and C2C industries. Prior to town, Toronto. Prior to joining Casper, Nicole was Di- founding Engagement Agents, Sean was the Director of rector of Partnership Marketing at Relationship Science, Sales & Marketing for Stitch It Clothing Alterations. With and Head of New Media and Collaborative Platforms at the support & involvement of Stitch It, Sean developed the World Economic Forum. She began her career con- Engagement Agents, a world class solution to help sulting to major retail organizations at Accenture, and retailers & shopping centres gain competitive advantag- led international teams to identify new partnerships and es, save time and money, while increasing impressions, marketing opportunities in lead generation, customer traffic and sales to their stores, website & social media! retention, and community engagement.

32 • RCC STORE 2017 CONFERENCE Program Sponsored by MATTHEW TEEPLE DON UNSER Canadian Sports Industry Analyst Retail President, Retail Business Group NPD Group NPD Group

Matthew Teeple covers the Canadian apparel and Don leads The NPD Group's recruitment and business footwear industries with an emphasis on sports and development efforts for its panel of retailer partners, recreation. He has immersed himself in the Canadian representing more than 900 retailers worldwide. Don sports landscape, embracing not only Canada’s nation- also oversees Corporate Marketing, Financial Services, al pastime, hockey, but also baseball, golf, soccer, and NPD’s Public Sector practice, Connected Intelligence, more. Matthew provides in-depth insights and industry and the Entertainment practice. Prior to joining The NPD expertise to many of the leading brands and retailers in Group, Don was a 20-year veteran at Hewlett-Packard the global sports marketplace. He focuses on categories and held a variety of positions with the company. Don such as running, outdoor, fitness, and athleisure. managed the company's relationship with all U.S. retail outlets and oversaw sales, finance, marketing, and operations of the company's consumer product portfolio. FRANÇOIS THÉRIAULT Co-Founder & Co-CEO Surmesur PETER VAN STOLK CEO SPUD.ca As Co-CEO in charge of supply chain and logistics at Surmesur, François Thériault constantly seeks out new opportunities to enhance the client experience, from the Peter is the CEO of Sustainable Produce Urban Deliv- choice of fabrics to how the finished product is delivery or SPUD.ca™, the largest pure play online grocer in ered. He was inspired to co-found Surmesur with his Canada. SPUD.ca is focused on creating meaningful re- brother, Vincent, when their world travels revealed the lationships with Canadians around the benefits of local, potential to offer a new way for men to shop, with more organic food within the $100 billion annual Canadian and better options to create truly unique products. grocery market. SPUD.ca operates in 4 markets and François stresses the importance of providing a per- utilizes proprietary technology. With 400 employees, sonalized, “human” experience throughout the creative SPUD.ca is building community among its customers process, a key component of the company’s success. both online and off with a unique omni-channel strategy of hyper local small markets through its retail brands, Be Fresh Local Market and Organic Acres Market. VINCENT THÉRIAULT Co-Founder & Co-CEO Surmesur KRISTY WIEBER Co-Founder and President Rent frock Repeat Vincent is a passionate entrepreneur whose main mo- tivation is to do things differently. The Surmesur concept is proof that he is not afraid to walk the unbeaten For as long as Kristy Wieber can remember, she yearned path. Since creating Surmesur in 2010 with his brother, for a career that would ignite her passions for art and François, he has enjoyed exploring new facets of entre- fashion. With years of experience in marketing and preneurship while wearing several hats in management, account management, sales management and retail, she design and marketing. Vincent is actively involved in his was ready to start something that would bring together local Chamber of Commerce, mentors university and her talents and be part of the sharing economy at the college students to achieve success in their entrepre- same time. Along with her business partner, Rent frock neurial projects, and is a frequent conference speaker. Repeat came to life. Becoming an entrepreneur to a collaborative consumption business that disrupts the retail norm has taught Kristy countless new skills and lessons and gives her a chance to make an impact on women, the environment and the retail landscape.

#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 33 joined Farm Boy with a mandate to expand the busi- MELISSA WILLIAMS ness. Under his leadership, the company has grown from Director of Global Retail Services a nine-store chain in the Ottawa region to now 23 stores Underwriters Laboratories of Canada in Ottawa, Kingston, the GTA and Southwestern Ontario with further expansion plans underway.

Melissa works with global retailers, distribution partners and re-sellers on the education of ever changing safety standards. Her team focuses on Commercial and Industri- ERIN YOUNG Chief Marketing Officer al products including all electrical, wire and cable, build- Well.ca ing, life and safety products and performance materials.

Erin has spearheaded efforts to re-launch the Well.ca brand, enhance content marketing, improve the shop- BRAD WING ping experience and onsite merchandising, accelerate Vice President, Partnerships & Platform new customer acquisition, expend Well.ca into physical SweetIQ retail and strengthen vendor management. She has over 15 years of experience in the retail sector. Formerly, Erin was a leader in McKinsey & Company North American Brad is VP Partnerships and Platform at SweetIQ. A sea- Retail Practice where she led several large-scale retail soned local marketing and business development pro- transformations in Canada and the US and worked fessional, Brad has delivered industry leading products closely with Drug, Grocery and Specialty retailers on such as the first global Yellow Pages open API platform, the Strategy, Marketing, Merchandising and Operations now copied +6 times across the globe. In his role at topics with a focus on multi-channel. SweetIQ, Brad leverages his ability to build top tier relationships, and has been instrumental in the development of SweetIQ’s API. BEN ZIFKIN Founder & CEO KRISTEN WOOD Hubba CEO & Creator THE TEN SPOT Ben Zifkin is a successful repeat entrepreneur and bestselling author of 'The Rise of The Craft Brand”. He has spent the last 15 years helping some of the world’s Kristen Wood is the CEO + Creator of THE TEN SPOT largest organizations leverage technology to compete Beauty Bars, Canada's fastest growing beauty services in business. His most recent business, Hubba, is the company with locations across Canada. Starting with fastest growing B2B network connecting brands and a single store in Toronto’s then up-and-coming Queen retailers. Hubba is building out the world’s richest, most West neighbourhood, THE TEN SPOT has become one comprehensive data set of product information. Hub- of Canada’s beloved brands, in part due to Kristen’s ba is routinely recognized as one of the most powerful quirky humour and commitment to excellence. Kristen companies powering the next generation of commerce. was named Canada's Top Young Female Entrepreneur in Utilizing years of experience dealing with large organi- 2015, along with being named one of PROFIT/Chatelaine zations, Ben has focused his effort to shining a spotlight Magazine’s top 100 female entrepreneurs in Canada for on amazing craft brands and their products. the past three years.

JEFF YORK Co-CEO Farm Boy

Jeff began his career in retail when he joined Giant Tiger Stores, where after several years in operational and management roles, assumed the presidency. Jeff helped grow the business from a regional discount chain with 250 million in sales, to 1.4 billion in sales nationally as the third largest discount chain in Canada. In 2009, Jeff

34 • RCC STORE 2017 CONFERENCE Program Sponsored by EMPOWERING RETAIL Profitable growth. Customer loyalty. Operational excellence.

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36 • RCC STORE 2017 CONFERENCE Program Sponsored by EVENT SPONSORS

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#STORE2017 • #RETAILMATTERS • @RetailCouncil RCC STORE 2017 CONFERENCE • 37 What will be more important in the future: the right skillset or the right mindset? Find out how EY’s Retail and Consumer Products advisors can help you manage disruption. ey.com/ca #BetterQuestions © 2017 Ernst & Young LLP. All Rights Reserved. ED None. 2295076 ED None. Reserved. All Rights LLP. & Young © 2017 Ernst www.pwc.com/ca The new retail ecosystem: From disrupted to disruptor SAVE ON SHIPPING! What will be more We've helped retailers save up important in the to 20% of their shipping costs by switching to intermodal. Visit us future: the right at our booth to find out how! skillset or the right mindset? Find out how EY’s Retail and Consumer Products advisors can help you manage disruption. ey.com/ca #BetterQuestions Read about the six strategies retailers are using to attract and keep today’s shoppers.

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Reinvent retail. Build a store of the future. Discover solutions to help your business adapt, survive, and thrive.

Visit our booth for a chance to win one of ﬁve $500 shopping sprees!

© 2017 Ernst & Young LLP. All Rights Reserved. ED None. 2295076 ED None. Reserved. All Rights LLP. & Young © 2017 Ernst Booth 336 Find out more about what we can achieve together in retail. www.compugen.com/retail | www.hp.com/go/pos Simplifying the business of technology . . . together FLOOR PLAN 2017 MAY 30-31, TORONTO

337 ACCEO Solutions Inc. 113 Liquidity Services 240 BookingBug 130 LG Electronics 326 Brother Canada 127 Mannington Commercial 226 B-Stock Solutions 225 Matter and Form 126 Bullfrog Power 222 Metroland 241 Chase Paymentech 313 Nudge Rewards 301 Chatter Research 201 NVT Phybridge 236 CHEP Canada Inc. 325 PUDO 404 CN Rail 243 Relation1 336 Compugen/HP/Intel 312 Retail Maverick 211 Cradlepoint Inc. 141 Retalon 123 D&P Custom Lights and 249 Rogers Comunications Inc. Wiring Systems Inc. 149 Salesforce 129 Dialog Insight 255 Salesforce Office 137 Enterprise Ireland 128 SIAL 213 Glacier Media Group 115 Siteimprove 339 Graff Retail 300 Soft Signs 208 GS1 Canada 227 Spice Technologies 212 Halo Metrics 311 Sweet IQ 223 HD Source 200 Tangentia 323 Inpixon 111 Techni-Connection/Cegid 248 InterTrade Systems 145 Tel-e Connect Systems Ltd. 327 JRoss Retail Recruiters 147 The Answer Company/Sage 348 KPMG 237 TruMedic's 310 Lenbrook/Motorola 210 TruRating

Be sure to visit the Silent Auction to help raise money for the Retail As a Career program.

40 • RCC STORE 2017 CONFERENCE Program Sponsored by VIP Lounge

Speakers Lounge Washrooms

149 348

147 248

145 243 249 255

Concurrent 141 240 241 Theatre A

339

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128 Concurrent Theatre B 126 227 326 327

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Exhibit Hall Washrooms Entrance

REGISTRATION See What NPD Sees

Children’s and infant sets Acti on ﬁ gure +5% collecti ble sales increased 54%

Natural skincare grew +7%

Women’s sports bras increased Take-out coﬀ ee grew +17% 7% in Canada vs. last year

Gaming notebook unit sales grew 51% year over year

Source: The NPD Group/CREST®, BeautyTrends®, Consumer Tracking Service, Retail Tracking Service, 12 ME February 2017

Discover insights and solutions for Canada’s retail landscape. Contact Silvia Xoyon at 647-723-7765 or [email protected]. npdgroup.ca | Twitter: @npdcanada Brand-Amplifier-RCC.pdf 1 2017-05-23 3:32 PM

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SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. © 2017 SAS Institute Inc. All rights reserved. G52668US.0517 98637 AD_112586_GroupAdvantage_0216_FP_E_outline.indd 1 2017-05-02 11:57 AM