Etail Canada Was Truly the Best One Yet! It Just Gets Bigger and Better Every Year

The Premiere eCommerce Event For Canadian Retailers

CANADA eTail 2014 May 5-7,2014 • Hyatt Regency Toronto On King Street • www.etailca.com

Relationships, Quality Interactions & Top Rated Content Is What We Do

Learn from 50+ eCommerce And Marketing Executives:

Bal Sahjpaul Hicham Ratnani Nancy Richardson Head of eCommerce COO/CFO & VP, Global Digital & Air Canada Co-Founder Brand Strategy Frank & Oak lululemon athletica Rosie Riolino-Serpa Ben Burmaster Sean C. Clark AVP Digital President President and Canadian Tire Snuggle Bugz Co-Founder Corporation ShoeMe.ca Arash Fasihi James Connell President & CEO Frederick Lecoq VP eCommerce Cymax Stores Inc. VP Marketing and Roots Canada e-commerce FGL Sports Ltd

“This year’s eTail Canada was truly the best one yet! It just gets bigger and better every year. The list of speakers and attendees was very impressive” Richard Cohene, Director of Marketing, Beyond The Rack

Lead Sponsors:

Register Call: 646.200.7530 or 888.482.6012 Fax: 646.200.7535 Today Email: [email protected] Web: www.eTailca.com Table Of Contents: CANADA Conference Agenda ...... 3 eTail 2014 About The Sponsors ...... 14 About The Media Partners ..... 16 May 5-7,2014 • Hyatt Regency Toronto on King Street • www.etailca.com Conference Pricing...... 17 eTail Canada is all about driving revenues from Hotel Information ...... 17 your eCommerce and omni-channel business. Learn quick wins and long term strategies that Thank You To The will enable you stay ahead in the market. eTail Canada 2014 This year, we will have the top executives in online retail presenting on Advisory Board the biggest challenges of Canadian retailers including: omni-channel eﬃ ciencies, shipping and logistics, organizational challenges, customer For Your Guidance acquisition and retention campaigns, mobile, social and everything And Advice… else in between. James Connell Day One: Optimizing Omni-Channel Strategies VP eCommerce Roots Canada Day Two: Executing Premier eCommerce Fundamentals Alaa Hassan Day Three: Social Engagement & Customer Experience VP eCommerce iNetVideo

Dave Mack 5 Reasons To Register Today VP eCommerce Enable your business to increase sales. Carve out your competitive & Business niche. Register today. Development The Source 1. The perfect sized event. eTail is the perfect sized event for you to shop for solutions, network with retailers and leave with key learnings. It is your boutique Renee Racine- conference experience. Kinnear Director, Digital 2. Our dedication to your education. Customer The eTail event team works for an independent research organization, Experience devoting 100% of its resources towards executing industry-leading Indigo conferences. With year round research with executives from every vertical, the content covered at our conference refl ects the latest trends and developments in the industry. Richard Cohene 3. Networking every day. Director of Some of the most valuable interactions at a conference are through Marketing networking, and we have more retailer-only networking than any other and Business industry conference. Development Beyond the Rack 4. Detailed retailer presentations. 87% of the presentations are from your retailer peers, with a minimum of 4 tactical take-aways, presenting the business case AND results. Richard Sejean Director of 5. Customer service is paramount. E-Commerce The eTail staff is the event staff . We don’t hire temps and part-timers Browns Shoes to run the show, because the event is our business and delivering a great experience for you is imperative. And when you need us, you can fi nd us easily. Tanbir Grover If you are interested in quality interactions, content that is specifi c to Senior Director, your business needs and networking with your peers, attending eTail eCommerce is the best investment you can make. Guaranteed. Lowe’s Canada

2 Call: 646.200.7530 or 888.482.6012 Email: [email protected] Web: www.eTailca.com Agenda At-A-Glance

Optimizing Omni-Channel Strategies RETAILER DAY 1 MAY 5, 2014 ONLY 8:00 Continental Breakfast & Registration Sponsored By Sailthru 6. RTB And Data Marketing: Leveraging Your Data To DAY 8:40 Welcome Remarks Optimize Your Acquisition And Loyalty Campaigns Olivier Goulon, Partner and Co-Founder Megan Kessler, Event Director, eTail Canada 2014 makazi group 8:45 Chairperson’s Opening Address 7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition 9:00 Creating The Endless Aisle For Your eCommerce Website Rajen Ruparell, Co-founder, Groupon International (Citydeal), SVP Krista Collinson, VP of Logistics, Toys R Us Global Sales Groupon 9:20 The Feed Economy – Driving Business Results In A Mobile First 12:30 Luncheon For All Attendees In The King Street Social World Restaurant Josh Bloom, Group Director, Retail, Facebook Canada 1:30 Continuation of Roundtable Discussion (last 3 tables) 9:40 It’s Diff erent Here….Oh Really? 2:40 Peter Sheldon, VP & Principal Analyst, Forrester Research Afternoon Refreshment & Networking 3:10 10:00 Morning Refreshment & Networking Break eTail Canada 2014 Benchmarking Study 3:20 10:30 Roundtable Discussions (fi rst 5 tables) Creating A Seamless Experience When Shipping To The Consumer 1. Optimizing Delivery Convenience By Product Category Jordan Versluis, E-Commerce Manager, Boathouse Marc Smith, Director, eCommerce Market Development, Canada Post 3:40 Using Multi-Channel Technology To Link The Online And In- 2. Ecommerce Platforms For Omnichannel Excellence Store Experience Chris Hooven, SVP, Sales & Business Development, OSF Global Services Bill Baker, President, Consonant Skincare; Tara Conway, Director, 3. From Search Engine Optimization To Search Experience eCommerce, Toys R Us; Tamy S. Butterfi eld, Director, eCommerce, Optimization: The New Reality Of Search Sears Canada; Matt Nelson, Director of eCommerce Operations, Guillaume Bouchard, CEO, iProspect; Annette Warring, President, Aegis Hudson’s Bay Company; Rosie Riolino-Serpa, AVP Digital, Canadian Media Canada Tire Corporation 4. The Retail Order Management Imperative: Why OMS Is Playing A 4:20 Creating And Maintaining Omni-Channel Strategies To Pivotal Role In Cross-Channel Revenue Growth Generate Long-Term Growth For Your Brand Michael Turcsanyi, President, OrderDynamics Corp James Connell, VP eCommerce, Roots Canada 5. Enabling An Effi cient Retailer Distribution Model To Support 4:40 Cocktail Reception Hosted By OrderDynamics eCommerce Growth This reception is only open to participants of this day’s sessions. Executive Presenter, Purolator

DAY 2 MAY 6, 2014 Executing Premiere eCommerce Fundamentals 8:00 Continental Breakfast & Registration Sponsored By Sailthru 12:00 Q & A Interactive Roundtable Discussions: 8:40 Welcome Remarks 1. Selecting The Right eCommerce Platform For Your Business Megan Kessler, Event Director, eTail Canada 2014 Arash Fasihi, President & CEO, Cymax Stores Inc. 8:45 Chairperson’s Opening Address 2. Responsive Design: Analyzing The Newest Design Experience Josh Bloom, Group Director, Retail, Facebook Canada Alaa Hassan, VP eCommerce, iNetVideo 9:00 Selecting The Right eCommerce Platform For Your Business 3. Personalizing The Online Shopping Experience To Drive Customer Arash Fasihi, President & CEO, Cymax Stores Inc. Loyalty Hicham Ratnani, COO/CFO & Co-Founder, Frank & Oak 9:20 Increase Trust On Your Website to Drive Diff erentiation Jeff Barto, Trust Strategist, Symantec 3. Increase Trust on Your Website to Drive Diff erentiation Jeff Barto, Trust Strategist, Symantec 9:40 Personalizing The Online Shopping Experience To Drive Customer Loyalty 4. Innovating Analytics: Gaining A Competitive Advantage In A Hicham Ratnani, COO/CFO & Co-Founder, Frank & Oak Customer-Driven World Executive Presenter, ForeSee 10:00 Morning Refreshment & Networking Break In The Solutions Zone 5. Using Multi-Channel Technology To Link The Online And In-Store 10:40 Panel Discussion: Captivating The Customer With A Visually Stunning Experience Site Drew Cashmore, Director, Digital Marketing & Customer Acquisition, Walmart Sam Barnes, Director eCommerce, Laura Canada; Heather Graham, Canada Corp. International Country Manager, Canada, Build.ca; Chris Cocca, Global eCommerce Manager, Four Seasons Hotels and Resorts; Josephine Yue, 6. Captivating The Customer With A Visually Stunning Site eCommerce Manager, Web Retail, The Shopping Channel Sam Barnes, Director eCommerce, Laura Canada; Heather Graham, International Country Manager, Canada, Build.ca 11:20 Responsive Design: Analyzing The Newest Design Experience Alaa Hassan, VP eCommerce, iNetVideo 7. Captivating The Customer With A Visually Stunning Site Chris Cocca, Global eCommerce Manager, Four Seasons Hotels and Resorts; 11:40 Innovating Analytics: Gaining A Competitive Advantage In A Customer- Josephine Yue, eCommerce Manager, Web Retail, The Shopping Channel Driven World Executive Presenter, ForeSee 12:50 Luncheon For All Attendees In The King Street Social Restaurant 1:50 Concurrent Sessions Begin

Track A: Building Loyalty And Customer Connection Track B: Online Marketing And Media Mix 1:50 Chairperson’s Afternoon Address Chairperson’s Afternoon Address 2:00 Says Who? Measuring And Mining Innovation From Customer Feedback Delivering Rewards Your Customers Want Renee Racine-Kinnear, Director, Digital Customer Experience, Indigo Books Daniel Rodic, Managing Director, Loose Button 2:20 Innovation Spotlight Innovation Spotlight Rajen Ruparell, Co-founder, Groupon International (Citydeal), SVP Global Sales Groupon 2:30 Innovation Spotlight Innovation Spotlight 2:40 Panel Discussion: How To Determine Where Your Time Is Best Spent On Panel Discussion: The KPIs Every Marketer Needs To Prove Value To Social Platforms C-Level Anand Modha, Head of Communications, PR and Social Media Management, Peter Watanabe, Director, eCommerce and Marketing, Staples Canada; Mondetta Performance Gear; Ben Burmaster, President, Snuggle Bugz; David Georgia Genovezos, Director, eCommerce, Groupe Dynamite; Johnny Russo, Nagy, VP, Marketing, Live Out There Director, eCommerce, Mexx Canada Company; Yves Rannou, Director, Chris Parsons, Country Manager, Newegg.ca eCommerce, Air Canada Vacations 3 Agenda At-A-Glance... continued

3:15 Afternoon Refreshment & Networking Break In The Solutions 5. The KPIs Every Marketer Needs To Prove Value To C-Level Zone Peter Watanabe, Director, eCommerce and Marketing, Staples Yves Rannou, Director, eCommerce, 3:50 Q & A Interactive Roundtable Discussions: Canada; Air Canada Vacations 1. Says Who? Measuring And Mining Innovation From Customer Feedback 6. The KPIs Every Marketer Needs To Prove Value To C-Level Renee Racine-Kinnear, Director, Digital Customer Experience, Georgia Genovezos, Director, eCommerce, Groupe Dynamite; Johnny Russo, Director, eCommerce, Indigo Books Mexx Canada Company 2. Delivering Rewards Your Customers Want 7. Assessing Your Digital Staffi ng Challenges For Small To Daniel Rodic, Managing Director, Loose Button Mid-Size Brands Paul Sine, VP of Marketing, Timex Group Canada, Inc. 3. How To Determine Where Your Time Is Best Spent On Social Platforms 8. Maintaining An Omni-Channel Existence Anand Modha, Head of Communications, PR and Social Media Leah Telfer, eCommerce Merchandise Manager, Babies R Us Management, Mondetta Performance Gear; Ben Burmaster, 4:40 Pure Play C-Level Panel Discussion: Starting An eCommerce President, Snuggle Bugz Business From The Ground Up Hicham Ratnani, COO/CFO & CoFounder, Jen Lee 4. How To Determine Where Your Time Is Best Spent On Frank & Oak; Koss, Co-Founder, Kena Paranjape, Co-Founder, Crafter of Social Platforms BRIKA; Brand, Steve McPhee, CMO, David Nagy, VP, Marketing, Live Out There; Chris Parsons, Country BRIKA; eLuxe Manager, Newegg.ca 5:15 End Of Day Two/Welcome Reception In The Solutions Zone 6:15 End Of Welcome Reception DAY 3 MAY 7, 2014 Social Engagement & Customer Experience 8:00 Continental Breakfast & Registration Sponsored By Sailthru 4. Leveraging Social Media: Optimizing Your Presence 8:40 Welcome Remarks Across Platforms Andy Levey, Director of CRM, Di Gallo, Director, Megan Kessler, Event Director, eTail Canada 2014 Cirque du Soleil; Social Media, Indigo 8:45 Chairperson’s Opening Address 5. Leveraging Social Media: Optimizing Your Presence 9:00 Driving Canadian Purchase Behavior With Customer Experience Across Platforms Enhancements Andrea Di Fabio, E-Commerce Manager, Judith And Charles; Sean C. Clark, President and Co-Founder, ShoeMe.ca Frederick Lecoq, VP Marketing and e-commerce, FGL Sports Ltd 9:20 Executive Presentation 6. Beyond The Rack’s Mobile App Development Story Executive Presenter, hybris, an SAP Company Richard Cohene, Director of Marketing and Business 9:40 Analyzing A Brand’s Journey With Authentic Digital Engagement Development, Beyond the Rack Nancy Richardson, VP, Global Digital & Brand Strategy, lululemon 7. Scaling For Success: Structuring Talent And Technology athletica for High Growth 10:00 Morning Refreshment & Networking Break In The Solutions Richard Sejean, Director of E-Commerce, Browns Shoes Zone 8. Mobile Applications—Is The Return On Engagement 10:40 Panel Discussion: Leveraging Social Media: Optimizing Your Justifying The ROI? Presence Across Platforms Dave McLean, Director, Product Development, Indigo; Fraser Andy Levey, Director of CRM, Cirque du Soleil; Di Gallo, Director, Social Mackay, VP eChannels Delivery, CIBC Media, Indigo; Andrea Di Fabio, E-Commerce Manager, Judith And 9. Addressing Your Staffi ng Challenges In A Digitally Charles; Frederick Lecoq, VP Marketing and e-commerce, FGL Sports Ltd Optimized Environment 11:15 Transform Your User Experience By Delivering Real Omnichannel Josh Johnston, eCommerce Manager, London Drugs; Lara Relevance To Optimize Engagement And Conversion Skripitsky, Director, Digital Marketing, Johnson & Johnson Neil Capel, CEO, Sailthru 10. Addressing Your Staffi ng Challenges In A Digitally 11:35 Q & A Interactive Roundtable Discussions: Optimized Environment Tanbir Grover, Senior Director, eCommerce, Lowe’s Canada; Erin 1. Driving Canadian Purchase Behavior With Customer Green, Country Lead, Etsy Canada Experience Enhancements Sean C. Clark, President and Co-Founder, ShoeMe.ca 11. Transform Your User Experience By Delivering Real Omnichannel Relevance To Optimize Engagement And 2. Analyzing A Brand’s Journey With Authentic Digital Conversion Engagement Neil Capel, CEO, Sailthru Nancy Richardson, VP, Global Digital & Brand Strategy, lululemon athletica 12:25 Luncheon For All Attendees In The King Street Social Restaurant 3. hybris Roundtable Executive Presenter, hybris, an SAP Company 1:25 Concurrent Sessions

Track A: Mobile And Tablet Track B: Brand Organization And Talent Management 1:25 Chairperson’s Afternoon Address Chairperson’s Afternoon Address 1:35 Beyond The Rack’s Mobile App Development Story Scaling For Success: Structuring Talent And Technology For High Richard Cohene, Director of Marketing and Business Development, Growth Beyond the Rack Richard Sejean, Director of E-Commerce, Browns Shoes 1:55 Innovation Spotlight Innovation Spotlight 2:05 Panel Discussion: Mobile Applications—Is The Return On Panel Discussion: Addressing Your Staﬃ ng Challenges In A Engagement Justifying The ROI? Digitally Optimized Environment Dave McLean, Director, Product Development, Indigo; Fraser Mackay, Josh Johnston, eCommerce Manager, London Drugs; Lara Skripitsky, VP eChannels Delivery, CIBC; Bal Sahjpaul, Head of eCommerce, Director, Digital Marketing, Johnson & Johnson; Tanbir Grover, Senior Air Canada; Martin Priest, Manager, Online Business Development, Director, eCommerce, Lowe’s Canada; Erin Green, Country Lead, Etsy Lowe’s Canada Canada

2:40 Afternoon Refreshment & Networking Break In The Solutions 3:35 Budgeting Resources To Protect And Promote Your Brand Zone Across Traditional And Social Channels Chris Parsons, Country Manager, 3:15 Developing Organizational Structures That Maximize Newegg.ca Resources And Drive Growth 3:55 End Of eTail Canada 2014 Dave Mack, VP eCommerce & Business Development, The Source

4 Call: 646.200.7530 or 888.482.6012 Email: [email protected] Web: www.eTailca.com Main Agenda

Optimizing Omni-Channel Strategies DAY 1 MAY 5, 2014 RETAILER ONLY DAY 8:00 Continental Breakfast & Registration consumer’s fault – that us Canadians are simply Sponsored By Sailthru stuck in our ways, technology shy and afraid of the buy button. Join Peter Sheldon, principal analyst at 8:40 Welcome Remarks Forrester Research, as he explores Forrester’s consumer Technographic trends data to see if Canadian shoppers Megan Kessler really are diff erent from our US counterparts. The fi ndings Event Director are revealing – the truth be told, Canadian online shoppers eTail Canada 2014 are no diff erent from our American cousins – we are tech savvy and eager to spend online. In this session you’ll learn: 8:45 Chairperson’s Opening Address • How Mobile and tablet adoption and usage trends in To chair this session, contact John Tashjian at John. Canada diff er to the US. [email protected] or call him at 646-200-7454 • The real issues that lead Canadian’s online shoppers to abandon their cart and how these diff er versus US 9:00 Creating The Endless Aisle For Your online shoppers eCommerce Website • How savvy retailers in Canada are embracing the age of the customer Krista Collinson • The factors driving Canadian online retail growth VP of Logistics • How consumer expectations in Canada are rapidly Toys R Us changing The beauty of an eCommerce website is the ability to list more of an assortment of goods that may not be available 10:00 Morning Refreshment & Networking Break in your store. The challenge: how does a brand get its full catalog online to “extend the aisle”? Krista Collinson will 10:30 Roundtable Discussions (First 5 tables) discuss tactics she and her team have implemented at These interactive sessions are your opportunity to learn Toys R Us to work collaboratively, ensuring their customers about the most innovative eCommerce and omni-channel have the best products available, and delivered in a timely solutions on the market. Each table will have a specifi c manner. She will review: theme, and you will get to learn from all speakers and • Delivering business value with more merchandise network in this relaxed setting. A highlight of the eTail assortment while maintaining ease of site usability Canada program, roundtable discussions are your best • Making the best use of your brand’s inventory—deciding opportunity to idea-share with your peers. which UPC codes are most valuable to expand your selection 1. Optimizing Delivery Convenience By Product • Implementing processes to accelerate the number of Category SKUs put onsite Marc Smith Director, eCommerce Market Development 9:20 The Feed Economy – Driving Business Canada Post Results In A Mobile First World Josh Bloom 2. Ecommerce Platforms For Omnichannel Excellence Group Director, Retail Chris Hooven Facebook Canada Sr. Vice President of Sales & Business Development OSF Global Services Consumer consumption is shifting. More Canadians than ever are using mobile devices at all times throughout the 3. From Search Engine Optimization To Search day, checking their News feeds to connect them to the Experience Optimization: The New Reality Of Search people and things they care about most. With all eyes on Guillaume Bouchard mobile, the opportunity for retailers to connect with the CEO right people at the right time has never been greater. iProspect Facebook’s News feed has become a user’s personalized Annette Warring newspaper, curated by family, friends, and the brands they President care about, creating an opportunity for retailers to share Aegis Media Canada relevant and timely content for people to discover. In this session Josh Bloom, Group Director of Retail, will provide 4. The Retail Order Management Imperative: Why insight into how retailers can accomplish their business OMS Is Playing A Pivotal Role In Cross-Channel goals in the News feed economy and mobile fi rst world. Revenue Growth Michael Turcsanyi 9:40 It’s Diff erent Here….Oh Really? President Peter Sheldon OrderDynamics Corp Vice President & Principal Analyst Forrester Research 5. Enabling An Effi cient Retailer Distribution Model To Support eCommerce Growth Just why is the maturity of Canadian online retail so far Executive Presenter behind the US? Some would have us believe it’s the Purolator

Lead Sponsors

5 Day 1: Optimizing Omni-Channel Strategies... Continued

6. RTB And Data Marketing: Leveraging Your Data To Matt Nelson Optimize Your Acquisition And Loyalty Campaigns Director of eCommerce Operations Olivier Goulon Hudson’s Bay Company Partner and Co-Founder Rosie Riolino-Serpa makazi group AVP Digital Canadian Tire Corporation 7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition Now, more than ever, customers are coming to stores Rajen Ruparell equipped with knowledge about your products. Brick Co-founder Groupon International (Citydeal) and mortar stores must be prepared for this customer to SVP Global Sales Groupon combat showrooming, crate an omni-experience, and be able to capture in-store information on this knowledgeable 12:30 Luncheon For All Attendees In The King consumer. Learn from this panel of experts what Street Social Restaurant technology they are using in-stores to: • Attain in-store information, customer data to build an 1:30 Continuation Of Roundtable Discussion accurate customer profi le (last 3 tables) • Use tablets and kiosks in-store to optimize the shopping experience and explain your product in detail 2:40 Afternoon Refreshment & Networking • Embrace and complying with customer self-service and adapting to shoppers’ new show-rooming habits 3:10 eTail Canada 2014 Benchmarking Study • Discover what tools you need to execute: mobile technology, store check-ins, iPads, and how to prioritize 3:20 Creating A Seamless Experience When what’s needed most Shipping To The Consumer 4:20 Creating And Maintaining Omni-Channel Jordan Versluis Strategies To Generate Long-Term Growth E-Commerce Manager For Your Brand Boathouse James Connell Shipping to your consumers doesn’t stop when the package VP eCommerce is out the door—it requires continuous communication. Roots Canada Jordan Versluis discusses how he has built rapport with customers by off ering incentives to the consumer to ship Moving towards a sustainable omni-channel approach that to thank them for their loyalty. He has created a system to generates revenue for your brand can’t be done overnight. send informative updates to the consumer on the status Your brand’s plan requires buy-in from key stakeholders to of their purchase, giving Boathouse the opportunity to ensure all understand the strategy for long-term growth. communicate with them during the shipping, as well as in Join James Connell as he discusses what opportunities the follow-up to ensure they are enjoying the product they Roots sees as well as some bumps in the road he and his received. Find out through Jordan’s story how you can: team have been able to overcome. • Strengthen the identity of your brand post-transaction • Carrying the same brand message through multiple • Emulate/encourage omni-channel shopping online channels • Improve customer retention • Web content • Gain valuable insight from feedback/dialogue • Search • E-mail 3:40 Using Multi-Channel Technology To Link • Social media The Online And In-Store Experience • Articulating the value to key stakeholders of consistent omni-channel contact strategies for long-term growth Bill Baker • Building logistics for in-store pick-up and ship from store President • Understanding an eff ective omni-channel approach Consonant Skincare doesn’t necessarily generate an immediate ROI for your Tara Conway business Director, eCommerce Toys R Us 4:40 Cocktail Reception Hosted By OrderDynamics Tamy S. Butterfi eld Director, eCommerce This reception is only open to participants of this day’s Sears Canada sessions.

“At this period of tremendous expansion of eCommerce in Canada by both domestic and international companies, it was great to hear great ideas being discussed by many Canadian companies to maximize the opportunity and potentially expand internationally.” - James Connell, VP E-Commerce and Marketing, Roots Canada

6 Call: 646.200.7530 or 888.482.6012 Email: [email protected] Web: www.eTailca.com Main Agenda DAY 2 MAY 6, 2014 Executing Premiere eCommerce Fundamentals

8:00 Continental Breakfast & Registration In the world of mass consumption, customers are looking to Sponsored By Sailthru make personal connections with brands. Hicham Ratnani, co-founder and COO of online menswear brand Frank & Oak 8:40 Welcome Remarks explains ways to reimagine your brand and connect with each customer individually. Highlights include: Megan Kessler • Using technology to connect with your customers’ Event Director personal values eTail Canada 2014 • Using multiple touch points to create unique and engaging content 8:45 Chairperson’s Opening Address • Driving engagement and brand loyalty through Josh Bloom individualized experiences Group Director, Retail • Don’t just create a brand, create your brand Facebook Canada 10:00 Morning Refreshment & Networking Break 9:00 Selecting The Right eCommerce Platform In The Solutions Zone For Your Business 10:40 Panel Discussion: Captivating The Customer Arash Fasihi With A Visually Stunning Site President & CEO Cymax Stores Inc. Sam Barnes Director eCommerce When deciding on a new eCommerce platform, how do you Laura Canada decipher which key criteria meet your needs? You need more than a scoring model to evaluate vendors—you need Heather Graham to rethink your current best practices in the platform-review International Country Manager, Canada process, while identifying how to avoid potential challenges Build.ca that cause project delay and budget overages. Arash Fasihi Chris Cocca discusses the eCommerce platform roadmap and more: Global eCommerce Manager • Meticulously build your ecosystem the way Four Seasons Hotels and Resorts manufacturers build factories • Defi ne and protect your core competency because it is Josephine Yue what separates you from your competitors eCommerce Manager, Web Retail • Create an omni-channel marketing approach so that your The Shopping Channel off ering is never unknown to potential customers When your customer visits your website landing page, you want to wow at inception to draw them into your brand’s 9:20 Increase Trust On Your Website To Drive world. There has been incredible advancement in the way of Diff erentiation visual tools that excite and captivate the customer. This panel Jeff Barto discusses ways you can implement to personalize and entertain Trust Strategist the customer throughout their webpage visit, such as: Symantec • Leveraging editorial to bring product detail to life • Utilizing enhanced visual tools that mimic your offl ine Trust drives e-Commerce traffi c, deeper interaction, site experience and focus in on product quality stickiness, order size, order value and conversions. Already • Examining ways to evoke an emotional response from proven in desktop browsers, trust is increasingly important your online experience as mobile sites and apps come to prominence. Come fi nd out how trust ROIs as a competitive diff erentiator, creates 11:20 Responsive Design: Analyzing The Newest free search preference, improves click-through rates, Design Experience reduces cart abandonment, and increases order size – all while reducing security risk. Become the darling of your Alaa Hassan search team, the ROI enabler of your CIO, and the habit VP eCommerce changer of comparison shoppers. Learn about: iNetVideo • Creating preference and trust in your site before customers even arrive. This past year, iNetVideo replatformed their website. As the • The top 10 ways to lose a customer’s trust. These little company was doing so, they noticed their mobile numbers errors can lose a lot of business. increasing dramatically—and this became a new concern. • Driving a customer to and through your funnel with trust The solution during the replatform: responsive design. Alaa • Bringing your customers peace of mind by warding off Hassan discusses how iNetVideo came to the decision to “go fraudsters, phishers and attackers. responsive” and challenges that he’s been able to get over with his team. Alaa shares best practices including: • Creating a consistent web and content experience across 9:40 The Age Of Personalization – Driving every platform Customer Loyalty Through Individualized • Funneling touchpoints to one singular view across Shopping Experiences departments—making responsive design part of the Hicham Ratnani corporate culture COO/CFO & Co-Founder • Weighing your opportunity cost: expense versus time saved Frank & Oak • Eliminating unique mobile experiences across platforms: will it work for your brand?

Lead Sponsors

7 Day 2: Executing Premier eCommerce Fundamentals... Continued

11:40 Innovating Analytics: Gaining A 6. Captivating The Customer With A Visually Stunning Site Competitive Advantage In A Customer- Sam Barnes Driven World Director eCommerce Laura Canada Executive Presenter ForeSee Heather Graham International Country Manager Today we are entering a paradox where it is both easier Canada, Build.ca and harder than ever before to measure the customer experience. All of the tools are there, but are you using the 7. Captivating The Customer With A Visually Stunning Site right ones and using them the right way? As consumers’ Chris Cocca expectations and technological capabilities continue to evolve Global eCommerce Manager so must the analytics used to measure the experiences Four Seasons Hotels and Resorts as they migrate between your store, websites and mobile Josephine Yue sites and apps. Since today’s consumers expect a seamless eCommerce Manager, Web Retail journey through these engagement points, there is a need The Shopping Channel for a comprehensive system of metrics that eliminates metric silos to better support today’s multichannel, multi-device 12:50 Luncheon For All Attendees In The King world we live, shop and purchase in. Street Social Restaurant • Learn what the Next Generation of Customer Experience Analytics is and how it will help you better understand the Concurrent Sessions. Please Choose Track A or B customer experience. Track A: Building Loyalty And Customer Connection • Find out how this next generation of predictive customer experience analytics can be a strategic asset and help 1:50 Chairperson’s Afternoon Address increase the velocity of growth for your business. • Using word-of-mouth metrics as an example, this session To chair this session, contact John Tashjian at John. will examine the importance of innovating analytics so [email protected] or call him at 646-200-7454. you can keep pace with the maturing customer and their continuously changing expectations to gain a competitive 2:00 Says Who? Measuring And Mining advantage. Innovation From Customer Feedback Renee Racine-Kinnear 12:00 Q & A Interactive Roundtable Discussions Director, Digital Customer Experience These interactive sessions are your opportunity to ask Indigo Books personal Q & A from the presentations and network in a Join Renee Racine-Kinnear as she reveals how Indigo relaxed setting. collaborates with customers, inviting them to become Q & A Interactive Roundtable Discussions: co-creators of the brand and site experience. Session takeaways include: 1. Selecting The Right eCommerce Platform For Your • Why and how to grow a customer panel Business • When to seek feedback and what it will cost Arash Fasihi • How to channel that feedback into your roadmap President & CEO Cymax Stores Inc. 2:20 Innovation Spotlight 2. Responsive Design: Analyzing The Newest Design To host an Innovation Spotlight where you may showcase Experience a practical case study and/or tool/technology, contact John Alaa Hassan Tashjian at [email protected] or call him at VP eCommerce 646-200-7454. iNetVideo 3. Personalizing The Online Shopping Experience To 2:30 Innovation Spotlight Drive Customer Loyalty Hicham Ratnani 2:40 Panel Discussion: How To Determine COO/CFO & Co-Founder Where Your Time Is Best Spent On Social Frank & Oak Platforms Anand Modha 3. Increase Trust on Your Website to Drive Diﬀ erentiation Head of Communications, PR and Social Media Jeﬀ Barto Management Trust Strategist Mondetta Performance Gear Symantec Ben Burmaster 4. Innovating Analytics: Gaining A Competitive President Advantage In A Customer-Driven World Snuggle Bugz Executive Presenter ForeSee David Nagy VP, Marketing 5. Using Multi-Channel Technology To Link The Online Live Out There And In-Store Experience Drew Cashmore Chris Parsons Director, Digital Marketing & Customer Acquisition Country Manager Walmart Canada Corp. Newegg.ca

8 Call: 646.200.7530 or 888.482.6012 Email: [email protected] Web: www.eTailca.com Day 2: Executing Premier eCommerce Fundamentals... Continued

Likes. Tweets. #Insta. Check-ins. +1. All these things are Johnny Russo now part of your everyday vocabulary. And if you don’t Director, eCommerce know how to best utilize these things, it is time to learn Mexx Canada Company what language and social tools are needed to invigorate the consumer to buy your product and increase your sales. By Yves Rannou knowing where you consumer is on which social media tools Director, eCommerce at what times, you will build a brand loyalist, and that is then Air Canada Vacations a relationship for years to come. Developing best practices for digital marketing programs that • Assessing as a brand which social platform is most are based on consumer life-cycle and purchase behavior are infl uential for your target consumers essentials for successful customer acquisition, cultivation and • Creating content on platforms—which is a best fi t and retention. By creating a well-measured strategy with these which content is a time-waster • When a new platform emerges, do you join right away KPIs, you will set your company on the path to success: to establish your brand or do you wait to see how other • Engagement rate: tracking fan/follower interaction and in brands are utilizing it? what time frames • Building a social game-plan and strategy for each platform, • Response rate and time: proving if you need more and where you can save time by cross-network promotions bandwidth to respond to follower questions and posts • Being effi cient with your bandwidth and getting buy-in • Shareability: which content is most enticing to consumers from other departments to produce expert content to share, and capitalizing on those infl uencers • ROI: culminating promoted content that has lead back 3:15 Afternoon Refreshment & Networking to sale Break In The Solutions Zone • Showing your key stakeholders if there is no digital buy- in, what is the cost of the missed-value opportunities Please note after the refreshment break, we will rejoin as a • Selling your project “up-the-chain” to ensure your digital general session. project gets approval Track B: Online Marketing And Media Mix 3:15 Afternoon Refreshment & Networking 1:50 Chairperson’s Afternoon Address Break In The Solutions Zone To chair this session, contact John Tashjian at John. Please note after the refreshment break, we will rejoin as a [email protected] or call him at 646-200-7454 general session.

2:00 Delivering Rewards Your Customers Want 3:50 Q & A Interactive Roundtable Discussions: Daniel Rodic These interactive sessions are your opportunity to ask Managing Director personal Q & A from the presentations and network in a Loose Button relaxed setting. Online retail has transformed the shopping experience through personalization and technological innovations. 1. Says Who? Measuring And Mining Innovation From eTailers, like you, have an opportunity to leverage your wealth Customer Feedback of shopping data to provide meaningful rewards programs. Renee Racine-Kinnear Discover how innovative eTailers have created proﬁ t- Director, Digital Customer Experience generating rewards programs that wow their customers. Indigo Books • Understand the foundations of successful rewards programs • Discover how to integrate your marketing and logistics 2. Delivering Rewards Your Customers Want teams to create new revenue opportunities Daniel Rodic • Learn about the tactics available to you to make this happen Managing Director Loose Button 2:20 Innovation Spotlight Rajen Ruparell 3. How To Determine Where Your Time Is Best Spent Co-founder Groupon International (Citydeal), On Social Platforms SVP Global Sales Groupon Anand Modha Head of Communications, PR and Social Media 2:30 Innovation Spotlight Management To host an Innovation Spotlight where you may showcase Mondetta Performance Gear a practical case study and/or tool/technology, contact John Ben Burmaster Tashjian at [email protected] or call him at President 646-200-7454. Snuggle Bugz 2:40 Panel Discussion: The KPIs Every Marketer Needs To Prove Value To C-Level 4. How To Determine Where Your Time Is Best Spent On Social Platforms Peter Watanabe David Nagy Director, eCommerce and Marketing VP, Marketing Staples Canada Live Out There Georgia Genovezos Chris Parsons Director, eCommerce Country Manager Groupe Dynamite Newegg.ca

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5. The KPIs Every Marketer Needs To Prove Value To 4:40 Pure Play C-Level Panel Discussion: C-Level Starting An eCommerce Business From The Peter Watanabe Ground Up Director, eCommerce and Marketing Staples Canada Hicham Ratnani COO/CFO & CoFounder Yves Rannou Frank & Oak Director, eCommerce Air Canada Vacations Jen Lee Koss Co-Founder 6. The KPIs Every Marketer Needs To Prove Value To BRIKA C-Level Kena Paranjape Georgia Genovezos Co-Founder, Crafter of Brand Director, eCommerce BRIKA Groupe Dynamite Steve McPhee Johnny Russo CMO Director, eCommerce eLuxe Mexx Canada Company The Canadian consumer loves the digital age, and pure play 7. Assessing Your Digital Staﬃ ng Challenges For Small businesses are popping up fast to satisfy their desire to To Mid-Size Brands shop smoothly online. The executives on this panel discuss Paul Sine the state of the Canadian eCommerce industry and how VP of Marketing they have found their formula for success. Timex Group Canada, Inc. • Understanding how culture of eCommerce entrepreneurship has been developing in Canada 8. Maintaining An Omni-Channel Existence • Discussing what ways funding has been done to get the Leah Telfer pure plays oﬀ the ground eCommerce Merchandise Manager • Lessons learned: top advice from ups and downs Babies R Us experienced

5:15 End Of Day Two/Welcome Reception In The Solutions Zone

6:15 End Of Welcome Reception

“eTail Canada was one of the best digital conferences I’ve attended in years. Not only was the content compelling and speakers well-informed and engaging, but it was also intimate enough to enable great dialogue between attendees. I left the event much better informed and with lots of great new contacts who I know I’ll stay in touch with after spending such quality time together. It’s already on my calendar for next year!” -Barb Mitchell, Group Manager, Target Digital Canada

10 Call: 646.200.7530 or 888.482.6012 Email: [email protected] Web: www.eTailca.com Main Agenda DAY 3 MAY 7, 2014 Social Engagement & Customer Experience

8:00 Continental Breakfast & Registration 10:00 Morning Refreshment & Networking Break Sponsored By Sailthru In The Solutions Zone

8:40 Welcome Remarks 10:40 Panel Discussion: Leveraging Social Megan Kessler Media: Optimizing Your Presence Across Event Director Platforms eTail Canada 2014 Andy Levey Director of CRM 8:45 Chairperson’s Opening Address Cirque du Soleil To chair this session, contact John Tashjian at John. Di Gallo [email protected] or call him at 646-200-7454 Director, Social Media Indigo 9:00 Utilizing Data To Create Highly Andrea Di Fabio Personalized Interactions E-Commerce Manager Sean C. Clark Judith And Charles President and Co-Founder Frederick Lecoq ShoeMe.ca VP Marketing and e-commerce As technology and customer expectations progress at an FGL Sports Ltd ever-increasing pace, how do we determine where to focus With the plethora of social media today, how do you decide our energy and our budgets most eff ectively? How do we which platform is best for your brand? This panel debates maximize limited marketing dollars while yielding greater the pros and cons of Facebook, Instagram, Pinterest, understanding of customers and driving revenue? Join Sean Twitter, and YouTube. Find out why you need to pick the and learn how to tackle these big questions by leveraging right platforms to connect with your customers—and a data-driven, fl exible and cohesive marketing program. what tricks have worked to get consumers to share their Strategies discussed include: purchases with their social networks. • Geo-targeting website content and email messaging to • Outlining the must-have social platforms: deliver relevant material and high conversions • Facebook • Showing customers the right thing at the right time using • Instagram data driven merchandising • Pinterest • Using purchasing patterns to inform your marketing • Twitter calendar • YouTube • What a user’s platform says about their buying habits • Debating pros and cons of each platform: and how you can build your site to benefi t • What are the obstacles? • Tapping into media buzz to anticipate demand • What are the opportunities? • Interacting with your customer on the platforms- is it a 9:20 Executive Presentation do or a don’t in the Canadian marketplace? Executive Presenter hybris, an SAP Company 11:15 Transform Your User Experience By Delivering Real Omnichannel Relevance To 9:40 Analyzing A Brand’s Journey With Optimize Engagement And Conversion Authentic Digital Engagement Neil Capel CEO Nancy Richardson Sailthru VP, Global Digital & Brand Strategy lululemon athletica Relevance is the key to engagement. Engagement is the key to increasing conversion, retention and lifetime value. Marketing programs today are evolving from “traditional to digital, and back to traditional”…creating the pattern 54% of CxOs foresee a major change in the business of 1:many; to 1:1; to many for 1. With digital, marketing landscape to a focus on customers as individuals. Over programs are adjusting from quantity to quality, and “we the next 3-5 years these people say their priorities will to me.” As such, with the immediacy of connecting 1:1, we be customer experience management and e-commerce. must remind ourselves how to show up authentically and Yet 82% of CMOs feel underprepared for the current and create an emotional attachment to the brand. Join Nancy as coming data explosion says IBM. she discusses: Relevance has already become a competitive diff erentiator • How quickly love and trust can be lost in digital and will become table stakes. • How important it is to engage, make people feel heard • How to show up authentically and create an emotional Learn what you can do today to achieve true 1:1 interactions attachment. across channels, using the data from existing interactions • How to deliver and measure engaging experiences with customers and prospects, to create user-centric personalization that drives key KPIs such as revenue.

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11:35 Q & A Interactive Roundtable Discussions: Erin Green Country Lead These interactive sessions are your opportunity to ask Etsy Canada personal Q & A from the presentations and network in a relaxed setting. 11. Transform Your User Experience By Delivering Real Omnichannel Relevance To Optimize 1. Driving Canadian Purchase Behavior With Engagement And Conversion Customer Experience Enhancements Sean C. Clark Neil Capel President and Co-Founder CEO ShoeMe.ca Sailthru 2. Analyzing A Brand’s Journey With Authentic Digital 12:25 Luncheon For All Attendees In The King Engagement Nancy Richardson Street Social Restaurant VP, Global Digital & Brand Strategy lululemon athletica Concurrent Sessions. Please Choose Track A or B

3. hybris Roundtable Track A: Mobile And Tablet Executive Presenter hybris, an SAP Company 1:25 Chairperson’s Afternoon Address 4. Leveraging Social Media: Optimizing Your Presence To chair this session, contact John Tashjian at John. Across Platforms [email protected] or call him at 646-200-7454. Andy Levey Director of CRM Cirque du Soleil 1:35 Beyond the Rack’s Mobile App Di Gallo Development Story Director, Social Media Richard Cohene Indigo Director of Marketing and Business Development 5. Leveraging Social Media: Optimizing Your Presence Beyond the Rack Across Platforms This past year, Beyond the Rack launched their mobile app Andrea Di Fabio to be in the hands of their consumers at all times. In this E-Commerce Manager sessions, Richard shares what key elements are needed to Judith And Charles build into your app before you launch, as well as: Frederick Lecoq • Why BTR build their app and why we built it when they did VP Marketing and e-commerce • IOS vs. Andriod considerations FGL Sports Ltd • iPhone vs. iPad considerations • Push vs. Native UI 6. Beyond The Rack’s Mobile App Development Story Richard Cohene Director of Marketing and Business Development 1:55 Innovation Spotlight Beyond the Rack To host an Innovation Spotlight where you may showcase 7. Scaling for Success: Structuring Talent And a practical case study and/or tool/technology, contact John Technology for High Growth Tashjian at [email protected] or call him at Richard Sejean 646-200-7454. Director of E-Commerce Browns Shoes 2:05 Panel Discussion: Mobile Applications—Is The 8. Mobile Applications—Is The Return On Engagement Return on Engagement Justifying The ROI? Justifying The ROI? Dave McLean Dave McLean Director, Product Development Director, Product Development Indigo Indigo Fraser Mackay Fraser Mackay VP eChannels Delivery VP eChannels Delivery CIBC CIBC Bal Sahjpaul 9. Addressing Your Staﬃ ng Challenges In A Digitally Optimized Environment Head of eCommerce Josh Johnston Air Canada eCommerce Manager Martin Priest London Drugs Manager, Online Business Development Lara Skripitsky Lowe’s Canada Director, Digital Marketing Mobile has become a primary way for your consumer to Johnson & Johnson search and research your brand’s product during their free 10. Addressing Your Staﬃ ng Challenges In A Digitally time, and even in your store. As such, mobile commerce, Optimized Environment or mCommerce, is now a necessity for your marketing Tanbir Grover mix—but in which way should you execute your mobile Senior Director, eCommerce strategy? Is an app better for you to entertain and educate Lowe’s Canada the consumer versus a mobile-optimized site? This panel of experts demonstrates their successes and challenges with

12 Call: 646.200.7530 or 888.482.6012 Email: [email protected] Web: www.eTailca.com Day 3: Social Engagement & Customer Experience... Continued

mobile applications and the future of mCommerce: With your consumers able to connect with your brand at • Analyzing the expense of building an application and any time, you need to have a solid multi-channel plan. You how to justify the time and cost also need to tap into the various channels and engage the • Abstracting which aspects of eCommerce site are to consumer. How to do all this? With a team that is digital- be duplicated onto an app, and that the information is focused and has the business skills to integrate digital into authentic and engaging the marketing funnel. These experts will discuss how they • App content creation debate: have targeted experiences have coordinated their departments to create a new breed or one branded app? of marketer/eCommerce associate by: • In-store apps: the changing face of “clientelling” • Outlining the skill sets required for successful staffi ng of your digital marketing team 2:40 Afternoon Refreshment & Networking • Creative talent Break In The Solutions Zone • Digital experience • Knowledge of computer code Please note after the refreshment break, we will rejoin as a • Finding and hiring the right talent with a cross-functional general session. business-fi rst mind-set • Streamlining your communications across departments Track B: Brand Organization And Talent Management to promote cross-pollination of initiatives and innovation 1:25 Chairperson’s Afternoon Address 2:40 Afternoon Refreshment & Networking To chair this session, contact John Tashjian at John. Break In The Solutions Zone [email protected] or call him at 646-200-7454. Please note after the refreshment break, we will rejoin as a general session. 1:35 Scaling For Success: Structuring Talent And Technology For High Growth 3:15 Developing Organizational Structures That Richard Sejean Maximize Resources And Drive Growth Director of E-Commerce Dave Mack Browns Shoes VP eCommerce & Business Development As eCommerce continues to explode in the Canadian retail The Source space, retailers are faced with an incredible opportunity “Build it and they will come” just isn’t a reality for most provided that they are able to keep up with customers’ eTailers when it comes to their eComm organization. ever-growing demand and expectations. Learn how eCommerce teams evolve and grow as the business Canada’s leading fashion footwear retailer, Browns, has grows but ensuring that evolution is managed for transformed its online business to deliver a cutting-edge maximum results is critical to accelerating growth. Learn shopping experience, from branding and UX to fulfi lment how the head of on-line from one of Canada’s fastest and customer service. growing Consumer Electronic retailers has structured his • Formalize a strategic direction organization for success and the guiding principles he uses • Build the right internal and external structures as this structure evolves as the business grows. Session • Leverage the most fi tting technological solutions and takeaways and discussion include: processes • With Brick and Click retailers, which teams belong to eComm and which team should exist within the 1:55 Innovation Spotlight traditional department? To host an Innovation Spotlight where you may showcase • Should teams be focused on overall company goals or a practical case study and/or tool/technology, contact John individual KPIs. Or both? Tashjian at [email protected] or call him at • How to build specialized teams without building silos. 646-200-7454. 3:35 Budgeting Resources To Protect and 2:05 Panel Discussion: Addressing Your Staffi ng Promote Your Brand Across Traditional Challenges In A Digitally Optimized And Social Channels Environment Chris Parsons Josh Johnston Country Manager eCommerce Manager Newegg.ca London Drugs To have a successful social program, your teams must Lara Skripitsky understand the determining factors that drive brand Director, Digital Marketing channel selection. Join Chris Parsons and learn tips to Johnson & Johnson examine the true operational costs of multi-channel brand engagement. In this session, Chris will explain how to: Tanbir Grover • Explore eff ective strategies for avoiding brand dilution Senior Director, eCommerce while remaining engaged on multiple platforms Lowe’s Canada • Determine the proper balance of traditional and social Erin Green strategies for maximizing brand empowerment Country Lead • Proven methods for aligning brand goals with Etsy Canada departmental budgets

3:55 End Of eTail Canada 2014

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13 About Our Lead Sponsors

Bringing Together The Leading Solutions Providers To Help You Achieve Branding And eCommerce Success eTail Canada Solutions Zone

Optimize your time at the eTail Canada conference by visiting off er the latest in solutions, as well as product management and the Solutions Zone. The Solutions Zone features companies implementation. that provide technologies and services to help you better monetize your branding and eCommerce initiatives. For There is a vast array of solution providers available out there… your convenience, the networking activities at eTail Canada the key is fi nding the right one for you. Today, more than ever including breakfasts, coff ee breaks and receptions are centrally before, it is critical for you to make smart investment decisions located in the Solutions Zone. that will produce immediate results. We’ve taken some of the guesswork out of the process. Only companies leading the way Find complete solutions for brand management and marketing, in eCommerce strategies will be exhibiting in the Solutions Zone. sales strategy, interactive advertising, customer relationship management, shipping and logistics, loyalty marketing, If you are a solution or service provider seeking to visualization technologies, merchandising, payment processing, participate in the Solutions Zone, please contact John point of sale solutions, anti-counterfeiting, and content Tashjian at [email protected] or call him at management. All participating companies in the Solutions Zone 646-200-7454.

Adchemix is a new kind of marketing platform. We help Manage CRM, order management and merchandizing to maximize profi ts through retailers acquire, engage and retain great customers. Constant Retails proprietary fully scalable, centralized platform. Through our data-driven Amplify platform, Adchemix Experts in drop shipping, freight logistics and order fulfi llment, Constant Retail will drives high-scale acquisition, conversion and retention reduce costs and time spent on manual or non-scalable backend processes campaigns through search, social and display channels to Our team of experts can handle vendor management and will create, deploy and capture customers who are more likely to convert now and have a higher lifetime track marketing campaigns focusing on ROI while customizing campaigns specifi cally value. for your business and needs. Data Amplify leverages analytics data for signals that the best customers send Put the power of Constant Retail behind your business, and watch costs drop and when they want to engage with your brand. Campaign Amplify targets and revenue soar! drives those customers to your site. Off er Amplify converts visitors into buyers and Customer Amplify helps you retain customers with personalized retention Demandware Commerce is the only digital commerce campaigns. We know that when you give the right consumer the right opportunity platform that delivers the speed, agility, innovation and at the right time, they become customers. That is cool. We help you grow your superior economics required to master the new retail sales, but more importantly, we help grow your business. Marketing is hard. We reality of constant and unpredictable change. With intuitive applications for both make it easy. Adchemix: Acquire. Engage. Retain. www.adchemix.com business and technical users, retailers are empowered to quickly execute omni-channel merchandising and marketing; manage operations globally; and Bronto Software provides a cloud-based marketing develop unique capabilities that diff erentiate their brand. Seamless upgrades deliver platform for retailers to drive revenue through their a continuous fl ow of innovation without disrupting business, ensuring that platform email, mobile and social campaigns. The leading functionality is always current. Based on a scalable cloud infrastructure that delivers self-service email marketing provider to the Internet optimal performance, security and uptime, Demandware Commerce removes the Retailer Top 1000, Bronto is used by top brands worldwide, including Armani barriers and complexities of traditional licensed software, and allows retailers to Exchange, Timex, Samsonite and Gander Mountain. The company is focus on the strategic business initiatives that drive growth. headquartered in Durham, NC with an offi ce in London, UK. For more information, For more information, visit demandware.com, call +1-888-553-9216 or email info@ visit bronto.com. demandware.com. http://www.demandware.com/

Service 34 million customers every year with Canada Facebook’s mission is to make the world more open and connected. Post – Your critical enabler of e-commerce. As People use Facebook to stay connected with friends and family, to Canada’s national distribution network, we help discover what’s going on in the world, and to share and express what businesses reach this market and address the communication and distribution matters to them. challenges that selling and shipping throughout Canada may present. Businesses can extend an unmatched level of convenience with our network As a pioneer in customer experience analytics, ForeSee of 6,500 retail outlets to their customers. The complete range of Canada Post continuously measures satisfaction across customer touch points delivery and service options enable businesses to reliably meet any timeline and and delivers critical insights on where to prioritize improvements budget requirements. for maximum impact. Because ForeSee’s superior technology and Managing returns of unwanted items is faster and easier with Canada Post. Our proven methodology connect the customer experience to the bottom line, retail outlets give customers convenient hours for parcel drop off . Alternatively, executives and managers are able to drive future success by confi dently optimizing businesses can authorize customers to have Canada Post pick it up. Canada Post the eff orts that will achieve business and brand objectives. The result is better helps businesses service Canadians easily. business for companies and a better experience for consumers. Visit us at www. ForeSee.com for customer experience solutions and original research. Chango provides simple and eff ective Solutions for marketers in an era of real-time media and big data. We solve the Groupon Groupon is a global leader of local commerce common problems faced by marketers today - we PROSPECT and the place you start when you want to buy just about for new customers with Search Retargeting and CONVERT existing site visitors anything, anytime, anywhere. By leveraging the company’s with Programmatic Site Retargeting. Additionally, with Audience Extension and our global relationships and scale, Groupon off ers consumers a vast marketplace of ‘Trading Desk in a box’ capabilities we enable publishers and agencies to BUILD unbeatable deals all over the world. Shoppers discover the best a city has to off er on solutions around their own sites and data. Our clients include the world’s largest the web or on mobile with Groupon Local, enjoy vacations with Groupon Getaways, brands & agencies, including 55 of the top 500 retailers. We have offi ces in New and fi nd a curated selection of electronics, fashion, home furnishings and more with York, Toronto, London, Chicago, San Francisco and Los Angeles. Groupon Goods. Groupon is redefi ning how traditional small businesses attract, retain and interact with customers by providing merchants with a suite of products Constant Retail is a state of the art industry leader in and services, including customizable deal campaigns, credit card payment processing eCommerce automation services, off ering an end to capabilities, and point-of-sale solutions that help businesses grow and operate more end platform and expertise that will grow and manage eff ectively. To search for great deals or subscribe to Groupon, visit www.groupon. your business. With 10 years of ongoing development and over $100 Million in com To learn more about working with Groupon and the company’s merchant transactions processed in 2013 – Constant Retail is your secure and proven solutions, visit www.grouponworks.com business partner.

14 Call: 646.200.7530 or 888.482.6012 Email: [email protected] Web: www.eTailca.com Sponsors... Continued

hybris helps businesses on every continent sell more the Publisher’s Choice / People’s Choice Award on the 2 biggest affi liate networks - goods, services and digital content through every LinkShare and Commission Junction in 2012. touchpoint, channel and device. hybris delivers To learn more on how OPM Pros can help launch and manage your Affi liate “OmniCommerce™”: enterprise software and on-demand solutions for unifi ed Program - please contact Paresh Vadavia at [email protected] or visit our commerce processes and commerce-focused master data management that site at http://www.OPMpros.com. gives a business a single view of its customers, products and orders, and its customers a single view of the business. It’s the industry’s most modern, agile, comprehensive commerce platform technology. Over 400 companies have OrderDynamics Corporation is a leading chosen hybris, including global B2B brands Nespresso, P&G, Bridgestone, Rexel Omni-Channel commerce solutions provider with and Thomson-Reuters, as well as consumer brands Galeries Lafayette, Levi’s, its ecommerce platform and retail order Nikon and Toys’r’Us . Please visit www.hybris.com. management system. National and global retailers leverage OrderDynamics commerce solutions to unify digital touch points with retail stores. Our clients iProspect is Canada’s largest digital performance agency, off ering drive enhanced customer service and accelerated cross-channel growth through a full service across digital – from paid and natural search to next generation Omni-Channel fulfi llment and automated operational effi ciencies. performance display, conversion optimization and web analytics. OrderDynamics proudly powers digital and retail commerce operations of leading With over 60 offi ces in 43 countries worldwide, iProspect is a trusted business partner retailers such as Henry’s Camera, Bouclair Home, Laura Canada, JYSK, American to some of the world’s most powerful brands. As a leading digital performance agency, Diabetes Association, Pilot, Kitchen Stuff Plus, Town Shoes/The Shoe Company, we work to reach the right customers at the right time with the right message. We Eclipse Stores, and more. Visit us at www.orderdynamics.com create experiences that transform consumer intent into action. Ultimately, we ensure that our clients maximize their digital marketing programs to grow their overall business. OSF Global Services is an international fi rm iProspect is built on service and performance. Our unique blend of technology with specializing in technology customization, smart and savvy teams has enabled us to grow organically with our clients into a global implementation and integration as well as custom powerhouse for digital marketing. iProspect focuses and prioritizes every client based software development. We can customize and on their need and goals, allowing for long term partnerships and long term growth. Our seamlessly integrate your entire ecommerce environment, from the webstore to obsession: driving digital performance! legacy applications, to front-end and back offi ce systems. Partnered with http://www.iprospect.ca/ Demandware, Magento, Salesforce, Microsoft, NetSuite, Sitecore, and CyberSource, OSF delivers best-in-class solutions to retailers and B2B companies. Kount helps online businesses boost sales by reducing fraud Our expert business analysts and solution architects advise companies in and allowing them to accept more orders. Our all-in-one, SaaS platform selection, front-end and back-end integration, ecommerce, responsive platform is designed for retailers operating in card-not- design, mobile application development, website personalization, and present environments, simplifying fraud detection and management of complex IT solutions. Headquartered in Québec, Canada, OSF dramatically improving bottom line profi tability. Merchants using Kount can accept has offi ces in the US, France, UK, Germany, Italy, Romania and Ukraine. For more more orders from more people in more places than ever before. information about our services, please visit http://www.osf-commerce.com or For each transaction, Kount’s “decisioning” engine analyzes hundreds of relevant email [email protected]. variables and activity across the globe in real-time providing the most accurate fraud prediction available. Kount applies a multitude of proven and proprietary technologies Ranked one of the top 25 brands among Canadian based on the specifi c needs of each customer reducing the need for manual review consumers since 2011, Purolator is Canada’s leading of orders. integrated freight and parcel solutions provider. Kount provides a single, turnkey fraud solution that is easy-to-implement and easy-to- Celebrating over 50 years of delivering Canada on time, Purolator continues to use. Kount’s proprietary technology has reviewed hundreds of millions of transactions expand its reach and renowned service levels and reliability to more people, more and provides maximum protection for some of the world’s best-known brands. For businesses and more places across the country and around the world. Purolator more information about Kount, please visit www.kount.com. is proud of its Canadian heritage and is focused on sustainably positioning itself for future growth and success. Purolator is also committed to contributing to the Makazi is a group of more than 200 people specialized in marketing well-being of the communities it serves and where more than 12,000 of its automation. Makazi group off ers technology and services that teammates live, work and play. enables advertisers to consolidate and add intelligence to their audience data to deliver personalized communication messages to Sailthru, the leading provider of automated end customer and enhance advertisers’ data capital. personalized marketing technology, is driving a major By supplying intelligence technologies to make audience data shift in how companies engage with their individual actionable across all marketing channels, makazi group is opening customers and optimize their revenue opportunities. Through the automated up a new and eff ective digital marketing world to advertisers that is relevant, analysis of large data sets, Sailthru Smart Data generates and delivers generates sustainable value and is respectful of the consumer. personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than three hundred enterprises including Fab.com, Thrillist/Jack Threads, Everlane, My Courier Depot: Shopping online is now even easier, no more Huffi ngton Post, and Business Insider. rushing to locate a parcel or waiting at home for a delivery. 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Our network of locations allows our e-retail partners to realize consolidated cost effi ciencies and provides our courier industry with a competitive solution when Shopbot.ca Founded in 2008 and listed on the NYSE serving our residential communities. Alternext Paris, makazi group has offi ces in Europe, My Courier Depot’s fast growing number of locations in urban and rural areas Brazil, Canada and Australia. Acting on behalf of leading provides our communities with working couples, home offi ce professionals, small advertisers who put data at the core of their marketing strategy, the Group businesses and individuals with active lifestyles the benefi t of knowing they no reported consolidated revenues of €25.6 million in 2012, an increase of 34% longer have to put their lives on hold to wait for their parcel delivery. compared to 2011. My Courier Depot, At Your Convenience. Shopbot.ca, acquired in 2012, is Canada’s premier online bargain shopping engine. Launched in 2004 and specifi cally tailored to connect discerning Canadian OPM Pros is an award-winning affi liate marketing consumers with competitive Canadian retailers, Shopbot utilizes its own award- agency based in Montreal, Quebec that works closely winning product search technology to surface the most relevant results for with major retailers across North America to help them customers and the lowest prices maximize their affi liate revenue. OPM Pros manages 80+ affi liate programs for clients like BeyondtheRack.com, ALDO Group, Roots Canada, MyJewelryBox.com, Symantec: Mexx.ca, Garage Clothing, Dynamite, 1800fl owers.com & many more. Website: http://www.symantec.com/index.jsp OPM Pros has extensive experience managing an array of affi liate programs in Symantec protects the world’s information, and is the many diff erent verticals and the relationships we have built are a key to our—and global leader in security, backup and availability solutions. 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15 About Our Media Partners

eMarkerter partner with us to get the retail analysis and data they need eMarketer is the authoritative to succeed. Planet Retail can help you to understand market research fi rm for marketers who need opportunities, identify risk and develop key relationships to stay ahead of digital and require credible benchmarks for across the sector – all ahead of your competitors. Whether their decisions. We deliver customers a comprehensive and you’re a retailer, supplier or investor, we’ll give you the critical defi nitive view into the state of the digital marketplace, as well retail insights to create a real competitive advantage. as vetted data and insights to support their initiatives. Integrated Solutions for Retailers: The Canadian Institute of Integrated Solutions For Retailers magazine Marketing helps retail executives make informed The Canadian Institute of decisions about technology and operations solutions for all of Marketing is an association of their sales channels. The magazine provides insight on how professional marketers. Membership is based upon academic retailers can achieve critical business objectives by integrating achievement and fi ve years of experience, the last two in leading-edge solutions across the retail enterprise. senior management. The Institute provides members with networking opportunities, a journal, and a Certifi cate of RetailWire: Registration to work as a Registered Professional Marketer. RetailWire is the retail industry’s premier online discussion forum. RetailWire Contact Management magazine goes beyond conventional headline news reporting. Each Contact Management magazine is published business morning, RetailWire editors pick news topics worthy Quarterly, Spring/Summer/Fall Winter. of commentary by its “BrainTrust” panel of industry experts, Our SPRING ISSUE issue includes the Offi cial Industry and the general RetailWire membership. The results are Directory, a guide to more than 300 companies which supply virtual round tables of industry opinion and advice covering software, hardware, funishings, products, services and key dynamics and issues aff ecting the retailing industry. consulting advice to Canada’s contact centre industry. Contact RetailWire membership is free to all qualifi ed retail industry Management is mailed to 5,300 individually addressed professionals. Over two-thirds of members are in top executive readers from across the country, and includes key executive or senior management positions, representing a executive management in contact centres, IT departments, broad cross section of retail channels and the companies customer service areas and help desks. that supply them. RetailWire is supported via sponsorships by leading retail suppliers and service organizations. The Coupons and Deals Association The main association for the entire Deals The WHIR: & Coupon Ecosystem in Canada. We Since 2000, The Web Host Industry Review has track the business of Coupon providers, made a name for itself as the foremost authority Coupon codes, Daily Deal providers, Local Off ers, Flash sales, of the Web hosting industry providing reliable, Mobile coupons, affi liate deals, savings cards, credit card insightful and comprehensive news, interviews off ers, fl yers, grocery coupons and other sectors. Our goal and resources to the hosting community. TheWHIR Blogs is to promote the use of deals and coupons by consumers provides a community of expert industry perspectives. The across Canada and have Deal & Coupon Marketing as a Web Host Industry Review Magazine also off ers a business- standard marketing practice by merchants. minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV off ers on demand web hosting Retail Planet video interviews and web hosting video features of the key Boost your business performance persons and events of the web hosting industry. WHIR Events with Planet Retail. Access retail brings together like-minded hosting industry professionals intelligence through our online portal, purchase reports and and decision-makers in local communities. TheWHIR is an action bespoke research. Planet Retail can give your business iNET Interactive property. For more details about TheWHIR, a competitive advantage with crucial retail information. More visit www.theWHIR.com. For more information on iNET than 20,000 retailers, suppliers and investors worldwide Interactive, visit www.iNETinteractive.com.

Are you reading one of the top rated eCommerce blogs?

Hi! Kelly Hushin here, Editor of the eTail Blog, a source of exclusive content generated by and for the ecommerce community. Have you visited it yet? Every week I’m writing about what’s happening in the industry and how we can make the most of it and educate ourselves about best practices and challenges.

The eTail Blog features articles, interviews, how-to tips and Q&A’s on the following topics: Social Media, Mobile Commerce, Luxury E-Commerce, Customer Experience, Email Marketing, Personalization, and lots more. Stop on over to the blog and watch out for our weekly newsletter (let us know if you want to sign up – [email protected])

16 Call: 646.200.7530 or 888.482.6012 Email: [email protected] Web: www.eTailca.com Registration Information

What Does The eTail Canada Price Include? • Full Access to WBR’s Research Findings: No other company spends as much time conducting in depth market research on each one of their products. Our producers often have deeper insight into REGISTER a market than our sponsors or delegates due to the breadth and depth of their research. TODAY! • Access to an executive-level community: The way we attract attendees is very diﬀ erent to our competitors. Every single conference has a dedicated audience development team who focuses on P: 888-482-6012 or 646-200-7530 getting the right people to attend each conference. Other conferences focus on getting attendees, E: [email protected] we focus on getting the right ones. W: www.eTailca.com • Exposure to the latest innovative solutions oﬀ ered by our sponsors and exhibitors • Conference presentations online for future reference and knowledge sharing • Conference catalogue with detailed information on all speakers, sponsors and exhibitors • Networking Cocktail Receptions

Attendance Packages Rates for Non-Retailers

STANDARD PACKAGE STANDARD PRICE

2 DAY CONFERENCE PASS (MAY 6 & 7) CA$2,799

Discounted Rates for Qualiﬁ ed Retailers - Individual Rates

PACKAGE BOOK & PAY BOOK & PAY BOOK & PAY BOOK & PAY FULL RETAIL BY 01/31/2014 BY 02/28/2014 BY 03/28/2014 BY 4/25/2014 PRICE

3 Day Conference Pass For Save CA$375 Save CA$300 Save CA$200 Save CA$100 Retailers CA$1125 CA$1199 CA$1299 CA$1399 CA$1499 (May 5-7)

Qualifi ed Retailer Discounts for groups Hotel Information PACKAGE GROUPS OF 2 GROUPS OF 3-4 GROUPS OF 5+ Hyatt Regency Toronto 3 Day Conference Pass 20% off 25% off 30% off the full retail the full retail the full retail 370 King Street West price per person price per person price per person Toronto, Ontario Canada, M5V 1J9 Please Note: Group discounts are for RETAILERS ONLY. To secure your team discount contact Stefan Kalozdi Tel: +1 416 343 1234 +1.416.597.4765 or [email protected]. Fax: +1 416 599 7394 http://torontoregency.hyatt.com/ Is someone from your company speaking at eTail Canada? We have special en/hotel/home.html speaker discounts available for retailers. Email us at etailca@wbresearch to see if you qualify.

PLEASE NOTE: eTail Canada has procured a • Non-retailers include: Any service provider to retail organizations - Including software vendors, internet developers, conference rate of $195CDN (plus technology vendors, solution providers, third party logistics providers, consultants or companies with primary tax) for eTail Canada attendees. revenues resulting from commissions, subscriptions and/or advertising. Those who book under the • Worldwide Business Research reserves the right to enforce the rate for non-retailers. Payment is due in full at the time eTail block of rooms will receive of registration. Your registration will not be confi rmed until payment is received and may be subject to cancellation. complimentary wireless internet No Two Discounts may be combined. in their guest room. Rooms are • All discounts are taken off the full conference price. No two discounts or off ers can be combined. Discounts for limited and on a fi rst come, fi rst retailers only served basis, so book your room • Teams must be from the same company to receive the savings. To secure space for your team, contact Stefan Kalozdi as soon as possible. To make your at 416.597.4765 or email him at [email protected] reservation, call the Hyatt at 888- • Fee includes continental breakfast, lunch, cocktail receptions and conference documentation. 421-1442. The conference rate • Please note that Connecticut residents must add 6% sales tax to their registration fee. expires April 14, 2014. If you have • Payment is due in full at the time of registration. Your registration will not be confi rmed until payment is received and missed the cut off date, inquire may be subject to cancellation. with the hotel, as rooms may still • To view the cancellation policy visit: http://www.wbresearch.com/etailcanada/FAQ.aspx be available.

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