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Congratulations to Wilson's Truck Lines

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Congratulations to Wilson's Truck Lines 2 3 Wilson Truck Lines of Etobicoke, Ontario has a cherished history that began in 1937, making it one of the oldest trucking companies in Canada. It currently has two locations with 225 employees and is privately owned to this day. We spoke to Jim Wilson, the owner and chief executive officer and Marc Mousseau, President and C.O.O. about their competition, challenges and rebranding. 4 Written by Mark Golombek ilson Truck Lines was founded by Jim’s grandfa- ther John Wesley Wilson in 1937. The company Wbegan with a few trucks hauling fresh produce from the Holland Marsh area. The Wilson family had a farm and was trying to find ways to take produce to market. When the company acquired a few more trucks, additional goods were taken to different markets from other farmers in the area. Carl Herbert Wilson took the company over in 1949, and during You can’t navigate this world alone. Strategic the war, it hauled aircraft material and equipment, doing its A seamless partners are your roadmap from point A to part in aiding the war effort. In 1950, the transportation of point B. Wilson Truck Lines has been guiding their clients’ journeys for over 80 years. We have goods into Northern Ontario began seeing loads move over journey been proud to work with Wilson Truck Lines on the road and all northern roads at that time were gravel. their financial roadmap for over a decade and congratulate them on their continued success. “At that time, produce was moving to Northern Ontario by train. Wilson was the first carrier to go over the road into Northern Evolution of Excellence Ontario to places such as Sudbury and Sault Ste. Marie. This happened during the 1950s,” says Jim. Jim bought the company from his father Carl in 1981. At that time, grocery chains A&P and Dominion were the primary clients. In 1985, A&P bought Dominion and in 1989, A&P bought Miracle Food Mart and Ultra Food & Drug. AUDIT. TAX. CONSULTING. richter.ca 5 Deregulation hit Ontario in the eighties, opening the industry to more operators. “This provided us with a great opportu- nity for growth. Back before deregulation, everybody needed permits and licences for different areas. We had them all. At one point, A&P dealt with many companies, but once deregulation hit, we assumed all of that. They went from twenty-plus com- panies, down to one – us,” says Jim. In 1999, Wilson signed its first official ten-year contract with A&P Canada and in 2005, A&P was bought out by Metro Inc. Successful negotiations in late 2009 secured a new ten-year Marc Mousseau James Wilson agreement that took effect in 2010. President and C.O.O. of Wilson Truck Lines Owner and CEO of Wilson Truck Lines Now in its eightieth year, Wilson is celebrating with a fresh look “Jim and Marc believe that no one and a new logo. A marketing campaign will be underway in the serves the food-directed market fall of 2017. By putting out the new logo, Wilson is showing that it is here for the long haul. It is making the right investments in as well as Wilson.” equipment and its employees, and part of that is to debut the new logo and marketing campaigns. A shunt tractor, or terminal tractor as it is also known, is a type of vehicle that moves semi-truck trailers around cargo yards at The entire company-based fleet will be replaced with new 2018 shipping facilities. Volvo I-shift tractors in early October. The company will also be replacing its shunt tractor fleet with new equipment to accom- “We plan to be around for a long time and our priority is to modate all of the shunting work at all of Metro’s warehouses. continue working with Metro. We have a tremendous relation- You can’t navigate this world alone. Strategic partners are your roadmap from point A to A seamless point B. Wilson Truck Lines has been guiding their clients’ journeys for over 80 years. We have journey been proud to work with Wilson Truck Lines on their financial roadmap for over a decade and congratulate them on their continued success. Evolution of Excellence AUDIT. TAX. CONSULTING. richter.ca 6 “Now in its eightieth year, “Cost is everything these days. People are always looking to do things bigger, better and cheaper, so it’s important for us to Wilson is celebrating with stay ahead of the game. We have state-of-the-art processes a fresh look and a new logo.” and systems. We don’t take that lightly and we recognize that the future is driven on systems and technology, so you can’t be ship and our partnership speaks volumes to our success,” says resting on your laurels,” says Marc. Marc Mousseau. Wilson’s systems allow the company to share information The company has competition. However, Jim and Marc believe with its customers. Communicating better electronically can that no one serves the food-directed market as well as Wilson’s. eliminate errors and increase efficiencies. It also provides Address 1300 - Steeles Avenue East, Unit 101, 102, 107 Brampton. ON. L6T 1A2 Phone: +1-647-554-8513 www.a2zworkforce.com Ofce Open 7 Days a Week 7 Proud partnership with WILSON’S TRUCK LINES for over 20 years. Congratulations Wilson’s on your continued success! T: 416-236-9500 F: 416-236-9600 E: [email protected] 3359A Bloor Street West, Toronto, Ontario M8X 1G2 www.unitedstaffing.ca Providing temporary and contract staff for long or short term assignments to the Logistics, Manufacturing and Administrative sectors. Wilson with the accurate information needed to get the loads the dedicated side with Metro, to go get an account that could out on time. cause us to fail there. As much as we want to grow, we are aware that Metro is the main focus of our operation,” says Jim. The company motto, “We never say no,” is very true for Wilson’s. It works hard to accommodate all of its customers’ expectations. “We recognize that the future is “As potential business comes our way, we look at everything. driven on systems and technology, We are selective in making sure that what we do today, will not so you can’t be resting on be hampered by what we could do tomorrow for a different your laurels.” customer. In other words, we will not jeopardize what we do on HUB International recognizes our valued client on its At HUB, we put you at the 80th anniversary! centre of everything we do. CONGRATULATIONS Wilson’s Truck Lines Curtis McCone, President, Wealth Management and Employee Benefits [email protected] hubinternational.com 8 With nearly 25 years of experience in recruitment within your targeted industry, our approach works toward a single common goal: The perfect fit between talent and client. Drakkarʼs sector-based expertise is key to the success of transportation companies. • We have eld expertise in the sector and understand the best practices on the market. • Having a thorough understanding of the industry needs, our experts speak your language. • We put in place high-performance recruitment marketing strategies. WWW.DRAKKAR.CA “Wilson was the first carrier to properly service our accounts as their volumes fluctuate day go over the road into Northern to day. Wilson’s focus is to continue to perform at a level that sustains the existing relationship with Metro and any further Ontario to places such as Sudbury growth they may have.” and Sault Ste. Marie.” Another goal is to provide a more health-conscious environ- The company fleet is composed of company drivers and inde- ment for its employees and drivers. Part of the eightieth- pendent owner/operators who are hired by Wilson’s full-time. anniversary celebration includes lifestyle coaching. The The company also deals with various third-party agencies and company wants everyone to be aware of how important it cartage companies. “This is to have the flexibility needed to is to be healthy. CONGRATULATIONS TO WILSON’S TRUCK LINES FOR 80 YEARS IN BUSINESS! BFL CANADA Risk and Insurance Services Inc., specializing in the transportation industry for over 30 years. 9 “The entire fleet will be replaced with new vehicles in early October.” “We also want to be environmentally friendly, like most other companies. This is another reason for the new equipment. It has up-to-date 2017 emission standards. As green as it gets!” says Marc. The company recognizes employees and drivers annually with driver safety awards and accident-free recognition awards. “We have a million-mile club. Some drivers have over three million accident-free miles, so we have an event every year for that group, which grows every year,” says Jim. 111 The West Mall, Etobicoke (Toronto), Ontario, Canada, M9C 1C1 | P: 800-268-2662 | F: 416-621-0784 | E: [email protected] www.wilsonstrucklines.com SUPPORTED BY A2Z WORKFORCE INC. BEHIND THE WHEEL TRANS SERV INC. BFL CANADA www.a2zworkforce.com www.behindthewheel.net DRAKKAR HUMAN RESOURCES HSBI BENEFITS INC. INTERNATIONAL TRUCKLOAD SERVICES www.drakkar.ca www.hubinternational.com www.itstruck.ca RUSS KEENAN ENTERPRISES INC. RICHTER MANAGEMENT LIMITED UNITED STAFFING SERVICES www.russkeenan.ca www.richter.ca www.unitedstaffing.ca As featured in September 2017.
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