Loblaw AIF 2018

Total Page:16

File Type:pdf, Size:1020Kb

Loblaw AIF 2018 ANNUAL INFORMATION FORM (for the year ended December 29, 2018) February 21, 2019 LOBLAW COMPANIES LIMITED ANNUAL INFORMATION FORM (for the year ended December 29, 2018) TABLE OF CONTENTS DATE OF INFORMATION 4 FORWARD-LOOKING STATEMENTS 4 CORPORATE STRUCTURE 5 Incorporation 5 Intercorporate Relationships 5 DESCRIPTION OF THE BUSINESS 5 Overview 5 Retail Segment 5 Geographic and Banner Summary 6 Control Brand Products 7 Loyalty Program 8 Supply Chain 8 Retail Competitive Environment 8 Seasonality 8 Financial Services Segment 9 Financial Services Competitive Environment 9 Lending 9 Labour and Employment Matters 9 Intellectual Property 9 Corporate Social Responsibility and Environmental Policies 9 GENERAL DEVELOPMENT OF THE BUSINESS – THREE YEAR HISTORY 11 Retail Segment 11 Information Technology Systems Implementation 11 Strengthened Customer Proposition 12 Gas Bar Network 13 Acquisition of QHR Corporation 13 Financial Services Segment 13 President’s Choice Financial MasterCard 13 Mobile Phone Services 13 PC Insiders 13 Choice Properties 14 RISKS 14 Enterprise Risks and Risk Management 14 Operating Risks and Risk Management 15 Financial Risks and Risk Management 21 CAPITAL STRUCTURE AND MARKET FOR SECURITIES 22 Share Capital 22 Share Trading Price and Volume 23 ______________________________________________________________________________________________________________ Loblaw Companies Limited 2 Annual Information Form (for the year ended December 29, 2018) Debt Securities 24 Credit Facilities 24 Credit Ratings 25 DIVIDENDS 27 DIRECTORS AND OFFICERS 28 Directors 28 Officers 29 LEGAL PROCEEDINGS 29 REGULATORY ACTIONS 31 MATERIAL CONTRACTS 31 Services Agreement 31 INTEREST OF MANAGEMENT AND OTHERS IN MATERIAL TRANSACTIONS 31 TRANSFER AGENTS AND REGISTRARS 31 EXPERTS 31 AUDIT COMMITTEE INFORMATION 32 EXTERNAL AUDIT FEES 32 ADDITIONAL INFORMATION 33 ______________________________________________________________________________________________________________ Loblaw Companies Limited 3 Annual Information Form (for the year ended December 29, 2018) DATE OF INFORMATION All information in this Annual Information Form (“AIF”) is current as of December 29, 2018, unless otherwise stated. FORWARD-LOOKING STATEMENTS This AIF for Loblaw Companies Limited and its subsidiaries (collectively, the “Company” or “Loblaw”) contains forward-looking statements about the Company’s objectives, plans, goals, aspirations, strategies, financial condition, results of operations, cash flows, performance, prospects, opportunities and legal and regulatory matters. Specific forward-looking statements in this AIF include, but are not limited to, statements with respect to the Company’s anticipated future results, events and plans, strategic initiatives and restructuring, regulatory changes including further healthcare reform, future liquidity, planned capital investments, and the status and impact of information technology (“IT”) systems implementation. Forward-looking statements are typically identified by words such as “expect”, “anticipate”, “believe”, “foresee”, “could”, “estimate”, “goal”, “intend”, “plan”, “seek”, “strive”, “will”, “may” and “should” and similar expressions, as they relate to the Company and its management. Forward-looking statements reflect the Company’s estimates, beliefs and assumptions, which are based on management’s perception of historical trends, current conditions and expected future developments, as well as other factors it believes are appropriate in the circumstances. The Company’s expectation of operating and financial performance in 2019 is based on certain assumptions, including assumptions about healthcare reform impacts, anticipated cost savings and operating efficiencies and anticipated benefits from strategic initiatives. The Company’s estimates, beliefs and assumptions are inherently subject to significant business, economic, competitive and other uncertainties and contingencies regarding future events and, as such, are subject to change. The Company can give no assurance that such estimates, beliefs and assumptions will prove to be correct. Numerous risks and uncertainties could cause the Company’s actual results to differ materially from those expressed, implied or projected in the forward-looking statements, including those described in the Risks section of this AIF. Such risks and uncertainties include: • changes to the regulation of generic prescription drug prices, the reduction of reimbursements under public drug benefit plans and the elimination or reduction of professional allowances paid by drug manufacturers; • the inability of the Company’s IT infrastructure to support the requirements of the Company’s business, or the occurrence of any internal or external security breaches, denial of service attacks, viruses, worms and other known or unknown cybersecurity or data breaches; • failure to realize benefits from investments in the Company’s new IT systems; • failure to realize the anticipated benefits associated with the Company’s strategic priorities and major initiatives, including revenue growth, anticipated cost savings and operating efficiencies, or organizational changes that may impact the relationships with franchisees and associates; • failure to effectively respond to consumer trends or heightened competition, whether from current competitors or new entrants to the marketplace; • failure to maintain an effective supply chain and consequently an appropriate assortment of available product at store level; • failure to execute the Company’s e-commerce initiatives or to adapt its business model to the shifts in the retail landscape caused by digital advances; • public health events including those related to food and drug safety; • errors made through medication dispensing or errors related to patient services or consultation; • adverse outcomes of legal and regulatory proceedings and related matters; • changes to any of the laws, rules, regulations or policies applicable to the Company’s business; • failure to achieve desired results in labour negotiations, including the terms of future collective bargaining agreements; and • changes in economic conditions, including economic recession or changes in the rate of inflation or deflation, employment rates and household debt, political uncertainty, interest rates, currency exchange rates or derivative and commodity prices. This is not an exhaustive list of the factors that may affect the Company’s forward-looking statements. Other risks and uncertainties not presently known to the Company or that the Company presently believes are not material could also cause actual results or events to differ materially from those expressed in its forward-looking statements. Additional risks and uncertainties are discussed in the Company’s materials filed with the Canadian securities regulatory authorities from time to time. Readers are cautioned not to place undue reliance on these forward- looking statements, which reflect the Company’s expectations only as of the date of this AIF. Except as required by law, the Company does not undertake to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. ______________________________________________________________________________________________________________ Loblaw Companies Limited 4 Annual Information Form (for the year ended December 29, 2018) 1. CORPORATE STRUCTURE 1.1 Incorporation Loblaw Companies Limited was incorporated on January 18, 1956, although portions of its business originated before 1900. It was continued under the Canada Business Corporations Act by a certificate of continuance dated May 7, 1980. The registered office of the Company is located at 22 St. Clair Avenue East, Toronto, Ontario, Canada, M4T 2S5. The National Head Office and store support centre of the Company is located at 1 President’s Choice Circle, Brampton, Ontario, Canada, L6Y 5S5. 1.2 Intercorporate Relationships Loblaw Companies Limited is a holding company, which carries on its business through its subsidiaries. A list of the subsidiaries of the Company that carry on its principal businesses is set out below. The Company owns, either directly or indirectly, 100% of the voting and non-voting securities of these subsidiaries. Subsidiary Jurisdiction of Incorporation/Formation Loblaws Inc. Ontario Shoppers Drug Mart Inc. Canada President’s Choice Bank Canada Loblaw, George Weston Limited (“Weston”) and Choice Properties Real Estate Investment Trust (“Choice Properties”) are part of a common control group (the “Weston Group”). Although the entities making up the Weston Group each have their own strategies and, for the most part, focus on different businesses, the entities acknowledge that from time to time new corporate opportunities will arise that potentially could be of interest to more than one entity of the Weston Group. Accordingly, the entities making up the Weston Group have adopted a framework that facilitates the decision making process to allocate opportunities to the entity best suited to pursue the opportunity based on its existing businesses and other considerations. 2. DESCRIPTION OF THE BUSINESS 2.1 Overview The Company has two reportable operating segments: Retail and Financial Services. The Retail segment consists primarily of corporate and franchise-owned retail food and Associate-owned drug stores, and includes in-store pharmacies and other health and beauty products, apparel and other general merchandise. The Company’s Financial Services segment provides
Recommended publications
  • All In: Staying the Course on Our Commitment to Sustainability
    All In: Staying the Course on Our Commitment to Sustainability Amazon Sustainability • June 2020 • sustainability.aboutamazon.co.uk Table of Contents Our World in 2020 3 About 5 Environment 16 People 47 Governance 68 Our World in 2020 WHILE THIS REPORT reflects our work throughout 2019, the world has clearly undergone a massive shift in 2020 with the emergence of COVID-19. We are, first and foremost, focused on the safety of our employees and contractors around the world. It is important that we help our customers through this difficult time, and Amazonians are working around the clock to get necessary supplies delivered directly to the doorsteps of people and organisations who need them. Our Whole Foods Market stores have remained open, providing fresh food and other vital goods for customers. AMAZON EMPLOYEES RECEIVE comprehensive health benefits starting on day one of employment. We are working on building scalable testing for coronavirus. We’ve distributed face masks and implemented temperature checks at sites around the world to help protect employees and support staff, and offer free masks to our Whole Foods Market customers. We regularly sanitise door handles, stairway handrails, lockers, lift buttons and touch screens, and disinfectant wipes and hand sanitiser are standard across our network. We have also introduced extensive social distancing measures to help protect our associates. In all, we have made over 150 significant process changes in our operations network and Whole Foods Market stores, which we audit frequently, to help teams stay healthy. DURING THIS CRISIS, we’ve added 175,000 new jobs to help meet customer demand for essential products.
    [Show full text]
  • Nutrition in Our Aisles Featuring Guiding Stars
    Nutrition In Our Aisles Featuring Guiding Stars Developed by Registered Dietitians Fun, FREE Field Trips at your local Atlantic Superstore® Now offering add-on Cooking Classes for $10 + taxes per participant (see back of flyer for locations) What is it? Hands-on nutritional Field Trips Led by Registered Dietitians through the aisles of the local grocery store (aprox 60 mins in length) Cooking Classes now available at $10 + taxes per participant Learn About • The benefits of choosing healthy foods • Guiding Stars food navigation system • Canada’s Food Guide and the importance of the four food groups • Helpful nutritional skills Why Attend? • Experiential learning is effective and fun The dietitian did an • Tours align with provincial Health Education curriculum amazing job speaking to the • Field Trips encourage activity in your local community children and keeping it on their level. I think they learned a lot; I know I did, just finding out Who is Eligible? about the 0 to 3 star ratings. I • Students in grades Junior Kindergarten to grade 8 hope I can bring my class back • Groups of 5 – 30 students again next year! • All non-school youth organizations (including camps, daycares, church groups etc.) Diane Cleveland, Alderney School, Dartmouth Nova Scotia To Book and Learn more: Call us at: www.FieldTripFactory.com 855.383.0900 Nova Scotia, PEI, New Brunswick Store Listings Field Trip + Cooking classes available at select locations. (Fee of $10 per participant + taxes will apply) For more information go to: www.fieldtripfactory.com/Cookingclass
    [Show full text]
  • Loblaw Companies Stores Where Colleagues/Employees Are Mandated to Wear Masks
    Loblaw Companies stores where colleagues/employees are mandated to wear masks Province Customers mandated to wear masks Effective December 9, the government of Alberta mandates the use of masks in all indoor public spaces. This includes all Alberta Loblaw stores in Alberta: Extra Foods, nofrills, Real Canadian Superstore, Real Canadian Liquorstore, Shoppers Drug Mart, T&T, Wholesale Club, Your Independent Grocer and Your Independent Liquorstore. Effective November 20, the government of British Columbia mandates the use of masks in all indoor public spaces. This British Columbia includes all Loblaw stores in British Columbia: City Market, Extra Foods, Joe Fresh, nofrills, Real Canadian Superstore, Shoppers Drug Mart, T&T, Wholesale Club and Your Independent Grocer. Effective November 12, the government of Manitoba mandates the use of masks in all indoor public spaces. This includes Manitoba all Loblaw stores in Manitoba: Extra Foods, nofrills, Real Canadian Superstore, Shoppers Drug Mart and Wholesale Club. Effective August 24, the government of Newfoundland mandates the use of masks in all indoor public spaces. This includes Newfoundland all Loblaw stores in Newfoundland: Dominion, nofrills, Shoppers Drug Mart, Your Independent Grocer and Wholesale Club. Effective October 9, the government of New Brunswick mandates the use of masks in all indoor public spaces. This New Brunswick includes all Loblaw stores in New Brunswick: Atlantic Superstore, nofrills, Shoppers Drug Mart, Your Independent Grocer and Wholesale Club. Effective July 31, the government of Nova Scotia mandates the use of masks in all indoor public spaces. This includes all Nova Scotia Loblaw stores in Nova Scotia: Atlantic Superstore, nofrills, Shoppers Drug Mart, Your Independent Grocer and Wholesale Club.
    [Show full text]
  • A Participative Approach to Developing a Social Accounting and Planning Tool For
    A Participative Approach to Developing a Social Accounting and Planning Tool for Cooperatives: The Consumer Co-operative Sustainability and Planning Scorecard1 André Leclerc, Leslie Brown, and Elizabeth Hicks with contributions from Monique Bourque, Roméo Cormier and Léo LeBlanc Introduction The Canadian retail grocery industry has been significantly transformed over recent decades. These changes have particularly impacted two aspects of the marketplace. First of all, companies owning grocery retail outlets are growing bigger, with much of the growth being the result of acquisitions and mergers rather than growth of existing firms. This has meant that smaller regional firms have been acquired, concentrating ownership and increasing the market share of the giant companies. For example, by 2002 three major food retailers – Loblaws, Sobeys and Metro – controlled 63 per cent of the Canadian market (Tutunjian 2002). Two of these firms, Sobeys and Loblaws, controlled 69 per cent of the Atlantic Canadian market. A second trend has involved expansion of the range of services offered, to include such items as: pharmaceuticals, nutraceuticals 2 , banking services, clothing, gas, and so on. Further, other sectors, notably pharmacies and retail businesses such as Wal-Mart, provide groceries. According to the Retail Council of Canada (2003-2004), supermarkets are the most prominent example of such category incursion. Consumer tastes and concerns have evolved as well, to encompass concern for the health implications and quality of food, traceability of products, organics, and food labelling (Agriculture and Agri-food Canada 2005; Webb 2003). Complementing these concerns are others around the sustainability and environmental impacts of agricultural production and distribution practices (Agriculture and Agri-food Canada 2005).
    [Show full text]
  • Clickscapes Trends 2021 Weekly Variables
    ClickScapes Trends 2021 Weekly VariableS Connection Type Variable Type Tier 1 Interest Category Variable Home Internet Website Arts & Entertainment 1075koolfm.com Home Internet Website Arts & Entertainment 8tracks.com Home Internet Website Arts & Entertainment 9gag.com Home Internet Website Arts & Entertainment abs-cbn.com Home Internet Website Arts & Entertainment aetv.com Home Internet Website Arts & Entertainment ago.ca Home Internet Website Arts & Entertainment allmusic.com Home Internet Website Arts & Entertainment amazonvideo.com Home Internet Website Arts & Entertainment amphitheatrecogeco.com Home Internet Website Arts & Entertainment ancestry.ca Home Internet Website Arts & Entertainment ancestry.com Home Internet Website Arts & Entertainment applemusic.com Home Internet Website Arts & Entertainment archambault.ca Home Internet Website Arts & Entertainment archive.org Home Internet Website Arts & Entertainment artnet.com Home Internet Website Arts & Entertainment atomtickets.com Home Internet Website Arts & Entertainment audible.ca Home Internet Website Arts & Entertainment audible.com Home Internet Website Arts & Entertainment audiobooks.com Home Internet Website Arts & Entertainment audioboom.com Home Internet Website Arts & Entertainment bandcamp.com Home Internet Website Arts & Entertainment bandsintown.com Home Internet Website Arts & Entertainment barnesandnoble.com Home Internet Website Arts & Entertainment bellmedia.ca Home Internet Website Arts & Entertainment bgr.com Home Internet Website Arts & Entertainment bibliocommons.com
    [Show full text]
  • Congratulate Loblaw
    July 22, 2015 Galen G. Weston President Loblaw Companies Limited 1 President’s Choice Circle Brampton, ON L6Y 5S5 Loblaw’s Promise to Eliminate Triclosan, Phthalates, and Microbeads from its Life Brand and President’s Choice Products by the end of 2018 Ottawa Riverkeeper would like to congratulate Loblaw Companies Limited on its recent announcement that it will eliminate triclosan, phthalates, and plastic microbeads from Life Brand and President’s Choice Products by the end of 2018. We are impressed and thankful to hear that Loblaws is taking further measures and has already begun to phase out products sold at your stores and that contain these ingredients that are toxic in the aquatic environment. You may be aware that Ottawa Riverkeeper was a signatory, along with more than 50 other public interest and not-for-profit groups from Canada and the United States, to a letter sent in late 2014, urging the Government of Canada to take urgent action to declare Triclosan to be toxic under the Canadian Environmental Protection Act (CEPA) and to prohibit the use of Triclosan in consumer and institutional products. The Canadian government has stated that a risk management plan will be produced in the spring of 2015 yet we have heard nothing but silence. Almost 4 years ago experts assessed Triclosan and advised our federal government to add this chemical to the Toxics Substances List. Sadly, our government has ignored timelines and failed to act. We were also one of several environmental organizations that signed on to the request to the federal Minister of the Environment to prioritize the assessment of microbeads as “toxic” under CEPA.
    [Show full text]
  • COVID-19 ‘You Are Not Alone’
    COVID-19 ‘You Are Not Alone’ HEALTH CONCERNS – CALL TeleHealth and Local Public Health Units Contact Telehealth Ontario at 1-866-797-0000, your local public health unit or your primary care provider if you’re experiencing symptoms of the 2019 novel coronavirus. TORONTO – Public Health Hotline Call if you have questions about COVID-19 8:30 a.m. – 8 p.m. Telephone: 416-338-7600 TTY: 416-392-0658 Email: [email protected] 311 Toronto Outside City limits: 416-392-2489 Call if you have questions about City services. Telephone: 311 TTY: 416-338-0889 Emergency Services Telephone: 911 - Call if you’re having difficulty breathing or experiencing other severe symptoms. BRITISH COLUMBIA – HealthLink If you have health concerns, call HealthLink BC at 8-1-1. For non-medical information about COVID-19 Call 1-888-COVID19 (1-888-268-4319) or text 604-630-0300 from 7:30 am to 8 pm. ALBERTA – Health Link 811 Call Health Link 811 for additional advice. If you are not seriously ill, do not go to a physician’s office, a health care facility or a lab without consulting with Health Link 811 first. Call 911 if you are seriously ill and need immediate medical attention and inform them that you may have COVID-19 SASKATCHEWAN If you have no symptoms or exposure concerns, but have questions about COVID-19, you can: • Access the most up-to-date news and information on www.saskatchewan.ca/COVID19 • Email [email protected] Launch Self-Assessment - https://public.ehealthsask.ca/sites/COVID-19/ www.leslynlewis.ca COVID-19 ‘You Are Not Alone’ QUEBEC If you are worried about COVID 19 or display symptoms such as a cough or fever, you can call 418-644-4545 in the Québec City region, 514-644-4545 in the Montréal area, 450-644-4545 in the Montérégie region, 819-644-4545 in the Outaouais region and 1-877-644-4545 (toll free) elsewhere in Québec.
    [Show full text]
  • Face-Off in the Grocery Aisle: Retailers and Suppliers Go Head-To-Head In
    Face-off in the Grocery Aisle: Retailers and Suppliers Go Head-to-Head in Canada Kluwer Competition Law Blog July 7, 2014 Mark Katz (Davies Ward Phillips & Vineberg LLP, Canada) Please refer to this post as: Mark Katz, ‘Face-off in the Grocery Aisle: Retailers and Suppliers Go Head-to-Head in Canada’, Kluwer Competition Law Blog, July 7 2014, http://competitionlawblog.kluwercompetitionlaw.com/2014/07/07/face-off-in-the-grocery-aisle-retailers-and-su ppliers-go-head-to-head-in-canada/ I. INTRODUCTION Perhaps more than ever, tensions between suppliers and retailers have become the defining feature of the grocery industry worldwide. These tensions have also frequently formed the basis for interventions (or proposed interventions) by competition enforcement authorities in this sector. Canada is no exception to this global trend. The Canadian retail grocery industry is intensely competitive, with retailers surviving on razor-thin margins. Not surprisingly, margins and pricing pressure at the retail level have led Canadian retailers to seek relief from suppliers. This has generated considerable tension and also provided the backdrop—or source—for calls for competition law intervention. In recent months, for example, the Canadian Competition Bureau (the “Bureau”) has completed two lengthy merger investigations in the grocery sector where retailer/supplier relations became a key issue of focus. Retailer/supplier tensions have also given impetus to a debate in Canada over how far the Bureau should go in “regulating” pricing conduct in the industry (and more generally), with particular sensitivities raised about the “price gap” between Canada and the United States. Finally, this ongoing dispute has generated the suggestion in some quarters that Canada should follow the U.K.’s lead and adopt a form of “code of conduct” to govern retailer/supplier relationships in the grocery industry.
    [Show full text]
  • 2018 Annual Report
    2018 Annual Report George Weston Limited Footnote Legend (1) See Section 18, “Non-GAAP Financial Measures”, of the Company’s 2018 Management’s Discussion and Analysis. (2) For financial definitions and ratios refer to the Glossary beginning on page 174. (3) To be read in conjunction with “Forward-Looking Statements” beginning on page 4. (4) Certain current and comparative figures have been restated to present Continuing Operations at Loblaw as a result of Loblaw’s spin-out of Choice Properties. See note 5 in the Company’s 2018 annual consolidated financial statements. (5) Certain figures have been restated as a result of IFRS 15, “Revenue from Contracts with Customers” and a change in accounting policy. See note 2 in the Company’s 2018 annual consolidated financial statements. Financial Highlights 1 / Report to Shareholders 2 / Management’s Discussion and Analysis 3 / Financial Results 79 / Three Year Summary 172 / Glossary 174 / Corporate Directory 176 / Shareholder and Corporate Information 177 Financial Highlights(2) As at or for the years ended December 31 ($ millions except where otherwise indicated) 2018 2017(5) Consolidated Operating Results Sales $ 48,568 $ 48,289 Operating income 2,585 2,561 Adjusted EBITDA(i) 4,528 4,337 Depreciation and amortization(ii) 1,746 1,685 Net interest expense and other financing charges 948 523 Adjusted net interest expense and other financing charges(i) 762 555 Income taxes 639 449 Adjusted income taxes(i) 680 712 Net earnings 998 1,589 Net earnings attributable to shareholders of the Company(iii)
    [Show full text]
  • Reward Points
    Double Mental Discounting: Reward Points Tyler Rabey A Thesis from John Molson School of Business Presented in Partial fulfillment of the Requirements For the Degree of Master of Science (Marketing) at Concordia University Montreal, Quebec, Canada June, 2020 © Tyler Rabey, 2020 CONCORDIA UNIVERSITY School of Graduate Studies This is to certify that the thesis prepared By: Tyler Rabey Entitled: Double Mental Discounting: Reward Points and submitted in partial fulfillment of the requirements for the degree of Master of Science in Administration (Marketing) complies with the regulations of the University and meets the accepted standards with respect to originality and quality. Signed by the final examining committee: ___________________________________ Chair, Darlene Walsh ___________________________________ Examiner, Dr. Kemal Buyukkurt ___________________________________ Examiner, Dr. Kamila Sobol ___________________________________ Supervisor, Dr. Mrugank Thakor Approved by ________________________________________________ Dr. Onur Bodur, Graduate Program Director ________________________________________________ Dr. Anne-Marie Croteau, Dean, John Molson School of Business Date ________________________________________________ iii Abstract Double Mental Discounting: Reward Points Tyler Rabey Previous research has shown that when receiving a promotional credit (e.g., a gift card with a primary purchase), consumers mentally deduct the value of the promotion from the cost both when receiving the promotional credit, and when redeeming it, resulting in lower perceived costs than what was truly spent (Cheng & Cryder, 2018). The authors refer to this as “double mental discounting”, which occurred with promotional credit in the form of dollars, but not points. In two between-subjects design experiments, this research broadens our understanding of double mental discounting. Study 1 of this research partially replicates the findings of Cheng & Cryder (2018) and further investigates complexity of the points program as potential moderator to double mental discounting.
    [Show full text]
  • PC Optimum Part 1 PC Optimum Rewards Program
    Building a Rewards Program With 5 Million Monthly Visits: PC Optimum Part 1 PC Optimum Rewards Program In February of 2018, Loblaws merged their PC Plus & Shoppers Optimum Loyalty Programs to create a unified loyalty program, PC Optimum. Click to view. Click to view. Part 2 PC Optimum Rewards Program PC Optimum is a standalone loyalty program with its own website (pcoptimum.ca) and app. Part 3 PC Optimum Rewards Program Over the past two years, pcoptimum.ca has seen relatively stable traffic of 4M - 6M monthly visits, but growing only +14% since Nov. ‘18. 8M 6M 4M Monthly Web Traffic 2M 0 Nov. ‘18 Oct. ‘20 Part 4 PC Optimum Rewards Program Compared to competing rewards programs, PC Optimum has roughly 6 times more traffic than getmyoffers.ca (the rewards program for Sobeys, Safeway, IGA, & Foodland) & 42 times more traffic than morerewards.ca (Save-On-Foods’ program). That said, both My Offers & More Rewards have experienced more significant traffic growth during the period (+167% & +70% respectively) than PC Optimum (+14%). 8M 6M 4M Monthly Web Traffic 2M 0 Nov. ‘18 Oct. ‘20 pcoptimum.ca getmyoffers.ca morerewards.ca Part 5 PC Optimum Rewards Program Despite being a standalone program, PC Optimum is deeply integrated into Loblaw’s overall digital ecosystem. 92% of all referrals to PC Optimum are driven by 10+ Loblaws properties. Loblaws Web Property Non-Loblaws Web Property accounts.pcid.ca pcplus.ca shoppersdrugmart.ca secure.pcinsiders.ca secure.pcfinancial.ca realcanadiansuperstore.ca webmail.bell.net nofrills.ca pcfinancial.ca presidentschoice.ca loblaw.force.com play.shoppersdrugmart.ca 0 1M 2M Part 6 PC Optimum Rewards Program Despite being a standalone program, PC Optimum is deeply integrated into Loblaw’s overall digital ecosystem.
    [Show full text]
  • Loblaw Launches Online Marketplace
    - Advertisement - Loblaw launches online marketplace November 26, 2019 Loblaw Cos. Ltd. began extending the assortment and convenience of PC Express with an online marketplace, adding brands and products that Loblaw has not historically stocked. This will include additional items for baby, toy, home, kitchen and pet categories across several of its stores, including Real Canadian Superstore, Atlantic Superstore and Loblaws. "Millions of Canadians visit our stores and online shops weekly, looking for inspiration and convenient access to food, home and health products. Through this expanded PC Express offering, we will provide them with a curated, edited assortment of products that complement their current shop, from some exciting new vendors," said Garry Senecal, chief customer officer for Loblaw Cos. Ltd. "This is 1 / 2 another example of how we can offer even more to customers, simplifying their searching and shopping experience for many of their everyday needs." The national online assortment will reach beyond the current in-store selection with brands like Umbra and Lennox Furniture Inc. and will be the largest range of products available to Loblaw customers to date. In addition to earning PC Optimum points, products will be delivered direct to home, or available for in-store pickup. At launch, new third-party companies will be introduced in five expanded categories and new products will continue to roll out. "A curated marketplace is based on the idea that, as they shop with us, Canadians will welcome the chance to buy complementary products from complementary brands. For example, as new parents prepare for a baby with diapers and formula, they would probably find it very convenient to be able to order blankets, wash cloths or even a crib through us," said Hesham Fahmy, vice president of Loblaw Digital.
    [Show full text]