Last Updated March 2020
01 Best practice posting 14 Instagram 05 Facebook 17 YouTube 08 LinkedIn 20 Data-driven social marketing 12 Twitter 23 Specs for all platforms
Every day we scroll through 110 metres of content. That’s 733 times the length of the average smartphone. People are receiving up to 3000 marketing messages a day, but only retaining a handful. If you’re not serving thumb-stopping, personalized content at the most relevant, receptive moment for a consumer, you’re wasting resources and losing out on the abundant commercial opportunity that social media o ers.
Marketers can get ahead by knowing about the range of dynamic features on each channel and using data to understand what customers care about.
That's why we created this guide on getting the most out of your posting and customer analysis on LinkedIn, Facebook, Instagram, Twitter and YouTube.
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – BEST PRACTICE POSTING 01 Deepen your understanding of each digital channel’s distinct character and benefits; see how brands are using features in new, creative ways to highlight key marketing messages and drive outcomes. From stories, captions, filters, messenger bots, location data and GIFs, to character length, settings and tone of voice advice for each channel - this guide covers it. It will help you to quickly and organically double your followers and triple your engagement and site tra ic.
There’s a lot of noise on social media. Analytics are more important than ever. They help you make sense of your audience’s behaviour and desires, and understand what content they care about. The problem with analytics tools in social channels today is that they each use di erent metrics and time periods, making it very di icult and time-consuming for marketers to pull together valuable and consistent reports. Brands have found a cure to this in Digivizer’s so ware-as-a-service (SaaS) platform that tracks all social channels (as well as Google Analytics data) in real time, in one single view.
Digivizer has been at the forefront of real-time social media analytics for 10 years - since before social media was even understood by marketers at large. Through its unique SaaS platform, brands can go deeper with their social content tracking and audience analysis. This allows them to test and refine content approaches, to find the social content approach that works. This optimization tool has significantly boosted the digital marketing outcomes of brands - from large tech-cos like Microso , Lenovo and Google to small businesses like Oh Crap and Easy Living Footwear.
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – BEST PRACTICE POSTING 02 Analytics for all social channels tracking in one single view.
Find out what content is resonating, what post time and frequency works best on di erent channels, tweak and optimize.
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Digital channel features and news feed algorithms are ever-changing. If you’re not uploading cover/feed/profile images and videos in the optimal ratio, dimensions and size, you’re likely losing out on engagement. Size, orientation, video ratio and duration, recommended resolution, and number of images per post, per platform are all detailed in the Specs section on pages 23-28. An easy reference for image and video specs, this guide is one convenient place you can come back to again and again. Each channel’s specs are provided in visual format for quick reference - it’s quick and easy to check your specs!
Facebook page 23 LinkedIn page 24 Twitter page 25
Instagram page 26 YouTube page 27 Display page 28
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – BEST PRACTICE POSTING 04 FACEBOOK
Facebook is a multifaceted social networking platform whose features include posts, groups, stories, events and direct messenger. The social giant, which now attracts 16,000,000 Monthly Active Australian users (Vivid Social, January 2020), favours content on current trends and videos. Facebook is increasingly a “pay to play” platform meaning content by brands requires paid boosts to be seen by consumers. Nonetheless, it’s an essential platform for brand awareness and audience validation. O en Facebook is the first place prospects will go a er a Google search, to discover how your brand presents itself. Brands should take advantage of the entire Facebook eco-system for best results.
Set your page up as a Business Page (Public) to unlock content creation tools, paid promotional opportunities, and analytics/insights that you don't get on a Personal Page. Customize your page with an easy-to-read URL, it makes your page more searchable in Facebook and Google and looks more professional. Set videos to autoplay and optimize for ‘sound o ’. Sharing your brands articles or blogs are one of the best organic ways to get click-throughs to your site. Posts containing people and faces generally do well. Use open-ended questions in posts to encourage user discussion. Utilize polls to connect more with your audience. Keep post copy short and specific - use it to enhance creative (images and video), rather than as your key area of focus. Use the live broadcast function at your events and to support key announcements or product launches. Add a Call-to-Action (CTA) button. Here's how. What you link it to depends on your conversion goals but it could be a landing page on your website, a contact form, a video, or an opt-in page.
The CTA button at the top of your page is seen on your page and in search results. You can edit it any time. Choose from a range of options including:
Sign Up Play Game Book Now Shop Now Contact Us See O ers Use App Watch Video
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – FACEBOOK 05 FACEBOOK
With 4 billion videos viewed daily on Facebook, video is one of the best marketing tools to give you access to a large audience. We recommend catching your audience’s attention in the first 4 seconds of your video. Remember 85% of Facebook users watch videos with the sound o so ensure subtitles or caption text is superimposed to make it easily understood without sound. 1 in 5 videos on the platform are posted as a live broadcast - a function which lets you share events as they unfold with anyone in your network. Live videos draw more engagement than videos that are no longer live as they give users a real-time window into events as they are unfolding and allow them to be part of a live conversation.
Tag featured individuals to increase reach and impressions
Include a link to the intended location you want tra ic
Include subtitles for readability on mobile
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – FACEBOOK 06 FACEBOOK
Facebook Groups can double up as a support page and/or forum for any customers who have questions about your products or services. They can also be a great place for building brand advocacy. Inviting customers in a dedicated, self-contained space is easier to manage.
If you have an event or a sale to promote you should be cashing in on social currency to spread the word. Creating a Facebook Event for it can help you sell additional tickets or garner more sales. Facebook allows you to set up an event page free of charge, and put a paid medium behind it to attract greater visibility. Always ensure you use an engaging header image and a clear headline to capture audience attention.
Direct messenger (DM) is a powerful tool to connect directly with your audience. It enables you to directly address consumer’s wants and needs in a personalized manner.
Businesses can benefit from using messenger bots on Facebook to connect with more of their customers in a personalized and prompt manner. Messenger bots contact customers immediately about customer service issues, sales or marketing and can also be set as auto-pop ups for customers if they visit your Facebook business page to prompt them to find out more.
Always have a strong and click-able CTA visible Feature ratings
Add an About section
Install an automated bot pop up messenger
With 2.01 billion monthly active users worldwide, the marketing opportunity on Facebook is huge. You want to really think about how to ensure your posts are extremely relevant to your target audience and very timely to cut through and build your community.
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – FACEBOOK 07 LINKEDIN
Since its founding in 2002, LinkedIn has developed from a place for professionals to connect and network, to a daily content sharing and consumption beast. It’s the digital go-to place for employees, not only searching for job opportunities but for social and communal ties to their work. The senior business decision-makers you’re trying to reach - from boomers to millennials - are likely using LinkedIn: it’s a B2B marketers’ goldmine.
So, it’s important to optimize your company (Business) page and your executives personal (Profile) page to take advantage of the connection opportunities LinkedIn o ers. You can position your brand as an authoritative voice in the market and grow executive’s business networks by following the tips below.
Leverage compelling topics and content that will inspire your audience, and know what functions you can utilize in the platform, for best results.
People prefer people, not company pages. Try to integrate a human face or element to as much of your content as you can. Videos with short runtimes, attention-grabbing hooks and subtitles for those viewing without sound perform best. View prospects profiles to encourage return views. The LinkedIn algorithm favors and rewards comments by showing your posts to more people.
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – LINKEDIN 08 LINKEDIN
Set your profile to public. Complete your profile. Use a high res, professional headshot; a cover image showing you at work or an image related to your industry; and fill in your headline, summary (we recommend using 1st person here for a more authentic tone) and experience. Optimize your ‘About’ and ‘Experience’ with rich content examples and links. Add commentary to posts you re-share.
LinkedIn provides businesses with a free platform to write and publish articles to their page. It can be an e ective tool in promoting your brand and your business in a more personalized and thoughtful way. It o ers consumers professionally written pieces which can help build their trust in a brand and can help you to promote your own knowledge, skill and expertise.
Grow your connections and build strong relationships by reaching out to 2nd degree connections, joining groups with like-minded people, or engaging with users who have viewed your profile. You can view the profiles of target prospects too. This will and notify them and o en see them view your profile in return. Set your profile to public and take advantage of this by having an optimized profile with an abundance of rich content for them to learn about you and your business. Digivizer has proven these tactics leads to increased engagement and lead opportunities.
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Harnessing curiosity on LinkedIn
Include your title. Add a line a er your job title summing up what value you bring
Hyperlink contact info
Show don’t tell. Include rich content links published as static content in your about and current role
SSI is a score from LinkedIn based on how e ectively you portray your professional brand, build relationships, find the right people, and engage with insights. If you can establish yourself as a knowledgeable professional by providing helpful content and interacting with your network, your SSI score is likely to rise. Login to your LinkedIn account and find your SSI score here. Digivizer aims for an SSI of 85 for executives.
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – LINKEDIN 10 LINKEDIN
LinkedIn’s hashtag terrain is a little di erent from the other social platforms. It’s important to note LinkedIn is a business-orientated platform, so hashtags that are trending on other sites may not always be e ective or appropriate. Using relevant hashtags e ectively on LinkedIn will make your content more discoverable and help you connect with other members that may be interested in our company.
Don’t use hashtags singularly: LinkedIn favours thought leadership and unique copy. Don’t use hashtags as a substitute for copy or commentary. Instead place them a er copy or embed within. Don’t overdo it: Due to the 1, 300 character limit for posts that are not articles, people o en overdo the number of hashtags. Using too many hashtags (5 or more) on LinkedIn could potentially result in the LinkedIn newsfeed algorithm categorizing your post as spam and therefore reducing your reach. Record and identify your top performing posts: By using LinkedIn Analytics or the Digivizer platform you can see which of your LinkedIn posts are performing the best. If certain hashtags are repeatedly used in your top performing posts, they should be used more frequently. Don’t forget to rotate and trial your hashtags.
Use an informative cover photo
Include your location
Take advantage of analytics
Pin a post that you feel contains integral info for your audience
Use invite prompts to gain new followers
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – LINKEDIN 11 TWITTER
Twitter is the home of conversation. Content that taps into current events performs best. If used correctly, Twitter does wonders in making your brand look and feel more accessible and approachable to customers. This can be achieved through joining conversations that are already happening around trending events, topics, and people. Every post or ‘Tweet’ should openly encourage discussion with the audience.
Every Tweet should contain a visual element. A bold image, video, or GIF will lead to higher engagement. Listen. Observe how people are speaking at your brand or your industry and respond authentically. Optimize your bio to showcase your brand's personality. Use an open, inviting tone to encourage discussion and conversation. Brevity is best. You only have 280 characters, so get to the point quickly. Comment on ‘trending topics’ threads to increase engagement and visibility. Incorporate relevant and trending hashtags. Connect with retweets and replies. Be responsive to any questions, comments and customer feedback that come your way.
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – TWITTER 12 TWITTER
Moments allow brands to create brand stories by easily collecting, ordering and reordering organic or Promoted Tweets. Brands can use Moments to showcase everyday conversation, maintain campaign momentum, extend longevity of campaign assets, and drive their always-on strategy.
Example of a Twitter moment
Hashtags play a vital role in Twitter content. Twitter users integrate hashtags in their Tweets to categorize them in a way that makes it easy for other users to find, follow and engage with Tweets about a specific topic or theme.
Keep an eye on trending topics: Always look at the trending posts and topics in Twitter to see what hashtags are being used frequently. Although not always possible, it can be beneficial to integrate these hashtags into your Tweet to increase the visibility of your content. Include the hashtags within your Tweet: Because Twitter limits you to 280 characters, cramming multiple hashtags at the end of your tweet will take away from your key message. To save room, hashtag existing words within your Tweet. See below example.
Embed #hashtags within #your actual #copy
Tag featured individuals to increase reach and impressions
Utilize Twitter Cards to make your image clickable
Use a visual aid always
Keep your copy brief
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – TWITTER 13 INSTAGRAM
Instagram is less formal and less corporate in nature compared to the other major platforms, and content that is highly aesthetic and taps into the cultural and physical aspects of your brand perform best. With 1 billion monthly active users and 500 million daily active Instagram Stories users, Instagram is a visual playground for brands. 150 million Instagrammers connect with businesses on the channel each month and, according to Instagram data, 1 in 3 of these conversations begins with an Instagram Story. Brands should take advantage of the entire Instagram content eco-system, especially the features listed below, for best results.
Make sure you define the purpose of your channel, whether it’s simply extending the reach of your brand, creating a place where customers can share photos of your products or experiences, or to highlight the more human side of your company culture to attract new talent.
Write a killer bio to nail your audience’s first impressions. Explain a bit about your brand and what you do and use your brand tone and voice to help you connect with your community. Update the link in your bio section frequently to drive event registrations, app downloads or even purchases. Add locations to your stories and posts to make them more discoverable. Take your customers behind the scenes of your product life cycle or team brainstorms, rewarding their natural curiosity into how your brand works. Use your own, campaign specific hashtags as well as the more popular hashtags to increase the discoverability of your content. Consider sticking to a select color palette for your photos to create a distinct style that aligns with your brand colors and visual aesthetic. Respond to comments on your posts.
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – INSTAGRAM 14 INSTAGRAM
Instagram feed posts, as di erent from Instagram Stories, are all about posting high-quality and visually compelling photos and videos. Avoid heavily corporate themes, photographs and jargon as well as branded content. Branded content, even watermarks will be deemed too salesy on this platform. Use images highly relevant to your target audience.
Instagram explore page tailored Instagram stories. Take advantage of the to content you want to see. location tag.
Instagram stories are photos or videos which only appear on an Instagram account for a 24-hour period. They appear at the top of the Instagram feed in a queue. Stories can be treated more ‘casually’ than your Instagram feed posts. Treat them like snippets of real life and use them to showcase the more uncut and raw moments of your brand.
Using Instagram Highlights allows you to organize any important information in a neat and accessible way for your followers. This is where you can take your ‘Story’ posts from your archive and pin them to your profile so others can see them anytime a er the 24-hour limit. Treat it almost like an information menu that highlights the key elements of your brand. Examples of Highlight categories could include: ‘Customer Success Stories,’ ‘Our Product’ or ‘Our People’.
Any videos that are longer than 1 minute (the restriction on feed post videos) are posted to IGTV. Businesses can use this platform to post more professional interviews or feature films made by the company. This allows customers to gain a more in-depth perspective of your brand and leaves room for creativity and clearer messaging.
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – INSTAGRAM 15 INSTAGRAM
Instagram live is a feature that works within Instagram Stories which allows users to broadcast videos to their followers and other Instagram users in real time. This real-time interaction helps consumers to connect more authentically to the people behind the business - leading to greater trust.
Instagram hashtags are an incredibly useful tool that allow you to increase your user engagement and reach. Utilizing hashtags on Instagram can conveniently categorize your posts, allowing you to reach target audiences and help your audience find you.
Narrow your hashtags: Treat your hashtags like a funnel. The more specific your hashtags are, the more specific your target pool is and the higher the chance of your post being engaged with, e.g., #Marketing is too broad, but #DigitalMarketing gives you more specific reach. Quality over quantity: Try not to include 30 hashtags that o er no substance and instead take away from your caption or post. Alternatively, use relevant hashtags that assist your engagement. 91% of top performing brands on Instagram use no more than 7. Tap into viral hashtags: Try adding hashtags like #instagood (used in 300 million posts), or #tbt (Throwback Thursday), and don’t forget about industry specific ones, if your in marketing #digitalmarketing or #contentmarketing will do just fine.
Link to your desired page should be embedded in bio
Highlights should be included with clear captions
Product tags should be utilized in the case of e-commerce
Tagging products is essential to increase leads and purchases
Add hashtags at the end of a post, in a comment or at the end of a post to add visual interest and keep your posts looking neat
Including tailored and closely observed hashtags is important to increase reach and engagement
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – INSTAGRAM 16 YOUTUBE
YouTube is a video-sharing website with 2 billion logged in monthly users each spending an average of almost 12 minutes daily on the channel. Companies use YouTube to share their stories, present product demonstrations, introduce products or services and engage their audience more e ectively. YouTube is the platform to tell the stories and convey messages that are perhaps too complex, or powerful, to be shared as a text status. Content that reveals the more raw, personal or product side of your brand and 'behind-the-scenes' aspects of your business will perform strongly.
Mobile optimize your videos - over 70% of YouTube video views are on mobile. Play to YouTube’s no time limit and dedication to video to tell longer stories, use more complex themes (without requiring text), and create an immersive experience for audiences. Videos should be people-oriented. Videos that have people talking directly to the camera (vlog style) perform remarkably better. Carefully construct YouTube tags and SEO all videos e ectively to ensure your content is discoverable. Customize thumbnails with a relevant yet engaging image to attract attention and encourage consumption. Post consistently. To significantly grow your audience, post at least one video a week and keep subscribers updated about when new videos will arrive, especially on other social media channels.
Optimize for user’s V-log style video 'sound o ' performs preference by remarkably well. including subtitles.
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – YOUTUBE 17 YOUTUBE
YouTube SEO involves optimizing your channel, playlists, meta data, description, and the videos themselves. A key component to YouTube SEO is harnessing the power of your video's text in the form of transcripts, closed captions, and subtitles. You need to ensure this copy is keyword rich. Here is how to SEO your YouTube video in 2020:
Rename your video file using a target keyword. Insert your keyword naturally in the video title. Optimize your video description. Tag your video with popular keywords that relate to your topic. Categorize your video. Upload a custom thumbnail image for your video's result link. Use an SRT file to add subtitles & closed captions. Add End Cards to all videos on your channel.
End cards are a YouTube feature that appears in the last 5-20 seconds of a video, on both desktop and mobile, to promote videos, playlists, merchandise and external websites. These are a powerful tool to help extend watch time on your channel by directing viewers to something next at the end of your video.
End cards encourages viewers to explore more content or directs audiences to take a specific action
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – YOUTUBE 18 YOUTUBE
Succeeding on YouTube isn’t just about uploading videos. It’s also about designing your channel to be as compelling and useful as possible to your audience. Playlists allows anyone with an account to organize their videos into collections, which other people can then access and watch all at once. Brands can use them in a wide variety of ways, although some of the best applications include:
Using playlists to organize your content – essentially separating your videos into distinct subjects, genres, or types. Promoting important content by creating a “best of” playlist and featuring it prominently. Providing extra value to your visitors, by building playlists made up of other people’s videos.
Have a clear cover photo
Pin and hyperlink your socials
Pin a main video that sums up what your organization does (you can update this to keep it timely)
Categorize your playlists to make key information accessible for your audiences
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Objective data is better than a subjective opinion. Now more than ever, businesses should be taking advantage of data to make more informed marketing decisions that will ultimately lead to commercial growth, evolution and an increased bottom line.
In order to make the kind of data driven decisions that will drive your business forward, it’s crucial to leverage and understand the analytics and data available to them. Your marketing based decisions should be backed by metrics, facts, or figures related to your aims, goals, or initiatives. Digivizer is exactly that. Through its powerful and easy to use so ware, you can visualize and understand the performance of your content across your owned, earned and paid media – ultimately driving greater performance from every dollar spent. Get access to real-time digital performance measurements and insights, presented across all the main social media and search advertising platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube and Google Analytics), within one comparative, easy-to-use, a ordable self-service platform.
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – DATA-DRIVEN SOCIAL MARKETING 20 ¡
Brands delivering an omni-channel experience saw a li in Net Promoter score (8% versus -1%), as opposed to those that o er a single channel. Those who consistently use data to measure their e ectiveness and to optimize will see a minimum 18% improvement in their first year and on average a 25% improvement.
Henry Reith, Head of Marketing, Oh Crap, whose Facebook followers grew from 2,500 to 23,000 and stock turn increased from 30,000 units to 3 million in 13 months through testing social content and refining with Digivizer. Read more.
Digivizer also provides agency services for companies looking for thought leadership content, social media strategy and data-driven social to sales programs.
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Digivizer makes it easy to track metrics that matter to your business like the best performing content on each social channel, brand or hashtag mentions for influencers or people talking about you, and cost per lead or conversion across all your social and search campaigns.
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See all social channels in one single view. Analytics for all social channels.
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Cover Photo 1640 x 613 px 50 px padding on sides, 400 px padding top and bottom PNG, JPG or 4MP Profile Picture 400 x 400 px 50 px padding
For paid ads, text on an Image Post 19:9 image must be below 20% 1200 x 627 px PNG, JPG and GIF
Image Post 1:1 1200 x 627 px PNG, JPG and GIF
Carousel 1080 x 1080 px PNG, JPG and GIF
Videos can be horizontal, vertical or square (staying within aspect ratio) Video Post Ratio between 9:16 to 16:9 MP4 and MOV Maximum file size 4GB
Facebook Stories 1080 x 1920 px Stories are always portrait. 50 px padding 20 second limit per individual story upload
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – SPECS 23 Cover Photo 1536 x 768 px 250 px padding on the top and bottom PNG, JPG or GIF Profile Picture 400 x 400 px 50 px padding
Hero Image 1128 x 376 px For company pages only PNG, JPG and GIF
Appears at 552 x 289 px. Display size can vary Image Post between desktop and 1200 x 627 px mobile, so it’s best to PNG, JPG and GIF test out a few di erent sizes of your image
Appears at 552 x 289 px. Video Post Appears at 552 x 289 px. 1200 x 727 px Display size can vary MP4 between desktop and Maximum file size 200MB mobile, so it’s best to test out a few di erent sizes of your image
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – SPECS 24
Cover Photo 1500 x 500 px 50 px padding PNG, JPG or GIF Profile Picture 400 x 400 px 50px padding
Image Post 16:9 Appears at 440 x 220 px 1024 x 512 px (2:1 ratio). Can tweet up PNG, JPG or GIF to 4 images at one time
Image Post 1:1 512 x 512 px PNG, JPG or GIF
Video Post Ratio between 1:2.39 to 2.39:1 MP4 and MOV Maximum file size 512 MB
Videos can be horizontal, vertical or square (staying within aspect ratio)
Tweets have a character limit of 280. You can tag up to 10 people without using any characters
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – SPECS 25
Profile Picture 400 x 400 px 50px padding
Story highlight covers to be uploaded as a 1:1 JPG or PNG but will be cropped into a circle
Images can be square, vertical or horizontal but will crop as a square in feed Square Image Post Vertical Image Post Horizontal Image Post 1080 x 1080 px 1080 x 1350 px 1080 x 655 px PNG, JPG, GIF and MP4 PNG, JPG, GIF PNG, JPG, GIF and MP4 and MP4
Your account must be approved for shopping on Instagram to feature products in posts and stories
15 second limit per individual story upload. Longer videos will be uploaded to IGTV. Videos can be up to 1 hour long on IGTV Instagram Stories 1080 x 1920 px 50 px padding
‘Swipe-Up’ feature is a way to share content or products. This feature is available to Instagram business accounts with over 10,000 followers or verified accounts
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – SPECS 26
Cover Photo 2560 x 1440 px Safe area for mobile and web 1546 x 423 px PNG, BMB, JPG and GIF Display size can vary between di erent devices (desktop, tablet and mobile) so it’s best to test out a few di erent sizes of your image Profile Picture 800 x 800 px 100px padding
16:9 aspect ratio Recommended minimum 1280 x 720 px
1:1 aspect ratio Recommended minimum 1280 x 1280 px
YouTube will adjust the player dynamically to your video size and the viewer’s device
THE ULTIMATE GUIDE TO DATA-DRIVEN SOCIAL MEDIA MARKETING – SPECS 27
Desktop minimum aspect ratio: 200 x 300 px
Skyscraper 120 x 600 px
Mobile minimum aspect Mobile Banner ratio: 300 x 50 px 300x 50 px
Square 250 x 250 px
Banner 468 x 60px
Square Small Square Leaderboard 250 x 250 px 200 x 200 px 728 x 90 px
Inline Rectangle 300 x 250 px Large Rectangle Skyscraper Wide Recommended sizes 336 x 270 px 120 x 600 px Skyscraper 160 x 600 px
Half Page 300 x 600 px
Large Leaderboard 970 x 90 px
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