Becca Colehower Lucius Harvin William Ridley

BACKGROUND: METHOD:

The #DollyPartonChallenge is a collage that has been memed and posted on We isolated each of the four photos in every #DollyPartonChallenge post, social media with different photos of the same person or character with an labeling them A, B, C, D. For example, “Dolly Parton A'' and “Dolly Parton B” indication of which platform each photo would be posted for. Users have taken were analyzed as separate cases. We coded each case (that is, each isolated this challenge and ran with it, with over 478,000 posts on Instagram alone. photo, totaling to 400 cases) against a set of variables to quantify these trends.

LinkedIn showed the OBJECTIVE: largest percentage of Our group decided to analyze 100 examples of the #DollyPartonChallenge cases in modest or meme created by celebrities in order to observe trends of what is appropriate as professional clothing. a profile picture for particular social media platforms. We looked specifically at factors like expression, posture, clothing worn, gender, and presence of others for LinkedIn, Facebook, Instagram, and Tinder as individual platforms.

Facebook included other people or pets in a majority of the cases, about 60%.

Instagram was a mixed batch when it came to clothing ALSO! Hi Oprah, I love you. worn, posture, and presence of others. Table 3 examines the presence of people or pets other than the subject in each case, and how that varied across each platform. Table 3 shows that an overwhelming majority (over 90% on each platform) of cases indicated on LinkedIn and Table 4 shows the platform with the largest percentage of Tinder included only themselves in the photo and nothing and cases in modest or professional clothing was LinkedIn, while Tinder showed the no one else. Table 3 shows that cases indicated for Facebook, the smallest percentage of modest clothing was Tinder. Table most cases posing in on the other hand, included other people or pets in a majority 4 shows that Tinder had the most cases wearing revealing a prone position or of the cases, about 60%. Table 3 also shows a significant and revealing to inappropriate clothing in photos, while majority of posts indicated for instagram to show only the one LinkedIn, Instagram, and Facebook had only a handful of lying down, with the subject and no other person or pet. cases wearing revealing or revealing to inappropriate clothing. subject’s full body/in revealing clothing.