Linkedin Tumblr FACEBOOK Instagra
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Do You Know Your Instagram from Your Tiktok, Twitter Or Tumblr?
Do you know your Instagram from your TikTok, Twitter or Tumblr? If not, we have created some basic Instagram tutorials on YouTube (see links be- low) to get your club onto Instagram and posting in no time! Why Instagram? • Great engagement with younger age group ie. 13-17 y/o compared to Face- book • Easy to post – take photos and videos on rally days, competitions and camps, or re-post your members photos. Some tips for using Instagram • Engagement is more important than followers - remember, it’s not a compe- tition! Instagram is a really great tool to keep connected with your younger members, and also reach potential new members • Having a business account will allow you to see your engagements, profile visits, audience demographics, and also when your audience is online the most (to help you to determine the best time to post) • Remember to adhere to the Pony Club NSW Social Media Policy, which can be found here. A good rule is if you are questioning whether it is appro- priate to post, it probably isn’t! • All Instagram users must be at least 13 years or older to have their own ac- count. • Don’t share photos posted on members pages without asking them for per- mission first, and make sure you credit them for use of their image. • Use a club email address to make your Instagram account, that way if the person looking after the account moves on from the club, the login details can be passed onto the new person responsible (succession planning). Instagram vs Facebook We have found at a state level, our Facebook followers are generally older than our Instagram followers, so we customise our approach depending on the plat- form. -
How to Find the Best Hashtags for Your Business Hashtags Are a Simple Way to Boost Your Traffic and Target Specific Online Communities
CHECKLIST How to find the best hashtags for your business Hashtags are a simple way to boost your traffic and target specific online communities. This checklist will show you everything you need to know— from the best research tools to tactics for each social media network. What is a hashtag? A hashtag is keyword or phrase (without spaces) that contains the # symbol. Marketers tend to use hashtags to either join a conversation around a particular topic (such as #veganhealthchat) or create a branded community (such as Herschel’s #WellTravelled). HOW TO FIND THE BEST HASHTAGS FOR YOUR BUSINESS 1 WAYS TO USE 3 HASHTAGS 1. Find a specific audience Need to reach lawyers interested in tech? Or music lovers chatting about their favorite stereo gear? Hashtags are a simple way to find and reach niche audiences. 2. Ride a trend From discovering soon-to-be viral videos to inspiring social movements, hashtags can quickly connect your brand to new customers. Use hashtags to discover trending cultural moments. 3. Track results It’s easy to monitor hashtags across multiple social channels. From live events to new brand campaigns, hashtags both boost engagement and simplify your reporting. HOW TO FIND THE BEST HASHTAGS FOR YOUR BUSINESS 2 HOW HASHTAGS WORK ON EACH SOCIAL NETWORK Twitter Hashtags are an essential way to categorize content on Twitter. Users will often follow and discover new brands via hashtags. Try to limit to two or three. Instagram Hashtags are used to build communities and help users find topics they care about. For example, the popular NYC designer Jessica Walsh hosts a weekly Q&A session tagged #jessicasamamondays. -
A Longitudinal Study of Facebook, Linkedin, & Twitter
Session: Tweet, Tweet, Tweet! CHI 2012, May 5–10, 2012, Austin, Texas, USA A Longitudinal Study of Facebook, LinkedIn, & Twitter Use Anne Archambault Jonathan Grudin Microsoft Corporation Microsoft Research Redmond, Washington USA Redmond, Washington USA [email protected] [email protected] ABSTRACT messaging, and employee blogging were first used mainly We conducted four annual comprehensive surveys of social by students and consumers to support informal interaction. networking at Microsoft between 2008 and 2011. We are Managers, who focus more on formal communication interested in how these sites are used and whether they are channels, often viewed them as potential distractions [4]. A considered to be useful for organizational communication new communication channel initially disrupts existing and information-gathering. Our study is longitudinal and channels and creates management challenges until usage based on random sampling. Between 2008 and 2011, social conventions and a new collaboration ecosystem emerges. networking went from being a niche activity to being very widely and heavily used. Growth in use and acceptance was Email was not embraced by many large organizations until not uniform, with differences based on gender, age and the late 1990s. Instant messaging was not generally level (individual contributor vs. manager). Behaviors and considered a productivity tool in the early 2000s. Slowly, concerns changed, with some showing signs of leveling off. employees familiar with these technologies found ways to use them to work more effectively. Organizational Author Keywords acceptance was aided by new features that managers Social networking; Facebook; LinkedIn; Twitter; Enterprise appreciated, such as email attachments and integration with calendaring. ACM Classification Keywords Many organizations are now wrestling with social H.5.3 Group and Organization Interfaces networking. -
The Influence of Social Media on the Travel Behavior of Greek Millennials (Gen Y)
Journal of Tourism and Hospitality Management December 2020, Vol. 8, No. 2, pp. 10-18 ISSN: 2372-5125 (Print), 2372-5133 (Online) Copyright © The Author(s). All Rights Reserved. Published by American Research Institute for Policy Development DOI: 10.15640/jthm.v8n2a2 URL: https://doi.org/10.15640/jthm.v8n2a2 The Influence of Social Media on the Travel Behavior of Greek Millennials (Gen Y) Mary Constantoglou1 & Nikolaos Trihas2 Abstract Generation Y presents both opportunities and challenges to marketers. The aim of this paper is to investigate the influence of social media on Greek Millennials’ trips in three different phases (pre-trip, on- site, post-trip), providing a better understanding of the main features of this type of tourists’ online behavior. In order to meet the above objective, survey was conducted via a structured self-completed questionnaire in a sample of 261 Millennials in Greece. The results of the study revealed that Millennials are heavy users of Internet and social media, which they use in all three phases of their holiday trips, however, to a different extent and for a different purpose. Facebook, Instagram and TripAdvisor are the dominant social media in this process. However, traditional word-of-mouth seems to be still a very important, credible, and influential source of travel information. Findings and discussion of this study are useful to tourism marketers, academic researchers and other stakeholders interested in understanding the role of social media in this generation’s travel behavior. Keywords: Millennials, Generation Y, social media, travel behavior, Greece 1. Introduction Millennials (also referred to as Generation Y) are those individuals born between 1980 and 1994, although this birth year range varies among researchers and media. -
Arxiv:1403.5206V2 [Cs.SI] 30 Jul 2014
What is Tumblr: A Statistical Overview and Comparison Yi Chang‡, Lei Tang§, Yoshiyuki Inagaki† and Yan Liu‡ † Yahoo Labs, Sunnyvale, CA 94089, USA § @WalmartLabs, San Bruno, CA 94066, USA ‡ University of Southern California, Los Angeles, CA 90089 [email protected],[email protected], [email protected],[email protected] Abstract Traditional blogging sites, such as Blogspot6 and Living- Social7, have high quality content but little social interac- Tumblr, as one of the most popular microblogging platforms, tions. Nardi et al. (Nardi et al. 2004) investigated blogging has gained momentum recently. It is reported to have 166.4 as a form of personal communication and expression, and millions of users and 73.4 billions of posts by January 2014. showed that the vast majority of blog posts are written by While many articles about Tumblr have been published in ordinarypeople with a small audience. On the contrary, pop- major press, there is not much scholar work so far. In this pa- 8 per, we provide some pioneer analysis on Tumblr from a va- ular social networking sites like Facebook , have richer so- riety of aspects. We study the social network structure among cial interactions, but lower quality content comparing with Tumblr users, analyze its user generated content, and describe blogosphere. Since most social interactions are either un- reblogging patterns to analyze its user behavior. We aim to published or less meaningful for the majority of public audi- provide a comprehensive statistical overview of Tumblr and ence, it is natural for Facebook users to form different com- compare it with other popular social services, including blo- munities or social circles. -
The Real Advantage of Diaspora Isn't the Software Features
FAQ DIASPORA* DIASPORA* The one social media system to bring them all, and in the openness, bind them. Google+ and Twitter. Why on earth that connect to each other. Each pod BEN EVERARD do I want another social network can handle many users (depending on sucking up my free time? the hardware hosting it), so you don’t OK, let’s start simple. What is Well, I wouldn’t quite call it a have to host your own; you can join a Diaspora*? mashup, but it certainly appears pre-existing pod. It’s a source social network. From to have taken some inspiration from The pods are independently operated, a user’s perspective, it’s quite those other social networks, and some and anyone can set one up and connect similar to Facebook or Google+ in that of those other social networks may it to the Diaspora network. Pods can be you add people you want to be in have borrowed ideas from Diaspora. private to a particular group, or open contact with, then it brings all their For example, Google+’s circles seem and allow anyone to join. updates into a stream for you to view. remarkably similar to Diaspora’s You can assign people to different aspects (which appeared first). So, since it’s open source and groups depending on how you know The real advantage of Diaspora isn’t federated, does that mean them and tailor with whom you share the software features though, it’s the Diaspora is more secure than information. You can follow hashtags, philosophy behind it. -
Social Media Usage and Cultural Dimensions: an Empirical Investigation
Proceedings of the 50th Hawaii International Conference on System Sciences | 2017 Social Media Usage and Cultural Dimensions: An Empirical Investigation Majid Dadgar Joseph Vithayathil John Kalu Osiri University of San Francisco Washington State University University of Nebraska-Lincoln [email protected] [email protected] [email protected] Abstract information technology and organizational studies can benefit each other by exchanging and analyzing the Cultural attributes of employees affect organizations in socio-material properties of their subject matter. The several different ways through their impact on organizational social media literature has focused organizational goals and decision-making processes. mainly on disciplinary or domain-based research. Such Social media create ample opportunities for focus may have hindered possibilities of investigating organizations to improve competitiveness and efficiency such important interdisciplinary questions [27]. of marketing and communications. We empirically Social media create a variety of new opportunities investigate the impact of employee cultural dimensions for organizations which are not managed well to on social media usage at work and at home. Such a study improve [21]. Organizations can use social media to stay has not been undertaken before to the best of our competitive and improve the efficiency of marketing knowledge and this would be the first study to connect and communications [1,2,3,10,17,18,25,29]. Employees cultural dimension characteristics of individuals with use different types of social media platforms in their social media usage. Specifically, we investigate the professional and personal lives, and their use of social effect of Power Distance (PD), Uncertainty Avoidance media can have an impact on various organizational (UA), and Individualism-Collectivism (IC) on the use of goals and strategies [20]. -
Empirical Study of Twitter and Tumblr for Sentiment Analysis Using Soft Computing Techniques
Proceedings of the World Congress on Engineering and Computer Science 2017 Vol I WCECS 2017, October 25-27, 2017, San Francisco, USA Empirical Study of Twitter and Tumblr for Sentiment Analysis using Soft Computing Techniques Akshi Kumar, Member, IAENG, Arunima Jaiswal Analysis is one such research direction which drives this Abstract-Twitter and Tumblr are two prominent players in cutting-edge SMAC paradigm by transforming text into a the micro-blogging sphere. Data generated from these social knowledge-base. micro-blogs is voluminous and varied. People express and voice Formally, Sentiment Analysis, established as a typical their emotions and opinions over these social media channels text classification task [3], is defined as the computational making it a big sentiment-rich corpus from which strategic data can be analyzed. Sentiment Analysis on Twitter has been study of people’s opinions, attitudes and emotions towards a research trend with constant and continued studies on it to an entity [4, 5]. These opinions are expressed as written text improve & optimize the accuracy of results. As an alternative on any particular topic, available and discussed over social to the ‘restricting’ tweets, tumblogs from Tumblr give the media sources such as blogs, micro-blogs, social networking ‘scrapbook’ micro-blogging space. In this paper, we intend to sites and product reviews sites etc., with the primary intent mine and compare these two social media for sentiments to to categorize content into negative, positive or otherwise empirically analyze their performance as data analytic tools based on oft computing techniques. We have collected tweets neutral polarities. and tumblogs related to four trending events from both Amongst the social media channels, Twitter has emerged platforms (approximately 3000 tweets and 3000 tumblogs) and as a key player from which sentiment-rich data can be analyzed the sentiment polarity using six supervised extracted. -
Australian Employer Perceptions of Unprofessional Social Media Behaviour and Its Impact on Graduate Employability
The Journal of Teaching and Learning for Graduate Employability ISSN: 1838-3815 (online) Journal Homepage https://ojs.deakin.edu.au/index.php/jtlge/ Australian employer perceptions of unprofessional social media behaviour and its impact on graduate employability Karen Sutherland1, Karen Freberg2 and Christina Driver1 Corresponding author: Karen Sutherland ([email protected]) 1University of the Sunshine Coast, Queensland, Australia 2University of Louisville, Kentucky, USA Abstract Social media has become a tool used for the process of employee recruitment in a range of Keywords industries. The technology is utilised by job candidates and by employers and job-recruiters social media, to screen and source suitable staff for their organisations. Research has investigated issues job-recruitment, relating to ethics, privacy and accuracy regarding employers’ use of social media to screen employability, prospective employees. Yet, limited research has been conducted to investigate employer professional perceptions of prospective/current employees’ unprofessional social media behavior. Our behaviour, study involved a survey of 396 Australian employers from a range of industries to explore the employment, influence of job-candidates’ social media presence on employer decision-making and the personal most unprofessional social media behaviors according to employers. Our investigation found branding 82% of employers are influenced by a job candidate’s social media presence and using social media to intentionally cause harm to others was perceived by employers as the most unprofessional social media behavior. The findings from this study will assist educators in guiding university students and graduates to meet industry expectations as professionals and provide scholars with new knowledge as to what is deemed to be unacceptable behavior in a professional context at this point in the evolution of social media. -
Avatara: OLAP for Web-Scale Analytics Products
Avatara: OLAP for Web-scale Analytics Products Lili Wu Roshan Sumbaly Chris Riccomini Gordon Koo Hyung Jin Kim Jay Kreps Sam Shah LinkedIn {lwu,rsumbaly,criccomini,gkoo,ekim,jkreps,samshah}@linkedin.com ABSTRACT queries. This means expensive operations like joins can be precom- Multidimensional data generated by members on websites has seen puted. Additionally, queries span relatively few—usually tens to massive growth in recent years. OLAP is a well-suited solution for at most a hundred—dimensions. These queries, and consequently, mining and analyzing this data. Providing insights derived from the cubes, can be sharded across a primary dimension. For WVMP, this analysis has become crucial for these websites to give members we can shard the cube by member id, as the product does not allow greater value. For example, LinkedIn, the largest professional social analyzing profile views of anyone other than the member currently network, provides its professional members rich analytics features logged in. Similarly, for WVTJ, the cube can be sharded by the job like “Who’s Viewed My Profile?” and “Who’s Viewed This Job?” itself because queries do not span across jobs. Each shard contains The data behind these features form cubes that must be efficiently a relatively small amount of data (a few megabytes, up to tens of served at scale, and can be neatly sharded to do so. To serve our megabytes), though there are many shards (160 million, one for growing 160 million member base, we built a scalable and fast each LinkedIn member, for WVMP). We call this class of OLAP OLAP serving system called Avatara to solve this many, small cubes the many, small cubes scenario. -
PR-Management and Branding of Media Channels with the Application of Social Networks
70 IJCSNS International Journal of Computer Science and Network Security, VOL.21 No.7, July 2021 PR-Management and Branding of Media Channels with the Application of Social Networks Tatiana Shalman1, Viktoriia Dobrianska2, Marianna Kokhan3, Khrystyna Pletsan4, Anatolii Humenchuk5, [email protected] 1Taras Shevchenko National University of Kyiv, Ukraine 2National University “Yuri Kondratyuk Poltava Polytechnic”, Poltava, Ukraine 3Ivan Franko National University of Lviv, Ukraine 4,5Kyiv National University of Culture and Arts, Ukraine Summary of information in the field of corporate social responsibility The relevance of intelligence involves the definition of such communication still remains an under-explored research communication systems of PR-management and branding of topic. media channels with the use of social networks, which are already On this basis, the relevance of intelligence involves the implemented in practice by modern representatives of professional definition of such communication systems PR-management PR product. The purpose of the investigation is to determine the and branding of media channels with the use of social system of implementation of technologies of PR-management and branding of media channels with the use of social networks based networks, which are already implemented in practice by on a survey of PR and brand of different media channels on the modern representatives of professional PR product and are basis of a survey of brand managers and PR. 980 respondents from effective in terms of marketing moves. Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of 2. -
Mikey Ortiz T 917-588-4071 | [email protected]
49 White St - 1st Fl - Brooklyn, NY 11206 Mikey Ortiz T 917-588-4071 | [email protected] www.mikeyortiz.com Objective: Obtain a position in which I can create relevant and shareable content that makes noise and creates laughter. Experience: Crush Music; New York, NY (Jun 2012 – Present) Video Producer and Content Creator (Nov 2014 – Present) ● Produce, shoot, and edit online video content for a roster of 25 artists including Sia, Fall Out Boy, and Train ● Multiple videos have received over 100,000 plays on Youtube ● Coordinated partnership with Soul Pancake for Train’s latest music video “Give It All” which received 300,000 plays in a week ● Created series of Vines for Fall Out Boy’s single “Uma Thurman”, some of which received 1,000,000 loops and reached 10,000,000 people on Facebook in the first 24 hours ● Create platform specific content for Vine, Tumblr, and Instagram that receives massive fan reach and engagement ● Coordinate shoots with budgets up to $150,000 and tight deadlines ● Create animated lyric videos using Photoshop and After Effects ● Manage Youtube channels with subscribers ranging from 15,000 – 1,000,000+ ● Trained to shoot in YouTube’s NYC Studios (reserved for channels over 15,000 subscribers) ● Research and partner with influencers for music video premieres Social Media Manager and Content Creator (Jun 2012 – Nov 2014) ● Managed social media for 25 artist roster including Fall Out Boy, Train, and Panic! At The Disco ● Planned and executed digital / social media campaigns that resulted in #1 albums and multi-platinum