Fedex Social Media Guidelines
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Do You Know Your Instagram from Your Tiktok, Twitter Or Tumblr?
Do you know your Instagram from your TikTok, Twitter or Tumblr? If not, we have created some basic Instagram tutorials on YouTube (see links be- low) to get your club onto Instagram and posting in no time! Why Instagram? • Great engagement with younger age group ie. 13-17 y/o compared to Face- book • Easy to post – take photos and videos on rally days, competitions and camps, or re-post your members photos. Some tips for using Instagram • Engagement is more important than followers - remember, it’s not a compe- tition! Instagram is a really great tool to keep connected with your younger members, and also reach potential new members • Having a business account will allow you to see your engagements, profile visits, audience demographics, and also when your audience is online the most (to help you to determine the best time to post) • Remember to adhere to the Pony Club NSW Social Media Policy, which can be found here. A good rule is if you are questioning whether it is appro- priate to post, it probably isn’t! • All Instagram users must be at least 13 years or older to have their own ac- count. • Don’t share photos posted on members pages without asking them for per- mission first, and make sure you credit them for use of their image. • Use a club email address to make your Instagram account, that way if the person looking after the account moves on from the club, the login details can be passed onto the new person responsible (succession planning). Instagram vs Facebook We have found at a state level, our Facebook followers are generally older than our Instagram followers, so we customise our approach depending on the plat- form. -
How to Find the Best Hashtags for Your Business Hashtags Are a Simple Way to Boost Your Traffic and Target Specific Online Communities
CHECKLIST How to find the best hashtags for your business Hashtags are a simple way to boost your traffic and target specific online communities. This checklist will show you everything you need to know— from the best research tools to tactics for each social media network. What is a hashtag? A hashtag is keyword or phrase (without spaces) that contains the # symbol. Marketers tend to use hashtags to either join a conversation around a particular topic (such as #veganhealthchat) or create a branded community (such as Herschel’s #WellTravelled). HOW TO FIND THE BEST HASHTAGS FOR YOUR BUSINESS 1 WAYS TO USE 3 HASHTAGS 1. Find a specific audience Need to reach lawyers interested in tech? Or music lovers chatting about their favorite stereo gear? Hashtags are a simple way to find and reach niche audiences. 2. Ride a trend From discovering soon-to-be viral videos to inspiring social movements, hashtags can quickly connect your brand to new customers. Use hashtags to discover trending cultural moments. 3. Track results It’s easy to monitor hashtags across multiple social channels. From live events to new brand campaigns, hashtags both boost engagement and simplify your reporting. HOW TO FIND THE BEST HASHTAGS FOR YOUR BUSINESS 2 HOW HASHTAGS WORK ON EACH SOCIAL NETWORK Twitter Hashtags are an essential way to categorize content on Twitter. Users will often follow and discover new brands via hashtags. Try to limit to two or three. Instagram Hashtags are used to build communities and help users find topics they care about. For example, the popular NYC designer Jessica Walsh hosts a weekly Q&A session tagged #jessicasamamondays. -
COVID-19: How Hateful Extremists Are Exploiting the Pandemic
COVID-19 How hateful extremists are exploiting the pandemic July 2020 Contents 3 Introduction 5 Summary 6 Findings and recommendations 7 Beliefs and attitudes 12 Behaviours and activities 14 Harms 16 Conclusion and recommendations Commission for Countering Extremism Introduction that COVID-19 is punishment on China for their treatment of Uighurs Muslims.3 Other conspiracy theories suggest the virus is part of a Jewish plot4 or that 5G is to blame.5 The latter has led to attacks on 5G masts and telecoms engineers.6 We are seeing many of these same narratives reoccur across a wide range of different ideologies. Fake news about minority communities has circulated on social media in an attempt to whip up hatred. These include false claims that mosques have remained open during 7 Since the outbreak of the coronavirus (COVID-19) lockdown. Evidence has also shown that pandemic, the Commission for Countering ‘Far Right politicians and news agencies [...] Extremism has heard increasing reports of capitalis[ed] on the virus to push forward their 8 extremists exploiting the crisis to sow division anti-immigrant and populist message’. Content and undermine the social fabric of our country. such as this normalises Far Right attitudes and helps to reinforce intolerant and hateful views We have heard reports of British Far Right towards ethnic, racial or religious communities. activists and Neo-Nazi groups promoting anti-minority narratives by encouraging users Practitioners have told us how some Islamist to deliberately infect groups, including Jewish activists may be exploiting legitimate concerns communities1 and of Islamists propagating regarding securitisation to deliberately drive a anti-democratic and anti-Western narratives, wedge between communities and the British 9 claiming that COVID-19 is divine punishment state. -
Event Identification and Analysis on Twitter Qiming DIAO Singapore Management University, [email protected]
Singapore Management University Institutional Knowledge at Singapore Management University Dissertations and Theses Collection (Open Access) Dissertations and Theses 8-2015 Event identification and analysis on Twitter Qiming DIAO Singapore Management University, [email protected] Follow this and additional works at: https://ink.library.smu.edu.sg/etd_coll Part of the Databases and Information Systems Commons, and the Social Media Commons Citation DIAO, Qiming. Event identification and analysis on Twitter. (2015). 1-90. Dissertations and Theses Collection (Open Access). Available at: https://ink.library.smu.edu.sg/etd_coll/126 This PhD Dissertation is brought to you for free and open access by the Dissertations and Theses at Institutional Knowledge at Singapore Management University. It has been accepted for inclusion in Dissertations and Theses Collection (Open Access) by an authorized administrator of Institutional Knowledge at Singapore Management University. For more information, please email [email protected]. Event Identification and Analysis on Twitter by Qiming DIAO Submitted to School of Information Systems in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Information Systems Dissertation Committee: Jing JIANG (Supervisor / Chair) Assistant Professor of Information Systems Singapore Management University Hady W. LAUW Assistant Professor of Information Systems Singapore Management University Ee-Peng LIM Professor of Information Systems Singapore Management University Wee Sun LEE Associate Professor of Computer Science National University of Singapore Singapore Management University 2015 Copyright (2015) Qiming DIAO Event Identification and Analysis on Twitter Qiming DIAO Abstract With the rapid growth of social media, Twitter has become one of the most widely adopted platforms for people to post short and instant messages. -
The Influence of Social Media on the Travel Behavior of Greek Millennials (Gen Y)
Journal of Tourism and Hospitality Management December 2020, Vol. 8, No. 2, pp. 10-18 ISSN: 2372-5125 (Print), 2372-5133 (Online) Copyright © The Author(s). All Rights Reserved. Published by American Research Institute for Policy Development DOI: 10.15640/jthm.v8n2a2 URL: https://doi.org/10.15640/jthm.v8n2a2 The Influence of Social Media on the Travel Behavior of Greek Millennials (Gen Y) Mary Constantoglou1 & Nikolaos Trihas2 Abstract Generation Y presents both opportunities and challenges to marketers. The aim of this paper is to investigate the influence of social media on Greek Millennials’ trips in three different phases (pre-trip, on- site, post-trip), providing a better understanding of the main features of this type of tourists’ online behavior. In order to meet the above objective, survey was conducted via a structured self-completed questionnaire in a sample of 261 Millennials in Greece. The results of the study revealed that Millennials are heavy users of Internet and social media, which they use in all three phases of their holiday trips, however, to a different extent and for a different purpose. Facebook, Instagram and TripAdvisor are the dominant social media in this process. However, traditional word-of-mouth seems to be still a very important, credible, and influential source of travel information. Findings and discussion of this study are useful to tourism marketers, academic researchers and other stakeholders interested in understanding the role of social media in this generation’s travel behavior. Keywords: Millennials, Generation Y, social media, travel behavior, Greece 1. Introduction Millennials (also referred to as Generation Y) are those individuals born between 1980 and 1994, although this birth year range varies among researchers and media. -
Arxiv:1403.5206V2 [Cs.SI] 30 Jul 2014
What is Tumblr: A Statistical Overview and Comparison Yi Chang‡, Lei Tang§, Yoshiyuki Inagaki† and Yan Liu‡ † Yahoo Labs, Sunnyvale, CA 94089, USA § @WalmartLabs, San Bruno, CA 94066, USA ‡ University of Southern California, Los Angeles, CA 90089 [email protected],[email protected], [email protected],[email protected] Abstract Traditional blogging sites, such as Blogspot6 and Living- Social7, have high quality content but little social interac- Tumblr, as one of the most popular microblogging platforms, tions. Nardi et al. (Nardi et al. 2004) investigated blogging has gained momentum recently. It is reported to have 166.4 as a form of personal communication and expression, and millions of users and 73.4 billions of posts by January 2014. showed that the vast majority of blog posts are written by While many articles about Tumblr have been published in ordinarypeople with a small audience. On the contrary, pop- major press, there is not much scholar work so far. In this pa- 8 per, we provide some pioneer analysis on Tumblr from a va- ular social networking sites like Facebook , have richer so- riety of aspects. We study the social network structure among cial interactions, but lower quality content comparing with Tumblr users, analyze its user generated content, and describe blogosphere. Since most social interactions are either un- reblogging patterns to analyze its user behavior. We aim to published or less meaningful for the majority of public audi- provide a comprehensive statistical overview of Tumblr and ence, it is natural for Facebook users to form different com- compare it with other popular social services, including blo- munities or social circles. -
The Real Advantage of Diaspora Isn't the Software Features
FAQ DIASPORA* DIASPORA* The one social media system to bring them all, and in the openness, bind them. Google+ and Twitter. Why on earth that connect to each other. Each pod BEN EVERARD do I want another social network can handle many users (depending on sucking up my free time? the hardware hosting it), so you don’t OK, let’s start simple. What is Well, I wouldn’t quite call it a have to host your own; you can join a Diaspora*? mashup, but it certainly appears pre-existing pod. It’s a source social network. From to have taken some inspiration from The pods are independently operated, a user’s perspective, it’s quite those other social networks, and some and anyone can set one up and connect similar to Facebook or Google+ in that of those other social networks may it to the Diaspora network. Pods can be you add people you want to be in have borrowed ideas from Diaspora. private to a particular group, or open contact with, then it brings all their For example, Google+’s circles seem and allow anyone to join. updates into a stream for you to view. remarkably similar to Diaspora’s You can assign people to different aspects (which appeared first). So, since it’s open source and groups depending on how you know The real advantage of Diaspora isn’t federated, does that mean them and tailor with whom you share the software features though, it’s the Diaspora is more secure than information. You can follow hashtags, philosophy behind it. -
Empirical Study of Twitter and Tumblr for Sentiment Analysis Using Soft Computing Techniques
Proceedings of the World Congress on Engineering and Computer Science 2017 Vol I WCECS 2017, October 25-27, 2017, San Francisco, USA Empirical Study of Twitter and Tumblr for Sentiment Analysis using Soft Computing Techniques Akshi Kumar, Member, IAENG, Arunima Jaiswal Analysis is one such research direction which drives this Abstract-Twitter and Tumblr are two prominent players in cutting-edge SMAC paradigm by transforming text into a the micro-blogging sphere. Data generated from these social knowledge-base. micro-blogs is voluminous and varied. People express and voice Formally, Sentiment Analysis, established as a typical their emotions and opinions over these social media channels text classification task [3], is defined as the computational making it a big sentiment-rich corpus from which strategic data can be analyzed. Sentiment Analysis on Twitter has been study of people’s opinions, attitudes and emotions towards a research trend with constant and continued studies on it to an entity [4, 5]. These opinions are expressed as written text improve & optimize the accuracy of results. As an alternative on any particular topic, available and discussed over social to the ‘restricting’ tweets, tumblogs from Tumblr give the media sources such as blogs, micro-blogs, social networking ‘scrapbook’ micro-blogging space. In this paper, we intend to sites and product reviews sites etc., with the primary intent mine and compare these two social media for sentiments to to categorize content into negative, positive or otherwise empirically analyze their performance as data analytic tools based on oft computing techniques. We have collected tweets neutral polarities. and tumblogs related to four trending events from both Amongst the social media channels, Twitter has emerged platforms (approximately 3000 tweets and 3000 tumblogs) and as a key player from which sentiment-rich data can be analyzed the sentiment polarity using six supervised extracted. -
Why Are Some Websites Researched More Than Others? a Review of Research Into the Global Top Twenty Mike Thelwall
Why are some websites researched more than others? A review of research into the global top twenty Mike Thelwall How to cite this article: Thelwall, Mike (2020). “Why are some websites researched more than others? A review of research into the global top twenty”. El profesional de la información, v. 29, n. 1, e290101. https://doi.org/10.3145/epi.2020.ene.01 Manuscript received on 28th September 2019 Accepted on 15th October 2019 Mike Thelwall * https://orcid.org/0000-0001-6065-205X University of Wolverhampton, Statistical Cybermetrics Research Group Wulfruna Street Wolverhampton WV1 1LY, UK [email protected] Abstract The web is central to the work and social lives of a substantial fraction of the world’s population, but the role of popular websites may not always be subject to academic scrutiny. This is a concern if social scientists are unable to understand an aspect of users’ daily lives because one or more major websites have been ignored. To test whether popular websites may be ignored in academia, this article assesses the volume and citation impact of research mentioning any of twenty major websites. The results are consistent with the user geographic base affecting research interest and citation impact. In addition, site affordances that are useful for research also influence academic interest. Because of the latter factor, however, it is not possible to estimate the extent of academic knowledge about a site from the number of publications that mention it. Nevertheless, the virtual absence of international research about some globally important Chinese and Russian websites is a serious limitation for those seeking to understand reasons for their web success, the markets they serve or the users that spend time on them. -
PR-Management and Branding of Media Channels with the Application of Social Networks
70 IJCSNS International Journal of Computer Science and Network Security, VOL.21 No.7, July 2021 PR-Management and Branding of Media Channels with the Application of Social Networks Tatiana Shalman1, Viktoriia Dobrianska2, Marianna Kokhan3, Khrystyna Pletsan4, Anatolii Humenchuk5, [email protected] 1Taras Shevchenko National University of Kyiv, Ukraine 2National University “Yuri Kondratyuk Poltava Polytechnic”, Poltava, Ukraine 3Ivan Franko National University of Lviv, Ukraine 4,5Kyiv National University of Culture and Arts, Ukraine Summary of information in the field of corporate social responsibility The relevance of intelligence involves the definition of such communication still remains an under-explored research communication systems of PR-management and branding of topic. media channels with the use of social networks, which are already On this basis, the relevance of intelligence involves the implemented in practice by modern representatives of professional definition of such communication systems PR-management PR product. The purpose of the investigation is to determine the and branding of media channels with the use of social system of implementation of technologies of PR-management and branding of media channels with the use of social networks based networks, which are already implemented in practice by on a survey of PR and brand of different media channels on the modern representatives of professional PR product and are basis of a survey of brand managers and PR. 980 respondents from effective in terms of marketing moves. Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of 2. -
Mikey Ortiz T 917-588-4071 | [email protected]
49 White St - 1st Fl - Brooklyn, NY 11206 Mikey Ortiz T 917-588-4071 | [email protected] www.mikeyortiz.com Objective: Obtain a position in which I can create relevant and shareable content that makes noise and creates laughter. Experience: Crush Music; New York, NY (Jun 2012 – Present) Video Producer and Content Creator (Nov 2014 – Present) ● Produce, shoot, and edit online video content for a roster of 25 artists including Sia, Fall Out Boy, and Train ● Multiple videos have received over 100,000 plays on Youtube ● Coordinated partnership with Soul Pancake for Train’s latest music video “Give It All” which received 300,000 plays in a week ● Created series of Vines for Fall Out Boy’s single “Uma Thurman”, some of which received 1,000,000 loops and reached 10,000,000 people on Facebook in the first 24 hours ● Create platform specific content for Vine, Tumblr, and Instagram that receives massive fan reach and engagement ● Coordinate shoots with budgets up to $150,000 and tight deadlines ● Create animated lyric videos using Photoshop and After Effects ● Manage Youtube channels with subscribers ranging from 15,000 – 1,000,000+ ● Trained to shoot in YouTube’s NYC Studios (reserved for channels over 15,000 subscribers) ● Research and partner with influencers for music video premieres Social Media Manager and Content Creator (Jun 2012 – Nov 2014) ● Managed social media for 25 artist roster including Fall Out Boy, Train, and Panic! At The Disco ● Planned and executed digital / social media campaigns that resulted in #1 albums and multi-platinum -
Popsters Research 2020 English
Global Report Social Media Users Activity The research of users activity for various types of content in Social Media for 2020 Relative Activity by Text Length in Posts 29-42 Relative Activity by Attachments in Posts 62-73 Methodology I 30 Methodology I 63 Methodology II 31 Methodology II 64 Methodology III 32 Methodology III 65 Facebook 33 Facebook 66 Instagram 34 Instagram 67 Twitter 35 Twitter 68 YouTube 36 Tumblr 69 Table of contents Tumblr 37 VK 70 VK 38 Ok 71 Ok 39 Telegram 72 Telegram 40 Average 73 Relative Activity by Days of Week 4-16 Coub 41 Average 42 Methodology I 5 Average Engagement Rate of Pages 74-84 Methodology II 6 by Count of Followers Facebook 7 Relative Activity by Text Length in Posts by Days of 43-52 Instagram 8 Week Methodology I 75 Twitter 9 Methodology II 76 YouTube 10 Facebook 44 Methodology III 77 Tumblr 11 Instagram 45 Facebook 78 TikTok 12 Twitter 46 Instagram 79 VK 13 YouTube 47 Twitter 80 Ok 14 Tumblr 48 YouTube 81 Telegram 15 VK 49 TikTok 82 Average 16 Ok 50 VK 83 Telegram 51 Ok 84 Average 52 Relative Activity by Hours of Day 17-28 Methodology I 18 Relative Activity by Text Length in Posts by Hours 53-61 Methodology II 19 of Day Facebook 20 Instagram 21 Facebook 54 Twitter 22 Instagram 55 YouTube 23 Twitter 56 TikTok 24 YouTube 57 VK 25 VK 58 Ok 26 Ok 59 Telegram 27 Telegram 60 Average 28 Average 61 Data source The research is based on 537 million social media posts by 1 106 thousands different pages were analyzed by Popsters users in 10 social networks for 2020: Instagram, Facebook, Ok, VK, Twitter, Telegram, Coub, Tumblr, YouTube and TikTok.