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Top Social Media TOP SOCIAL MEDIA 2017 Edition SOCIAL MEDIA NETWORKS Social Media networks you can utilize for your business marketing. FACEBOOK TWITTER INSTAGRAM YOUTUBE Pricing: $0, Pricing: $0, Pricing: $0, Pricing: $0 Pricing varies on advertising Pricing varies on advertising Pricing varies on advertising Major Features(s): Major Features(s): Major Features(s): · A very user friendly interface Major Features(s): · Seamlessly combine. · Photo albums & older posts · Easy to make new contacts to help manage Facebook, Twitter, Instagram and remain on your wall. & extend your social circle Twitter, Linkedin and Google+ Facebook · Can post multiple photos. beyond your friends. · Smartbox inbox to view all · Visually appealing · Can be as wordy ·Posts, or “tweets,” enjoyed the messages your various · Photo filters and easy to use as you wish. by your followers are often social media channels · The ability to market to the · Businesses are even using rebroadcast as re-tweets. Major Drawback(s): younger demographic their Facebook Page as their Major Drawback(s): · YouTube has a vast amount of · Can post multiple photos blogging platform. · Tweets are a moment in rules that need to be adhered so · Utilize Instagram stories time, then lost in a user’s that your partnership can maintain Major Drawback(s): · Can post engaging video Twitter feed a good standing , The amount of · Setup of a Facebook Page is · Limited to 140 Major Drawback(s): rules restricts some aspects of what labor intensive, especially if characters for a tweet · Only available for you can do in terms of optimization you want it to be successful. iPhone & Android and design on your page PINTREST LINKEDIN SNAPCHAT GOOGLE+ Pricing: $0 Pricing: $0 to $59.99/ Month Pricing: $0 Pricing: $0 Major Features(s): Major Features(s): Major Features(s): Major Features(s): · Images can be linked to · Offers business owners the · Exclusive, One-on-One · Google Plus is the King of specific landing pages ability to research company Connection with Customers Search Engine Optimization · Users can re-pin content and information without · The fastest growing app in · Google Plus Hangouts expand its reach spending a dime the last couple of years Provide Practical Business Major Drawback(s): · Provides global access to · New Medium for Contests Value small and large company and Giveaways · Increased Networking · 80% of users are women, a contacts · Ability to add fun Geofilters Capabilities Value challenge for businesses to target men Major Drawback(s): · Less conversation, making it · Paid subscription is quite Major Drawback(s): Major Drawback(s): difficult to build engagement expensive and may not be · Junk Mail Potential · Still has Relatively affordable to small business · It Leaves No Trace Low Reach owners · Poor Social Media Track Record PAGE 1 SOCIAL MEDIA MANAGEMENT TOOLS Social Media management tools are essential as they make it easy to schedule posts and communicate with followers and fans. HOOTSUITE BUFFER POWERPOST SPROUT SOCIAL Pricing: $0, $99.99/ Month Pricing: $0 to $399/ Month Pricing: $199/Month, Pricing: $249/ and Enterprise Major Features(s): $799/Month - Enterprise Month to Enterprise Major Features(s): · Save time by scheduling Major Features(s): Major Features(s): · Easily manage Twitter, posts for Facebook, Twitter, · Makes creating, curating, · A very user friendly interface Facebook, Linkedin, Google+, Linkedin and Google+ into and distributing your content to help manage Facebook, Wordpress & Foursquare in pre-chosen time slots easier in a centralized Twitter, Linkedin and Google+ one place. · Easily share bits of text and platform for publishing · Smartbox inbox to view all · Collaborate images from web pages and all your content. the messages your various together as a team blog posts social media channels Major Drawback(s): Major Drawback(s): · Restricted to using Owly URL · Can only be used for shortener scheduling posts and Major Drawback(s): Major Drawback(s): · Analytics reports cost extra checking basic analytics · High pricing model · High pricing model · Detailed analytics only available with Business plans AGORA PULSE POST PLANNER TAILWIND VIRALTAG Pricing: $299/ Month Pricing: $9 to $49/ Month Pricing: $9.99/ Month - Plus, Pricing: $24,$79/ Month and to Enterprise Major Features(s): $799.99/ Professional - Plus $249/ Month Major Features(s): · Finds trending and engaging Major Features(s): Major Features(s): · Manage Facebook, Twitter content ready to be shared on · Schedule pins on Pinterest · Schedule images on and Instagram accounts in Facebook and Twitter · Analytics to track your Pin- Facebook, Twitter, Pinterest, one place and analyze · Content types include ‘Viral terest activity Tumblr and Linkedin performance with detailed Photos’, ‘Top Content’ and · Integrates with Canva, statistics ‘Status Ideas’ Major Drawback(s): Picasa, Flickr, etc. to simplify · Facebook page apps to help · Can only be used sharing of visuals you conduct quizzes, run Major Drawback(s): for Pinterest contests, sweepstakes, offers · Can only be used for and more Facebook and Twitter Major Drawback(s): Major Drawback(s): · Absence of analytics · Has more Facebook features and fewer Twitter features PAGE 2 SOCIAL MEDIA ANALYSTICS TOOLS Every social media account has a unique set of fans therefore it is necessary to understand how they behave using social media analystics. Understanding your fans will help you give them what they want. WISELYTICS TRUESOCIALMETRICS SIMPLY MEASURED SOCIAL BAKERS Pricing: $0 Pricing: $350/ Month Pricing: $500/ Month, $800/ Pricing: $120/ to Enterprise Month and $2000+/ Month Month to $480/ Month Major Features(s): Major Features(s): Major Features(s): Major Features(s): · Detailed basic and advanced · Detailed analytics for Twitter, · Social analytics for · Monitor activity for analytics to measure your Facebook, Google+, Facebook, Twitter, Google+, Facebook, Twitter, Instagram, Facebook page performance Wordpress, YouTube, Instagram, YouTube, Vine, Linkedin, YouTube and VK · Monitor competitors’ Linkedin, Tumblr, Instagram, Linkedin and Tumblr · Track competitors’ social Facebook pages Slideshare, Vimeo, Pinterest · Social ads analytics and performance and compare it and Vine cross channel analytics with yours Major Drawback(s): · Determines posts your Major Drawback(s): audience engages with · Can only be used for · High pricing model Facebook Major Drawback(s): · Pages need to have a Major Drawback(s): · High pricing model minimum of 400 ‘Likes’ · User interface needs an for tool to work upgrade SUMALL GOOGLE ANALYTICS BITLY PERCH Pricing: $99/ Month Pricing: $0 and $150,000/ Pricing: $0 Pricing: $0 Year Major Features(s): Major Features(s): Major Features(s): Major Features(s): · Works with 50+ platforms · Track performance of social · Shorten links to increase · Makes it easier to keep · Connect an unlimited media marketing campaigns share-ability track of Facebook, Instagram, number of accounts and view such as conversions on your · Track clicks and Google, Yelp, Twitter, and all their metrics in one place website shares on links Foursquare activity with the · Track website traffic referred mobile app Major Drawback(s): by social networks Major Drawback(s): · Watch other business in your · No featured to track Major Drawback(s): · Very basic analytics neighborhood competitors’ social media · Personalized assessment accounts · Sophisticated tool which requires plenty of training and practice to understand Major Drawback(s): · Only for moble, not web PAGE 3 SOCIAL MEDIA CAMPAIGN TOOLS Run attractive contests, offers and several other campaigns with easy to use social media campaign tools. SHORTSTACK HEYO TABSITE WOOBOX Pricing: $0 to $499/ Month Pricing: $25/ Month Pricing: $29.95/ Month to Pricing: $30 to $500+/ Month and Agency Plan $299.95/ Month Major Features(s): Major Features(s): Major Features(s): Major Features(s): · 50+ templates and 30+ · Easy to use drag · Apps can be embedded on · Apps for running themes to help set up and drop builder websites, blogs and sweepstakes, photo campaigns · Widgets help you quickly on Facebook contests, polls, group deals, · Integrates with many install contact forms, share quizzes and more popular email marketing buttons and payment options · Includes Facebook ad tools platforms to simplify lead Major Drawback(s): to easily promote campaigns generation Major Drawback(s): · Too many options can · Need to subscribe to Agency confuse some users Major Drawback(s): Plan to publish to more than Major Drawback(s): · Requires time and one Facebook page · User interface needs training to figure out to be improved how to navigate the tool CONTENT CREATION TOOLS Creating and sharing your own quality content plays a vita role in a social media strategy. BUZZSUMO EPICBEAT Content creation tools ensure you write Pricing: $79/ Month, $239/ Pricing: $97/ Month, $247/ shareable content your audience wants to read. Month and $559+/ Month Month and Enterprise Major Features(s): Major Features(s): · Find the highest shared · Perform Research to find content on Facebook, topics your audience Linkedin, Twitter, wants to read Pinterest and Google+ · Social research function · Analyze and compare to ensure your content is competitors’ content optimized for social media performance sharing Major Drawback(s): Major Drawback(s): · High pricing model · High pricing model · User interface needs to be improved PAGE 4 VISUAL CONTENT CREATION TOOLS Visual content drives the highest engagement on many social networks. Visual content
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