Popsters Research 2020 English

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Popsters Research 2020 English Global Report Social Media Users Activity The research of users activity for various types of content in Social Media for 2020 Relative Activity by Text Length in Posts 29-42 Relative Activity by Attachments in Posts 62-73 Methodology I 30 Methodology I 63 Methodology II 31 Methodology II 64 Methodology III 32 Methodology III 65 Facebook 33 Facebook 66 Instagram 34 Instagram 67 Twitter 35 Twitter 68 YouTube 36 Tumblr 69 Table of contents Tumblr 37 VK 70 VK 38 Ok 71 Ok 39 Telegram 72 Telegram 40 Average 73 Relative Activity by Days of Week 4-16 Coub 41 Average 42 Methodology I 5 Average Engagement Rate of Pages 74-84 Methodology II 6 by Count of Followers Facebook 7 Relative Activity by Text Length in Posts by Days of 43-52 Instagram 8 Week Methodology I 75 Twitter 9 Methodology II 76 YouTube 10 Facebook 44 Methodology III 77 Tumblr 11 Instagram 45 Facebook 78 TikTok 12 Twitter 46 Instagram 79 VK 13 YouTube 47 Twitter 80 Ok 14 Tumblr 48 YouTube 81 Telegram 15 VK 49 TikTok 82 Average 16 Ok 50 VK 83 Telegram 51 Ok 84 Average 52 Relative Activity by Hours of Day 17-28 Methodology I 18 Relative Activity by Text Length in Posts by Hours 53-61 Methodology II 19 of Day Facebook 20 Instagram 21 Facebook 54 Twitter 22 Instagram 55 YouTube 23 Twitter 56 TikTok 24 YouTube 57 VK 25 VK 58 Ok 26 Ok 59 Telegram 27 Telegram 60 Average 28 Average 61 Data source The research is based on 537 million social media posts by 1 106 thousands different pages were analyzed by Popsters users in 10 social networks for 2020: Instagram, Facebook, Ok, VK, Twitter, Telegram, Coub, Tumblr, YouTube and TikTok. Social Media Users Activity Global Report by Popsters.com 2020 3 Relative Activity by Days of Week Relative Activity by Days of Week Methodology I Average activity of published Total of activity (reactions, shares,comments) at specific day of week posts at specific day of week Count of posts such type Percent of activity on average Average activity of published posts at specific day of week published posts at specific x100% Total of average activities of posts by alldays of week day of week Social Media Users Activity Global Report by Popsters.com 2020 5 Relative Activity by Days of Week Methodology II Aggregation of data by different Total data by all analyzes at specific time pages Count of nonzero values Equalization of percent values Average value for each day of week accounting nonzero values Total of all average values Social Media Users Activity Global Report by Popsters.com 2020 6 RELATIVE ACTIVITY BY DAYS OF WEEK Facebook Tuesday activity 20% is 41% more 16.1 than on Sunday 15% 15.9 15.1 15.2 14.3 10% 11.4 11.9 5% Tuesday Sunday 0% Sun Mon Tue Wed Thu Fri Sat Social Media Users Activity Global Report by Popsters.com 2020 7 RELATIVE ACTIVITY BY DAYS OF WEEK Instagram Monday activity 20% is 19% more than on Sunday 15.1 15% 14,8 14.9 14.7 14.9 12.9 10% 12.7 5% Monday Sunday 0% Sun Mon Tue Wed Thu Fri Sat Social Media Users Activity Global Report by Popsters.com 2020 8 RELATIVE ACTIVITY BY DAYS OF WEEK Twitter Monday, Tuesday, 20% Wednesday and Friday activity is 23% more than on Saturday 15.1 15.1 15.1 15.1 15% 15.0 10% 12.4 12.3 5% Mon, Tue, Wed, Fri Wed, Tue, Mon, Sunday 0% Sun Mon Tue Wed Thu Fri Sat Social Media Users Activity Global Report by Popsters.com 2020 9 RELATIVE ACTIVITY BY DAYS OF WEEK YouTube Thursday and 20% Friday activity is 31% more than 15.6 15.6 on Sunday 15% 14.6 15.1 15.0 10% 11.9 12.3 5% Thursday, Friday Thursday, Sunday 0% Sun Mon Tue Wed Thu Fri Sat Social Media Users Activity Global Report by Popsters.com 2020 10 RELATIVE ACTIVITY BY DAYS OF WEEK Tumblr Saturday activity 25% is 123% more 22.2 than on Wednesday 20% 15% 17.2 14.2 13.2 10% 12.1 11.2 10.0 5% Saturday Wednesday 0% Sun Mon Tue Wed Thu Fri Sat Social Media Users Activity Global Report by Popsters.com 2020 11 RELATIVE ACTIVITY BY DAYS OF WEEK TikTok Monday activity 20% is 21% more than on Sunday 15.3 15% 14.6 14.7 15.0 14.7 13.3 12.6 10% 5% Monday Sunday 0% Sun Mon Tue Wed Thu Fri Sat Social Media Users Activity Global Report by Popsters.com 2020 12 RELATIVE ACTIVITY BY DAYS OF WEEK VK Monday and 20% Wednesday activity is 11% more than on Saturday & Sunday 14.8 14.8 15% 14.6 14.6 14.7 13.3 13.3 10% 5% Monday, Wednesday Monday, Sunday Saturday, 0% Sun Mon Tue Wed Thu Fri Sat Social Media Users Activity Global Report by Popsters.com 2020 13 RELATIVE ACTIVITY BY DAYS OF WEEK Ok Monday and 20% Tuesday activity is 25% more 15.2 15.2 than on Sunday 15% 15.0 15.0 15.0 10% 12.1 12.5 5% Monday, Tuesday Monday, Sunday 0% Sun Mon Tue Wed Thu Fri Sat Social Media Users Activity Global Report by Popsters.com 2020 14 RELATIVE ACTIVITY BY DAYS OF WEEK Telegram Thursday activity 20% is 18% more than on Saturday 15.2 and Sunday 15% 14.6 14.9 14.7 14.7 12.9 10% 12.9 5% Thursdat Sunday Saturday, 0% Sun Mon Tue Wed Thu Fri Sat Social Media Users Activity Global Report by Popsters.com 2020 15 RELATIVE ACTIVITY BY DAYS OF WEEK Average 20% 15.2 15% 14.8 14.8 14.4 14.6 13.7 10% 12.4 5% 0% Sun Mon Tue Wed Thu Fri Sat Social Media Users Activity Global Report by Popsters.com 2020 16 Relative Activity by Hours of Day Relative Activity by Hours of Day Methodology I Average activity of published Total of activity (reactions, shares, comments) at specific hour of day posts at specific hour of day Count of post such type Percent of activity on average Average activity of published posts at specific hour of day x100% published posts at hour of day Total of average activities of posts by all hours of day Social Media Users Activity Global Report by Popsters.com 2020 18 Relative Activity by Hours of Day Methodology II Aggregation of data by different Total data by all analyzes at specific time pages Count of nonzero values Equalization of percent values Average value for each hour of day accounting nonzero values Total of all average values Social Media Users Activity Global Report by Popsters.com 2020 19 RELATIVE ACTIVITY BY HOURS OF DAY Facebook 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 1.9 1.3 0.9 0.9 0.9 1.1 1.8 2.6 4.6 5.3 6.1 6.6 6.7 6.1 6.4 6.3 6.5 6.4 6.4 6.6 5.0 4.1 3.2 2.4 Activity at 12:00 is 687% more than at 3:00 7% 6% 5% 4% 3% 2% 1% 12:00 3:00 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Social Media Users Activity Global Report by Popsters.com 2020 20 RELATIVE ACTIVITY BY HOURS OF DAY Instagram 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 2.1 1.5 1.2 1.0 1.1 1.2 1.6 2.4 3.4 4.7 5.7 6.3 6.7 6.4 6.4 6.5 6.5 6.7 6.6 6.0 5.3 4.4 3.5 2.7 Activity at 17:00 is 544% more than at 3:00 7% 6% 5% 4% 3% 2% 1% 17:00 3:00 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Social Media Users Activity Global Report by Popsters.com 2020 21 RELATIVE ACTIVITY BY HOURS OF DAY Twitter 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 3.4 2.6 2.1 1.7 1.6 1.6 2.1 2.6 3.7 5.0 5.5 5.8 5.9 5.8 5.9 5.7 5.6 5.8 5.5 4.9 4.8 4.3 4.0 3.9 Activity at 12:00 is 282% more than at 4:00-5:00 7% 6% 5% 4% 3% 2% 1% 12:00 4:00 - 5:00 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Social Media Users Activity Global Report by Popsters.com 2020 22 RELATIVE ACTIVITY BY HOURS OF DAY YouTube 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 2.5 2.1 1.8 1.8 1.9 2.3 2.8 3.6 4.4 5.5 5.7 5.7 5.8 6.0 6.4 6.2 6.0 5.6 5.3 4.7 4.3 3.8 3.2 2.8 Activity at 14:00 is 265% more than at 2:00-3:00 7% 6% 5% 4% 3% 2% 1% 14:00 2:00 - 3:00 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Social Media Users Activity Global Report by Popsters.com 2020 23 RELATIVE ACTIVITY BY HOURS OF DAY TikTok 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 2.8 2.2 1.7 1.4 1.2 1.2 1.3 1.6 2.0 2.8 3.9 5.9 5.8 5.6 6.1 6.6 6.4 7.0 7.0 8.6 5.6 5.3 4.1 4.0 Activity at 19:00 is 627% more than at 4:00-5:00 9% 8% 7% 6% 5% 4% 3% 2% 1% 19:00 4:00 - 5:00 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Social Media Users Activity Global Report by Popsters.com 2020 24 RELATIVE ACTIVITY BY HOURS OF DAY VK 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 3.1 2.1 1.5 1.3 1.2 1.4 2.0 3.2 4.3 5.3 6.0 6.2 6.3 6.0 6.0 5.8 5.8 5.8 5.7 5.3 4.9 4.3 3.7 3.0 Activity at 12:00 is 436% more than at 4:00 7% 6% 5% 4% 3% 2% 1% 12:00 4:00 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Social Media Users Activity Global Report by Popsters.com 2020 25 RELATIVE ACTIVITY BY HOURS OF DAY Ok 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 1.4 0.9 0.8 0.8 0.8 0.9 1.5 1.8 4.3 5.1 6.4 6.7 7.5 6.5 6.8 6.8 7.0 6.9 7.6 5.9 5.0 3.7 3.0 2.1 Activity at 18:00 is 903% more than at 2:00 - 4:00 8% 7% 6% 5% 4% 3% 2% 1% 18:00 2:00 - 4:00 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Social Media Users Activity Global Report by Popsters.com 2020 26 RELATIVE ACTIVITY BY HOURS OF DAY Telegram 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 2,7 2,0 1,4 1,0 1,0 0,9 1,3 2,0 3,3 4,3 5,3 6,0 6,5 6,3 6,2 5,9 6,2 6,4 6,7 6,1 5,5
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