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WASHINGTON EDUCATION ASSOCIATION Journalism Day Sept. 15, 2016 HOSTED ON CAMPUS BY THE UW DEPARTIMENT OF COMMUNICATION Journalism Day is sponsored by the Washington Journalism Map / Lunch info...... 2 Education Association, with help from the University of Schedule...... 3 Washington Department of Sessions at a glance...... 4 Communication , especially Junko Westling in that office. About WJEA...... 4 Other partners making Session descriptions / Speaker bios...... 5-8 this day possible include Pacific Publishing Company (this booklet), Herff Jones Co. (teachers’ hospitality room). Thanks also to Herff Jones and Keynote Speaker Walsworth Publishing Company State Senator Joe Fain for providing speakers for the Primary sponsor of Washington’s yearbook sessions. “New Voices” legislation, A very special thanks also to SB6233, which guarantees Senator Joe Fain for serving as scholastic press rights in our 2016 Keynote Speaker. our public schools. J-Day would not happen without the many media professionals who volunteered INSIDE their time to share their talents Special bonus section – and expertise with student Print production tips from across our state. from

S All sessions are in the “Quad” area of campus: Communications, Miller, Savery, Smith, and Thomson. The key- note will take place in Kane Hall. Students: Please stay within the area visible on the map during conference hours (8:30-1:30.) There are nu- merous food options on campus with nearly an hour for lunch. This allows plenty of time to arrive at Kane Hall on time for the keynote at 12:30. If you need assistance, please call Kathy Schrier (WJEA) at 206-979-3234 or Campus Security: 206-685-UWPD (8973) LUNCH OPTIONS Husky Union Building (HUB): Etc. (quick stop food items), Husky Den (cafeteria), Starbucks, Pagliacci Pizza, Subway (and more) The Burke Cafe (Burke Museum) Suzzallo Espresso (Suzzallo Library)

After lunch, arrive early at Kane Hall and check out infomation tables hosted by: • Central Washington University Department of Communications • Herff Jones Company • • in Education • Pacific Publishing Company • Sound Publishing Company • • University of Montana School of Journalism • Department of Communication • • Walsworth Publishing Company • 2 Washington Journalism Education Association Journalism Day Schedule

8:15 - 9:15: Check-in...... Communications Building lobby 9:30 - 10:20: Session 1 ...... Classrooms 10:30 - 11:20: Session 2...... Classrooms 11:30 - 12:20: Lunch ...... See list of options on opposite page Students, please stay on campus for lunch in order to be on time for the keynote speaker. 12:30 - 12:45: Introductions and All-Washington Honors...... Kane Hall, Room 130 12:45 - 1:30: Keynote, Senator Joe Fain...... Kane Hall, Room 130 1:30 - 2: Remain in Kane Hall 130 to learn more about current New Voices legislation and how you can be involved in the process to make Washington the 11th state to guar- antee student press rights. 1:40 - 2:30: Media Tours: KUOW National Public Radio, UW-TV, The UW Daily KUOW Studio: 1:45-2:30 - A behind the scenes look at radio broadcasting Location: 4518 University Way NE, Suite 310 UW-TV Studio: begins at 1:45, limited to 20): Inside television broadcasting & production Location: Lower level, Kane Hall; take elevator down one floor UW Daily: The staff of The Daily invites you to see what life is like in their . Location: Communications Building, main floor Advisers Hospitality & Program 9 - 9:30: Continental breakfast/Meet & greet...... Communications 126 9:30 - 10:20: Advisers’ program ...... Communications 126 Introductions, special guests and of WJEA and JEA 10:30 - 11:20: Session 2...... Classrooms Advisers are welcome to attend any session of interest.

KEYNOTER Senator Joe Fain represents South King County in the Washington State Sen- ate.He was first elected to the state Senate in 2010 and re-elected to a second term in 2014 and currently serves as the Senate Majority Floor Leader.Senator Fain has been widely recognized for his efforts on a variety of issues, including as an “Emerging Leader on Developmental Dis- abilities” by the ARC of King County’s Parent Coalition, a Legislative Champion by the Children’s Alliance in 2013 and 2015, and by the Aerospace Futures Alliance as 2013 Legislator of the Year. He was recognized by the Washington Coalition for Open Government as the 2014 Legisla- tor of the Year, the Humane Society Legislator of the Year for his work to pass increased protections for animals in 2015, and received the Early Learning Action Alliance 2016 Crayon Award for his work supporting early childhood education.Fain is a strong advocate for and the First Amendment. In 2016, Fain sponsored legislation to protect free speech rights for student journal- ists. He served more than a decade in local government, most recently as a deputy prosecu- tor for King County, and as chief of staff for District 7 of the King County Council. Fain has also served as adjunct faculty teaching Political Science at Highline College.Fain earned his juris doctorate and master of business administration degrees from Univer- sity after graduating from the University of Washington with a bachelor’s degree in po- litical science. He lives in Auburn with his wife Steffanie and son Moxon. WJEA J-Day 2016 3 Sessions & Locations (unless specified, sessions are repeated the second hour) SESSION DESCRIPTIONS AND SPEAKER BIOS ARE LISTED ON THE FOLLOWING PAGES. Key: CMU=Communications Bdg. MLR=Miller Hall THO=Thomson Hall SMI=Smith Hall SESSIONS SPEAKER LOCATION PAGE ADVERTISING/MARKETING Advertising Revenue and Product Marketing Diane Brady THO 231 5 BROADCAST Is Journalism Still Relevant in the Age of Google? Gregg Hersholt CMU 226 5 : Straddling the line between gear and words Stacey Jenkins THO 135 5 Storytelling with RadioActive Youth Media Lila Kitaeff CMU 228 5 COMMUNITY JOURNALISM It’s not your mother’s : Community journalism in the digital age Teresa Wippel THO 119 Session 2 only 5 Opportunities at ommunityc newspapera Fred Obee MLR 316 5 GRAPHICS AND PRODUCTION Photoshop Tweaks: “Tune-up” your photos to get better print quality Richard Fazakerley THO 134 5 for Impact and Understanding David Miller SMI 205 6 Being an Editor in the 21st Century Brandon Macz THO 119 Session 1 only 6 FEATURE COVERAGE Under our Skin: A Seattle Times Special Project on Race Shirley Qiu/Corinne Chinn SMI 211 Session 1 only 6 INTERVIEWING Let’s Talk: Tips to Take Into Any Interview Joe Veyera SMI 305 6 How to afflict the comfortable and comfort the afflicted Mathew Doig THO 125 6 Getting oriesSt through Access Laws Peggy Watt SMI 120 Session 2 only 6 LAW AND ETHICS Scholastic Press Law and Ethics: What student journalists should know Mike Hiestand CMU 126 Session 2 only 7 OPINION/EDITORIALS Editorial Cartooning: The Real Picture Jeff Johnson CMU 243 7 Opinion Writing: Where to begin Jule Banville SMI 304 7 Adjectives and Adverbs (they are not just for writers) Andy Bronson CMU 120 7 REPORTING/WRITING Weed, wildfire and toilet rats: Sometimes, it’s fun to be a reporter Evan Bush SMI 120 Session 1 only 7 No More Boring Stories Cynthia Mitchell THO 202 7 Covering Controversy Nate Obermark SMI 407 7 REVIEWING The Reviewing Life Moira Macdonald SMI 405 8 SPECIAL PROJECTS Seeking Student Voices: Seattle Times Education Lab Linda Shaw/Ronnie Estoque THO 334 8 SPORTS REPORTING So you want to be a sports writer? Stefanie Loh SMI 311 Session 1 only 8 YEARBOOK Yearbook Theme Development and Execution Samantha Ruiz De Somocurdo SMI 307 8 Yearbook Sales Best Practices Coy Fletcher SMI 309 8

The Washington Journalism Education Association and its parent organization, the Jour- PANEL DISCUSSION nalism Education Association, provide professional support to journalism educators and advisers of student media. Through its training programs, scholarships, competitions and networking, WJEA gives advisers and their students tools to maintain a strong and free scholastic press, fundamental to teaching democratic principles. More info: www.wjea.org

4 Washington Journalism Education Association ADVERTISING/MARKETING Camp for Girls, and was a founding member of the Seattle Independent Media Center’s video collective, where she co-produced a weekly Advertising Revenue and Product Marketing television show and a quarterly video magazine. She’s been hosting a Sessions 1, 2 – THO 231 funk music show at KBCS 91.3FM since 2003. Diane Brady, NIE Sponsorship Development, The Seattle Times Learn about lead generation, sales techniques, how to create an COMMUNITY JOURNALISM effective ad, and other sources of revenue generation such as content marketing, native advertising, circulation revenue and fundraising. It’s not your mother’s newspaper: Community Diane Brady, Newspapers In Education Sponsorship and Fundraising Journalism in the Digital Age Session 2 – THO 119 Development Account Executive at the Seattle Times has 10 years Teresa Wippel, My Neighborhood News Network (My Edmonds of print and digital media experience working for both local and News, Lynnwood Today, MLTnews) regional publications as an advertising Account Executive, Advertising Whippel has more than three decades of experience as a Sales Manager and now as a Sponsorship Development Account communications professional in weekly and daily newspaper journalism, Executive creating content marketing and native advertising. She got government public information, employee communications, corporate her start selling advertising for her high school newspaper. Diane has and agency , marketing communications, technical a Communications and Marketing degree from Washington State communications, Internet publishing and professional sports. Her University. work experiences have ranged from managing a political campaign to ghostwriting opinion pieces for corporate executives, to establishing BROADCAST and managing editorial departments for a variety of publishing Is Journalism Still Relevant in the Age of Google? companies and non-profit organizations, to providing public relations services for educational institutions, technology companies and Sessions 1, 2 – CMU 226 professional associations. She served four years as the spokesperson Gregg Hersholt, KOMO NewsRadio for Seattle Public Schools. Wippel started out in community journalism Gregg Hersholt has been a radio news anchor and news director in and is proud to say that she’s come full circle by founding the My the Northwest for the past 43 years, starting at a rock n’ roll station Neighborhood News Network, which includes online community news in Spokane, working in Portland, and spending most of his career in websites in the South Snohomish County cities of Edmonds, Lynnwood Seattle. For 26 years he anchored the news on KIRO NewsRadio before and Mountlake Terrace. She also provides live video streaming of high the station changed format and became a “talk” station. For the past 4 school sports through the Sound Live Sports Network, a collaborative years he has anchored the morning news on KOMO. effort with high school journalism and broadcast programs in the Multimedia journalism: Straddling the line between Edmonds School District. gear and words Sessions 1, 2 – THO 135 Opportunities at community newspapers Stacey Jenkins, What’s Good 206 / KCTS9 Sessions 1, 2 – MLR 316 Jenkins is an award-winning digital producer at KCTS 9. She combines Fred Obee, Washington Newspaper Publishers Association her strong content and production skills to create compelling stories Fred Obee has been a reporter, editor and manager of weekly, twice with beautiful imagery. During her time at KCTS 9 Stacey has produced weekly and small daily newspapers in the Pacific Northwest for the segments for PIE(KCTS 9’s arts and culture show), and contributed past 30 years. He is a graduate of Western Washington University’s to Check, Please!, Cooking With Nick Stellino, and a number of journalism program, was editor of the Whidbey News-Times in Oak multimedia projects at the station. Before KCTS 9, she was the senior Harbor, WA for 11 years, editor of the Daily Triplicate in Crescent City, producer for KPTS, the public television station in Wichita, Kansas, CA for three years and spent 18 years at the Port Townsend & Jefferson where she produced numerous award-winning productions. Stacey has County Leader in Port Townsend, WA., first as a writer and editor, and also worked as a communications specialist and video producer for the finally as the General Manager. He currently is the Executive Director of City of Wichita, assistant media instructor and producer at Portland the Washington Newspaper Publishers Association. Community College, and a TV news reporter for CBC in Canada. Storytelling Basics with RadioActive Youth Media GRAPHICS AND PRODUCTION Sessions 1, 2 – CMU 228 Photoshop Tweaks - “Tune-up” your photos to get Lila Kitaeff, KUOW Public Radio better print quality Sessions 1, 2 – THO 134 In this session you’ll learn about how to tell a story with a beginning, Richard Fazakerley, Pacific Publishing Co. middle, and end. We’ll listen to youth-produced radio journalism stories Pacific Publishing’s press guru gives you the inside scoop on how and discuss their structures, talk about what makes a great story, and do to prep your photographs so they look great when printed. These tips an activity to help identify stories in your own lives and communities. apply no matter whether you print with PPC or not. RadioActive is the youth media program at KUOW where teens delight As Operations Manager for Pacific Publishing Company’s (PPC) in discovering public radio journalism. RadioActive supports young commercial printing Division, Richard Fazakerley enjoys using his people’s growth as media makers by sharing access to public radio’s background and experience helping clients produce profitable, quality, knowledge, skills and institutions. on-time and successful publications. A fourth generation printer, Lila Kitaeff is the Program Producer for RadioActive Youth Media. Richard joined Pacific Publishing in 2000. During several technology She’s been a youth media educator in the Seattle area for over a upgrades at PPC, Richard has been actively involved in researching, decade, teaching filmmaking, storytelling, and radio production. Lila is choosing and setting up the new equipment. He also spends time an award-winning documentary filmmaker who has shown her work on on customer service and training, working with customers mostly by the Documentary Channel and PBS, as well as at film festivals around phone to help prepare digital files for submission for printing, setting up the world. She has served on the board of Reel Grrls and Rain City Rock templates and creating PDF presets. In 30 plus years he has worked in WJEA J-Day 2016 5 Design, Prepress, Pressroom, Bindery as well as Administration. University, winning a Midwest Emmy for her master’s capstone, a News Design for Impact and Understanding documentary on an ex-gang member fighting gun violence in Chicago’s black communities. Session 1, 2 – SMI 205 David Miller, The Seattle Times INTERVIEWING This session will cover the basics of newspaper design. It will introduce new designers to the building blocks of page design and how Let’s Talk: Tips To Take Into Any Interview to use them to generate interest and excitement for readers. It will also Sessions 1, 2 – SMI 305 cover some insider tricks for more advanced designers and show how to Joe Veyera, Pacific Publishing Company tell compelling stories with words and pictures. Veyera currently serves as the editor of the Queen Anne & Magnolia David Miller is currently a designer and illustrator at The Seattle News. He joined Pacific Publishing in August 2015 as a staff reporter Times. He has worked in newspapers for the past 36 years as Art for the company’s chain of neighborhood newspapers, after graduating Director for USA TODAY, The San Jose Mercury News, The Denver from the University of Washington with a bachelor’s degree in Post and The Kansas City Star and most recently as Design Director at communications with an emphasis in journalism. He spent the 2014- The Seattle Times. His illustrations and designs have won numerous 15 academic year as editor-in-chief of the UW’s student newspaper, awards in national and international competitions. He led two complete The Daily, and also worked as a news, sports and arts writer for the redesigns of The Seattle Times, including the current design. The Seattle paper, and previously spent time as news editor. Along with his current Times has a tradition of design and journalistic excellence and was role as a community , Veyera also writes for Women’s Hoops named World’s Best-Designed Newspaper during his tenure as design World covering the WNBA’s Seattle Storm, and muses on the Mariners director. The focus of his presentation will be on designing for impact for Grand Salami Magazine. A Seattle native, Veyera is no stranger to and understanding, how to get readers’ attention and deliver a message neighborhood news, having previously served as editor of MyBallard. with clarity and style. com and as a reporter for Shoreline-Lake Forest Park Patch.He also worked on newspapers in elementary, middle, and high school, and the EDITING interest in journalism hasn’t waned yet. Being an Editor in the 21st Century Session 1 – THO 119 INVESTIGATIVE JOURNALISM Brandon Macz, Pacific Publishing Co. Macz has been a community journalist for the past eight years, first as How to afflict the comfortable and comfort the a reporter for daily newspaper publication in north Idaho, later moving afflicted Sessions 1, 2 – THO 125 to Western Washington. He is currently editor for the Capitol Hill Times Matthew Doig, The Seattle Times and Monroe Monitor & Valley News. Doig has been an investigative reporter or editor since 2002, first at the Sarasota Herald-Tribune in Florida, then at Newsday in New FEATURE COVERAGE York and currently at The Seattle Times. He is a three-time Pulitzer Under Our Skin: A Seattle Times special project on Prize finalist, including in Public Service for a 2013 series on police misconduct. He accidentally authored “The greatest journalism job ad race Session 1 – SMI 211 ever ”. Shirley Qiu and Corinne Chin, The Seattle Times Shirley Qiu is the Features Producer at The Seattle Times, handling Getting Stories through Access LawsSession 2 – SMI 120 features stories (arts, entertainment, food, etc.) on the Seattle Times Peggy Watt, Western Washington University website and social media. She joined the Under Our Skin project about Can the ASB throw you out of their meeting? What about the halfway through, reading through interview transcripts, attending school board? Can you read the principal’s email? How do you get planning meetings and helping out at events. She is also the secretary it? Washington has strong “sunshine laws” in its Public Records Act of the Asian American Journalists Association’s Seattle chapter. Prior to and Open Public Meetings Act, and they are handy tools for student arriving at The Seattle Times, she got her start in journalism at her high journalists who are in the know. Learn how to mine public records and school newspaper, then continued writing news, long-form features, get great stories, and learn what to do when you’re denied access. and arts stories at The Daily of the University of Washington during her Peggy Watt is an associate professor of Journalism at Western four years of college. She also interned at publications around Seattle Washington University. She is a board member of the Washington and beyond, including The Seattle Times, Seattle Met magazine, and Coalition for Open Government, a nonpartisan, nonprofit group that The Jakarta Globe in Indonesia. She is a 2015 graduate of the University promotes and defends the people’s right to know. She worked as a of Washington with a double degree in Journalism and International reporter at newspapers in the Pacific Northwest before moving to Studies. Outside of journalism, she enjoys cats, running outdoors, California and covering Silicon Valley for business and tech magazines. comedy shows, and daydreaming about her next trip abroad. She has a master’s degree from Stanford University and is teaching at Corinne Chin is a video editor at The Seattle Times. For the Under Our her undergraduate alma mater. Her first journalism job was as founding Skin project featured in today’s presentation, Corinne filmed and edited editor-in-chief of the Troy In’Voice at Auburn High School. the 31 videos in the Under Our Skin project with video editor Lauren Frohne. Before coming to The Seattle Times in 2014, Corinne was a LAW AND ETHICS freelance video journalist reporting in Washington, DC; Nairobi, Kenya; Scholastic press law and ethics; what every student São Paulo, Brazil; Ouagadougou, Burkina Faso and more. A Chicago journalist should know Session 2 – CMU 126 native, Corinne also taught photography and video to underprivileged Mike Hiestand, Attorney teens living in Latinx and black communities on the city’s West and An Air Force “military brat,” Mr. Hiestand (pronounced: HEE-STUND) South Sides. Corinne earned a bachelor’s degree in magazine writing was born in Arizona and lived all over the country, literally from one and a master’s in documentary from Northwestern tip — Homestead, Fla. — to the other — Anchorage, Alaska — with 6 Washington Journalism Education Association a fun stop pretty close to the middle — Boulder, Colo. — and lots REPORTING/WRITING of other places in between. He graduated from Bartlett High School in Anchorage, Alaska, earned a journalism degree from Marquette Weed, wildfire and toilet rats: Sometimes, it’s fun to University’s College of Journalism, in Milwaukee, Wisc., and a law be a reporter Session 1 – SMI 120 degree from Cornell Law School in Ithaca, New York. He was the staff Evan Bush, The Seattle Times attorney for the nonprofit Student Press Law Center, located just outside Bush joined The Seattle Times in 2012. He has worked as the paper’s Washington, D.C., between 1991-2003 and, as the owner and founder social media editor and as a digital producer/ reporter. Bush covered of Zenger Consulting, worked full-time as the Center’s sole consulting marijuana legalization when pot shops first opened and now works attorney until 2013. He continues to assist student media and work as an enterprise reporter on a host of topics including transportation, with the SPLC on various special projects affecting the student press wildlife and wildfire. Before working in Seattle, Bush was a video community. Over the years, Mr. Hiestand has provided legal assistance producer at Newsy, a startup in Columbia, Mo. In his free time, you’ll to nearly 15,000 high school and college student journalists and their find Bush climbing, hiking or skiing in the gorgeous Cascades. He studied advisers. magazine journalism at the University of Missouri. Twitter: @evanbush OPINION / EDITORIALS No More Boring Stories! Sessions 1, 2 – THO 202 Cynthia Mitchell, Central Washington University Editorial Cartooning: The Real Picture Whether you’re reporting on the school board, covering an event, Sessions 1, 2 – CMU 243 or writing a profile, mastering these four techniques will liven up your Jeff Johnson, Independent Editorial Cartoonist stories and lure your readers to the very last line. Johnson has been an award-winning freelance editorial cartoonist After 14 years in the newsroom, Cynthia Mitchell turned her career in Washington state for 25 years. He shares his experience in toward the classroom so she could help train the next generation conceptualizing, composing, executing and marketing editorial cartoons of journalists. She’s a professor of journalism at Central Washington as well as the ups and downs of navigating the freelancer’s world, University and the faculty adviser to The Observer, which in 2015 was running a home business, relationships with editors/publishers, meeting named SPJ’s Best All-Around Non-Daily Student Paper in the region that deadlines, taboo editorial issues, etc. We’ll even draw a few caricatures includes Washington, Oregon, Idaho, Montana and Alaska. Her love of of brave, willing session attendees! Come join the fun, see examples of journalism started in the 10th grade, when her English teacher asked Jeff’s work and learn a thing or two about what it takes to become an her to work on the high school yearbook staff. In the professional world, editorial cartoonist....the truth may surprise you! she worked as a reporter for four years at The Wall Street Journal and as a reporter and editor for 10 years at the Atlanta Journal-Constitution, Opinion Writing: Where to Begin Sessions 1, 2 – SMI 304 where her investigative, beat and enterprise work won numerous Jule Banville, The University of Montana awards from local, state, chain and national organizations. Beginnings are important! How to get an idea, think about the idea and write a killer open. Covering Controversy Sessions 1, 2 – SMI 407 Assistant Professor Jule Banville began teaching at the University Nate Obermark, Walsworth Publishing Company of Montana School of Journalism in 2009. She’s both a word nerd and Obermark has been helping students design yearbooks with a radio nerd and teaches feature writing, editing, elements of news Walsworth for five years. As an editor in high school, he fell in love with writing, introduction to reporting, intermediate audio and advanced yearbook and went on to study Journalism at the University of Missouri- audio. Before she began teaching, Jule worked for newspapers, public Columbia. Formerly a professional news and weather personality on radio and ran the editorial for a website covering the Rocky Mountain TV and radio, Nate has a wealth of real world journalism skills to share West. Before moving to Missoula, she was the assistant managing with his students. He just got married this summer and loves hiking, editor at Washington City Paper, the alternative newsweekly serving the camping, kayaking and grilling. District of Columbia. She was a daily news reporter at the Erie Times- News in Erie, PA, for a decade. She also worked as a radio producer for REVIEWING WNYC, Marketplace Radio and Weekend America. The Reviewing Life Sessions 1, 2 – SMI 405 Moira Macdonald, The Seattle Times PHOTOJOURNALISM A movie critic -- who also writes about books, ballet, fashion and Adjectives and Adverbs (They are not just for other things -- discusses the art and craft of reviewing. (And might share a few stories of movie-star interviews.) writers) Sessions 1, 2 – CMU 120 Since 2001, Moira Macdonald has been the movie critic at The Seattle Andy Bronson, The Daily Herald (Everett) Times, where she also writes about books, ballet, fashion, television and Bronson is the current Photo Editor and Photographer for The Daily other topics close to her heart. Her work has also appeared in Seattle Herald in Everett, Wa. He graduated from Washington State University in Weekly, The Los Angeles Review of Books, and film.com. 1989 after working on the Daily Evergreen for three years. He interned at The Idahonian, now the Moscow_Pullman Daily News, and the SPECIAL PROJECTS Idaho Falls Post-Register. He spent nine years working for the Highline News, later the Community News Group. After a year with the Federal Seeking student voices: The Seattle Times’ Education Way Mirror, he left for the Roseburg newspaper, The News-Review. Lab project is looking for more reported essays on He was named National Press Photographer’s Association Region education issuesSessions 1, 2 – THO 334 11 Photographer of the Year in 2007 at the News-Review. In 2008, he Linda Shaw, The Seattle Times & Ronnie Estoque, Cleveland HS was hired by the Bellingham Herald and was awarded again Region 11 Linda Shaw is the editor of The Seattle Times’ Education Lab project, Photographer of the Year for 2013. In October 2015, he joined The Daily which stimulates public discussion through rigorous reporting on Herald. WJEA J-Day 2016 7 promising practices in education and inviting community involvement who have successfully executed their theme concept, I will show ways online and in person. Ronnie Estoque was one of five students who had in which theme can be directly and indirectly expressed throughout a their essays published last spring as part of Education Lab. yearbook. I will also touch on unexpected places where you can find theme ideas and how you can test your theme. SPORTS REPORTING Sandra is a new local Yearbook Representative for Herff Jones. So you want to be a sports writer? Session 1 – SMI 407 She is passionate about yearbook design, team building and theme Stefanie Loh, The Seattle Times development. She went to Kingston High School where she was editor So many people think sports reporting is just about watching games of her yearbook. In 2012, Sandra graduated from Seattle University with and writing about them, but going to games is just the tip of the a degree in Strategic Communications. After graduating, Sandra taught iceberg. Get an in-depth look as to what being a sports reporter truly Preschool in Queen Anne for several years. She enjoys reading, paddle entails. boarding, watching documentaries and spending time with loved ones. Stefanie Loh was hired at The Seattle Times in 2015 as a college Yearbook Sales Best Practices Sessions 1, 2 – SMI 309 sports reporter covering primarily Washington State football. She is Coy Fletcher, Herff Jones Company a graduate of the University of Oregon’s School of Journalism and Coy is a Sales Representative for Herff Jones Yearbooks. He graduated Communication, and holds a Masters of Fine Arts in creative nonfiction from The Evergreen State College in 2011 with a degree in Sociology. He writing from Goucher College (Towson, Md.) Stef has covered college has a strong interest in Yearbook Sales, Yearbook Design, and helping football on both coasts, with stops in Morgantown, W. Va., Harrisburg, schools add copy and coverage to their yearbooks. In his personal life he Pa. and San Diego, Calif. She is a longtime member and past president is an avid hiker and loves the outdoors. Relaxing at home with his Beagle of the Association for Women in Sports Media and is also a member of is at the top of his list as well. He has a strong passion for Yearbook AAJA. Stef grew up in the city-state of Singapore, where she honed her and helping to improve the student experience. Coy grew up in Eastern love for sports watching American sports movies, and dreamed about Washington and currently lives in Seattle. making a career. YEARBOOK Yearbook Theme Development and Execution Keep up with what’s happening! Sessions 1, 2 – SMI 307 Sandra Ruiz de Somocurcio, Herff Jones Company www.wjea.org A presentation on theme components and what makes a theme relevant, refreshing, and recognizable. Using examples from yearbooks