SRI LANKA TEA BOARD ANNUAL REPORT 2012 Postal Address: Sri Lanka Tea Board 574, Galle Road, Colombo 03, Sri Lanka. Cables: Tea Board, Colombo Tel: +94-11-2587814 +94-11-2582121 +94-11-2583687 Fax: +94 112587341 +94 112589132 E-Mail:
[email protected] Web: www.pureceylontea.com Published in February 2014 Black Tea Black tea is a type of tea that is more oxidized to gain the optimum quality and colur. Black Tea is made from leaves of the bush Camellia sinensis . Black tea is generally stronger in flavor. Green Tea Green tea is made from the leaves from Camellia sinensis that has not under gone oxidation during processing. Green tea originated in China, but it has become associated with many cultures throughout Asia. CONTENTS Vision and Mission 06 Members of the Sri Lanka Tea Board 09 Members of the Audit Committee 10 Members of the Promotion and Marketing Committee 11 Senior Management Staff 12 Message from the Chairperson 13 Basic Comparative Indicators 15 Corporate Background 19 Industry Profile 25 Activities Undertaken by the Board 67 Tea Commissioner’s Division 67 Tea Exports Division 77 Tea Promotion Division 83 Tea Tasting Unit 95 Analytical Laboratory 101 Administrative Division 107 Internal Audit and Information Technology Divisions 110 Financial Review 113 Offices of the Sri Lanka Tea Board 135 www.pureceylontea.com 06 VISION To position CEYLON TEA as the “MOST ASPIRED BEVERAGE” in the global market. SRI LANKA TEA BOARD Annual Report 2012 07 www.pureceylontea.com MISSION To increase the foreign exchange earnings to the country through SUSTAINABLE DEVELOPMENT OF THE INDUSTRY and thereby ensuring the economic development of the plantation community SRI LANKA TEA BOARD Annual Report 2012 09 www.pureceylontea.com Members of the Sri Lanka Tea Board Chairperson Ms.