SPONSORSHIP OPPORTUNITIES
celticonnections.com
/celticonnections @ccfest /celtic_connections “The Celtic Connections effect: people are prepared to take the quality of the festival on trust and step out to hear…music that is new to them and sounds worth a try, or promises a combination of influences and talents that intrigue…This is what festivals are supposed to be all about and, in Celtic Connections, Scotland has a damned good one.” The Herald
130,000 ATTENDANCES | 18 DAYS | 300 EVENTS | 2600 ARTISTS FROM 30 COUNTRIES
OVER 24,000 FOLLOWERS | OVER 38,000 FACEBOOK FANS
211,000 NEW WEBSITE USERS Established in 1994 as a single-venue festival, Celtic Connections has grown – along with its audience – to become, in the words of the Sunday Herald, “one of the world’s major music festivals”, winning several awards along the way.
Attracting attendances in excess of 130,000 over its 18 days, up to 20 concerts “Celtic Connections is a rare can take place each night, from small intimate theatres to major venues like the opportunity to perform Praise SSE Hydro arena and the Glasgow Royal Concert Hall. More than 300 events and Blame as a complete celebrate not just the rich traditional culture of Scotland, but also some of the most work. There are only certain prominent names in folk, orchestral, jazz, indie, world and beyond, alongside a events I can do that at. I know complementary programme of workshops, talks, debates and art exhibitions. all about Celtic Connections and it’s great to be a part of it” Audiences trust Celtic Connections, and musicians love it. The festival has a worldwide reputation for encouraging experimentation, offering performers the Sir Tom Jones opportunity to collaborate with counterparts from a diverse range of musical genres and cultures. With so many of the world’s top instrumentalists in the same place for an extended period of time, Celtic Connections is uniquely positioned to “There are situations that present one-off collaborative shows that wouldn’t otherwise be possible, making you’ll see, where people are the festival unmissable for music fans of many genres. playing that you’ll never see again, or if you do, it’s because Celtic Connections is also committed to introducing and promoting new and young it worked here first” talent by providing platforms such as ‘Danny Kyle’s Open Stage’ – where winning acts are guaranteed a support slot at the following year’s festival – and the ‘New Donald Shaw Voices’ series, which commissions new work from rising stars. Since its inception Artistic Director the festival has showcased over 60 new commissions and given audiences the chance to hear new and exciting work from brilliant young composers.
Over the past 25 years the festival has built a trusted brand that successfully engages with public and media alike. Whatever your objectives, we will work with you to leverage our brand to support yours.
Press and PR Embracing the Future Engendering a love of music
The Celtic Connections press office Celtic Connections may have begun Support of our Education Programme will work with you to maximise as a celebration of traditional music, puts you at the beating heart of Celtic PR opportunities for your brand in but we are a forward-looking festival, Connections, providing thousands of relation to the festival. We can also striving to be a positive force in the children with their first experience of provide you with assets to help world. live music. Since 1998 nearly 200,000 promote your support of Celtic children from all over Scotland have Connections to the media, customers, Green Credentials participated in our programme of partners and colleagues. Celtic Connections is committed school concerts and workshops. to becoming a greener, more Higher level sponsors will benefit from environmentally-friendly festival and With 2,000 children stamping their bespoke media releases and quotes in has taken steps to influence and act on feet, clapping their hands, dancing, the main festival launch release. key energy areas in consultation with screaming and singing along, Celtic Creative Carbon Scotland. Connections’ school concerts are a unique experience… Keychange Celtic Connections is a member of 11 year-old Emma Mullen from Holy this pioneering international initiative Family Primary, in Lenzie, said: which encourages festivals to achieve “I didn’t know much about folk a 50:50 gender balance by 2022, music before – I love it now!” creating a better, more inclusive music industry for present and future Evening Times generations. Sponsorship levels
Sponsorship of Celtic Connections is available at different levels to suit your objectives and budgets. Our partnerships are tailored to meet your requirements, so the following is intended as a guide only:
GILT LEVEL BRONZE LEVEL SILVER LEVEL GOLD LEVEL £3,000 + £10,000 + £15,000 + £25,000 +
• Mention in any press All Gilt level benefits, All Bronze level benefits, All Silver level benefits, releases recognising plus the following: plus the following: plus the following: sponsors and partners of Celtic Connections • An additional 10 tickets • An additional 30 tickets • An additional 30 tickets for • 10 tickets for use across the for use across the festival for use across the festival use across the festival festival • Logo on the sponsors • Prominent logo on • Meet and greet for your • Priority access to page of brochure sponsors page of brochure guests with featured artists reserved premium seats • Logo on the sponsors with specific designation from your sponsored • Opportunity to use a page of (e.g. travel partner) concert hospitality area for one www.celticconnections.com • Mention in a Celtic • A short message from your event during the festival Connections email to company on the sponsors • Name on the sponsors announce the sponsorship page of page of brochure • Promotional offer for www.celticconnections.com • Name on the sponsors stakeholders (e.g. special • Promotion of an agreed page of offer) in festival offer on the Celtic www.celticconnections.com e-newsletters Connections Facebook • Link to your website from • Prominent logo on the page and twitter account www.celticconnections.com sponsors page of (minimum of two posts or www.celticconnections.com shares / tweets or retweets • Foyer branding opportunities (e.g. pull-up display stand) Contact:
To discuss any of the benefits and additional or alternative ways you might like to work with us, please contact: Alison Taylor, Deputy Head of Development Email: [email protected] Tel: 0141 287 9811