Background “Initially a folk and roots festival with a largely Scottish and Irish Case Study focus, Celtic Connections has expanded …as its profile across During the 2017 festival, Celtic Connections worked the country and amid the London-based press has grown” with sponsor ScotRail on a number of PR activities. The Independent ScotRail benefited from a vast amount of social media coverage from both Celtic Connections and artist Established in 1994 as a single-venue festival, Celtic accounts, as well as on-location activity. A group of Connections has grown – along with its audience – to become, in the words of the Sunday Herald, “one of the world’s major visiting artists promoted the ease of travelling around music festivals”, winning several awards along the way. Scotland using ScotRail by documenting their Glasgow to Stirling Castle day trip. A pop up performance Attracting attendances in excess of 120,000 over its 18 days, took place at Glasgow Queen Street Station during up to 20 concerts can take place each night, from small the festival and artists also thanked @myscotrail for intimate theatres to major venues like the SSE Hydro arena getting them to their shows by train. and the Glasgow Royal Concert Hall. More than 300 events feature not just the rich traditional culture of Scotland, but also some of the most prominent names in folk, roots, orchestral, jazz, electronic, indie, world and beyond, alongside Press and PR a complementary programme of workshops, talks, debates and The Celtic Connections press office will work with you to art exhibitions. maximise PR opportunities for your brand in relation to the festival. We can also provide you with assets to help promote “Celtic Connections is a rare opportunity to perform Praise your support of Celtic Connections to the media, customers, and Blame as a complete work. There are only certain events partners and colleagues. I can do that at. I know all about Celtic Connections and it’s great to be a part of it” Sir Tom Jones Celtic Connections receives many requests for competition With so many of the world’s top instrumentalists in the same prizes in the run up to and during the festival. Where place for an extended period of time, Celtic Connections appropriate, we are happy to include prizes provided by you to is uniquely positioned to present one-off collaborative maximise brand exposure. shows that wouldn’t otherwise be feasible. The festival has a worldwide reputation for allowing a platform for debate, risk School Engagement and experimentation, offering performers the opportunity “With 2,000 children stamping their feet, clapping their hands, to collaborate (both formally and informally) with their dancing, screaming and singing along, Celtic Connections’ counterparts from a diverse range of musical genres and school concerts are a unique experience… The concert cultures. certainly produced some new converts to traditional music. “There are situations that you’ll see, where people are playing 11 year-old Emma Mullen from Holy Family Primary, in Lenzie, that you’ll never see again, or if you do, it’s because it worked said: “I didn’t know much about folk music before – I love it here first” Donald Shaw, Artistic Director now!” Evening Times

Since 1998 over 196,000 children from all over Scotland Platform for New & Young Talent have participated in our programme of school concerts and Celtic Connections is committed to introducing and promoting workshops. new and young talent by providing platforms such as ‘Danny Kyle’s Open Stage’ – where winning acts are guaranteed a support slot at the following year’s festival – and the ‘New Green Credentials Voices’ series, which commissions new work from creative Celtic Connections is committed to becoming a greener, young musicians. Since its inception the festival has showcased more environmentally-friendly festival and has taken steps over 60 new commissions and given audiences the chance to to influence and act on key energy areas in consultation with hear new and exciting work from brilliant young composers. Creative Carbon Scotland. GILT LEVEL £3,000 + BRONZE LEVEL £10,000 +

PR All Gilt level benefits, plus the following: Mention in any press releases recognising sponsors and partners of Celtic Connections Stakeholder engagement and hospitality An additional 10 tickets for use across the festival Stakeholder engagement and hospitality 10 tickets for use across the festival Brochure: Priority access to reserved premium seats Logo on the sponsors page Opportunity to use a hospitality area for one event during the festival. www.celticconnections.com Logo on the sponsors page of www.celticconnections.com Brochure: Name on the sponsors page GOLD LEVEL £25,000 + www.celticconnections.com Name on the sponsors page of www.celticconnections.com All Silver level benefits, plus the following: Link to your website from www.celticconnections.com Stakeholder engagement and hospitality An additional 30 tickets for use across the festival SILVER LEVEL £15,000 + Meet and greet for your guests with featured artists from your sponsored concert All Bronze level benefits, plus the following: www.celticconnections.com Stakeholder engagement and hospitality A short message from your company in the sponsors’ area An additional 30 tickets for use across the festival of www.celticconnections.com Meet and greet for your guests with Donald Shaw, Celtic Connections’ Artistic Director Social Media Promotion of an agreed offer on the Celtic Connections Brochure: Facebook page and Twitter account: Prominent logo on sponsors page, with specific Facebook page: minimum of two posts or shares designation (e.g. travel partner) Twitter account: minimum of two tweets or retweets

Emails: Venue Branding (general) Mention in a Celtic Connections email to announce the Foyer branding opportunities (e.g. pull-up display stand) sponsorship Promotional offer for stakeholders (e.g. special offer) in PR festival e-newsletters Press release to announce the sponsorship Quote from a company representative in the festival www.celticconnections.com launch release Prominent logo on the sponsors page of Quote from a company representative in the final www.celticconnections.com summary release

To discuss any of the above benefits and additional or alternative ways you might like to work with us, please contact:

Alison Taylor, Deputy Head of Development Email: [email protected] Tel: 0141 287 9811