PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI CRITICAL READING ON GIRLS AND GADGETS OF BOND’S SELECTED MOVIES TO EMPOWER GENDER PERSPECTIVE ON THE INDONESIAN-HOLLYWOOD MOVIE GOERS A THESIS Presented as Partial Fulfillment of the Requirements for the Degree of Magister Humaniora (M.Hum) in English Language Studies by Emanuella Christine Natalia Mau 106332010 THE ENGLISH LANGUAGE STUDY PROGRAM GRADUATE SCHOOL SANATA DHARMA UNIVERSITY YOGYAKARTA 2012 i PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI CRITICAL READING ON GIRLS AND GADGETS OF BOND’S SELECTED MOVIES TO EMPOWER GENDER PERSPECTIVE ON THE INDONESIAN-HOLLYWOOD MOVIE GOERS by Emanuella Christine Natalia Mau Student Number : 106 332 010 Approved by Dr. Albertus Budi Susanto, S.J. Yogyakarta, August 14, 2012 ii PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI CRITICAL READING ON GIRLS AND GADGETS OF BOND’S SELECTED MOVIES TO EMPOWER GENDER PERSPECTIVE ON THE INDONESIAN-HOLLYWOOD MOVIE GOERS by Emanuella Christine Natalia Mau Student Number: 106332010 Defended before the Thesis Committee and Declared Acceptable THESIS COMMITTEE Chairperson : Dr. B.B. Dwijatmoko,M.A. ____________________ Secretary : Dr. Novita Dewi, M.S, M.A.(Hons) ____________________ Member :1. Dr. Albertus Budi Susanto, S.J. ____________________ ____________________ 2. Dr. Mutiara Andalas, S.J ____________________ Yogyakarta, August 14, 2012 The Graduate Program Director Prof. Dr. Augustinus Supratiknya iii PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI STATEMENT OF ORIGINALITY This is to certify that all ideas, phrases, sentences, unless otherwise stated, are the ideas, phrases, and sentences of the thesis writer. The writer understands the full consequences including degree cancellation if she took somebody else’s ideas, phrases, or sentences without proper references. Yogyakarta, August 14, 2012 Emanuella Christine Natalia Mau iv PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI LEMBAR PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH UNTUK KEPENTINGAN AKADEMIK Yang bertanda tangan di bawah ini, saya mahasiswa Universitas Sanata Dharma: Nama : Emanuella Christine Natalia Mau Nomor Mahasiswa : 10 633 2010 CRITICAL READING ON GIRLS AND GADGETS OF BOND’S SELECTED MOVIES TO EMPOWER GENDER PERSPECTIVE ON THE INDONESIAN-HOLLYWOOD MOVIE GOERS Demi pengembangan ilmu pengetahuan, saya memberikan kepada Perpustakaan Universitas Sanata Dharma karya ilmiah saya yang berjudul: Beserta perangkat yang diperlukan (bila ada). Dengan demikian, saya memberikan kepada Perpustakaan Sanata Dharma hak untuk menyimpan, mengalihkan dalam bentuk media lain, mengelolanya dalam bentuk pangkalan data, mendistribusikannya di internet atau media lain untuk kepentingan akademis tanpa perlu meminta ijin apapun memberikan royalty kepada saya selama tetap mencantumkan nama saya sebagai penulis. Demikian pernyataan ini saya buat dengan sebenarnya. Dibuat di Yogyakarta Pada tanggal: 14 Agustus 2012 Yang menyatakan Emanuella Christine Natalia Mau v PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI ACKNOWLEDGMENTS I am grateful to the Lord Jesus that has given more than enough time to finish this thesis. I am thankful to Father Budi, my thesis advisor and navigator, whose ideas, perspective, spirit and passion have drawn me closer toward analyzing the subject thoroughly and objectively. My gratitude also goes to Maam Novi whose spirit and passion has made this research possible to be done. I am also thankful to my husband, John, who has made this study and research possible, we have done it, dear! My love for my daughter, Aiko, Mama, Papa, Seli, Zico, who has given their time in taking care of Aiko during the rough time, I love you guys. Mbak Indri, Pak Yusak, my mentors whom always pray for me, you are angels, Domby Community, that always support me. Many thanks to Mbak Susanna who shares many opinions and guidelines on my thesis, without you I would be answering my own questions bluntly. I am also thankful for my friends for their supports and prayers. I also thank Bapak Akhlis Suryapati, Bapak Narto Erawan and Bapak Lianto Luseno for their thoughts, contributions, efforts and passion on this research. I thank The Lembaga Sensor Film Nasional members and chairpersons for their help and contributions. This thesis is done for my gratitude on culture and countries. I believe that in the future the output of such research will bring benefits toward the language and cultural appreciation. This thesis is dedicated to those who would like to see more that what it seems. vi PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI TABLE OF CONTENTS Page TITLE PAGE .............................................................................. i APPROVAL PAGE ..................................................................... ii DEFENSE APPROVAL PAGE ..................................................... iii STATEMENT OF ORIGINALITY ............................................... iv LEMBAR PERNYATAAN PERSETUJUAN ................................. v ACKNOWLEDGMENTS ............................................................. vi TABLE OF CONTENTS .............................................................. vii LIST OF FIGURES ..................................................................... ix LIST OF TABLES ...................................................................... ix ABSTRACT ................................................................................ x ABSTRAK .................................................................................. xi CHAPTER I: INTRODUCTION A. BACKGROUND OF THE STUDY1 1. Personal Interest ..................................................................... 2 2. Sociological Background ......................................................... 7 a. The Violence of Technology .......................................... 7 b. Marginalization of women in movies .............................. 9 3. Point of Discussion ................................................................. 10 a. The Gadgets .................................................................. 10 b. The Girls ...................................................................... 11 B. URGENCY OF THE STUDY .................................................. 12 C. RESEARCH QUESTIONS ...................................................... 15 D. METHODOLOGY .................................................................. 15 E. LIMITATION OF THE STUDY ............................................... 16 CHAPTER II: THEORETICAL REVIEW A. REVIEW OF RELATED LITERATURE .................................. 18 B. REVIEW OF RELATED CONCEPT ........................................ 27 1. The Gadgets .................................................................. 27 2. The Girls ...................................................................... 29 C. REVIEW OF RELATED METHOD ......................................... 31 1. Feminism ...................................................................... 31 2. Postcolonial .................................................................. 34 3. Technology ................................................................... 36 4. Semiotic ........................................................................ 38 vii PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI CHAPTER III : TOYING WITH JAMES BOND’S GADGETS AND GIRLS A. THE GIRLS AND THE MARGINALIZATION 1. Characterization and Concept of Beauty ............................ 43 2. Women as the subject of Feminism ..................................... 53 3. The Problem of Gender Awareness in Indonesia .............. 58 B.THE DOUBLE MEANING WORD INTERPRETATION AND THE OFFICE TENSION 1. Language and Power: Double Interpretation of Dialogues ................................................................................................... 61 a. The Undercover Romance ............................................... 61 b. Woman at Work ................................................................ 74 2. Bond’s Gadgets ........................................................................ 87 a. The Commodity of Bond’s gadgets as a womanizer tool ..................................................................................... 87 b. Gadgets as personal identification of James Bond ..... 91 1) Cars .............................................................................. 91 2) Watch .......................................................................... 94 3) Cellular Phone ........................................................... 97 c. Women categorized as gadgets and things .................. 98 CHAPTER IV: GLOBALIZING JAMES BOND A. THE ORIENT COUNTRIES POSITION IN THE OCCIDENT COUNTRIES MOVIES ............................................................................ 107 1. The Orientalizing of Third World Countries through movie scripts and dialogues ............................................................. 107 2. The under-represented Third World countries in the selected movie scenes ............................................................ 115 CHAPTER V: CONCLUSION A. THE MARGINALIZATION OF WOMEN IN THE MOVIES ............. 125 B. THE UNDER-REPRESENTED ORIENT ........................................... 128 BIBLIOGRAPHY ..................................................................................... 131 APPENDICES ......................................................................................... 133 viii PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI LIST OF FIGURES Figure 1 A Scene of Tomorrow Never Dies ..................................................... 112 Figure 2 A Scene of