MEDIALOGIC MONTHLY REVIEW Feb 2018
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # o Market Share%| By Genre 3
4 o Time Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 o Top 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 o Channel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 o Top programs C&S | Total Ind 21 o Top 10 Talk Shows 23 o Top Infotainment Shows 24 o Top Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
Local Ent Local Ent C&S IND 2% TOTAL IND 2% 2% 2% News News 2% 0% 2% 2% 0% 2% Kids Kids 3% 3% Sports Sports 4% 3% Foreign Ent Foreign Ent 6% 6% Movie Movie 45% 47% Music 9% Music 9% Documentry Documentry Religious Religious 24% 25% Regional Regional Cooking/Food Cooking/Food Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
Local Ent News Kids Sports Foreign Ent Local Ent News Kids Sports Foreign Ent 60 60 50 50 40 40 30 30 Market Share% Market 20 20 Market Share% Market 10 10
0 0 1-Feb 2-Feb 3-Feb 4-Feb 5-Feb 6-Feb 7-Feb 8-Feb 9-Feb 1-Feb 2-Feb 3-Feb 4-Feb 5-Feb 6-Feb 7-Feb 8-Feb 9-Feb 10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb 17-Feb 18-Feb 19-Feb 20-Feb 21-Feb 22-Feb 23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-Feb 10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb 17-Feb 18-Feb 19-Feb 20-Feb 21-Feb 22-Feb 23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-Feb
Genre-Wise market share is based on the total viewing of Around 100 + channels being monitored in the new system. Viewing of the In-House 3 cable channels is not included to calculate market share. TIME BANDS UTILIZATION
Total Males FemalesTime Slot wise Viewership 50.0 45.0 40.0 35.0 30.0 25.0 20.0 15.0
AverageRatings% 10.0 5.0 0.0
50.0 Gender wise Split of Viewership Total Males Females 43.6 45.0 41.2 40.7 38.9 39.0 40.0 37.3 35.0 30.0 27.2 25.5 23.8 25.1 24.5 25.8 22.0 25.0 20.2 18.5 18.5 20.0 17.6 16.7 15.0 Average Ratings%Average 10.0 5.0 0.0 Morning 0800 - Noon/AfterNoon Pre-PrimeTime Prime Time 1900 - Post-Prime Time Late Night 2300 - 1100 1100 - 1700 1700 - 1900 2100 2100 - 2300 2400 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
5% 6% M/F 05-14 14% 20% SEC A 29% 16% M/F 15-25 SEC B
SEC C M/F 26-45 SEC D 27% M/F 46-59 27% 34% SEC E 22% M/F 60+
5 *TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV) TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
ATV lead the overall top 15 channels charts on Total Ind followed by PTV Home whereas ARY DIGITAL lead on C&S followed by HUM TV.
Total Ind C&S Ind
Feb-18 Feb-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ATV 1.60 1 ARY DIGITAL 0.85
2 PTV HOME 1.32 2 HUM TV 0.84
3 ARY DIGITAL 0.59 3 GEO ENTERTAINMENT 0.79
4 HUM TV 0.59 4 GEO NEWS 0.59
5 GEO ENTERTAINMENT 0.56 5 DISNEY CHANNEL 0.56
6 GEO NEWS 0.41 6 FILMAZIA 0.53
7 DISNEY CHANNEL 0.39 7 CARTOON NETWORK 0.43
8 FILMAZIA 0.37 8 URDU 1 0.39
9 CARTOON NETWORK 0.30 9 A PLUS 0.35
10 PTV NEWS 0.29 10 ARY NEWS 0.34
11 PTV SPORTS 0.29 11 TEN SPORTS 0.33
12 URDU 1 0.27 12 EXPRESS NEWS 0.32
13 A PLUS 0.24 13 GEO KAHANI 0.31
14 ARY NEWS 0.23 14 EXPRESS ENTERTAINMENT 0.3
15 TEN SPORTS 0.23 15 TV ONE 0.28
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN UPRABN
ARY DIGITAL lead the overall top 15 channels charts on both Total Ind and C&S Ind
Total Ind C&S Ind
Feb-18 Feb-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.79 1 ARY DIGITAL 0.85
2 HUM TV 0.75 2 HUM TV 0.81
3 GEO ENTERTAINMENT 0.73 3 GEO ENTERTAINMENT 0.78
4 GEO NEWS 0.55 4 GEO NEWS 0.59
5 DISNEY CHANNEL 0.54 5 DISNEY CHANNEL 0.58
6 FILMAZIA 0.53 6 FILMAZIA 0.56
7 PTV HOME 0.41 7 CARTOON NETWORK 0.41
8 ATV 0.40 8 URDU 1 0.40
9 CARTOON NETWORK 0.38 9 GEO KAHANI 0.37
10 URDU 1 0.38 10 A PLUS 0.36
11 GEO KAHANI 0.34 11 TEN SPORTS 0.33
12 A PLUS 0.33 12 ARY NEWS 0.33
13 TEN SPORTS 0.31 13 EXPRESS NEWS 0.31
14 ARY NEWS 0.30 14 EXPRESS ENTERTAINMENT 0.29
15 EXPRESS NEWS 0.29 15 TV ONE 0.27
Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 ATV 1.60 ARY DIGITAL 0.79 GEO ENT 1.03 DISNEY 1.33 ARY DIGITAL 0.71 GEO KAHANI 1.17
2 PTV HOME 1.32 HUM TV 0.75 HUM TV 0.82 GEO NEWS 0.91 HUM TV 0.69 PTV HOME 0.97
3 ARY DIGITAL 0.59 GEO ENT 0.73 ARY DIGITAL 0.81 HUM TV 0.90 FILMAZIA 0.68 ARY DIGITAL 0.86
4 HUM TV 0.59 GEO NEWS 0.55 GEO NEWS 0.57 ARY DIGITAL 0.88 GEO ENT 0.65 FILMAZIA 0.75
5 GEO ENT 0.56 DISNEY 0.54 TEN SPORTS 0.42 GEO ENT 0.49 ATV 0.58 ATV 0.59
6 GEO NEWS 0.41 FILMAZIA 0.53 CARTOON NWK 0.41 PTV HOME 0.45 URDU 1 0.54 GEO ENT 0.57
7 DISNEY 0.39 PTV HOME 0.41 A PLUS 0.38 FILMAZIA 0.44 DISNEY 0.54 URDU 1 0.50
8 FILMAZIA 0.37 ATV 0.40 ARY NEWS 0.35 ATV 0.44 GEO KAHANI 0.44 A PLUS 0.48
9 CARTOON NWK 0.30 CARTOON NWK 0.38 TV ONE 0.35 CARTOON NWK 0.35 PTV HOME 0.40 GEO NEWS 0.47
10 PTV NEWS 0.29 URDU 1 0.38 EXPRESS ENT 0.34 A PLUS 0.35 CARTOON NWK 0.37 HUM TV 0.47
11 PTV SPORTS 0.29 GEO KAHANI 0.34 EXPRESS NEWS 0.33 TEN SPORTS 0.35 GEO NEWS 0.35 EXPRESS ENT 0.43
12 URDU 1 0.27 A PLUS 0.33 FILMAZIA 0.32 DUNYA NEWS 0.35 ARY NEWS 0.29 CARTOON NWK 0.40
13 A PLUS 0.24 TEN SPORTS 0.31 SAMAA 0.32 DAWN NEWS 0.34 EXPRESS NEWS 0.26 TV ONE 0.39
14 ARY NEWS 0.23 ARY NEWS 0.30 URDU 1 0.26 8XM 0.34 A PLUS 0.25 ANIMAL PLANET 0.37
15 TEN SPORTS 0.23 EXPRESS NEWS 0.29 GEO SUPER 0.24 TV ONE 0.31 PTV SPORTS 0.22 DUNYA NEWS 0.37 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 ARY DIGITAL 0.85 ARY DIGITAL 0.85 GEO ENT 1.07 DISNEY 1.41 ARY DIGITAL 0.78 GEO KAHANI 1.35
2 HUM TV 0.84 HUM TV 0.81 HUM TV 0.85 GEO NEWS 0.96 HUM TV 0.75 ARY DIGITAL 0.99
3 GEO ENT 0.79 GEO ENT 0.78 ARY DIGITAL 0.84 HUM TV 0.96 FILMAZIA 0.75 FILMAZIA 0.86
4 GEO NEWS 0.59 GEO NEWS 0.59 GEO NEWS 0.59 ARY DIGITAL 0.93 GEO ENT 0.71 GEO ENT 0.66
5 DISNEY 0.56 DISNEY 0.58 TEN SPORTS 0.43 GEO ENT 0.52 URDU 1 0.59 URDU 1 0.58
6 FILMAZIA 0.53 FILMAZIA 0.56 CARTOON NWK 0.42 FILMAZIA 0.47 DISNEY 0.59 A PLUS 0.56
7 CARTOON NWK 0.43 CARTOON NWK 0.41 A PLUS 0.39 CARTOON NWK 0.37 GEO KAHANI 0.48 GEO NEWS 0.54
8 URDU 1 0.39 URDU 1 0.40 ARY NEWS 0.36 TEN SPORTS 0.37 CARTOON NWK 0.41 HUM TV 0.54
9 A PLUS 0.35 GEO KAHANI 0.37 TV ONE 0.36 A PLUS 0.37 GEO NEWS 0.39 EXPRESS ENT 0.49
10 ARY NEWS 0.34 A PLUS 0.36 EXPRESS ENT 0.35 DUNYA NEWS 0.37 ARY NEWS 0.32 CARTOON NWK 0.46
11 TEN SPORTS 0.33 TEN SPORTS 0.33 EXPRESS NEWS 0.34 DAWN NEWS 0.36 EXPRESS NEWS 0.28 TV ONE 0.45
12 EXPRESS NEWS 0.32 ARY NEWS 0.33 FILMAZIA 0.33 8XM 0.36 A PLUS 0.28 ANIMAL PLANET 0.43
13 GEO KAHANI 0.31 EXPRESS NEWS 0.31 SAMAA 0.33 TV ONE 0.33 TEN SPORTS 0.23 DUNYA NEWS 0.42
14 EXPRESS ENT 0.30 EXPRESS ENT 0.29 URDU 1 0.27 EXPRESS NEWS 0.29 DUNYA NEWS 0.22 EXPRESS NEWS 0.40
15 TV ONE 0.28 TV ONE 0.27 GEO SUPER 0.25 PTV HOME 0.27 EXPRESS ENT 0.22 ARY NEWS 0.36 ENTERTAINMENT CHANNELS – 24 HOURS
ARY DIGITAL is Leading on both Total and C&S Ind.
Total Ind C&S Ind
Feb-18 Feb-18
Rank Channel Name Rank Channel Name Ratings% Ratings% 1 ARY DIGITAL 1 ARY DIGITAL 0.79 0.85 2 HUM TV 2 HUM TV 0.76 0.81 3 GEO ENTERTAINMENT 3 GEO ENTERTAINMENT 0.73 0.78 4 FILMAZIA 4 FILMAZIA 0.53 0.56 5 PTV HOME 5 URDU 1 0.41 0.40 6 ATV 6 GEO KAHANI 0.40 0.37 7 URDU 1 7 A PLUS 0.38 0.36 8 GEO KAHANI 8 EXPRESS ENTERTAINMENT 0.35 0.29 9 A PLUS 9 TV ONE 0.33 0.27 10 EXPRESS ENTERTAINMENT 10 PLAY ENTERTAINMENT 0.27 0.16
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
HUM TV is leading on Prime Time followed by Geo Ent on Total and C&S Ind
Total Ind C&S Ind
Feb-18 Feb-18
Rank Channel Name Rank Channel Name Ratings% Ratings% 1 HUM TV 1 HUM TV 2.61 2.80 2 GEO ENTERTAINMENT 2 GEO ENTERTAINMENT 2.44 2.62 3 ARY DIGITAL 3 ARY DIGITAL 1.96 2.10 4 FILMAZIA 4 FILMAZIA 1.58 1.69 5 URDU 1 5 URDU 1 1.08 1.16 6 ATV 6 GEO KAHANI 1.07 1.09 7 PTV HOME 7 A PLUS 1.06 1.02 8 GEO KAHANI 8 EXPRESS ENTERTAINMENT 1.02 0.73 9 A PLUS 9 TV ONE 0.95 0.57 10 EXPRESS ENTERTAINMENT 10 COLORS 0.68 0.39
11 TOP NEWS CHANNELS - 24 HOURS
GEO News is on top followed by ARY News on both Total and C&S Individuals.
Total Ind C&S Ind
Feb-18 Feb-18 Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.55 1 GEO NEWS 0.59
2 ARY NEWS 0.30 2 ARY NEWS 0.33
3 EXPRESS NEWS 0.29 3 EXPRESS NEWS 0.31
4 DUNYA NEWS 0.23 4 DUNYA NEWS 0.24
5 SAMAA 0.22 5 SAMAA 0.24
6 DAWN NEWS 0.16 6 DAWN NEWS 0.17
7 NEWS ONE 0.13 7 NEWS ONE 0.14
8 AAJ NEWS 0.13 8 AAJ NEWS 0.13
9 NINETY 2 NEWS 0.12 9 NINETY 2 NEWS 0.13
10 24 NEWS 0.11 10 24 NEWS 0.12
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by ARY News
Total Ind C&S Ind
Feb-18 Feb-18 Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 1.18 1 GEO NEWS 1.27
2 ARY NEWS 0.61 2 ARY NEWS 0.65
3 EXPRESS NEWS 0.60 3 EXPRESS NEWS 0.64
4 DUNYA NEWS 0.53 4 DUNYA NEWS 0.57
5 SAMAA 0.45 5 SAMAA 0.48
6 DAWN NEWS 0.27 6 DAWN NEWS 0.29
7 AAJ NEWS 0.27 7 AAJ NEWS 0.28
8 NINETY 2 NEWS 0.25 8 NINETY 2 NEWS 0.26
9 NEWS ONE 0.24 9 NEWS ONE 0.26
10 24 NEWS 0.21 10 24 NEWS 0.22
13 MUSIC CHANNELS
Rank Channel Name TRPs Relative Share%
1 8XM 194 62%
4 JALWA 111 35% 8XM* Captures the 1st position 2 ARY MUSIK 6 2% as the most watched music channel with 62% share in music Genre
3 OXYGENE 4 1%
5 VIBE TV 0 0%
Total 314 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind
Feb-18
Rank Channel Name TRPs Relative Shr%
1 PTV SPORTS 384 43%
2 TEN SPORTS 310 35%
3 GEO SUPER 200 22%
Grand Total 894 100%
C&S Ind
Feb-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 443 45%
2 GEO SUPER 285 29%
3 PTV SPORTS 251 26%
Grand Total 979 100%
PTV SPORTS is leading on Total Ind and TEN SPORTS is leading C&S Ind
15 SPORTS |PAKISTAN URBAN
Total Ind Feb-18
Rank Channel Name TRPs Relative Shr% 1 TEN SPORTS 419 43% 2 PTV SPORTS 277 29% 3 GEO SUPER 271 28% Grand Total 967 100%
C&S Ind Feb-18
Rank Channel Name TRPs Relative Shr% 1 TEN SPORTS 449 45% 2 GEO SUPER 291 29% 3 PTV SPORTS 250 25% Grand Total 990 100%
TEN SPORTS is leading on Total Ind and C&S Ind on Pak Urban
16 Movie Channels
Film World captures 1st Position on 24 hours and on Prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
Feb-18 Feb-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.18 1 FILM WORLD 0.36
2 SILVER SCREEN 0.06 2 SILVER SCREEN 0.19
3 FILMAX 0.05 3 HBO 0.12
4 HBO 0.05 4 FILMAX 0.12
5 WB 0.03 5 WB 0.08
6 AXN 0.02 6 RAAVI TV 0.04
7 RAAVI TV 0.02 7 AXN 0.04
8 STAR LITE TV 0.00 8 STAR LITE TV 0.00
9 STAR MOVIES 0.00 9 STAR MOVIES 0.00
17 FOOD CHANNELS
C&S Ind
Feb-18
Rank Channel Name TRPs Relative Share%
1 MASALA TV 65 100%
.. Grand Total 65 100%
18 KIDS
Disney Channel Holds 52% Of Kids Channels Viewership
Rank Channel TRPs Relative Share%
2 DISNEY CHANNEL 785 52%
1 CARTOON NETWORK 548 36%
3 NICKELODEON 83 6%
4 POGO 77 5%
5 CINEMACHI KIDS 13 1%
…. Grand Total 1507 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.14 APNA CHANNEL 0.13 APNA CHANNEL 0.16 AVT KHYBER 0.52 PTV BOLAN 0.09
2 AVT KHYBER 0.04 ROHI TV 0.03 KTN 0.10 PASHTO 1 0.35 ARUJ TV 0.06 KTN 0.04 KAY2 0.02 SINDH TV 0.06 AVT KHYBER NEWS 0.23 PASHTO 1 0.03 3
4 PASHTO 1 0.03 AVT KHYBER 0.01 KTN NEWS 0.02 MASHRAQ TV 0.12 WASEB 0.03
5 SINDH TV 0.02 PUNJAB TV 0.01 KASHISH 0.02 ARUJ TV 0.12 AVT KHYBER 0.01
6 ARUJ TV 0.02 ARUJ TV 0.01 MEHRAN TV 0.01 APNA CHANNEL 0.09 ROHI TV 0.01 AVT KHYBER NEWS 0.02 PTV NATIONAL 0.01 SINDH TV NEWS 0.01 PTV NATIONAL 0.03 KASHISH 0.01 7 ROHI TV 0.02 PASHTO 1 0.01 DHARTI TV 0.01 KAY2 0.02 VSH NEWS 0.01 8 KAY2 0.01 AVT KHYBER NEWS 0.00 ARUJ TV 0.01 KASHISH 0.01 AVT KHYBER NEWS 0.01 9
10 MASHRAQ TV 0.01 MASHRAQ TV 0.00 AWAZ 0.01 KTN 0.00 APNA CHANNEL 0.00
11 KASHISH 0.01 SINDH TV NEWS 0.00 KAY2 0.01 SINDH TV NEWS 0.00 KAY2 0.00
12 KTN NEWS 0.01 WASEB 0.00 AVT KHYBER 0.00 PUNJAB TV 0.00 KTN 0.00
13 MEHRAN TV 0.01 KTN 0.00 PUNJAB TV 0.00 WASEB 0.00 SINDH TV NEWS 0.00
14 SINDH TV NEWS 0.01 SINDH TV 0.00 PASHTO 1 0.00 SINDH TV 0.00 AWAZ 0.00
15 PTV NATIONAL 0.01 KASHISH 0.00 MASHRAQ TV 0.00 KTN NEWS 0.00 PTV NATIONAL 0.00
16 PUNJAB TV 0.01 KTN NEWS 0.00 WASEB 0.00 MEHRAN TV 0.00 PUNJAB TV 0.00
17 DHARTI TV 0.00 DHARTI TV 0.00 VSH NEWS 0.00 DHARTI TV 0.00 SINDH TV 0.00
18 AWAZ 0.00 PTV BOLAN 0.00 ROHI TV 0.00 AWAZ 0.00 KTN NEWS 0.00
19 PTV BOLAN 0.00 VSH NEWS 0.00 PTV NATIONAL 0.00 VSH NEWS 0.00 MEHRAN TV 0.00 WASEB 0.00 MEHRAN TV 0.00 AVT KHYBER NEWS 0.00 PTV BOLAN 0.00 MASHRAQ TV 0.00 20
21 VSH NEWS 0.00 AWAZ 0.00 PTV BOLAN 0.00 ROHI TV 0.00 DHARTI TV 0.00
20 TOP PROGRAMS | OVERALL
Geo Ent’ Khani hits 8.05 ratings 12th Feb 2018
Top Programs | Total Individuals
Feb-18
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 12-Feb-18 GEO ENTERTAINMENT Khani 8.05 3706 15.4
2 06-Feb-18 HUM TV Alif Allah Aur Insan 6.22 2864 11.4
3 07-Feb-18 ARY DIGITAL Aisi Hai Tanhai 5.95 2740 11.9
4 24-Feb-18 HUM TV Khamoshi 5.62 2588 10.7
5 22-Feb-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 5.58 2571 10.5
6 08-Feb-18 HUM TV Daldal 5.55 2556 10.3
7 23-Feb-18 GEO ENTERTAINMENT Ek Thi Raniya 5.10 2347 10.4
8 03-Feb-18 FILMAZIA Nagin 2 4.95 2281 10.0
9 27-Feb-18 GEO ENTERTAINMENT silsilay 4.92 2264 9.1
10 21-Feb-18 HUM TV Maa Sadkay 4.54 2090 10.1
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
Geo Ent’ Khani Hits 8.63 Ratings on 12th Feb 2018 Top Programs | C&S Individuals
Feb-18
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 12-Feb-18 GEO ENTERTAINMENT Khani 8.63 3706 16.3
2 06-Feb-18 HUM TV Alif Allah Aur Insan 6.67 2864 12.3
3 07-Feb-18 ARY DIGITAL Aisi Hai Tanhai 6.38 2740 12.9
4 24-Feb-18 HUM TV Khamoshi 6.03 2588 11.4
5 22-Feb-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 5.99 2571 11.2
6 08-Feb-18 HUM TV Daldal 5.95 2556 11.0
7 23-Feb-18 GEO ENTERTAINMENT Ek Thi Raniya 5.47 2347 11.1
8 03-Feb-18 FILMAZIA Nagin 2 5.31 2281 10.8
9 27-Feb-18 GEO ENTERTAINMENT Silsilay 5.27 2264 9.6
10 21-Feb-18 HUM TV Maa Sadkay 4.87 2090 10.7
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
Feb-18
Rank Date Channel Program Title Host Rtg% [Net] Rtg(000) [Net] Share [TTV]
1 12-Feb-18 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada 2.971 1276.071 7.66
2 28-Feb-18 GEO NEWS Capital Talk Hamid Mir 1.762 756.746 4.31
3 11-Feb-18 GEO NEWS Naya Pakistan Talat Hussain 1.449 622.314 2.96
4 05-Feb-18 ARY NEWS Off The Record Kashif Abbassi 1.437 617.235 2.76
5 08-Feb-18 GEO NEWS Report Card Ayesha Bakhsh 1.160 497.983 2.76
6 21-Feb-18 ARY NEWS The Reporters Sami Ibraheem 1.156 496.491 2.79
7 10-Feb-18 SAMAA Agenda 360 Abdul Moiz 1.090 468.022 2.46
8 10-Feb-18 GEO NEWS Lekin Rabia Anum 1.086 466.376 2.72
9 05-Feb-18 GEO NEWS Aapas Ki Baat Muneeb Farooque 1.058 454.459 4.19
10 18-Feb-18 GEO NEWS Jirga Salim Safi 1.042 447.442 2.74
GEO NEWS’ Aaj Shahzaib Khanzada Kay Saath” is on Top amongst talk shows during Feb 2018
Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59 23 INFOTAINMENT SHOWS
Express News’ Khabardar is on top followed Mazaq Raat
Date CHANNEL Title Rtg% [Net] Rtg(000) [Net] Share [TTV]
18-Feb-18 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.99 856 6.8
20-Feb-18 DUNYA NEWS Mazaaq Raat 1.66 711 6.2
17-Feb-18 GEO NEWS Khabar Naak 1.14 490 3.7
03-Feb-18 DUNYA NEWS Hasb-e-Haal 1.09 466 4.2
13-Feb-18 EXPRESS NEWS Siyasi Theatre 0.92 395 3.2
17-Feb-18 24 NEWS Kyun Key Jamhuryat Hai 0.52 222 1.4
10-Feb-18 NEO TV Sawa Teen 0.06 26 0.2
1.99 1.66 2.00 1.14 1.09 0.92 0.52 1.00 0.06
RATINGS% 0.00 Khabardar Mazaaq Raat Khabar Naak Hasb-e-Haal Siyasi Theatre Kyun Key Sawa Teen Naqalo Se Jamhuryat Hai Hoshiyar EXPRESS DUNYA NEWS GEO NEWS DUNYA NEWS EXPRESS 24 NEWS NEO TV NEWS NEWS 18-Feb-18 20-Feb-18 17-Feb-18 03-Feb-18 13-Feb-18 17-Feb-18 10-Feb-18
Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15-45 All followed by GEO ENT’s “Geo Subha Pakistan”
Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net)
1 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.350 181 6.6
2 Mon-Fri GEO ENTERTAINMENT Geo Subha Pakistan Shaista Lodhi 1.116 150 5.5
3 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.951 128 4.6
4 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.838 113 4.0
5 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.651 88 3.2
6 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.503 68 2.5
7 Mon-Fri ATV Mehekti Morning Sundas Khan 0.491 66 2.4
8 Mon-Fri EXPRESS ENTERTAINMENT Satrungi Javeria Saud 0.471 63 2.3
9 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.427 57 2.0
10 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.420 56 2.1
11 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.399 54 2.0
13 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.299 40 1.4
14 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.142 19 0.7
12 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.135 18 0.7
15 Mon-Fri ZAIQA Sunrise From Istanbul Maria Wasti 0.034 5 0.1
16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.029 4 0.1
17 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.008 1 0.0
18 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.004 1 0.0
Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15-45 All followed by GEO ENT’s “Geo Subha Pakistan”
Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net)
1 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.453 181 7.0
2 Mon-Fri GEO ENTERTAINMENT Geo Subha Pakistan Shaista Lodhi 1.202 150 5.8
3 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.024 128 4.9
4 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.903 113 4.3
5 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.701 88 3.4
6 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.542 68 2.6
7 Mon-Fri EXPRESS ENTERTAINMENT Satrungi Javeria Saud 0.507 63 2.4
8 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.460 57 2.1
9 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.452 56 2.2
10 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.322 40 1.5
11 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.153 19 0.8
13 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.145 18 0.7
14 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.100 12 0.5
12 Mon-Fri ATV Mehekti Morning Sundas Khan 0.093 12 0.5
15 Mon-Fri ZAIQA Sunrise From Istanbul Maria Wasti 0.037 5 0.2
16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.031 4 0.2
17 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.008 1 0.0
18 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.004 1 0.0
Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
2% Genre-wise Airtime Share% 3% 0% 0%
3% News Entertainment Regional 5%
Music Kids Movie 15% 41%
Sports Food Islamic
31% 160 149 140 120 113 100 80 60 54 40 CAT | Thousands Minutes CAT 17 11 9 20 7 2 0 - News Entertainment Regional Music Kids Movie Sports Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
4% 3% Personal Products Beverages Relative Share 5% 5% 22% Detergents & Soaps Confectionery 7% Construction Cullinary 9% 18% Food Cellular Communication 11%
16% Homecare Products Oral Care
70 177 161 200 180 60 136 Airtime (Mins) (000) Spot's Freq (000) 160 50 140 107 40 120 100 30 60 80 49 47 40 37 60 20 27 40 10 63 52 47 33 24 20 15 15 12 8 20 - -
Personal Care Products Leading CAT Share Followed By Beverages 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
Relative Share 3%3% 4% UNILEVER P&G 4% 6% NESTLE PEPSI COLA 41% 8% RECKITT BENCKISER ENGLISH BISCUIT 8% GLAXO SMITH KLINE CONTINENTAL BISCUIT 9% 14% COLGATE PALMOLIVE Coca-Cola
90 210 250 80 Airtime (Mins) (000) Spot's Freq (000) 70 200 60 150 50 40 68 100 30 54 49 54 32 20 24 24 22 17 50 10 80 28 17 16 15 11 8 7 7 7 - -
For The Month Of Feb 18 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29 TOP 10 BRANDS
8% Relative Share 8% 13% Surf Excel Peek Freans Cake Up
8% 13% Ariel Washing Powder Lifebuoy 9% 12% Dew Sunsilk Shampoo 9% Harpic Power Plus Seven Up 10% 10% Knorr Noodles Every Day Milk
Airtime (Mins) (000) Spot's Freq (000) 27 12 24 30 10 21 21 25 17 8 16 15 20 13 12 6 12 15 4 10 2 5 10 9 8 7 7 7 6 6 6 6 - - Surf Excel Peek Ariel Lifebuoy Dew Sunsilk Harpic Seven Up Knorr Every Day Freans Washing Shampoo Power Plus Noodles Milk Cake Up Powder
Amongst Brands, Surf Excel is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share% ABB TAKK NEWS NEWS ONE 8% 7% AAJ NEWS EXPRESS NEWS 7% DAWN NEWS CAPITAL TV 41% 6% GEO NEWS NEO 6%
DUNYA NEWS SAMAA 5% 5% 5% Others 5% 5%
CAT Minutes In Thousands
11 12 10 10 10 10 9 8 8 8 7 7 8 6 4 2 0 ABB TAKK NEWS ONE AAJ NEWS EXPRESS DAWN NEWS CAPITAL TV GEO NEWS NEO DUNYA NEWS SAMAA NEWS NEWS
Amongst News Channels “Abb Takk News” is Airing The Highest CAT……… 31 ENT CHANNELS | CAT COMPARISON
Relative Share GEO KAHANI PLAY ENT 9% 28% 9% EXPRESS ENT AAJ ENT 8% HUM TV ATV 5% 8% 6% 7% GEO ENT URDU 1 6% 7% 7% TV ONE KOHENOOR
Others
CAT Minutes In Thousands
10 10 9 9 8 7 7 7 7 6
GEO KAHANI PLAY EXPRESS ENT AAJ HUM TV ATV GEO URDU 1 TV ONE KOHENOOR ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT
Amongst ENT Channels “Geo Kahani” is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
13%
16% FILM WORLD FILMAX 53% 18% HBO SILVER SCREEN
5,000 4,981 4,000 3,000 2,000 1,674 1,534 1,000 1,214 0 FILM WORLD FILMAX HBO SILVER SCREEN
Amongst Movie Channels Film World is Airing The Highest CAT 33 REGIONAL CHANNELS | CAT COMPARISON
Relative Share RAAVI AWAZ 12% 21% 9% APNA CHANNEL 4% WASEB 9% 5% VSH SINDH TV 7% 9% MEHRAN TV 8% 8% 8% KTN DHARTI TV AVT KHYBER Others
CAT (Minutes) 7,000 6,452 6,000 4,923 5,000 4,606 4,600 4,558 4,346 4,290 3,579 4,000 2,933 3,000 2,367 2,000 1,000 0 RAAVI AWAZ APNA WASEB VSH SINDH TV MEHRAN TV KTN DHARTI TV AVT CHANNEL KHYBER
Amongst Regional Channels Raavi Channel is Airing The Highest CAT 34 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
Music| CAT (Minutes) Sports |CAT (Minutes)
0 2,000 4,000 6,000 8,000 10,000 0 1,000 2,000 3,000 4,000 5,000
JALWA 8,705 TEN SPORTS 3,899
8XM 7,483 GEO SUPER 1,979
THE MUSIK 683 PTV SPORTS 1,326
Food | CAT (Minutes) Kids | CAT (Minutes)
0 500 1,000 1,500 2,000 0 2,000 4,000 6,000 8,000
NICKELODEON 5,902
CARTOON MASALA 1,529 2,886 NETWORK CINEMACHI KIDS 1,819
35 Thank You------