MEDIALOGIC MONTHLY REVIEW JANUARY 2018
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide #
oMarket Share%| By Genre 3
oTime Band Utilization 4 CAT (Commercial Airtime ) Slide # CAT Comparison by Genre oTarget Group Share Ratings 5 27 Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31
oTop programs C&S | Total Ind 21
oTop 10 Talk Shows 23
oTop Infotainment Shows 24
oTop Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
2% 1% Local Ent Local Ent 2% 1% C&S IND 1% 2% 3% TOTAL IND News/Current Affairs News/Current Affairs 4% 2% 0% 3% Kids 3% Kids 4% Foreign Ent Foreign Ent 4% 4% Sports Sports 4% Movie 8% 48% Movie 46% 9% Documentry Documentry Religious Religious Music 24% Music 25% Regional Regional Cooking/Food Cooking/Food Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
Local Ent News Kids Foreign Ent Movie Local Ent News Kids Foreign Ent Movie 60 60 50 50 40 40 30 30
20 Share%Market 20 Market Share%Market 10 10 0 0
Genre-Wise market share is based on the total viewing of Around 100 + channels being monitored in the new system. Viewing of the In-House 3 cable channels is not included to calculate market share. TIME BANDS UTILIZATION
Time Slot wise Viewership Total Males Females 50.0 45.0 40.0 35.0 30.0 25.0 20.0 15.0
Average Ratings% Average 10.0 5.0 0.0
Gender wise Split of Viewership 50.0 Total Males Females 44.2 45.0 42.1 40.1 38.4 40.0 40.0 36.9 35.0 28.7 30.0 27.1 25.4 23.7 23.0 24.4 25.0 21.1 18.0 19.2 20.0 16.8 15.7 17.3 15.0 Average Average Ratings% 10.0 5.0 0.0 Morning 0800 - Noon/AfterNoon Pre-PrimeTime Prime Time 1900 - Post-Prime Time Late Night 2300 - 1100 1100 - 1700 1700 - 1900 2100 2100 - 2300 2400 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
4% 6% M/F 05-14 15% 20% SEC A 29% 15% M/F 15-25 SEC B
SEC C M/F 26-45 SEC D 27% 34% M/F 46-59 28% 22% SEC E M/F 60+
5 *TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV) TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas HUM TV lead on C&S followed by ARY DIGITAL
Total Ind C&S Ind Jan-18 Jan-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 PTV HOME 1.56 1 HUM TV 0.91 2 ATV 1.27 2 ARY DIGITAL 0.90 3 HUM TV 0.64 3 GEO ENTERTAINMENT 0.77 4 ARY DIGITAL 0.63 4 GEO NEWS 0.61 5 GEO ENTERTAINMENT 0.54 5 CARTOON NWK 0.56 6 GEO NEWS 0.43 6 FILMAZIA 0.54 7 CARTOON NWK 0.40 7 DISNEY 0.39 8 FILMAZIA 0.38 8 A PLUS 0.39 9 DISNEY 0.28 9 URDU 1 0.37 10 A PLUS 0.27 10 ARY NEWS 0.37 11 URDU 1 0.26 11 GEO KAHANI 0.36 12 ARY NEWS 0.26 12 EXPRESS ENTERTAINMENT 0.33 13 GEO KAHANI 0.25 13 EXPRESS NEWS 0.32 14 PTV NEWS 0.24 14 TV ONE 0.28 15 EXPRESS ENTERTAINMENT 0.23 15 SAMAA 0.27 Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN UPRABN
ARY DIGITAL lead the overall top 15 channels charts on both Total Ind and C&S Ind Total Ind C&S Ind Jan-18 Jan-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.84 1 ARY DIGITAL 0.90
2 HUM TV 0.82 2 HUM TV 0.87
3 GEO ENTERTAINMENT 0.70 3 GEO ENTERTAINMENT 0.75
4 GEO NEWS 0.56 4 GEO NEWS 0.60
5 FILMAZIA 0.54 5 FILMAZIA 0.58
6 CARTOON NWK 0.50 6 CARTOON NWK 0.53
7 PTV HOME 0.45 7 DISNEY 0.42
8 DISNEY 0.39 8 A PLUS 0.42
9 A PLUS 0.39 9 GEO KAHANI 0.41
10 GEO KAHANI 0.38 10 URDU 1 0.38
11 ATV 0.38 11 ARY NEWS 0.36
12 URDU 1 0.35 12 EXPRESS ENTERTAINMENT 0.32
13 ARY NEWS 0.34 13 EXPRESS NEWS 0.31
14 EXPRESS ENTERTAINMENT 0.30 14 SAMAA 0.27
15 EXPRESS NEWS 0.29 15 TV ONE 0.27 Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 PTV HOME 1.56 ARY DIGITAL 0.84 GEO ENT 0.98 GEO NEWS 1.09 ARY DIGITAL 0.79 GEO KAHANI 1.28
2 ATV 1.27 HUM TV 0.82 HUM TV 0.90 HUM TV 1.00 HUM TV 0.75 FILMAZIA 1.00
3 HUM TV 0.64 GEO ENT 0.70 ARY DIGITAL 0.80 ARY DIGITAL 0.99 FILMAZIA 0.65 PTV HOME 0.95
4 ARY DIGITAL 0.63 GEO NEWS 0.56 CARTOON NWK 0.63 DISNEY 0.94 ATV 0.64 ARY DIGITAL 0.83
5 GEO ENT 0.54 FILMAZIA 0.54 GEO NEWS 0.50 GEO ENT 0.50 GEO ENT 0.61 ATV 0.75
6 GEO NEWS 0.43 CARTOON NWK 0.50 A PLUS 0.41 PTV HOME 0.50 GEO KAHANI 0.46 URDU 1 0.59
7 CARTOON NWK 0.40 PTV HOME 0.45 EXPRESS ENT 0.39 FILMAZIA 0.48 PTV HOME 0.45 GEO ENT 0.59
8 FILMAZIA 0.38 DISNEY 0.39 SAMAA 0.35 CARTOON NWK 0.44 CARTOON NWK 0.44 EXPRESS ENT 0.50
9 DISNEY 0.28 A PLUS 0.39 ARY NEWS 0.34 A PLUS 0.38 URDU 1 0.42 A PLUS 0.49
10 A PLUS 0.27 GEO KAHANI 0.38 URDU 1 0.33 DUNYA NEWS 0.36 DISNEY 0.37 GEO NEWS 0.46
11 URDU 1 0.26 ATV 0.38 FILMAZIA 0.31 EXPRESS NEWS 0.34 A PLUS 0.36 TV ONE 0.42
12 ARY NEWS 0.26 URDU 1 0.35 EXPRESS NEWS 0.30 TV ONE 0.34 GEO NEWS 0.35 CARTOON NWK 0.42
13 GEO KAHANI 0.25 ARY NEWS 0.34 TV ONE 0.29 8XM 0.31 ARY NEWS 0.34 HUM TV 0.38
14 PTV NEWS 0.24 EXPRESS ENT 0.30 PTV HOME 0.28 DAWN NEWS 0.31 EXPRESS NEWS 0.25 FILM WORLD 0.38
15 EXPRESS ENT 0.23 EXPRESS NEWS 0.29 TEN SPORTS 0.23 ARY NEWS 0.30 FILM WORLD 0.22 DUNYA NEWS 0.38 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 HUM TV 0.91 ARY DIGITAL 0.90 GEO ENT 1.01 GEO NEWS 1.15 ARY DIGITAL 0.88 GEO KAHANI 1.43
2 ARY DIGITAL 0.90 HUM TV 0.87 HUM TV 0.92 HUM TV 1.06 HUM TV 0.83 FILMAZIA 1.12
3 GEO ENT 0.77 GEO ENT 0.75 ARY DIGITAL 0.82 ARY DIGITAL 1.04 FILMAZIA 0.72 ARY DIGITAL 0.93
4 GEO NEWS 0.61 GEO NEWS 0.60 CARTOON NWK 0.65 DISNEY 0.99 GEO ENT 0.67 URDU 1 0.67
5 CARTOON NWK 0.56 FILMAZIA 0.58 GEO NEWS 0.51 GEO ENT 0.53 GEO KAHANI 0.51 GEO ENT 0.66
6 FILMAZIA 0.54 CARTOON NWK 0.53 A PLUS 0.42 FILMAZIA 0.50 CARTOON NWK 0.48 EXPRESS ENT 0.56
7 DISNEY 0.39 DISNEY 0.42 EXPRESS ENT 0.41 CARTOON NWK 0.47 URDU 1 0.46 A PLUS 0.55
8 A PLUS 0.39 A PLUS 0.42 SAMAA 0.36 A PLUS 0.40 DISNEY 0.41 GEO NEWS 0.51
9 URDU 1 0.37 GEO KAHANI 0.41 ARY NEWS 0.35 DUNYA NEWS 0.38 A PLUS 0.39 CARTOON NWK 0.47
10 ARY NEWS 0.37 URDU 1 0.38 URDU 1 0.34 EXPRESS NEWS 0.35 GEO NEWS 0.39 TV ONE 0.47
11 GEO KAHANI 0.36 ARY NEWS 0.36 FILMAZIA 0.32 TV ONE 0.35 ARY NEWS 0.38 HUM TV 0.43
12 EXPRESS ENT 0.33 EXPRESS ENT 0.32 EXPRESS NEWS 0.31 8XM 0.33 EXPRESS NEWS 0.27 FILM WORLD 0.43
13 EXPRESS NEWS 0.32 EXPRESS NEWS 0.31 TV ONE 0.30 DAWN NEWS 0.32 FILM WORLD 0.25 DUNYA NEWS 0.42
14 TV ONE 0.28 SAMAA 0.27 TEN SPORTS 0.23 ARY NEWS 0.32 DUNYA NEWS 0.22 ARY NEWS 0.42
15 SAMAA 0.27 TV ONE 0.27 DAWN NEWS 0.23 GEO KAHANI 0.30 EXPRESS ENT 0.21 SAMAA 0.38 ENTERTAINMENT CHANNELS – 24 HOURS
ARY DIGITAL is Leading on both Total and C&S Ind.
Total Ind C&S Ind
Jan-18 Jan-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.84 1 ARY DIGITAL 0.90
2 HUM TV 0.82 2 HUM TV 0.87
3 GEO ENTERTAINMENT 0.70 3 GEO ENTERTAINMENT 0.75
4 FILMAZIA 0.54 4 FILMAZIA 0.58
5 PTV HOME 0.45 5 A PLUS 0.42
6 A PLUS 0.39 6 GEO KAHANI 0.41
7 GEO KAHANI 0.38 7 URDU 1 0.38
8 ATV 0.38 8 EXPRESS ENTERTAINMENT 0.32
9 URDU 1 0.35 9 TV ONE 0.27
10 EXPRESS ENTERTAINMENT 0.30 10 PLAY ENTERTAINMENT 0.17
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
HUM TV is leading on Prime Time followed by Geo Ent on Total and C&S Ind
Total Ind C&S Ind
Jan-18 Jan-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 HUM TV 2.73 1 HUM TV 2.93
2 GEO ENTERTAINMENT 2.49 2 GEO ENTERTAINMENT 2.67
3 ARY DIGITAL 2.28 3 ARY DIGITAL 2.45
4 FILMAZIA 1.66 4 FILMAZIA 1.78
5 PTV HOME 1.35 5 A PLUS 1.37
6 A PLUS 1.28 6 GEO KAHANI 1.19
7 GEO KAHANI 1.11 7 URDU 1 0.96
8 ATV 0.99 8 EXPRESS ENTERTAINMENT 0.71
9 URDU 1 0.90 9 TV ONE 0.53
10 EXPRESS ENTERTAINMENT 0.66 10 AAJ ENTERTAINMENT 0.39
11 TOP NEWS CHANNELS - 24 HOURS
GEO News is on top followed by ARY News on both Total and C&S Individuals.
Total Ind C&S Ind Jan 18 Jan 18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.56 1 GEO NEWS 0.60
2 ARY NEWS 0.34 2 ARY NEWS 0.36
3 EXPRESS NEWS 0.29 3 EXPRESS NEWS 0.31
4 SAMAA 0.25 4 SAMAA 0.27
5 DUNYA NEWS 0.22 5 DUNYA NEWS 0.24
6 DAWN NEWS 0.15 6 DAWN NEWS 0.17
7 NEWS ONE 0.15 7 NEWS ONE 0.16
8 NINETY 2 NEWS 0.15 8 NINETY 2 NEWS 0.16
9 AAJ NEWS 0.13 9 AAJ NEWS 0.14
10 ABB TAKK 0.11 10 ABB TAKK 0.12
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by ARY News
Total Ind C&S Ind
Jan 18 Jan 18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 1.20 1 GEO NEWS 1.29
2 ARY NEWS 0.65 2 ARY NEWS 0.70
3 EXPRESS NEWS 0.61 3 EXPRESS NEWS 0.65
4 DUNYA NEWS 0.55 4 DUNYA NEWS 0.59
5 SAMAA 0.51 5 SAMAA 0.55
6 NEWS ONE 0.32 6 NEWS ONE 0.34
7 NINETY 2 NEWS 0.30 7 NINETY 2 NEWS 0.32
8 AAJ NEWS 0.28 8 AAJ NEWS 0.30
9 DAWN NEWS 0.25 9 DAWN NEWS 0.27
10 24 NEWS 0.21 10 24 NEWS 0.22
13 MUSIC CHANNELS
Rank Channel Name TRPs Relative Share%
1 8XM 171.3 65.4%
2 JALWA 84.6 32.3% 8XM* 3 ARY MUSIK 3.6 1.4% Captures the 1st position as the most watched music channel with 71% share in music Genre 4 OXYGENE 2.1 0.8%
5 VIBE TV 0.4 0.2%
Total 262.2 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind Jan-18
Rank Channel Name TRPs Relative Shr%
1 PTV SPORTS 244 46% 2 TEN SPORTS 207 39% 3 GEO SUPER 83 16% Grand Total 535 100% C&S Ind Jan-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 296 44% 2 PTV SPORTS 250 38% 3 GEO SUPER 119 18% Grand Total 666 100%
PTV SPORTS is leading on Total Ind and TEN SPORTS is leading on C&S Ind
15 SPORTS |PAKISTAN URBAN
Total Ind
Jan-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 280 44%
2 PTV SPORTS 247 38%
3 GEO SUPER 115 18%
Grand Total 643 100% C&S Ind Jan-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 300 45%
2 PTV SPORTS 247 37%
3 GEO SUPER 124 18%
Grand Total 671 100% TEN SPORTS is leading on Total Ind and C&S Ind on Pak Urban
16 Movie Channels
Film World captures 1st Position on 24 hours and on Prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
Jan 18 Jan 18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.21 1 FILM WORLD 0.45
2 FILMAX 0.07 2 SILVER SCREEN 0.21
3 SILVER SCREEN 0.06 3 FILMAX 0.20
4 HBO 0.05 4 HBO 0.13
5 WB 0.03 5 WB 0.10
6 AXN 0.02 6 RAAVI TV 0.06
7 RAAVI TV 0.02 7 AXN 0.05
8 STAR LITE TV 0.00 8 STAR LITE TV 0.00
9 STAR MOVIES 0.00 9 STAR MOVIES 0.00
17 FOOD CHANNELS
C&S Ind
Jan 18
Rank Channel Name TRPs Relative Share%
1 MASALA TV 101 96%
2 ZAIQA 4 4%
.. Grand Total 105 100%
18 KIDS
Cartoon NWK Holds 49% Of Kids Channels Viewership
Rank Channel TRPs Relative Share%
1 CARTOON NWK 790 49% 2 DISNEY 620 38% 3 POGO 107 7% 4 NICKELODEON 88 5% 5 CINEMACHI KIDS 14 1% …. Grand Total 1619 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.095 APNA CHANNEL 0.087 KTN 0.110 AVT KHYBER 0.369 PTV BOLAN 0.105
2 KTN 0.045 PUNJAB TV 0.019 APNA CHANNEL 0.106 AVT KHYBER NEWS 0.281 AVT KHYBER 0.078
3 AVT KHYBER 0.031 KAY2 0.014 SINDH TV 0.045 PASHTO 1 0.206 PASHTO 1 0.071
4 AVT KHYBER NEWS 0.020 PASHTO 1 0.008 KTN NEWS 0.030 ARUJ TV 0.115 ARUJ TV 0.056
5 PASHTO 1 0.019 ARUJ TV 0.008 KASHISH 0.025 APNA CHANNEL 0.108 AVT KHYBER NEWS 0.055
6 SINDH TV 0.019 AVT KHYBER 0.007 DHARTI TV 0.017 MASHRAQ TV 0.099 VSH NEWS 0.012
7 ARUJ TV 0.016 PTV NATIONAL 0.007 MEHRAN TV 0.017 PTV NATIONAL 0.036 KTN 0.011
8 KTN NEWS 0.012 WASEB 0.002 SINDH TV NEWS 0.016 KAY2 0.018 KAY2 0.011
9 PUNJAB TV 0.012 AVT KHYBER NEWS 0.002 AWAZ 0.015 KASHISH 0.010 APNA CHANNEL 0.010
10 KASHISH 0.011 KTN 0.001 ARUJ TV 0.010 PUNJAB TV 0.003 WASEB 0.009
11 KAY2 0.010 KASHISH 0.001 AVT KHYBER 0.006 KTN 0.003 KASHISH 0.006
12 DHARTI TV 0.007 SINDH TV 0.001 KAY2 0.004 PTV BOLAN 0.001 SINDH TV NEWS 0.004
13 MEHRAN TV 0.007 VSH NEWS 0.001 PUNJAB TV 0.004 SINDH TV 0.001 SINDH TV 0.003
14 MASHRAQ TV 0.007 DHARTI TV 0.001 VSH NEWS 0.002 DHARTI TV 0.001 PUNJAB TV 0.003
15 SINDH TV NEWS 0.007 SINDH TV NEWS 0.001 PASHTO 1 0.002 KTN NEWS 0.001 AWAZ 0.001
16 AWAZ 0.006 MASHRAQ TV 0.001 PTV NATIONAL 0.001 AWAZ 0.000 DHARTI TV 0.001
17 PTV NATIONAL 0.006 PTV BOLAN 0.001 WASEB 0.001 WASEB 0.000 MASHRAQ TV 0.000
18 PTV BOLAN 0.002 AWAZ 0.001 PTV BOLAN 0.001 SINDH TV NEWS 0.000 PTV NATIONAL 0.000
19 VSH NEWS 0.002 MEHRAN TV 0.000 MASHRAQ TV 0.001 MEHRAN TV 0.000 MEHRAN TV 0.000
20 WASEB 0.002 KTN NEWS 0.000 AVT KHYBER NEWS 0.000 VSH NEWS 0.000 KTN NEWS 0.000 20 TOP PROGRAMS | OVERALL
Geo Ent’ Khani hits 8.77 ratings 22nd Jan 2018
Top Programs | Total Individuals
Jan 18
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 22-Jan-18 GEO ENTERTAINMENT Khani 8.776 4,042 16.5
2 16-Jan-18 HUM TV Alif Allah Aur Insan 5.829 2,685 11.6
3 11-Jan-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 5.715 2,632 11.7
4 27-Jan-18 HUM TV Khamoshi 5.565 2,564 10.7
5 14-Jan-18 ARY DIGITAL BulBulay 5.451 2,511 10.7
6 04-Jan-18 HUM TV Daldal 5.413 2,493 9.9
7 03-Jan-18 ARY DIGITAL Aisi Hai Tanhai 5.385 2,480 10.8
8 30-Jan-18 GEO ENTERTAINMENT silsilay 5.261 2,423 10.2
9 20-Jan-18 FILMAZIA Nagin 2 5.175 2,384 10.6
10 02-Jan-18 HUM TV Gumrah 5.127 2,362 11.7
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
Geo Ent’ Khani Hits 9.41 Ratings on 22nd Jan 2018
Top Programs | C&S Individuals
Jan 18
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 22-Jan-18 GEO ENTERTAINMENT Khani 9.41 4,042 17.50
2 16-Jan-18 HUM TV Alif Allah Aur Insan 6.25 2,685 12.50
3 11-Jan-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 6.13 2,632 12.40
4 27-Jan-18 HUM TV Khamoshi 5.97 2,564 11.40
5 14-Jan-18 ARY DIGITAL BulBulay 5.85 2,511 11.40
6 4-Jan-18 HUM TV Daldal 5.81 2,493 10.70
7 3-Jan-18 ARY DIGITAL Aisi Hai Tanhai 5.78 2,480 11.40
8 30-Jan-18 GEO ENTERTAINMENT silsilay 5.64 2,423 11.00
9 20-Jan-18 FILMAZIA Nagin 2 5.55 2,384 11.30
10 2-Jan-18 HUM TV Gumrah 5.50 2,362 12.40
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
Jan-18
Rank Date Channel Program Title Host Rtg% [Net] Rtg(000) [Net] Share [TTV]
1 11-Jan-18 GEO NEWS Capital Talk Hamid Mir 2.073 890.21 4.17
2 25-Jan-18 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada 1.913 821.69 5.25
3 12-Jan-18 GEO NEWS Lekin Rabia Anum 1.662 713.86 4.52
4 27-Jan-18 NEWS ONE Live With Dr.Shahid Masood Dr.Shahid Masood 1.592 683.67 3.11
5 09-Jan-18 ARY NEWS The Reporters Sami Ibrahim 1.471 631.65 3.29
6 11-Jan-18 DUNYA NEWS On The Front Kamran Shahid 1.467 629.99 3.00
7 10-Jan-18 ARY NEWS Off The Record Kashif Abbasi 1.431 614.75 3.04
8 17-Jan-18 GEO NEWS Aapas Ki Baat Muneeb Farooq 1.342 576.53 5.05
9 25-Jan-18 GEO NEWS Report Card Aeysha Bakhsh 1.139 488.98 2.90
10 27-Jan-18 GEO NEWS Jirga Saleem Safi 1.112 477.42 2.99
GEO NEWS’ Capital Talk is on Top amongst talk shows during Jan 2018
Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59 23 INFOTAINMENT SHOWS
Express News’ Khabardar is on top followed Mazaq Raat
Date CHANNEL Title Rtg% [Net] Rtg(000) [Net] Share [TTV]
28-Jan-18 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.837 788.99 7.911
16-Jan-18 DUNYA NEWS Mazaaq Raat 1.256 539.438 4.921 07-Jan-18 DUNYA NEWS Hasb-e-Haal 1.189 510.446 4.046 18-Jan-18 GEO NEWS Khabar Naak 1.185 508.793 4.734
02-Jan-18 EXPRESS NEWS Siyasi Theatre 1.063 456.682 3.068
27-Jan-18 24 NEWS Kyun Key Jamhuryat Hai 0.491 211.07 1.721 07-Jan-18 NEO TV Sawa Teen 0.222 95.352 1.097
1.84 2.00 1.26 1.19 1.19 1.06 0.49
1.00 0.22 RATINGS% 0.00 Khabardar Mazaaq Raat Hasb-e-Haal Khabar Naak Siyasi Theatre Kyun Key Sawa Teen Naqalo Se Jamhuryat Hai Hoshiyar EXPRESS DUNYA NEWS DUNYA NEWS GEO NEWS EXPRESS 24 NEWS NEO TV NEWS NEWS 28-Jan-18 16-Jan-18 07-Jan-18 18-Jan-18 02-Jan-18 27-Jan-18 07-Jan-18
Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
Hum TV’s “Jago Pakistan Jago” leading on Females 15-45 All followed by Ary Digital’s “Good Morning Pakistan”
Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net) 1 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.54 208 7.5 2 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.49 200 7.2 3 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.95 128 4.6 4 Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi 0.91 123 4.4 5 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.79 107 3.9 6 Mon-Fri ATV Mehekti Morning Sundas Khan 0.65 87 3.1 7 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.57 77 2.8 8 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.49 66 2.4 9 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.44 59 2.0 10 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.41 56 2.0 11 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.36 48 1.7 13 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.35 47 1.7 14 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.18 25 0.9 12 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.14 19 0.7 15 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.04 5 0.2 16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.03 4 0.2 17 Mon-Fri SEE TV Sunrise From Istanbul Maria Wasti 0.02 3 0.1 18 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.00 1 0.0 19 Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia 0.00 0 0.0
Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
Hum TV’s “Jago Pakistan Jago” leading on Females 15-45 C&S followed by Ary Digital’s “Good Morning Pakistan”
Rank Days Channel Program Name Host R % R T MS 1 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.66 208 8.1 2 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.60 200 7.7 3 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 1.02 128 5.0 4 Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi 0.98 123 4.7 5 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.85 107 4.2 6 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.53 66 2.6 7 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.47 59 2.2 8 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.44 56 2.1 9 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.39 48 1.9 10 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.38 47 1.9 11 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.20 25 1.0 13 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.15 19 0.7 14 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.14 17 0.7 12 Mon-Fri ATV Mehekti Morning Sundas Khan 0.06 8 0.3 15 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.04 5 0.2 16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.03 4 0.2 17 Mon-Fri SEE TV Sunrise From Istanbul Maria Wasti 0.02 3 0.1 18 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.00 1 0.0 19 Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia 0.00 0 0.0
Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
1% Genre-wise Airtime Share% 2% 1% 0%
3% News Entertainment Regional 5%
Music Movie Kids 14% 43% Sports Food Islamic
31% 180 162 160 140 117 120 100 80 60 52 40
CAT Thousands|CAT Minutes 19 20 9 7 4 2 0 - News Entertainment Regional Music Movie Kids Sports Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
3% 3% Personal Products Beverages Relative Share 5% 5% 22% Detergents & Soaps Confectionery 7%
Construction Cullinary 10% 18% Food Cellular Communication 10%
17% Automobiles & Transport Homecare Products
188 80 162 200 70 180 160 60 126 134 Airtime (Mins) Spot's Freq 140 50 120
40 100 Thousands
63 63 Thousands 30 55 80 45 60 20 27 23 40 10 67 53 52 30 28 20 16 14 9 8 20 - -
Personal Care Products Leading CAT Share Followed By Beverages 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
4% 3% UNILEVER PAKISTAN LTD Relative Share 4% 4% PROCTER & GAMBLE PAKISTAN LTD 5% NESTLE PAKISTAN LIMITED RECKITT BENCKISER PAKISTAN LTD. 7% 42% The Coca-Cola Export Corporation 7% COLGATE PALMOLIVE LTD. PEPSI COLA INTERNATIONAL (PVT.) LTD. 9% CONTINENTAL BISCUIT LTD. 15% KRAFT FOODS PAKISTAN LTD. GOLDEN PEARL COSMETICS
90 250 205 80 Airtime (Mins) Spot's Freq 70 200 60
150 Thousands 50
Thousands 40 69 67 100 30 51 45 32 30 20 23 19 17 50 10 83 30 18 14 13 9 8 8 7 7 - -
For The Month Of Jan 18 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29 TOP 10 BRANDS
6% Relative Share Surf Excel 6% 20% Ariel Washing Powder 7% Sunsilk Shampoo 7% Coca Cola Sprite 18% 8% Osaka Battery Sabroso 8% K&Ns 11% Harpic Power Plus 9% Lifebuoy Herbal Shampoo
16 33 40 Airtime (Mins) Spot's Freq 14 35 12 23 25 30 10 19 18 25 8 16 15 15 15 20 Thousands
Thousands 11 6 15 4 10 2 15 13 8 7 6 6 5 5 5 5 5 - - Surf Excel Ariel Sunsilk Coca Cola Sprite Osaka Sabroso K&Ns Harpic Lifebuoy Washing Shampoo Battery Power Plus Herbal Powder Shampoo
Amongst Brands, Surf Excel is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share% AAJ NEWS EXPRESS NEWS 8% 6% DAWN NEWS ABB TAKK NEWS 6% CAPITAL TV NEWS ONE 42% 6% NEO ARY NEWS 6%
CITY 42 24 NEWS 6% 5% 5% others 5% 5%
CAT Minutes In Thousands
14 13 12 10 10 10 10 10 10 8 8 8 7 8 6
Thousands 4 2 0 AAJ NEWS EXPRESS DAWN NEWS ABB TAKK CAPITAL TV NEWS ONE NEO ARY NEWS CITY 42 24 NEWS NEWS NEWS
Amongst News Channels AAJ NEWS is Airing The Highest CAT……… 31 ENT CHANNELS | CAT COMPARISON
Relative Share PLAY ENTERTAINMENT 9% GEO KAHANI 28% 9% EXPRESS ENT 8% AAJ ENTERTAINMENT TV ONE 8% ARY DIGITAL 6% 7% 6% HUM TV 5% 7% 7% GEO ENTERTAINMENT URDU 1 A PLUS Others
CAT Minutes In Thousands
10 10 10 10 8 8 8 7 7 6
PLAY GEO KAHANI EXPRESS ENT AAJ TV ONE ARY DIGITAL HUM TV GEO URDU 1 A PLUS ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT
Amongst ENT Channels Play Entertainment is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
3% 12% FILM WORLD 12% FILMAX 57% 16% SILVER SCREEN HBO WB
5,173 6,000 5,000 4,000 1,488 3,000 1,143 1,067 248 2,000 1,000 0 FILM WORLD FILMAX SILVER SCREEN HBO WB
Amongst Movie Channels Film World is Airing The Highest CAT 33 REGIONAL CHANNELS | CAT COMPARISON
Relative Share RAAVI 13% others 23% APNA CHANNEL 13% MASHRIQ TV 4% AWAZ 6% VSH 10% DHARTI TV KTN 6% WASEB 7% 6% SINDH TV MEHRAN TV 6% 6%
CAT (Minutes) 8,000 6,951 6,924 7,000 6,000 5,379 5,000 3,701 4,000 3,295 3,130 2,933 2,892 2,886 3,000 2,119 2,000 1,000 0 RAAVI APNA VSH KTN MEHRAN TV SINDH TV WASEB DHARTI TV AWAZ MASHRIQ CHANNEL TV
Amongst Regional Channels Raavi Channel is Airing The Highest CAT 34 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
Music| CAT (Minutes) Sports |CAT (Minutes)
0 5,000 10,000 15,000 0 500 1,000 1,500 2,000
8XM 9,847 TEN SPORTS 1,792
JALWA 8,468 PTV SPORTS 1,264
THE MUSIK 202 GEO SUPER 1,080
Food | CAT (Minutes) Kids | CAT (Minutes)
0 500 1,000 1,500 2,000 0 1,000 2,000 3,000 4,000 5,000 NICKELODEO 4,652 MASALA 1,826 N CARTOON 2,652 NETWORK ZAIQA 171 CINEMACHI 148 KIDS
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